Christina Daves, Award winning Inventor, Best Selling Author, TV Show Host and PR Expert, Talks How to Generate Buzz and Get Noticed.

Life-Changing-Residual-Income-Opportunity-and-Successful-Business-Ideas-multiple-income-streams
The Do’s and Don’t When Approaching a Company
September 29, 2017
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Listen as Inventors Pitch Their Product to Bob Circosta, TV’s Billion Dollar Man and See if Their Product Has What it Takes to be on TV.
October 2, 2017

Christina’s success has come from her belief that no dream is too extraordinary to accomplish as long as it is met with an extraordinary effort. She has built a career through strategic thinking, willpower, and – most importantly – not being afraid of a “no” when faced with a challenge. This determination has resulted in building six successful companies, becoming an award-winning inventor, and a best selling author – a seamless example of her problem-solving tendencies, ability to gauge market demand, and personal willpower. When she launched CastMedic Designs, Christina had no publicity budget, taught herself the ins and outs of PR and in less than a year appeared in over 50 media outlets (including national television and magazines) by figuring out a precise formula the media responded to and repeating it for continued success. To date, she has been featured in over 250 media outlets including the Steve Harvey Show and TODAY. Upon launching PR for Anyone® to help small business owners, entrepreneurs, authors and professionals from multiple industry sectors learn how to easily and effectively generate their own publicity. Working with clients, PR for Anyone has generated well over 7 figures in sales from free publicity. These profitable strategies and experiences inspired Christina t write a bestselling book, PR for Anyone™ 100+ Affordable Ways To Easily Create Buzz for Your Business, providing over 100 tips to gain free media exposure.
 

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Podcast Notes

1YouTube generated podcast notes, please excuse any typos.
0:00
hi everyone and welcome to inventors
0:03
Launchpad Network
0:05
I am comma and danesco your host for
0:07
today's episode today on a launchpad we
0:10
have an award-winning inventor she
0:12
really really hit the ground running
0:15
with her invention it's uh it's been out
0:17
there you've probably seen it but you
0:19
didn't know is her she's an opera to her
0:21
she's under the year I think a women
0:25
inventor of the year she's pulled so
0:27
many things she's been on a Steve Harvey
0:28
Show she's been on a Today Show a lot of
0:31
different networks she's a keynote
0:33
speaker she's a public relations expert
0:36
podcaster I think she stole podcasting
0:38
we'll check into that and the list goes
0:40
on her name is Christina Dave's and I
0:42
have her on the line hey Christy and I
0:44
are over there hey how you're doing
0:48
sorry about that long list we had so
0:51
much things that I want to say at the
0:53
beginning but I kind of said let me just
0:54
get this started you know and that's all
0:56
I could remember but I know you've done
0:58
so much not only in the invention world
1:01
but also in the business world we've
1:03
been on TV you won The Steve Harvey Show
1:06
and we can talk about that but once you
1:09
give us a little bit about what's
1:10
happening now and as we progress we'll
1:13
get into all the things that I mentioned
1:14
earlier sure yeah so I invented a
1:17
product as you know anybody watching I
1:20
had this great idea I did my research
1:22
everybody loved it so I manufactured of
1:26
course I manufactured about five six
1:27
years ago before we had 3d printing
1:29
before we could limit our numbers a
1:31
little bit yes why I to manufacture
1:34
overseas I have a lot of products and I
1:37
brought it here and what I didn't
1:39
realize is I created this whole new
1:40
space to the marketplace
1:41
I created a fashion line for medical
1:43
devices which is really cool really fun
1:45
but nobody knew they needed to decorate
1:49
you know their medical booths and we had
1:52
mortgaged the house so I was it was like
1:54
do or die you know it's like how in the
1:56
world do I tell people about this
1:58
invention I didn't know anything I
2:00
didn't know anything about marketing I
2:02
couldn't afford advertising I couldn't
2:04
afford a PR firm
2:05
so I basically I look I went to the
2:08
library and I read checked out a lot of
2:10
books on PR
2:12
and started you know watching webinars
2:14
and you know reading white papers and I
2:17
became this DIY PR expert I figured out
2:20
how to get myself on TV how to get
2:21
myself at magazines because when I did
2:23
that I sold a lot of products mom yeah
2:27
you know you're you really jumped in
2:29
when you say you mortgage the house I
2:31
mean you were you were serious about
2:32
your invention we we knew it was a good
2:35
idea
2:36
and I you know it did my homework I
2:37
researched the market you know there
2:39
four million people a year put just in
2:41
medical boots so you know you could do
2:44
the math I could get a percentage of
2:46
that to spend $25 I'm doing okay but it
2:50
was the marketing piece that I knew I
2:53
had a great idea everybody loved it
2:55
people wanted it even in my focus groups
2:57
people who are like oh you're doing what
2:59
and then they saw it they're like oh my
3:01
gosh that's so cute I would totally wear
3:03
that but but that next step of getting
3:07
getting your invention out there was the
3:09
part that that was really hard like it
3:13
really stumped me and I and I know so
3:16
many people watching you know we're
3:17
going through the same thing so but
3:19
there is a way to do it there is a way
3:21
to have amazing success yeah and it's
3:24
funny you say it's because I struggle
