hqdefault-5
Launch My Idea; Vince Speaks About Product Development And Launching His Idea
June 18, 2018
One Minute Economics
Economics for Inventors
August 8, 2018


Watch the podcast here!
 

Podcast Notes

1YouTube generated podcast notes, please excuse any typos.
hi everyone and welcome to the ILP
0:04
Network I am calm and disco your host
0:06
for today's show we have our basically
0:10
our flagship show the inventors launch
0:12
pad with me I have a gentleman who is
0:14
well known throughout the inventor
0:16
industry he's been traveling the world
0:18
he traveled all around the country but
0:20
he also sometimes you know travels
0:22
outside the country talking about
0:23
inventions the processes the waste do
0:26
patents basically trying to help as many
0:28
events as possible his name is Warren
0:30
Tuttle I ran into him at the National
0:32
Hardware show the other day and he was
0:33
gracious not to be on the show hey
0:35
Warren you over there
0:36
hey come on how are you could be here
0:38
thank you doing good man I see you're up
0:41
in your New York office is that correct
0:43
yeah I'm actually in Connecticut I'm
0:45
about 40 40 miles outside of Midtown and
0:47
I I don't know if your your visitors can
0:51
conceit but I'm in a greenhouse I it's
0:53
in its I converted a greenhouse into my
0:55
office here so it's my little world
0:57
headquarters a beautiful day here and
1:00
we're growing from some parsley and
1:03
tomatoes so it's all good it's all good
1:05
that's probably a great place to sit and
1:07
work and relax because the invention
1:09
industry is insane I know you're always
1:11
running it's probably nice to be able to
1:13
go out there and and relax and do some
1:15
work it's awesome it's very comforting
1:17
as I may have mentioned in in Vegas that
1:21
was the tail end of 22 out of 30 days
1:24
for 22 days at the last month I was on
1:27
the road I was at this Chicago house for
1:29
a show I was in Washington DC for we did
1:33
an inventor club president leadership
1:35
event down there at the PTO and on
1:37
Capitol Hill back out to about to San
1:41
Diego for the MTC response expo which is
1:44
a DR TV show back to vegas for the
1:48
hardware show and then i didn't have
1:50
enough to do so when I left Vegas I flew
1:52
back to San Diego and spoke to the
1:54
inventor Club in San Diego was that last
1:56
night before finals so yes it's it's
1:58
nice to get grounded and come back for a
2:01
week or two and relax well I got to tell
2:05
you about what I saw is funny when I saw
2:07
that you spoke at the San Diego
2:10
inventors cause I said how the heck did
2:12
he get over there I said I just
2:13
I'm in Vegas I mean you must have wood
2:15
justice that jumped on a plane and
2:16
headed over it I did so the schedule was
2:19
I had a three o'clock flight the show
2:21
ended at 1:00 I was on a pitch panel and
2:24
literally when the last person what I
2:27
went like Oh Jay Simpson you know I
2:30
shouldn't say for the you know remember
2:32
the old remember we're old right the
2:37
Hertz commercial out to the taxi line
2:39
off to the airport flew in literally
2:41
landed and headed right over to the
2:43
event so and that's how my friend Adrian
2:45
pocus runs that Club and obviously
2:47
there's wonderful inventor clubs all
2:49
around the country and that's one of the
2:51
better ones and I get a chance to get
2:53
out not only do things like your podcast
2:56
to reach out to people but sometimes the
2:59
actual live concert is always fun and it
3:01
was a great event because they had a
3:04
couple of nice younger folks I should
3:07
say younger they're in they're in their
3:08
early late 30s early 40s it's yearning
3:11
and Carina who had a we're starting to
3:13
get around the country talking about a
3:14
product that they launched and helps set
3:18
pictures and level things and they they
3:21
spoke first and and and they were
3:24
speaking about their experience of
3:26
getting the market and it was so so
3:28
moving to me that I decided to check my
3:30
whole presentation and just sit up there
3:33
and tell them talk about what I what I
3:34
thought it was inspiring and I I realize
3:37
that that's what people really really
3:38
didn't today want to hear is you know
3:40
what's your story how did you get there
3:42
how did you how did you serve out the
3:44
odds and and so forth so and it's so
3:47
much easier speaking from first person
3:49
singular so I appreciate your efforts to
3:52
bring that out and everybody and when
3:54
you do these these podcasts and stuff
3:56
but I think that's at the end of the day
3:57
that's the fun way to go I would agree
3:59
with you I mean and the good part is you
4:01
have that experience so you kind of know
4:03
I mean you're really good with the
4:04
audience I saw you at the hardware show
4:05
speaking to everyone and and yeah you
4:07
get that out of people because they see
4:08
that you've been through this yourself
4:10
you're not just some guy up there
4:11
talking you know you you do this every
4:14
day yeah yeah and it's the fun part of
4:17
it and I can really relate to all the
4:21
folks who are going through this and it
4:24
makes it a little bit more
4:27
and sensitive sometimes you know
4:31
sometimes I have to be careful not to
4:32
get over-involved
4:33
because you know a lot of things don't
4:36
work out but I think without the without
4:39
