Dreaming Of Getting Your Product On TV. Brian Fasulo Can Do It!

0:00hey everybody and welcome to inventors 0:04launchpad
0:06this is Carmine Denisco your host and
0:08today on launch pad we have a real treat
0:11for everyone and expert in the field of
0:13the infomercial producing products
0:17getting your product out there in the
0:19right sequence the right order in the
0:21exact way to do it
0:23his name is Brian Fasulo and he is a
0:27president or CEO and I’m sure they’ll
0:30explain over at one book and let them
0:35grills bring him on and let him kind of
0:37fill in the gaps of what I mr. Brian you
0:39over there it was always for me to cross
0:42Q another handsome Italian man haha well
0:47thank you thanks for the compliment
0:48brian anderson i don’t know if you heard
0:49my little intro there i’m sure i miss
0:51the whole bunch of stuff maybe you can
0:53give a the audience a little bit i’ll
0:55still win on what you can do over there
0:57and what you’ve been doing in the past
0:59yeah no sweat hi i’m annular you can i’m
1:04getting feedback if you’d be so kind can
1:06how’s that
1:07let me say hello a look at it so much
1:11better
1:11next to that gas the pro at everything
1:14so i got my first of all thank you very
1:17much for having me on the show I while I
1:19am an owner in the company i don’t like
1:21the title of anything because I try to
1:25run creative around here so i had mostly
1:27deal with um with creative business
1:30development whereas other people do
1:32accounting and all those sort of things
1:34but a lot my story is is actually very
1:37very fun i came out of college as a
1:39sportscaster I work for ABC NBC CBS and
1:42Fox are primarily in a sports the
1:44penalty then I moved on to talk and I
1:47talk shows on television are there not
1:51many of them right you don’t just become
1:52a talk show host i did an hour a day on
1:55WFLA which is held for its most-watched
1:57television station and it was an
2:00advertorial concept so on five years
2:03every single day live five different
2:06guests all these different products all
2:08these different people
2:09and over a thousand different live
2:12guests and really gained an appreciation
2:16for entrepreneurship but most
2:21importantly how to position that product
2:24on television show that you can sell Wow
2:27in turn one of my guests on my show was
2:31a guy named Kevin Harrington who many of
2:33you know who hosts a shark tank
2:35I’m and when I when I blew up with NBC
2:38kevin was my guests quite often and he
2:41admired me for what I was doing I
2:44admired him for his 30,000 square-foot
2:46home and all the money he was making and
2:48I and I decided to come over to the
2:50direct response side or full-time direct
2:54response of course be I’m another term
2:57for infomercials or what we like to call
2:59performance space marketing because we
3:01have to sell product or we don’t eat
3:06it’s just that easy you know I
3:08understand that no doubt about it now
3:09when you talk about performance space
3:11you know what is like you know a number
3:14that you want to hit how does it work
3:16well how do you calculate it
3:17that’s a fantastic question you know I’m
3:20many of the marketers I work with
3:21entrepreneurs and marketers and which
3:23can benefit everyone somebody comes to
3:25me with a product I there’s two things
3:27that can happen and they’re both the
3:29challenge their success and failure doll
3:32optiv like failure is tough but success
3:36can be very very tough as well because
3:38the the average entrepreneur doesn’t
3:40have the resources to for example put 1
3:44million products on the water from china
3:47to get it over here I work with people
3:49that do so i can often bridge the gap
3:51between marketers and entrepreneurs or
3:54just work with entrepreneurs or
3:55marketers but to answer your question I
3:58you know it’s not unlike American Idol
4:01we will take a product we will put it we
4:02will write it
4:03we will shoot it you will edit it we
4:06will cast it we will deliver it to all
4:10the television stations will put it on
4:11TV and one of three things going to
4:12happen it’s going to be a hit
4:16which we can go into i have many hits
4:17right now which is you know it’s going
4:19to return three dollars for every dollar
4:21you spend on television for dollar for
4:22dollar spent on television
4:24it could be a turd in the punch bowl and
4:27you and I have experienced those where
4:30we’re even though we made what we
4:31thought was a great commercial and
4:33really wonderful representation of the
4:34product that just didn’t hit with the
4:37consumer at home doesn’t want and the
4:39third thing that can happen is it can
4:40get very very close meaning for every
4:42dollar and media you spend testing it
4:44are you receiving dollar back and when
4:46that happens you’ve got a free
4:48advertising campaign but most
