American Dreams Participant; Donna Powers Discusses Her Invention LiteMirrors With Us

Michalyn D. Porter, PhD
Michalyn Porter Pitches The First Weave Dryer to Hosts Karina and Jared
March 19, 2018
Trademark
How to Revive an Abandoned Patent
March 21, 2018

LiteMirrors are light-weight, glassless mirrors made from a highly reflective optical film. They will not shatter or break into dangerous shards when impacted. The reflected image is a super clear high definition and amazingly brighter than glass, acrylic or plastic mirrors. There is no distortion. Because of their unique lightweight, shatterproof and fire-rated properties, these mirrors are perfect for gyms, dance studios, community centers, children’s rooms, sports training and theater. LiteMirrors are perfect anywhere you can hang a mirror. Safe and lightweight to place everywhere you can’t hang a glass mirror.
https://www.litemirror.com

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Podcast Notes

1You Tube Transcription
hi everyone and welcome to the inventors
0:03
Launchpad Network
0:05
I am carmine danesco your host for
0:08
today's show and I got some special
0:10
shows that are going to be coming up all
0:12
stemming and offshoots of the HS and
0:16
American Dreams Academy and we've got
0:20
some guests and some people that were at
0:23
the Academy they have some great
0:26
products HSN and quirky University Tampa
0:30
asked me to recontact them and ask them
0:33
to come on the show and really just talk
0:34
about their product talk about their
0:36
experiences at the show and at the
0:38
Academy and I think it's gonna be a lot
0:40
of fun to hear not only their
0:42
experiences but their trials or
0:44
tribulations and mostly what I love is I
0:46
want to hear about their products
0:48
because I'm an invention guy I'm a
0:49
product guy and that's one of the fun
0:50
things to me I have on the line today
0:53
for this particular show Donna powers
0:56
from Light mera kaam hey Donny over
0:59
there on a good morning good morning
1:02
glad to have you on the show today and I
1:06
wanted to jump in I know we talked a
1:08
little bit offline before we started the
1:10
show I want you to get a little bit of
1:12
your feedback on how HSN did for the
1:15
Academy licensing and packaging and
1:30
manufacturing and warehousing and peas
1:35
and selling and it was just an
1:38
incredible oh that's great now you know
1:44
it's crazy because when when HSN was
1:48
telling me about it I was meeting with
1:49
quirky and they had told us that that
1:51
they were putting this curriculum
1:53
together and we had been working with
1:54
the University of Tampa prior to that in
1:57
their entrepreneurial program and I said
1:59
man you guys are gonna put together some
2:01
great some great stuff you know when
2:03
they put their curriculum together HSN
2:06
is just phenomenal at putting together
2:09
prod these type of events I I couldn't
2:11
believe it myself when I walked in I was
2:13
like
2:13
they really know what you're doing I
2:16
just we also had to see books that are
2:21
on HSN to come in and speak and you know
2:24
we were able to pitch her product to
2:26
Adam freehold and then we were hearing
2:28
you know Bob Circosta talk about his
2:30
experiences it was just it was
2:32
incredible I was just I was thrilled
2:36
cool very cool I even like the lunch
2:39
they put on some grit put out some great
2:40
food the first night which was wonderful
2:57
so we were able to you know just kind of
2:59
talk with some of the folks that were
3:01
speaking there and then also some of the
3:03
other people who are attending the
3:04
Academy and it was just there's an
3:06
awesome opportunity to just yeah yeah
3:15
was there something specific and I and
3:18
again to me going to an event like that
3:19
you know you never really know what
3:21
you're gonna learn and you always go
3:22
there was there something specific you
3:24
were going there for maybe to get on HSN
3:26
or to talk about your product or was it
3:28
kind of like I'm gonna go there and I'm
3:29
gonna just gonna take in everything
3:40
because I think to me our product needs
3:43
to be seen to be understood in a retail
3:48
store is not going to help us and I
3:50
think having the support of HSN being
3:52
able to speak to it to speak to the
3:55
product would be tremendous for us but I
3:57
also you know and if they don't select
3:59
us to go on you know what are you gonna
4:00
do but at least I went I went in there
4:03
knowing that I'm gonna walk out of there
4:04
with a wealth of information that I
4:06
could apply myself when you know when I
4:08
get back now so you know it was just a
4:13
terrific thing but you know I wanted to
4:15
find out about branding and you know
4:18
advertising and the social media aspect
4:20
you know there was listen
4:22
that was there from porky was fantastic
4:24
talking about different things that you
4:25
do to try to get your yourself out there