3:25
with it myself I come up with the ideas
3:27
I think this is a great idea everybody
3:29
wants it and it's okay to admit that for
3:31
all and listen is that you you're good
3:33
at some things and some things you're
3:34
not I mean you could have a team around
3:35
you but nobody really does everything
3:37
great on their own either way but I mean
3:40
I struggle with that I have this great
3:42
idea and the idea is a good piece of it
3:45
but getting it out there you it seems
3:47
like that's the most important part
3:48
right if nobody knows about you you I do
3:53
this whole program about visibility you
3:55
know the more visibility you get the
3:56
more customers you potentially have and
3:58
the more customers you potentially have
4:00
the more money you make so that
4:02
visibility piece is key and what's so
4:05
awesome even the difference from five
4:07
six years ago when I started as social
4:09
media via social media was there but
4:11
it's not like it is now you mean I have
4:14
a hundred thousand followers you know
4:16
between Twitter and Facebook and
4:18
LinkedIn and that's a lot of people that
4:20
I can touch that you know it's that
4:22
whole network thing well who are they
4:24
connected to and where they can
4:25
- so there's so much but you have to do
04:28
it you know you can't just wish it that
4:30
somebody's gonna want your product or
4:32
license your product or buy your product
4:34
you've got to be the one you've got to
4:36
be your own megaphone you've got to tell
4:38
the world it's there and it's awesome
4:40
and buy from you yeah you know it's so
4:43
so funny you say that can I could tell
4:45
that you're passionate about inventing
4:47
and to me it seems like is it at a point
4:52
where if you're super passionate but to
4:54
me it's like a kind of a recipe like you
4:55
have to have the good a good ingredients
4:57
you gotta follow a certain process
4:58
you can't just be passionate that's good
5:00
but there's other things that have to be
5:02
done I mean is there like a series or
5:04
steps to do I know you have a book out
5:06
there you do keynote speaking is there a
5:09
certain way to do something or is it
5:12
just you kind of just throw get a lot of
5:13
things against the wall
5:15
no and it's all about strategy it really
5:18
isn't and I figured out for the PR piece
5:20
of it it's kind of a three-pronged
5:22
approach you have to be newsworthy you
5:25
have to have a great hook and you have
5:26
to find the right journalist and the
5:28
reason you need all three is you know
5:30
you've got a great story and you and a
5:32
hook is you know a subject line a
5:34
headline you don't just write here's my
5:36
pitch you know they're gonna get five
5:38
hundred or a thousand of those you know
5:39
what can you tease them with that's
5:42
gonna make them go oh I got to read this
5:43
email and then finding the right
5:46
journalists I made that mistake for at
5:48
least a year I would find one person at
5:50
a magazine or newspaper you know and it
5:53
might be the book editor which has
5:54
nothing to do with my product I'm like
5:56
oh they'll forward it for me
5:58
they don't forward it for you but
6:01
there's no excuse I always people are
6:02
like how do you do this how do you find
6:04
these people like I got this top-secret
6:06
resource and it's called Google it's a
6:11
question engine ask it who is the
6:14
fashion editor for InStyle magazine and
6:16
guess what their name pops up they're
6:19
not they're not hiding behind a veil
6:21
it's not you know like The Wizard of Oz
6:23
these people they need our stuff they
6:26
need our stories if we give them cool
6:29
products and cool inventions they look
6:32
better if they can if they're the ones
6:35
who are featuring it first in their
6:36
magazine or their newspaper or their
6:37
television show
6:38
you just have to know the strategy to
6:40
get in front of them and pitch the right
6:42
thing at the right time so that it's
6:45
applicable and it fits with what they're
6:46
doing yeah I agree I agree 100% and the
6:49
great part about it the industry that
6:51
we're in and I know you're an
6:52
entrepreneur and you have several other
6:53
businesses that you started and but the
6:56
innovation industry seems like it's
6:57
growing and it seems like all kinds of
6:59
magazines not just a lot about
7:00
inventions magazines and television
7:03
shows they're all sponsoring or doing
7:05
something with innovation and i think
7:07
you're right i mean if you continue and
7:09
you get in front of people at some point
7:10
they're good they're gonna want to
7:12
contact you if you do it the right way
7:13
yes and do your homework I teach this
7:17
day in and day out if you want to be
7:19
ahead of all of your competitors do your
7:22
homework if you want to be in real
7:24
simple magazine read ten editions and
7:27
magazines see exactly how they do it you
7:30
know Real Simple magazine love just like
7:32
30-day challenges things like that so
7:34
build your pitch around what they're
7:36
already doing so they can look at it be
7:39
like oh wow collaborate if you know
7:41
another adventure who's invented
7:43
something similar to yours you know if
7:45
it's a beauty product or a fitness
7:46
product give them a couple products you
7:49
know - you're not gonna lose anything
7:51
it's not like it's taking business away
7:53
from you so so thinking that
7:54
collaborative mindset - because a lot of
7:57
times that makes the journalists job so
7:59
much easier if you can kind of give them
8:01
the whole layout yeah you know before we
8:04
started the show today we were talking
8:06
about a PR challenge that you have and
8:10
maybe you could tell our listeners about
8:11
that and then I want to kind of get into
8:13
your actual invention because I'm pretty
8:16