4:51entrepreneurs need to make a profit so
4:54those those are sort of the very generic
4:56metrics that we do the with while it
4:58goes much much much deeper into cost per
5:00called hospital cost per acquisition
5:02media efficiency ratios and all that
5:05stuff I want for your your viewership at
5:07right now but we can get into it you
5:10know it should anyone really want to
5:12learn about you know exactly right well
5:14you know the thing about it is with
5:16everyone that you run into this all the
5:18time
5:18everyone thinks they have a billion
5:19dollar product and then you hear that 10
5:21* dead and in when somebody comes to you
5:24with a product but they really be
5:26telling a cake what’s the truth before
5:28they come to you today we will be
5:30talking about how do i know i have this
5:32million-dollar product yet another
5:35wonderful question
5:36you know I rarely have people come to me
5:38and say this is the second best thing
5:40you’re going to think that good
5:42I i will i will defer to one of my
5:46clients she is the CEO and owner of
5:48all-star marketing and a dear friend
5:50see I was speaking with him on a ride
5:52into work this morning his company
5:54created the snuggie they sold 150
5:58million units right at twenty dollars to
6:00the map there’s a billion dollars right
6:03and scott i believe has a has a little
6:06sign in his office that says don’t fall
6:08in love with your file so even though
6:12you think it’s the best thing and then
6:14and everybody in the world files you can
6:16follow your dreams
6:17it is often wise to get advice from a
6:21professional you and me a stock boy at
6:24all-star marketing to really so that you
6:27don’t over-invest in the wrong
6:29own place and so you don’t go through
6:32generations that you might not have to
6:34because you fell in love with your
6:37product
6:37yeah no no I so agree that what i see
6:40though is what you guys are doing your
6:41service
6:42you’re actually helping people because
6:44everyone that has this million-dollar
6:45product you could actually have them
6:47come in
6:48you could put something together for
6:50even if it’s five thousand or ten
6:51thousand dollars it’s better than
6:52spending a hundred thousand filling up
6:55their garage with product that no one
6:56wants to buy or could be a big hit but
6:58you’re giving them that shot to be able
7:01to test their ideas sure and there
7:04there’s lots of things out there who
7:06will make false promises and and it
7:09hurts my industry as a whole
7:11we’ve been very fortunate that we’ve
7:12seen tremendous success and we don’t
7:14need to misrepresent our shelves to a 22
7:18entrepreneurs yet there are still a lot
7:20of people who will show you gotta find
7:22the right person you’ve gotta trust them
7:24you know are your NBA is intact and and
7:27all that kind of stuff I’m but you know
7:30i’m i’m looking at a product on my desk
7:33right now that i think i went and i
7:35found at a show it was the impact show
7:40Bob chooses organization and and I saw
7:44it and I said to the guy what in the
7:46world is this is spectacularly well
7:48thank you
7:49I’ve been developing it for years but
7:50haven’t been able to properly market i’m
7:52looking for a partner and i’ll share
7:54those that the entire story which is
7:56unbelievable
7:57I’m and they leave names and out but I i
8:00took that product to some of my
8:02well-funded groups and they turn it down
8:05and I was bombed and myself in the
8:09inventor state and touch and I wanted to
8:11do everything I could to help him
8:13I two years later I get a call from the
8:18vegas numero uno marketer in the reasons
8:22that we know he is sold but probably 70
8:26million hoses that grow haha you know
8:29that 10 yeah almost two billion dollars
8:32in revenue and they said we’ve got an
8:34unbelievable product Ryan it’s called
8:36this and i went i know it works
8:39I know it’s all there were friends so
8:42they hired me
8:43to do the commercial we’ve done the
8:45commercial and carmine there is a there
8:50is an absolute chance that we could sell
8:5320 million units and this guy’s got a
8:57lifetime royalty he’s going to be a rich
8:59man and so much and and they’re there is
9:05nothing nothing better than no there’s
9:08no doubt about it i mean basically
9:09making people’s dreams come true i mean
9:11you spotted this product I mean it just
9:13shows the two years before you got this
9:15call
9:16yeah and and the thing is in and while
9:19that was you know what amounts to be
9:21three or four years ago I now if i find
9:25that product i do have the connections
9:28to blow it out so i’m and and that’s
9:31good i have these guys in my rolodex as
9:33I said Scott called me this morning i’m
9:35sitting in my car and I’m like hey look
9:37who’s coming this is nice because he
9:41knows that I to have my finger on the
