Coordinating Your Product Launch With Your Intellectual Property

Headshot of two of us
Football Season is Over But Michael Pitches How to Keep The Football Game Going
February 12, 2018
Dr. Kevin Moore from the University of Tampa
Speaking with Dr. Kevin Moore, Head of The Lowth Center of University of Tampa
February 12, 2018

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Podcast Notes

1YouTube generated podcast notes, please excuse any typos.
hi everyone and welcome to the inventors
0:03
Launchpad Network
0:04
I am carmine didn't this go your co-host
0:07
for the go big gobo
0:10
IP show with my ho co-host I keep saying
0:14
host but he really is the host a co-host
0:16
JD Huebner hey JD you over there you're
0:18
too kind carmine yeah I'm doing great
0:20
man thank you how are you this morning
0:21
I'm doing good man no way you're you're
0:23
the man dude I've been watching your
0:25
YouTube videos and your quick your quick
0:28
excerpt so that the 5 and 10 minute
0:30
shows you're doing over at that
0:31
makerspace you're doing some cool stuff
0:33
man yeah it's fun I'm having a blast
0:35
yeah the bold Today Show is taking off
0:37
it's fun recording videos kind of ahead
0:39
of time right no I'm gonna be doing
0:41
takes for st. Patrick's Day shoot soon
0:43
I'm excited it's really fun
0:45
I'm able to share really powerful
0:47
tidbits each day and I've been so far
0:51
been able to manage it it's you know it
0:53
was daunting at first to think oh my
0:55
gosh every day I've got to come up with
0:56
new content but my wife has been really
0:58
good with hanging with me on editing and
1:00
all that and so yeah kudos to her on
1:04
this yeah she's good man I mean she
1:06
looks I don't know about you I'm not
1:08
that organizer person but she looks like
1:10
she's like super organized she's sending
1:12
me emails with all this dates and times
1:14
and all the stuff I was like wow she's
1:15
good she is good yes and she's over here
1:18
smiling - Sam thank you
1:22
hey real quick you're you're up early
1:25
this morning out there if any of our
1:27
listeners know this is the Monday after
1:29
the Super Bowl Eagles just won the Super
1:32
Bowl and you know I just making sure
1:34
that JD wasn't up late man watching too
1:36
much in the game yeah I was happy see
1:39
the see a fellow bird you know of course
1:42
I'm a Seahawk fan that's always good to
1:43
see a bird win and I can of course see
1:47
someone else of the Pats
1:48
as you said before we got on I did I do
1:51
agree with you as a heck of a game to
1:53
watch love to see you know good amount
1:55
of scoring going on hate to see like a
1:57
0-0 or like a 0-3 grudge and there was
1:59
plenty of touchdown action yeah very
2:02
cool man very good well I'm glad that
2:04
we're getting some time to do the show
2:05
today I did want to mention your your
2:07
YouTube show and all that great stuff
2:09
you're out going on and any of our
2:11
listeners will talk about where they can
2:13
go to
2:13
obtain that content that JD is creating
2:17
daily which is some stuff and I know
2:19
that we have a guest on that JD's has a
2:22
guest on today his name is from Al
2:25
Martino hey Phil you over there hey good
2:29
morning fella know if you heard us
2:30
talking about the Superbowl ma'am did
2:33
you get a chance to watch yeah those
2:35
games where you know you looked at in
2:37
the second half you said whoever has the
2:39
ball last is going to win this game and
2:40
then you know except for those last few
2:42
seconds that was pretty much it and you
2:45
know they were going up and down in that
2:46
field or making great plays you know
2:48
guys were getting hit hard it was it was
2:50
good football and all the way Pete
2:53
Gerald's a peach Harold's brother Pete
2:56
and his brother Jim and I played in the
2:58
same softball outfield and young Pete
3:03
from from high school days after high
3:05
school and watch them go from being a
3:08
defensive back at college morinda a
3:09
defensive back at UOP to a defensive
3:12
backs coach at UOP and and on and on he
3:15
was a he was a trendsetter guiding for
3:18
his time as it was good just watch him
3:21
you know develop yeah yeah very cool
3:27
yeah yeah was great game I agree and so
3:29
I'm fulfill I know that JD brought you
3:31
on I guess all that JD kind of take over
3:33
and talk about how you guys been working
3:35
together yeah absolutely so I'll let you
3:39
talk you know for some of this for most
3:41
of this little section here you know our
3:43
inventors them that are listening I
3:45
think can benefit from hearing from a
3:46
fellow inventor and you know in all
3:50
candor I really haven't you know prepped
3:52
Phil for any of these questions so well
3:53
I'm really curious to see how this goes
3:55
you know I want to hear
3:56
honest-to-goodness how the process went
3:58
for you with regard to your product you
4:01
know kind of going through the patent
4:03
search getting the provisional locked in
4:05
and you know talk about the product a
4:06
little bit and then what I want to make
4:09
sure we get to is this what you've done
4:12
is is more than most inventors do is
4:15
create a plan to monetize fairly early
4:18
in the game and and you've done that in
4:20
an even in abnormal fashion and thought
4:23
about social justice the social change
4:27
as well as monetization so I want to try
4:30
to cover all that if you can so just go
4:33
and then I'll try to guide you will
4:37
cover all that in one sentence I know
4:42
you tell us Benjamin well it's my name
4:51
stole our Tina I'm the president of zip
4:53
jewel inch we create attachable
4:57
wearables for logos for sports teams
5:02
music rock and roll you name it and I
5:05
have something very exciting to mention
5:07
today that just came out we just found
5:09
out this last week it's going to
5:11
increase the value of these things
5:13
besides just that the wonderful feeling
5:16
you get because your team's on it and
5:18
you just wear it on everything you have
5:20
so we're really excited about getting it
5:22
out and what we're doing so I've been
5:24