4:28
and it was just so so helpful so yeah I
4:31
walked in there you know hoping I was
4:33
gonna get selected to attend because you
4:36
have to apply and you have to give some
4:38
information and then when you do get
4:40
selected you know I was so thrilled for
4:42
that and then I just figured you know
4:43
two days of information no that's
4:47
awesome and and it's so great you know
4:49
going in there open-minded like that but
4:51
to be in the presence I mean these are
4:53
the some of the best at what they do in
4:56
the country and being able to sit there
4:57
and learn like you said working lunch
5:00
I'll take that all day getting to listen
5:01
to Bob Circosta talking about his his
5:04
experiences and what he's done it's
5:05
awesome you know so so let's jump in
5:07
real quick and and let's hear about your
5:09
product we were able to do and I just
5:38
kinda like dropping so versatile that
5:46
you can literally put them anywhere and
5:47
everywhere where you couldn't put
5:50
plate-glass near and so everybody has
5:52
this preconception that a mirror has to
5:55
be made out of glass no it just needs to
5:56
be reflective so then people think well
5:58
then there's Distortion there's no
6:00
distortion at all so they're really
6:01
really versatile you can put them on
6:03
rolling pins which is what's behind me
6:05
now so any you've sold them to cruise
6:07
ships because it changes their whole
6:09
dynamic on board their convoy their
6:11
ships and we've sold them to actually to
6:15
a lot of a listers and who are preparing
6:17
for their musical tours and they take
6:19
these mirrors on the road with em and
6:21
they do their rehearsals with them and
6:23
they're in military bases around the
6:26
world they are on Broadway they are in
6:29
home gyms they're in dance studios
6:32
professional dance studios home studios
6:35
you know little
6:35
kids parents buying them for their
6:37
daughters or sons we want to you know
6:39
practice their dance moves at home so
6:41
it's yeah so so that's what we sell and
6:44
then we also have another product and I
6:47
will show this to you so this is a
6:49
different type of film that we use so
6:51
this is a little bit more of a smoky
6:52
color but then when you try when you
6:56
turn this on Wow the silver mirrors have
7:12
a different backing behind it where
7:14
those don't have it backing so you could
7:16
see right through and it's a different
7:18
luminosity on the film so yeah unbeliev
7:22
it's crazy because I mean City behind
7:25
with that mirror behind you it is so
7:28
clear I thought that was a doorway kind
7:30
of you know and I was saying that when
7:31
you moved it I said oh you know and as
7:34
you were talking I was like man the
7:36
applications are endless for that
7:39
product help me get it out there I don't
7:54
know that I want to put it in retail
7:55
stores I don't know that that's the
7:57
right yeah they do need to be seen but
8:02
the thing is you walk into department
8:06
store whatever you see the mirror you're
8:08
gonna just start poking at it that's not
8:10
gonna in like the person as to what the
8:14
mirror is so that's yeah yeah you know
8:20
yeah and as you were explaining it I was
8:22
feeling the same way like this is
8:24
demonstrable like people need to feel it
8:26
live it and it have to it has to connect
8:29
with one of their experiences so they
8:31
can say I can use that I know where I'm
8:33
going to do it that's insane
8:47
they fit into we have nominal sizes that
8:49
fit into ceiling grids
8:51
you know so you could do a two by two or
8:53
two by four but now we also have a four
8:56
by four that mounts below the grid so
8:59
that you don't even see the grid now to
9:07
me this doesn't sound like something
9:10
that can be made just anywhere he was
9:13
pretty pretty high tech like it doesn't
9:15
seem sound like you can outsource this
9:16
or or make it offshore it's pretty
9:19
pretty specific right all using
9:33
materials and then we make our box
9:38
cardboard boxes we fitted size packet
9:41
correctly with the right inserts to
9:43
avoid any damage so yeah I know
9:45
everything can't be no no definitely not
9:51
and I mean is this more of a do you
9:55
market this more of a it sounds like a
9:57
safety product to me almost they require
10:09
light near because it also brings down
10:11
their insurance and bonus it's also an
10:14
acoustical panel because it because it's
10:17
constructed and the material that we're
10:18
using behind the film and it absorbs
10:23
sound working into you know you know
10:26
like a gym and you have your plate glass
10:29
and ears and all the noise but if you
10:31
have these mirrors it absorbs you know
10:35
it's so crazy it's I've been to gyms
10:37
where I'd walk in and I'd be like man a
10:39
mirror is broken and I'd be like man I
10:42
would hate to have been the person who
10:44
break that mirror because that stuff
10:45
goes everywhere
11:00
