World Renown Author, Speaker and Transformational Leadership Strategist the Name Hugh Ballou is Music to Inventors and Entrepreneurs

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How does a conductor of orchestras and choirs teach leadership - very enthusiastically! Hugh Ballou teaches leaders around the globe how to build synergy with teams and how to build effective processes that bring success to any organization - no matter how small or how large. "I travel around the country and around the world and find that you can change the name of the organization, the location and the type of structure and you will still have the same issues - leaders not leading effectively!"

Ballou brings 40 years of experience as conductor to his leadership training. "I call the training The Quintessential Leader: Four principles for transforming your organization and your teams, but no one can produce effective teams without fine-tuned leadership skills. I teach business executives how an orchestra conductor brings out the best skill of the players that have been hired. The conductor is a dictator, however, if the conductor hires a good oboe player, then it's best to let that oboe player use his or her skill rather than tell them how to play the oboe!" It sounds silly, however, leaders who micro-manage those whom they lead only receive a fraction of the performance that is ultimately possible. Let the team perform!

The skill set of planning for success, constructing powerful goals, and delegating with authority are consistent themes where many leaders underperform.

Ballou's unique ability in inspire and motivate event the most difficult of audiences has made him the expert in the field of Transformational Leadership. Transformational Leaders build strong leaders on teams that are motivated, focused and highly effective in setting and implementing powerful goals.

As author of 5 books on Transformational Leadership, Ballou works as executive coach, process facilitator, trainer and motivational speaker teaching leaders in many diverse fields the fine-tune skills employed every day by orchestral conductors.

Podcast Notes

1You Tube generated podcast notes, please excuse any typos.
0:00
hi everyone and welcome to inventors
0:03
Launchpad roadmap to success i am your
0:07
host carmine danisco and today on the
0:10
launchpad we have a gentleman who is a
0:13
transformational leadership strategist
0:15
he's a team builder process strategist
0:18
coach a conflict resolution advisor
0:21
author of several books which is awesome
0:24
and run out of room on this paper he's
0:26
also a keynote speaker he's done so much
0:29
that I was so glad to see him on the
0:31
schedule for the show his name is Hugh
0:33
Beaulieu and I think I have them on the
0:35
line hey Hugh are you over there I'm
0:36
here come on hello how's it go my friend
0:40
thanks for being on a sunny day here in
0:42
Southwest Virginia in the mountains love
0:44
it no yeah how do you like it in the
0:47
mountains over there were you guys
0:47
snowed in at all yep we have our share
0:50
this was a pretty light winter but it's
0:52
so the leaves are coming out and the sun
0:55
shining is going to be 72 today it's
0:57
southwest virginia blacksburg so I I'm
1:00
happy man today wow it's nice air you
1:03
probably get a lot of visitors who like
1:04
to go visit and then they leave that's
1:07
right they tell you how beautiful it is
1:11
you like well stay a little off go see
1:14
the rounds I'm good yeah oh I live in
1:17
the middle of woods it's just it's great
1:19
that's nice and i could see then why you
1:21
have so many books that i was rios going
1:23
through some of the things that you've
1:24
done and you have a vast list of
1:27
educational knowledge building
1:29
informational programs and and i was
1:32
looking at some of the books that you
1:33
have which is which are awesome i was
1:34
wondering where you found the time to to
1:36
get all that done well it's it's a
1:39
byproduct of life and if we want to
1:42
write i started my first book after 40
1:46
years of church music ministry that's so
1:48
like a middle leadership corporate
1:50
position except it's a lot harder
1:52
because you don't have the leverage of a
1:53
paycheck you get all these volunteers so
1:56
i created a lot of my systems in a place
1:59
that was very difficult to lead and in a
2:02
place where there's no paycheck and
2:04
you're in the middle so you're not the
2:06
ultimate authority but i've created a
2:08
whole bunch of leadership systems and
2:10
strategies for culture creation and
2:12
being
2:13
a canoe school conductor I know how to
2:15
create high-performing cultures so I
2:17
just transferred all that into
2:19
non-musical settings so after 40 years I
2:22
decided I would help people build out
2:24
their enterprise so I work with
2:25
entrepreneurs our capacitors I work with
2:28
inventor or Stephen you know people who
2:31
have great ideas and that's ten percent
2:33
of what they need the ninety percent is
2:34
all of the structure and the ability so
2:37
if I'm answering your question about but
2:39
I have a passion for helping people
2:41
achieve their dream my podcast is called
2:44
converting your passion to profit
2:46
orchestrating success very cool very
2:49
cool well somebody who has done as much
2:51
as you do it has to be for passion I
2:54
mean you know people get a job or they
2:56
do things but they don't accomplish as
2:58
much you've accomplished so much so you
3:00
have to be passionate about what you do
3:02
so that's kind of proof positive that
3:04
you are passionate about helping people
3:06
and that's why I was so glad to have you
3:07
on the show our listener base is is
3:11
mostly inventors small business owners
3:13
entrepreneurs and I know that you are
3:16
passionate about helping them and some
3:19
of the many questions or things that
3:21
they do is that a lot of the people who
