Tony Rogers CEO of Creative Mechanism is Helping Inventors With Expert Advice

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Tony has thirty years of experience helping design, engineering, and prototype development teams bring their ideas from concept to reality. He has helped countless companies create mass produceable injection molded parts and then successfully introduce those products to market.

Podcast Notes

1You Tube generated podcast notes, please excuse any typos.
0:00hired one and welcome to inventors
0:04Launchpad roadmap to success i am your
0:08host carmine danisco and today on the
0:10launchpad we have a veteran product
0:14developer I mean this gentleman has done
0:16it all he does prototyping he does
0:19machines molding he works mostly with
0:22plastic but he has connections with
0:25everyone in the industry he works with a
0:28lot of commercial innovators inventors
0:31and things in that sense his name is
0:34Tony Rogers and he is the president and
0:36CEO of creative mechanisms hey Tony over
0:40there i'm here at carmines thank you hey
0:43Tony thanks for joining us today I gave
0:45a quick quick little intro once you go a
0:49little bit of what your company does and
0:51what you do over there and then we'll
0:53kind of talk about how you got started
0:54okay sure well creative mechanisms is
0:58really an engineering company we
1:00specialize in the design engineering and
1:02prototyping of mostly injection molded
1:06mechanical consumer product okay great
1:11great and when you say mold injection I
1:16know you like to work mostly with
1:18plastics and I know you were probably
1:21worth it's all types of material
1:23obviously is there a reason just just
1:26the plastics is it just because it
1:28experience knowledge yeah it really is
1:31just a area of specialty we in consumer
1:38products most of it is as small and
1:41things have been converted over to
1:43plastics and one of our specialty is
1:45converting a metal objects over into
1:48plastics it really is a cost factor the
1:50the you know the use of plastics is has
1:53been driven by the desire to to lower
1:58costs for consumer goods oh that's
2:01interesting it's funny that you say that
2:03I I want to get back to that good so
2:05converting the metal components which
2:07are a little bit more expensive over to
2:09a less costly plastic probably save some
2:11weight also in the
2:12wait for shipping save the estate costs
2:16of materials and and really kind of ease
2:20ease of use with with plastic with
2:23injection molding she really can control
2:25tolerances you know something a lot
2:27better and thin cast metals of you know
2:31and so it really comes down to making a
2:34better product and making it at a lower
2:36cost and also as I think what's driven a
2:39little bit is the the production numbers
2:41over time have has greatly increased we
2:45just converted a project over that I
2:48mean it was designed in the 50s is all
2:50cast components when they started making
2:53this thing in the 50s i'm sure the / you
2:55know the production numbers were we're
2:57very low you know they're almost am
2:58built but you know now they're they're
3:01selling a great greater quantity we
3:03redesigned the whole product made it all
3:06out of injection molded plastics and and
3:10you know you're able to injection mold
3:12these things that a rapid pace do the
3:15assembly much easier and and you can
3:18actually lower the production costs
3:20considerably wow that's really real
3:23interest especially since a product
3:24that's been around for so long being
3:26able to look at it and look at and
3:28reconfigure it and start actually saving
3:31money again even though they've been
3:33making money over this time hopefully
3:34anyway yeah but let me go back a little
3:37bit again I did a quick intro and I was
3:40so excited about this interview because
3:42you have so much knowledge so much
3:43information that our listeners are going
3:46to get because this is one of the major
3:48fields and major worries that an
3:50inventor has but let's go back a little
3:52bit I know that your company and you've
3:54been doing this for a long time probably
3:57I think in the mid-eighties you started
3:59doing this and I found it fascinating
4:01that you kind of started off making just
4:03from some information I found making
4:05toys is that correct you know we we
4:08started really as a as a model shop back
4:10in the mid 80s like you said boy things
4:13were very different back then but uh you
4:18know we there were companies that were
4:20called model shops and they just took
4:22blueprints that
4:23then that were that were done by design
4:26designers design companies or by the
4:29internal company and would create the
4:32prototypes for a for production for a so
4:36so it would be a we started with the toy
4:40industry and in the diecast car industry
4:43companies like the Franklin Mint and
4:44danbury mint we would make their 124th I
4:49cast cars well you'd make them you'd
4:50actually do it twice the size you do it
4:52at 112 scale you'd make tooling patterns
4:55that would be sent over to China for
4:57them to copy and reduce down by half
5:00into injection molds so you know it was
5:05very labor-intensive and we all know
5:07what happened with the labor in the US
5:09and you know they finally they finally
5:12figured out that they could do the whole
5:14package and you know a lot of the work
5:16went off to China but you know back in
5:18the 80s and 90s there was it was it was
5:20really artistry that was that was used
5:24to make toys and collectibles for the
5:29you know for industries like that and
5:32you know all the tooling patterns all
5:35the models all the photography models