doing it now for a year my business is
5:26
producing and directing live television
5:28
I do it as a career I've been doing it
5:30
all over the world hooking up continents
5:33
for PBS specials with joint ventures to
5:35
Mars and some some wacky stuff so when
5:38
you're talking about getting on the air
5:40
today and doing your things and I'll
5:41
critique this later when we did but to
5:46
jump onto the product it's it's it was a
5:51
gift really a zipper broke and I had to
5:54
fix it and so I put a paper clip on it
5:56
and I started putting a zipper up now
5:58
going oh my gosh this will work and then
6:00
I said oh my gosh have I ever seen
6:02
zipper accessories before and it just
6:05
keeps going up and down going a little I
6:08
never start on the purse I never saw
6:11
that anything and so I decided to write
6:15
it down and and then get a buddy of mine
6:17
we we did a drawing and he's a graphic
6:20
artist and we did some sketches and then
6:23
found them through his contacts of many
6:26
many years or some folks who could do it
6:28
for us and did some early prototypes
6:31
about a year ago and decided you know
6:35
this is something and so we did our
6:39
research and
6:41
we've done all the independent study
6:44
right now says that we're we have
6:45
evaluation we're valued at one point 1
6:47
million dollars we're looking for
6:50
investors by the way this is a different
6:52
for me today that's what this this would
6:54
be all about if people are excited about
6:57
investing in a company that has a patent
7:00
pending very unique opportunity we've
7:04
already been talking to the Boy Scouts
7:06
I've had some early meetings with Dick's
7:08
Sporting Goods you know this is going to
7:11
be in a lot of places and so with that
7:14
said the partners our purpose to it see
7:17
I'm I'm not a young guy anymore and so I
7:20
didn't know about being a businessman or
7:22
being an entrepreneur again any whatever
7:24
whatever that but what would it matter
7:26
how you do it and so so I started
7:29
talking to my friends and met some
7:32
people and they said you should talk to
7:33
this attorney and then that attorney
7:35
said you should talk to JD and so I'm
7:40
just in the last year learned all these
7:42
things and how to do it and and so with
7:47
it I don't I don't have anything to
7:51
prove I don't I'm successful in my
7:53
business I'm successful in my career and
7:55
now I have this opportunity and with it
8:02
it's an opportunity that I I think we
8:05
want to share from now on it's the
8:07
opportunity to have independent
8:11
companies rebuild our public
8:16
infrastructure with their profits so I
8:20
call it capitalism with the conscience
8:23
it's a term I coined about 25 years ago
8:26
and it just means if you have enough and
8:29
you know you have enough then give it
8:32
forward immediately so that we can see
8:35
what happens with all those funds and
8:37
instead of having the funds just spinnin
8:40
up in an account you can watch actually
8:43
things growing and so our companies dip
8:47
tool we're donating 20 percent of our
8:50
profits to fix playgrounds and school
8:55
and we've already picked a schoolyard we
8:59
picked picked Dunbar elementary school
9:03
here and out in Glen Ellyn which is
9:06
right on the fire right in the edge of
9:07
the fire line where homes were
9:09
devastated just obliterated and and this
9:13
school has four baskets as two courts
9:16
has two baskets and so and we're just to
9:18
start up we just said we're not really
9:20
open up our doors are really open yet
9:22
we're we're about to be a blast and but
9:25
we wanted to pick something so that we
9:27
can start to do it right away so we can
9:29
start to have a model and so we picked
9:31
that playground I'm talking to Dick's
9:32
Sporting Goods about getting pricing for
9:35
the for the stuff that would be for the
9:37
baskets and the backboards and we're
9:39
starting to we're gonna put this model
9:41
together on how we do that and with that
9:44
model we're going to expand it out so it
9:47
just happens that on March 10th here in
9:50
San Rafael California zip jewel is
9:56
joining with the city of San Rafael with
10:01
the local Elks organization local
10:06
community organizations to put on what
10:10
we're calling a mad festival these these
10:16
Carmen are called modules they're make a
10:18
difference Jules when you have one when
10:22
you see one you will know that it
10:24
matters we're starting a new generation
10:27
it's starting now because we can it's
10:31
the man generation make a difference
10:34
I've been to high schools a throg here
10:37
I've been to high schools I've taught
10:39
those two high school basketball team so
10:41
for a girls team on a boys team and and
10:44
gave them it's my alma mater the
10:46
Bulldogs I gave them their numbers and
10:48
home in a way but I had them find their
10:52
numbers in the pile but they couldn't
10:53
pick their own they had to find their
10:55
teammates numbers and when they did they
10:57
grabbed him when they were done al stood
10:59
up and I said okay I'm going to ask you
11:02
to do something now those are your
11:03
numbers I'm gonna ask you to fill out
11:05
these three by five cards
11:07
and write on them how you want to make a
11:10
difference in yourself in your family
11:14
and in your community or how you would
11:17
like to see a difference made and they
11:20
did it and I said because this is the
11:23
beginning of your language the man
11:24
generation starts now everything has to
11:26
start somewhere it's starting now your
11:29
language is going to go on how you're
11:31
gonna make a difference is going on our
11:33
website everybody arena they'll start
11:35
saying how they're gonna make a
11:36
difference in it's gonna start to go and
11:38
it's gonna be for the youth of America
11:40
because we want to show them
11:41
project-related education with business
11:44
acumen we want to tie their youth into
11:47
something in an earlier age where they
11:49
can follow their passions where they
11:50
know you can go and there's people here
11:52
