Eco Nuts CEO Scott Shields Tells us How he Came up With This Natural Soap And More

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Eco Nuts® Soap Nuts (seen right) are a berry shell that naturally contains soap. They grow on the Sapindus mukorossi (Soap Berry) tree in the Himalayas The natural soap found in these berries is called saponin. Saponin is a natural cleaner that works as a surfactant, breaking the surface tension of the water to penetrate the fibers of your clothing, lifting stains from the fabric, and leaving dirt suspended in the water that is rinsed away. Eco Nuts Soap Nuts are gentle on both clothes and skin, making them ideal for those with sensitive skin, eczema, allergies and psoriasis. Because they are so mild, they are perfect for baby clothes and even cloth diapers. All-Natural Eco Nuts Soap Nuts are also great for septic and grey water systems. Unlike commercial soaps, that have artificial foaming agents, soap nuts do not produce lots of bubbles or foam. While commercial detergents and soaps have marketed heavily around that visual, foam simply is not an indicator of cleaning power.

https://econutssoap.com

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Podcast Notes

1YouTube generated podcast notes, please excuse any typos.
sure it is he was a supplier to the
0:04
Caribbean movie introduction he was I'm
0:12
Johnny Depp stunt double can't you tell
0:15
no not quite but I know that wasn't me
0:19
[Laughter]
0:22
yeah were you in were you in all three
0:25
or Justin the three the first in the
0:27
second one just the good ones that's
0:31
awesome and you know because you were in
0:35
California we have to ask did you have a
0:37
speaking part or were you just in the
0:39
background it was finalized out they cut
0:43
everything out down in the Caribbean so
0:44
we spoke on the thing most of us
0:46
headlines down there for the Pirates but
0:47
they kind of killed it with Disney still
0:49
like how much do we have to cut it out
0:50
like no no no no there were no lines so
0:53
yeah that's me but I was seen in their
0:56
friend spent like months and months
0:57
shooting it and I'm probably you know by
0:59
sag rules I should have been paid out as
1:01
principal but you know according to the
1:03
way they sold us out welcome to Disney
1:06
they own sag apparently as I discovered
1:09
I was like well that's not a really good
1:11
union if it's owned by the studio so we
1:13
made some changes little conflict sounds
1:15
like once you get big enough though then
1:21
they protect you I'm like okay i was on
1:34
huge weight just like we can't insert
1:40
that well actually put on the youtube i
1:41
should insert that with you and your
1:43
part oh I don't even know if we even
1:45
have that you know I might have it on
1:53
videotape what are those well Jared
1:59
Jared was in Magic Mike right who was it
2:02
Magic Mike I was well just just body
2:04
they just whatever reason they were
2:05
really focusing on my body I don't know
2:06
why there's you know I took it as a
2:09
compliment but yeah yeah right he didn't
2:10
have any speaking parts
2:17
the ocean itself for those of you can't
2:22
see Jarrod's is there a little
2:24
striptease on video the ocean ocean go
2:28
to the YouTube channel and you'll be
2:30
able to see that's my closing move right
2:33
there you saying the construction
2:39
subscribe to this is why we had to
2:44
change the name karma you know we've
2:46
been rebranding every rebranding every
2:51
day but this one's gonna stick and we're
2:55
gonna change it to the one pitch because
3:00
a drumroll I can sound effect machine
3:03
because I like the one pitch is that's
3:05
the name of it the one pitch I sent or
3:19
it'll be done it'll be in uncle day she
3:20
said yeah don't you love it cuz you're
3:22
my husband and you're the one babe you
3:24
were the one you're the one you're the
3:26
one you're the one you I love you know I
3:30
love you but one pitch god this is what
3:34
I gotta put up with while you're there
3:56
playing with your balls and I cannot
3:59
wait to introduce these company name so
4:01
car might you be
4:03
you wanna introduce us and then I want
4:06
you do so our friends alright so let's
4:09
get started hey everyone out there this
4:11
is carmine Dennis go for the event is