5:38that was all made in the US wow you know
5:40that's that's kind of what I wanted to
5:42kind of dig into when I read I'd say 85
5:45what a difference from then to now that
5:49not only the the way it's done but the
5:51time that's involved must be enormous
5:54differences yeah with the I mean the
5:56whole the whole thing with 3d printing
5:58now and everything is just the we have
6:01one point had 40 people making models
6:03and then producing you know and then
6:04carving these matters a lot of it was
6:06really hand done you had milling
6:08machines and you had lays but but you
6:10know really a lot of it was was just
6:12hand sculpted I mean you think about all
6:14the curves on their own a car or the you
6:16know the sculpture that that's done in
6:19an action figure let's say all that is
6:22really sculpted work and you know it
6:26just it was extremely labor-intensive a
6:29lot of people and it was the model was
6:32all the money and now you flip to the
6:34day and everything is all now in the
6:37it's you know you've got to work on
6:39their 3d file everything's about the 3d
6:41file even now if it's a sculpture it's
6:44all free be drawn it's all it's all done
6:47on the computer and then the team model
6:49so to speak is relatively inexpensive
6:52now wow yeah talk about how times have
6:55changed and I mean being able to be in
6:58it from the beginning and seeing the
7:00transitions and the iterations it must
7:04be pretty cool to see being able to
7:06create such a great product now too and
7:09the waist or if there's our issues or
7:12problems how you can rectify them so
7:14quickly yeah it is amazing what
7:16technology is done and yes changes are
7:19are one of the things that just make it
7:21really easy and basically when I see now
7:24is more iteration so you're able to
7:28certainly back then you put all that
7:30time and into into a model though has to
7:32be it all had to be right up front and
7:35you didn't get a chance to experiment
7:38you didn't get a chance to try different
7:40things was just too expensive now today
7:42you really can do you know we you can
7:45take it concept of mechanism concept and
7:48and and try ten different mechanisms to
7:51make it work and even build models
7:53little rough breadboard models we call
7:55them just just you know very rough
7:58models to see if something will work and
8:00and try it across you know ten different
8:03ways so you see which one's going to
8:05work the best and then develop that one
8:07it's just a luxury you couldn't have had
8:10back in the day when it was all done by
8:12him yeah yeah Wow is this something you
8:16know back in the 80s is something you
8:17always wanted to do or did you kind of
8:19fall into doing it just fell in love we
8:22you've made something and just fell in
8:23love with making things there is just
8:25something that you've always wanted to
8:26do it was funny it was an industry that
8:28I fell into definitely um you know
8:32they're there was a little actually a
8:33little hub in our area here that used to
8:36service a venomous because of the
8:39companies that are around I think that's
8:41what happens a lot in industries so you
8:44had a company like taiko toys it was
8:46nearest and you had the Franklin Mint
8:47that was nearer
8:48and and out of that spawned companies to
8:52support them so there were all kinds of
8:54little companies in this area fiat
8:56graphics for the packaging and their
8:58packaging companies graphic companies
9:00and then model shops and design studios
9:03and then you know it was all really
9:05supported by by small companies that the
9:09work for these large large manufacturers
9:14and there was no email there was no
9:16email you put the rolled up prints and
9:19put them in the in the US mail it was
9:21hilarious you think back at of how it
9:24did we send out our quotes by regular
9:26mail you know and if you heard back from
9:28the client in a week that was normal and
9:31go and then it just it was such a slower
9:35page just because it had to be just
9:37because the you know there were the
9:40options for this this fast communication
9:41and this high-speed activity yeah yeah
9:44and you know I think back in the two and
9:47a lot of products that night I always
9:49think back at the automotive industry
9:50and and they say you know all parts were
9:53made of metal and all the parts are made
9:55of this because in reality I mean would
9:57have been so hard as in today to make
9:59those parts out of plastic right back
10:01then oh yeah well yeah I mean that you
10:04know the relatively speaking that says
10:07that's new technology so you know it
10:09really took a long time to become a
10:11maijin and then it is still really
10:13progressing you know it's I mean it's
10:16interesting what's happening in you know
10:19in today we've really lost the ability
10:22to make tools for injection molded
10:24plastics in the u.s. that that industry
10:26is diet that all moved off to China
10:28China is where the good tools are made
10:30and and I think it's going to be
10:33technology that brings it back I mean
10:35you're starting to see that today with
10:37just the the advent of using 3d printed
10:41plastic tools to make make an injection
10:45mold inserts so that they go you know so
10:49that those inserts can go into an
10:51injection molded tool and make a plastic
10:52part so it's it that that type of
10:56technology you know I don't think we're
10:59going to see toolmakers come back to the
11:00United States but we're going to see
11:01technology come in and replace the way
11:06it used to be just like 3d printing is
11:08replace the way we used to make models I
11:11think you're going to see a shift I
11:13think you're starting to see that shift