you know it was that he got the shards
11:02
of glass of veneer so we sent him he
11:05
loves there was a restaurant in
11:09
Manhattan several years ago a huge
11:11
mirror I know what you mean I mean it so
11:31
I could hear it in your voice it's
11:33
exciting that it's frustrating because
11:34
you just want to tell everyone you know
11:36
because it the applications to me I love
11:40
it because it's so light so here I am I
11:43
can actually hang a mirror at my house
11:44
with alcohol and three people wearing if
11:47
the things gonna fall because I didn't
11:48
put it up right so you have the the
11:51
residential application but then they
11:53
safety aspect in the commercial side
11:55
yeah you're right who do you go after
11:57
how do you do it who do you talk to Wow
12:13
so if you're looking if you want to
12:16
break it down you could say okay moms
12:18
who are mom and dads who have kids that
12:20
are really you know into dance they want
12:25
to get them right and you have
12:27
professional trainers that they take
12:29
them in their cars with them and they go
12:31
to their home you know they go to do
12:33
some home training and they bring the
12:34
mirror because it's no big deal and then
12:37
you have people who live in apartments
12:38
they can't hang a big blast near and you
12:41
know because of the j-channel and the
12:43
glue and everything that it takes to set
12:45
up you know you've had architects design
12:53
its put it it looks like such a great
12:59
product like your I just well I want the
13:02
listeners and even people are watching
13:04
to know that they're not skimping on
13:05
quality because I'm looking at that
13:06
picture behind you when you showed me I
13:08
mean it looks like a great quality
13:09
mirror so to me people wouldn't know
13:12
unless they hung it up
13:13
you know touched it I mean to me you're
13:16
not skipping but to be the advantages
13:19
are phenomenal that's okay well I mean
13:28
so so what was the feedback at at the
13:30
event what do the feedback at the HSN
13:32
event yeah yeah you know one day you
13:44
know and you know I've been in sales my
13:52
whole life but no pitch was more
13:55
important to me than one for me and for
14:00
us for a nightmare and so my pitch was
14:04
is that I just look at ask me a few
14:15
questions and it was really it was great
14:18
so people loved it you know people
14:20
really you know anybody that I showed
14:21
the mirror to there were a couple of
14:24
people that were helping me you know try
14:26
to come up with like a tagline and you
14:28
know I was getting notes from a couple
14:29
of people it was just it was awesome the
14:35
gentleman that came in for branding he I
14:38
had some questions about you know
14:40
branding and how do you like I want
14:43
light mirror to be yellow you know what
14:45
he means when you think of a mirror
14:46
you're gonna say no I want light near
14:47
you say yeah yeah are you speaking about
15:03
Roland rollin rollin is he's awesome
15:10
yeah yeah we did an interview with them
15:13
after he got off the stage and he was
15:16
still on boy I mean just talking to him
15:18
I mean he's just exude like every bit of
15:21
information he gives I want to write it
15:23
down like everything he says is so great
15:26
what I did and I was taking pictures of
15:28
the screens for everybody that was up
15:30
there actually oh yeah yeah there
15:32
they're all good they had some great
15:34
they had some great presenters like you
15:36
said I mean even Dara from HSN she's
15:39
she's awesome well good I'm glad I'm
15:47
glad we got to talk I know we're kind of
15:49
a little bit running out of time
15:52
why don't we get the listeners tell them
15:54
a little bit about how they can purchase
15:56
a product and what's happening like with
15:58
the website information and ceiling
16:16
tiles and TV mirrors and all of that and
16:19
then we have a quote page they could
16:20
just fill out their information and then
16:22
in the comments they could just put in
16:24
launchpad investor oh great that's
16:30
awesome well that's good I know listen
16:33
I'm glad you were able to jump on with
16:35
us this morning I really wanted to hear
16:37
about your experiences at the Phe HSN
16:40
quirky event I could see that it was
16:42
good
16:42
I'm going to double check with some of
16:44
the presenters and and see what they
16:46
think about your product or they're
16:47
trying to follow up with you too because
16:48
I I think it's good my problem is like I
16:51
said a beginning I love it all the front
16:57
so much fun it's such a great industry
17:01
but it's also a lot of fun when you're
17:03
selling your product you know when
17:04
you're getting better so so again thanks
17:08
for being on the show and I'll double
17:10
back with you and check check in and see
17:12
what's happening but you know again
17:14
congratulations on a product that gets
17:15
awesome
17:18
you take care