9:43pulse of what he wants and he has his
9:46finger on the pulse of what i want so we
9:48can all come together and and sorcery
9:51the best ideas out there together we can
9:53make an under godly amount
9:56no there’s no that I mean there’s so
9:58many products out there and that’s one
10:00of the questions that i was going to say
10:02for later in which kind of let into it
10:04is there some kind of metric or some way
10:06to know for processing to be hit or you
10:08just have to test it you have to get out
10:10there and see if people want it you can
10:12certainly stack the deck in your favor
10:14there’s a there’s a blogger out there
10:16his name is Jordan time and his his his
10:20uh his website is the side mark report i
10:24would have to google it or something and
10:26he put together a very good outline for
10:30success in our marketplace and I can
10:32paraphrase and of course I deal with
10:34them every day so I to know them he’s
10:35just the one and put it on paper but to
10:39stack the deck in your favor to bring a
10:42unique and innovative product to market
10:44is just that is it you can impact if
10:46it’s already on amazon and 20 different
10:48places on ensign doesn’t solve the
10:53problem you know in the beginning of a
10:56lot of our infomercials are my over
10:58simplified here but we would say are you
11:00sick and tired you know if there’s gotta
11:02be a better way and that that rings true
11:06to the
11:07to the American viewership you know like
11:08I really am sick and tired of that you
11:12know when you’ve got your blooming and
11:13you’re you’re sweeping it into the
11:15little sweeper and that little line is
11:16there and you just keep moving up but
11:19the line back but we we just launched
11:21the broom which is going to be
11:23wonderfully successful and and and notes
11:27demos we use you know it does it solve a
11:28problem
11:30I’m so you know another thing as you go
11:32down that hierarchy of needs you know
11:34I’m do I can everyone uses you know on
11:39the phone call this morning with Scott
11:41we discussed a couple of products which
11:42i figger are unbelievable and in
11:45seasonality can be difficult if it’s
11:47something that’s used in the snow can
11:50use sell a quarter million even a
11:52million yes but can you sell 20
11:54no I’m because while marginal want it on
11:58their shelves and your iron dog you know
12:01and walk read all these guys show I’m
12:04does everyone want it is if it’s a new
12:06spin on a mob grown and its unique
12:10innovative and nobody else is selling it
12:12everybody needs different I if it’s if
12:15it’s for people with classes there’s
12:17still a lot of people but you’re you’re
12:19segmenting yourself so I’m you have a
12:23low cost of goods you often swim in our
12:25waters you gotta hit that 1995 price
12:28points very fortunately right now we’re
12:30starting to see a lot more success in
12:31this forty dollar coin was saying orders
12:34the new party which is correctly
12:36I’m so those are some of them there’s a
12:40you know is there a continuity play
12:42will it fit properly on a shelf at
12:45Walgreens Walmart CVS I’m so up but
12:51unique innovative and demonstrable does
12:54it make your whites whiter like Billy
12:55Mays said does it make your whites
12:57whiter your brights brighter you know it
13:00is going to anthony sullivan since long
13:02hair short hair in my head you’re half
13:05you have animals you have kids you have
13:07animals and kids that act like animals
13:09that you need to get up
13:12uh so yeah so you’ve got a stack the
13:16deck in your favor and there are
13:17certainly many ways in which is
13:19yeah yeah it seems like there’s a
13:21process you know you’re you’re getting
13:23it on you doing a direct response but it
13:25seems like you want to move it over into
13:27retail so there’s it’s a lot of timing
13:29involved but as you progress into retail
13:31obviously the orders grow bigger and
13:33that’s where the the real money comes in
13:36obviously even though the direct
13:37response i’m sure there’s a lot of money
13:39involved in it but it seems like there’s
13:41a plan sequence and that’s what really
13:42what these inventors needs they don’t
13:44they don’t have any idea any clue what’s
13:46involved in taking a product three
13:48sequences know it’s i call it herculeans
13:51it is very few products actually make
13:55money on television these days Bob
13:57Packwood number 13 channels and kevin
14:00harrington and and ron popeil and these
14:04guys were doing that kind of stuff did
14:07you was it was a lot of money on TV now
14:12it is more or less is a retail play by
14:15driving it in there and and again it’s
14:19really hard for an inventor to do that
14:21and then they will have to go in and
14:22solidified deals with walmart with a
14:25million of a mama water from China mr.