4:13
launch pad Network I am coming to you
4:15
today from a brand new show well it's a
4:18
somewhat brand new show it's called the
4:20
one pitch with Carina and Jared and I
4:22
have Carina and Jared the stars of this
4:25
show
4:26
on with me right now what's up guys
4:28
what's going on carmine how's it going
4:31
man I love the new name it's awesome I
4:33
it seems like every day or every time we
4:35
have a show we got a new name but I
4:36
think this one is gonna work yeah thank
4:39
you
4:40
it's short it's the one pitch I like you
4:44
know now I can't do that anymore
4:53
so now it's just the one pitch but you
4:57
only need one I tell you why we'd why
5:00
the name changes and why just because it
5:02
sent people are gonna think we're
5:03
Gemini's no mines in September babe
5:10
thanks for asking it was okay
5:14
did you get him that Carina didn't get
5:15
him that construction outfit for his
5:17
last birthday I did yeah I was hoping he
5:20
was gonna come home and take it off you
5:24
know we met she was at a bachelorette
5:26
party and I was hired as a stripper guys
5:30
just the same when I wore ten years ago
5:31
in that we're getting down to the
5:37
nitty-gritty of the whole story I was I
5:40
was a little more I was a little more
5:42
submit me I used to be like this you
5:44
know now I look like I I got some kind
5:51
of you know disease but you know we're
5:55
really trying hard carmine to connect
5:58
with and we do we connect with the new
6:01
generation of inventor and and we feel
6:04
like sometimes that the the powers that
6:06
be don't know how to connect with the
6:11
new inventor the the gen Z the
6:13
Millennial the you know and and when we
6:17
picked the name the picture rich
6:18
originally and we liked it because it
6:20
was cutesy and it was you know people
6:22
liking rich and it's in that but we're
6:24
trying to realize as we went too far one
6:27
direction and where we're having trouble
6:28
connecting we need to connect the older
6:30
generation the guys are in charge and
6:31
the younger generation so we kind of had
6:34
to make a compromise and you know and
6:36
they were right to it where we could
6:37
represent and help represent
6:39
inventors all over North America and and
6:43
and pull them in but also show respect
6:44
and class which we struggle with anyways
6:47
The Raven household those are so
6:49
classically you know to the generation
6:51
that's that's you know running trying to
6:53
show the guys on the board and and we
6:54
have a lot of respect for them and they
6:56
know what they're doing and and we wanna
6:59
we we loved it so much we loved it the
7:02
Avenger community so much that we want
7:04
to be able to pull in the younger ones
7:05
we want over the ridge the relate to the
7:06
younger ones so it's part of the the
7:08
name change has been trying to create
7:10
something that you know you know pleases
7:13
both sides of the fence the younger
7:14
generations you know that get interest
7:15
and then the older generation is still
7:16
the respect that they deserve
7:18
so fYI yeah I think it's inventing
7:26
covers such a full spectrum that you
7:29
know it's one of those things when you
7:30
try to talk to everyone you know what
7:32
everyone's gonna listen or no one
7:33
listens either one but speaking with
7:35
just the inventor crowd it seems like it
7:37
is majority older gentlemen that have
7:41
been around and so you don't want the
7:43
younger crowds to shy away from that so
7:45
absolutely yeah I did so it's a tough
7:48
one I think you guys are doing a good
7:49
job but it is it is a tough recipe to
7:52
try to work with right and the other
7:54
means we're just way too long
7:57
every time I had to give somebody the
7:59
website name and to write out the pitch
8:02
with Jared and Carina it was just it was
8:05
just all too long and the email address
8:06
was too long and the one pitch is short
8:09
and you just need one and do we own the
8:14
one pitch comm yeah oh and yeah yeah
8:20
it's awesome that one pitch yep Jared
8:26
wanted better pitch and I'm like wasn't
8:34
her idea
8:35
no it was just the the T's and the ours
8:38
and that one word is like a better
8:40
better pitch it just doesn't it's just
8:44
doesn't flow as the one pitch you know