the sensitivity it's really hard to get
4:42
into a product enough to really to
4:44
really you know decide whether it's
4:48
going to work or not or you know you
4:50
have to sort of empathize and feel it
4:52
sometimes you know it's a lot of these
4:53
product launches are very organic and
4:55
and when sometimes you get big companies
4:58
and they're just flying through
4:59
thousands of submissions it it becomes
5:02
very impersonal and and I'm not sure the
5:06
end of the day it takes a little bit of
5:07
extra love you know to really to really
5:09
sometimes see the potential of a product
5:12
so that's what at the end of the day
5:13
what it's all about and when I try to
5:15
accomplish that's sort of my unique
5:16
approach you know from the several open
5:22
innovation programs that I run that to
5:23
bring a personal touch with it so it's
5:25
not a corporate mentality it's more
5:27
personal and then try to translate
5:29
between innovator and large company and
5:31
obviously it's what I give back on my
5:33
nonprofit side to ia is a lot of a lot
5:36
of give back because at the end of the
5:37
day this industry has been very very
5:39
good to me I've had my bad days trust me
5:43
I've had my losers but overall it's been
5:46
it's been a thrill and I'd love to get
5:48
back yeah well and and again I I I thank
5:52
you for all the time spent you do and I
5:53
just want all our listeners to know you
5:55
give a lot of time I mean anybody that's
5:57
following you if you're not following
5:58
warrant follow Warren on social media on
6:01
Twitter whatever and you'll see I mean
6:02
Warren you're all over the place you
6:04
were just up in Washington how did that
6:05
meeting go real quick I want to get into
6:08
some of the other things you're doing
6:09
but but how did the EO meeting
6:10
Washington I was very interested in that
6:12
sure so that was a non-profit mission so
6:15
you know I'm involved with United
6:17
inventors Association and we're a
6:18
national nonprofit and Rita joined by
6:22
the way oh good thank you yeah awesome
6:24
it's it's for those who want to check
6:27
out our website it's uia usa.org and we
6:32
can come back to talk about the hardware
6:33
show but we put we put on inventor
6:35
pavilions at trade shows is one of the
6:37
big things that we do we come back and
6:40
talk about the
6:40
or shows now the largest and manner show
6:42
in the country which is cool but getting
6:44
back to the Washington event that you
6:46
asked about that came out of a
6:48
discussion last year and sort of a dream
6:52
of Mines a couple of years ago I got
6:54
together a dozen inventor club
6:56
presidents from around the country there
6:58
about 100 really solid inventor clubs
7:00
around the country and I got about a
7:02
dozen them to fly out to San Diego for a
7:04
day-long conference and it was very
7:08
beneficial but I always regretted that
7:09
we didn't get more people involved so
7:11
this year I got involved with three
7:13
different organizations that also help
7:16
inventors one is u.s. inventor they do a
7:19
lot of lobbying shall I say on Capitol
7:22
Hill going around the Capitol Hill
7:24
offices second is a mentoring project
7:25
which is a Washington dc-based
7:28
group that does men our education and
7:32
efforts on Capitol Hill and then a new
7:35
organization called inventor groups of
7:38
America IGA and then in the USA and so
7:41
we got the leadership together of these
7:45
groups and we basically put together a
7:49
two-day program and the UI is particular
7:55
Avenue there was the USPTO where we uia
7:59
was originally born out of the USPTO so
8:01
we have very deep roots and connections
8:02
there
8:03
so we put together put together a
8:05
day-long conference there or where we
8:07
educated people we had the actual
8:08
director of the of the USPTO the new
8:12
director Yong ku came down to speak to
8:14
us to Hirschfeld as director of patents
8:17
we had a tour of the building and so
8:18
forth and then the next day we all about
8:20
30 of us all went up to Capitol Hill to
8:22
hit on about 30 different and
8:24
congressional Senate and Congress off to
8:27
congressional offices up there sort of
8:29
keep in front of them the inventor
8:31
perspective on innovation and on patents
8:34
you know there's been some big companies
8:36
that have done their best to sort of
8:38
dilute the value of patents and we feel
8:41
it's our obligation do to educate people
8:43
and stay in front so the Washington vet
8:45
was a was a was a big success and was
8:49
really excited to be a part of it yeah
8:51
it was awesome I mean I was excited just
8:53
watching you get
8:54
feedback and again all of you listeners
8:56
please join you I yeah you can see
8:58
Warren is doing a lot for us inventors
9:00
out there please back them up join you a
9:02
a it's free there's no reason not to
9:04
join and so let's talk a little bit
9:06
about the hardware show when I was there
9:08
I thought it was awesome and I got to
9:10
tell you man
9:10
you did a great job I know Home Depot
9:13
was one of the sponsors but man you guys
9:15
get DUI a it was awesome there well
9:18
thanks and thanks for coming coming out
9:19
so you know your years ago there were a
9:24
number of national inventors shows and
9:28
they included a little one called Yankee
9:30
Expo which was in Waterbury Connecticut
9:33
they included impacts which owned by and
9:37