to help them where business says we're
11:55
here not we're hiring I love it I love
11:59
it though that's huge I mean without a
12:01
doubt you were passionate and this is
12:03
gigantic
12:04
what I wanted what I want to try to get
12:06
is you know for those inventors that are
12:09
maybe equally as passionate about their
12:10
products and mission where are you
12:13
currently going you know to get in front
12:15
of the Elks and the city and to get
12:17
these community relationships are you
12:19
personally going or you know I joined
12:22
the LC - this idea but about doing this
12:26
as a business I did just as an
12:29
individual because I wanted to see how a
12:33
citizen advocate would go through with
12:35
the project think run it and get it done
12:37
so I chose a flagpole at Albert Park
12:39
five years ago and I got pushed back for
12:42
four years they wouldn't put a funcle'
12:44
in it and I kept wondering why what the
12:46
heck - flagpole come on in with your
12:48
baseball field without a flagpole and
12:50
certain jamb of our County it's the
12:52
world championship dancer play so I can
12:54
push back in four years I said well
12:56
obviously and I got lied to by neighbors
12:59
who said they were helping me but they
13:01
didn't know it but I knew I needed more
13:02
people so I joined the house to get to
13:05
meet more people and I said when I
13:06
joined the UPPS I said you guys do
13:08
things here I want to do something I
13:10
want to put a flagpole in another part
13:11
they said oh my gosh that's what we do
13:13
as Elks and you should talk to you Eric
13:16
hold these on the parks Commission oh
13:18
okay so I'm gonna and
13:21
so and then I had to go through the
13:22
parts Commission and then I had to go to
13:24
the Parks Commission subcommittee and
13:26
how to do drawings and templates to show
13:29
with a flagpole bass would be and I
13:31
moved it around to show them because
13:33
they didn't want to do it I bet but it
13:35
needed to be done
13:36
so I then got it approved by the parts
13:40
function independently paid for by the
13:42
Elks and put in the ground by an
13:45
independent contract so the city didn't
13:48
touch it
13:48
at all and that's my purpose of what
13:51
we're doing in zip tool we want it to be
13:54
that a company outside of the city which
13:56
could be the citizen advocate can say
13:59
hey this playground needs fixing we are
14:02
going to do it you know you know us and
14:04
we know you're your engineers and you
14:07
know our engineers because we're going
14:09
to have engineers on sexual who'll be in
14:11
charge of these things are we're gonna
14:13
have division that are going to be one
14:14
person is gonna work with the city one's
14:16
gonna work with schools and one's gonna
14:18
work with the businesses so that they
14:20
can coordinate and have jobs where their
14:22
jobs will matter in the community part
14:24
of what I'm doing is I'm saying to
14:25
myself I have a life you know when
14:28
you're not doing what you're doing have
14:30
a legacy think about it you know and
14:32
then do it and then that means you have
14:35
to keep doing it I mean I went to those
14:36
high schools I've been in the lobby
14:38
with this wonderful sign behind me
14:41
selling man jonesing talking about it
14:43
that's where I met the Boy Scouts you
14:44
got yes I think that sign is very very
14:55
very nice and professional I know folks
14:57
maybe that are listening can't see it
14:58
but tell me where you got that sign
15:00
maybe it's a nice data point for someone
15:02
to go to that wants to get the word out
15:03
and be Curtin or present well well
15:07
tonight do I get the screen if I put a
15:10
picture tonight - does it come full
15:13
screen well like the most people here
15:15
will be on the audio but yeah we take a
15:17
look at it I don't know how product
15:23
pictures here that I could show you
15:24
things on your on your screen you'll see
15:27
a green box that the bottom says share
15:29
screen you should see a window there
15:31
it's a green rectangle yes your screen
15:34
yep click that and then you'll be able
15:36
to click which you know your whole your
15:38
whole screen I've gonna share just one
15:40
application
15:41
I see so so now if I double click the
15:49
application will it should get yeah just
15:54
click and then hit the blue button for
15:56
share once you click the app that you
15:58
want to share okay there we go
16:05
something's coming through here okay
16:08
we're seeing your whole whole desktop
16:12
there we go you ever seen the four
16:14
different okay yep
16:16
okay so so these are what they this is a
16:20
good shot of what they look like
16:22
the when you to answer your question
16:25
about the banner the Bears me with the
16:29
banner it's really that your yeah you
16:33
get a team you get a team that's that's
16:36
committed to doing things and the reman
16:38
core who couldn't be on with us today is
16:40
our chief marketing officer and she also
16:42
is our designer so she designs all these
16:45
things and finds that you know get the
16:47
banners I'm out running around talking
16:49
to people in gymnasiums and and really
16:52
about her around Marin County on I was a
16:54
basketball player money in my day so I
16:56
I'm kind of known around town when they
16:57
people see me they know who I am but but
17:00
T you having somebody by the way here's
17:04
a here's an example of what we're
17:08
looking to do with the Hall of Fame for
17:11
instance look at that how well I'm glad
17:14
you mentioned that you know you're not
17:15
doing this all on your own so I think
17:16
that's important for listeners to hear
17:17
you know who who do you have on your
17:19
team yes I have a graphic artist I have
17:23
a designer a gentleman who was a who's a
17:28
graphic artist set designer who any so
17:31
he's a fabricator and can make things
17:33
right now he's coming he's designing a
17:35
light box for our for our modules to
17:37
hang so they listen from both sides so
17:40
it's it's very difficult to do by
17:43
yourself in fact until I found
17:46
