Dr. David Gruder Talks the 7 Proofs to Success and Making Integrity Profitable

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Across the 43 years since developing his first training program in 1972, Dr. David Gruder has created programs on over 100 topics, has architected certification and train-the-trainer programs, and has delivered keynotes & training programs in seven countries on three continents. His specialty is transforming an enterprise’s values into skills and procedures that enable you and your people to make those values profitable.
His books have won awards in the unusually diverse areas of politics, social change, business, leadership, health & wellness, mental health, psychology, and self-help. Radio & Television Reports dubbed him America’s Integrity Expert in 2008, and in addition to having provided many hundreds of media interviews, he has been featured in Forbes 15 times and counting. That’s because he makes complex concepts practical.
Who is he? Dr. David Gruder: the clinical & organizational development psychologist whose expertise is sought by a broader range of individuals and organizations than probably any psychologist you’ve ever run across; from leaders in governance, business, healthcare, education, and nonprofits, to providers of personal, relationship, financial, and executive development services. In fact, a book publisher wrote that Dr. Gruder could “one day be viewed as the Sigmund Freud of the 21st century.” Yet, despite his breadth of experience, accolades and requests, you won’t find a speaker, trainer, or trusted advisor who is more joyful, approachable, humble, collaborative, and teachable, than Dr. Gruder.
With this in mind, consider the upgrades you would be wise to make to fully become the leader your venture needs you to be for it to succeed. And consider the productivity & collaboration procedures your people most need for your venture to reach its full potential.
If you see how you could benefit from engaging a business and leader peak performance psychologist with a range of expertise and experience that’s as surprisingly broad as Dr. David Gruder’s, you owe it to yourself to find out what he can do for you and your enterprise.

Podcast Notes

1You Tube generated podcast notes, please excuse any typos.
:00 hi everyone and welcome to inventors 0:03 Launchpad roadmap to success I am Carmine 0:07 Denisco your host for this edition of 0:10 inventors launch pad and today on the 0:13 show we have an inventor he's an 0:15 innovator he's an entrepreneur the great 0:18 thing about this particular guest is he 0:20 donates a huge portion of his time to 0:23 United inventors Association he is 0:25 actually the president of the uia and 0:28 his name is Warren Tuttle we have on the 0:30 line and I'm honored to have him on the 0:32 show hey Warren are you over there i am 0:34 here thank you hey Warren thank you for 0:37 being on the show today and before we 0:39 get started I want to thank you 0:41 personally for using your time in 0:44 donating so much time to helping 0:46 inventors I don't know how many people 0:47 might thank you but I really really want 0:49 to thank you for doing that for the 0:50 events that are out there well that's 0:52 really nice comments thank you kindly 0:54 you know we have all been touched by 0:56 this industry and I've been fortunate to 0:58 meet a lot of wonderful inventors and 1:02 makers innovators and have had a lot of 1:05 hip products so it's my pleasure really 1:09 to give something back you know and I 1:11 think I think for many of us I'm sure 1:13 you feel the same way you know giving 1:14 back is in what you're doing here in 1:16 hand hosting these shows and educating 1:17 people it's all it's all part of a 1:19 family of giving back so thank you come 1:22 oh no no criminal I I totally agree and 1:25 that's what it is I mean as we talked 1:27 about and I know you probably say no one 1:29 really does the thing that is great 1:31 alone and I think that just you helping 1:34 out and doing things just that little 1:36 bit of information that little jump that 1:37 little push over that fence can really 1:39 help those innovators those inventors 1:41 and real quick how did you get started 1:43 with the OIA was it something that you 1:45 joined years ago where they approached 1:47 you well good question i am not sure how 1:52 far back i should take it crab fritters 1:55 but if you're talking about offline 1:57 before you know i started my career in 1:59 retailing out of college many many years 2:02 ago as a new york-based brooklyn-based 2:05 harvest or called Abrahamic Strauss 2:08 doesn't exist any longer today but one 2:10 of the one of the great stores in 2:12 America one of the great fire training 2:14 programs many of the people that start 2:16 at Bed Bath came out of a net Adriana 2:18 Strauss is a a lot of people I still 2:21 work with today it was Lizzie was a 2:22 great great training ground back in the 2:24 day so I learned retailing then I 2:27 started my own businesses just shooting 2:29 through the years I had six of my own 2:32 stores called the complete kitchen that 2:34 were similar to williams-sonoma stores 2:36 this is after i was a buyer to NFS end 2:37 up here up in Connecticut Westchester 2:39 County and then I started a food 2:42 business called the good food store and 2:43 at a cooking school on kitchen design is 2:45 I had about 65 employees at one time in 2:48 only the locations and one day and 2:50 inventor walked in off the street 2:52 literally and he had a product called 2:55 misto the olive oil sprayer and I think 2:59 I told him I didn't have time to see him 3:00 go he wouldn't take no for an answer 3:02 here's a classic inventor probably the 3:04 first real inventor but this is back in 3:06 the 90s and once he showed me the 3:09 product I fell in love with it was ended 3:11 up being called mr. Leal grill for me 3:13 olive oil sprayer and i ended up teaming 3:15 up with Tom rishta to we went out and 3:18 sold millions and millions of Miss toads 3:20 and it was it was an inventor that 3:22 developed this in his garage and came in 3:25 with the prototype and we ended up 3:27 taking it to market together and he was 3:30 a phenomenal experience and pretty soon 3:32 I lost interest in my source if I 3:34 decided that I like this world of 3:37 launching products so I got involved in 3:39 several other products launching them 3:42 with other inventors my next one was a 3:44 total failure we won't talk