invent helped down in Pittsburgh and
9:39
then they it also included the Minnesota
9:42
inventors Congress which was held in
9:44
Redwood Falls and I'm actually moved in
9:45
to Minneapolis so over the years you
9:47
know I'm in a number of these shows and
9:49
I'm a real student of everybody's model
9:51
you know I'm always no matter who it is
9:54
I got to analyze it you know they're
9:56
doing so I these shows always I always
10:00
loved the enthusiasm well there but I
10:02
didn't think they were very well
10:03
attended because how many companies will
10:06
come in to you sort of a national show
10:08
in the middle of nowhere you know you're
10:10
doing to do an event and so we we got
10:14
involved with the UI a years ago first
10:16
with the hardware show and then the
10:17
housewares show and then the PGA golf
10:20
show and the response I suppose say
10:21
let's take these inventor pavilions and
10:24
boosts rather than having sort of some
10:27
sort of central location that
10:29
everybody's flying let's take it to the
10:30
industry trade shows and that's where
10:32
the hardware show event was born and
10:34
that's by far been our most successful
10:35
event started off with about 20 booths
10:38
about ten years ago
10:40
and it was just a little area in a hall
10:43
you know ups and downs over the years
10:48
you know grew it out and it was a
10:49
combined effort between the United MNS
10:51
Association and Reed Expo Reed Expo
10:55
being the folks that actually run the
10:56
hardware show they're based in Norwalk
10:58
Connecticut involved places they're
11:00
about five miles from my my headquarters
11:02
here so in they put a lot of effort into
11:07
it's an unusual really association in
11:11
partnership with them and we've grown it
11:15
now to this year we had 165 booths Wow
11:19
now have a whole hall as you saw yeah Oh
11:21
sort of wing of the building and know
11:24
that we're by far the most exciting area
11:27
in the show I mean it looks like
11:28
Calcutta at rush hour better control and
11:32
you have so as far as the boosts go it
11:35
allows inventors to actually come to the
11:39
trade show and be right there and all of
11:41
the companies that are showing there are
11:43
all sending representatives through the
11:45
inventor area the amount of spotlight
11:47
and there are a lot of deals licensing
11:50
deals being you know started there and
11:52
so forth and it's a place to show
11:54
people's wares but then what we do is
11:56
you saw we we also combine and we have a
11:58
stage and we have you know during the
12:02
entire three days of the show either
12:04
educational speakers coming in to speak
12:07
like we had Rory more Jean and I'm dad
12:09
were on your show he started company
12:11
called command partners and I think
12:13
that's within ventus now or they're the
12:14
largest start of Kickstarter and
12:16
IndieGoGo campaigns I mean what a great
12:19
person to have talked about you know how
12:21
to get your Kickstarter campaign he's
12:23
probably the most knowledgeable person
12:24
in the country we had people like
12:27
Michael Miller who runs the open
12:29
innovation room for coming called Dan CO
12:31
and nch was big we had Scott Hine
12:34
Scott's on our board he's he's the
12:37
number one on-air personality on QVC you
12:41
know and so we had that and then we had
12:42
pitch panels and we had we had make 48
12:45
do a pitch panel we had a UI a sort of
12:48
meet the experts panel and then our coup
12:50
de gras was the Home Depot yeah which I
12:53
started working on last fall and I was
12:55
fortunate enough to meet some of the
12:56
senior management Home Depot and so I
12:58
was able to get asked them to come out
13:01
and do this event and Ted Decker and his
13:03
crew or really they run the company and
13:06
and at least the merchandise in the
13:08
store started they were wonderfully they
13:11
they were on for four hours and they
13:13
looked at 30 products and it was it was
13:16
just absolutely a thrill to be involved
13:19
with them as being the biggest retailer
13:21
in the harvest
13:21
Basin and in our area and it all came
13:24
together and it just was it was dying it
13:26
was it was dynamic and and it's it's
13:28
just inspiring to us to to do even
13:31
bigger as they were leaving one of the
13:34
people said we should do this again next
13:36
year let's do it bigger better so you
13:37
know we you know it's gonna keep growing
13:39
and we're very excited about that well
13:42
yeah and I congratulate you was awesome
13:44
I had been to several Hardware shows and
13:46
and that was by far not only and I loved
13:49
how you said it it was exciting and
13:51
dynamic I had walked through some of the
13:53
other who's on the other side you know
13:55
the big boots and and it's just like
13:57
you're just walking around and then when
13:59
you walk down the hall into the
14:00
inventors space you feel the excitement
14:03
I mean you hear the people everybody and
14:05
you start seeing the product and it is
14:07
just a great feeling to know that these
14:09
inventors are there and these are real
14:11
products it's it's awesome this year you
14:13
know it takes its you know sometimes
14:16
takes a few years for change we we added
14:19
the stage about three or four years ago
14:21
and before that it was it was not quite
14:24
as exciting an area it's got more
14:26
exciting but then our stage was if you