and I'll show you a couple of our web
17:47
show you where our web page looks like
17:49
this is uh hey fit a feel while you're
17:53
looking for that I see the you're going
17:56
after NFL and different sports
17:58
memorabilia maybe JD can help with that
18:01
what's it like dating those getting
18:03
those logos on to the zips you approach
18:05
do you need different types of licensing
18:07
yes you're totally doing we're that's
18:09
partly what I showed you with samples
18:12
what we're looking for right now is
18:13
we're going to be entry so we're looking
18:16
to go to people like to eventually talk
18:19
to Dick's Sporting Goods because they
18:20
are looking for differentiator and they
18:22
have licensing for NFL stuff so that's
18:25
one of the places we're going but first
18:27
we're going to go to the Harlem
18:28
Globetrotters because the Harlem
18:31
Globetrotters are made for magicals they
18:33
have stars that have picked they have
18:35
real names and and superstar names you
18:39
know superhero names they're they're
18:42
just going to be perfect for them and
18:44
their worldwide ambassadors you know who
18:47
can care help carry the message and and
18:49
frankly we're helping we really want to
18:51
focus on on the advancement making sure
18:55
that the young women and the young girls
18:57
in this and in this country continue to
19:00
get the kind of support to be to be
19:02
pushed to be better and allow them to to
19:05
go forward so the Globetrotters have a
19:07
couple female players
19:08
my vision is even to have them be
19:10
spokespeople at some point so so we're
19:12
looking at that here's our web page for
19:14
man jewel one one picture of it we are
19:19
here to make a difference but again the
19:21
quality of it is what's really important
19:26
here's another page of it where we're
19:29
talking about the cold dawg see the
19:30
quality of the look and everything this
19:33
is what's going to make it so what
19:34
people are entrepreneurs I happen to be
19:36
in the television business so art
19:38
graphic arts all that stuff is important
19:40
in our world so we appreciate it
19:43
this is a little bit of our of the style
19:47
form agile and we also here's the
19:55
and so here's the the festival that
19:58
we're putting on at Albert Park that
19:59
festival is to fix a playground that has
20:02
currently drug-infested and has been for
20:05
years it took right next to the parks
20:07
department and it's unsafe for the
20:09
neighborhood children so this mad
20:11
festival is going to have a softball
20:14
element where people can come and sign
20:16
up for saw poets can have a youth
20:17
entertainment stage from ten o'clock in
20:19
the morning till six o'clock at night
20:21
where we're get drawing from all the
20:23
schools and neighborhoods all the
20:25
communities to be there get a wounded
20:27
warriors as umpires for the softball at
20:29
that we're gonna have people's baby able
20:31
to stand next to fencing and see 90 mile
20:34
an hour fastball to be thrown really
20:36
close so it'll be an exciting day
20:38
they're gonna be able to walk through a
20:39
clubhouse and we're gonna have a
20:41
black-and-white footage on the donee
20:44
through the clubhouse of the and the
20:46
stalls with willie mays including Lou
20:52
Gehrig saying today I feel like I'm the
20:58
luckiest man in the face of the earth
21:00
and and the reason I say that is because
21:03
I was a young boy and saw that and I
21:06
looked at his arms and his arms were as
21:08
big as my waist and that I was talking
21:11
about something I didn't know what he
21:12
was really talking about well as we know
21:15
he was talking about that devastating
21:17
disease and there's a gentleman who had
21:20
and nobody has any remembrances of of
21:23
Lou Gehrig there's cards you can get
21:25
there's t-shirts maybe but nobody had
21:29
this this is the catch that's Dwight
21:35
Clark making the catch and on the other
21:38
side is his autographed and he's saying
21:43
thanks and we gifted 400 of these to
21:47
Dwight Clark because he's hard for him
21:49
to lift his arms now and right so now he
21:51
can give these away as his remembrances
21:55
and his signature right now and so will
21:58
all the other athletes in the future and
22:00
anybody else who's really we care about
22:02
that blue can't care about forever
22:04
that's awesome so
22:06
well I mean that is inspirational story
22:08
I I'm so glad people got to listen to
22:10
that because it's um you covered a lot
22:12
there you covered you know of course
22:13
taking it well beyond a product an
22:15
invention you're you're building a
22:18
business you know you've actually
22:19
introduced the fact that you're you've
22:21
got your zip jewel which is your your
22:23
entity and you're developing a new brand
22:25
around these mad jewels and you're and
22:27
you're doing the right things you're
22:28
going out to the community and you're
22:30
making it happen you're building a
22:32
business that's sort of what's needed
22:33
you know that's what I make sure
22:35
everyone listening or understands it if
22:37
you're building a business you've got to
22:39
be willing to do the kinds of things
22:40
that you're up to and you can't just
22:43
expect for an invention a product to to
22:45
mean money's gonna flow your way or that
22:48
activity is gonna happen around you this
22:52
is how you got to make the hustle make
22:53
it work so and you for sharing this film
22:56
yes and I've been now just before you
22:58
guys go this is the greatest news that's
23:01
happened in this last week okay just so
23:08
we're gonna click through but you saw
23:10
that image especially for you Jay
23:17
because this is so this is uh this is
23:21
says disguise your messages in pictures
23:25
right okay these are barcodes so now our
23:29
modules can be barcodes and now you can
23:32
now you can use them for conventions you
23:35
can use them for product they can
23:37
actually be a barcode so when you'd
23:38
market with them or people are moving
23:40
around in masses you can you can see
23:43