about that 3:46 there's not enough time today to therapy 3:48 are you saying are you saying not not 3:53 every product is a home run I was so 3:56 lucky out of the gate to be associated 3:59 with Tom and it was a hit product and he 4:01 had developed it and and well it became 4:03 a hit product every week we told the 4:05 first pieces but it was I look back down 4:08 and realized we were very fortunate at 4:09 the time you're right i thought 4:10 everything was everything was easy you 4:12 know and but but the next product we 4:16 won't talk wheels a saucepan stirring 4:18 devices it was a brilliant brilliant 4:20 brilliant plan but 4:21 it failed and and in the meanwhile I had 4:25 a guy another inventor who kept ringing 4:28 me a product over and over and over 4:30 again cults that ended up being called 4:32 smart spin and I kept telling him I 4:34 didn't have enough time for him because 4:35 I was trying to clean up you know the 4:37 problems with the earlier one so he 4:38 waited about almost a year and then 4:41 finally i finished my obligations 4:43 financial obligations to my other 4:45 partners and I called them up and we 4:48 took smart screen to Margot and we were 4:49 right back in the rodeo yet we saw we 4:52 put on the RTV and result I think over 4:54 10 10 10 million so so anyway I don't 4:57 know if you can see my hand but my 4:58 career was kind of going up and now and 5:02 I was you know I you know was stabilized 5:06 a little bit i had a couple of other 5:08 products that worked on it we're okay 5:09 and I mean why I learned a lot a lot a 5:12 lot a lot a lot of valuable lessons 5:14 about how to do things not to do that 5:16 means self-taught and but I pretty much 5:19 knew the retail landscape pretty well 5:21 and and and learned a lot about 5:23 development and so forth and then a 5:25 large company hadn't housewares business 5:29 called lifetime grants to notice of what 5:31 I was doing and asked me if I could help 5:32 them with a manager on their program was 5:34 the first time I thought well maybe I 5:36 could team up so ten years ago i started 5:39 a what we call an open innovation 5:42 program with lifetime brands i'm an 5:43 independent outside contractor 5:45 consultant and i work very closely with 5:48 the management the company and we funnel 5:50 in thousands and thousands of weeds 5:51 every year to left I brands and I invest 5:53 them and I pull them together in a 5:54 lifetime license eight or ten of them a 5:56 year and we want to do that program so 5:59 and so I sort of vetted in a long the 6:01 way so the answer your question back 6:03 five minutes ago wait a min I i asked 6:06 the question so coming back around drew 6:11 so along the way as I was learning more 6:14 about product development and getting 6:16 things that I noticed that there was a 6:18 local inventor club in my area called 6:20 unit called the Venice Association 6:23 connecticut and i joined it and i 6:26 started going there meetings and meeting 6:27 other and inventors of product 6:29 developers sister and i ended up getting 6:31 on getting involved in it and for this 6:33 parallel path and then eventually I got 6:35 notice by the National Board there is 6:37 naturally nine minutes ago so they asked 6:39 me eventually we come on board and then 6:41 next thing you know it I became 6:43 president so so this parallel path of 6:45 helping inventors and then helping the 6:47 company and developing the company part 6:50 when in parallel with with this 6:51 nonprofit mission of giving something 6:53 back to inventors and it's been a real 6:55 pleasure to do both sides simultaneously 6:57 Wow well it's amazing to me yes that you 7:01 had no thoughts about being an inventor 7:04 until this gentleman walked in your 7:07 store yeah yeah yeah and I need to be 7:10 honest with folks i am not a good 7:12 inventor oh I am NOT I suck as a runner 7:15 really i really respect inventors 7:18 because i can relate to a minute and i 7:21 know the process and I know it's 7:23 involved in product development but I'm 7:25 like a chef who has no taste you know 7:27 I'm like a baseball player that can't 7:29 hit a curve ball what I am really good 7:31 at spotting I'd be a good general 7:34 manager in this one brecon spot talent 7:37 and because I can relate to inventors 7:39 and all that they go through and I've 7:40 been in my own business many many years 7:42 I relate to them so I realized that my 7:46 role was more in helping inventors 7:48 represent them advocate for them 7:52 understand them and then try to try to 7:55 translate what it is that they're trying 7:57 to say often so that big companies 7:59 because I I'm not wearing a student I 8:01 today but I can put the suit and tie on 8:03 like tomorrow I'll be a lifetime brands 8:04 all day and I can I could play that role 8:07 so because of my background so I'm I'm a 8:09 hybrid and and and I perform a unique I 8:14 have a unique role yeah well you know 8:17 with what was interesting about what you 8:20 said is that what your role is is super 8:23 important and a lot of inventors may not 8:25 realize that but just like golfers and 8:29 and every every professional athlete has 8:32 a coat that coach might not be great at 8:34 the game but they can coach and just 8:37 like pro golfers have a coach or whoever 8:39 so what inventors don't realize is that 8:41 they need that helped a lot of times and 8:43 and having you is probably super 8:45 important yeah yeah it is and 8:48 and a lot of people you know come in to 8:53 the arena and don't have a lot of 8:56 knowledge or background and there and 8:59 there and what you're doing is wonderful 9:00 with the podcast to give them a 9:02 collection of different viewpoints on 9:04 that but then a lot of times not sure 9:07 where they should go they end up you 9:10 know either going to companies are 9:12 paying money or hiring folks and and and 9:15 spending a lot of money on that and they 9:17 may get good information they may not 9:19 it's so if they can be helped by people 9:24 who are on the ground and want to 9:25 dedicate their time energy like I do and 9:28 there's other folks out there than that 9:29 that's that can be a real big help books 9:31 yeah I agree now is there a few things 9:34 that that you would you know what else 9:36 about would give an inventor some advice 9:38 like one a couple things or it and maybe 9:41 after that something that you can pick 9:43 out right away something you look for 9:44 right