American Dreams Participant; Inventor of The Cupcake Rack, Liz Crouch Tells How She Came up With Her Product

Angela Flatland
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April 9, 2018
Karina
Learn Why Jared and Karina Are Teaching Inventors How to Get Their Product Into Retail Stores
April 13, 2018

HAVE YOU EVER SEEN A CUPCAKE BOUQUET? THE FIRST TIME I SAW A CUPCAKE BOUQUET, I THOUGHT TO MYSELF THAT THERE IS ABSOLUTELY NO WAY I COULD EVER CREATE ANYTHING SO BEAUTIFUL! I had no cake decorating skills, no patience and absolutely no time, just like most Americans. I wanted to invent an easy and affordable way for anyone, just like me, to be able to easily create a deliciously gorgeous cupcake bouquet. The idea came about when my daughter, Chelsea, and I were planning a baby shower for my daughter, Shaanon. As a unique twist for the party, we were going to present a beautiful cupcake bouquet instead of a traditional cake. After pricing the bouquet, making one, DIY style, sounded like a better option. But then, after pricing the pieces to create a cupcake bouquet – Styrofoam ball, tissue paper, flower pot, toothpicks, etc. – and understanding that the end result may not end up as lovely as expected, a traditional cake seemed the most appropriate dessert for the shower. THERE WAS NO CUPCAKE BOUQUET AT OUR SHOWER, HOWEVER, AN IDEA WAS BORN!
https://thecupcakerack.com

Watch the podcast here!

 

Podcast Notes

1You Tube Transcription
0:00
all right here we go hi everyone and
0:03
welcome to the inventors Launchpad
0:05
Network I am calm I didn't ask Oh your
0:08
host for today's show and currently
0:10
we're doing some special versions of our
0:12
show to talk with some of the people
0:15
some of the attendees of the HSN
0:17
American Dreams Academy that was held
0:20
here at the University of Tampa just on
0:23
the Hillsborough River Tampa Florida is
0:25
such a beautiful location have these
0:26
things done we love the Tampa Airport
0:28
it's awesome here and HSN quirky and in
0:32
conjunction with the University of town
0:33
put on an unbelievable event to help
0:36
inventors product developers even
0:39
entrepreneurs in the realm of not only
0:41
working on your product keeping your
0:43
business going but also on how to
0:45
present your product HSN was there
0:47
because they're always looking for
0:48
products Corky was there they're always
0:49
looking for products so not only did
0:51
they do a great job in that sense but
0:53
there were some ways and to get into
0:55
moving your product along so with me I
0:58
have a woman who has an awesome product
1:00
she's been on a few TV shows I think
1:03
already she's selling your product it's
1:05
pretty cool as a matter of fact I want
1:06
to hear a little bit about it first
1:07
we're gonna get into the event and hey
1:10
Liz are you over there online yes you I
1:16
see you made it onto our zoom system
1:20
fairly well yes it was actually very
1:23
easy following your instructions to get
1:25
online that's great well listen thanks
1:28
for being on show I know you're out on
1:29
the west coast so it's a it's not like
1:32
us aren't you know entrepreneurs aren't
1:34
up early anyway even though it's not too
1:35
early there any is it is I wanted to
1:38
touch base a little bit with you on the
1:41
event and and how it went I know that
1:44
you were you were there at the event and
1:47
first off I want to talk a little bit
1:48
about the venue they had at the
1:51
entrepreneur center who's that the
1:53
coolest place or what it was absolutely
1:56
the coolest place ever it was at the
1:59
University of Tampa and the Career
2:02
Center I believe it was called lo hello
2:06
sorry
2:09
and they had a huge room where they held
2:12
the event where all the speakers came to
2:15
speak with the attendees all the
2:18
interpret reproduce and adventures and
2:21
they were fantastic the location was
2:25
absolutely fabulous yeah I always think
2:28
when I walk in there that if they had
2:31
that kind of facility when I went to
2:32
school I don't think I ever would have
2:34
left they had some really cool stuff
2:40
going on I loved how they have the the
2:42
kitchen in the middle and built around
2:44
where they had lunch and everybody can
2:45
still conglomerate or right around it
2:48
eat and still be able to conduct
2:49
business it's really a cool setup it was
2:53
very cool they had it was like an open
2:56
set because you had the room where you
2:59
heard all the speakers then you walk out
3:01
and they have these little kind of open
3:04
cubicles where you had a little bit of
3:05
privacy if you needed it but then it was
3:08
also open so you were had easy access to
3:11
the other areas of the room and then
3:13
there was indoor outdoor space you had a
3:16
beautiful view of the city or and the
3:19
river and you could go outside to have a
3:21
little networking going on and it was
3:26
just fantastic it was beautiful easy to
3:28