pretty excited about hearing how it got
8:19
in front of the public's eye but let's
8:21
talk a little about the PR challenge and
8:22
how people can realize yep so your PR
8:27
challenge calm super easy it's a 10 day
8:30
free challenge and what it does is it's
8:33
gonna get your feet wet on how to get
8:34
publicity and I will tell you day one is
8:37
all about branding and you're looking at
8:39
it clone what does this have to do with
8:40
PR you have to check out you know you're
8:43
an inventor you've got a product if your
8:45
website was built in 19
8:47
nine you don't check out you know how's
8:50
your LinkedIn profile having if the
8:52
media our customers are looking for you
8:54
or at you you want to be a rockstar you
8:57
want to do that so anyway so it's that
8:58
but it goes through this whole
9:00
progression of actually how how to
9:03
become newsworthy how to find the right
9:04
journalists how to get publicity and the
9:06
people who have taken the full ten days
9:08
are getting in their local newspapers
9:11
are getting in national media and you'll
9:13
see this in the Facebook group I've had
9:14
a couple people who realize they're in
9:17
the same industry but in different parts
9:18
and turns out they live like one town
9:20
apart and they're collaborating on a
9:22
business venture so the opportunities
9:25
are endless but I invite you your PR
9:27
challenge calm completely free but if it
9:30
will just really get you ready to start
9:33
getting more visibility and exposure for
9:35
your product yeah in and I can't push it
9:39
enough because it is so important to get
9:42
the right publicity get your product out
9:43
there you can have as as you know
9:45
Christina's pointed out the beginning
9:46
this you could have the greatest product
9:48
but if no one knows about it you're
9:50
gonna get frustrated you really are and
9:53
and as Christina being in the industry
9:55
that you are and I know that you didn't
9:57
talk with a lot of inventors you're very
9:58
passionate about inventors is there a
10:00
time when maybe an inventor is
10:03
passionate or they should bring somebody
10:04
in like yourself or somebody that isn't
10:07
as emotionally attached because
10:09
sometimes you you know being too excited
10:12
it could be a hinderance right yeah yeah
10:16
there's two sides to that I actually got
10:18
a lot of publicity I never should have
10:20
gotten because of my passion
10:22
where an editor was like wow like you
10:24
know what I would convince them how it
10:26
would fit in their magazine because I
10:28
did my homework and I got in you know
10:31
and these were magazines that went to
10:32
doctors podiatrists and orthopedics that
10:35
was for me was great because then they
10:37
knew that I was out there but I never
10:40
should have gotten in that they've never
10:41
had a product like that in there but I
10:43
got you know exposed to hundreds of
10:44
thousands of my target market but yeah
10:48
you've gotta it's like selling your
10:49
house don't ever sell your own house
10:51
because you're you know they offered me
10:52
what that's not so yeah and again it's
10:57
all about strategy it's not throwing
10:58
spaghetti on the walls
11:00
if you don't what I try to teach people
11:02
is how to build out their own strategy
11:05
and understand it and then they can
11:07
bring someone in to implement it but you
11:09
as the business owner no one will ever
11:11
be as passionate about your product as
11:13
you will so use that passion to build
11:15
the strategy get it done right you know
11:18
focus on the right places you know
11:20
everybody wants to be on the Today Show
11:21
or Good Morning America but if you're a
11:24
local your products I'm working with
11:26
somebody who has a products related to
11:29
Pikes Peak in Colorado and that's where
11:32
we really need to target right now is
11:34
get that local media get that local
11:36
coverage so if you have a regional
11:37
product or something like that
11:38
yeah the morning shows would be great it
11:41
would be great for credibility but you
11:42
aren't gonna sell a lot that way you
11:45
know you're better off targeting you
11:47
know that your local market and start
11:49
there and then expand mm-hmm and be
11:52
ready to I mean if you get that big
11:54
break I mean how many times have you
11:56
heard from somebody they hey I'm gonna
11:57
be honest a show but they don't even
11:58
have inventory or their websites not up
12:01
I mean if you're gonna push to get on
12:03
these big shows or get this big
12:04
marketing and branding you know they you
12:07
should be ready and that's why like
12:08
you're saying they should really follow
12:09
a process I will tell you the funny
12:12
story I wrote a blog post about that
12:14
exact thing you know be ready and
12:16
there's a product that I bought for my
12:18
husband off of Shark Tank and I loved it
12:20
and they were on Good Morning America
12:23
and Mike I told by some of my
12:24
girlfriends about this thing I got on
12:26
Shark Tank whatever and that we knew is
12:27
gonna be a good morning America at their
12:29
website crashed they lost all that
12:32
business they were not ready to be on a
12:34
morning show like that and it was such a
12:38
shame and people got frustrated like my
12:40
friends like I forget it you know I
12:41
don't need it it would have been a great
12:42
you know gift throwing the closet
12:44
Father's Day whatever but so you
12:46
absolutely you've got to be prepared
12:49
with inventory and your website has to
12:52
be able to handle the traffic yeah
12:55
perfect it's exactly right I mean I we
12:57
have some people that were on Shark Tank
12:58
that we work with and they complain the
13:01
same thing they were getting a lot of
13:02
views they were never used to it they
13:04
didn't do load testing on the website