away sure well first of all you 9:47 know inventors and ni and I and I 9:50 brought in to turn these days to also 9:52 include makers you know innovators 9:55 product developers designers you know 9:57 but particularly in Venice we have a 9:59 soft spot they they one of the 10:02 characteristics that runs through all 10:04 inventors is they all have this great 10:07 desire to solve problems and make things 10:10 better and I find that you know only 10:13 certain people are touched by this 10:15 venner bug and and and for a lot of them 10:20 they can't stop you know thinking of new 10:22 ideas and so it's a unique background 10:26 unique individual so one of the first 10:29 things I think for an inventor is to 10:31 recognize that they are an inventor and 10:33 that's who they are as it's okay you 10:34 know it's okay you thought about you 10:37 know doing things it takes a bigger 10:39 group sometimes sometimes people have 10:42 all these thoughts or through their head 10:43 and they don't realize that they're sort 10:45 of unique individuals the thing is is 10:47 that a lot of times that what drives 10:49 them to be a great inventor and this 10:51 thought process and this uniqueness that 10:53 they have because I'd say it flicks 10:55 about 5% of society you know that they 10:57 really feel us are not necessarily great 10:59 skill sets 11:01 or running a business or negotiating 11:05 with a company because they tend to be 11:08 very free thinkers very out-of-the-box 11:10 thinkers creative independent don't take 11:14 no for an answer you know all the good 11:15 things that you need in life as a 11:17 pioneer to you know to go west young 11:20 minute but ya and settle you know what's 11:22 tell people that men do lives but if 11:24 someone told me once a lot of times and 11:26 pioneers get the arrows settlers get the 11:28 land so what with the hard thing is a 11:31 pioneer is to shift gears so what I try 11:35 to do is get to know the inventor of up 11:38 front look I don't have time to speak to 11:41 everyone I get many thousands of lives a 11:44 year but I have a pretty easy question 11:47 and people fill out that I start to get 11:48 a feel for them a little bit of who they 11:50 are just the way they answer the 11:52 questions and so forth and then I like 11:53 to know once I got to feel how far along 11:57 are they in the in the process and how 11:59 far up the food chain are they and two 12:02 things really jump out to me they may 12:05 have a great idea that's fine but have 12:08 they turned that into a functioning 12:10 prototype that proves function and 12:13 that's a big step okay it's one thing to 12:15 have an idea it's another thing to make 12:17 it work okay and it doesn't have to look 12:18 pretty it can be handmade you can be 12:20 made in the basement so that's something 12:22 I usually you know get into with folks 12:24 and then I usually see have they checked 12:26 out electric properties you know patents 12:30 particularly utility patents at least to 12:32 know what else is out there and they 12:34 they vetted the marketplace to 12:36 understand you know what's going on and 12:39 pursued that so so one I want to get to 12:41 know them a little bit who they are are 12:43 they are they really an inventor that 12:46 they really think out the box and then I 12:48 want to know specifically have they 12:51 taken these steps that they haven't done 12:53 I advise them you know to go in that 12:55 direction yeah oh no that's that's great 12:58 advice because it sounded again we speak 13:00 with a lot of great inventors they call 13:01 their very excited and you're you're 13:04 exactly right a lot of they're so 13:05 excited they believe because they had 13:06 the idea that it hasn't been thought of 13:08 before and and hopefully it hasn't put 13:10 you you know you want them to spend that 13:12 time not only make sure it's not it's 13:13 not been invented before 13:15 also in your idea feasible does it work 13:16 so totally agree well that's right 13:19 because a lot of times people will send 13:21 me sketches or sometimes they'll do 13:24 fancy CAD work you know assisted 13:26 drawings which are cool to look at but 13:29 they don't prove function and and and 13:32 sometimes they can't be built and then 13:34 we get into the issue and we can talk 13:35 about a little bit conectate produce for 13:37 the right price but as an entry level 13:39 it's exciting you have an idea and you 13:43 bet that idea a little bit by talking to 13:45 friends and family you know you get some 13:47 good feedback but eventually you have to 13:48 convert that idea into something and and 13:51 and and so the companies that I 13:53 represent you know you can't even get to 13:56 first base unless you get there now I 13:58 know that there are books and there are 14:01 people out there wonderful people who 14:03 get admitted inspired it's a all it is 14:05 an idea and you know it's great to get 14:09 them started but when i get folks at 14:11 only on that but then I my role to 14:13 educated no you gotta go a little bit 14:15 farther down the path you know we talked 14:18 about mr. before one of the great things 14:19 that and one of the lucky fortune of 14:21 things is that inventor had built it 14:23 functioning prototype did it worked out 14:25 all the kinks and it really worked and 14:26 it made it very easy to take the next 14:28 step so I think those are those are 14:30 before we even get to the next things 14:33 have you built one does it work does it 14:36 function and then have you bedded it and 14:39 has anybody else to ever come up with 14:41 the idea or that particular utility 14:42 function see ya and I and I agree 14:45 because most inventors even myself we 14:48 have limited resources whether it's time 14:50 funds or help you want to be able to use 14:54 those in the correct path and the 14:56 correct sequence but you so if you're 14:57 sporadically jumping around you might 15:00 use up those resources and that really 15:02 made it far enough absolutely and from 15:06 my early days when I got in this I don't 15:08 know how many people I met that spent 15:09 tens of thousands hundreds of thousands 15:12 of dollars and I'm much more aware of 15:15 that today than there was when I first 15:17 started I don't ever want to see people 15:20 spending a lot of money even when I 15:21 suggest to someone you should build a 15:22 working prototype I'm not telling you 15:24 that you should do that that's that