Barry Freeder Introduces us to The CouchCoaster and Gives His Pitch to Jared and Karina

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Barry Freeder always had a creative spirit and a passion for innovation. However it was only when faced with the prospect of redundancy that he decided to finally grab the bull by the horns and start his own business, offering the first of what he envisions to be a range of unique, innovative products designed to solve everyday problems. We spoke to him to find out more about his company Hit Products and its first offering, CouchCoaster

The Inventors Launchpad Network – Is proud to present The Pitch to Get Rich show, Co-Hosted by Karina and Jared Rabin Inventors of the Hang-O-Matic and Carmine Denisco, Managing Partner with Inventors Launchpad. Karina serves as a partner in the business and manages Hang-O-Matic’s sales, distribution and marketing departments. Since helping bring the company to market in 2014, Karina has helped sell more than 300,000 units. Her tenacious and go-getter attitude have landed Hang-O-Matic on the shelves of industry giants such as Bed, Bath and Beyond, and Hobby Lobby. Now, Karina and Jared want to teach YOU how to pitch your product and get it selling!

www.thepitchtogetrich.com

This Podcast is brought to you by the Inventors Launchpad Network.

Watch the podcast here!

 

Podcast Notes

1YouTube generated podcast notes, please excuse any typos.
hi everyone so it's a little weird for
0:04
us today because usually we have a car
0:06
mine as a host who starts off the show
0:09
but today it's just um Jared and I Jared
0:12
you guys can't see but Jared is wearing
0:15
a hey Mac uniform or like you're like
0:18
you're sure thank you baby I was trying
0:19
to look official today today we have a
0:23
new inventor I'm really excited to also
0:26
let you know that today's episode is
0:29
going international cause the pond
0:32
across the pond we're going all the way
0:35
to the UK for us Thank You Barry which
0:41
is exciting for us because hang
0:42
grammatic is available in the UK so if
0:45
anyone listening in the UK and you want
0:47
to try out the hang o matic i invite you
0:49
to go to QVC UK website or Amazon or
0:54
Amazon I'm not talking to a big retailer
0:56
there right now wait hopefully they've
0:57
replenished inventory because they sold
0:59
out complain can't complain
1:02
um the other thing I wanted to really
1:04
quickly add because this is our fourth
1:07
episode and we really want everyone to
1:10
know that there is so much inventing
1:15
help out there like companies who just
1:19
do that and I really wanted to reiterate
1:22
that Jared and I did not get any help
1:25
and that we did everything ourselves
1:27
we've been on for reality entrepreneur
1:30
shows Jared's been on QVC four times
1:33
including UK and we got our product into
1:37
nearly 12,000 stores we actually are
1:39
adding on a new store so I think it's
1:41
really important you know that you know
1:45
we're the real deal inventors we are a
1:48
bit not sure tank right what you think I
1:51
just think it's very important to just
1:53
start it out there so and now I'd love
1:56
to introduce Barry shabbat shalom and
1:59
thanks for joining us all the way from
2:01
England preciate your time thanks for
2:03
having me it's great to finally meet you
2:05
face-to-face is ocarina we both spoken
2:07
before and it'll say to meet you as well
2:09
Joe
2:10
thanks for coming on with us we
2:12
appreciate it yeah thanks for a not too
2:14
it's a holiday so before we're getting
2:16
into it why don't you give us your pitch
2:20
my pitch well you're talking to a buyer
2:31
yeah whatever you want
2:32
right we're beyond can I help you okay
2:41
so I'm the inventor of a product called
2:44
couch coaster which is the only drink
2:46
holder that sits snugly wrapped around
2:49
the arm of a sofa here's a quick visual
2:53
of it if you've never seen a cat poster
2:54
before so just imagine this draped over
2:57
the arm of the sofa and the drink goes
2:59
in there it's a super simple product
3:04
yeah it's something that every single
3:06
person can use around the world just to
3:09
make life that little bit more
3:10
convenient no more spills messes on the
3:13
sofa if the coffee table is not quite
3:15
within reach that's exactly where the
3:17
couch coaster comes into play and you
3:19
can also store remotes in their multi
3:21
fuck mobile phones other little sets and
3:25
so far so good
3:27
couch face is now beginning to sail
3:29
around the world in lots of different
3:30