14:28it’s you know it while it is the
14:31American dream it is a lofty
14:33expectations not very very very long
14:37that I agree and you need help you need
14:40the right team is no doubt about it
14:41obviously somebody does it by themselves
14:43and they do make it but also people
14:45Atlanta but in the real world you need
14:48to get the right people on your team and
14:49that’s where you guys come in I mean to
14:51what you guys have done in the amount of
14:53years that you’ve been businesses is
14:55really astronomical i did some research
14:56on the company I’ve seen the facility
14:58that you’re in
14:59it’s amazing the things that you guys
15:01can do and you just not doing videos and
15:03an infomercial there I mean what are
15:05some of the other stuff that you do
15:06there at the facility you know I
15:08probably ninety percent of what we do is
15:11direct response
15:12I’m we we manage the largest online
15:18travel agency including world and so
15:23that I you know I could I I’m not really
15:27probably to drop my account names but
15:30you know some of the bigger ones out
15:32there are
15:33our travelocity I’m trivago expedia.com
15:40it’s happening right there so that that
15:44is an enormous account on we have a full
15:50meeting with team we have a God comptine
15:53we have an amazon team so we want to be
15:56able to help people go from from concept
15:59to you know to completion all on there
16:03one roof and you’re gonna do you know
16:05why knock on wood man i I’m just the guy
16:07who loves what he does and comes up with
16:11these crazy demo I’m working today
16:14call us today to get a shark to bite one
16:20of my products get ahead and actually
16:23that’s what I do for a living it’s the
16:25silliest thing in the world but I’ve got
16:27I’ve got three offers I’ve got an
16:29alligator
16:30I’ve got a professional sharp guy who 45
16:33thousand dollars is going to go under
16:34and get the shot i want and then working
16:36another angle so I can lay my
16:38circumstances to get it done but that
16:40you know it’s oftentimes these very
16:42grandiose marketing positions that can
16:45help differentiate yourself from my
16:47friend Bill Swift down in Miami who I do
16:50not work for you know ever since he took
16:53that boat and and painted his product on
16:56it
16:57I he’s he’s made generation money from
17:00yes yes everybody knows that you said
17:03some of those infomercials some of those
17:05direct response just stick in your head
17:07that you when you start talking about
17:09and you just start imagining you know
17:11this product and it’s just awesome being
17:12able to see that and and actually seen
17:14people make money obviously is is the
17:16end result but it is a lot of fun to to
17:18see somebody’s face when you tell hey
17:20the product was a hit I mean you’ve
17:22probably had some great conversations
17:23phone calls obviously some bad ones too
17:25but some of the conversations must be a
17:27lot of fun
17:28yeah and don’t kid yourself we have more
17:29bad ones when we have good nights it is
17:31so is you know a record the industry
17:35will tell you somewhere between one and
17:37twenty or one and sixty will work
17:40I’m depends on your school’s sure I’m
17:43you know if you use one of the jobs you
17:46promises the world
17:47I and he takes your money and gives you
17:49an average commercial average media
17:50placement average website you’ll never
17:53you’re not average results i’m even when
17:55you engage me and I’d like to think i’m
17:57i’m right up there with the best i have
17:59many contemporaries who are phenomenal
18:01I’m they fail but to answer your
18:05question informing someone that they’ve
18:09created a global brand and to strap on
18:13their seatbelts is since there’s nothing
18:16better I I honestly i launched probably
18:19a new product or a media campaign every
18:22week and I still on sundays on the
18:27toilet
18:28look at my phone and watch results come
18:30in because I’m horribly addicted to
18:34people success but you’re not a real
18:37secret there
18:38yeah that’s that’s a picture right there
18:40but it’s like it’s just that i think is
18:44what you know again I’m you know we see
18:46you here at the launchpad a lot you know
18:48inventors think they’re the only ones
18:51that are out there beating the spirit
18:52inside was trying to get their products
18:54and that the numbers are phenomenal and
18:57that’s the thing that you guys see daily
18:59and some of the things you touched on
19:00there are hundreds and thousands of
19:02people fighting for that position to get
19:04their products on store shelves on TV
19:06and then to be able to whittle it down
19:08to 160 180 better to do that is really a
19:12phenomenal thing
19:13well I that’s quite frankly where you
19:15guys come in which is a great resource
19:17you know as we work together
19:19I i try to only take the high-end
19:23reputable board liaison and listen to
19:27them lawyer
19:28yeah and and then they’ll make their
19:30pitch comedian will make decisions based
19:32on that I could I sit here all day every
19:36day and look at everybody’s product no
19:3880% are going to be crap twenty percent
19:41are going to be okay and of that one is
19:44going to be really good and and and I
19:47don’t have the time or resources to help
19:49the people with the product that I say
19:51crap i said crops for breakfast
19:54perspective they could be great product
19:56for any for retail for anything I mean
20:00there’s a lot of products that i passed
20:02on that a big hit something wrong
20:04I’m but for what tailor-made to my
20:07expertise which is creating telling
20:09commercial that makes people by I can’t
20:12get through everyone else’s you guys