11:15and technology happen in the injection
11:18molding mark wow that's that's amazing
11:20so uh you'll have a big night just
11:23called big hunk of metal cool and and
11:26you'll 3d print kind of an insert that
11:29will have the shape of the product
11:31that's going to be injected molding
11:33correct that is very correct and in it
11:36that that technology is in its infancy
11:39right now wow that now that's amazing I
11:42could really I could really see that
11:45coming around quickly because I agree
11:46with you about this the tooling in China
11:49we've we've had molding and I know
11:51obviously do molds and truly made in
11:54several different countries and it just
11:56for some retrying as fast your good
11:58quality stuff and it's where I mean
12:02where the work goes the talent rises so
12:04I mean you can't really get good at
12:06something unless you have a lot of that
12:08work to to teach yourself and to educate
12:10your employees and I mean to gain
12:12experience you know becoming great if
12:14something comes from experience so if
12:17the work is not available to you you're
12:19not going to get good at it so if
12:21there's an abundance of work in that air
12:23in an area you know they're going to
12:25become the experts and China has become
12:27the experts in children yeah yeah I
12:30agree and and and probably you have seen
12:32it to I mean we have we have factories
12:34out there and I know you guys probably
12:36deal with a lot of people out there also
12:37but but the sizes of the factories that
12:40are out there or it's hard to explain
12:42and and you know we're going to get into
12:44the inventor side of this and in a
12:46second I love to ask some questions
12:48about the inverse project but it's hard
12:49to explain when you get a person that
12:51comes to you and ask you to make a small
12:53little product because you're like well
12:56you know what the China you just like
12:58Chinese huge yeah that's our fun is all
13:02about the amount of work that's being
13:03visits being done there you know that
13:07used to be done here but you know no
13:09longer and it really mean and it's not
13:12just the u.s. so they've not only taken
13:14you know
13:14not only the work from the US in terms
13:17of that making product and labor
13:19intensive product is really what we're
13:21talking about yeah you know that that is
13:23the fit for china manufacturing is
13:25something that requires a lot of
13:26assembly a lot of labor so I mean it's
13:29not only the u.s. it's the rest of the
13:31world it's Europe and and you know and
13:33then other go all the other countries
13:35you know there's a tremendous amount of
13:38work going on there ya know I know
13:41there's no doubt about it so I know that
13:43you do a lot of commercial based work
13:45and and because of the industry that
13:49you're in and just your your website
13:51which by the way if you're just coming
13:52in creative mechanisms calm love the
13:55website Tony it's awesome very very
13:57informative and that's one of the
13:58reasons again I wanted to have you on
14:00the show so that because you're giving
14:02up so much information to inventors
14:05product developers people that are
14:07looking to make a prize that have an
14:08idea and I know that most of your work
14:11we're probably what ninety percent
14:13ninety-four percent is commercial basis
14:15yeah we don't mean we do a little bit of
14:18industrial but pretty much we're
14:20consumer products company yes and that's
14:23great and the good part is is that well
14:24the reason I did it because I know that
14:26inventors are probably always a protein
14:28here you know and and one of the other
14:33big things about what I love that you're
14:35doing might we working taking breaks or
14:39Angela so again one of the great parts
14:44about what you're doing is I know that
14:46inventors are approaching you and
14:47instead of what most product developers
14:50or machine shops are or big large
14:53companies would you do just turning them
14:55way you're giving them information not
14:57only are you giving them information but
14:59you found a way to make sure that they
15:02they can absorb that knowledge that they
15:05actually will learn because you know you
15:07could give them information they just
15:08walk away with it like oh no you gave me
15:10for any information but you're giving
15:12them a way to learn and that's so good
15:14especially for inventors they need that
15:17guidance yeah it's it's taken a while to
15:21figure out kind of the right path you
15:25know because because there is a balance
15:26you know most
15:28our work is with companies we're dealing
15:30with companies who make product day in
15:31and day out and educating if somebody
15:34calls in I have a great idea I'd like to
15:36talk to you about it you can spend a
15:38great deal of time educating them and
15:41through that education they find out
15:43that that this is just not the right
15:45thing for them to do you know and and
15:48and so you know we're not moving forward
15:51where the project they've gotten a lot
15:54of information so what what we've done
15:56to to take care of that or to help them
16:00and help us is we started with a
16:03invention consultation where we would
16:08you no charge for our time to meet with
16:11somebody and I found that I was really
16:14saying the same thing repeatedly you
16:16know of what we did was we developed a
16:20class for inventors so the veterans can
16:23take a class again a really a lot of the
16:26information about the invention process
16:28and then after the class we could
16:31continue the conversation if it makes
16:33sense ya know it and it does as you said