get to easy to find and it was
3:31
absolutely fantastic you know we were
3:34
doing some live podcasts in the back of
3:37
the center and and and I want to get
3:40
into talking about but before we do that
3:41
well I heard a rumor that Tom Cruise was
3:43
there who is that did you hear that also
3:44
I don't think he was there I think I saw
3:50
a picture on facebook of somebody that
3:52
maybe looked like him but as far as I
3:54
know he was not well good I'm glad I
3:57
just wanted to kind of put that rumor to
3:58
rest because I would have probably known
4:00
about it I think we all right cool cool
4:07
so so the entrepreneur center you guys
4:10
showed up I didn't realize how great of
4:13
a job that quirky and HSN and University
4:15
of Tampa I mean they put on an awesome
4:17
show I mean you heard from some of the
4:20
speaker's was there a favorite speaker
4:22
or all of them
4:23
I loved hearing all of them first of all
4:27
I couldn't believe the the oh sorry I
4:33
just couldn't believe how great of
4:34
speakers we had at this symposium
4:36
because it was a small group of
4:39
inventors and entrepreneurs there are
4:41
only 85 of us attendees and the speakers
4:44
that came were Randi Zuckerberg they
4:47
were quirky people there was Lou linting
4:51
from biotech and they had a bunch of HSN
4:56
people because most of us entrepreneurs
4:58
there and inventors are there hoping to
5:01
get on HSN or get on TV or promote our
5:06
business in front of businesses like
5:08
quirky and biotech and HSN and we had so
5:12
many high-profile speakers from those
5:16
companies that it was amazing and their
5:19
expertise was well it was just priceless
5:21
what we were given and it wasn't no
5:23
charge to us I suggest that anybody that
5:26
has an opportunity apply if they get an
5:29
invitation to go and go if you can
5:31
because it's invaluable and the
5:34
networking the meeting of other
5:36
entrepreneurs and adventurers is just
5:38
fantastic yeah no I I I totally want to
5:42
Hermiston agree the great part about it
5:43
as you said it was free and and I spoke
5:47
with a lot of people whilst I was there
5:49
and they kept saying that they were
5:50
waiting for the you know the punchline
5:53
ER or the the sale or somebody to try to
5:56
say hey go to the back of room and buy
5:57
this but there was never a time where
5:59
they were there anything was asked of
6:01
any of you entrepreneurs exactly it was
6:05
it was for free and I felt kind of the
6:07
same way it's like okay what what do
6:09
they want in return when actually they
6:12
are all givers they are all there to
6:15
help entrepreneurs they want to help
6:17
promote small business and they are
6:20
there for s it's unbelievable because
6:23
there is enough they fed us all this
6:25
great food they had all this great
6:27
networking and these speakers these
6:30
high-profile speakers with so much
6:32
information to share and they were open
6:34
they
6:35
waited for questions from us they
6:37
answered each and every question we had
6:39
and it was just it was unbelievable and
6:43
you know they definitely are all givers
6:45
the way they were just there to help us
6:48
it was fantastic awesome you know one of
6:51
the one of the people I really love
6:53
hearing speak and I did an interview
6:55
with her on a podcast is is Dara from
6:57
HSN I mean here's a person who you know
7:00
she's super busy I mean she's running
7:02
the show over there
7:03
you know she's head of the product and
7:05
and she just takes her time and answers
7:08
every question I mean I spoke with her
7:09
and basically I said I said what are you
7:12
doing I mean people were waiting in line
7:13
to speak with her and she took her time
7:15
and answered every one of their
7:16
questions yes Dara is like top notch she
7:22
is unbelievable she is so friendly and
7:25
beautiful she has a smile that just
7:26
radiates and she brings joy to a room
7:30
when she starts talking she's very very
7:33
funny but she's so intelligent and so um
7:37
open hearted and she definitely is a
7:40
giver she is there to help all of us try
7:44
to promote our business and possibly get
7:46
on HSN if we can and just to help us
7:50
become better small business
7:52
entrepreneurs yeah like you said I mean
7:56
you walk away with so much knowledge so
7:59
much experience and being able to reach
8:01
out and talk plus all the other people
8:02
that were there I even myself met some
8:05
some great people that I've been in
8:07
touch with already being able to have
8:09
that pool of people that are in the same
8:12
boat as us they're running into the same
8:13
things that run up the same Hill they're
8:15
having their experience are the same
8:17
things almost at the same time it's nice
8:18
to have that pool of people to reach out
8:20
to sorry maybe you weren't done talking
8:27
and the networking is fantastic because
8:30
now we're all on the same social media
8:33
pages and we help support each other and