13:05
they weren't ready with bandwidth and
13:08
like you said it's just it's all about
13:10
planning I could tell you're kind of
13:12
like me I love Reese
13:13
I love planning I love making sure
13:15
sometimes I over plan but I feel it's a
13:18
bet it's better to do that yeah there is
13:22
the story about the the woman who baked
13:24
the cookies in Southwest Airlines hired
13:27
her you know for her company to make all
13:29
the cookies for Southwest Airlines it
13:31
put her out of business she couldn't do
13:33
it
13:33
you couldn't manufacture it you know
13:35
it's too big so everybody we want this
13:37
big big big if you don't have the pieces
13:40
in place you really got to think about
13:42
that start where you can grow instead of
13:46
that big one cuz because that could show
13:48
your business down you know you don't
13:49
want people on a waiting list for six
13:52
months because you've got to
13:52
remanufacture your product and then
13:54
they're ticked off and you know you've
13:56
heard so many stories from Kickstarter
13:58
and things like that and you you don't
14:00
want that to happen to you so like you
14:02
said have all your ducks in a row your
14:03
strategy in place plan for for the big
14:07
one when it comes and be ready for it
14:08
yeah I agree and you like you said start
14:10
off slow I mean make sure that you can
14:12
deliver what you say you can deliver it
14:14
there's nothing wrong with that it's
14:15
okay to be a hundred thousand dollar air
14:18
or a couple thousand dollar you don't
14:20
have to be a millionaire overnight makes
14:23
as you probably know everybody hears
14:26
about these overnight successes but what
14:28
they don't realize is that person has
14:29
been working for years preparing for
14:31
that overnight success they're only
14:33
seeing the overnight success my husband
14:36
gave me a card that I keep on my desk
14:40
that says overnight success takes 15
14:42
years exactly and there's nothing wrong
14:46
with that and people are gonna think
14:47
you're an overnight success when they
14:49
see your product or when you become that
14:51
big hit but it's a preparation before
14:53
you know there's I totally agree let's
14:57
jump off a little bit and talk about
14:59
your invention I just want people that
15:01
are listening out there to know I mean
15:03
how cool this invention is but but you
15:05
know your claim to fame is it's pretty
15:07
cool yes so I own a retail store for
15:11
about nine years I got really burned out
15:13
and I'm retired
15:15
mid 40s I'm like I'm good I'm done yeah
15:17
my kids were young I'm gonna be a
15:19
stay-at-home mom didn't go very well but
15:22
so we were on vacation I had this freak
15:24
accident where I jumped off a boat
15:26
the metal cleat and I broke my foot and
15:30
of course I would say the mothership
15:32
can't go down i hobbled for three weeks
15:34
until we were about to go to New York
15:35
and I realized I couldn't walk through
15:37
the city something was wrong so my
15:40
husband my son was playing hockey at the
15:42
time and one of the dads was an
15:43
orthopedic surgeon so I called him on a
15:44
Sunday I'm like Eric I've something
15:45
really wrong and I'm going to New York
15:47
on Tuesday so come on in Monday so he
15:50
takes the x-ray and he comes in with
15:51
that big ugly medical boot he's like
15:53
well your foots broken you need to be in
15:55
this for eight weeks I'm not wearing
15:57
that I go to New York fashion capital of
16:01
the world I am not wearing that he's
16:03
like yeah you are pack all black you'll
16:05
be fine I'm on the train and I'm
16:08
googling you know medical boot fashions
16:10
medical boot accessories because there's
16:12
got to be something in New York that
16:14
could make this boot look better and
16:16
there was nothing and I choked because
16:17
I've had a lot of businesses and you the
16:20
light bulbs went off and you could tell
16:21
my husband was like oh god here she
16:22
comes again like here's another business
16:24
idea but it's funny when you're in a
16:27
boot you see a lot of other people in
16:29
boots so I was just walking up to random
16:31
people in boots like women what would
16:33
you think if you could make this
16:34
fashionable and they're like oh in a
16:35
second I would buy something so long
16:39
story short I can't so I have a
16:41
seamstress in my neighborhood it was
16:43
like 80 years old ton like Katie I
16:44
brought all these fabrics over I brought
16:46
all these boots over and we've got to
16:47
figure out how we can make this work for
16:49
all the different sizes and you know it
16:51
took us about a month but we figured out
16:53
with Velcro you can adjust sizes and
16:55
with spandex fabric you can stretch and
16:58
it just all came to fruition I said I
17:01
did focus groups and everybody loved the
17:03
idea but I will tell you a big fail from
17:08
my business plan because so you guys
17:09
never we all fail I thought doctors
17:12
would sell my products it was brilliant
17:14
idea why wouldn't every orthopedic
17:16
surgeon not want this in their office
17:17
make people happy well doctors don't
17:19
care about that doctors care about
17:21
medical and they don't want to deal with
17:23
retail so that was a big Oh big flaw in
17:28
my plan and it set me back a good year
17:30
trying to refigure out the whole thing
17:32
so think about that to you
17:35
you know I say I say it's like a pinball
17:37
machine you know up that didn't work now
17:39
back down here now I go here but but
17:43
don't give up if your grand idea didn't
17:46
work the first time figure out Plan B
17:48
yeah you know it's it's funny you say
17:51
that and not funny in a way where you do
17:53
that but a lot of times a lot of
17:55
inventors will come to us here at the
17:57