14:29
remember the room it was like at nine
14:30
o'clock so so the speakers and so forth
14:33
only the the people in the front one
14:36
aisle got blasted nobody else could hear
14:38
it so so after several years of request
14:42
we got them to move the stage around the
14:44
twelve not so now not only did you have
14:46
all the all the people wandering through
14:48
but you had the loudspeakers and you
14:50
know the festive feeling for all the
14:52
events that were going on so so between
14:54
sight and sound and and and all of it it
14:56
had all the elements and we're already
14:59
talking about getting together for four
15:01
more meetings next year - well it's
15:04
fresh in mind so if folks have if your
15:07
listeners in your community you know
15:09
have hardware products and this is
15:12
absolutely a dynamic way to to to get
15:15
them out there it takes a little bit of
15:17
getting ready you know you need you need
15:19
working prototypes and you really need
15:21
to have filed filed patents because it's
15:23
a public display but if people start
15:26
thinking about getting ready for it now
15:27
the booths are about half the price of
15:29
what they would be on the show floor so
15:31
it's not necessarily you know it
15:34
probably would call
15:35
some just shy of three grand for the
15:39
booze and then and then maybe say
15:41
another thousand or two to come out so
15:42
you know you're looking at four or five
15:43
thousand dollars but what you get so
15:45
it's not not inexpensive but what you
15:47
get back for that four five thousand is
15:48
just remarkable in terms of exposure to
15:50
the industry and we do the same thing if
15:53
people have a peach if they have a golf
15:55
product you know come and come to the
15:56
PGA golf show in Orlando in January yeah
15:59
we did help initiate and grow out the
16:02
housewares program which they since I've
16:04
taken in-house but that's another great
16:07
program that people can sign up for but
16:10
it's it's it's definitely part of a
16:11
movement to to get your products out and
16:14
exploit the industry that you've chosen
16:16
to you know pursue yeah it's a it was
16:19
awesome do what I love and I am with you
16:22
I love the invention industry itself
16:24
everything and and I saw products in all
16:26
different phases some were in prototype
16:28
form some were finished somewhere and
16:30
new products are rolling out from other
16:31
things but what I was amazed at is as
16:35
you know you know a lot of people in the
16:36
industry
16:36
I knew buyers and licensee I saw these
16:39
people walking around they weren't they
16:40
weren't really projecting who they were
16:42
but I kept running into people I was
16:44
like that guy's a buyer for this company
16:46
I got so you have people walking these
16:49
aisles looking for products which is
16:51
which is super important yeah it's it's
16:54
a must it's a must-see event and now I'm
16:56
for buyers and for exhibitors there and
16:58
the Home Depot only put it even more on
17:00
the map but I I remember being the one
17:02
guy who we were filming there and he
17:06
said I can't tell you who came in but
17:07
it's the number one buyer for the number
17:09
one store in America and so I can't tell
17:12
you who it is I was like you know but
17:15
but you never know see that's that's
17:17
that's the great thing about trade shows
17:19
you never know who's walking by and
17:21
who's flashing their badge you usually
17:24
the bigger players you know try to stay
17:26
lower cave you know and so forth but but
17:28
but the the other thing Carmen about the
17:30
the was was the quality of products
17:34
there and the quality of presentations
17:37
and exhibitors and their booths were
17:40
better than ever and it seems like every
17:43
year they're getting better and we had
17:45
about 90 total pitches during the week
17:47
and they were they were
17:49
some of them were awesome I mean people
17:51
came really prepared so so I'm proud of
17:53
the industry you know it we're you know
17:56
10 years ago we were nobodies III said I
18:00
said I I hope no one takes offense of
18:02
this but when I went to college in the
18:03
1970s and girls basketball was not very
18:07
big them you know and look at it today
18:10
you know so I feel like we're on the
18:12
same thing ten years ago we were we were
18:14
we were you know like a JV sport but
18:16
today we're the were the pride of the
18:19
show so it's exciting to have been a
18:21
part of moment yeah super exciting you
18:23
know I agree yeah you know when people
18:24
thought about inventors years ago they
18:26
would think about somebody that you know
18:28
looks like Einstein in a white coat yeah
18:30
he did in their basement you know but
18:31
now I mean it's front headlight
18:34
spotlight looking for inventions always
18:36
looking for new products and that's why
18:38
again I just love how you guys put that
18:41
show on it was so fantastic it really
18:43
spotlighted the American inventors I
18:46
know you had people from all over the
18:47
country all over the world but it really
18:49
just spotlighted inventions and that you
18:51
know part of the US mission to is to get
18:56
younger and more diverse and and and
18:58
everything you know there is a
18:59
stereotype of the you know sort of old
19:01
white inventor and and there were many
19:05
wonderful old white inventors nothing