8:36
we see what each other is doing with the
8:40
progression of their own businesses and
8:42
we can help support them and help give
8:45
ideas because we all know where
8:47
like-minded we're in the same
8:49
vote we all are kind of struggling along
8:52
the way some of us are at different
8:54
levels of our inventions you know some
8:57
are just starting out and wondering how
9:00
do I make a prototype how do I find
9:01
manufacturing others already have that
9:04
accomplished and are wondering how do i
9:06
market my business and how do I get on
9:08
HSN and so there's so many people to
9:12
help each other and we have so many
9:14
different ideas but we still have
9:16
information that we can share with each
9:18
other to help each other grow yeah and
9:21
it's so great that you say that and what
9:23
inventors that haven't experienced this
9:25
or entrepreneurs is that you're all just
9:27
looking to help each other I mean
9:28
because in your your product is so much
9:30
different than someone that you met
9:32
there so it's not like you're trying to
9:34
stop them or their competition you're
9:35
just sharing knowledge experiences and
9:37
if you could help that person maybe not
9:39
make that misstep or or let them
9:42
leapfrog that they don't have to do it I
9:44
mean that is priceless it is absolutely
9:47
priceless and you're right all of our
9:50
products are different in one way or
9:53
another and that's why we're inventors
9:55
because we you know we come up with an
9:57
idea and then you know because they are
10:00
different it's great even if you do have
10:02
the same product though it's okay to
10:04
help each other advance because it just
10:07
grows the whole realm of that business
10:11
itself so for instance mine is the
10:13
cupcake rack and it's different because
10:16
it shows cupcakes in a display as a
10:19
bouquet of flowers where other cupcake
10:21
holders might present them in a
10:23
different way but we can help each other
10:25
because we're both you know striving for
10:27
the same in goal and the more people
10:30
interested in the same type of invention
10:33
is great as well as the diversity of so
10:36
many different types i sent so many
10:38
great inventors with such cool items
10:40
that like i want to go buy one of every
10:43
one and a lot of us have traded you know
10:45
it's fun to meet different inventors and
10:47
trade your products and so then we can
10:50
review each other's things and give them
10:52
tips and advice on and what we think
10:55
they could do to improve their product
10:57
and so it's just an unbelievable
11:01
symposium to
11:02
and if you absolutely can I suggest
11:05
going to the American Dreams Academy
11:08
yeah I I totally agree as I said I
11:11
wasn't prepared for that I knew they
11:13
told me what was happening they sent me
11:15
the schedule they show me the speakers
11:16
but it was just awesome it really was so
11:20
you know it really was so real quick I
11:23
want to get into your product because I
11:24
think it's awesome so what real quick
11:28
how did you do with the pitch on Friday
11:30
how did I do at the pitch
11:33
how'd you do it pretty well I'm happy
11:37
with it
11:38
I've I learned a great lesson from a
11:41
friend of mine last year it's when you
11:45
have a pitch memorize it practice it
11:49
write it down
11:50
cut out all the verbage that that is
11:53
just filler words and memorize your
11:56
pitch and practice it because no matter
11:58
how many times you do it most likely
12:00
you're going to be a little bit nervous
12:02
when it comes to pitching in front of
12:04
the judges whether it's HSN or whether
12:07
it's a fire or somebody for financing or
12:10
to be on a TV show or a podcast there's
12:13
gonna be some nerves there so you want
12:15
to memorize your pitch so it will come
12:17
out without you even having to think
12:20
about it so I did that previously I have
12:23
memorized my pitch and I see the
12:25
definite you know how it definitely
12:29
makes it better to have it haven't
12:31
memorized especially when like when we
12:34
were at the symposium in Tampa
12:37
each inventor only had five minutes to
12:40
give their pitch and talk about their
12:42
product so if you're trying to remember
12:44
your pitch and you you could waste like
12:48
three minutes saying it in when if you
12:51
hadn't memorized it would only take a
12:52
minute and a half then you have those
12:55
other minutes to just talk about your
12:57
invention so so I think it went pretty
12:59
well
12:59
oh good I'm glad I spoken with with a
13:03
lot of the participants in it it's been
13:06
mixed views you know a lot of people
13:07
aren't sure like you said they haven't
13:09
practiced it they just kind of wing it
13:10
and when you have that important
13:13
five minutes in front of someone who can
13:15
really move your product along as you
13:17
said it's better than time memorizing
13:20
