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Podcast Notes

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0:00hi everybody this is Carmine Denisco welcome to
0:03another session of inventors launchpad
0:06roadmap to success today on the
0:10launchpad we have someone who is a
0:13champion for small businesses because
0:15he's always everywhere I go every event
0:18whoever i'm talking to in this area that
0:21I mean the Tampa Bay area and sometimes
0:23it's uh the surrounding areas are
0:25talking about Chris Krimitsos Chris
0:28he's a founding member of the podcast
0:32for podcasting Association he's putting
0:35on a huge event in orlando called pod
0:38set multi media expo the great part
0:41about Chris he's not just a person that
0:43puts on these event I mean he's an
0:45expert he specializes in getting the
0:47word out your products/services the
0:50organic platforms
0:51I mean this guy can help you no matter
0:53what business you're in he can connect
0:56you with people he can do what he says
0:58he does I mean there's a lot of people
1:00out there that talk this guy does we've
1:02talked about so let's get him on here I
1:04think he's on it Christie over there i
1:06am carmine and Chris thanks for being on
1:09the show today my man i know you're busy
1:11I know you've got a bunch of events
1:13going on you're pretty much traveling
1:14the state or tri-state area talking
1:17about the events and podcasting how did
1:19you get into this and and tell me a
1:21little bit about the Florida pad casting
1:23association so yeah the short story is i
1:27have my run associations I i enjoyed
1:30community building and one of the
1:32associations are used to run actively
1:34with emarketing groups and i was one of
1:36the first people to train the arm push
1:37media i know now it's like kind of seems
1:40like yesterday's news but in 07 08 09
1:43when you're teaching people at Twitter
1:45Facebook it was all revolutionary stuff
1:47so at one of those meetups it was in
1:512013 imagine five years later I started
1:54these meet the speed-up system someone
1:56comes up to entertainment in an idea you
1:59can talk about podcasting and I go you
2:02know people doing like these online
2:03radio things and I'm not interested in
2:06featuring that I ago if you do
2:07podcasting do you really know what
2:09you're talking about it goes although I
2:11I know
2:12we don't talk about it because I do I
2:13cast it on itunes that's alright well
2:15bring a presentation let's see I'll
2:17picture you at the meetings now this
2:20meetup that I would do I would promote
2:22all month and about 30 people show up
2:25the great meeting great group of people
2:27and after this guy was done honestly and
2:30his name is teacher being a week we
2:31affectionately called the father is in
2:34the local area after he was done i said
2:38to him how many people do you have
2:39listening to your show because you know
2:41trying to get my numbers up but i have
2:43about 4,000 people that listen for
2:44episode and i said is that weekly he
2:47said yeah but why you apologizing for
2:50that so you realize that we have spent a
2:51whole month promoting for 30 people to
2:53show up in through here do you look at
2:56me puzzles like he thought I was kidding
2:58and I was not getting you know coming
3:01from New York and you know I do have a
3:02sarcasm to my sense of humor but i
3:05seduce you see your 4,000 people when
3:07you go home i just spent almost getting
3:1030 people in the room
3:11you gotta realize that's kind of funny
3:13that you're apologizing for your number
3:14but when I would give f what else people
3:16listen to any message so long story
3:19short and you said I do a lot of the
3:21platform two bigger ones with a hundred
3:23people that show up and wander people
3:25and it's very rewarding for me having
3:27the physical connection but to have a
3:29scalable component of one communication
3:34platform like podcasting for me was
3:38I have a TV background I used to do like
3:40TV shows so when I saw that podcasting
3:43knows no boundaries
3:44it could go all over the world and back
3:46i was intrigued i want to tell my wife
3:49I'm starting podcast she looked at me
3:52like I had to head when i explained
3:53through what was going on she then said
3:55I want to start a podcast now we had a
3:58competition in the family who's going to
4:00start a podcast first luckily we had a
4:02really great business consultant that's
4:03the guy you're both to the people i know
4:06there's no way how the two of you could
4:08start a podcast at the same time and all
4:11the other place you have up in the air
4:12will keep going
4:13luckily i'm so grateful for his stage
4:16advice he said why don't one of you
4:19start a podcast and the other one
4:21support that podcast by being you know
4:23the marketing person
4:25that podcast that's what we did my wife
4:27had an itch and I know one thing in
4:29business if you have an inch
4:31ok and you know your audience then you
4:34got something special because the most
4:36people can be just that part so she said
4:38I want to start a podcast called his
4:40women rock
4:41here's a couple fun facts about that
4:42part is we cut the name by buying
4:44facebook ads to see if you're resonated
4:46is this women which it did we have two