you 15:25 have to make decisions over your own 15:27 if you have limited amount of fun you 15:29 have to spend that money wise and even 15:31 if you're rich you may want to want to 15:32 put your money to do that you may not 15:33 run in other things so the bottom line 15:36 is you got to watch every dollar because 15:38 it's a process you have to take it a 15:40 step at a time it's like you go to first 15:42 base we have second place you go to 15:43 third base but first base is is a 15:46 functioning prototype and you may find 15:48 along the way a couple of things it 15:50 doesn't work or you may find that maybe 15:54 you have to do it differently or go back 15:55 to the shop or you may find along the 15:57 way that that you change things and that 16:02 becomes a change in utility patent so 16:05 that when you file to protect you need 16:08 to evolve because very few things are 16:10 just ready from day one it takes a lot 16:11 of product development so you may find 16:13 all these things I notice I was like a 16:14 talking head segments no no find 16:16 yourself waking up one day yeah you need 16:19 to you know that's you need to you need 16:21 to go through that first process and if 16:23 you haven't done it you have not laid 16:25 the foundation that's necessary yeah 16:27 well I'm glad you say because there is a 16:29 sequence now it's not always the exact 16:31 sequence but you need to speak with 16:32 somebody like Warren who somebody who 16:35 actually has done it because there is a 16:37 sequence and it should be followed so 16:38 that those resources it's like it like 16:40 as one set you could have unlimited 16:42 funds but you still have to get into 16:43 that sequence before you go to first 16:46 base second base you can't just jump on 16:47 it because buyers retailers the RTV they 16:51 see it there's no there's no shortcut to 16:53 those stores of those right I mean it's 16:55 tough to get good to get there that's 16:57 right and when you finally get in front 16:59 of those folks you don't want you want 17:01 to have built a solid foundation you 17:02 know what I had a pact years and years 17:06 and years ago and I first got started I 17:07 went to williams-sonoma and I took a CAD 17:11 drive and I got booted out of the room 17:13 so you know hey you know what we've all 17:15 made these mistakes don't feel like you 17:17 no did you no they you know if anyone 17:19 feels like there's the first version 17:20 ever going to have this path but but I 17:23 would say that's where that step that 17:25 sort of start for the game and you know 17:28 the what I probably didn't say if I run 17:31 open innovation programs for three large 17:32 companies one is the largest housewares 17:34 coming in the u.s. called like 10 grand 17:36 the second is the largest power tool 17:38 company can be called tektronix 17:41 industries they may cry of a rigid 17:42 Milwaukee power tools although I don't 17:44 work so much for the market I work with 17:46 the rigid ryobi folks and then I also do 17:48 it for direct response television 17:50 company merchant media so the this is 17:53 this is said with an awful lot of 17:55 experience on how these you know these 17:57 are they're not large companies by 17:59 united states damage we're not talking 18:01 General Electric here you know we're but 18:02 but but but in the housewares business 18:05 to the left over is the largest kitchen 18:06 guys come in the world so and and and so 18:09 you're working with a team there you're 18:12 working with professionals you know if 18:13 you're not ready for prime time if it's 18:16 difficult to approach this come or only 18:19 for the company's maybe in your field 18:20 agree agree and and what people don't 18:23 sometimes realize is that the product 18:25 could be great it could be a great idea 18:27 but sometimes it just doesn't fit in the 18:29 market demographic you're going up 18:31 against a big brand there's other things 18:33 and other factors right that come into 18:35 play I mean the idea could be awesome it 18:37 could be an awesome idea some of the 18:41 wind may be taken out of your sails by a 18:42 similar product it's not as good as 18:44 yours just coming out of here before you 18:46 can say what you want mine is better but 18:48 they've already taken the marketplace 18:49 late you could be too early for the 18:52 processes it's you know that that you're 18:55 a visionary and you're ten years before 18:57 your time that's frustrating product 19:01 development is organic it's solving a 19:02 problem it's meeting the need and it's 19:04 starting small and it's and it's going 19:07 to these various checkpoints to evaluate 19:09 every step of the way that you have 19:12 something a lot of great products start 19:15 with something is current you know like 19:17 for instance in the kitchen gadget area 19:19 you know obviously people are in the 19:21 healthy cooking today they're into you 19:24 know heart friendly they're into the 19:28 environment they're into things that 19:31 make their lives easier in the kitchen 19:33 so if you're developing a kitchen tool 19:34 if you can make something that makes a 19:36 laborious task easier but at the same 19:39 time it's good to the environment at the 19:43 same time you know it's healthy for you 19:46 the risotto then you'd have like a misto 19:49 misto sprays less oil do you use less 19:53 so this is good for your heart when 19:56 you're done using mr. unlike pam which 19:59 is a you know a gas-propelled you know 20:03 the product of your store shelf with low 20:06 grade oil and preservatives in it when 20:09 you're done with the can of pam you 20:11 throw in the landfill mr. can be 20:12 refilled so it's good for the 20:13 environment and of course it makes your 20:15 life easier and Susie to use so so that 20:18 was a home run you know so that's an 20:19 example of some of the thought process 20:21 that you go through but it hit on a 20:24 number of cylinders and successful 20:26 products usually solve a problem would 20:28 also qualify on several different fronts 20:31 and it takes a lot of product 20:32 development a lot of thought I mean Tom 20:33 rich spent two years developing misto 20:36 before I met you know so and and and by 20:39 the way you know I know sometimes 20:41 there's collaborative efforts in it and 20:43 inventing and but it's tough to mail it 20:47 in you know you have to have that 20:48 passion to go through if you really have 20:50 something