American Dreams Participant; Lucy Pellegrino Introduces us to Her Product, The SlickLizardDesign

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Lucy Pellegrino, the Founder of Slick Lizard Design, LLC., has over twenty year’s experience launching and marketing hundreds of products for top tier consumer electronics companies including, Apple Computer, NEC, Canon USA, Nokia, Nikon and others. With a love of accessories, passion for good design and an expensive electronics habit, Lucy was tired of settling for cases and bags that fell short of her expectations in some way. She decided to take matters into her own hands and in 2016 launched Slick Lizard Design. Without a creative outlet Lucy would be like a fish out of water. Inspired by beautiful things and the smell of crayons, markers and glue, no design project is too big (or too small) for Lucy to tackle.
https://www.slicklizarddesign.com

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Podcast Notes

1You Tube Transcription
hi everyone and welcome to the inventors
0:03
Launchpad Network
0:04
I am carmine danesco your host for
0:07
today's follow up show from the American
0:10
Dreams Academy that was sponsored by
0:12
quirky run by HSN and they held it at
0:16
the beautiful campus of the University
0:18
of Tampa I have on the line with me
0:21
Lucie Pellegrino and she has a pretty
0:23
cool product we caught up with her at
0:25
the show and we wanted to do a follow up
0:27
get some information see what's going on
0:29
with the product and and hopefully we
0:31
had to get it out there for two because
0:32
it's pretty interesting and I think it's
0:34
one of those ideas that is kind of right
0:37
for everybody hey Lucy you over there
0:40
I'm doing good thanks for being on the
0:43
show today we're talking a little bit
0:44
before I started up the podcast and you
0:47
had such good information going I was
0:48
like hold on a second let me let me turn
0:50
on mics you know and it seems like you
0:53
you seem like you've been made you were
0:55
made for this I mean you had your pitch
0:57
you rolled right into your pitch like
0:58
goes nothing how long have you been
0:59
working on this product Wow wow that's
1:10
awesome so you you have this product in
1:13
stores yeah so I actually launched the
1:16
product about 18 months ago and I was
1:19
fortunate enough to land my first
1:21
customer my first retail customer which
1:24
was Sam's Club so it got picked up and
1:27
placed in 622 Sam's Clubs across the
1:30
country for holiday Wow that's pretty
1:33
crazy I mean that's pretty awesome I
1:40
mean that's um
1:41
that is is definitely a unicorn type
1:44
thing it doesn't happen too often I was
1:48
actually I launched it at a trade show
1:50
in New York City and I expected or my
1:54
plan was to go out and get some
1:56
mom-and-pop type of retailers build that
1:59
before I pitched it to you know big
2:01
national big-box retailers that it
2:04
actually worked out exactly the opposite
2:06
of that yeah Sam clubs a pretty good
2:11
head and
2:12
now it didn't come without challenges
2:14
but it was real real good hit yeah I
2:16
mean yeah the world will kind of get
2:18
into that well we'll go about 15 minutes
2:21
or so or a little bit more but I really
2:23
want to hear about those challenges
2:24
because it can help other people are
2:26
there any other stores that it has
2:27
rolled into since then hopefully talking
2:34
to them real soon about in store and a
2:38
couple of mom-and-pop retailers well no
2:41
that's great I mean that's awesome why
2:42
don't you um in case somewhere where
2:44
listeners have to jump off I'd like to
2:46
hear I like them to hear a little bit
2:48
about or see your product maybe you can
2:49
tell them where they can purchase it
2:50
sure the company slick lizard design and
2:54
the product is called slate it's sl8
2:58
like like slate like a tablet sleek and
3:03
it is a multi reversible neoprene tablet
3:08
sleev there's nothing like it it's I
3:10
just got my patent last month so it's
3:12
patented here in the United States and
3:14
what makes it cool is it's actually 16
3:18
looks in one case so I could take this
3:21
one case and I could turn it inside out
3:24
and show you a completely different look
3:27
right so I could turn it from that
3:29
pattern to blue and now if you don't