16:36you only have a certain amount of time
16:38in your day so do the people that we
16:40were working with but you still want to
16:42help the inventors and you don't want to
16:45turn them away because they're going to
16:47go get that information and in some
16:49place times it's going to be in the
16:50wrong spot you know and so I could see
16:53you saying I don't want to turn them
16:55away because I don't want them to get
16:57yeah you know go the wrong peered person
17:01I guess is the best way to say it so I
17:04mean I think that's awesome and I went
17:06through through one of your courses i
17:08know you have several and not only did
17:10you make these courses but they her
17:11extremely well done well thank you thank
17:14you it does take a lot of work but again
17:18it was another sense you know i had been
17:22saying this I've been you know preaching
17:24is the same information for quite a
17:26while and like I said I don't want
17:28people going off and and going to some
17:32of the more unscrupulous invention
17:35companies that aren't there to help
17:37they're there to take money correct no I
17:40agree and as you and I
17:41both know any vendors that are out there
17:43sometimes the inventors are somewhat
17:47emotionally attached to their idea yeah
17:49it's actually it's it's the wrong place
17:52to start but yes people do get very
17:53emotionally attached and they don't
17:55think about the invention processes of
17:57business and and it is I mean I know
18:01it's wonderful to see that the idea you
18:03have come to the market but it doesn't
18:06make any sense to see that come to the
18:07market if you're if you're not it going
18:10to make money at it or at least break
18:12even so I mean everything that I talked
18:15about or do is really from from a
18:17business standpoint I mean you're you're
18:19going through this in the invention
18:22process taking a product to market it is
18:25very is a very expensive proposition
18:27it's expensive in terms of money it's
18:29expensive in terms of time and an
18:32emotional expense there's a lot you know
18:35a lot it takes a lot out of you so if
18:37you're not getting return on it there's
18:39no point in doing that's that's my thing
18:41so you know so two things you can either
18:44make a lot of money because you spent a
18:46lot of money or you can reduce the
18:49amount that you spend in order to
18:52increase your odds of success and this
18:55and there's several avenues to you're
18:57not saying hey don't do this you're
18:59saying hey let's look at your idea make
19:02sure that is feasible if it is feasible
19:05then you have a few ways to go i mean i
19:07know you talk about you can license it
19:09you can manufacture you can just make a
19:11prototype i know there's a lot of things
19:13that you talk about again it's not just
19:14throwing money at something because you
19:16know your grandmother and your cousin
19:17said it's a good idea yeah absolutely
19:20you really want to have a plan I mean
19:23what I haven't thought of throwing you
19:24want to have a plan that equates to a
19:25budget and a budget that gets you to the
19:27end to the end result so I mean if
19:30you're someone that has hundreds of
19:32thousands of dollars available you can
19:34talk about manufacturing at peace and
19:36taking it to market yourself if you
19:38don't have that you better adjust your
19:40plan to fit your budget the licensing is
19:43one great way and actually that's what I
19:45encourage most inventors to do I know
19:48that everyone gets queasy oh you know
19:50I'm only going to make pennies on the
19:51dollar but you're only going to spend
19:53pennies on the dollar as well
19:55no I agree entity any of that invented
19:58that has you know those hundreds of
20:00thousand dollars definitely go see Tony
20:02and in the right direction is no doubt
20:05about but in the end up in the 99
20:07percentile you're exactly right Tony it
20:10has to be a plan it has to be done in
20:12the right sequence and that's what I
20:13loved about your website about what you
20:15guys are doing you're not saying hey
20:16this is what we this is what we work
20:18with all your inventor go away you're
20:20not doing that you're trying to give
20:22them invent give the inventor that
20:24information that even if you can't help
20:26them they can seek out or put a plan
20:28together or the best case scenario is
20:30they find out that the idea may not make
20:33them as much money as they hoped or
20:36whatever it is yeah i really i mean if
20:39if you think if the idea is not going to
20:42work it's just so much better to you
20:45know cut loose move on to the next idea
20:48there's there's lots of ideas out there
20:50and you know um you've got a you've got
20:53to gauge the quality of your ID and it's
20:57not just is it a great idea for the
20:58marketplace is it an idea that i can
21:01monetize can i can i make money at this
21:04so i mean i get i get people to come to
21:07me with an idea that's not in the mint
21:09in an industry that they know the idea
21:12is a huge mechanical object so size is
21:17money a complexity is money um so so you
21:22know you've got this this very large
21:24item that that's very complicated to do
21:27that's going to be a very expensive
21:29development path also a very expensive
21:31manufacturing pet you know the person
21:34has no experience in that particular
21:36industry and if they want to bring this
21:37to market that's a recipe for disaster
21:39in my mind you really got to start with
21:42something that you know an industry that
21:45you know and start with a lower price
21:47development item it just you know it and
21:51then I know that's hard to find but you
21:53really got to judge your idea in that