launch pad and we'll be making their
17:58
product and their demographic or their
18:00
target audience turns out to not be
18:03
their ultimate customer and we just hits
18:08
home here because I want people to be
18:10
open-minded let them realize that you
18:11
know the public they're very finicky day
18:13
they're gonna use your product the way
18:15
they want to right yeah you're
18:18
absolutely right but you can't give up
18:20
you know you talk about the passion I
18:23
think inventors are so passionate so I
18:26
say when when you hit rock bottom and I
18:28
was at rock bottom right before the
18:30
Steve Harvey Show I mean it was bad I
18:32
didn't know what else I was going to do
18:33
that you know you've just got to believe
18:35
that you did this for a reason and it's
18:38
I'm a big mindset person and a lot of
18:40
things have happened in my life because
18:42
of mindset and just keep that passion
18:45
always in your belly and and it'll get
18:47
you over the hump
18:49
yeah I agree you have to be positive
18:50
there's no there's so many things that
18:52
can pull you down in the invention
18:54
business or business that bites I mean
18:56
business is tough and that's why for
18:59
everybody I mean it really is either is
19:01
inventing inventing everybody wants to
19:03
be an inventor until they really have to
19:05
write that check you're absolutely right
19:09
yeah so so I know that your your boot
19:13
was part of the presidential organize oh
19:15
you know organization at one point wants
19:18
to give us a little bit about that yeah
19:20
so I was joke I know everyone should
19:24
have Google Alerts set you know for your
19:26
name and your company and your even your
19:28
product your competitors see what's
19:30
going on in the world well my Google
19:32
Alerts are celebrity broken celebrity
19:34
broken foot because if I can get a
19:37
celebrity where my products you guys
19:39
celebrity sells you know that if you can
19:41
get that it's the end-all be-all it
19:44
really is so I one day this picture pops
19:47
up of Diana Ross in a wheelchair in a
19:50
boot and she said LAX and I read
19:52
the article and it says she's still
19:53
coming to Washington to sing for the
19:55
president I would say one email once we
20:00
all it takes is one thing can change
20:02
your life and change your business so I
20:04
googled Diana Ross's manager and I
20:06
picked up the phone and I called and I
20:09
got to get through the gatekeeper that's
20:11
the hard part but you know when I
20:12
explained oh I have this product I see
20:14
she's in a food she's so unhappy and see
20:16
for the president what's she gonna do
20:18
with her boot so I got through to the
20:20
manager and he said send me an email so
20:23
I told him all about it and then he
20:24
sends it back and he says I sent your
20:26
email to miss Ross I'll let you know if
20:27
she's interested I'm like sure you did
20:30
you know and two hours later they
20:33
emailed me back and they said she loves
20:34
her products could you meet with her
20:36
people when they get to DC so I went and
20:39
I went to the Four Seasons down in
20:42
Georgetown and met with her assistant
20:44
who turns out to be one of the biggest
20:46
costume designers in Hollywood but I
20:49
gave stuff and I had my Google Alerts
20:51
that and the next day she's photographed
20:53
with my product after singing for the
20:55
president she's with like Joe Biden and
20:57
all these celebrities and there's my
20:59
little flower sticking out from under
21:00
her dress that must have been so cool
21:04
though just to go there I mean in your
21:05
in Washington so you know it wasn't me
21:08
yeah I mean how would the feelings go in
21:11
there oh it was just I might laughter
21:15
was all hugs and but but that's you know
21:19
I can't stress enough how one little
21:22
thing like that because all the doctors
21:24
offices that I went to that turned me
21:25
down well when Diana Ross endorsed and
21:29
that's basically an endorsement because
21:30
she wore it they were all like oh yeah
21:32
okay let's talk let's and they started
21:35
carrying the product yeah you're that
21:37
Buddha that was game changer yeah oh
21:40
yeah know that and you know that's
21:42
that's the thing and and you can't take
21:44
it to heart
21:45
you know those doctors don't want to be
21:47
the first to jump in a lot of people
21:48
don't have the heart to jump in and be
21:50
that first person and somebody like
21:52
Diana Ross who is you know basically a
21:55
leader in her field I mean to see that
21:57
on TV
21:57
it must have been just so amazing though
22:00
to see that on TV it was cool it was
22:04
cool yeah
22:06
that's why I do this yeah and then and
22:10
then again that's there forever you know
22:13
she wore it and then I I was had been on
22:15
The Steve Harvey Show I won his
22:17
inventors competition and I went back to
22:19
them said hey guess what top and better
22:21
look who were my products at one email
22:24
and he did a whole three-minute
22:26
follow-up all about me and my company
22:28
and if the Eva the diva diva Diana Ross
22:32
is wearing this you know it's got to be
22:34
good million dollar endorsement yeah
22:37
there's no dying Steve Harvey boy he
22:38
loves that stuff he was fun yeah and I
22:44
never met him but he just seems like a
22:45
great guy he really does yeah maybe he's
22:47
got a us got a new show alcohol
22:50
Thunderdome yes yeah I don't know if
22:53
anybody realized that but yeah he he he
22:56
must like innovation stuff I mean that
22:57
did it seem like he when you were on the
23:00
show back then that it seemed like he
23:02
loved the invention industry or was he
23:04
just being a host you know he did yes it
23:08
was it was a wacky setup like there was
23:12
very different things and but yeah like
23:16