4:49thousand people on her Facebook page
4:50before we ever launched her podcast that
4:53we launched a podcast 2014 and I got
4:56into the top of itunes rankings and ever
4:59since then you know the podcast has been
5:01downloaded 230 countries just over 4,300
5:04women in a private facebook group that
5:06she consults and does business with my
5:08wife in the last five six months if I
5:11figures on a monthly basis thanks to her
5:13following are due to our podcast
5:16wow that is that is phenomenal i mean
5:18even back then you did some testing
5:20destiny and just from the name testing
5:23it you actually started building up the
5:24following that quickly
5:26yeah we rebuilt so this is a really
5:27great thing especially when you're
5:28dealing with adventures we built the the
5:32brand before we launch the podcast now
5:34two things when you want we were going
5:36to watch the podcast so for us this was
5:38like preventive it's like we've been in
5:41we've done enough this is not my first
5:42rodeo we're like okay well we know we
5:45want this neighbor let's test it is not
5:47gonna hurt us we're going to launch this
5:48anyways but does it really hurt we know
5:50it's contagious at two months because
5:52interviewed in and chest time we had a
5:54whole one strategy so that means that we
5:55built up an audience for weaving you
5:58don't launched it out on on the itunes
6:02let's do it in like you said I mean
6:04being having a business background
6:05internal background you know you want to
6:07testing you want to make sure that it
6:09does that it's going to work so you can
6:11tweak it a little bit you know that's
6:13awesome being able to have both of you
6:15support each other and whoever gave you
6:16that advice was obviously very smart a
6:20great way to approach it and since then
6:21I mean now you have so much more going
6:24on and even like that when you were just
6:26saying podcast i mean back in 2008-2010
6:29even 2013 I didn't even know what a
6:33podcast was a little let alone how to
6:35spell it
6:35so now it's taking over by storm
6:38and you knew about this several years
6:40ago yeah you know I've heard the podcast
6:42for quite some time since I was starting
6:44a lot of the social media back in
6:45orlando 92 challenges there wasn't a
6:48large audience for a lot of different
6:50topics there was a large audience for
6:52technology podcast certain things some
6:54comedies about to another
6:57business-centric material and all of a
7:00sudden in 2013 what happened was more
7:04podcasts is depicting muhammad qasim at
7:08the beginning of 2013 we're listening to
7:10be at a computer by the end of 2013 is
7:14flip to a smartphone so what happened
7:16was all these new listeners came online
7:18and the people that were listed and had
7:21shows they're not their numbers
7:23I'm justifiable went through the roof in
7:25other words let's say you have a show in
7:272013 and you're getting 500 download all
7:30of a sudden by the end of the hearing
7:32your show is getting five thousand
7:33downloads press and you couldn't figure
7:35out what just happened but it was with
7:36the users were able to get through their
7:39phone access bluetooth connected to
7:42their cars and listen all day long
7:44podcast and the numbers went through the
7:46group that's when in 2014 with the big
7:49when I was a lot of people got in my
7:51wife was one of them and they were able
7:53to build brands right off their podcast
7:55that dental students beyond the other
7:57activities and platforms stuff she's not
7:59just a podcaster oddity of medium she
8:02uses for her business but it is 11 of
8:05the last 8 three legs of her business
8:07that with salad in our business would be
8:09as strong as it is today
8:11oh this is me for what you telling me it
8:14it sounds like he got into it you'll
8:16just that the cost just at the right
8:17time and having the ability to really
8:20reach out to anybody at any time it
8:23actually seems almost like you're you're
8:25you're on the radio in a sense but you
8:28can go over the world at any time
8:30yes you have to understand the radio is
8:33a very antiquated device because we had
8:38a radio in our car we would have to
8:40listen to a set number of dials that the
8:42FCC sanction for us to listen to nothing
8:45wrong with that other than let's say I'm
8:47an inventor and I want to let listen to
8:50up about inventions 24 step that's not
8:53possible there's a show right now about
8:55our being people that love are being
8:57where the heck are they gonna listen to
8:59a radio show about our being
9:00but personally Darby is literally
9:03traveling all the time and they would
9:05love to hear more about their RV
9:07lifestyle therefore there's a podcast
9:09that started niche that went viral
9:10almost immediately so certain things in
9:13the podcasting pretty much most of the
9:15shows on the podcast of medium would not
9:18exclude existed radio because it's a
9:20niche group of people when you said in
9:22that all over the country that niche
9:24could be a million people it just wasn't
9:26big enough for letting a marketplace
9:28individually in one geo-target so now
9:31it's tough
9:32the rules are changing everybody's going
9:33to undermanned audio it's going to
9:36displace radio I don't think radio will