19:07
wrong with that it's all awesome but we
19:10
want to sort of turn on other folks and
19:12
what I found in my travels is that when
19:16
I speak to people it's really their
19:18
minds that determine whether they're an
19:21
inventor or not it there's like five
19:23
percent of the population it really
19:25
doesn't matter how old you are what sex
19:27
or where you're from you know around the
19:29
world if you have that bugging you to
19:32
improve things and innovate and develop
19:34
and create your an inventor you know and
19:39
and as I travel around the world it
19:41
always amazes me and I get a lot of
19:42
things from around the world so there's
19:44
no stereotype and who and men are can be
19:46
other than that you you have that
19:48
particular mindset that wants to improve
19:50
the world yeah I don't we agree that's
19:52
very well said and don't give up I mean
19:54
that's what with the great part about
19:56
the shows and building the excitement
19:59
when you leave that show I mean if you
20:00
didn't finish your prototype
20:02
you're going home and you're gonna be
20:03
working on your invention right yeah
20:05
that's right yeah it's very inspiring it
20:07
really is inspiring so so now our are
20:10
the uia we have a wonderful board of
20:13
directors of fifteen people and we are
20:15
all flying to Dallas that we capture
20:19
next to for our annual meeting where we
20:21
all get together and spend a full day
20:25
brainstorming on other ways to help
20:27
inventors and you know so we'll
20:29
hopefully come up with some new things
20:31
out of that but we we we want to keep
20:34
you know and I'm also going to be
20:35
speaking at in Minnesota in Minneapolis
20:39
flying out there in June to speak to the
20:42
Minneapolis inventors Club which is a
20:44
great awesome it's been a couple days
20:46
out there so so and then also I'm
20:49
driving up to Boston they which is about
20:53
a three hour drive for me there's a
20:55
inventors association of New England
20:57
bobhouse line very good friend and they
21:00
meet at MIT which is very cool at P MIT
21:04
which you know it's a real thrill to be
21:08
in there
21:09
and.and they actually use a classroom
21:12
and all that as a lecture hall it's
21:14
actually pretty cool for anybody who
21:15
wouldn't even be allowed on the grounds
21:17
otherwise you know but they have a big
21:21
barbecue and the day before I go to down
21:24
so I'm going to drive up there meet with
21:27
some people and see there they're
21:29
playing them and then drive back so so
21:31
every month there's always fun things to
21:33
do
21:34
yeah yeah your calendar just says end
21:38
and and do this and it's continually
21:41
adding on to it you know are you great I
21:46
do want to start talking about some
21:47
things that you have going on I do and
21:49
the other is I I want to tell any of the
21:50
inventors anybody that's listening out
21:53
here I mean Warren I thank you I saw you
21:55
at the hardware show and every person
21:58
who stopped you or came and talked to
22:00
you you spent some time with every
22:02
person and I just think that you do an
22:05
awesome job and and I just want to thank
22:07
you for doing that I mean you helped
22:08
every person that came and asked you a
22:09
question
22:10
well thank you you know it's just I
22:14
you know everyone it's a community you
22:16
know and and and I'm always intrigued by
22:18
my folks and and if I could people are
22:22
on the wrong track though and about to
22:23
spend a lot of time and resources on
22:25
things that aren't going to be
22:26
worthwhile I'm trying to be helpful
22:29
there too so it's not always a positive
22:31
answer you know like your items great
22:33
it's going to make a million for you you
22:34
know sometimes it's it's just you know
22:36
be careful you know I've been down that
22:38
path of a couple times of not making it
22:43
and losing a lot of money and put my
22:45
family alone so you know it's you know
22:48
we were talking before we came on air
22:50
you know I'm sure you had a life change
22:51
you know you said after 9/11 you know
22:53
you go through these things in life and
22:54
then you learn from them and you try to
22:56
hopefully you know give back to other
22:57
people so I always try to have a have to
23:00
have time for folks at least if it's an
23:01
answer an email and I get quite a few a
23:03
day and and and I try to always stay on
23:05
top of them but but I
23:08
but you know professionally though I
23:10
also you know you know you obviously can
23:13
tell I enjoy my nonprofit side because
23:15
it's it's not stressful you know it's
23:18
it's it's fun you know it's kind of I
23:20
believe in the nonprofit mission this is
23:22
my fourth nonprofit I've been involved
23:24
and I always have been giving back in
23:26
some way to the community but but
23:28
professionally now I am running three
23:31
open innovation programs and people are
23:33
probably pretty familiar that I do it
23:35
for lifetime brands which is the largest
23:36
housewares company in the US and they
23:38
own the brand name Pharma we're about
23:40
twenty thousand products they just
23:41
acquired filament brands also which
23:44
makes you know the rabbit corkscrew and
23:46
and number of other Wow devices they're
23:49
a billion dollar company now and and
23:51
it's been great to be a part of that
23:54