when they go into places and when they
23:44
are moving things you can hold your
23:46
phone up to it and your logo on your
23:49
your Ford logo that you have when you're
23:52
going to Las Vegas for a convention is
23:54
now a barcode that also is not just a
23:58
beautiful jewel but is also registration
24:02:00
and capable of triggering other things
24:05:00
sales lots of anything barcodes can do
24:09:00
well I think yeah I'm gonna stop you
24:10:00
there I think this is awesome I think we
24:12:00
should talk
24:14:00
confidentially perhaps and they may need
24:18:00
to edit this podcast a little I I fear
24:21:00
that we you know we may need to cover
24:22:00
this maybe in a subsequent filing okay
24:25:00
so things is fantastic
24:27:00
don't ya Here I am taking an example of
24:31:00
an inventor just getting excited but
24:33:00
yeah let's chat
24:34:00
let's talk awesome good so can work and
24:37:00
I want to talk about Provisionals
24:39:00
eventually but again thank you for
24:42:00
coming on Phil and you're welcome to
24:43:00
stay on and ask questions but we do want
24:45:00
to cover provisional patent applications
24:48:00
a bit jump into that subject matter it's
24:50:00
one of those subjects that you know we
24:52:00
almost can't talk enough about because
24:54:00
there's just a lot of misinformation so
24:57:00
much out there but I wanna make sure you
24:59:00
you get any last word you wanted to say
25:01:00
Phil before we transition into that well
25:03:00
I'll just read I'll just reinforce what
25:09:00
I started with is we're looking for
25:11:00
investment right now and so if I don't
25:14:00
know how that happens or if anybody is
25:17:00
looking to invest in this company doing
25:20:00
what we're doing they can get in touch
25:22:00
with me at psyllids if jewel calm Phil
25:25:00
Jill calm and we are we're making part
25:30:00
where you have we're forming
25:31:00
partnerships we're already in a couple
25:33:00
brick and mortars and so this is a big
25:36:00
deal and we can move it quickly with a
25:39:00
good scale very quickly
25:41:00
yeah thanks Phil and on the on the
25:44:00
screen if you would just oh sorry
25:46:00
switch over that screen share it's a
25:50:00
nice tomato sandwich but that way we
25:51:00
we're looking at look at it faces know
25:56:00
why you're doing that where you
25:57:00
manufacturing these products right now
25:59:00
overseas but my goal is to get them done
26:02:00
here get them here as quickly as
26:03:00
possible and start a whole town around
26:07:00
the making of modules and moving
26:11:00
underprivileged folks that are clean and
26:13:00
into a place where they can come live
26:15:00
work get cleaned up and move out the
26:18:00
other door and keep going so it's a
26:20:00
bigger picture that I got to talk about
26:21:00
today it's a
26:22:00
we're gonna form towns match Hills is
26:24:00
going to form towns not just playgrounds
26:26:00
we have to start somewhere but once we
26:28:00
get into this infrastructure a business
26:30:00
we will be building complete towns
26:32:00
because I think we should do that rather
26:34:00
than try to rebuild towns it's you might
26:38:00
as well spend less and make it better
26:39:00
and have people be helped in the long
26:41:00
run because they're in the wrong place
26:43:00
anyway so let's get them all moved to a
26:45:00
place where they're gonna be healthy
26:46:00
they're gonna work they're gonna find
26:47:00
out what's going on and we can actually
26:49:00
make products here so that's my goal
26:51:00
thank you for asking
26:52:00
JD you got your hands full over there
26:54:00
buddy
26:55:00
absolutely and you know what it's it's
27:01:00
exciting because it's a real it's a real
27:03:00
it's a real vision it's a it's a it's a
27:05:00
plan it's not an idea it's just a matter
27:08:00
of when funds hit that happens when this
27:11:00
happens that happens it's very very it
27:13:00
can happen very quick but that's why I'm
27:15:00
excited didn't hope at some point
27:17:00
somebody says hey Phil I'm with you I've
27:20:00
got some dough to put in here and let's
27:22:00
make this happen
27:23:00
that's all I'm sitting on right now
27:25:00
dancing everywhere it's even something
27:29:00
that you started off with the
27:30:00
provisional patent people work well
27:33:00
we've just heard with the search we did
27:35:00
a patentability search opinion looked at
27:38:00
the design and in the utility
27:39:00
functionality and we filed it for
27:41:00
utility provisional so he's patent
27:44:00
pending I was pulling up earlier we
27:46:00
filed that last year gosh so what was it
27:49:00
like October for a while here I was
27:57:00
gonna show some images of that but you
27:59:00
did a good job showcasing it in person
28:03:00
here let me just pull up a few of the
28:05:00
images I mean that's something that you
28:08:00
know Phil was doing and also you said
28:09:00
doing an awesome job before you get it
28:11:00
out there before he starts showing
28:12:00
people before you I mean he's he's got
28:14:00
that thing out there already he's
28:15:00
already making it so I mean you gotta
28:16:00
have some type of protections that
28:18:00
provisional do that yep yes it does yeah
28:22:00
you know and that was imported by the
28:24:00
provisional - is that it it locks in
28:26:00
that priority date so that you can go
28:29:00
begin to share it I'm obviously as phil
28:30:00
has done it protects you all the way
28:32:00
back from the initial date now given the
28:35:00
potential
28:36:00
you need to make sure you follow that up
28:38:00
with a non-provisional and we're gonna
28:40:00
talk more about non Provisionals on the
28:41:00
next podcast we've got 12 months so you
28:44:00
got a definite time frame and that's why
28:47:00
I was kind of scrambling looking for
28:48:00
that date no no it wasn't that long ago
28:50:00
but you know when that nine or ten month
28:53:00
market so after filing the provisional
28:55:00
we'll be knock on Phil's door to make
28:57:00
sure he knows he's got a file that
29:00:00
non-provisional which will actually
29:01:00