3:24
listen to show or are very non own
3:26
estate in the wrong way their fear base
3:27
to move forward the fear base to do
3:29
things or to put their products out
3:31
there and i'll owe a lot of the material
3:33
and things that you talk about is just
3:35
giving people the confidence in and the
3:38
processes and systems to do that that's
3:40
some of the things that you have going
3:42
absolutely and the reason i wrote and
3:44
and you know you people say i don't have
3:46
time for this i don't have time for that
3:48
we make time for what's important and if
3:51
your life's worth living and you've got
3:52
a message you should write something
3:53
every single day and if you're right a
3:56
little bit every single day then pretty
3:58
soon you got a series of blog post you
4:00
got a podcast you got a book and i find
4:04
that i can put the same things in
4:05
multiple posts into a book and it's all
4:08
in a concise form that people want to
4:10
digest all together so finding time to
4:13
clarify your thoughts comes to me
4:16
through writing and I'm lucky to have
4:18
good editors been with me a while they
4:20
can fix me you know make it make it look
4:24
good and not have stupid typos and then
4:26
can edit it in my voice so we each have
4:30
inside of us unlock potential for
4:35
something in my job and I don't really I
4:38
used the word you introduce me saying
4:40
transformational leadership strategist
4:43
and I trademarks that term I'm not
4:46
really a coach I'm not really a
4:48
consultant I moved from being a
4:51
consultant to an insult to a result
4:53
completely and now the leadership
4:55
strategist because it's the integration
4:58
of planning and performance like I know
5:01
as a musician if you have a piece of
5:03
paper which is the dots we call music it
5:06
doesn't make any sound we have to make
5:08
something happen and like you are run
5:11
across people with brilliant ideas that
5:14
never see the light of day and and so
5:18
what I did has helped create a sequence
5:19
one two three four this is what you do
5:22
next because we are in fact
5:24
entrepreneurs and we do a lot of stuff
5:26
at the end of the day we're right where
5:28
we started and we've not really made any
5:30
progress because that's not our gift our
5:33
gift is what we're creating our vision
5:36
our product our idea that's our gift and
5:39
we think we have to know at all when
5:41
actually we don't and so problem part of
5:45
what I do I would say a big part of what
5:48
I do is helping people rethink
5:51
leadership because we think we know
5:52
leadership but we really don't and
5:55
leadership to me is making things happen
5:57
yeah no I totally agree and a lot of
6:01
times even even when you're talking
6:03
about an inventor sinks for some reason
6:06
he has to be in business and he has to
6:07
be the boss and he has to read people
6:09
and he has to do all these things and I
6:11
think that kind of slows a banner they
6:12
get nervous about it if they're not that
6:14
type of person yeah yeah they're
6:17
creative person there are people who are
6:19
visionary and they're people who are
6:21
tactical and if you partner those two
6:24
skills now you can be an inventor and I
6:28
find that often inventors are prolific
6:31
they have more than one idea to manifest
6:33
so why should you think you can be this
6:37
no sir and
6:40
tactical the same time it's important to
6:44
let go and it's it's it's a wise leader
6:47
who surrounds themselves with people at
6:50
filling your gaps I interviewed a friend
6:54
of mine Cal Turner on this on my podcast
6:56
series and Cal into his team at dollar
7:00
general I'm sure you've heard of that
7:01
rant and he said ed I'm the I'm the
7:05
president and CEO and I got this job
7:07
because my dad founded the company and I
7:10
got the job because of my jeans not my
7:12
skill you've got the skill we're going
7:15
to go public they raised the bar on
7:18
their performance they filled in his
7:20
gaps they had skills he had the vision
7:22
they went public later I read in some
7:26
news media that he's they sold dollar
7:29
general for 7.3 billion dollars
7:32
everybody one and Cal said to me Hugh
7:35
leadership is about defining your gaps
7:38
in finding really good people to fill
7:41
those gaps and you learn to work
7:43
together there that's one thing that
7:45
that we don't know I'm a musician a lot
7:49
of our thinking happens inside the
7:50
conductor learns how to influence people
7:52
as a leader and it's primarily
7:54
influenced it's not push its pool
7:56
leadership how do we influence people
7:59
inventors work in a vacuum we think of
8:02
stuff it's a creative internal thing the
8:05
other part of creating money from your
8:07
idea is is not part of your skill set
8:10
and it's not supposed to be so I created
8:13
a lot of my programs for entrepreneurs
8:16
inventors included who've got great
8:18
ideas but no idea how to manifest that
8:21
into profit yeah you know and that takes
8:25
a lot of a lot of pressure off of those
8:28
inventors because they think they have
8:30
to do everything and they don't I mean
8:32
having a great team around you is so
8:34
important no one really does anything
8:36
without no one really does anything by
8:38
themselves nothing great by themselves
8:40
no matter what I mean cannot do it all
8:42
by yourself what is the best way for say
8:45
an inventor or even a business owner
8:47
small business owner wants to start a
8:49
business is there like a process of
8:50
trying to find those right partners or
8:52
those right team members
8:54
absolutely absolutely you want to list
8:59
what competencies you are all of this is
9:02
part of defining your solution map or do
9:05
I want to be and how am I going to get
9:07
there so we start with defining the
9:09
future what does this look like now we
9:12
could have a business that produces and
9:14