effort and Segal family and all that
23:57
they've done to grow that company out
23:58
from a very small company into a massive
24:00:00
time since a mask but a large buy house
24:03:00
for students and you know I do it for
24:04:00
Tektronix industries they make Ryobi and
24:06:00
rigid power tools and heart tools
24:08:00
Milwaukee and so forth so that's
24:10:00
wonderful but I also if you can give me
24:12:00
a fag and I I also I'm dealing will work
24:17:00
with merchants media in the direct
24:19:00
response television space and so I have
24:23:00
a new company called Tuttle direct and
24:25:00
I'm looking for D our TV products
24:28:00
sometimes there's an overlap in some of
24:30:00
these other areas and sometimes I can
24:32:00
take the products to multiple companies
24:34:00
depending upon what service everybody's
24:36:00
interest best but I work with Michael
24:39:00
and Tino owns merge medium Michael's an
24:41:00
old and dear friend of mine we we did a
24:43:00
number of years ago a product called
24:44:00
smart spin where we sold many many
24:46:00
millions of them and it was a big big
24:49:00
hit actually I ran into a guy recently
24:52:00
at a trade show who when I told him I'd
24:54:00
is why he started like doing this to me
24:56:00
and I go stop in the fulfillment for it
25:00:00
you know and we made millions you know
25:01:00
it was like okay you know everybody
25:05:00
there's a lot of people you know rains
25:06:00
on a lot of folks but but merchants
25:10:00
media is a fantastic direct response
25:13:00
especially direct response company
25:15:00
Michael on Tino is brilliant and
25:18:00
understands do our TV business had had a
25:20:00
whole bunch of successes with many many
25:22:00
many products and we're a little bit
25:26:00
more of a smaller niche coming but we
25:29:00
were very very fair we take a have a
25:33:00
real reputation for treating people
25:34:00
properly we also sometimes partner with
25:37:00
all-star an all-star market is a great
25:40:00
company they have their own team and
25:41:00
sales team as well we're a little bit
25:42:00
more unique and that we we pursue some
25:45:00
things marketing wise on our own and
25:46:00
then dovetail with like some other
25:48:00
companies do with all-star like Lynn
25:49:00
fest and you know those those guys so
25:52:00
it's it's a nice nice group we so it's a
25:56:00
really it's a great spot if people want
25:59:00
to we test things very very quickly
26:01:00
oh so if people have a direct response
26:04:00
television item or a product that they
26:06:00
think might make it we don't we don't
26:09:00
insist on any contracts or deals in the
26:11:00
beginning we're very open about it the
26:13:00
first round is it is sort of a consumer
26:15:00
test and you know if it doesn't pass
26:17:00
that test then we're pretty honest and
26:18:00
open about saying we're not going to
26:19:00
pursue it but if it does pass the test
26:21:00
then then we talk a lot more
26:24:00
specifically what a deal might work like
26:26:00
would look like and then we eventually
26:27:00
do more testing that's involves web
26:31:00
testing and eventually TV testing but
26:33:00
you know that that business pretty well
26:35:00
but we we we were very we're very open
26:39:00
with folks about
26:41:00
making sure that things are in their
26:42:00
best interest and then if we decide
26:44:00
together eventually that it makes sense
26:46:00
for us then we pull the contract
26:48:00
together pretty aggressive about
26:49:00
pursuing it so we've got a lot of things
26:51:00
in the pipeline right now we have a lot
26:52:00
of things that are even on the TV test
26:54:00
and it's the exciting start so I'm
26:55:00
looking forward to pursuing that with
26:57:00
folks yeah well I'm glad that you're
26:59:00
open about you know a lot of inventors
27:01:00
or product developers you know they
27:03:00
think that their product is just for
27:06:00
this market or just for this vertical
27:08:00
and what I love about what you do is you
27:10:00
can look at a product and if it doesn't
27:12:00
fit into this slide you can say hey
27:13:00
don't get down we can bring it over here
27:16:00
or we can bring it over there and that's
27:18:00
why I love how you know it integrates
27:21:00
with so many things is you know somebody
27:23:00
brings it to say HSN or QVC and it
27:25:00
doesn't work and they think oh the
27:26:00
product is a dud but but that's just one
27:28:00
area that it could sell and there's a
27:30:00
lot of other ways to get a product out
27:31:00
right that's right that's right a lot of
27:33:00
lot of channels a lot of ways to go to
27:36:00
market you know if you're going to come
27:39:00
to your TV it's usually a high volume or
27:41:00
mass or even business usually takes a
27:44:00
lot of money and resources
27:45:00
most people's don't have that capacity
27:47:00
so working with a with a reputable Dior
27:50:00
TV company is good because you know they
27:52:00
sell millions and you make you know five
27:56:00
or ten realto and each you know can add
27:58:00
up to a significant amount of money if
28:00:00
on the other hand it's a specialty
28:02:00
product that's not so good on TV you
28:05:00
know maybe maybe it's like a barbecue
28:07:00
grill you know I'm just making this up
28:08:00
you know it's $200 retail or something
28:11:00
well maybe maybe that's a that's a
28:14:00
higher margin low volume thing and then