claim specific language around what
29:04:00
exactly the functionality of the zip
29:06:00
jewel is locking down and if I might
29:10:00
jump in there for the provisional
29:12:00
because again that's something I had no
29:13:00
idea about and and and JD you guys
29:17:00
called everybody was so attentive to
29:21:00
this they were everybody was like I felt
29:23:00
like I was on a like athletic team I'm
29:27:00
not kidding you guys were so responsive
29:29:00
and I know we put a little timeline but
29:32:00
a deadline on it because it hadn't you
29:33:00
know sort of a terms I was like but we
29:38:00
didn't even responded and the way he did
29:40:00
it was with such clarity thoroughness
29:45:00
and then enthusiasm at the end that gave
29:48:00
me the confidence that I could then take
29:51:00
this energy and get out there and say
29:53:00
huh I got these guys man they're really
29:55:00
good and they say yes so I'm saying yes
29:58:00
and and that's also what you need is the
30:00:00
confidence of the people behind you if
30:02:00
you're an entrepreneur
30:03:00
carmine if you for those who are
30:05:00
entrepreneurs that team that's behind
30:07:00
you really can help you tremendously and
30:10:00
the more support they have the more
30:12:00
confidence you yeah awesome and yeah I
30:16:00
saw me figure I just pulled it up so we
30:17:00
filed at June 30 2017 so you know it's
30:20:00
coming up with something we'll be
30:22:00
talking about here in a month or so
30:23:00
about filing the non-provisional and so
30:26:00
when we submitted your provisional one
30:29:00
of the things that we were able to do is
30:30:00
be informal and that's a big thing about
30:33:00
a provisional is you can be quite broad
30:35:00
in your description and covering lots of
30:38:00
different embodiments and versions of
30:40:00
what the invention will look like it
30:42:00
could look like a lot of inventors get
30:44:00
caught up with this hey I've got this
30:45:00
prototype you know this is it this is
30:48:00
the invention
30:49:00
and as part of the process I'm sure you
30:51:00
remember is it will will tend to poke
30:53:00
and prod and think well how else could
30:54:00
it attach right what other materials
30:56:00
could it be made of size differences
31:00:00
maybe you know multiple angles
31:01:00
reflectiveness you know and then actual
31:03:00
functionality shapes and curvatures
31:06:00
maybe ergonomically fit and so a lot of
31:07:00
that language got put into the parisian
31:10:00
'l because we wanted to make sure we
31:11:00
expand that value you know make sure
31:14:00
that when we do filed a non-provisional
31:16:00
we're able to claim maybe more than what
31:19:00
you have created more than what you have
31:22:00
you know prototype and so that's the
31:24:00
value the provisional is allows you to
31:25:00
do is you're doing now get on the market
31:27:00
get customer feedback manufacture these
31:30:00
things right
31:32:00
and and you're learning or you're
31:34:00
learning all the time and you just
31:35:00
started talking about what right
31:36:00
learning the potential improvements and
31:38:00
that it's totally natural and so what we
31:40:00
can do is when we filed a
31:41:00
non-provisional you want to roll up all
31:44:00
those improvements and changes and
31:46:00
feedback and it's a really cool thing
31:49:00
not everyone has success like like you
31:51:00
have experienced and so sometimes it's
31:53:00
valuable because you know unfortunately
31:55:00
it's a flop you've found the provisional
31:57:00
you save some money been doing that by
32:00:00
doing that first step and you don't you
32:03:00
say you know you know what let's not
32:04:00
file a non-provisional I'm gonna go a
32:06:00
different direction I'm gonna design
32:07:00
something new and you've saved yourself
32:09:00
some money because you didn't put in a
32:11:00
whole chunk of money to the full big
32:13:00
non-provisional first we did in a two
32:16:00
step format to give you the flexibility
32:18:00
in in determining what exactly the meets
32:21:00
and bounds of your invention can be at
32:24:00
the same time being you know physically
32:26:00
responsible and giving yourself some
32:29:00
flexibility there to actually go build
32:31:00
you know different prototypes and
32:32:00
versions you know and so back to the
32:36:00
informality of a provisional and and the
32:38:00
beauty of that is that you're not
32:40:00
restrained you don't have to have these
32:42:00
you know seven different sections of a
32:45:00
specification like you do on a
32:47:00
non-provisional you just talked about
32:48:00
it's the written description you can be
32:51:00
broad you don't have to have claims and
32:53:00
the drawings actually may be informal
32:55:00
well we did nice formal drawings for you
32:58:00
fell sort of above and beyond thing you
33:00:00
don't actually have to a provisional
33:02:00
requires hand drawn images you can even
33:06:00
take photos of things and submit that in
33:08:00
but we wanted to make sure we got a full
33:11:00
enablement for each different version
33:14:00
and we had your graphic designer we had
33:16:00
our our CAD guy in there as well
33:18:00
so why not but there's one thing to
33:20:00
mention to a lot of inventors that you
33:22:00
don't when you're working with an
33:23:00
attorney or you know if you've decided
33:24:00
to file on your own which I again I
33:26:00
recommend throughout this show do not do
33:28:00
that but if you are gonna do it just
33:29:00
know that you're not required to submit
33:32:00
formal patent drawings with a
33:34:00
provisional and and with the
33:36:00
specification you don't need to submit
33:38:00
claims and you shouldn't submit claims
33:40:00
in a provisional because you don't want
33:42:00
to box yourself in that early in the
33:44:00
game both hey it's a-you know that's a
33:48:00
good point that you said that so if I
33:51:00
put claims in I mean specific claims
33:55:00
that could be problem because I don't
33:57:00
I'm still testing the market I'm still
34:00:00
testing my my prototype my invention did
34:03:00