9:38exist because right now people are using
9:40their TV sets as a radio people in their
9:43homes are playing music on their TV I'm
9:45the holidays on my father-in-law put the
9:48fireplace on the TV there's a enough
9:50plus the 10 most downloaded things at
9:52that time is a firefight he puts that on
9:54the TV the TV is when I looked in the
9:57room where all opening a present the TV
9:59explain a fireplace literally the
10:01fireplace right and my father was
10:03watching his ipad i'm looking at my
10:05phone always in the room are looking at
10:07our mobile devices while the TV is
10:09playing are fireflies that while walking
10:12up gift just tells you the consumer is
10:14going to get all their stuff Eric via
10:16their mobile devices
10:17yeah it's it seems almost at almost any
10:20business that has a nice even if you
10:23don't you can actually utilize this
10:26podcasting medium for either advertising
10:29just your business a certain people i
10:31mean you don't have to have hundreds of
10:33thousands of listeners in order to
10:35attract new customers so if i have a
10:37small business in my area I could just
10:39do a podcast to attract or give
10:42information to those customers say they
10:44went on my website and they want to
10:45learn more information they could go on
10:47my podcast and getting more information
10:49but i don't care if I get a hundred
10:51thousand years so I could use it either
10:52as a podcast you to make money to get
10:55advertising or i can use it as a tool to
10:59attract more customers what cats could
11:01be for almost any business
11:03i I really have seen people use
11:07podcasting across all spectrums and you
11:10know one quick tip I give people that
11:12you don't want to do an interview show
11:13you don't want to do with daily show
11:15literally its dynamic content that
11:18searchable through the internet so you
11:20could you could create a dish of
11:22frequently asked question podcast that's
11:2510 episodes long where you answer each
11:28frequently asked question that you get
11:30asked for your business and put in audio
11:33and then link it up to your signature
11:34line so then people could see all let me
11:37invest as much bad oh i just sent out an
11:40email to carmine let me check the
11:41casting he's got to show that it's in
11:44his signature line he recommended and it
11:46might be something that I could listen
11:47to comments and I could get more
11:49knowledge about what you do those three
11:52things will happen one is if I'm not as
11:55i read consumer you just educated man
11:56who you work with who you would like to
11:58work with so now I could be referrals
11:59for if I am someone that's in your niche
12:02I'm an adventure
12:03I don't know no better how to
12:04communicate with you I know how you work
12:06how you are you know consult with your
12:09clients and then the third thing is I'm
12:11not interested but you know I know that
12:13it's there and I might pass it on to a
12:15cousin or someone that's like you know
12:16what hey this guy's got some content my
12:19nephew is an inventor i think i should
12:21send this silly it's a no-lose situation
12:22and the United I just don't know why
12:25people aren't using it at the same time
12:27is searchable so if you have a couple
12:29keywords in the title of your show and
12:31someone searching content on the
12:33hi your episode possibly might come up
12:36and now people might listen to the audio
12:37us pretty just read my mind is exactly
12:42what we use our show for to educate our
12:44clients our current lines or just the
12:46inventor population altogether we love
12:50using the podcast for not only
12:53educational purposes but the information
12:55outer get information from other
12:57adventures people like yourself who can
12:59help the invention industry so that's
13:01exactly what we use in our podcast to do
13:03we use it as a frequently asked
13:05questions page and use it to get the
13:07information out there so you're exactly
13:08right house in not only inventors but
13:11almost any business can use the pod
13:12castle so let's go into how you are
13:15helping on businesses
13:17maybe launched a podcast because again
13:19what you were saying I mean there's
13:20probably such a small group of people
13:22that are using podcast I'm not only to
13:25their advantage but using in the right
13:27way I know you started several ways to
13:30get information after or the ways to
13:32help people in the area starts oh so I
13:35know you you have the Florida podcast
13:37association is that something that you
13:39started or or how's that going yeah we
13:41started the Florida podcast Association
13:43shortly after my wife's monster podcast
13:45because you have to understand or know
13:47it sounds crazy the 23 years ago was a
13:48lot harder to do a podcast technology
13:51has gotten infinitely easier since but
13:54you know it was just difficult now here
13:57you have USB cable microphones very
14:00no that's not really text that to 2 pi
14:03kapp so when I saw how hard it was for
14:05her with their intros and outros in my
14:07wife is 3x Abby herself we despite i
14:12decided to start okay because we had
14:14already helped nine other people start
14:16the podcast we all got together it was