markets products where we could have a
9:17
business that that creates products and
9:20
prototypes and then sends them out to
9:22
people like Bob Circosta to put on the
9:24
TV shopping or we license it to other
9:27
people to take at the market or there's
9:29
a variety of choices so we still need to
9:32
create an enterprise so we retain the
9:35
intellectual property and we can
9:37
monetize our ideas and so the first step
9:40
is to clearly define the future what do
9:43
you see this could generate a lot of
9:45
money and a lot of people give up too
9:48
much too early they want to sell out and
9:50
get investors and lose control over
9:52
their ideas their intellectual property
9:54
so the first step is to define the
9:59
future come backwards and figure okay to
10:01
get there I need the following
10:03
competencies these these are all pieces
10:06
of your strategic planning your solution
10:09
mapping process so what kind of skills
10:12
do I need around me so we start listing
10:15
those skills and then looking for people
10:18
to fill in those positions skill is one
10:20
what role responsibility with a half
10:22
free I'm creating a culture of
10:25
high-performing collaborating leaders do
10:28
they fit to culture are they going to be
10:30
a pain in my butt the whole time because
10:31
they don't know how to be a team member
10:33
and lastly what are my expectations of
10:35
that person we don't do those four steps
10:37
the competency their role responsibility
10:40
they're fit to the culture do they fit
10:43
with us are they going to be a pain in
10:44
the butt all the time and for what will
10:47
they accomplish and we define those four
10:49
steps now we know they've been a good
10:52
fit in between here we do a background
10:54
check before you wanted to find out that
10:57
they don't have a criminal record or
10:59
something that's going to be really
11:00
disturbing yeah that's important
11:03
especially when you're trying to build
11:04
eight a hyperlink you said I
11:05
high-performance call me this is really
11:07
look
11:07
into the future so it's having things on
11:09
paper planning that out communication
11:11
and even me I'm the bad communicator and
11:14
I don't you might or bad and I work on
11:16
my communication skills because I find
11:17
it's so important to communicate and
11:20
have to make sure everything is so clear
11:23
everybody hears something different it's
11:24
the oddest thing and I'm sure you see it
11:26
so much well when we a conductor has a
11:31
musical score and everything had
11:32
happened this is like our strategy for
11:34
the piece of music everything it happens
11:36
is written now now everything that
11:38
happens in our business should be
11:39
written down and what people say to me
11:41
is no that'll limit my creativity that's
11:43
an excuse that's not a reason excuse you
11:46
don't want to do the work of thinking
11:47
through and getting clarity and wildomar
11:50
I could really pay for your product do
11:53
we can we create a prototype and test
11:55
that there's a whole lot of steps before
11:58
you waste a whole lot of money and a
11:59
whole lot of tough on a creating
12:02
thousands of products that needed one
12:04
little tweak sleeve created thousands of
12:06
worth let back and doing nah the one
12:10
because you learn something so in that
12:12
strategy you spend your upfront dollars
12:15
a little money the low cost is doing the
12:18
plan helps you save big costs later so
12:22
the excuses I don't have time well so
12:24
you got time to waste everybody's time
12:26
waste money and have to start over
12:28
numerous times when you could really do
12:30
it right the first time and everybody's
12:32
in a rush well let's slow down let's
12:35
build a foundation and you can actually
12:37
get to results faster if you don't go
12:41
fast and and so the fallacy is that we
12:45
don't need to create the piece of paper
12:46
piece of paper is a commitment its
12:49
clarity mm-hmm it's a document that
12:51
others know how they can participate
12:55
with you what's their role
12:56
responsibility three targets and really
13:00
it's complicated once in products and
13:02
building a business but we make it a
13:04
whole lot harder than it really is so we
13:10
need to get that clarity then we know
13:11
what competencies then we know what our
13:13
budget ought to be then we know what
13:15
what are the potentials for bringing in
13:17
income it's it's not just one it might
13:19
be most of
13:20
it needs to be multiples as the matter
13:22
of fact now and know your product might
13:26
be offered through a business it might
13:28
be offered through some charities it
13:30
could be offered in numerous places and
13:33
we usually don't think about the
13:35
fullness of our market and where do we
13:38
start there's that there's a target we
13:40
have a single customer we build that and
13:44
build a reputation we what we call a
13:45
wedge into the market then we grow that
13:48
market then you go and you do another
13:50
market but we put in some really good
13:53
business principles and here's what
13:55
people don't realize when you've done
13:58
the planning when I've got my piece of
14:00
the music i can now be creative so
14:03
because I've got the structure now my
14:05
energy goes to performance I can now use
14:09
them my creative and making it happen
14:11
not figuring out what to happen or what
14:14
went wrong because I didn't think
14:16
through it so it really it gets you
14:18
there faster it lets you access your
14:21
full creativity and it takes that stress
14:24
thing it puts into a system so we take
14:29
the stress out of our brain we've been
14:31
it liberating yeah I just it seems like
14:35
exactly what you're saying you know
14:37
people need to plan that out and it
14:39
seems like they're fearful to do they
14:42
want to only do the things they know and
14:43