because that minute is super super
13:23
important yeah yes I understand the
13:27
concept of not thinking you have to
13:30
memorize it because who better knows my
13:33
product than I I'm the one that invented
13:36
it so I should be able just to stand up
13:38
in front of these people and tell you
13:40
all the great benefits and features of
13:42
it but when you get up there really and
13:45
truly the comes in it and they start
13:48
coming out so really no matter how well
13:50
you know your product because you do
13:52
know it better than anybody else
13:53
memorize your pitch I'm telling you it
13:55
works yeah definitely and I've actually
13:58
I I've seen some of your your your
14:02
you've been on TV you've been on some
14:04
videos and stuff and you do a great job
14:06
so I congratulate a friend to
14:08
congratulate you on that but as we move
14:11
into it let's talk a little bit out your
14:12
product now your product is the cupcake
14:14
rack is that right yes my product is the
14:17
cupcake rack and this is one right here
14:20
it's a dome-shaped rack which holds
14:23
cupcakes and it makes it easy for
14:25
practically anyone to create a beautiful
14:28
cupcake bouquet which I have sitting
14:30
right here behind me all you have to do
14:33
is insert 19 homemade or store-bought
14:35
cupcakes so when my daughter was
14:39
pregnant with my grandson I wanted to
14:41
present a cupcake bouquet at her shower
14:43
and I realized how expensive it was and
14:47
then how tedious it would be to make one
14:49
the traditional way with styrofoam balls
14:51
in toothpicks and PLAs I don't have time
14:54
I don't have patience and I don't have
14:56
any cake decorating skills so I'm like
14:57
it's too expensive to buy one and I
15:00
can't make one there's no way and so I
15:02
bought a cake for the shower but that's
15:04
when I thought maybe I don't have an
15:06
idea now for a product because if I can
15:09
make it easy for anyone to create a
15:11
cupcake bouquet then you know think of
15:13
how fun it would be for people so that's
15:16
when I came up with the idea and it's so
15:18
easy all you have to do is make your
15:20
cupcakes or buy them simply just insert
15:22
them into you just take them and sly
15:27
amen and then when I make them myself I
15:29
thrust them after the fact and once you
15:32
know the technique I mean it's really
15:34
easy to actually do once you practice a
15:37
little bit so but the practice look how
15:41
awesome that is when you now you
15:42
probably get feedback or it's happened
15:44
to you when you show up with something
15:46
like that I mean that's what they talk
15:48
about
15:50
absolutely so before I had it
15:52
manufactured I had just a prototype and
15:55
my daughter took it to a Christmas party
15:57
we had cupcakes in it and we put a few
16:00
beautiful ornaments in it and so it was
16:02
this beautiful Christmas bouquet and
16:04
when she walked into the party and set
16:06
it down everybody thought she brought in
16:08
a bouquet of flowers you know and that
16:10
was so nice and she goes no actually
16:12
these are cupcakes and she was the talk
16:15
of the party all night long
16:17
people were coming up to her and just
16:19
impressed so much because they couldn't
16:22
believe it was cupcakes that she brought
16:24
and that has happened to several people
16:26
that I know they have this cupcake okay
16:29
and they can't leave the table because
16:31
everybody's walking up to them talking
16:33
to them about their cupcake bouquet
16:35
which is so easy to make and if you were
16:37
like me if you don't have time to bake
16:39
or you know you don't know you don't
16:41
know how or whatever or it's a
16:43
last-minute thing you can just go to the
16:45
grocery store or the bakery pick up
16:48
cupcakes and maybe two dozen cupcakes
16:50
because this holds 19 and just set them
16:54
into cupcake rack and you have you have
16:56
a bouquet that easily yeah I mean it is
16:59
so cool and it's like you said it's it's
17:02
something that people won't think about
17:04
but even while we were talking and you
17:06
were speaking I'm looking in the
17:07
background you really didn't know that
17:09
those were cupcakes it look like a
17:11
bouquet or it looked like a place
17:13
setting thank you so much so so and
17:20
again and I just happened to like
17:22
cupcakes so it's great idea I'm glad but
17:26
who doesn't like cupcakes that's the
17:28
difference
17:28
exactly in cupcakes now they are used
17:32
for birthday parties they're used at
17:34
weddings at showers and all the events
17:36
people are shying away now from cakes
17:39
and they're using cupcakes
17:41
and it's so easy to serve cupcakes
17:43
because you don't have to have a plate
17:45
and a fork and a knife and cut it and
17:47
serve it you can put this as your
17:49
centerpiece at your dessert table at a
17:51
wedding or a shower you can set them on
17:54
your reception tables and then just have