14:19August of 2014
14:21since then that group now you know we
14:23launched over a hundred podcast out of
14:25Florida podcast association which meets
14:27once a month and people can look it up
14:29at second tuesday of the month but we've
14:31done to open it up internationally for
14:34everybody all over the world that need
14:35help we do a conference called processed
14:39multimedia expo and the website is fast
14:42at us and separate 23rd through 25th we
14:47literally have a three-day conference
14:49that people all over the world they're
14:50sending we have people from Israel
14:52taiwan Germany are trinidad you know
14:55Canada all over the US coming in to
14:59participate they learn more about their
15:01podcast we teach them how to monetize
15:03their podcast but here's the number one
15:06thing that you do you need to attend the
15:08constant communication anywhere else if
15:10you create very specific and powerful
15:13strategic alliances with other content
15:16creators to have audiences that cannot
15:18be duplicated that you can do interviews
15:21but when you meet them and and you know
15:22in the flesh
15:23there's just certain things that that
15:25can be done that you into one
15:27when its life so when it's live people
15:29get to meet each other they get to see
15:31if they like each other and then before
15:33you know it
15:33people aren't different shows they're
15:35collaborating and that's what helps grow
15:37people's audiences while he answer and i
15:41totally agree are being being here on
15:43the online and talking back to fourth
15:45year when you're working with people
15:47hand-in-hand and having this type of
15:51it is that you establish a lifelong bond
15:53with some of these people there's no
15:54doubt about it and if they're in other
15:55countries or throw the parts is parts of
15:57the world are just a couple states over
16:00being able to connect them can really
16:02open up your business to other parts of
16:04the country to other parts of the world
16:06if you're looking to start a podcast or
16:09you need information probably even
16:10people that have high caste are
16:11successful if they go to process i'm
16:14sure that they will be able to grow
16:15exponentially just by the education and
16:17knowledge that they learn
16:18here's the interesting things many of
16:21our attendees are extremely successful
16:23podcasters hot look at actually the
16:25majority of them are podcasters that
16:27have very successful following its the
16:31beginners that we have trouble getting
16:32we do get beginners but what they don't
16:34realize is they're actually going to be
16:37mingling with people have built a huge
16:38audiences we actually have a i would say
16:41at least 30 of our attendees that
16:44millions of downloads like each one node
16:46so it's not we attract more veterans
16:49because with the veterans know that the
16:51beginner stuff figured out yet
16:52in order to grow your face and expand
16:55from the audience you built the only way
16:57you can do that is by meeting the other
16:59content creators have the audience's
17:02that'll put your audience work on
17:05plus you can be an expert guests on
17:07other platform and then there's a lot of
17:10comparing of notes and I just try this
17:12did you try what happened so within one
17:15you know two or three-day concentrating
17:17to compare notes and started the sauce
17:20so to speak so when you go back out
17:22I you're ready to rock and build your
17:24audience stronger so we actually have a
17:26lot of like a veterans that attendance
17:29and they they're more asked to attend
17:31then beginners beginners i have to i get
17:34a lot of beginners because I go around
17:35speak you know me mr mobile place
17:38have to kind of convince them here's why
17:40you need to attend the people that are
17:41veterans podcasters I really don't need
17:43to ditch a much more than what are the
17:46days when is it
17:47let me check my calendar that's the
17:49conversation so it's two different
17:50conversations beginners or what am I
17:52getting out of it what is it
17:53people have audiences great when is it
17:55wasn't days let me check my schedule and
17:57that is very different conversation yet
17:59so to me again you're if you're a
18:02beginner using and you probably hear
18:04that all the time i'm planning on
18:06launching my podcast I'm working on it
18:08it's going to be done soon and you're
18:10going just launched it just get it going
18:12you know and there's people that will
18:14contemplate for months and months so
18:15those are the people you need to just
18:16pushing the door process get him in
18:18there so they see that it's not as hard
18:20as they think that they just got to get
18:21you myself i'm learning I learn
18:23something everyday that i talked to it
18:25to an interview somebody I learned
18:27things about my pocket to make it better
18:29husband and then you have those veterans
18:30there that are just going to build up on
18:32top of what they're doing and having
18:34both of those teams together
18:36I mean much just a fun event is it's an
18:40amazing event and then like for
18:41beginners we actually have to do on-site
18:43state record their first show for free
18:45because their own audios technical crew