but along the way try to look 20:52 up and see where you are and and just 20:56 make sure you're going in the right 20:57 direction so that you're not going off 20:59 the trail and that you keep you know 21:02 getting feedback and getting though it's 21:03 necessary to keep driving a towards your 21:05 ultimate goal of developing that product 21:07 it's a very very very tough thing to do 21:09 and I admire inventors we were able to 21:11 do it you know it is it is hard to be 21:13 open minded being able to pivot when you 21:15 need to because you know again hitting 21:18 that that idea that product on the head 21:21 the first time it's very very tough to 21:23 do so you need to be able to make 21:24 changes make you better pivot take you 21:26 know take information and take ideas 21:29 take criticism like from somebody like 21:31 yourself but know that you're just 21:33 trying to help you know and and that's 21:35 the most important thing I want to back 21:36 up a little bit and and maybe I should 21:39 have asked this I was just kind of 21:41 excited get you on the show I mean I 21:42 know you have a lot of other team 21:45 members at the uia I mean what is its 21:47 ultimate function well the GUI a and we 21:52 we stand for three things number one in 21:54 venom education number two to be helpful 21:57 in access to shelf so that we we can 22:00 direct people and our third component is 22:02 called advocacy hmm so we advocate I 22:05 actually spend time in Washington 22:07 both of the US Patent Office advocating 22:11 for invented rights only think things 22:14 aren't right and we also do that on 22:16 Capitol Hill some degree inventors are 22:20 woefully underrepresented patent system 22:23 is this well maybe I'll come back for 22:26 another contest Oh get you started on 22:29 that I mean it's not an abdomen good and 22:33 if you go on the UA you IA USA website 22:37 you'll see things but we also have a 22:39 Facebook page the you write a we do a 22:40 lot of posts on patent reform and things 22:43 right now for instance that there is a 22:45 major the AIA the American men ask X was 22:50 passed a couple of years ago it was a 22:52 major shift in patent system in the US 22:57 and most of it was was okay but there 23:01 were certain things put in with a visa 23:03 patent review boards now that you can 23:06 have an issued patent and come back 23:07 anyway without getting too technical we 23:09 try to go down I met met with the 23:11 director of patent office recently on 23:12 our all our thoughts we have a very 23:16 impressive board of attorney or we have 23:22 couple of attorney into a patent 23:23 attorneys who have large firms if 23:25 prevent as high as a Supreme Court we've 23:27 got very successful business people that 23:31 have run we have for instance the new 23:35 owner of quirky which is a great you 23:37 know crowdsourcing is on we have make 48 23:40 which is a brilliant new TV show that 23:42 was on PBS which is all about the maker 23:44 environment and competitions we have we 23:49 had the President started the grommet 23:51 knowledge of so weakly we so anyway long 23:54 story short was we have a wonderful 23:56 board and collection of people who are 23:57 like-minded folks that want to get back 23:58 and have a specific skill set that's 24:02 very very impressive anybody wants to go 24:04 on our you IA USA org website and see 24:08 all the people are involved you'll know 24:10 that we care deeply but at the end of 24:11 the day we have a membership of about 24:14 25,000 in men are 24:15 which would be much bigger because it's 24:17 phrase everybody should be a member but 24:19 we also have about 75 affiliated metal 24:21 clubs around the country including a 24:23 great club in Tampa that's we try to get 24:27 out to speak to and try to try to effect 24:30 Jenner's lives through that too that my 24:34 other so you're saying that the 24:36 membership is free at the LA a totally 24:39 free and we're going to go on a big 24:41 membership drive in the fall we gotta 24:42 reach out to more people that I don't 24:43 think people realize I have to do is 24:45 click on and be part of the part of a 24:47 community membership drive it's free 24:50 what stock era so I mean when you when 24:56 you have to spend money to get people to 24:58 join now you know people belong to their 25:01 local clubs yeah that's why they should 25:03 spend their fifty dollars a year you 25:05 know locally Rick we were more of a 25:07 virtual but we don't have huge resources 25:10 so it's a constant battle and so we 25:13 probably don't have the degree of 25:14 awareness that what we're up to but we 25:17 we we are lily white and we care deeply 25:20 about these things we don't want to say 25:21 anything negative about anybody but we 25:23 we try to stand for what's right there 25:26 and be very helpful no no I agree with 25:28 you we know that this is a it's a 25:30 without going crazy it's a tough 25:32 business this is a real real tough 25:34 industry to be in and we need people 25:36 like yourselves I mean the board members 25:38 that you mentioned and I and I've always 25:40 been watching you I egg and there's some 25:43 of the people that donate their time 25:44 it's it's phenomenal really is and we 25:46 have a four times a year we have a 25:49 national conference call so one of 25:51 them's today which is always fun we get 25:52 out for a couple laughs but we were all 25:53 be meeting in Dallas for two days in jan 25:57 and june to do a retreat and continually 26:00 think about what we can do to be helpful 26:02 so deneme has ideas we're here but it's 26:07 a it's fun it's also a national family 26:09 and by the way we we tell people 26:11 overseas to i'm talking with folks in 26:13 india about setting up a club i just got 26:15 back from speaking in ireland I've 26:17 spoken in Iceland to the rural and 26:18 better society so which things around 26:21 the world to so we try that's awesome 26:23 yeah we we have people contacting us all 26:25 over the world it seems like it seems 26:28 like the u.s. is a 26:29 ace for innovation in this sense and I'm 26:32 glad that you guys are out there you 26:33 mean like you said and you're trying to 26:35 help everyone and and the u.s. is 26:38 probably the largest market for 26:40 invention type products right no 26:42 question about it from our birth of our 26:46 country innovation has been important 26:49 the Patent Office was one of the first 26:51 buildings it