3:33
want blue you can turn it again and I
3:39
could keep turning it and get 16
3:42
different looks in this in this same
3:44
case but in addition to it to looking
3:47
cool and being able to you know match
3:49
your case to what you're wearing or
3:51
where are you going
3:52
it offer also offers great protection
3:54
you have the case is two-sided so you
3:58
can put your tablet in one side and you
4:01
can actually put your keys or your
4:03
mobile phone or some other piece of you
4:06
know something in the other side and
4:08
they never touch each other so you
4:09
actually get two pockets super stretchy
4:12
super padded it's a great case for if
4:16
you carry your tablet around with you
4:18
inside of another case and your handbag
4:20
and a briefcase in a suitcase because it
4:23
protects both sides not just the screen
4:25
but it also protects the back
4:27
Wow it's as you were doing that I kind
4:32
of was like it looks like she's a
4:33
magician she keeps changing this to look
4:35
and it's just one case but it has so
4:37
many different looks yeah it's actually
4:39
16 looks it took me a while to figure
4:41
out exactly how many iterations it was
4:49
16 looks in one case well I could see
4:52
why it was it was a hit in the sense
4:55
because not too often you get to
4:57
purchase one thing and have multiple
5:00
like that every once in a while exhale
5:01
one or two looks but you have so many
5:03
different designs within one piece that
5:05
it's something for everybody put on your
5:14
shoes you wanted to make sure that
5:16
something else matched it so why not
5:18
have that same option with your tablet
5:20
case you carry it with you everywhere so
5:23
why not be able to match it to your
5:24
outfit or where you're going or I'm in a
5:27
corporate environment so I want it to be
5:29
you know tame down a little bit or I'm
5:31
going out with my friends and I want its
5:32
people or fun looking so you have all
5:34
those options in the one case yeah it's
5:37
pretty cool and I know there's probably
5:40
a huge story behind them give us a
5:42
little bit of of how you got the
5:44
manufacturing done and the design work
5:46
because to me that look would look kind
5:48
of complicated to explain to somebody to
5:50
get to make it a lot of years I would
5:55
tell you exactly how many but a lot of
5:58
super electronics so I had contacts in
6:03
China that could do the manufacturing
6:05
for me so when I finally decided it
6:09
actually came from I needed a new iPad
6:11
case I went out so you know all the
6:12
likely retailers looking for something
6:15
and I couldn't find anything I liked so
6:17
I came home and I had an idea and I sort
6:21
of I have an obsession with all sorts of
6:25
accessories so if you go up into my
6:27
attic I have luggage handbags wallets
6:29
all the castoffs and things I bought
6:31
then I thought I loved and ended up
6:33
hating so I went in there I found some
6:36
old cases and I ripped them apart and I
6:38
got my glue gun
6:40
out and I took actually taught myself
6:42
how to sew and I came up with first
6:44
prototypes and man they were rough and
6:47
they were scary-looking but I actually
6:50
was able to come up with something that
6:52
reversed the way I wanted it to jitan
6:56
necessarily had the stretch in the
6:58
padding I needed it and I took that real
7:00
rough prototype sent it off to to China
7:04
and it took about a year to get it right
7:07
and source the right material but then
7:10
when we landed on it I know that right
7:12
is right it was right and we went to
7:15
market with it Wow so I mean even having
7:18
the contacts you know it took a little
7:21
bit of time to actually get it done and
7:23
right and get it to to what you wanted
7:25
yeah five different factories working on
7:29
it all of which I had thought at the
7:31
onset we're going to be able to do it
7:33
but the material presented a challenge
7:35
sourcing the right material presented a
7:38
challenge assembling it presented a
7:40
challenge and then I finally landed on
7:42
one factory that was able to do it and
7:44
they had knocked it out of the park for
7:46
me well it looks great I mean I didn't
7:49
get to have one of those in my hand to
7:50
really take a look at it but and just
7:53
from the from when you were doing it the
7:54