18:48every hosting company in the world of
18:50their given way three hardware things
18:52that cost you know three hundred to a
18:54thousand dollars and obviously don't
18:57give it away to everybody but when you
18:59have you know for 500 people in
19:00attendance and i'm giving away about a
19:03hundred different items 1 in 4 people
19:05gonna walk away with something that's
19:06probably close to the value of the
19:09tickets that they purchased so it's you
19:11know it's a very unique opportunity and
19:13it's because of the relationships i do
19:15then I'm able to get more out of my
19:17sponsors and they want to give more
19:19because because of the interaction we
19:22create it's a lot of on one of our
19:24podcasters right now working with
19:26magazines within his niche and the sick
19:29of people for the magazines are
19:30cross-selling not only selling as for
19:33the magazines but now they're selling ad
19:35space for his cap
19:37that yeah and in its it's hard to
19:41explain you know without trying to be
19:43sailing and without trying to get people
19:45to think what they talk about it is so
19:47important i'd meet Ruby use and after i
19:51spoke with you about this actually
19:52believe that this is the future of
19:54getting a new business of really
19:56bringing people in together because when
19:58you have this podcast you have you going
20:00to reach out and do interviews and talk
20:02to people you can build your business
20:04exponentially I can interview people
20:06that I would never have the ability to
20:08talk to you know presidents of companies
20:10investors investment groups guys out in
20:12Silicon Valley I could call and say hey
20:14guys can you be on my Ticats I'm trying
20:17to give people information that you
20:18might have and in and when I'm doing
20:20that I'm building up a relationship with
20:23them it's not like I'm trying to get
20:24more call in and ask for something from
20:26them so I believe that the podcast is a
20:28relationship builder
20:31yeah I just one aspect when you were
20:33mentioning it earlier i was thinking
20:34about that we have individuals that have
20:36used that gap to get in front of the
20:38heads of their association their
20:40organizations and has made them into the
20:43top influencers in the marketplace
20:45within a hero stuff because they were
20:47able to get into no doors that would not
20:50never open any other way
20:51now you can have an informal
20:53conversation with that individual half
20:54hour to an hour at the end of
20:56conversation if you're knowledgeable you
20:57know what you're doing what they say
20:58like hey what do you what do you do
21:00besides the catchment oh I on the market
21:02called a nice i deal with you know
21:04business is like yourself or whatever it
21:06is they might say you know what you
21:07should talk better enough so that
21:10happens all the time we have someone
21:12that created Medicare nation or name's
21:14Diane Daniel associations that Medicare
21:16expert her business was not called
21:18medication choose we branded it now
21:20because they're processed name is
21:22spot-on she got to talk to the head of
21:24the Red Cross so on and that's like one
21:27of the many who she talked to the heads
21:28of all these amazing Association who
21:30gets what when it came time for renewals
21:33I medical reviews but there's a reason
21:35for it she was so busy consulting
21:38getting paid consulting because she's
21:40getting referred by always because um
21:42has a huge social like you should have
21:45today and let's put her as a service
21:46providers that can help people in the
21:48she said it was the best year she's ever
21:50had you know you were at the meeting
21:52where she just came up for air and she
21:54was talking about how podcasting has
21:56revolutionized entire business now this
21:58is someone that's what the course wrote
22:00a book about what you did
22:01folks are great but the problem with
22:03book is their old-world i can use it
22:06right now is correct
22:07more and more people are coming online
22:08listening to the podcast and they're
22:11much more acceptable because most people
22:12have more time to listen to the stuff in
22:14the car on the go when you go travelling
22:17we've got earbuds in there you know ears
22:20listening to something whether it's
22:21music podcast think I'll go to an
22:23airport i guarantee you six out of ten
22:26you should count next time let me know
22:29from wrong
22:30six out of ten people are suggesting
22:31some form of content whether it's earbud
22:34whether it's watching a video just go up
22:37through an airport do accountants le67
22:39people are actively by Justin content no
22:42one hundred percent now the eighth to me
22:45and how it's gonna sound odd but it's
22:47actually safer say it's a safety issue
22:49for me when I when I Drive I always like
22:52to go and get places as fast as i can i
22:54am always in a rush i'm always trying to
22:56get places where i found is listening to
22:59the podcast I actually look forward to
23:02the ride and that's what kind of sold
23:05beyond the whole thing with podcast i
23:07found myself not only be in commerce
23:09taking my time and not wearing if i can
23:12get there as quickly as possible