they're fearful to venture into and put
14:45
those things on paper that they don't
14:46
know but those seem like those are the
14:48
most important pieces the people that
14:50
you don't know are those legitimate
14:53
bricks that will hold the whole
14:54
foundation together the balut n90 rule
14:57
ten percent is where you know that's
14:58
your product and service ninety percent
15:00
is all that part of the iceberg on the
15:03
water that supports the ten percent so
15:05
the ten percent won't work if you don't
15:07
figure out the 90 and you're not
15:08
supposed to know that you're in a dinner
15:10
and then you're creative you're supposed
15:12
to get support so you can be creative
15:15
that's relational leadership is what I I
15:17
champion it's letting go of the things
15:19
that other people can do and mostly they
15:22
can do it better yeah and and I love
15:24
what you're saying because it is so hard
15:27
for an inventor to let go of his baby
15:29
let go of control let go of the decision
15:32
making but there
15:33
holding their process they're holding
15:35
their profit there their forward motion
15:38
or holding everything back by hope by
15:40
holding onto it you got it we're our own
15:44
worst enemy we like it's like we're
15:47
riding a stationary bicycle I see so
15:50
many inventors with absolutely great
15:52
ideas just hit a wall never gets to
15:56
market yeah and and they use the end and
16:00
again I'm an inventor I know that you
16:02
know hundreds of adventures and they use
16:04
the fear tactic or they use I don't know
16:06
that what's I don't know the next step
16:08
they use that I don't know where the
16:09
fear to stop themselves it's in like an
16:11
excuse it's like you are pre-programmed
16:16
to fail yeah that's a good way thats a
16:20
perfect way to say and here there's
16:22
people out there you and I know there's
16:24
people out there has met this technology
16:25
out there there's information there's
16:27
free advice information that you've done
16:29
and you have hundreds of things that
16:31
you've done I know you do talks about it
16:33
and besides that the internet there's so
16:35
much information out there for people to
16:37
be able to move forward it's just
16:38
getting over that fear factor well we
16:41
want to do it and you said earlier we
16:43
cannot do it alone and it's so important
16:47
to build a team around you and people
16:50
want a would you help me and I'll tell
16:52
you later well there needs to be a
16:54
commitment on your part to actually pay
16:56
a coach pea strategist pay somebody to
16:58
help to create that because it's a
17:00
commitment on your part and there's a
17:02
bigger difference in New your
17:03
participation when you have that
17:05
commitment so I started early doing
17:09
three things for people and I didn't do
17:11
them a favor or me because they didn't
17:13
go anywhere and and so the advice I
17:16
would have her people's is go through
17:18
those steps find a competent
17:19
professional that will help you move
17:21
through a sequence so your your idea
17:24
will actually see daylight and actually
17:27
pay you some income for which you create
17:31
it and that's reasonable you provide
17:33
value you saw the problem it generates
17:35
revenue yeah now i agree i'd one hard
17:38
percent so so in getting it getting
17:41
someone outside of your you know it
17:43
again you probably frown upon whether
17:45
it's relatives or neighbors or people
17:47
that
17:47
you know you want to get some of the
17:49
external who's not emotionally attached
17:51
probably it's probably the best person
17:53
to get right yeah sometimes our friends
17:57
and family are naysayers and they want
17:59
to steal your dreams much too ah it's
18:01
not for you you can't do that and I call
18:05
that motivation I say watch me three and
18:09
I have people write their goals it's
18:10
very tangible specific last week I was
18:13
at the Napoleon Hill foundation
18:14
interviewing the executive director and
18:16
I learned a lot of stuff from Napoleon
18:19
Hills writings because he as you know
18:21
interviewed some of the most successful
18:22
people on the planet and found these
18:24
consistent Reds they provided value to
18:27
somebody but they had a very definite
18:29
purpose here's where we're going very
18:31
clear statement of the result the
18:34
provided value to people they they
18:36
actually surrounded themselves with very
18:39
competent people and they had the snow
18:43
lose I'm not going to fail it's a
18:45
positive mental attitude which programs
18:47
your subconscious we it's like the
18:49
little engine that could I think you can
18:51
I think you can I think you can we're
18:52
programming our subconscious which then
18:55
attracts a different kind of person to
18:57
us we do have negative scripts on my
19:00
podcast a few weeks ago any of you
19:02
somebody whom you might know dr. David
19:04
Gruder organizational developments
19:06
middle psychology and and he talked
19:09
about the chateau what do we have inside
19:11
of us that limits our success and we
19:13
have a money shadow that repels the very
19:16
thing that we need to get over the hump
19:18
and we all have shadow it's just
19:20
learning to recognize it and then work
19:23
through it so we actually create the
19:26
desired results so in effect oftentimes
19:28
we are our own worst enemy know that
19:32
it's awesome again and that's why I was
19:34
so excited to have you on the show
19:35
because the way that you're expressing
19:37
it in the way that you're explaining it
19:39
I want inventors to go wow I I think
19:42
that could be me you know I make things
19:45
i'm a product developer i'm a
19:46
manufacturer so for me to get into it
19:48
deeply like that it just wouldn't help
19:50
but coming from someone who is
19:51
knowledgeable experienced like yourself
19:53
I want inventors I want entrepreneurs to