21:56kind of criteria just just for the
22:00simple reason of increasing your odds of
22:02success mmm that's that is true i mean
22:06we we get that here at the launchpad
22:08the inventor will have several ideas
22:10which we all have ideas and an inventor
22:12most of the time has several they have
22:14their inventors most notebook full of
22:16ideas and they want to tickle but they
22:18always seem to pick the the most
22:21complicated or the largest or whatever
22:22it is and you know you want them if they
22:25are going to do something start off of
22:26that smaller product it might not be as
22:28bountiful or might not make us look
22:30you'll gain so much experience only
22:33through the process and that's what
22:34Tony's trying to get these inventors to
22:37realize it you are going to do it you
22:38need to get that experiences I mean
22:40that's the most important bit it's the
22:43first question I asked if you brought a
22:45product product to market for me ya know
22:48it sells everything I mean if somebody's
22:49been through that experience you know
22:52that's a different that's a different
22:53animal than having never done it because
22:56there's just there's just so much to
22:59learn ya know there is no doubt about it
23:02now going back to you were talking about
23:06different products is there something or
23:08an industry or a product type that that
23:11seems to be easier to get out to the
23:15market or does it seem like it's more
23:16prevalent that people are coming to you
23:19with man that's a tough one it I think
23:22that I think in today's environment it's
23:24harder and harder to get a product to
23:26market one the vast number of things
23:29that are coming to the market oh and and
23:32two companies are much more resistant to
23:35working with inventors and licensing I
23:38mean you know 15 years ago there was a
23:41huge invention community a better
23:43community professional inventors I
23:45worked with a lot of them that industry
23:49has really died off so and I think it's
23:52done I know it's died off because it's
23:54just much harder to do it's a much
23:57harder endeavor now to get something to
24:00market than it used to be or even to get
24:02something license so you know we're you
24:05in if you're going to be successful in
24:08either licensing or the manufacturing
24:11side you really have to have done your
24:12homework and have your have your ducks
24:14in a row be ready for ya research
24:17research seems like it's one of the most
24:20important things but in my
24:22experience and I'm not sure about yours
24:24it's a lot of our clients have come to
24:26us they haven't really done the research
24:28they have this idea they say that they
24:30researched it yeah say it's nothing out
24:32there like it but it's cyber crimes
24:34doesn't seem to be the case III guess
24:36people are very good with Google i'm not
24:39sure but i can't tell you how many
24:40people have paid me for a invention
24:44consultation and I've SAT there with
24:46them in the first couple minutes and
24:47brought up the idea that they're paying
24:49me to talk about and it's embarrassing
24:52for them and then you know and I
24:54understand that and all but I mean if
24:57you know there hey there it is it's out
25:00there somebody has done it you really
25:03gotta you've got to be good at searching
25:06and and really kind of broaden your
25:09horizons and searching and look looking
25:11you know look at what's out there and
25:13then you know on the foot side I will
25:16get well you know I've never seen it out
25:18there so therefore you know you know
25:20this is this has got to be a great idea
25:22I'll tell you there are people of full
25:25of ideas and if you're if you are in an
25:29industry in which there's you know large
25:32companies developing products in that
25:34industry and believe me that they
25:36thought of that idea and there's a
25:38reason it's not on the market they
25:41really got to get a good healthy amount
25:45of skepticism so you know this seems
25:47like such a no-brainer to you and
25:49there's you know you know three
25:51companies the size of Procter & Gamble
25:53in this business you know why haven't
25:56they brought this to market because you
25:59know I've sat on product development
26:01boards people have thought of that idea
26:02if they're in that business mmm so
26:05that's true so so if it's not out there
26:08I mean it'sit's if it's not out there
26:11and you've done searching and which
26:13again we call blind searching and they
26:16really don't want to find it you know
26:19but it's good i mean either way they're
26:21coming to you and even if you charged a
26:23thousand dollars 5,000 in the long run
26:26you're actually saving them money by
26:29giving that information because you
26:31don't want them to go and buy molding
26:33and buy you know fill up their garage of
26:35this product that's already I
26:36they're you that's the worst time to
26:38find out so absolutely no that's where
26:40you're talking about be preventative you
26:43know gotta be truthful with yourself and
26:45you know there's a saying don't fall in
26:47love with your idea I mean you got to be
26:49truthful with your business and then on
26:50the other side is if it's not out there
26:52there's gotta be a reason why not yeah
26:55and you really need to get up again like
26:58the e says blind searching people don't
27:00want to think of why it's not out there
27:01why you know what's wrong and that's why
27:04I say you really should work in an
27:05industry that you're familiar with
27:06because there are so many you know so
27:12many intricacies in every industry and
27:14you know the ways of the supply chains