23:14I actually look forward to the commute
23:16and and I think that's actually working
23:18with a lot of people it really is is
23:21because they say a university of shorts
23:24and you get well with if you look at
23:26educational stuff great but there's
23:27comedy podcasters two hours long but I
23:29listened to that are enjoyable for their
23:32own reasons so it's the estimated three
23:35just kids if you don't know what the
23:37answer is audio content it's pretty much
23:40free you know some people have premium
23:43content that if you want more you could
23:45by the way the podcaster makes money
23:47usually have a business they have some
23:49other products they may offer my wife
23:52says consulting she barely mentioned it
23:54but she does every so often and she has
23:56so many listeners that she got quite a
23:58bit of
23:59there's different ways you could have
24:01commercial like radio like people drop
24:03in commercial after there's many
24:05different ways these content creators to
24:07modifies and for you the consumer you
24:09get to listen to something really
24:11amazing for free as you're driving
24:13common like you said to get to somewhere
24:15but the the fun fact i would mention
24:17car- everybody remembers back in the day
24:21for most people remember back in the day
24:23there's one premium set of headphone
24:26that if you were speak for you traveling
24:29people would tell you to get and it was
24:31the Bulls noise cancelling headphone
24:34there are about 250 230 dollars is about
24:3710 years ago
24:38yes if you go to a store okay i have got
24:42to tigerdirect before they close down
24:43and I want to go look for something and
24:47I want up in denial and that's awesome
24:48headset then I looked on the other side
24:50of the island for more husband then I
24:52walked it was about 20 feet of us to the
24:54right and left
24:55why our headsets analogy go up to a
24:58thousand dollars if not more
25:00$200 now is a lower price has that ok
25:04get Richie ten twenty dollars for people
25:07are buying 2 307 hundred-dollar be test
25:10thousand dollars
25:11what happened that now we have headsets
25:13there was so much money the values that
25:16were placing on the content that we are
25:18digesting between our ears are worth
25:21spending seven hundred to a thousand
25:23dollars in s so that tells you where the
25:26on-demand revolution for audio is going
25:28just by looking at all the different
25:30types of people by yes that's a great
25:33way to look at it here you're exactly
25:34right i mean i see people walking around
25:37and I say to myself wow there's some
25:39expensive headgear walking around this
25:42area i mean you everyone that's
25:44listening to this podcast there's no way
25:46not to notice that I mean bright red
25:47bright silver you know these people
25:49where the pod could be listening to the
25:51podcast or listen to the different
25:52content and there's an expensive
25:55hardware walking around it's become a
25:56fashion statement and it's um yeah it
25:59kind of sort of think about this 10
26:01years ago a few some people have said it
26:03be a weird thing to think about that now
26:06it's normal to go anywhere and people
26:09have headset
26:10or they have that bluetooth thing around
26:12the neck here for the phones or whatever
26:14that they put there's all kinds of
26:16different here we use but the way here
26:18but thanks to apple they made him very
26:20popular on everybody has a little bit of
26:23white ear but when they're traveling or
26:25you and I have because just like yours
26:28as the bigger stuff i like the big bulky
26:30you know like the piece kind of stuff so
26:34everybody has a different thing but
26:35they're now a fashion statement a part
26:37of our life I and that goes to show you
26:40that the headset is what was digesting
26:43from the headset that we deem valuable
26:46and that's something really important to
26:48understand because ten years ago the
26:52premium has that was posed in a hundred
26:54dollars now some young people might not
26:56even know what Moses they know peace
26:58that's right it's Chris listen man I
27:03know you're short on time I appreciate
27:05you coming on the show today and if we
27:08did our job correctly there's going to
27:10be some people out there that are going
27:11to want to start a podcast so if you can
27:13give us to read baby tips on someone who
27:16wants to get going listen to this and
27:19they say next for me
27:20look at those three little steps d well
27:24one thing is if you're not the technical
27:26person do not get distracted by the so
27:29you comin here fairly technical you can
27:31figure things out but a lot of people
27:32are not so let's just say you're not
27:34technical to me a huge favor don't get
27:37distracted by that fight and ATR 2100
27:41audio-technica that is a kind of
27:43microphone and i'm using right now it's
27:45plugged in here for all your laptop USB
27:49plug enable and that allows you to
27:52record now for my news using zoom a lot
27:56of podcasts the other you soon for skype
27:58that is something that you used to
28:00record your audio now besides the
28:03technical stuff there's more on that
28:04they either go on youtube recorded find
28:07a video let's say you're not a