he was really funny with me telling me
23:17
you know if I broke my foot
23:19
I'd want purple snakeskin and you know
23:22
you got to make sure you designed this
23:23
for me if this happens so yeah he was
23:25
definitely into the products what they
23:27
did how they worked you know the
23:30
benefits the problems they solves oh
23:32
good good yeah like I said seems like a
23:34
great guy so I thought it was cool but
23:37
yeah having it on TV like that with with
23:39
Diana Ross wearing and of course the
23:40
president's in the picture too and the
23:41
vice president I mean you're looking at
23:43
like a picture perfect with your product
23:46
you couldn't have planned it better I'm
23:52
a mindset person a lot of things in my
23:55
world have happened that should not have
23:56
happened but they did so I was tell
23:59
especially matters it is it's a hard
24:02:00
life but keep that passion stay positive
24:06:00
I really think that has a lot to do with
24:08:00
success just and I'm not always happy I
24:11:00
mean I've been you know on the floor
24:14:00
crying my eyes out like what else can I
24:15:00
do I've done everything I possibly can
24:18:00
to sell this product what
24:20:00
wrong with it you know why can't I get
24:21:00
there and then a door opens so it's you
24:26:00
know you have the ups and downs but
24:27:00
really I always say try to keep that
24:29:00
passion and surround yourself with the
24:31:00
right people you think you said that
24:32:00
earlier you're not good at everything I
24:35:00
tell my kids this all the time you know
24:37:00
especially kids today the pressure to be
24:38:00
the best athlete the best and the best
24:41:00
like you're not you're just not it's not
24:43:00
gonna happen so take what you're good at
24:45:00
and then for the rest of your life
24:47:00
surround yourself with the people who
24:48:00
are good at the other things that you're
24:49:00
not going to yeah yeah that's it's
24:52:00
perfect you're exactly right and I think
24:53:00
that's why you've done so great not only
24:55:00
the positive thinking is so important it
24:58:00
really is and then letting people do
25:00:00
what they're good at is the second the
25:02:00
second most important thing is there's
25:04:00
there's no doubt about it now I know
25:05:00
yeah some other stuff happening you like
25:08:00
you have a TV show that we're not a TV
25:10:00
show I know you do see my ID just
25:14:00
started this segment on Good Morning
25:15:00
Washington which is the ABC affiliate
25:18:00
you've Good Morning America I've big
25:20:00
aspirations I'm opening the universe to
25:22:00
that but I do this grace the number nine
25:25:00
market so it's a really big market but
25:28:00
about once a month I future products it
25:30:00
does not pay to play I hate that I
25:33:00
thought I'm against that I think you
25:36:00
know adventures need a break so if you
25:38:00
have good products I have different
25:39:00
themes it's interesting now that I'm on
25:42:00
the journalist side of it and I've
25:43:00
written about this and I've interviewed
25:44:00
journalists but you know you might send
25:47:00
me a product that's fabulous but it's
25:48:00
got to fit into a story and it's got to
25:50:00
fit in with other ones but I do keep a
25:52:00
file like all these journalists I
25:53:00
interviewed said oh but I keep a file
25:55:00
for the good stuff and when I can fit it
25:56:00
in and I do that so if you have a great
25:59:00
product and send it to me I do I have
26:02:00
I've done a entertaining you know like
26:05:00
gadgets to make entertaining easier on
26:08:00
Friday I'm doing a tailgating segment
26:09:00
I've got something planned for the
26:11:00
holidays like getting your house ready
26:13:00
for the in-laws to come like little
26:15:00
touch-up things there's some great
26:16:00
inventions out there so you know I'll be
26:20:00
doing all kinds of different things so
26:21:00
definitely feel free to reach out it's
26:23:00
Christina appear for anyone calm send me
26:26:00
a link and if it's something I can use
26:29:00
it has to be on the market can't be
26:31:00
Kickstarter
26:33:00
and it has to be something that I can
26:35:00
demonstrate you know if you don't send
26:37:00
me an app don't send me like doing this
26:41:00
tailgating segment I have a 16 foot
26:43:00
flagpole triple flagpole so we've got to
26:46:00
take the whole segment outside which so
26:48:00
we got cancelled once visit range but
26:50:00
you know in the tailgate grill like this
26:52:00
is I don't want to do a lot of the
26:53:00
outside ones so it's got to be things
26:55:00
you that work in a studio you've seen
26:57:00
them on all the shows so if you have
26:59:00
that kind of her products and it has to
27:02:00
be on the market somewhere you have to
27:03:00
be able to sell it you you know can't be
27:06:00
coming soon or pre-order but I would
27:08:00
love to see it and if I can fit it in I
27:10:00
certainly will
27:11:00
yeah well what I like about what the
27:14:00
show represents is that just to let
27:16:00
inventors know that you know it's not
27:18:00
just about that you could have a great
27:19:00
product but the timing has to be there
27:21:00
and as Christina has been talking about
27:22:00
you have to constantly get your product
27:24:00
out there get in front of people and
27:26:00
they'll put it in a little envelope but
27:27:00
they'll save it for when the segment is
27:29:00
going to air right it might not be
27:32:00
anything wrong in your product that they
27:33:00
didn't get right back to you or they're
27:34:00
not gonna show it but that doesn't mean
27:36:00
they don't like it it's just gotta fit
27:37:00
into their time frame I mean Christina
27:40:00
you deal with a lot of TV personalities
27:42:00
and producers I mean they're probably a
27:44:00