19:55
realize that these things happen it is
19:58
nothing wrong with having an issue or
20:00
having a
20:01
of Fear Factor song but you can overcome
20:03
it and that's the thing don't let it
20:04
stop you and that's why I was so happy
20:06
to have you on the show so you could
20:08
explain it right away well we want to
20:11
get out of any emotional decision making
20:13
we when we make emotional decisions it
20:16
puts us in a bad place we want to stay
20:19
in fact based decision making we are
20:22
thinking people and Napoleon Hill
20:24
discovery we could not hold in our minds
20:27
a positive and negative thought
20:29
simultaneously so people who were
20:32
successful replace the negative with the
20:34
positive they had a very clear
20:36
definition of the future and and people
20:40
are fearful we're all fearful I I do
20:42
keynotes you refer to that I haven't
20:44
gotten up once that I wouldn't you know
20:46
had some anxiety about will they like me
20:49
and I just had this little little thing
20:52
I said okay you you don't care if I like
20:54
you there's already people who don't
20:56
like you so what's a few more so you
20:59
know I just go for it it liberate one
21:02
time its CEO space where you and I met I
21:04
had to fuck likes I had to follow les
21:06
brown that's like must having to set
21:09
yourself on fire like oh come on and so
21:12
I was dressing and I've done my keynote
21:14
many times and tails is this is what a
21:16
conductor knows about leadership and I
21:17
just looked in the mirror and I accept
21:20
what am I going to do he had these
21:21
people going wild now look in the mirror
21:23
and I said you're going to go out there
21:25
and you're gonna be Hugh Ballou and I
21:28
was the best one I ever did I just was
21:31
me and part of we think we need to be
21:34
something different than how could I
21:35
created us we are who we are and the
21:38
transformational leadership always
21:40
models authenticity and your model of
21:43
what you want to see and learning to
21:46
manage anxiety so we remain calm and we
21:49
approach our business in a very systemic
21:51
way here's the steps and to find
21:54
somebody that can guide you through I've
21:56
spoken at CEO space 53 times in a row
22:00
well over the past 11 years and I've
22:04
seen lots of inventors like I said just
22:06
hit the wall because they really didn't
22:09
reach out and they say Oh leadership I
22:11
can review the book well we don't use
22:14
that word anymore
22:14
in figuring out the sequence and the
22:17
systems for getting things done that's
22:19
leadership you get it done you know how
22:21
it gets done and then you learn the
22:23
power of influence you attract the right
22:25
people to you and you know how many it's
22:28
a whole lot simpler just to start it out
22:30
right and build a system and it is to
22:32
hunt and peck you wouldn't dream of
22:34
going out the airport and written a
22:37
plane at you never took lessons to know
22:39
how to lie but you're going to start
22:43
this business and waste your money on
22:45
other people's money it doesn't hurt as
22:47
much but it does hurt Oh inherit is no
22:50
doubt about it and you're exactly right
22:51
I see and there's nothing wrong with
22:52
putting a sequence together putting a
22:53
plan together putting the things
22:55
together taking the emotion out and
22:58
saying this is the business have any
22:59
right people together I don't see any
23:01
problem with that and there's nothing
23:02
wrong with doing and I think people
23:04
think they're less of a person or less
23:05
of a leader if they have a team or they
23:07
have somebody consulting with them or a
23:09
coach I can't believe it bingo bingo get
23:14
rid of the ego bingo and that's a good
23:17
leadership position is to find people
23:20
who are competent you do not need all
23:22
the right answers as a matter of fact
23:24
good leaders don't have all the right
23:26
answers good leaders have good question
23:30
true true they have good people around
23:33
them to be able to answer this question
23:35
today it has seems so logical as the
23:39
problem with common sense is that it's
23:41
not very common mmm good stuff I mean
23:44
you and I make it sound easy we live it
23:46
you know and and I make I make issues I
23:48
made mistakes I'm sure as you do we make
23:50
it sound easy but if you're trying and
23:52
even if you're eighty percent there are
23:53
ninety percent there it's a lot better
23:55
than not trying you make mistakes oh my
23:58
sir dissipated I better get off here
0:01
okay we I don't make mistakes I call
0:04
those learning opportunity really I
0:06
don't even like the word mistake you're
0:08
exactly right I did a blog post called
0:11
mas te AK and did a play on that you
0:16
know it's not like it's a learning
0:18
opportunity if you apply it the people
0:21
who succeed get up one more time than
0:24
the people who don't I I totally agree
0:27
one
0:28
% and and we see it you see it I mean
0:31
being at CEO space being at other
0:32
networking functions you've seen so much
0:35
probably and you could sometimes tell
0:37
the person who's on their way and the
0:39
person that needs help break within
0:40
talking to him within probably five or
0:42
ten minutes and then there's the people
0:47
that just get all this and put them
0:58
nothing with it mmm Betty too I just got
1:03
a thing on my computer screen says my
1:05
connection was unstable like that I
1:07
didn't say I was unstable yeah well I'm
1:11
an entrepreneur yeah we're all unstable
1:13
that's right that's why we're doing this
1:16
people ask me all the time to all of you
1:19
entrepreneurs suffer from insanity I say
1:22
heck no we enjoy it yeah if you're you
1:26
use the word on spray it's one of those
1:27
nice words are saying insanity there is
1:31
no doubt about it and you know I've been
1:34