27:17work in an industry i mean i've had
27:19people bring me you know ideas for for
27:22packaging and you know in the first
27:24couple minutes well that'll never make
27:25sense because that's not the way that a
27:28peanut butter company buys package you
27:30know they're not going to make that
27:33it'll make the packaging themselves they
27:34buy it from other companies so you know
27:37this idea is that will never work and
27:39that's you know if you're not familiar
27:42with an industry and how it works and
27:44how the supply chain works you know some
27:47of those things that may seem you know
27:48like a no-brainer or you know just never
27:51going to happen just because of the way
27:54that industry works mmm I mean this
27:56seems like an industry that if you
27:58really don't know and you should you
28:01should get somebody that does and maybe
28:02hire them or bring your widow or a
28:05consultation right I mean I really
28:08should yeah talk talk talk and come in
28:11this is where the whole licensing thing
28:12comes in you're leveraging someone
28:14else's expertise and I mean they know
28:17that industry they know what's going to
28:18sell they know what's not going to sell
28:20that they know you know and if you've
28:22done very little investment in order to
28:24present that that idea then one if
28:27you're you're you're talking to that
28:29company and they're explaining to you
28:30you know if you get in the door with
28:33your idea there's an education you're
28:36going to get you know you start to learn
28:37that industry and many many industries
28:41like to extremism was was one that wind
28:43is reused to leverage heavily upon
28:46inventors and the professional invention
28:50a lot of them would only work with the
28:51professional invention companies because
28:53they knew the industry and they didn't
28:56have to educate the inventor wow I
28:59didn't know that that's that's very
29:01interesting in there a minimum and any
29:04several more question but you brought
29:07just one way is there a minimum if I'm
29:09going to trying to license a product is
29:10there a minimum I have to use due to
29:13that pride do I had does it have to be
29:14real tall ready does it have to be proud
29:16of that does that to be functional
29:17drawing does it have to be a patent you
29:21have to do the minimum to communicate
29:23the idea that really is what it what it
29:26comes down to and so that's going to be
29:28idea dependent so if you're bringing an
29:32idea for a mechanism that you know does
29:35something that's never been done before
29:36you're going to have to prove that
29:38you're going to have to build a model if
29:40you're building if you're bringing
29:42something that's just you know obviously
29:43and you know that that's going to work
29:45and you know how you know you know why
29:47it's going to work i mean you know i can
29:50look at that idea and and no in the
29:53harpy whether that makes sense or not
29:55that's all you have to do to present
29:57that that can be very minimal that can
29:59be a rendering that could be maybe a
30:01little video animation that's a very
30:04inexpensive to do it can be a very
30:06creeper tonight people always think that
30:08they have to take their their garage
30:10built mock up to the next level not
30:12necessarily if it communicates the idea
30:15that's uh that's very helpful because we
30:19do get people that come to us they want
30:21licensing they want to do some licensing
30:23and we try to explain to them you
30:25already but they have this idea that
30:28they have to finish it they have to go
30:30further and further I don't know if it's
30:31just their emotions or what it is and
30:33we're trying to push them down saying go
30:36go get to get the feedback yeah I mean
30:39if they want you to build a better model
30:41they're going to ask you to build a
30:42better model and your and your response
30:44to that is will you help contribute you
30:46know so no I mean you know the more if
30:49your licensing something the more that
30:51you can get the potential license or to
30:53pay a licensee to pay the you know the
30:56better so you really want to put most of
30:59the the expense on them they're going to
31:02push back there's going to be an okay
31:03negotiation but at least you're dealing
31:05with an interested party if you're
31:07building that better model blind and
31:09that better that better model is going
31:11to cost you a lot of money uh so you
31:13know if you're building that without
31:14knowing that someone's interested and
31:17that's unnecessary in my in my mind I
31:19you know and I build the models I you
31:21know I boy i'm out i'm in that business
31:23but i don't want to take your money if
31:25it's not going to get you somewhere it's
31:26not going to move you further down the
31:28path so it really did it really is its
31:32idea dependent depends on whether
31:34whether the you know the idea needs it
31:38to demonstrate functionality or
31:40something like that so the necessary you
31:44know for you listeners the necessary you
31:46know steps depending on the route you
31:48want to go but the necessary not what
31:51you think is necessary engines what so
31:56you're dealing with a very educated
31:57person they're somewhat very educated in
32:00their in their field and in their
32:02business so they're going to know I mean
32:05they you know they get pitched ideas all
32:08the time they're very used to looking at
32:10ideas they're there you know you know
32:14for the most part they're there they're
32:17very used to seeing and understanding
32:19concepts and then getting through it
32:21this is somebody on the product
32:22development side you know at certain