lot of pressure on them to get the right
27:46:00
products in the right show
27:47:00
I can't imagine I'll be honest with you
27:50:00
now that I'm on this other side of it
27:52:00
it's how I see how it you know like what
27:56:00
I get for my segments and all the stuff
27:57:00
I have to give them and all the
27:59:00
promotion and the time like you know
28:02:00
you've got to be here at this time and
28:03:00
you know that will start at this and
28:05:00
then when I was there they were running
28:06:00
a little bit late they're like can you
28:07:00
cut your five minute segments at four
28:09:00
and a half minutes but yeah it's and I
28:15:00
want to just share a quick story what
28:16:00
you just said I had pitched my product
28:18:00
to Vail Beaver Creek magazine which if
28:20:00
you think of my product medical boot
28:22:00
fashions you know they have orthopedic
28:23:00
surgeons at the bottom of this team
28:25:00
putting people all the time and I didn't
28:28:00
hear back for a year nothing not a no
28:31:00
not a not now nothing and then Picabo
28:33:00
Street they were doing a story about her
28:35:00
and she was in a boot and they're like
28:37:00
oh this is the perfect tie-in we'll just
28:39:00
do a little blip about your products on
28:42:00
it
28:42:00
a year later and she said are you still
28:45:00
in business you
28:46:00
you know we loved your products it just
28:47:00
didn't fit last year hmm so I would say
28:51:00
those if you don't hear back could just
28:53:00
be a not now like don't get frustrated
28:55:00
yeah and stick it out just like you've
28:57:00
been saying this this whole segment
28:59:00
stick it out because at some if you have
29:02:00
and it gotta have a good product there's
29:03:00
no doubt about it I mean it can't be no
29:05:00
some fly-by-night product they're the
29:07:00
inventors that are out there that know
29:08:00
they have a good product just stick it
29:10:00
out if you can at all possible because
29:12:00
you're gonna get a lot of nose which
29:18:00
turned out to be the greatest thing that
29:20:00
ever happened to me
29:21:00
I almost got on Shark Tank season two so
29:23:00
it wasn't as crazy as it is now and I
29:26:00
had gotten to the producers loved me I
29:28:00
had all their cell phone numbers then
29:30:00
you go to Mark Burnett I would say Mark
29:32:00
Burnett loved me but his team approved
29:34:00
it and then it went to ABC Sony well in
29:37:00
season one a woman had a product for
29:40:00
cowboy boots
29:41:00
you know add-on accessories for cowboy
29:43:00
boots and ABC Sony thought it was too
29:45:00
similar so then the producers call and
29:48:00
tell me I'm not I'm done like I've
29:49:00
already planned my outfit for the show
29:51:00
I'm flying to LA in July like everything
29:53:00
and I cried for three days I'm not
29:57:00
kidding you three days but had I got on
29:59:00
Shark Tank a they would have eaten me
30:00:00
alive because I was brand new and I had
30:02:00
you know I just got my product but then
30:06:00
I got the Steve Harvey gig which at the
30:08:00
end of the day I mean I won $20,000 I
30:11:00
didn't have to give anybody any money I
30:12:00
got all that exposure he's the hottest
30:14:00
thing on television right now they're
30:16:00
syndicated so you know just and then I
30:19:00
got another segment on there that so
30:21:00
it's just because that one door closes
30:23:00
you know it there's something there
30:26:00
could be something so much bigger and
30:27:00
better out there well again and I'll go
30:30:00
back to it I think that you make things
30:33:00
happen Christine I really do I think
30:34:00
through your preparation your planning
30:37:00
your research and not giving up and and
30:40:00
really going all-in when you say you
30:41:00
mortgage your house and you you had to
30:43:00
solve I think you were all-in and you
30:45:00
made things happen and that's the thing
30:47:00
I want inventors know this is not easy a
30:49:00
lot of people just think that idea right
30:52:00
you probably get it I have this great
30:54:00
idea and they think that's it that's all
30:56:00
I need and it's not true
31:00:00
no you're you're absolutely right it's a
31:02:00
and they tell people if you're looking
31:03:00
for a magic pill there isn't one
31:05:00
and even PR it's not a magic pill you
31:07:00
have to work but you can learn how to do
31:10:00
it and do it in less than ten minutes a
31:12:00
day and I say it's like it's muscle
31:14:00
memory you'll be like oh wow well you
31:17:00
know February is Valentine's Day and my
31:20:00
product would be perfect for Valentine's
31:22:00
Day so I know that for months behind I
31:24:00
need to start pitching for Valentine's
31:25:00
Day look you just get in in the habit of
31:29:00
doing this stuff but it's it's not it's
31:31:00
not just gonna happen you know this oh
31:34:00
like you said overnight success it
31:36:00
doesn't happen you don't just send an
31:37:00
email to the Today Show and get on The
31:39:00
Today Show tomorrow I mean you know it
31:41:00
was a lot of work and I ended up getting
31:43:00
on the Today Show with a guerilla
31:44:00
marketing stunt that was better because
31:47:00
I actually gave my website and did a lot
31:48:00
of things and they even came out and I
31:50:00
said we just gave you a ton of airtime I
31:52:00
hope this does a lot for your business
31:54:00
so there are ways around things too you
31:57:00
just have to be willing to work to make
32:00:00
it happen yeah I agree and be ready I
32:04:00
think that again I think that you make
32:06:00
things happen by having a good product
32:08:00
and you like what you do so that's
32:09:00
really the good part about it so you do
32:11:00
your PR you see that you have right now
32:12:00
just I want to talk about that a little
32:14:00
bit we were running out of time is it