it would be crazy for me to be that
34:04:00
specific yeah and people do you know and
34:08:00
it's interesting that the actual if you
34:10:00
put claims in a provisional it's not
34:12:00
going to technically restraint and
34:15:00
restrain you but it mentally does
34:18:00
big-time and and when you share your
34:20:00
invention you're like oh this is my
34:22:00
invention you know in this box and this
34:24:00
is what I've invented whereas if you've
34:26:00
written it broader this is my invention
34:29:00
and I can this this is how it could look
34:32:00
and and here here's how it could be so
34:34:00
the value just goes off out the roof
34:35:00
there's no reason to constrain an
34:37:00
invention that early and what's nice you
34:41:00
know coupled with what filled a note did
34:43:00
his diligence and hired us to do a
34:44:00
search awesome and we're able to we're
34:48:00
able to focus our application on exactly
34:50:00
what's novel right we're not talking
34:52:00
about you know the whole app you know
34:54:00
we're not talking about an apparel you
34:56:00
know we're should've oh we're not
34:58:00
protecting the clothing or the the
34:59:00
zipper itself and we're not spending
35:01:00
time and spinning our wheels talking
35:03:00
about that we're talking about the
35:04:00
actual device you know the part that we
35:06:00
found to be a different enough from the
35:09:00
prior art to merit discussion in in the
35:12:00
provisional so really highly focused
35:14:00
discussion on
35:16:00
different versions and embodiments and
35:18:00
yeah and indecision points on the
35:20:00
entrepreneur site on you know to to
35:24:00
first you know learn the step is that
35:27:00
they should get a search and then you
35:29:00
know taking that information and then
35:32:00
okay am i going to be depending on what
35:35:00
that is you making the choice of taking
35:37:00
that next step and those are big steps
35:39:00
from for any for they were for me was a
35:43:00
huge step because they're the lead to
35:46:00
the next spot and the confidence came
35:49:00
because of the time put in in the search
35:51:00
and and you guys who were quite
35:54:00
confidence that were you know going at
35:57:00
this with the with the passion that i
35:59:00
was going at it from from what it's
36:00:00
going to mean the people i'm not for
36:02:00
what I was gonna make for it but in her
36:04:00
passion was at those points where the
36:06:00
trigger points that have me go forward a
36:09:00
real quick hey Phil Phil and JD so so to
36:12:00
me the confidence is huge because it
36:15:00
kind of it's a ripple effect if you're
36:17:00
looking to get a product in retail or if
36:20:00
you're looking to get it on TV shopping
36:21:00
or if you're looking for investment
36:23:00
money having all the work that you've
36:26:00
done that JD's team and you feel have
36:28:00
done and then having that provisional in
36:30:00
the search and all I mean kind of a
36:32:00
no-brainer if you're really looking for
36:34:00
the price although I guess yes the worry
36:37:00
there's no worry anymore you're you're
36:40:00
taking a team you're taking the team
36:42:00
with you when you're going in and you're
36:44:00
not alone and for being you know sort of
36:47:00
to not having any knowledge of it all I
36:50:00
was so confident because I knew that
36:53:00
this team was behind me and they said
36:55:00
Phil don't go and that got me going yeah
36:59:00
and wounding them to mention while we're
37:01:00
on that point of talking search a little
37:03:00
bit too and we talked that last session
37:05:00
it's important to hit on here especially
37:07:00
with regard to an investment you know
37:12:00
accredited investors angel investors
37:15:00
especially VCS they know this game and
37:17:00
they trust the opinions of attorneys
37:21:00
they just do and so having a actual a
37:24:00
patent search opinion written by an
37:27:00
attorney means a great deal and
37:29:00
so for someone that's sophisticated it's
37:31:00
gonna ask the right questions they're
37:33:00
gonna really appreciate and take you on
37:35:00
and think of you as a diligent not just
37:39:00
you know passionate but thoughtful
37:41:00
logical diligent entrepreneur that has
37:44:00
hired a professional to do a search and
37:46:00
they'll review that know they're smart
37:48:00
they'll look at that opinion and base a
37:50:00
lot of their evaluation decisions from
37:52:00
that you know you especially cuz it's
37:54:00
early days you know they can't
37:55:00
necessarily look at revenue right now
37:57:00
and an assessed valuation there so
37:59:00
having that IP and the opinions it's
38:01:00
it's gonna help you a lot well and I
38:03:00
can't imagine doing it without I mean
38:06:00
when you say you can do it on your own I
38:07:00
mean people might want to try to do it
38:09:00
on their own but it's not that it's not
38:11:00
doing it on your own that's not what the
38:12:00
deal is it's being with someone who's
38:15:00
doing it with you because that's the
38:17:00
thing that's important you're not alone
38:19:00
when you're not alone you know it's not
38:21:00
just your thoughts and you know
38:23:00
sometimes we can spin on our thoughts
38:24:00
you know that there's confidence there
38:26:00
you just that's the thing you keep going
38:27:00
back to
38:28:00
hey hey hey JD quick quick question for
38:32:00
you um is I guess the show in my office
38:35:00
so we actually had people in our
38:39:00
conference room and they sent a message
38:41:00
just to me can you extend a provisional
38:45:00
no no they know so if you're coming up
38:50:00
against your deadline give me a call
38:52:00
yeah but here's the thing okay
38:56:00
yeah it'll walk through a little bit of
38:57:00
that so is so different scenarios can
38:59:00
happen you see a file a provisional
39:03:00
January 1 2017 okay
39:07:00
in order to get priority back to that
39:11:00
date you must file a non-provisional by
39:13:00
January 1 2018 okay one year that's it
39:17:00
and and there's no extension if if in
39:22:00
that year which is rare if you've never