20:14have the ability to find resources for
20:18everybody and then you pull me and when
20:20you whittle down your top 20 we look at
20:22those together and hopefully we can find
20:24out which ones we want to invest that no
20:27it is I totally group in and again for
20:30you know listeners out there we’ve we
20:32worked with the blue water and Brian and
20:34and you don’t find too many people out
20:36there is honest and giving of
20:39information as these guys they’re not
20:40looking to just take products they just
20:42want to tell you truthfully one what you
20:45can expect and that’s what’s so
20:46important about what these guys do is
20:48giving you the truth full what you can
20:50expect out of this product and as Brian
20:53said you know you’re going to get the
20:54smoking mirror guys that are going to
20:55tell you and full show your head up with
20:58you know flowers and butterflies until
21:00it hits the fan and what’s good about
21:02looking sad since they can actually do
21:05what they say they can do you know I had
21:07lunch with the guy last week and he’s a
21:09phenomenal entrepreneur and he got a lot
21:12of inroads and he’s doing well and work
21:14with him on numerous occasions and he
21:15made a pitch to me where a BBQ John you
21:19so excited about it and and and that can
21:23cloud your mind and I said the lungs
21:26well I’ll tell you what it is he
21:27wouldn’t give a crap what he said it was
21:30he said you know when you drop like of
21:33your glass of milk
21:35you know you would have to pick up all
21:37the shards of glass and then the
21:39milkshake
21:40why don’t we make an attachment that
21:42goes on this you know on a sweeper back
21:44it goes on there and cleaned up okay
21:46glass in the milk and and my reaction
21:50was while that would be a convenience
21:53i’m not going to the closet and getting
21:57my sweeper back plugging it in then
22:03getting my attachment putting it on that
22:07accurately this then taking it off then
22:12go into the garbage then disposing of it
22:14then putting it back then unplugging the
22:18sweeper and then putting the sweeper and
22:22he looked at me like oh my god you’re
22:23right i said i’m just cleaning the damn
22:26mess like you know with a sponger of
22:29paper towel and I’m going to throw the
22:30glass away happened to my heart my home
22:32all the time and I have more inventions
22:34around my house that anybody but you
22:37know it was he just he took it you want
22:40ok you’re right i’m sorry i don’t know
22:43for every one of those are every 190 of
22:46those going to be somewhat actually
22:48resident and then unless they come then
22:50we’re all at crack crack lone inventor
22:52is going to invent and sometimes even
22:55myself I’m an event we invent the
22:58problem and we think we need to fix the
23:00problem that we’ve invented yes you and
23:03I worked on 12 have I I thought it was
23:06going to be a hit i thought it was
23:07unique and innovative and it solved the
23:08problem
23:10upon further review probably was a
23:12solution looking for a problem breath
23:14correct and and you know we have spent
23:17some money on and we failed and we shook
23:20hands and that’s that’s that’s very very
23:23real now very very real
23:26exactly and that’s what we try to do
23:28prepare you know prepare even our
23:29viewers people are coming and people are
23:31going to go to see you guys you know
23:32they have to be prepared on both sides
23:34some adventures aren’t you know they
23:36know I’ve had invented storm out of our
23:39office
23:40telling don’t know what we’re talking
23:41about i don’t know if that’s important
23:42to you guys but you know like you said
23:44you have to give them the real
23:45information
23:46yeah and-and-and again if it do a real
23:51church-going people search online in
23:54with the hopes that you’re not going to
23:56find it
23:57there’s a place out there called Amazon
23:58our jaw with all due respect what you’re
24:02trying to sell is on amazon or alibaba
24:06in some manifestation if it’s not
24:09fantastic but don’t go to Amazon don’t
24:12not go to Amazon because you don’t want
24:15to dispel the myth that you’ve got the
24:16greatest idea in the world
24:18corrections i will end and you’re done
24:22so when I get the call hey brian is a
24:24hotdog that whistle Dixie i’m going to
24:26go to amazon is there a hot dog got the
24:28whistle Dixie you can be 70 over there
24:30I don’t want it no no you’re exactly
24:33right we call blind searching and this
24:35is trying to tell our investors that
24:37being first to market isn’t what it’s
24:39cracked up to be so even if you are
24:41first and it’s not out there there’s a
24:43reason and I’m sure you’ve run into that
24:45difficult
24:46yeah I’ve had marketers tell me I you
24:48know I don’t have to be first to market
24:49but as long as I’m first to be second
24:50and market and and you’ve got the money
24:52you’ve got the power you’ve got the bc
24:54you’ve got the marketer you can beat the
24:57guy that first to market which wasn’t
24:59entirely corroborating what you had said
25:01earlier but I along the same vein if
25:04your product is strong enough and there
25:07is one person out there and they were
25:09not well funded or their patent doesn’t
25:11hold up or they’re not getting what they
25:13do they don’t have a marketing team to
25:15win
25:16that’s right i totally agree know so I
25:18agree I agree and you know having the
25:21product out there and giving people with
25:23real information is one of the greatest
25:24parts about it and and the people don’t
25:26have to agree with us they don’t agree
25:27with you but the main thing is you can
25:29go to sleep at night knowing that you