markets and I'd love to answer any
3:33
questions you have about it well thank
3:36
you very and I just want to add for
3:39
those people who are not gonna you know
3:41
we're gonna post this video to our the
3:45
pitch to get rich YouTube channel but
3:47
for those who don't get to didn't get to
3:49
see the couch coaster
3:51
what I like to call it is it's basically
3:53
a coaster that you put around the the
3:58
handle the armrest of the couch so I
4:02
personally love it because Jared spills
4:05
often I do spill often karena thank you
4:08
for mashing that in more places are
4:11
booked yeah it doesn't make sense
4:18
so so Jared likes to drink coffee well
4:22
you should have heard those well
4:23
actually this
4:24
we'll be posted later anyway Jared
4:27
drinks his coffee on my orange couch and
4:30
we have had accidents and I think this
4:33
is perfect for those people who drink
4:36
their coffee on the couch just like
4:38
Jared does and you don't have to you
4:41
don't have to move the cup just stays in
4:44
the coaster which is really nice
4:45
hey Barry did you take in consideration
4:47
I just curious you know in America they
4:49
say a lot of things are bigger that the
4:51
size of cups I mean does it fit yeah
4:55
that's a really interesting question
4:56
when I was researching the specific size
5:00
of the container openings is actually
5:02
two so right now you can see the young
5:04
opening this is with the adapter inside
5:07
which is the perfect fit for a standard
5:10
and you know can of cola or bottle of
5:13
beer just fits in really nicely but
5:16
actually if you take it out like so you
5:20
can see that the opening is now wider
5:22
and it reveals the slot for the handle
5:25
of a month just like that and I think
5:30
from America the only criticisms I've
5:32
had so far is that it doesn't always
5:34
it's not quite a wife if somebody gets
5:37
tumblers which are extremely popular in
5:40
the American market but to be fair the
5:42
Yankees tumbler will still fit within
5:45
that distance it's just that you can't
5:47
use it with the adapter I think one
5:49
thing we learned years ago is you got to
5:51
make most people happy not everyone
5:53
happy right there's I mean angle
5:54
mannequin and then whatever other parts
5:56
we've looked at it you know both you're
5:58
never gonna make everyone happy you're
5:59
never gonna make like it's like trying
6:01
to make your wife happy all the time
6:02
never gonna happen yeah ten is good my
6:13
poster it was always a compromise
6:16
between the way couch poster looks so
6:20
the aesthetics the way it functions and
6:22
of course the cost of manufacture so is
6:24
like those three fighting forces going
6:26
on all the time and they all want you
6:29
know biggest chunk of the pie but holds
6:31
your money to create the perfect product
6:33
that fits most people's criteria is
6:35
always going to be a bit
6:38
what about color I was curious to know I
6:42
have to interject I feel like there's an
6:43
elephant in the room
6:45
elephant Serena cuz this is gonna go on
6:49
our YouTube channel you probably here's
6:51
a thing I know I know but you could see
6:52
oh you're gonna be on our YouTube
6:59
channel and and I'm looking at you and
7:01
I'm like people are like well why is she
7:04
so quiet mind something got a lot better
7:07
looking
7:07
no they won't see this they don't see
7:10
the top here oh really
7:12
yeah talking oh how do you guys amazing
7:17
well since I just said something you
7:19
might as well say hello
7:25
oh it's curious to know if that's the
7:26
only color just it's a safe and neutral
7:28
and and good but just curious yeah great
7:31
question so Chris is actually available
7:33
in five different colors and it's
7:37
basically influenced by the most popular
7:40
colors of people's sofas around the
7:42
world so kind of standardized black
7:44
brown grey cream and I also
7:47
manufacturing red as well to throw a bit
7:49
of color into the mix it always looks
7:51
great when you present the five and
7:52
colors together but of course and you
7:56
know some people just standard going for
7:58
black and that's all they ever buy and
8:00
some people you know want to throw a mix
8:03
in there on my couch for a lights of
8:05
cream or a red as well so so Bed Bath
8:07
and Beyond will be your first that's a
8:09
target American he's already on back
8:10
bad-mouthing beyond calm also well you
8:15
know we can begin so the main outlets in
8:18
the US market is Bed Bath & Beyond
8:20
online as you mentioned and there's also