was the first building up 26:53 the white house built in Washington the 26:55 first commissioner the White House of 26:57 the patent offices Thomas Jefferson it 27:00 doesn't take much thinking to think of 27:02 all the tremendous companies and 27:04 products from the light bulb to General 27:06 Electric and Tesla and everybody you 27:09 know everything makan gin I mean our 27:13 whole country so based on innovation 27:15 this is one reason why we want to fight 27:16 for strong patent rights just because 27:19 there's new tech firms of Northern 27:20 California who we won't name well they 27:24 want a you know different we can look 27:27 absolutely might be good for gold or 27:29 let's think about what's good for 27:31 America and what the next wave 27:32 innovation is and i will also admit that 27:35 innovation comes in different forms and 27:37 sizes a lot of what we do is in turn in 27:39 terms of consumer products and so forth 27:41 it's a little complicated when you get 27:43 into the internet and cell phones and 27:47 things but but i do believe that 27:48 innovation comes from it's on the ground 27:50 it's grassroots it's organic it we don't 27:53 ever want to lose that America because 27:54 it's been really the combination of that 27:56 tremendous will here to innovate in 27:58 America at the grassroots level and the 28:00 combination with capital and people 28:03 putting money into it if they're wealthy 28:05 individuals or entities micrornas or 28:07 companies that's made America what it is 28:10 today economically and and it's it's 28:12 what we what's required and I think 28:15 sometimes we lose sight of and we want 28:18 to kill the goose that lays the golden 28:19 eggs we it's just like if you want to be 28:23 a good football team you can't forget 28:25 how to block and tackle I mean you may 28:27 want to throw the ball every play but if 28:28 you don't block and tackle a tackle so 28:30 we need our fundamentals in place and 28:32 that's that's nothing to you guys yeah 28:35 well you got a-you got to remember the 28:37 basics there's no doubt about it and 28:38 that's one of the things I love about 28:39 the invention I don't want to say the 28:42 industry's you're venting 28:43 history as I'm big history buff and I 28:45 always think back when somebody bring 28:46 you a product like what it was like back 28:48 then and seventeen hundreds of a patent 28:51 and filing and I would love to have seen 28:53 that you know all those files and 28:55 patents going in it's just amazing how 28:57 long can it hit three we have today and 29:01 I've just finished I was inspired by the 29:04 play Hamilton to read the biography and 29:06 xander Hamilton this big time and do 29:09 setting up our financial systems 29:11 everything from wall street two and one 29:13 of the first things that they did was 29:15 they brought innovators from England who 29:16 could produce cotton and coughing 29:19 tournament clothing to set up you know 29:23 mills on rivers and New Jersey and 29:26 managers and start our infrastructure of 29:28 our company so country so everything has 29:30 shifted a little bit today about what 29:31 the specifics are but in terms of the 29:33 history of the country we're not were 29:36 although although there was an agrarian 29:39 component to America that Thomas 29:42 Jefferson and Madison those guys 29:43 representing one of the keep us all 29:45 farmers it was really result so a 29:47 finance and there is a industrial part 29:49 of it and that's what we're we are the 29:52 beneficiaries of today very much so and 29:55 so anyway it's that it's all fascinating 29:58 and it's a student of it i think you 30:01 know you would enjoy reading that book 30:03 yeah i know that is that in and that was 30:05 actually leading to my next question is 30:07 are are there some places that that 30:11 inventors can go whether their meetings 30:14 I know that you mentioned local meeting 30:16 clubs but are are there shows I hear all 30:18 the time about shows and a hardware show 30:20 and you go here there's some that are 30:22 more beneficial that they should go to 30:24 learn or others or even books that you 30:26 would think sure well first of all yes 30:28 there are inventor clubs all throughout 30:30 the country in almost all the major 30:33 metropolitan areas in Florida for 30:35 instance there's several cool ones Tampa 30:38 has a great club there's a really good 30:39 one in southern Florida outside of my 30:41 Miami that works at a West Palm it's 30:45 really good there's one in orlando and 30:47 jacksonville so but we have these 30:49 repeated around the country soap so 30:50 Google your local and mentor club and a 30:53 lot of a meat like every Tuesday night 30:54 seven to nine you know 30:56 a lot of them go out to dinner 30:58 afterwards the great experience just 30:59 even to go to go to one a lot of them 31:01 have speakers so that that would be you 31:05 know that that would be a place that 31:06 people could get started at least 31:08 learning as far as trade shows that's 31:10 something that you a is big-time the 31:12 United men Association is into big time 31:14 so there were a couple of national and 31:17 men are shows that used to exist it no 31:19 longer exists there was one called 31:20 Yankee Expo and Connecticut one called 31:24 the Minnesota and Menace Congress 31:25 Redwood Falls the problem is is 31:28 attracting innovators and companies from 31:30 all over the country into a one location 31:32 didn't really work there is still 31:34 impacts today index is owned by mental 31:37 so that helps able to subsidize that 31:40 with your other prophets I'm sure that 31:42 it's a good thing for the industry but 31:44 it's probably costly so what we saw 31:49 years ago when i first got men in the 31:50 way we identified list rather than have 31:52 one national show let's go to each 31:55 industry and set up these little 31:56 pavilions and shows at the industry so 31:58 we started with the hardware show which 32:00 is coming up on May 9th 10th and 11th by 32:02 the way in Las Vegas if any of your 32:04 listeners are hardware people it's 32:05 really worth coming through and so we 32:08 set up in conjunction with Reed Expo who 32:11 runs the show pavilion they are now 150 32:14 in vendor booths at the ability of all 32:16 startups and then degrading the three 32:18 days we have a stage in the whole area 32:20 where we do educational series i'll be 32:23 speaking there we have a lot