28:17:00
maybe take it out to market an entirely
28:18:00
different way so yes there are different
28:22:00
approaches to market different channels
28:24:00
people got to make those decisions my my
28:26:00
dream in life is to have a hit that's
28:27:00
both a hit on dr and a hit in the stores
28:31:00
i've tried it a number of times it's not
28:33:00
easy to do but one day we're going to
28:36:00
pull that pull that one off but you know
28:38:00
like sometimes when things like remember
28:41:00
the spiralizer you know it did well on
28:43:00
TV and then all of a sudden there were
28:45:00
eight others fire realizers out in the
28:46:00
market so I always say a rising tide
28:49:00
lifts all boats I believe in the in the
28:51:00
TV exposure and mission there
28:52:00
and sometimes if it can be coordinated
28:55:00
it can just be a win-win all the way
28:56:00
around so everybody yeah no no I agree
28:59:00
you know in it and I think that
29:01:00
inventors you know when they first start
29:04:00
out they have such dreams of grandeur
29:07:00
but they don't see the work that's
29:08:00
involved and as they progress they see
29:10:00
that it's not so easy and that's what I
29:12:00
love about what you do I mean as you say
29:14:00
you know you're not mean about it but
29:15:00
you say hey this is what you need to do
29:17:00
or this product needs to go this
29:18:00
direction and it's it just makes it
29:20:00
faster for the inventor to realize it's
29:24:00
not that easy but it takes work takes a
29:26:00
lot of work and and I'm good I don't
29:29:00
mean this meanly but I'm pretty good at
29:30:00
saying no you know if it's I always say
29:34:00
it's like dating you know and that
29:35:00
everybody's meant for each other so you
29:37:00
know might as well find out early it's
29:39:00
not going to work but you know we try to
29:41:00
you know a lot of times I'd be there
29:44:00
seen things before very similar people a
29:49:00
lot of times today but unique product
29:50:00
it's not as unique as they think or it's
29:53:00
not a big enough market I mean they
29:55:00
solve a problem for them but not for
29:57:00
enough folks there's a whole bunch of
30:00:00
reasons why you know sometimes it's just
30:01:00
too expensive to make I mean what people
30:04:00
may not be aware of like you sell 67%
30:07:00
fewer units at $30 and into a $20
30:10:00
percent so if you can't hit a $20 price
30:13:00
point suddenly your volume goes down and
30:15:00
the metrics don't work and so forth so
30:16:00
every company has it has their own
30:18:00
approach to it and it's not it's not
30:21:00
it's not easy but but it's it's it's
30:24:00
helpful to people if they know early on
30:25:00
the process you know then it's up to the
30:28:00
people to decide what they're what
30:30:00
they're going to do sometimes people are
30:31:00
still stubborn it's a fine line between
30:33:00
being stubborn and committed and being
30:36:00
stupid you know so that takes a little
30:38:00
bit of wisdom but but the more feedback
30:41:00
people get the better off they're able
30:43:00
to make that decision yeah no I agree I
30:46:00
totally agree if they and just maybe
30:49:00
some some info for the listeners if they
30:51:00
think that their product is good say 4dr
30:54:00
TV what what are like three things that
30:56:00
the product should do well number one by
31:00:00
far the most important it must it must
31:01:00
solve a problem
31:04:00
and and I know that's a simple way of
31:07:00
saying it and I've tried to expand on
31:08:00
that definition for years but I haven't
31:10:00
come up with a better one yet really
31:12:00
and that problem needs to be important
31:17:00
enough firm enough folks you know to
31:19:00
make it worthwhile so so if you're if
31:22:00
you were figured out a better way to
31:25:00
pair apples you know or peel potatoes or
31:27:00
something and it just works easier and
31:30:00
it's you know and it solves that problem
31:32:00
it's no longer a hassle to peel potatoes
31:34:00
you know well that's going to appeal to
31:36:00
a lot of people you know a lot of volume
31:38:00
in that if you if you come up with a
31:42:00
warning like you know for your motorboat
31:45:00
you know that works you know offshore
31:48:00
that's maybe solving a problem you know
31:52:00
but it may not you know how many people
31:54:00
own boats and how many people are
31:55:00
offshore you know what I'm saying you
31:57:00
know you go down obviously there's or
31:58:00
goofy examples but I'm trying to make
32:00:00
the point that it's got to solve a
32:03:00
problem but but is it a real problem for
32:06:00
enough folks or if it's just your
32:07:00
problem I think the other the other slot
32:09:00
that it might fit in there some
32:10:00
sometimes it's just it's just a
32:12:00
lifestyle improvement you know sometimes
32:16:00
you can get away with that you know if
32:17:00
it adds to the quality of life I guess
32:19:00
if it's like a pet rock or a Snuggie or
32:22:00
whatever you know I mean these things
32:24:00
come along sometimes they're a little
32:25:00
bit a little bit harder but you know and
32:29:00
so I think that's maybe maybe second way
32:33:00
behind the first you know in terms of
32:35:00
things that you're looking for but in my
32:37:00
world I'm usually looking for utility
32:40:00
solutions to two basic problems that are
32:45:00