8:23
the grommet comp which is a hugely
8:25
popular platform as well I'm also
8:28
selling on amazon.com and then I have
8:31
also opened a few modern pop style
8:33
stores and from when I visited my last
8:36
trade show in America which was
8:38
America's Mart in Atlanta I was
8:40
Winnicott with catalogs the improvements
8:43
catalog fresh finds unlisted
8:46
I see on TV company as well so a real
8:50
mix but I'm definitely looking to try
8:52
and get cap go through it into some big
8:54
box stores as well because I think
8:55
that's a great product for marmax TJ
8:58
Maxx Marshalls home goods I'm know if
8:59
you're familiar or not but it's a
9:00
discounter yeah but yeah we have them we
9:05
have houses called TK Maxx or TJ Maxx oh
9:08
I so we have a break of home cents which
9:11
i think is similar to your home boots
9:13
okay so when you when you first reached
9:16
out to me you know I had quite a few
9:19
conversations online and the biggest
9:22
thing that you were looking for help
9:24
with is how to break into US markets in
9:28
terms of you know your all the way and
9:30
you can obviously you know it's very
9:32
difficult for you to do both so what
9:35
have you decided of how are you gonna
9:36
approach the US market yes monkey and so
9:41
I've just come back from Germany where
9:44
we've got what we've just had Europe's
9:46
largest consumer goods show and show
9:48
called ambiente in a huge exhibition
9:51
center called mess a Frankfurt and I
9:54
actually met a few companies from the US
9:57
who were expressing some serious
9:59
interest in working with the product and
10:01
some of those companies actually are
10:03
going to be at the Chicago home in
10:05
housewares show next month which I'm
10:08
thinking of coming to possibly as an
10:11
exhibitor and maybe as a guest as we
10:14
discussed Farina so I'm still doing a
10:17
lot of networking and I I mean I think I
10:21
mentioned you I'd even met a bit beyond
10:23
buyer at the European show and so I'd
10:26
still love to try and work with him and
10:28
his team to get capture Costa from just
10:31
on an online listing into their schools
10:35
I've got a few contacts you know that
10:37
can try and sell this thing to Container
10:39
Store Brookstone people have been
10:42
mentioning to me Menards so so yeah I've
10:46
got a few options up still exploring
10:48
them all okay because what I know was
10:51
curiously no we'll just the transition
10:53
from online which sounds like this
10:54
mostly his his strong suit in the US
10:56
versus a retail will be huge when it
10:57
comes
10:58
have we seen this packaging have you
11:00
seen his pen I've only seen his
11:01
packaging like on you know email not
11:05
physical pet you should send it to I'd
11:07
love to see your packaging because I
11:08
think it's a great invention simple easy
11:10
to use total problem solver I'd love
11:13
this huge packaging because I think that
11:15
could be important yes the biggest thing
11:18
that I would love for you to do and I
11:21
mentioned this to you earlier and I
11:23
think it's very important for people
11:25
listening is how to break into retail
11:29
stores and when Jed and I first started
11:31
we did have people like you mentioned
11:33
Menards we met a guy when we first
11:35
started and he was like I can get you
11:37
into Menards like tomorrow we're like oh
11:39
my god really okay yes yes yes please
11:41
get us into Menards and he ended up
11:43
writing a list of all the stores then he
11:46
could get us into and the first door he
11:48
went to was Menards and he didn't get us
11:50
he didn't get us a purchase order in
11:53
fact Menards said they weren't
11:54
interested and because that because that
11:57
sales rep was told one no he decided not
12:03
to continue to work with us okay
12:06
remember oh yeah and I can tell you
12:08
today that I took that list that he
12:10
wrote with his own handwriting of older
12:12
stores he could get us into and I
12:14
contacted all those stores and I and
12:18
we're in every single store we contacted
12:21
including Menards as of last week right
12:25
what wouldn't get appeal yeah we got we
12:30
we got a verbal we I mean it was
12:32
obviously it's gonna happen so what I
12:35
really want to advise here if I may is
12:38
don't wait for anybody no one is as
12:43
passionate about the product as you are
12:45
right so you either follow up with them
12:48
right away but as I told you before you
12:52
know when we were chatting on email I
12:53
helped you with your pitch I'm sorry I
12:56