of other 32:24 great speakers and then in our mix with 32:26 that will be pitch panels we have Home 32:28 Shopping Network you make maker program 32:30 the American maker program in Marc 32:32 portney and his buddies coming out to do 32:35 for our pitch panel we have last year we 32:38 had the grommet we've had QVC in the 32:40 past we've had so it's a combination of 32:43 pitching education very worthwhile we 32:46 also do that at the PGA golf show huh we 32:49 do it at response expo into our TV show 32:51 we were very involved in the house 32:53 worship for many years but they took 32:55 that program in the house but i will say 32:56 that they do a great job of running the 32:58 program that we set up so that the house 33:00 where show is also a great show which we 33:01 just came off of a march mandate but 33:03 still speak there and we are in talks 33:06 with the Toy Fair and we do Chicago to a 33:09 game during the fall 33:10 we do what we do a whole bunch of these 33:11 shows so we try to bring the ax men our 33:14 platform and exposure to on the road 33:17 bring them out into the people right wow 33:20 it just seems like there's such a wealth 33:22 of information out there and people like 33:25 yourselves and all the people at the oil 33:27 that are willing to help we just got to 33:30 get more people to contact you guys or 33:32 to do these things because educating the 33:34 inventor before they get started it's so 33:36 important yes yeah yeah no it's there's 33:39 a lot of great dedicated people all who 33:41 come on their own Don not only give 33:43 terribly to the organization but they've 33:45 come to all these events and if any of 33:47 your folks that are listening or all the 33:49 clubs and one speakers we have a speaker 33:51 program and so forth if really you know 33:53 the other thing I'm involved in and you 33:56 know because you get involved in one 33:57 thing after the next it's never ending 33:58 is got very involved in the National pro 34:01 bono patent attorney program and that 34:03 came out of my involvement dia so I so 34:06 in a lot of time in Washington so they 34:08 asked we have a seven-member Commission 34:10 and until up three years ago there was 34:12 no pro bono patent attorney program in 34:15 the united states there's pro bono law 34:17 for people who can't afford their own 34:20 legal work but never in patent now we 34:23 have when it set up in all 50 states 34:24 around the country we are now an 34:27 integral part of the of the PTL USPTO we 34:31 the people who are on this committee or 34:34 dedicated top-flight folks we have the 34:38 highest ranking federal court judge 34:40 jimmy raney who is he was on the short 34:44 list if hillary clinton had elected 34:47 president might have been nominated to 34:48 the Supreme Court and he's a backer of 34:53 our programs and so forth and we anyway 34:56 it's a who's who list of folks and all I 34:58 will say is that I'm in awe of the whole 35:01 thing and for I know the Chicago 35:04 inventors Club for instance Colin 35:06 flowers in his club which has about 1700 35:09 members of Chicago this month they're 35:10 doing theirs on pro bono anybody who 35:13 wants to hear about access to provoke 35:17 sit or listening to your podcast that 35:18 maybe can't afford to file for patent 35:20 they may qualify for the pro bono 35:22 wow that's that's amazing and I'm you 35:25 trying to cheat on that and and just 35:27 right here on the air I would love to 35:28 invite you back just to talk about the 35:31 patenting process it seems like it is 35:33 one of the most misunderstood but most 35:36 wanted thing for an inventor it seems 35:39 like everyone that they don't that 35:41 doesn't know they're talking about the 35:42 first thing they say is you need to get 35:43 a patent I mean it's like it's crazy so 35:45 so yeah that's one of the biggest things 35:47 and just giving that information I know 35:49 people's ears perked up yeah yeah well 35:51 let's let's do it we'll come back 35:53 another time and by the way the United 35:55 Menace Association originally started in 35:57 the early 1990s out of the US Patent 35:59 Office oh we have a unique connection 36:02 affiliation there and I want our current 36:04 executive director John Calvert was at 36:07 the Patent Office for over 25 years so 36:10 we are continually involved but almost 36:14 to what you were just saying though 36:16 patents are important and they are a 36:19 part of it but they're just one 36:20 component so we try to be much more than 36:23 just patents but but we do see the 36:27 strengthen it and patents are under 36:28 assault in this country a lot of a lot 36:32 of big companies would like to just take 36:33 your your idea and your technology and 36:35 not pay for it and we we stand for the 36:38 individuals and we believe individuals 36:41 make a difference no totally agree is 36:43 very super important didn't know that 36:44 but as you said a patent is just a tool 36:46 it's got to be used at the right time 36:48 along with the rest of the tools that's 36:50 right one hundred percent correct and 36:53 then doing it right that's another 36:54 reason to go to your local club there's 36:56 a lot of patent attorneys go there and 36:57 you know they're not all created equal 36:59 so we're good so we're not so you got to 37:01 find out dude I wouldn't say somewhere 37:03 not good I didn't mean that no no but 37:05 some are better than others or they fit 37:07 into your particular product or what 37:09 your situation good yeah not so I agree 37:12 with you did one hundred percent I'll 37:13 work with independence and some are 37:15 bigger just want to work with 37:16 corporations so a lot of times you're an 37:19 inventor you go to a patent attorney you 37:21 say I need a patent and he says okay you 37:24 know I mean he's not there not doing 37:26 anything wrong they're doing and they're 37:27 they're protecting your product because 37:30 you're asking them to so now i agree to 37:32 but the patent is one of the most 37:33 misunderstood and it seems like one of 37:35 the most 37:36 most important parts to give people 37:38 education on because it's one of the 37:41 most expensive it seems like an integral 37:43 to the development process so that it's 37:45 done in stages with your building that 37:47 prototype and learning along the way so 37:49 those two things are intertwined yeah 37:51 and as you see we can we could turn this 37:55 into a three hour I guess