quality of it looks looks really good
7:56
yeah super electronics my first priority
8:02
was making sure that I came up with
8:04
something that protect the device that
8:07
was inside that was first and foremost
8:09
doesn't do me any good to have something
8:11
that's cute and pretty but that you know
8:13
is gonna break the device or not protect
8:16
what's inside so that was my first
8:18
priority and then to pretty came after
8:21
that yeah well that's a good that's a
8:23
good way to structure it exactly right
8:25
you know that helped set me apart really
8:33
good well that's awesome I think it's
8:35
great now when you went to the event the
8:41
HSN American Dreams event was there
8:43
something specific you wanted that you
8:45
want to get on HSN did you just want to
8:46
get some feedback some some information
8:49
were you looking for some kind of
8:50
structure what were you what were you
8:52
looking to maybe
8:53
get from the event yeah you know I sort
8:55
of stumbled upon the event online you
8:58
know I was poking around HSN side and I
9:00
saw the American Dreams piece of it and
9:03
I applied and when I got accepted I
9:05
really didn't know what to you just
9:08
don't know what to expect you know or is
9:10
somebody gonna try to sell me something
9:12
useful way to spend two days or three
9:15
days is the pitch gonna be legit is it
9:19
gonna go any you just you don't know
9:21
who's gonna be there or how it's gonna
9:22
be run and I was blown away I mean my
9:26
expectations I mean the event was
9:30
top-notch I mean I've been to a ton of
9:31
corporate events over over my career and
9:33
this was run great the speakers were of
9:38
the highest caliber that you would
9:40
expect it's something like this the HSN
9:44
folks man they were they were givers
9:46
right they were super friendly and just
9:49
there was no pretense there was no
9:51
anything it's just they wanted to
9:53
provide this information to all the
9:56
entrepreneurs that were there and I just
9:58
can't say enough about it I feel like it
10:00
doesn't happen a lot with me I feel like
10:02
I'm still on a high from those three
10:05
days of being in a room with like-minded
10:07
people sharing ideas and just everybody
10:10
trying to help each other it was it was
10:12
really cool that's so great and I agree
10:15
with you you know it's very seldom you
10:17
get to go to an event of that caliber
10:19
where at some point they're gonna say
10:21
pull out your pocket I'll pull out your
10:23
wallet you know yeah yeah and and like
10:33
you said I mean while I was walking
10:35
around and we know that we know that
10:36
God's made you sane and quirky and and I
10:40
was in awe of the the people they were
10:42
bringing in from HSN from quirky these
10:44
were know you know and again HSN has
10:46
some excellent people
10:47
these weren't low-level people these
10:49
were these were the decision-makers yeah
10:54
and another thing you just said just
10:56
springg how did you like that the the
10:59
University of Tampa the building is that
11:02
place awesome Wow
11:05
I went to a state school in New York it
11:09
didn't look like that yeah we love it
11:17
there folks that ran that whole facility
11:21
they were awesome as well it was like I
11:24
felt like I was in the twilight zone
11:25
leaving New York and you go into this
11:27
friendly bubble down in Florida it was
11:29
great yeah well that's good and you know
11:32
we we we helped with some of the
11:34
students out of that entrepreneur
11:35
program we go there once or twice a
11:37
month and and work out of there and so
11:40
we're kind of used to the facility but
11:42
when when people come in and they see
11:44
this unbelievable facility that
11:46
University of Tampa has you know right
11:47
on the Hillsborough River there and it's
11:51
just so nice so it does have that
11:53
atmosphere of like wow you know these
11:57
kids are going to school here but yeah
12:03
so that's good I wanted a touch base
12:05
with you and see what's the next steps
12:08
for you for your product how did the
12:10
pitch go we actually weren't there we
12:12
had another speaking engagement we had
12:15
to go to how did the pitch sessions go
12:18
no I walked out of my pitch feeling
12:22
really positive I think you know I hit
12:24
all the points I wanted to hit on I was