think the pitch I helped you with is
12:58
amazing because the pitch you had before
13:00
was just a little too long right so I I
13:02
helped you shorten it and you you
13:06
probably have a long contact list you
13:09
can also find buyers on LinkedIn
13:11
and just email 50 people a day yeah
13:17
that's great advice do you use Gmail as
13:20
your email host are you I use I use
13:25
Google mail services bar I'm obviously
13:27
sending from at 8 products which is the
13:29
baby but you're using Gmail right
13:31
correct correct okay well I don't know
13:33
if you know this but Gmail has a canned
13:37
message and you can create your pitch in
13:41
the canned message and save it so all
13:45
you have to do is change the email
13:47
address and the name of the person
13:50
you're sending it to well so it's it's
13:52
it's like a template it says hi John
13:55
hi Nancy hi and that's fine but if I
13:58
would disagree with I feel like every
14:00
emails need to be slightly changed to
14:02
your market I hate candy I feel like I
14:04
could see it candy melanin irritates me
14:06
when it's my pitch but I feel like a
14:09
pitch the pitch to Menards might be a
14:11
different pitch in Home Depot to teach
14:12
them and I just feel like want me to put
14:14
a little more time into that but that's
14:15
my pain in my opinion that's fine in the
14:17
bottom you you could add that's true in
14:20
the bottom I do so there's that one
14:22
sentence I would say hey I'm TJ Maxx I
14:26
know you have these these in these these
14:28
products and hang o matic would be an
14:30
additional good upsell to the products
14:34
you're already selling so I so I do do
14:36
that but the rest like you know your
14:38
message goes hi Barry I'm from all of
14:40
that stays the same you know it's still
14:44
really easy to do so rather than waiting
14:47
for someone to come help you this is
14:50
something you can do yourself well Barry
14:52
are you using are you contacting
14:53
yourself or using a distributor or what
14:55
how you contacting companies in the u.s.
14:57
you know I didn't really smoke my
14:58
approach is much more in line with what
15:01
Kareena has been saying I have been
15:03
doing a lot of openness style emails to
15:07
lots of different buyers some of them
15:09
have been receptive and I've had some
15:10
really easy wins from writing and you
15:13
know a great pitch and you know that's
15:17
been great and others you know you do
15:19
have to sort of jump through a few hoops
15:20
find out which buyer which department
15:24
you need to be talking to
15:25
and but I'm very very practical I mean I
15:27
take the view that as Korea mentioned
15:31
it's my baby no one cares about chapter
15:33
pressure as much as I do I can
15:35
definitely see it working in bricks and
15:37
mortar stores and this year my goals for
15:40
2018 to make that happen to make that
15:43
transition off of just online sales to
15:46
seeing it you know on a shelf space you
15:51
know in one of those big for standing
15:52
floor to you know floor to ceiling type
15:55
things
15:55
I think isn't the radiant pulse by you
15:59
know it's it's something people need to
16:02
discover by accident
16:03
pick it up Wow 1995 that's a great price
16:06
I'm gonna take one of those to the
16:07
checkout so that's what I'd like to go
16:09
with it well Richard when Barry and I
16:12
talked a lot he he thought it was an
16:15
impulse buy what do you think um I think
16:18
III mean prom with an impulse buy item
16:21
it's sometimes it's it's temporary so
16:23
your ear so like right now we're in
16:25
Hobby Lobby at the register and we won't
16:26
be there forever eventually sales will
16:28
decline probably than impulse buy if you
16:30
if you go that angle is a lot of times
16:32
it's just in there temporarily for a
16:34
year for an endcap
16:35
seasonal it I feel like your item could
16:38
be a staple in the and like the aplenty
16:43
appliance like the running part that I
16:46
could target so the thing of an impulse
16:54
so it's interesting if you're in the
16:56
impulse section your turns right to the
16:58
amount you're expected to sell is gonna
17:00
be considerably higher than if you get
17:02
placement on the shelf sure every part
17:04
of the store has a value right so the
17:06
part of the store near the register like
17:08
we are in Hobby Lobby has a very high
17:10
value to be added register the hard
17:12
turns don't stay here here here you're
17:14
out versus at Home Depot where we're in
17:16
the hardware section buried in the
17:18