doing this a long time and yeah there's
1:37
not too much saying about starting a
1:39
business or being an entrepreneur yeah
1:43
we have you may have met every lyric to
1:46
and he says entrepreneurs move so fast
25:49:00
they could thread a sewing machine while
25:51:00
it's running and so we want to get it
25:55:00
done and I get it done down the urgency
25:57:00
really works against us and I said
26:00:00
before it's already difficult why do you
26:02:00
want to make it harder and we skip some
26:05:00
of the steps so it takes longer and cost
26:07:00
more money so finding a mentor that
26:11:00
helps you build whether you're going to
26:13:00
market it or not pretty going to top it
26:15:00
out to other people you still need to
26:17:00
build an enterprise to receive the money
26:19:00
you want to set up a corporation as a
26:22:00
pass-through there's there's there's tax
26:25:00
benefits to that there's liability
26:27:00
protection there's lots of good reasons
26:28:00
to set up a small corporation and a sub
26:31:00
S corporation is fine you can be the
26:33:00
only officer and it's a pass-through
26:35:00
like an LLC even to pass-through entity
26:38:00
so the entity itself does not pay income
26:41:00
tax you pay income tax all you draw out
26:43:00
and so there's lots of things that we
26:46:00
don't know and we're not supposed to
26:48:00
know so we want to get rid of the stress
26:51:00
part of this and partner with somebody
26:54:00
who's actually made some real mistakes
26:56:00
and does what not to do yeah and those
26:59:00
missteps I mean it you'd rather have
27:01:00
somebody who has made several you know
27:02:00
and they say okay you know you're just
27:05:00
going to move that much quicker when you
27:06:00
have those people on your team because
27:07:00
they don't know what to do when you have
27:08:00
to have trust obviously you have to
27:10:00
trust that those people are in
27:11:00
for the right reasons and they are going
27:13:00
to make the right decisions well and you
27:15:00
want to do your due diligence those four
27:17:00
students but do you want to ask for
27:18:00
references in that what is that I have
27:22:00
met people who hire someone to do a
27:23:00
strategic plan with no idea if that
27:28:00
everybody does the strategy is a little
27:29:00
different so you want to see if that
27:31:00
strategy matches what you want what you
27:33:00
need what does it look like and have you
27:35:00
talked to people when they got fatter G
27:40:00
could they then implement it I do this
27:42:00
integrative process it's not just
27:43:00
writing a piece of paper it is it's
27:46:00
moving it into the intimate
27:48:00
implementation piece that's where 90% of
27:50:00
the plant sale is making it happen oh i
27:53:00
think i just saw one its own one
27:56:00
contiguous piece for me yeah so not
27:58:00
though not only is it a strategy but
28:00:00
taking that right strategy getting the
28:02:00
right person to fit it into what you're
28:04:00
doing is just as important because you
28:06:00
know you could say okay this is our
28:07:00
strategy but it's not the right strategy
28:09:00
for that type of business yeah yeah kind
28:14:00
of a different plan for for charities
28:16:00
and churches than I do for entrepreneurs
28:18:00
a different one for you know larger
28:21:00
corporations that are multinational so I
28:23:00
I work with I still work with thought
28:25:00
leaders we got ideas we want to make
28:27:00
them happen and it's really not any
28:30:00
different in a multinational corporation
28:32:00
you got more people and the impact to
28:34:00
your decisions has more financial impact
28:37:00
so it you know the work is very careful
28:40:00
because we have more impact but I work
28:41:00
with startups who have napkins and right
28:44:00
there's where you start working on
28:46:00
yourself and you work on your plan you
28:48:00
implementing and you haven't done those
28:50:00
two you're cutting your potential for
28:53:00
success way back yeah yeah and just to
28:56:00
step back a little bit a lot of the
28:58:00
inventors or entrepreneurs that I deal
29:00:00
with here at inventors launch pad and
29:01:00
you might too they're looking for either
29:03:00
either funds or investment opportunities
29:07:00
so so having that strategic plan having
29:10:00
that paperwork everything in the right
29:11:00
order it's probably so important when
29:13:00
you're looking for funding it's crucial
29:16:00
I you get the clarity going through that
29:19:00
and and we want to tell people
29:21:00
everything about it and that really it
29:25:00
works again
29:25:00
as well we need to have the essential
29:28:00
message why do people need this and
29:31:00
they're going to look at your team's you
29:32:00
want to have a will
29:35:00
look at the people on your team investor
29:37:00
looks at your potential to implement so
29:40:00
if you're the inventor type the creative
29:42:00
type they're already going to score you
29:44:00
down because you're the creative you're
29:46:00
not the tank column so having people on
29:48:00
your team that are tactical and have had
29:50:00
experiences and then having a strategy
29:52:00
to say here's here's the phases phase
29:56:00
one is this phase two is this phase
29:57:00
three is this and here is our due
30:01:00
diligence we've actually done a market
30:02:00
test people want it and they would pay
30:05:00
for it and right now it's a concept and
30:09:00
then we don't give them a full-blown
30:11:00
business plan especially if we're
30:12:00
nothing but an idea you want to give
30:14:00
them a limb page overview have a light
30:16:00
presentation deck they're buying the
30:18:00
concept you can do five years of
30:21:00
financial projections and they know it's
30:23:00
all made up so if somebody wants to sell
30:26:00
it for Giants are looking for a place to
30:27:00
push punch holes in it in others
30:30:00