39:25:00
published old your invention you are
39:31:00
still eligible to file a new application
39:34:00
right you could file a new either
39:36:00
provisional or a non provisional of
39:38:00
course you wouldn't know make reference
39:40:00
back that's really the only scenario is
39:42:00
if you kept it all confidential
39:43:00
whole year not all would be lost
39:47:00
it's just potentially someone could have
39:49:00
right somewhere else in the world
39:51:00
followed the same application and they
39:54:00
would win in priority right if they
39:55:00
filed in June of 2017 right so that's
39:58:00
the scenario it's just it's the case
40:00:00
that most is inventor and they're like
40:01:00
fell right you're out there as soon as
40:02:00
you get patent pending you're hitting up
40:04:00
short and saying you're selling you're
40:05:00
prototyping and you've likely publicly
40:08:00
disclosed it and so that kind of goes
40:10:00
into the statutory bar issue as soon as
40:13:00
you publicly disclose or sell in the US
40:15:00
you get a one-year grace period and it's
40:17:00
one year exactly
40:18:00
there's no no moving around on that so
40:20:00
hope that helps answer the cost actually
40:22:00
it does and if the eventers are
40:24:00
listening I actually like it because
40:27:00
like have to either do it or not you
40:30:00
know it you know it's things where
40:32:00
you're like yeah if you if you were able
40:33:00
to keep extending it that's what people
40:35:00
would do well it's like it's like all
40:38:00
the other steps you know the search has
40:40:00
to stop at some point you know the next
40:42:00
step has to stop at some point it's just
40:44:00
that's that's that's part of what you
40:46:00
want because you want as you as I'm
40:50:00
learning when I'm when I'm doing shows
40:52:00
we're we're always on timelines and
40:55:00
deadlines of guidelines so we're just
40:56:00
going it's project projects you know on
40:58:00
these things I you know people set up
41:00:00
meetings they're just how are we
41:07:00
committed where are we committed so
41:08:00
these times are important to have and
41:11:00
for lots of life time reason absolutely
41:14:00
yeah so I mean what you hit on there you
know yeah the initial search is going to
41:19:00
stop but as you'll find out there are
41:21:00
definitely subsequent searches that
41:23:00
should take place and what's cool is
41:24:00
that when you got improvements on your
41:27:00
invention even after we file
41:29:00
there's plenty opportunity to follow a
41:32:00
continuation application or divisionals
41:34:00
off of your core invention and what we
41:37:00
do is we do a second layer search we
41:40:00
build on our old search to confirm
41:42:00
novelty for those improvements what's
41:44:00
really neat where we continue that
41:46:00
research build off of our old search not
41:49:00
have to redo the whole thing
41:50:00
right right crudité need to see that and
41:53:00
that's how portfolios are developed
41:54:00
patent portfolios and that's what you
41:56:00
could have with you
41:57:00
invention and even even subsequent
41:59:00
vengeance Wow
42:01:00
alright my friend we're kind of winding
42:03:00
down I think we covered any everything
42:07:00
on the provisional we had Phil telling
42:09:00
us the story we're gonna be watching for
42:11:00
that product anything closing on the
42:13:00
provisional we're pretty much covering
42:15:00
it it's nice to have that as a central
42:17:00
focus there is there's a lot to say
42:19:00
we'll cover that kind of a little bit of
42:22:00
that in every session almost but it's
42:24:00
nice to have that as a primary topic
42:26:00
next time we're gonna talk about non
42:27:00
Provisionals in great detail we'll hit
42:30:00
up all the different formality sections
42:32:00
and we'll share what what the difference
42:36:00
is between a formal drawing and an
42:37:00
informal drawing yeah if we get a chance
42:40:00
we're gonna have one at least one
42:42:00
inventor on louis and new inch wander
42:45:00
and she's going to talk about moving her
42:48:00
product in the market as well talking
42:50:00
about getting some investment and where
42:52:00
she's at in her process and hopefully
42:54:00
can share some some good insight cool
42:56:00
cool hey real quick before I close up
42:58:00
the show where um where can we find your
43:01:00
YouTube stuff that you do yeah well we
43:04:00
have a new channel if you go to bold IP
43:06:00
if you go to youtube and just search
43:08:00
bold IP and then bold today's show
43:11:00
that's our latest stuff we publish our
43:15:00
publishing we share you know this show
43:17:00
there but it's that's our that's our
43:19:00
brand new thing it's a bold today's show
43:21:00
you'll see that you can go and subscribe
43:23:00
oh man that's awesome well I'll be
43:25:00
sending people over there and anyone
43:27:00
that needs to get in touch with JD go
43:29:00
out to a bold IP dot-com send him a note
43:33:00
you can sign up on his website you can
43:36:00
also get a free copy of his book pretty
43:38:00
cool stuff out there if you have any
43:40:00
questions for me here at the inventors
43:42:00
launchpad you can go out to inventors
43:44:00
launchpad comm i appreciate you guys
43:47:00
listening to the show today go on out to
43:50:00
iTunes or Google Play
43:52:00
leave us a rate a rating or a honest
43:55:00
review what helps myself it helps JD it
43:58:00
helps us give you better content a
44:00:00
better show you know more of what you're
44:02:00
looking for I
44:03:00
I thank Phil he was on the show today
44:06:00
did an awesome job I congratulate him on
44:08:00
his product and I hope all the
44:11:00
best for Phil out there and I believe
44:12:00
with this passion he's gonna take it a
44:15:00
long way so thank you carmine and Thank
44:19:00
You Phil for being on
44:20:00
hey welcome you guys thank you for your
44:21:00
time thank you thank you this is common
44:25:00
in disco we're signing off we'll catch
44:26:00
you next time on the go big a go bold
44:29:00
show

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