12:28
as relaxed as I guess I could have been
12:30
I mean it's always good to be a little
12:31
bit nervous I got a little nervous but I
12:33
think you know again I got everything
12:35
out and now I'm just checking my email
12:38
every three seconds to see if there is
12:40
any kind of feedback from HSN in my
12:42
inbox so I guess what we'll we'll hear
12:45
if we're gonna hear something and we
12:47
won't hear if we're not gonna hear
12:48
something I think that's probably the
12:50
protocol but I feel good I'm not overly
12:55
confident I'm but I feel good and you
12:59
know I'm rooting for all all the other
13:02
people that were in there as well there
13:03
were some great products being pitched
13:05
and I think I have a shot so do you know
13:09
75 other people that were in that class
13:12
so well you know the good part is it and
13:15
and you know the good part is you're a
13:17
business person I can tell just by the
13:18
way that you're your
13:19
speaking and you've done this for a long
13:20
time as you know HSN has a specific type
13:25
of product they're looking for and
13:27
whether they pick your product pick
13:28
somebody else fried not and it doesn't
13:30
mean that any predators is a negative
13:33
influence on anybody's product but to
13:35
them as they as you they probably
13:36
explain its dollars per minute and they
13:38
have a specific thing so so that's
13:41
that's the good part even if you don't
13:43
hit that or they don't call you they do
13:46
call you whatever it is it's just that
13:48
you know your product could probably be
13:51
sold in so many different places and and
13:53
that's something that you know obviously
13:54
you're you're already doing but that's
13:58
that's the one thing about HSN or QVC or
14:00
any online shopping is that you know
14:03
they're looking for that specific thing
14:04
that there that that they have planned
14:06
so it's it's it is a hit and miss type
14:09
thing to be on HSN but on the flip side
14:16
of that just having the opportunity to
14:20
pitch in front of those eight people
14:23
that's great experience you know no
14:26
matter how many times you put your
14:27
product in front of buyers or in front
14:30
of other executives or it doesn't matter
14:32
you know you got we got religion
14:35
feedback we got to present it in a way
14:38
that you know we've got a little bit of
14:40
a crash course in how to do it before
14:43
were there purposes I think that that
14:45
takeaway is you know you can't put a
14:48
price tag on that
14:49
no no I agree and like you said it was
14:51
no it was no cheap event they did they
14:55
went all out quirky did an awesome job
14:57
HSN did I mean they had people from the
14:59
University there it was awesome no I
15:09
know and JD Rambo was there she's
15:12
awesome matter of fact I'm gonna have JJ
15:14
on the show later today as a matter of
15:16
fact yes he's really good so sorry let's
15:20
um let's talk a little bit we're kind of
15:22
low on time let's talk a little bit
15:23
about how listeners can can maybe get
15:26
your product sure the best is from the
15:30
comfort of your own home you can order
15:32
it from
15:33
website which is slick lizard design.com
15:35
the retail price on its $24.99 you can
15:41
also follow me on social media slick
15:43
lizard design on both Facebook and
15:45
Instagram I love the name that's cool
15:49
yeah the lizard because sometimes people
15:52
don't connect it they thought behind the
15:54
lizard is it changes colors alright so
15:57
it changes colors depending on its
15:59
environment so that's kind of where how
16:00
we landed on that yeah yeah I'm still
16:03
trying to figure out how you get all the
16:04
different designs in one thing but I so
16:11
alright Lucy I listen I really
16:14
appreciate you be on the show today I
16:15
know you got a lot going on and if we
16:17
hear anything about your product will
16:19
certainly get in touch with you if you
16:21
hear anything let us know
16:22
maybe we'll get you it's you know and
16:24
talk about if you hear anything or if
16:26
you get on HSN or love to have you back
16:28
on after you're on the show we'd like to
16:31
follow you and and make sure things good
16:33
things are happening oh thank you I'll
16:37
talk to you later
16:38
great have a great day hi