17:56
a small wedding cake so your guests can
17:59
just take the cupcake off the table and
18:01
it doubles as a centerpiece as well as
18:04
the dessert and like if you're a bride
18:07
and you choose to use the cupcake rack
18:09
with cupcakes in it as the centerpiece
18:11
and dessert you can give the cupcake
18:13
rack to your bridesmaids as gifts
18:16
because this is durable this is made of
18:19
iron it's heavy weight very durable and
18:21
will last forever and is very versatile
18:24
so it's the perfect hostess yes - it
18:27
really is I mean I think it's so cool
18:29
and when you got this idea it seems like
18:31
it you were probably just like this is
18:34
going to be good well okay when I
18:39
thought of the idea I didn't know I was
18:41
an inventor
18:42
I just thought hey I have a product this
18:45
is how naive I was I'm telling you as an
18:47
inventor I thought of it in August
18:50
because my grandson was due in September
18:53
of 2012 so in August that's when I came
18:57
up with the idea because I was planning
18:59
the shower and you know and so I thought
19:02
I have to hurry and do this because I'm
19:04
thinking of it and everybody's gonna
19:06
think of it tomorrow because it's a
19:08
really easy idea but the night naivety
19:11
came in when I thought okay this is a
19:13
really simple cool idea I you know I'm
19:17
gonna make it really easy I should have
19:19
it on the shelf by Christmas that was
19:21
August okay this is like five years
19:24
later and here we are what a journey
19:27
it's been such a fantastic fun
19:29
educational journey yeah it is and and
19:33
and I think of that I know you just said
19:35
you did you think that because it's in
19:37
your head that it's going to be a simple
19:40
easy thing to do but you know when so
19:44
many other steps and people and things
19:46
are in place it's not you know we get it
19:49
here to launchpad a lot of our clients
19:52
you know they start off the process and
19:54
they
19:54
like within a week or two we're gonna
19:56
and we're like this takes long time yeah
19:59
and you've heard it it's easy I mean you
20:02
should write ya know so that comes down
20:06
to me a question for you the design of
20:08
it its itself I'm sure it took some kind
20:11
of engineering you wanted to get as many
20:12
cupcakes but he wanted to make it clean
20:14
and smooth and and make sure they're
20:16
even I mean it that took a little bit of
20:18
time to design it right and then you
20:19
decided on a material to make it Adam
20:21
yes absolutely so the rings of the
20:26
cupcake rack had to be the exact
20:28
dimension for a cupcake to fit in not
20:31
slide through not not be too high F you
20:34
know it had to fit right in the middle
20:36
so of course that size had to be
20:39
absolutely perfect and of course we
20:41
wanted it to look like a bouquet
20:43
after the cupcakes are in so it needed
20:45
to be dome shaped so like you just said
20:49
I thought okay I need to find an
20:51
engineer to help me produce this because
20:54
I had it in my head but I don't know so
20:56
I wanted to hire a very intelligent
20:59
engineer with a degree and all this
21:02
stuff to help me design it because I
21:05
wanted it to be just perfect so actually
21:08
I went to an engineer and a local one
21:11
absolutely because I was trying to keep
21:13
it kind of local and unfortunately it
21:18
did not turn out like like what he ended
21:20
up developing first of all well not
21:24
everybody is on the same rate of speed
21:26
as your it's like I want to go go go and
21:28
get it done right now he was a little
21:30
bit slow but he ended up designing
21:34
something that I couldn't duplicate
21:36
because it initially I wanted it to be
21:39
plastic injection molding plastic
21:41
molding injection and dishwasher-safe
21:45
and all of that and just like one piece
21:48
and so he and he designed something that
21:52
looked like a spaceship really it was so
21:54
terrible I had to pay all this money I
21:56
was crying and so my husband who is like
22:01
brilliant and can make anything he's
22:02
like it's okay Lizzy oh I'll help you
22:05
and so he helped me out
22:08
we make this design he we went and we we
22:12
decided to use the iron rings and so he
22:15
made all these little iron rings and
22:17
then actually took a hibachi or barbecue
22:21
top and flipped it upside down and kind
22:24
of laid the rings inside of there to
22:27
make it the right dome shape and welded
22:29
them together and then they set on a
22:32
base which sits into a flower pot or
22:35
sits table on its own so engineers
22:39
aren't always what you need you need
22:40
somebody that is inventive and
22:43
innovative themselves you know and that
22:45
can do a job it was very difficult and
22:49
then I was hoping to find a welder in
22:51
America to manufacture the cupcake rack
22:54
and after searching high and low I
22:56
couldn't even find anybody to attempt to