25:30did whatever you could do to help
25:32that’s exactly it if you know what I
25:38went into the double eagle steak house
25:41in new york city and i saw quote that
25:44said
25:46it should tell the truth and fear no
25:50ma’am
25:53alright that’s very good sounds exactly
25:55right
25:56I i looked at it and I probably had a
25:58lovely manhattan in my hand and I looked
26:01up at that matched up man you know
26:03because I’m in an industry that a lot of
26:05people think it’s shady a lot of people
26:07think there’s do that they’re liars and
26:09bakers and cheaters and lower
26:11yeah but as long as you tell the truth
26:14and you fear no man now and and by the
26:17way that’s all over
26:19yeah that is everywhere every industry
26:22has those shady characters it just seems
26:26for some reason because of the invention
26:28and what we do it seems like it sticks
26:30out so much you know so it will let me
26:33ask my own question here so Brian how do
26:36you tell the fakers from the Pretender
26:38good i have to figure the pretenders
26:40from from the from the real deal
26:43one common question you can ask is show
26:46me your rollout and a rollout is a
26:48simple term for a commercial that tested
26:51did well and load out and went into you
26:54know either shoulder and an outstanding
26:56amount of product on television went
26:58into retail and and lived for a while
27:00and everybody made and oh I’m if said
27:03company can’t show you a rollout and and
27:06I can walk you into walgreens tomorrow
27:08and show you i think in walgreens right
27:11now in winter I probably have to but
27:14come summer there will be six or seven
27:16and that’s when you go okay this guy
27:18knows what the hell you doing
27:19that’s one of many check references and
27:24and
27:25talk to you guys you’ve got your finger
27:27on the pulse of all of us you know who’s
27:28good and who’s bad oh yeah I’m but now
27:33you’re right
27:34transparency is a is gigantic and in
27:37this business deal
27:39alright so let’s switch gears a little
27:40bit i know however that is there any any
27:44other little tips that we can give one
27:46or two other typically covered a lot
27:47before we go switch gears a little bit
27:49that you could pick up before an
27:51inventor came to see you I think we
27:52covered a lot with their one or two
27:53little tips that you can think of you
27:55know here’s one
27:56I’m oftentimes inventors will come up
28:00with an idea engage with a patent
28:03attorney manufacturer prototypes and
28:06even manufacture product i’m and and i’m
28:12not saying that this holds true every
28:13time but the way most of our products
28:20and services from people who really know
28:22what the hell they’re doing like Scott
28:24up in New York and the guys that you
28:26know snuggie they will warn the not test
28:30the product with a prototype before they
28:33go to manufacture I’m we don’t hit the
28:36credit card if people will buy from us
28:39on television or on the web
28:41there’s lots of web testing platforms
28:43where you can gauge a certain need for
28:47your product and viability will people
28:49buy it there’s algorithms that that can
28:51help predict our success so I guess you
28:54one piece of advice would be despite how
28:57much you love your product
29:00I don’t order 50,000 of them unless
29:02you’ve got a place for those things to
29:03be sold
29:05I’m because you might end up with a
29:07gigantic warehouse in those guys rough
29:10full of product and and broken dreams
29:14conversely if you do test something on
29:19TV or on the web and it works very very
29:21well be prepared align yourself with the
29:27right people who can help you scale
29:29because if you don’t someone else will
29:33agree i think once like you said that
29:36once once that product TV and other p
29:39when the industry see you do well you
29:41have to be ready to move quickly zestril
29:43you simply have to be funded we have to
29:45be ready to move quickly you’ve got all
29:48it’s because it’s a crazy game my friend
29:52you gotta be ready if you have a retail
29:54everything ready
29:56I mean this is not this is not tens of
29:58thousands of dollars this is not
30:00hundreds of thousands of dollars
30:02yeah I’m this this is a million-dollar
30:05proposition at least when you start to
30:10talk about rollouts of products yeah so
30:13assembling your team if you’re if you
30:15have a fluent or venture capital money
30:19that you have access to a fantastic
30:22you’re going to need it if you didn’t
30:23meet your funding get it in place but
30:26the really do yourself a favor and see
30:29if there’s if there’s a consumer needs
30:31their consumer what if they’re going to
30:33buy it at the price you’re selling at
30:35and then then start i totally agree and
30:40no doubt about it being prepared is uh
30:43is probably the biggest thing having
30:45having a good project good idea is
30:47probably a piece of the puzzle but all
30:49the rest of the things that you guys do
30:50is probably the most important
30:52I you know from your mouth to God’s ears
30:55i hate to say that i oftentimes just
30:57you’ll hear it as well as I do I just
30:59having to do it for a living and so you
31:01but you’ll hear people say man I need
31:03the next million-dollar idea and it’s
31:05like no you need to make a
31:08million-dollar kidneys step because
31:10ideas are a dime a dozen the day and i
31:13hope this isn’t sobering information for
31:15people watching it just happens to be
31:17real you
31:19you know it’s like if you have the next
31:21year I my last little story i don’t know
31:24whether it makes sense or not let let’s
31:26say that’s that your viewer right now