32:24levels when you start when something
32:27starts moving through a large company
32:29and you know you're going to make a
32:31prison patient to marketing yes they're
32:33going to want it to look like a product
32:34but at that station that's not
32:36necessarily is something the inventor
32:39needs to meet needs to put their money
32:42into because the other side of it is
32:44that company is going to want to put
32:45their fingerprint on it they're not
32:47going to build exactly what you are
32:49describing to them they're going to
32:51change it that's a good you know that's
32:54a good point Tony that's really a very
32:56good point your vision may not be
32:58exactly what they need for the market
33:00and that's fine as long as they're
33:03paying you free edition so you don't you
33:05know you don't mind if they change it
33:07they know in general most of them know
33:09what they're doing and you know
33:11are going to change it in a in a better
33:13way with licensing you do lose control
33:15sometimes that doesn't work out and they
33:18do you know they do lose their way or
33:21lose your vision and you know that that
33:24I mean that that's a little bit of the
33:26risk and licensing is your loss of
33:28control but that that's the name of the
33:31game they're going to do what they want
33:33to do they're going to change it so no
33:36sense and you spending ten thousand
33:38dollars on a prototype that they're
33:39going to dismiss and redo anyway yep
33:42center or a patent and then in most
33:45cases they may reap aten it anyway
33:46because they're going to make some
33:47changes the pattern thing is very very
33:49tough and that's that's also very
33:50industry dependent the fashion
33:55industry's and by fashion I don't mean
33:56clothes I mean toy industry's industries
34:00that have to make a new product line
34:02every year that's what I consider a
34:04fashion industry so they're driven by
34:07licensing licensing like from Disney or
34:09movies and things like that so you know
34:14it is the collectibles it's the it's the
34:16toys and clothing fashions they don't
34:20rely on patents they move too fast dude
34:22no point in fattening an idea like that
34:24for the fashion industry because they're
34:28not going to wait three years for a
34:29patent that's or is it that toy is in
34:31and out in two years so you know the
34:34it's all about speed to market for the
34:37fashion companies other companies you
34:40know the slower pace let's say tools
34:44things like that the patent becomes very
34:47important they're not going to talk to
34:48an inventor unless they have a patent
34:50there's a lot of companies that require
34:52that just as a filter um so so I do i do
34:57think the patent the patent is a lot of
35:01whether you need a patent or not is very
35:04industry specific Wow yeah I never
35:07really thought about that you're exactly
35:08right those fast moving products they're
35:11probably just using their name and
35:12copywriting it and saying hey just put
35:14it out there because they're going to
35:15sell so many of them and then and
35:17somebody else is going to knock them off
35:19in a year so I mean it really is all
35:21about speed to market so
35:22patent is is useless because it slows
35:26the process down that's all good
35:27information you see guys all you
35:29listeners out there this is the
35:30information you need before you take
35:32these steps you have to be informed
35:34taking that taking that wrong step could
35:37use up all your funds all your resources
35:38and it won't allow you to go to the
35:40right step and you Tony you've probably
35:42seen that where we're an inventor comes
35:44to you and they've already spent all
35:46their money in the wrong segment yeah
35:49shaymin or or you know what was an
35:51invention company that you know there
35:54really is not going to tell them that
35:55there's five ideas instead of the same
35:57behind them and they need to invested
35:59money yeah I've seen a lot of terrible
36:02investments and and that's one of the
36:04reasons I i do what i do is one of the
36:07reasons i try to offer this information
36:08is it's just I I'm not about taking
36:11money from people they don't the dart
36:13you know don't have a chance of success
36:15or that I know you know is the wrong
36:19direction from them is not this is not
36:21what we're about so I really want people
36:23to invest their money wisely I'd rather
36:26see him gonna try to license three
36:28different ideas and put a kind of money
36:30into a prototype of one idea and not be
36:32successful yeah yeah spending a little
36:35bit of money on those educate on the
36:36education can really go a long way there
36:38there's no doubt about it yeah you
36:40really should a if you're going to get
36:42into this business this is a business
36:43where you again as costly it's costly in
36:46time and money and an emotional expense
36:49you need to you need to do your homework
36:53and get an education and learn as much
36:55as you can before you before you go down
36:58that path yeah yeah there's no doubt
37:01about it and usually i ask a you know
37:04are our guests on you know can you give
37:07us 3 3 tips or three ideas but we've
37:10gone through so much information it it's
37:12well beyond the group but i do want to
37:16recommend to our listeners if they are
37:19looking for information if they're
37:21looking to test their idea to go on to
37:25Tony's website creative mechanisms all
37:27this information will be on our show
37:29notes on events has launched a website
37:30we're going to send it over to Tony also
37:32but he's on his series of education
37:36and I've seen a lot of educational
37:37systems out there hits it's really well