28:09technician like you don't want to do
28:10anything with that after there's
28:12literally service providers that will be
28:14a part of that and this is important to
28:16know that show up and they will edit
28:18your heart like you sent him the
28:19audiophile don't put your intro outro
28:21they'll put
28:22up into the ice you don't have to worry
28:23about any of that look up for forty to
28:26fifty dollars in episode and many times
28:28of episodes short they could charge of
28:30$15 level at which is really cheap if
28:32you think about it
28:33so for you if you can budget a hundred
28:35twenty dollars you even have an expert
28:37gambling the stuff on a monthly basis
28:38where you don't all you have to do is
28:40the good stuff and then you send the
28:42files of them to do the rebel that's
28:44that's that's like two chips you want
28:45the third tip and I can't stress this
28:48please have a niche know who the
28:50audience is within your niche unless if
28:53you're going to do a generalized stop
28:54arguing example everybody in today's
28:59that we live in everybody's a consultant
29:01I'm not hating on suffice
29:03all I'm saying is please have a niche
29:05within being a consultant like combines
29:08you at you and consulted investors but
29:10then you do specific things that I can't
29:12find anyone else to do
29:13therefore when I think of anyone that
29:15needs help in the inventing niche online
29:18in front of risk are the only two people
29:19i know to refer because they were very
29:21specific about what these now if you're
29:24a break it fix consultant let's say
29:26there's like a diamond dust and I got to
29:28figure out of the hundred people i know
29:30who do i refer them to so if you have a
29:33please make sure you understand what's
29:35an itch that you're trying to facilitate
29:36and what's the message you're trying to
29:39match and don't be pathetic in concrete
29:42you might start to show it might not
29:44that's ok effect we started to show it
29:47your way ahead of the rest of the game
29:48now you want to figure out where do you
29:50need to pivot based on the feedback you
29:52got for you figured out something better
29:54pivot start another show and I guarantee
29:56you that show will more than likely be a
30:00hit we've had three or four podcasters
30:02in our association and started shows
30:04that were unsuccessful that pivot is and
30:06have some of the top shows in all
30:08podcasting all because they started and
30:11they figured it out as they went along
30:12i'd rather you do that then do what they
30:15call appreciating appreciating his
30:17podcast is that fade out before they
30:19ever stop which is a weird thing that
30:21happened they actually there's ppl
30:23carmine this is no joke with me I've had
30:25the interview hosting companies because
30:28we're making a documentary on podcast
30:29they told me that there's people that
30:31will record five shows upload them to
30:34the hosting company and never released
30:36the show's canceled wow that that is
30:39really some critics of everything
30:42ah well you know a distant he said to me
30:45those those hints those tips that you're
30:48giving are basically across the board
30:50I mean failure is imminent you are going
30:53to fail at some of the things you do if
30:55you try what you think someone we're
30:56going to fail but you have to learn from
30:58those move ahead
30:59it's just like rebranding a book or or
31:01whatever you're doing you have to keep
31:02going you're not going to hit it on the
31:04head perfectly every time that's like
31:06hitting a lot of if you do that's great
31:08but for the other 99 so the other 999
31:11people you gotta try things gotta get to
31:14the right education you can work with
31:15the right people saying yes to surround
31:18yourself with the right people you're
31:20going to Florida podcast Association
31:23joining their go into pod set it is so
31:25important to get the right information
31:26before starting off know Chris I know
31:28around the short time that this is so
31:31p for people launched a podcast how
31:33could care should they be you know back
31:37in the day and i'll be able to be really
31:39prepared now i'm at the point where i've
31:42seen people running gun and they kind of
31:44get it done probably just they have 33
31:47recorded interviews before you go live
31:49so that way if you're doing all once a
31:51week show
31:52let's just say that your frequency
31:53Alicia know you have the first three
31:55weeks covered as you figure out the rest
31:57i won't be too overly prepared because
31:59what happens is for those of us that are
32:01perfectionists which I am one when you
32:03start over preparing it it becomes like
32:06a six-month project instead of a
32:08four-week let me get it done with by the
32:10end of the month at lunch and night I
32:12don't think you should place that kind
32:13of important you bet
32:15speed of implementation in today's world
32:17ok is more important than perfection so
32:22I heard a speaker by naming Gary
32:23Vaynerchuk stages someone ask them is
32:26good the enemy of great and he said good
32:29is the gateway to great and i totally
32:32so start with good use that as the
32:34Gateway to get into great now you're
32:36already ahead of the train you know why