22:59
make it so I found a manufacturer over
23:01
in China and I loved him he's like a son
23:04
to me now and so I haven't manufactured
23:08
over there yeah that's great that's a
23:10
great it's a it's a you know a story
23:12
that you know obviously had some
23:14
setbacks but it you learned and yes
23:17
making it in China it's it's it's okay I
23:20
want people to know that it's okay to
23:21
make things in China you're getting a
23:22
good product I can see just by when you
23:25
were holding it up close to the camera
23:27
it looks like it's good quality steel
23:29
it's excellent quality and it's
23:34
beautiful it's powder coated as well you
23:37
know handmade when when I when my
23:42
manufacturer first started making them
23:45
for me he would send me pictures to show
23:47
the progression of what they were doing
23:49
so one of my very favorite first
23:51
pictures that I got was it was a picture
23:55
of about um five big Chinese duffel bag
24:00:00
or kind of like duffle bags all dusty
24:03:00
and just sitting there with all these
24:06:00
little rings all these little metal raw
24:09:00
rings in them and I looked at it and I
24:11:00
went that's a cool picture and then I
24:14:00
thought you know what I wonder it just
24:16:00
dawned on me to calculate how many rings
24:19:00
I needed to make to fill my container
24:21:00
for my
24:22:00
and I calculated and it came out to
24:25:00
78,000 rings to make all my cupcake
24:29:00
racks and it was just amazing to me you
24:31:00
know that I just had this picture of
24:33:00
kind of raw steel dusty you know these
24:36:00
bags and burlap bags with Chinese stamp
24:39:00
on it it was it was just awesome
24:41:00
I love that well relate to it you're
24:45:00
saying you know that was in my head this
24:47:00
long ago now it's now it's actually I'm
24:50:00
talking with so many 12,000 miles away
24:51:00
12 hours ahead of us they're making my
24:54:00
product that big bag of rings is gonna
24:56:00
turn into my product I mean it's a great
24:58:00
feeling it is a great feeling and it's
25:01:00
so cool it's just unreal to imagine that
25:05:00
you have something in your head and
25:07:00
somehow you were able to share that with
25:10:00
other people
25:11:00
and all of a sudden you have a product
25:14:00
and now and then you see it on TV you
25:16:00
see it you know being sold and people
25:18:00
actually people believe it or not him
25:20:00
told me it's changed their lives and you
25:23:00
know to me it's just really something
25:26:00
when when you hear that you know because
25:29:00
actually the cupcake rack makes it so
25:31:00
easy that a few people that have wanted
25:33:00
to go into business for themselves
25:35:00
making cupcakes have been able to use
25:37:00
the cupcake rack to simplify their job
25:40:00
and they said it has actually changed
25:42:00
their lives and they wouldn't be where
25:44:00
they are in their business today if it
25:45:00
wasn't for the cupcake rack and to me
25:48:00
that's bigger than then everything you
25:51:00
know my customers are of course my top
25:53:00
priority with my business so and it's so
25:57:00
it's so cool to see that or you know
26:00:00
it's really gonna hit home one day when
26:01:00
you when you go to a party and you see
26:04:00
your cupcake rack you know that somebody
26:06:00
went on your website and bought and
26:07:00
you're just gonna be like you gotta you
26:09:00
know so I just think it's a really cool
26:11:00
product and it was a great idea I know
26:14:00
that you went through some trials and
26:15:00
tribulations but you know you really you
26:18:00
know out there and you're hitting it and
26:19:00
you know I think it's awesome now I have
26:21:00
seen you you've been on some some shows
26:24:00
talking about the product right yes I
26:27:00
was on Steve Harvey on The Steve Harvey
26:29:00
Show two years ago I was able to go to
26:34:00
Washington DC
26:36:00
and exhibit the cupcake rack in front of
26:38:00
up on Capitol Hill and that was a couple
26:42:00
years ago so I've been on a few podcasts
26:45:00
and a few things like that
26:48:00
so it's we're starting to get out there
26:50:00
and and you know a few more things
26:52:00
coming up so hopeful exciting yeah it is
26:56:00
it's very exciting and you know it took
26:58:00
good time to get there but you see
27:00:00
things building up in nutrition you know
27:01:00
us as inventors we have to be this
27:03:00
patient impatient people and a lot of us
27:07:00
aren't that patient but we have to be I
27:09:00
know we have to be and there's so many
27:12:00
times going through this process where I
27:15:00
mean for me it was like okay I thought
27:18:00
of the idea and then I came up with a
27:20:00
prototype and after watching shark tank
27:23:00
and I learned I need to protect this so
27:25:00
of course I applied for my patent and
27:26:00
all that and then I thought now won't
27:29:00
somebody take it and run with it