picture hanging Department yeah we're
17:20
not getting the turns yeah we're not
17:21
came to sales but the value of that
17:23
space is low relative to the impulse
17:26
section so we can be in there for a
17:28
decade which even it's a month so I
17:31
guess people are excited as are we to be
17:34
at a Hobby Lobby register because we're
17:35
turning so many units but I'm always
17:37
looking at the sales
17:38
every month you know with this you know
17:40
nervous on my sales high enough to
17:42
maintain that section whereas like a
17:43
Home Depot again the value of a being
17:46
the middle of an aisle somewhere is
17:47
lower all right so that space is worth
17:49
less yeah
17:52
important to know what that if you're
17:53
going impulse Impuls that's cool but
17:55
just keep in mind you you that could be
17:56
a temporary placement if that's there
17:58
yeah I think I'm using that piece as a
18:02
kind of loose way of saying you're
18:04
finding the item discovery in it install
18:06
and deciding then ma you want to I'm not
18:09
necessarily saying that I'm looking to
18:11
sell to the impulse buyer for placement
18:13
at the cash register I completely
18:15
appreciate what you're saying and as as
18:17
Karina's advice before you know it is a
18:19
great complementary product to something
18:21
like the latch ray or you know our
18:24
western wear which is how a lot of
18:25
retailers view capture price and you
18:28
know you can show support so there's
18:31
lots of options for it so keep in mind
18:33
when you're when you're kneeling some in
18:34
the US if you're using some certain
18:36
verbs you use it's gonna go down fire so
18:38
yeah right the impulse buyer is not the
18:41
buyers gonna be possibly who you're
18:42
looking for just keep in mind the
18:43
verbage and no different when I was in
18:45
when I was in the UK I was there like
18:47
six months ago I came with a couple days
18:48
earlier I wanted to get you know we all
18:51
speak English but some of the verbage I
18:52
use is very American yes you know
18:56
traditional English and I wanted to get
18:58
acclimated so I didn't sound like an
19:00
a-hole on I'm you know on QVC UK so I
19:03
think keep in mind you know yeah we
19:05
speak the same language some of the
19:07
verbally different yeah definitely some
19:09
substances I completely hear what you're
19:11
saying and I've already come across some
19:13
of the more American lingo and I always
19:15
try to you know incorporate that into my
19:17
emails as well cool yeah I mean I think
19:20
that's important - I'm sorry go ahead
19:22
I was just gonna say because I'm not
19:24
sure how long we've got but I did want
19:26
to show you something rather special
19:27
diet managed to show you just because
19:29
I'm at my parents house and this is from
19:31
eight years ago it's the very first time
19:34
that I feel out of cardboard and it was
19:38
designed for my curve so far but as you
19:41
can see this was like it's too sort of
19:44
recesses here in the big recess it was
19:46
for the main part of the month Mikey
19:48
O'Shea and in the second
19:50
recess was for the handle of the mug you
19:53
can see it like that
19:54
so I created this when I was frustrated
19:57
watching the football highlights with a
19:59
bottle of beer and that was eight years
20:01
ago and this is where we are today so I
20:05
just thought that'll be great your
20:06
viewers to see you know I don't know now
20:10
that you show this to me there's this
20:12
product sitting on my desk and I'm
20:15
wondering if we can like like take both
20:19
of these products and maybe go to TJ
20:21
Maxx or maybe go to Bed Bath & Beyond or
20:24
something but your product isn't it's
20:27
amazing that it could fit the handle
20:30
well
20:31
somebody just sent this to us and it's
20:34
also a kind of a coaster but it's for
20:38
plastic Starbucks cups right and the
20:41
reason she sent this to us because again
20:43
Jerris likes to spill his pills on the
20:47
couch I smell my shirt yeah
20:50
but if this doesn't fit this is
20:56
specifically for plastic cups so it it's
20:59
great that yours fits plastic cups wine
21:04
glass mug I mean yours is obviously
21:08
universal but I wonder if maybe that's
21:10
something we can do is because because
21:13
she's having trouble getting into a
21:15
store and you guys have kind of like
21:17
related sure it's quite as quiet it's
21:21
quite funny you mention it critic
21:23
because the second product that I
21:24
launched in ambiente in Europe just this
21:27