31:28has found the Fountain of you i was
31:34walking through Kentucky and I fell in
31:37the lake
31:38I haven’t grown older ever since it’s
31:40the gdp-bound love you
31:44ok that
31:46is phenomenal you are bound for riches
31:49the challenges is that may believe Kathy
31:55rancor and all these manufacturers of
32:00and marketers of high-end cosmetics have
32:05already said we found the Fountain of
32:07you right so how are you gonna get your
32:11message out there who’s gonna listen to
32:14you how are you going to verify how are
32:17you going to be able to make claims to
32:19the federal trade commission that you
32:20called the round of your first first
32:23show you
32:26you need to to align yourself with
32:28people who can take this and and
32:31immediately set up a licensing deal and
32:35have them spend 250 thousand dollars to
32:37get a 510 K or together to get clinicals
32:40done that mean it’s not just as easy as
32:43saying well here’s the fountain of youth
32:45let’s turn on the money tree now and and
32:50hopefully that’s that’s a reasonable
32:52analogy arm but it that happens to be
32:56the amount of you can imagine you found
32:58something that’s that you know not the
33:00founder of you and your pretty excited
33:02about it there are many many hurdles
33:03with which you have to jump through
33:04properly in order to the world to engage
33:09the message now I i3 1% following right
33:13onto so vital and having the proper
33:16funding the proper resources during that
33:18sequence is imperative there’s no doubt
33:20yeah right i totally agree so we only
33:23got a few minutes left
33:24Brian and I just wanted to kind of
33:26switch gears real quick talk about your
33:29company real quick how great and again I
33:32I I think you guys are awesome
33:34done that’s very kind yeah you don’t
33:37talk about i mean i know you talked
33:38about going from like three or five
33:40minutes where feet to your current
33:42situation when you guys knew you have a
33:44huge facility right now if you can just
33:46give a quick you don’t send out the foot
33:47overview of when you started and how you
33:49got to where you are
33:50well that’s very kind we started you
33:53know about 10 years ago and we’ve had a
33:56meteoric rise all that stuff is true i’m
33:59i’m humbled by
34:00and I’m only far as I go far as I’m
34:02concerned I’m only as good as my last
34:04commercial if it failed
34:06I hang my head low and I kicked myself
34:08and I go home and I can I and I mean my
34:10wife and despite the fact that I’ve had
34:15I’ve had what what could be perceived as
34:18tremendous success
34:20I’m so I know how I’m looking around
34:25here and I don’t necessarily want to
34:27show you know products but you know I
34:29could we achieve sales of fifteen
34:34hundred million this year I yeah I’m
34:38could we achieve product sales of 500
34:46million this year
34:48conceivably I’m but I I that to me that
34:55means nothing to music continues about
34:57you know finding that next product
34:59striking a deal bringing it to market
35:01rockin and rollin drinking wine eating
35:04steak and you know that that’s that’s
35:06what it’s all about for me but it’s okay
35:09not great but that will teach you the
35:12ability to get out there and talk to
35:13people and having fun doing what you do
35:15and actually being successful at you
35:17know there’s I i will i will defer the
35:19credit to my team to because you know
35:21when we started it was four guys and we
35:23wrote shot edited and delivered all
35:27these spots and now I’ve got guys who
35:29execute my wishes from a very high level
35:32so I’ll 10 i’ll write the script and
35:35I’ll executive producer which means i’ll
35:36take care of the money side i’ll send it
35:38to my guys and brush the adjustment and
35:40Brandon and Micah and my remark and Adam
35:46and they just brush it so that I can you
35:53know spend more time with my marketers
35:54more time people like you more time with
35:57entrepreneurs so that we can you know
35:59make fields and and feed that that group
36:03back there who without them I’m
36:06absolutely none of us or anything work
36:08for crap you know
36:09no now you definitely have to have a
36:11between behind and it seems like you
36:12guys do
36:13any awards i know that you guys are up
36:15for some oxy worth anything that came to
36:17run oh yeah we wanted to last year but
36:20again you know I know I know but still
36:23it’s nice for people with that that’s
36:25that’s very kind of our are we have a
36:27sort of a a oscar awards you know for
36:32infomercials which is inherently funny
36:33within itself right you know this but
36:37it’s like billy mays and and good Marc
36:40Gill and anthony sullivan are accepting
36:42award
36:43yeah i think last year we won best short
36:45arm I and best website i will always
36:49liked best short form housewares and
36:51best website and it’s fun to be
36:53recognized in front of your peers and
36:55and and see the rainmakers we go on
36:58these are conventions and whatnot if
37:00your electronic retailers association
37:02which is a great governing body anybody
37:04wants to look at up there they’re the
37:06people who who oversee our group and
37:08it’s a good group to join to be part of
37:10this part of this community there’s also
37:14another one called response they that
37:18the that’s what the magazine’s called
37:19there tonight they’re both reputable
37:23organizations and and when you embed
37:26yourself inside these things that’s
37:28that’s who you’re going to meet at these
37:29conventions is means that may J and
37:32Keith and all these these guys who and
37:37and the other producers who were
37:39ridiculous I mean John Miller and i’m