27:30:00
somebody that knows what they're doing
27:31:00
and so you kind of hope for that in the
27:35:00
beginning and you look for that and then
27:37:00
because it's so hard because for like
27:40:00
for me I didn't know anything about what
27:42:00
I was doing I had no idea so every step
27:46:00
along the way I researched on Google how
27:48:00
do I do this what do I do next in and I
27:51:00
submitted I joined websites where other
27:54:00
inventors are there that give you help
27:57:00
you know with questions and
27:58:00
encouragement and there's so many ups
28:01:00
and downs there's great great you know
28:04:00
things up and then you fall down flat
28:07:00
and a lot of Tears and some wasted money
28:11:00
you've got to be very careful with your
28:12:00
money if you bootstrap it like I am
28:14:00
doing and but you have to also have
28:18:00
confidence that you are capable of doing
28:21:00
things yourself because anybody can
28:23:00
learn anything for instance I wanted to
28:26:00
pay somebody to build my website and
28:29:00
when I went to pay them I wasn't happy
28:31:00
with the results and they were taking
28:34:00
too long and it wasn't coming up so I
28:36:00
kind of say that a lot everybody one I'm
28:38:00
always in a hurry but so I decided to go
28:43:00
ahead and build my website myself and I
28:45:00
didn't know how to build a website and
28:47:00
so I just researched
28:49:00
and I found a website that I like which
28:53:00
is Squarespace that's who I'm using and
28:56:00
it was easy for me to learn how to do it
28:58:00
and still lots of Tears because there
29:01:00
were those obstacles in the way and it
29:02:00
was like I'm never gonna learn this and
29:04:00
then somehow you know you figure it out
29:06:00
and you get past that point it's like oh
29:09:00
great you breathe a little bit and then
29:11:00
another obstacle gets in the way but you
29:14:00
know my website I built myself now I
29:16:00
have my hands on it I can change it
29:18:00
whenever I want I add products change my
29:21:00
Burbidge whatever anytime I want and I
29:24:00
don't have to pay somebody or call
29:26:00
somebody to do it for me
29:28:00
so there's so many things you can do
29:30:00
yourself you just have to know that you
29:33:00
can learn how to do it all you have to
29:35:00
do is take the time to do that and and
29:37:00
try not to give away all your power for
29:39:00
your own work because nobody's gonna
29:42:00
care about it as much as you do yourself
29:44:00
yeah I would I would agree 100% it's so
29:47:00
great that you said that and it's not
29:49:00
that you're trying to be cheap or not
29:51:00
pay somebody it's just that you're not
29:53:00
gonna get the results that you want
29:55:00
unless you do it so that's why you're
29:58:00
learning how to do it it's you know you
29:59:00
you're willing to pay somebody but
30:01:00
you're they need to give you the results
30:03:00
you want yeah so so it's a big
30:04:00
difference a lot of people think oh
30:07:00
you're just doing it yourself because
30:08:00
you don't want to pay that's not it
30:10:00
I don't mind paying but I want him to do
30:12:00
it how I want you know so I agree with
30:14:00
you that's a great way that you put it
30:16:00
right and it's not always you know
30:20:00
sometimes you might not be able to
30:21:00
afford it so you'll want to do things
30:23:00
yourself on your own if you can but
30:25:00
don't be afraid to do it but also kind
30:28:00
of prioritize what you need to spend
30:31:00
your money on for instance I was of
30:33:00
course gonna try to write my own patent
30:35:00
and after realizing how important it was
30:38:00
to get the verbage exactly right I
30:40:00
didn't want to jeopardize um you know
30:44:00
the approval of my patent by writing
30:46:00
something wrong in it
30:48:00
so I initially hired LegalZoom actually
30:52:00
because they were the most affordable to
30:54:00
write my first utility patent
30:58:00
application so they wrote it for me and
31:00:00
from
31:01:00
and I I got one rejection from from the
31:05:00
patent come you know from the patent
31:07:00
place and yeah things happen and so then
31:12:00
then it was going to cost me a ton more
31:15:00
money to make an amendment and refil
31:18:00
or you know sending the amendment and I
31:20:00
thought okay that cost me too much money
31:22:00
now that I see how it's written from
31:25:00
them I can follow their format and just
31:27:00
make the changes they want and the other
31:29:00
thing with the patent administration is
31:31:00
if you have filed for a patent and you
31:34:00
get a rejection letter I learned this
31:36:00
from Lewis foreman who is the founder of
31:38:00
Edison nation he said that to me
31:42:00
I met him one time and he said to me um
31:44:00
if you get a rejection letter the patent
31:47:00
administration doesn't necessarily want
31:50:00
you not to get your patent they want you
31:52:00