32:37because your peers are still waiting to
32:39perfect within their mind and you're
32:41already doing it
32:42yeah now that's at that has some great
32:45advice and Chris I know you got to get
32:48I do want to thank you so much for being
32:50on the show I i owe you so much for for
32:54getting me started on this five cast
32:55road it's really helping not only myself
32:58but helping a lot of inventors a lot of
33:00the bottom you seeing a lot of people
33:02some information that again you know
33:05peace equality email me and I would work
33:07with each person that contacted us
33:09this is giving them the ability to learn
33:11some information learn from other people
33:13that we have on the show and its opening
33:15up got only the world it but its opening
33:17up the inventors to store information so
33:20i really thank you for doing a lot of
33:22this podcasting stuff and I want
33:24everyone to know that if they are
33:26looking at to start a podcast get
33:28information on exhibition at least again
33:30joining podcast associates but if all 10
33:33do they should go to process they should
33:36get out there and it's in orlando you
33:38have to get on register and Chris real
33:40quick how can the how get the content
33:43very simple on for me my emails Christie
33:46hrs at odds best at us but if you want
33:50about the process because comments a
33:52good friend and I've been asked to be on
33:55one or two pockets but we created a
33:57coupon code if you're an adventurer and
33:59you'd like to go you'll get a discount
34:01because you're listening to this audio
34:02make sure to use the code join me it's
34:05all lowercase no space join me
34:07it will get you a discount to the
34:11remember this is a three-day conference
34:12in orlando the first day Thursday is the
34:14start of workshop so that's if you know
34:16nothing and you want to get started so
34:18if you're a beginner i would recommend
34:20you buy the three days that if you're
34:21extremely busy you kind of know the
34:24nautical cast and we want them to
34:26marketing into manifestation and just by
34:28the two-day tap on and the last piece of
34:30advice from I'll give any inventor let's
34:33say you have no interest in podcasting
34:35which I totally understand and you find
34:38this very interesting i want you to
34:40understand as a content creator as an
34:43adventure that needs to get out your the
34:45word of mouth as the content to content
34:47creators there is a tour that is
34:50happening people do book tours right
34:52the new way to tour your product
34:54invention or book or whatever it's
34:56called the pod tour is going on hundreds
34:59podcast the only way you can get on a
35:01pod tour
35:02there's two ways one you could have a
35:04representative that represents the
35:06podcast have a big download big numbers
35:08and you get on that way which is awesome
35:11because basically the PR agencies or two
35:14you can do it the freeway which is
35:15showing us the process me to press the
35:17flesh with amazing podcasters meetup
35:20people in the business niche and if they
35:22see your invention they see what you
35:23representing a bunch of them might put
35:25you on the hot gas and when you put that
35:27out into the world you get to think when
35:30you get hundreds sometimes thousands of
35:32people listening to your episode and you
35:35just never know when you put things out
35:36into the ether of the universe howl and
35:38come back i think you know this I know
35:40that you might be speaking in front 10
35:42people you don't know that one person is
35:43the connection you've been waiting for
35:45but a podcast it's a lot more the second
35:47thing is when a podcaster upload their
35:49episodes to their website because many
35:51people then put their podcast on their
35:53website they have a thing called show
35:55notes and many podcasters will then
35:57linked to the adventures website and
36:01actually tagged things that the inventor
36:02mention that show notes issue with
36:05called organic backwards which is an SEO
36:07term and those are all our organic no
36:10tricks no nothing
36:11that's one of the best ways to get PR
36:13out of value of product their invention
36:15is by being on other people's podcast in
36:18the back set my mind you guys have
36:20adventures which has to help the country
36:22and the adventures that you work with
36:23just show you that your your head of
36:26this your head of the curve are but you
36:29know this has been talking about it for
36:30three years
36:30the thing that I'm very fortunate that
36:32the majority of people know what the
36:33word podcast three years ago I would
36:36spend 30 minutes talking about what the
36:37word I'd cast me
36:39yes that i believe and anyone is
36:42listening to this you can tell Chris
36:44knows his stuff and this is just a
36:46sampling of what he offers what they
36:49offer at the best multimedia explode if
36:53he's thinking about doing a little bit
36:55getting worried about your product your
36:58this isn't so play it again I thank you
37:01so much reduced fine
37:02hoping that that we get some people out
37:05there with some listeners and we
37:07appreciate the help my friend thanks
37:08Carmen I really appreciate brother take
37:10care enough you