32:17:00
something that inventors should should
32:19:00
contact you or is a products that are
32:21:00
already out there or kind of what who is
32:24:00
your target client for they for your
32:25:00
agency yeah I work with a ton of
32:28:00
inventors and I speak at a lot of
32:29:00
emitter conferences you know and I'm
32:31:00
happy to talk to you when you're first
32:33:00
starting out with you you know I can
32:34:00
help you kind of point you in a
32:35:00
different direction I told you the story
32:38:00
I got taken for a lot of money early on
32:40:00
so I have a passion for inventors what I
32:43:00
do is more and I made the mistake I
32:45:00
promoted my product before it was out
32:48:00
and I I got my only bad review ever ever
32:52:00
but it was refinery29 which was one of
32:54:00
the biggest blogs that's out there
32:56:00
because I sent her prototype pictures
32:58:00
not the real thing and she gave me a
33:01:00
full review and said my designs were
33:04:00
teens tweens meets Michael's you're
33:06:00
talking about like oh crushing you I did
33:10:00
sell over five figures and products from
33:12:00
that you know you
33:12:00
can tell from your Google Analytics but
33:15:00
yeah things like that like I I wouldn't
33:17:00
try to get the publicity we talked about
33:19:00
this earlier until you've got the
33:21:00
products to be able to settle it and
33:23:00
move it because that can hurt you just
33:24:00
as badly as anything else can but yeah
33:28:00
i've got i've got coaching programs that
33:30:00
are really affordable if you're ready
33:32:00
you know how do you get into the gift
33:34:00
guides how do you do that we you know we
33:35:00
help people there's a program social
33:38:00
media and PR comm social media is so
33:40:00
important in all of this to how do you
33:42:00
use it together how do you connect with
33:44:00
journalists on twitter and and build
33:46:00
relationships with them and so we teach
33:49:00
you how how to get visibility for your
33:51:00
products yeah which is super important
33:54:00
there's no doubt about it you people
33:55:00
have to know they have the problem I
33:57:00
guess right before they're gonna buy
33:58:00
your product I was the perfect example
34:01:00
nobody knew they needed to decorate
34:02:00
their medical booth they see it now they
34:04:00
know they're like oh this is great but I
34:07:00
gotta wear this well I for one won't
34:11:00
look at another person wearing a boot
34:13:00
hit the same way I'm gonna tell them to
34:17:00
check out your website because you know
34:19:00
again I never would have thought about
34:21:00
it and I guess you know mostly for women
34:23:00
I'm not being sexist about it guys
34:24:00
probably don't care that much but you
34:26:00
know women do and especially kids are
34:29:00
they are they for kids or do you have
34:30:00
size enough it kids
34:32:00
we sure do oh we've got an size I call
34:36:00
them socks but they kind of go on the
34:37:00
the there's like a layer in the boot
34:41:00
that's kind of a fabric on the middle
34:43:00
yeah this is a hard plastic glue that
34:44:00
holds your foot in place the liner so if
34:47:00
they go on that and the kids can sign it
34:48:00
and then if you remember the Crocs with
34:50:00
jib it's we've got those kinds of things
34:52:00
you could just strap on like if you like
34:54:00
sports or music or whatever you can just
34:56:00
put that on there so cool I know yeah I
34:58:00
could tell you love this stuff how are
35:06:00
you gonna sell it to somebody's like oh
35:08:00
this kind of stinks but you might want
35:10:00
to buy it work but you're retired it
35:18:00
doesn't happen to people like us and
35:19:00
though think about it
35:20:00
and you got your book out you know
35:22:00
anybody that's out there certainly you
35:25:00
know we're gonna get going
35:26:00
but but follow Christina on on social
35:29:00
media look at her book checkout or her
35:32:00
business check out our products what's
35:34:00
the what's the best way I know we talked
35:36:00
about earlier what's the best way for
35:37:00
them to kind of connect with you or send
35:39:00
you a quick note yeah everything's PR
35:42:00
for anyone on all the social media and
35:44:00
then Christina at PR for anyone you
35:46:00
can't be on LinkedIn Twitter you know
35:49:00
and anything email me is fine I try to
35:52:00
get back to everybody in at least a day
35:54:00
or so but yeah definitely if you have a
35:56:00
product and you know it's good and
35:59:00
you're ready to get it out there you
36:01:00
know I'd love to talk to you and join
36:02:00
the challenge start there because that's
36:05:00
all the basics you need it's not hard
36:07:00
it's some basic step-by-step being you
36:10:00
will only be better after doing that
36:13:00
challenge for ten days yeah I was just
36:15:00
about to mention that the other thing I
36:16:00
will mention is that if any event is out
36:18:00
there if suddenly you get a call from a
36:20:00
big network or you get a call from
36:22:00
somebody and you're not sure what to do
36:23:00
call Christina because of what happened
36:31:00
to me so don't blow the chance cuz you
36:36:00
know again you may only get one shot at
36:38:00
that you gotta be prepared you got to do
36:40:00
it the right way so alright we're gonna
36:42:00
we're gonna close out the show today
36:44:00
thank you to all your listeners out
36:45:00
there cause carmine from the inventors
36:47:00
Launchpad Network I thank Christina Devi
36:50:00
for being on the show and hopefully
36:53:00
we'll have you back on I want to get
36:55:00
some feedback on your tailgating show
36:57:00
I'm gonna be watching ya and we'll be
37:01:00
looking for some products there and
37:03:00
hopefully products to good take care

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