37:42brad cole and anthony sullivan and I
37:47mean these guys Derek Schwartz there
37:49there we are
37:52and I say this with myself you know
37:55Christy we were small community that
38:00you know we may do 250 billion this year
38:04but there’s there’s really only a
38:08hundred people in our fraternity so you
38:12know i would advise that to look into
38:14you know the response group and look
38:17into john harrington and then and look
38:19in the ER a and Jim Paris reputable
38:23people with when you join these you your
38:25part of our group you know Bob Susan
38:27does a great job and impacts and invent
38:30help and you guys do a great job but it
38:32is it is important to align yourself
38:34with these groups migrating dropping all
38:36kinds of names without the great i mean
38:38people we need to know and somebody like
38:39yourself was dropping these names it
38:41shows that you are you know one of the
38:43top guys in the industry and you’re not
38:45scared to talk about it the people that
38:46won’t talk about people who try to try
38:49to not allow you to talk to anyone have
38:50to listen to those are the guys that
38:51have to watch out for and you the
38:53information and and the hints and tips
38:55that you given really show that you know
38:58you know what you’re doing you’re not
38:59worried about giving out information
39:00like that
39:01no I I encourage my clients who are
39:05vetting me to talk to you know five
39:08people who might know will take great
39:09care of them and make their decision
39:12based on that i would hope that they
39:14speak highly of me as well get together
39:16we help hold the industry up where
39:18there’s probably a hundred people who
39:20are trying to pull us down now exactly
39:22I i totally agree so all right Brian I
39:26think we’re us we’re kind of at a time
39:27and it’s been very very interesting i’m
39:29so glad i got to have you on the show I
39:31know you’re busy
39:32is there anything real quick there any
39:34events coming up that somebody can visit
39:36get that you have coming up in the near
39:38future
39:38that’s a wonderful question and it’s
39:43okay I’d like to go to LA next week
39:46pra is actually having a mixer out there
39:48where I see all my clients in one place
39:50and my children have a volleyball
39:52tournament so I am in gasparilla down
39:54here in Tampa sigh it’s not actually
39:57guess that’s a couple arm you know look
40:00look into electronic retailers and look
40:02at response and they even have inventors
40:06corners and places where you can go and
40:08you can put your product and we’re all
40:10going to wash bottle
40:11oh yeah and one of us many licenses one
40:13of us may I give you encouragement on
40:17how you can make it better
40:18like what if you could do the business
40:19then women would like haha oh maybe you
40:24know maybe never thought of that right
40:26oh yes LOL how the best way to get in
40:29touch with not you but with with someone
40:31in your hand on your team or their best
40:33we just go to the website or there
40:35wasn’t no I I got a kid and I call him a
40:38kid because that that’s how old he is
40:40like he’s incredibly bright and he’s
40:44he’s fielding a lot of the Inquisition
40:47you well I’m inquiry
40:50his name is austin buck and he is is one
40:56of our gatekeepers if I feel that
40:58everyone’s then I would I wouldn’t be
41:02able to do my job properly
41:04I’m I don’t know why we would go any
41:06further than you because you’re you guys
41:08are fantastic is that you’ve proven
41:10you’re headed you’re in the upper
41:12echelon of people that do that but
41:14Austin at bluewater media dot TV is it
41:19is a great resource again it’s a USP IM
41:21at bluewater media dot TV and healer
41:27he’ll be able to very least point you in
41:30the right direction have come to study
41:31comes to the studio which were shooting
41:35these crazy commercials every single day
41:37and editing them and it’s it’s it’s like
41:40the Willy Wonka of information that i
41:43was your theory on one time and it
41:45smelled like the greatest restaurant I
41:48could think of was actually hungry in
41:50there you want to be shooting some kind
41:51of order and he was in the studio
41:53Wow see there you go now like what I’m
41:56getting hungry just standing in here or
41:58to go in Lord Ramsay out what we
42:00currently have an infomercial with
42:01Wolfgang Puck i’m in it called its
42:05called I like to imitate Wolfgang Puck
42:07when I do it but it’s not the wolf and
42:09park question Owen so it’s a pressure
42:14oven that we produced and selling very
42:17well and I actually went out to
42:19Wolfgang’s restaurant and I did a whole
42:20story on how this pressure oven works
42:23sometimes I insert myself into these
42:25commercials because I used to be really
42:27handsome
42:28haha you know it’s great i mean not that
42:34I could see that you do what you do you
42:36haven’t won and that’s what it’s all
42:38about and making some money on the side
42:40I mean what more could you want that’s
42:41it man that said where you know I like
42:44to think we’re dream weavers
42:45unfortunately we fall on our face just
42:47like everybody else but when the dream
42:49comes true they say nothing like it my
42:52man here yeah all right my man will
42:55Brian I thank you so much for being on
42:57the launch pad today I would love to
42:58have you back at some point because
43:00there was so much more that we could
43:01have covered on sure but again I wish
43:04you luck in the future and
43:05congratulations on all your successes
43:07thank you thank you i hope you hit three
43:09procore button because there was a lot
43:10of good craft you take care my friends
43:14thank you buddy well okay