37:39done and you won't you will not regret
37:42going on to it and and just to get that
37:46so there's one thing I do want to talk
37:47to that Tony and I want to commend you
37:49on the work you've been doing with the
37:50polypropylene plastics I know you've
37:54gotten a lot of feedback on what you can
37:57do with those products especially that
37:59the living hinge stuff we can you go
38:02over and we only have a few minutes but
38:03you can go over how you how you came
38:05about that I mean it's pretty amazing
38:07I've seen some videos on what you doing
38:09that yeah it is the common area of
38:11expertise for us and it's kind of
38:14interesting always say we started the
38:17prototype business in the you know in
38:20the mid-80s so the always the most
38:22difficult thing to prototype is what is
38:25called a living hinge and that's if you
38:26picture your ketchup bottle it's one
38:29piece of plastic that has as a moving
38:32part so it's got a lid that opens up and
38:35that little web of plastic that holds
38:37the bottom to the top it's called a
38:40living edge it's it's it's all because
38:43it's one piece of plastic but yet it has
38:45a moving part so we call it the simplest
38:47mechanism but the most difficult to
38:49prototype so polypropylene is an
38:52extremely difficult material to machine
38:54I've been told for years that it's
38:57impossible machine you know you can't
38:59machine polypropylene you can't you can
39:01machine it well you can't make it good
39:03enough for a prototype those living
39:05hinges are down to ten thousandths of an
39:07inch they're very precise they need to
39:09do a lot of crucial geometry in there
39:11well basically was when we were doing a
39:16quite a bit of work in that area and
39:18coming up with new mechanisms a new
39:20person we developed a way to machine the
39:22polypropylene so it's really gathered
39:25the attention of a lot of big companies
39:27we love a lot of the work we do is is
39:31machining polypropylene living hinge
39:34caps and closures and it's just becoming
39:37an area of expertise that that really
39:40were we've gained international
39:42attention for yeah I mean from your
39:46prior when we were talking I know that
39:48you have client
39:49from all over the world which is amazing
39:51in itself but being able because that's
39:53what kind of brought me over to you when
39:55I heard that you were machining upon
39:56propylene I said no you can't do that
39:59and then I watch some of the videos and
40:01again your website is so nice it's so
40:03easy to to go through and a lots of the
40:06videos well it's amazing you cannot
40:09equipment that you have but the
40:10technology it's god I mean yeah I mean
40:13the equipment we have is really not you
40:16know there's no special there's no
40:18secret formula with that it really is
40:20technique and it's a capability that my
40:23guys took years to develop and and and
40:27and I mean we just get better at it
40:29every day so there's some really there's
40:31some really fun and interesting things
40:33and then you know you doing this a long
40:35time so and when something like that
40:37happens when there's a piece of magic
40:39and then all of a sudden now you've got
40:41you know some new great capability
40:44that's gathering a lot of tension it
40:46feels good after having done this for so
40:48long yeah yeah and and i agree i mean
40:50the good part about it is you you've
40:52been growing your knowledge or education
40:54but bringing the right people on a team
40:55it's so important also and you seem like
40:58you have such a great team around you
41:00being able to grow as you have and
41:02garner work from all over you know the
41:05globe is is just amazing yeah I I said
41:09this a long time this is the best game
41:11i've ever had these guys they
41:13communicate as one they're really they
41:15think they work is as such a unit of one
41:18it's amazing there's there's constant
41:21brain to brain storming back and forth
41:22they're always bouncing my ideas off of
41:25each other and and and you know
41:27typically engineers are a little
41:29hesitant to communicate sometimes this
41:32group truly is as figured out that that
41:35secret sauce and they they really work
41:37together very very well and that's how
41:39we're able to do some of this stuff
41:40awesome awesome so we're kind of at a
41:43time Tony I just wanted to kind of
41:45finish off I note one really and it's up
41:47to you have anyone who's listening that
41:49has some questions or anything contact
41:52you but is there someone they can reach
41:53out to whether it's you or there a way
41:55to get in touch you or should they just
41:56go on the website it should go on the
41:58website there's a lot of ways to
41:59communicate there's
42:00is you know a lot of forms that they can
42:02download and ask questions and whatnot
42:04that's really what i would encourage
42:05because you know if i don't get to it
42:09someone else on the team will so yeah I
42:11think ready to go on go on the website
42:13there's a great contact us section and
42:16you know yeah reach out no we can happy
42:19to talk to you yeah and I and I would
42:22recommend if anyone's listening has a
42:23question specifically in the invention
42:26any segment of it I mean obviously you
42:28can tell by x 22 experience and
42:30knowledge I'm sure that they will be
42:32able to help you and again I would
42:35recommend taking the classes there
42:36they're awesome so thank you very much
42:38Tony I really appreciate you taking the
42:40time today and I thank you for all the
42:43information hey it's been my pleasure
42:45I've enjoyed it very much thank you take
42:47care buddy but you too