week is a second product of mine called
21:30
a table coaster I just do a quick demo
21:37
so this actually has it's got the
21:39
adapter light with the couch coaster
21:40
it's got the slot here for the handle of
21:43
the mug and it's also got a special toy
21:46
urethane base which makes it super
21:48
sticky to any flat surface so just like
21:51
the couch coaster this will make a can
21:54
and a bottle if you take your duck out
21:56
it will take any larger mug with the
21:59
handle so I'm now shipping leads to
22:03
Los Angeles as we speak they're gonna
22:05
arrive in America in around three days
22:07
and these are going to be on amazon.com
22:09
for sale as well and amazon.com
22:14
are you also in UK Amazon is in this
22:17
what's the Amazon links to for those
22:19
that are listening can also find you in
22:21
the UK yes sure I mean it's the way I
22:24
work it in in sort of UK Europe is that
22:27
shit Amazon UK but their platform allows
22:30
sales to happen on amazon.de Germany
22:33
Amazon to Fr France dirty Italy and
22:37
dirty expain so the great thing is that
22:39
actually and as in Europe and now as you
22:42
to sell to those five key marketplaces
22:44
in Europe wait a minute you just taught
22:46
us something amazing so you send this
22:49
inventory to one place correct
22:51
oh wow that's what we need to do did you
22:55
hear what he just said you're saying
22:56
Canon Amazon what I'm saying did the
22:57
same place no we're only selling in
22:59
Canada but he's saying you can send it
23:01
to Amazon Europe and Amazon Europe will
23:04
sell to Germany Italy and all these
23:06
other other countries I thought we have
23:09
to ship to every single country
23:10
president can you repeat that I can feel
23:16
you it in very significant detail after
23:20
the show but sorry if you shit to one
23:22
country and there's an have two
23:23
different platforms that enable sales to
23:25
happen in the other four marketplaces so
23:28
in total you connect it's five
23:30
marketplaces easily and actually even
23:32
more countries than that because Amazon
23:34
would still in our sales to say
23:36
Czechoslovakia or Poland or Slovenia any
23:40
countries within the block and your
23:43
store also shows up in all those
23:46
countries so I don't have to create a
23:48
separate like I could like I created a
23:51
Canada store I created a stir in Mexico
23:54
see you so you're saying you know are
23:56
you we should do a show on just this
24:01:00
central the listings basically gets
24:05:00
Transpo's over into those new markets
24:08:00
and you can reset the pricing and
24:09:00
everything like that
24:10:00
very someone want to find your product
24:12:00
in the US then go to the grammar comm
24:14:00
amazon.com
24:16:00
I am calm I couldn't find you everyone
24:20:00
to go to your website and see you get
24:21:00
more personal yes so if you wanted to
24:23:00
find out posture calm obviously one word
24:28:00
that's the domain count cou CH coaster
24:31:00
calm and I'll soon be adding the table
24:35:00
coaster item on to the website as well
24:36:00
to be honest I mainly use that as a bit
24:39:00
of marketing but sales I much prefer to
24:43:00
going through Amazon and the other
24:44:00
retail channels I've opened are you
24:46:00
planning on calling it the table coaster
24:48:00
correct hmm that's a little that's a
24:52:00
little hard one because in America we
24:54:00
already have like the little coaster so
24:58:00
how is he gonna distinguish himself from
25:00:00
the flat coaster - well it's good that's
25:03:00
called a coaster right clear a table
25:06:00
coaster it just sounds the same you
25:09:00
think it means equal yeah well the
25:10:00
Russian table Labine is back it seems to
25:16:00
work with the branding do not I think
25:19:00
it's great I'm more likely to buy the
25:20:00
new the other one I mean just I'm at the
25:22:00
desk all day sure I would be more than
25:30:00
happy my friend all right well thanks
25:33:00
very yeah I know you have to run again
25:35:00
shabbat shalom thank you so much for
25:37:00
having us and thank you for everyone
25:39:00
who's listening we are the pitch to get
25:41:00
rich calm please subscribe to well for
25:45:00
those of you who are gonna watch our
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25:51:00
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25:53:00
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coming so we can answer more of your
26:00:00
questions
26:00:00
Jared you said it all baby have a good
26:04:00
weekend thanks guys bye