just a pain in the neck for people to
32:47:00
address yeah yeah cuz you don't want to
32:49:00
have to spend money to let the people
32:51:00
know they have this problem yeah yeah
32:55:00
but it should be it should be somewhat
32:56:00
intuitive you know I mean when we did
32:58:00
smart spin it was you know you open the
33:00:00
cabinet door and all your your
33:03:00
containers fell out and then all the lid
33:06:00
is another lids matched up and this was
33:08:00
something that we know a lot of people
33:10:00
have gone after that sense but we were
33:11:00
the first ones to exploit that
33:12:00
particular you know problem but think
33:16:00
you know
33:17:00
think about the things that really are
33:18:00
paying for them they don't always work
33:22:00
though you know III developed a years
33:24:00
ago a saucepan storing device I thought
33:26:00
it would be helpful for people to stir
33:27:00
you know turns out it wasn't a big
33:29:00
enough problem for enough people so so I
33:31:00
learned that lesson the hard way and
33:33:00
then people need to really go out and
33:35:00
invent it you know they need to vet with
33:37:00
I mean I know they always start with
33:39:00
friends and family and they're always
33:40:00
going to tell you the right thing but
33:42:00
you need to get down to your stores and
33:43:00
talk to the sales people you need to get
33:45:00
online you know I would say people need
33:47:00
to do a better job of really you know
33:49:00
vetting what they have developed and I
33:52:00
know people are always a little paranoid
33:54:00
about giving away their ideas but
33:55:00
nobody's going to rip you off in the
33:57:00
beginning you know it's not until you
33:58:00
become successful so and then of course
34:01:00
the trade shows it dovetails back in we
34:03:00
know once you're far enough down the
34:04:00
line that's a fantastic opportunity for
34:06:00
you to to get out and really see you
34:08:00
know get feedback in public place about
34:11:00
what you've got so yeah part of the same
34:13:00
but problem solution test it's not
34:20:00
easier than that my friend
34:24:00
well good man good eye I know you got to
34:27:00
get going I appreciate you being on the
34:29:00
show today what is the best way if
34:31:00
somebody has an idea or if they have a
34:33:00
question for you what's the best way for
34:34:00
them to get in touch with you
34:36:00
well I now have one email address I'm
34:38:00
back to it from having eight to just one
34:40:00
now again it's w/w Tuttle tu te le at
34:46:00
yahoo.com
34:47:00
so it's worn my middle initials W I
34:49:00
won't give it away but W W Tuttle at
34:52:00
yahoo.com and in my my websites right
34:56:00
now I have I have three people email me
34:59:00
when I email you back it'll Hal I have
35:01:00
all my websites is actually for this
35:02:00
there's mana she marketing and that's
35:05:00
what I use for housewares to do my
35:07:00
lifetime brands I have power tool
35:08:00
innovation that I use with Tektronix
35:11:00
industries to do power tools
35:12:00
Tuggle direct to work with merchants
35:14:00
medium and the RVT and then I have the
35:17:00
United Menace association that's you I
35:19:00
usa.org oh my god but I mean actually in
35:23:00
the process believe it or not over the
35:26:00
next six months putting them all under
35:27:00
Tuttle innovation I'm working with now
35:30:00
a great young guy who who's an expert in
35:33:00
social media and we're collaborating
35:37:00
we're doing it over a sort of slow shift
35:39:00
so but I don't have my title innovation
35:42:00
site set up right now but but if anybody
35:44:00
is listening and wants to reach out ww
35:47:00
totally yahoo.com and then what I like
35:50:00
to do is is have people then when they
35:52:00
want to submit something go through a
35:53:00
questionnaire so it gives me a snapshot
35:54:00
of what we're talking about I don't want
35:56:00
anybody to give away any secrets but I
35:58:00
won't sign an NDA blindly until I have
36:01:00
an idea of what you're up to because
36:03:00
half of what I look that's really not
36:05:00
for me and I I agree so there's a bit of
36:09:00
a vetting process that I have in my part
36:10:00
but that's that's the best way to get
36:13:00
home yeah and I can say Warren's not
36:16:00
looking to steal your idea you can send
36:19:00
it to him he he definitely has enough
36:21:00
stuff going on when I helped launch mr.
36:27:00
for 20 years and I've never had a
36:28:00
complaint and I don't so yeah there's
36:32:00
yeah I think you're exactly right Carbon
36:34:00
my philosophy is is yeah if it doesn't
36:37:00
work it's fine good best of luck to you
36:39:00
I hope you make a million I got other
36:40:00
things to do so it's all good there's no
36:43:00
friends here exactly 100% no doubt about
36:47:00
it well Warren listen man thank you so
36:49:00
much for being on the show we'll we'll
36:51:00
invite you back on we love keeping in
36:52:00
touch with you we'll see that some of
36:54:00
the trade shows we'll be watching you
36:55:00
online and seeing some of your escapades
36:57:00
from around the world my friend and
36:59:00
thanks for all you do for for getting
37:00:00
the word out and be and I know you're
37:02:00
you're equally committed so we
37:04:00
appreciate that and all the best of the
37:06:00
folks in the Tampa area
37:08:00
hey thanks thank you my friend we'll
37:10:00
talk to you soon