that's one 37:58 good therapy thanks for let me write one 38:01 of those kids you know the teacher asked 38:03 a question so so we all run a little bit 38:09 of time real quick question though I 38:12 know you have a family do they come with 38:14 you to you with ideas because i know 38:16 they happen to me or people in your 38:18 neighbors they always bring any ideas 38:20 well that's that's funny because I I 38:23 have been married 35 years and I have a 38:26 three daughters who are held we're 27 38:29 and I am by far the fifth smartest in 38:33 the family okay so they're all off the 38:35 charts so ever since the girls were 38:38 young I've learned a great deal from 38:40 them one's an attorney today and one's a 38:44 teacher and one works for timing in any 38:47 event none of them wherever really 38:50 tinker's although my youngest has a 38:51 creative flair and likes design and 38:53 interior design so that's as close to 38:55 the gun but none of them are followed 38:58 dad is a good sale yeah well we're 39:01 through daughters I'm surprised you 39:03 didn't design some kind of ways or 39:05 fencing around your house well you know 39:09 what I actually they they have 39:11 boyfriends and I love them all so I just 39:14 want him to have you know now that's my 39:16 wife my wife is a super talented woman 39:18 that worked for 35 years for People 39:22 magazine so she's if she's a dynamo in 39:25 her own right and so we were they we 39:27 were we were a little ahead of our time 39:29 probably a little older than you when 39:32 when I was coming out of college the 39:34 world was shifting and so we have this 39:36 sort of more modern family were all well 39:39 we're all our participants and all of my 39:42 daughters are very empowered in the 39:46 world and I will just say that 39:48 I don't know if you have daughters or 39:49 for those women in our listing that's a 39:52 big thing that that and I don't mean 39:55 that hopeless i hope people don't visit 39:56 the ropes we don't want inventor to just 39:58 be old white guys you know we want we 40:01 are always enamored when diversity takes 40:07 place younger people come in women 40:09 people of different backgrounds people 40:12 from around the world because believe it 40:14 or not they share a lot more in common 40:15 with each other sometimes their friends 40:18 and they have this common thing and 40:20 inventors come in all shapes and sizes 40:22 and are up against the st. challenges 40:24 and I think there was a time maybe in 40:26 America where only older people that had 40:29 resources it to pursue it so we're very 40:31 big and by the way women in particular 40:33 make tremendous inventors sometimes men 40:37 are really good with engineering and 40:41 details if you ask a man like you know 40:44 why'd you build that model or he'll 40:48 start telling ya well its got three 40:50 horsepower and 100 revolutions a minute 40:53 and help give you all the technical 40:55 stuff a lot of times I mean and a woman 40:58 will say I designed it to make it easier 41:00 to mow the lawn you know women get the 41:02 benefit part of it and the benefits a 41:04 big part of this and sometimes i 41:05 dedicate part of my speed to just adjust 41:07 to that so so women bring in an angle 41:10 and a flair and an eye for stuff in 41:13 detail and a marketplace and consumer 41:15 part that's so valuable for what we're 41:17 doing so i would encourage people and 41:19 the other thing is that the housework 41:22 shows did you let me off the hook here 41:23 with people from Ireland I met with a 41:27 young men 21 year old engineer from 41:30 India that it came with his mentor 41:32 teacher professor with them I mean with 41:34 people Philly from all over the world so 41:37 it doesn't matter who you are if you 41:39 have an active brain and inventing 41:41 please come and get back and and if 41:44 you're a maker which is the new sort of 41:46 the new younger inventors who now have 41:48 3d printers and do all that you know 41:52 learn a little bit from your inventor 41:54 forefathers and predecessors about 41:56 things to protect yourself and your 41:58 rights because 41:59 you need to do that but but also we try 42:01 to go the uia now has blues with the 42:03 Maker Faires in San Francisco and San 42:06 Diego a new york and all that so 42:07 everybody's welcome i know that i know 42:09 you want to end this but i just couldn't 42:10 help it go frozen no no this is great 42:13 stuff and again join the ua I we need 42:16 people to join we need to spread the 42:18 word on it is it's so important for 42:20 people to be informed and that you said 42:22 give back it's not just about learning 42:24 it's about giving back what you learn 42:25 absolutely absolutely thanks for what 42:28 you're doing Oh No thank you so much and 42:31 and again we have the the UI you AI our 42:35 website you a sui a united and vendors 42:38 association and the site is you IA USA 42:42 org great great and on there if they 42:46 wanted to contact you directly or should 42:48 they just fill out a form then contact 42:51 me there you can share my my my direct 42:54 email it's too www a yahoo com if 42:59 anybody writes me I'll send them back on 43:00 my websites they want to contact me 43:02 directly but yes you there is a bio of 43:06 all the board members on it and they can 43:07 they can reach out to anyone there's 43:09 some tremendous people on there they'll 43:12 see I know I missed a bunch of them but 43:13 there's plenty of people that can reach 43:15 out no no it's right a fantastic site 43:17 and again it's awesome what you guys are 43:19 doing it is just so great because it is 43:22 so important for people to be informed 43:24 there's no doubt about it we're going to 43:26 wrap up I just want everybody know that 43:27 all the information that you talked 43:29 about all the websites all that 43:30 information will also be on our 43:31 inventors launchpad website on the show 43:34 notes so they don't want to stop their 43:35 car and write it down or or don't you 43:37 know don't worry about that will have it 43:39 also and oren i want to thank you so 43:42 much not only for everything you do for 43:43 inventors but for giving me some time 43:45 i'd be on the show today my pleasure and 43:48 i look forward to next time i'm in 43:50 clearwater i'll swing by and say hi oh 43:52 no you don't know that about it will be 43:54 seen you when you come out okay thank 43:56 you you take everybody by