potential you've done some research
30:32:00
because that's what we need to do for
30:34:00
the strategy so your invention is
30:35:00
solving a problem or giving people a
30:38:00
specific value and you get paid because
30:41:00
you bring value to people and solve
30:43:00
problems and and so we want to know why
30:46:00
it's important a lot of people need it
30:48:00
what does it look like what's the impact
30:50:00
of lifts in their lives and what's your
30:53:00
potential market and we've done some
30:56:00
research on that and then you've put
30:57:00
these people around you and we really
30:59:00
don't need to pay them before we get
31:01:00
money we need to have people say yes I
31:04:00
want to be part of your team and they're
31:05:00
going to give you some I'm front
31:06:00
thinking but he'll they're going to have
31:09:00
a paid place on your team and they're
31:10:00
strategically and validating your idea
31:13:00
and validating the fact that they're
31:15:00
going to support it and that the team
31:18:00
the end result the clarity of the need
31:21:00
for the product and have you tested the
31:23:00
viability of the idea and then there's a
31:26:00
lean lunch you don't make 10,000 of
31:28:00
these until you've done a little lunch
31:30:00
and people actually say okay I wish this
31:32:00
knob over here yeah and easier for my
31:35:00
little hands if you did this so you can
31:37:00
make those little tweaks I don't know
31:39:00
how many products get revised at you you
31:42:00
help people with but it bitch it's a
31:44:00
large stumper
31:46:00
confident it's a confidence a living
31:47:00
thing you're exactly right and you know
31:49:00
that about it but what it seems like you
31:51:00
could be making a widget and there's a
31:53:00
market for a widget you just got to find
31:54:00
it but the team the core is so important
31:57:00
that it seems like the investors or
31:59:00
fundings that's who they're really
32:01:00
looking at a good team can probably make
32:03:00
almost a mediocre product work and if
32:07:00
you don't have a strategy the strategy
32:08:00
is going to fine your risk and how
32:10:00
you're going to mitigate those risks and
32:12:00
the investor wants to know can you
32:14:00
really make it happen and what are the
32:16:00
risks and it's our duty to tell them
32:18:00
here's the risk mr. investor you might
32:20:00
lose your money but here's what we've
32:22:00
done to lower the risk it's not your
32:25:00
night preneur we are high risk period no
32:29:00
matter what you think we're high risk
32:30:00
look at the statistics ninety percent of
32:32:00
a sale yeah um you're in a high-risk
32:35:00
business I don't care what you think
32:36:00
I've said before you nobody will need it
32:38:00
well we need to understand how to tell
32:41:00
them why they need it Bob Circosta such
32:44:00
a such a gifted presenter though is get
32:46:00
what's so good about that and it's those
32:49:00
fundamental things that we define when
32:51:00
we do your strategy and carmine it's
32:54:00
it's really clarity it's really clarity
32:58:00
we go through it and i've had people
33:01:00
actually take a little different slant
33:03:00
okay this is my primary market this is
33:05:00
my primary market and wow I'm glad I
33:08:00
thought of that because that's an easy
33:09:00
market that I can access maybe you know
33:12:00
people that have access to that market
33:14:00
and you need to spend marketing money
33:16:00
you can just pay an affiliate fee they
33:18:00
can market it for you mmm they'll have
33:21:00
the business you still on the product
33:22:00
they can sell it they make money you
33:24:00
make money everybody wins yeah yeah no
33:27:00
no that it's again it's all part of that
33:30:00
plan it's all part of that strategy I
33:31:00
mean a lot of people come to us they
33:32:00
tell us who they believe their market is
33:34:00
or you know the whole world is the
33:36:00
market which is totally wrong but they
33:38:00
believe they know who the market is and
33:40:00
what we find through testing is they're
33:43:00
totally off which is okay there's
33:44:00
nothing wrong with an inventor being
33:46:00
wrong I'm glad that they came to us and
33:48:00
said this is what I think but when we're
33:49:00
able to stop them from wasting all the
33:51:00
time and we went to the right market and
33:53:00
a product is successful so you're
33:55:00
exactly right it's okay to be wrong but
33:57:00
don't throw all your eggs in one basket
33:58:00
thinking you know
33:59:00
it's good advice our job is to ask good
34:06:00
questions and listen carefully to the
34:07:00
answers we never give up our ability to
34:10:00
make the finalisation but we've got good
34:12:00
people around us leadership skill
34:14:00
listening so underutilized leadership
34:17:00
don't want to hire you don't want to
34:21:00
hire the best leaders in the world and
34:22:00
then help us because they won't be
34:24:00
around for too long because they're not
34:25:00
less you said they're not really doing
34:27:00
it for the money no no what we do need
34:30:00
to pay the bills of course of course and
34:32:00
that's the good part but a good leader
34:34:00
somebody that's passionate about a
34:36:00
product or a theory or how that products
34:39:00
going to be used a lot of times some of
34:41:00
those team members are going to do it
34:42:00
for the theory or for the reasons yeah
34:44:00
and you spoke earlier about my writing I
34:47:00
do writing in podcasts and I have online
34:49:00
programs and I really created them to
34:51:00
address all of these situations and I
34:54:00
even find people who've got an MBA from
34:56:00
Harvard who don't know what to do next
34:57:00
because it wasn't real world experience
34:59:00
that they learn boys in words so I've
35:02:00
got the leadership knowledge and the
35:04:00
formal training however I've got the
35:06:00