to get it but they just might need some
31:54:00
changes so call him up on the phone and
31:56:00
ask him exactly what is it that you need
31:59:00
me to change and it could be the most
32:01:00
simple thing as from my patent it was
32:03:00
just a very simple change that I had to
32:06:00
make in the verbage and I was able to do
32:09:00
that myself because I had the format of
32:11:00
the written application that LegalZoom
32:14:00
had done for me so I made the amendments
32:16:00
and then I got into it made a lot of
32:18:00
changes because then I started reading
32:21:00
it and comprehending it and it was like
32:23:00
okay I'm now I'm gonna change this
32:25:00
because it's gonna sound better and so I
32:27:00
made those changes and it was approved
32:29:00
within a year so you know it's important
32:33:00
you you can do it even if Sutton looks
32:36:00
really scary just you know know that you
32:38:00
can do it especially if your inventor
32:40:00
your mind is there your mind is a point
32:43:00
where you are thinking of stuff yourself
32:46:00
so you can learn to do these things
32:47:00
yourself yeah one hour percent I am I am
32:50:00
hoping that our listeners are are
32:52:00
realizing this and and sinking in what
32:55:00
you're saying because you're you're a
32:56:00
million percent right and and this is
32:58:00
what we need to hear as inventors we
32:59:00
don't want to hear the naysayers we
33:01:00
don't want to hear the people who might
33:02:00
be jealous that we came up with an idea
33:03:00
it's very important to talk to people
33:04:00
that are in the same boat of you that
33:06:00
have actually done it as you have so
33:08:00
it's very important that's why I'm glad
33:10:00
you're you're mentioning those things
33:11:00
secondly Louis Forman great guy I know
33:14:00
Louis he's also
33:15:00
very smart and really knows this stuff
33:18:00
when it comes to the invention world so
33:20:00
I'm glad to give you that advice so we
33:22:00
only have about a about a minute or so
33:24:00
left I do want to talk about how people
33:27:00
can get their hands on your product and
33:29:00
also I hear I'm on my notes that you
33:33:00
have a promo code for our listeners yes
33:38:00
is available on my website which is the
33:42:00
cupcake Iraq comm and I also sell it on
33:46:00
Etsy and Amazon and house and I'm just
33:50:00
now going to be on a website called
33:53:00
uncommon goods and so it's available in
33:56:00
all those places and on my website the
33:58:00
cupcake rack com I am giving free
34:02:00
shipping I believe I put down free
34:05:00
shipping and the promo code is launch
34:09:00
pad because that's who we're with today
34:11:00
inventors launch pad and use all capital
34:14:00
letters when you type in your your promo
34:17:00
code and you'll get free shipping very
34:19:00
cool
34:20:00
all right well listen I am so happy you
34:22:00
were able to find the time to be on the
34:24:00
show today we gave some great
34:25:00
information and I congratulate on all
34:27:00
your successes I know that it's just
34:29:00
listening and talking to you I can see
34:30:00
you're having fun of doing this it is
34:32:00
frustrating I'm not saying that but it
34:34:00
is it is fun when those ups come around
34:37:00
and we wish you all the luck with this
34:39:00
product possible and you know maybe
34:42:00
maybe we can have you on again in in a
34:45:00
little while and so you can give us some
34:46:00
updates on what's been going on anytime
34:51:00
you'd like and thank you so much for
34:54:00
having me it's been a pleasure speaking
34:55:00
with you and you know on my website I
34:59:00
also have a form submission or I'm on
35:02:00
social media with the cupcake rack and
35:04:00
I'm always willing to help answer any
35:07:00
questions if anybody is going through
35:10:00
any of the steps that I've already gone
35:12:00
through I would be more than happy to
35:14:00
help and answer any questions if anybody
35:16:00
would like to ask so that's great I'm
35:20:00
sure that you're gonna have some people
35:21:00
take you up on that yeah so so for me
35:25:00
for a call me let's go thank you so much
35:27:00
for listening in on eventers launch
35:29:00
Network today I thank quirky HSN and the
35:32:00
University of Tampa for having and
35:34:00
putting on that great American Dreams
35:36:00
Academy that was held down here was all
35:38:00
something thank them all for doing that
35:40:00
for any of you listeners please go on
35:43:00
out to Google Play or iTunes leave us a
35:46:00
rating an honest review will help us in
35:49:00
the future deliver content that you're
35:51:00
looking for it'll also give us an idea
35:54:00
of how we're doing and how we're
35:55:00
delivering the show to you so I
35:57:00
appreciate any feedback anything you can
35:59:00
do and we'll catch you next time
36:01:00
on the inventors Launchpad Network you
36:03:00
all take care

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