here's what you do in real life one two
35:07:00
three four and there's there's there's
35:10:00
nuances along the way there's not one
35:12:00
plan that fits everybody but there
35:15:00
certainly a logical sequence to get to
35:17:00
market and you want everything you do to
35:19:00
lead toward creating revenue that's the
35:22:00
gas that drives the car you're building
35:24:00
we got to put gas in this car no doubt
35:27:00
and it's the proof and the things that's
35:29:00
going to keep you going to build your
35:30:00
business you have to build revenue
35:32:00
there's no doubt about there's no excuse
35:34:00
about it it has to be revenue building I
35:37:00
agree so you I can't believe it but our
35:42:00
time is slowly coming to an end which I
35:44:00
can't believe this time has gone by this
35:46:00
fast I do want you to mention all the
35:50:00
knowledge information your books and
35:51:00
things where those can be found because
35:53:00
I truly believe that they're helpful to
35:55:00
some of the people and not even so much
35:57:00
people almost all our listeners will be
35:59:00
able to get something from the things
36:00:00
that you have written spoke about or
36:02:00
even some of your videos and then also
36:04:00
how people can might be get in touch
36:06:00
with you or contact with you
36:08:00
well I have a for free SQ of the podcast
36:12:00
Huebel ooh hu gah ba ll oh you
36:15:00
podcast.com you Baloo podcast calm and
36:19:00
you could go there you see all the
36:20:00
episodes and it's all of these placing
36:22:00
concepts in a whole series and I have
36:25:00
people brilliant people on there like
36:26:00
carmine which you know oh no yeah but
36:29:00
you will be um I have people that have
36:31:00
different pieces of advice and there's
36:34:00
some fundamental principles about these
36:36:00
things that I go a little more depth to
36:38:00
and if you want to learn you can go to
36:41:00
the URL a leader unbound leader unbound
36:47:00
we're bound up with our own ignorance
36:49:00
with our own lack of expertise so leader
36:53:00
unbound if you're in a business is calm
36:55:00
if you're a charity torg leadership
36:58:00
unbound and there you have my anti
37:01:00
webinar I give you a lots of good stuff
37:03:00
and I don't talk about me I'm kind of
37:05:00
webinars or people tell you how great
37:06:00
they are and then by my saying you'll be
37:08:00
great too and then there's for a little
37:09:00
content this is content-based so it's on
37:11:00
the page leader unbound it's unlocking
37:14:00
your inner potential that's a course but
37:18:00
it's a six-month pattern you can be
37:20:00
making capital presentations in four
37:22:00
weeks your business your fairy you get
37:25:00
enough clarity in four lessons and every
37:27:00
if you sign up pretty soon you can get a
37:30:00
live Q&A every two weeks you get me
37:33:00
along with this self study Wow and if
37:36:00
you can't pay the anglers payments it's
37:38:00
really i created this out of these ten
37:41:00
years of seeing people hit the wall and
37:42:00
I'm tired of it so here's all the things
37:45:00
you need in a stepwise pattern and it
37:48:00
will actually say maybe a whole lot of
37:50:00
money than you it's a very inexpensive
37:52:00
program it saved a whole lotta money so
37:54:00
Cuba Lou podcast calm you can get all
37:56:00
the free podcast stuff and then that's
37:59:00
my blog on that blog you'll find other
38:01:00
things other articles free other free
38:03:00
resources and then leader unbound is
38:06:00
paid course but it's spot on what we're
38:08:00
talking about today it's your own valcom
38:11:00
is how you build your business yeah we
38:13:00
found org is how you build your charity
38:15:00
yeah and that's kind of one of the
38:17:00
reasons I want to make sure that you
38:18:00
mentioned that because it is super
38:20:00
important how
38:21:00
information is kind of like like your
38:22:00
course is kind of like having a coach
38:24:00
for these sort of some of these
38:25:00
entrepreneurs to get going in and then
38:27:00
they won't make any missteps I don't
38:29:00
want to say mistakes missteps because
38:32:00
they'll have that information it's so
38:33:00
important to do that so I think it's
38:35:00
great all of the things that you just
38:37:00
mentioned of course with his podcast and
38:40:00
I invite everyone to get out to that
38:41:00
podcast if you do with the huge podcast
38:43:00
please leave him a review and rate his
38:46:00
podcast you could use it on itunes we
38:48:00
all can and all of this information will
38:51:00
be on our show notes on inventors
38:53:00
launchpad calm also and it's been great
38:57:00
to you having you on the show I
38:58:00
definitely want to be able to to invite
39:03:00
you back on as we progress because the
39:06:00
information we ran out of time so fast I
39:08:00
had so many other questions and so many
39:09:00
things written down the information was
39:12:00
vital to anyone who's starting a
39:14:00
business or an inventor i think it was
39:16:00
great and I appreciate you coming on the
39:17:00
show today well I'm happy and on my site
39:21:00
you can find a link to be on my calendar
39:23:00
if you want to talk to me in my email
39:24:00
you can find that on the site so I'm
39:28:00
happy to help people think through it
39:31:00
the next but we spend too much money on
39:33:00
pie-in-the-sky things when we really
39:35:00
need to spend a little money and get
39:38:00
clarity on where we need to be going so
39:40:00
my tip for people is spent and more free
39:44:00
time I working on yourself and your plan
39:50:00
but from spend less money and you'll go
39:53:00
much further no doubt about it great
39:55:00
great advice and thank you very much for
39:57:00
being on the show you take care and we
39:59:00
all will talk soon thank you karma

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