8:46
it's like the one and or like the pitch
8:49
to get rich it's just all Ryan's then
8:51
it's like having a
8:53
you know someone's name being David
8:56
Michael's two first names in one's life
9:01
it might be it's got shields great I
9:08
wanted to name our son Caden and it
9:13
rhymes too much with our last name so
9:15
the better picture just doesn't just
9:17
employ anyway
9:19
I'm dying to say who's our guest really
9:22
I've been really excited to introduce
9:25
his company name it is it is
9:28
speaking of company names and how words
9:31
go together is mute you Justin you start
9:45
to say the name alright go ahead
9:49
well today we have Scott who is no
9:52
stranger to the spotlight he has been
9:55
seen on in the movies and on reality you
10:00
may have seen him on the Pirates of the
10:03
Caribbean in 1 & 2 starring Johnny Depp
10:07
and he appeared in shortening his
10:10
company name is Eko nuts
10:17
hey Scott I mean waiting this morning
10:22
Wow holy smokes
10:24
and I bought the nuts in their sack yeah
10:29
and the other two with you well we have
10:34
knots and balls here at eco nuts you
10:35
know we'll talk about the nuts first
10:37
they come from Nepal you place four to
10:39
five of them in a little bag or not sack
10:42
as we call it in your washing machine
10:45
and as I stated in water it releases
10:48
soap thus cleaning your clothes so no
10:51
tide or detergent required other than
10:53
our natural organic goodness which is
10:56
these little berries right here they're
10:59
very fragile look like holders
11:03
did he look like walnuts well actually a
11:05
little berry comes from a Trudy really
11:08
close
11:09
all the way over in Nepal and they hit
11:12
it with a stick the little seed goes
11:13
flying out to them they send them over
11:15
here right away so we can I get them
11:17
into your laundry
11:18
it's an incredible concept and we also
11:20
because the berries were so hard to hold
11:22
on to created a liquid version in a
11:25
beautiful aluminum bottle just a few
11:28
pumps is all you need Wow never before
11:32
have you no no in fact I get your team
11:35
together the house but in there and then
11:38
that is kind of like a laundry pod
11:41
detergent but in the nut war it's only
11:44
in an organic form and it's actually a
11:46
soap Barry so it's totally safe for you
11:48
are not allergies and its really awesome
11:52
I've got one here that I took in a jar
11:56
it's actually a berry in a jar now we're
11:59
gonna shake that up and right there you
12:03
see all the soap suds in the bubbles it
12:05
makes soap so it's the same in your
12:07
washing machine done and right there you
12:10
know we're just basically doing the work
12:12
of the washing machine or go back 200
12:16
years in the cell used to laundry in a
12:17
jar they just shake it up I'm gonna
12:19
confirm to everybody who is listening
12:21
and haven't seen this video yet but he
12:25
is literally shaking a bottle of water
12:27
with a nut inside that's the noise
12:29
you're hearing believe how it's
12:34
lathering up its Barry yeah it's a berry
12:39
that makes soap it truly is it can be
12:41
used for a variety of products yeah she
12:46
made or cleaner we've got glass cleaner
12:48
all kinds of products and all of it
12:50
contains that little soap berry and we
12:53
extracted the essence out of it so to
12:55
speak out here in Lawndale California
12:58
it's where we manufacture we produce all
13:00
of our products or berry yeah you know
13:03
it's rough it's rough being a barrel you
13:04
know they get high-pressure and squeezed
13:06
brutally do I see the whites with the
13:10
whites sorry what'd you say Jarrod
13:13
I was curious to know but still is it a
13:14
minute made in America technically I
13:16
mean is that is that
13:17
I mean final assemblies in Lawndale oh
13:18
yeah the liquid detergent all that yes
13:21
Londo is still America it's considered
13:25
America you see some signage and stuff
13:27
it's a little confusing but yes you know
13:29
I mean as a percent of like for example
13:30
hang o matic is 87 percent made in
13:32
America and that's made in America oh
13:34
yeah our liquid detergent for babies and
13:37
for home and everyone else is a hundred
13:38
percent american-made we manufacture it
13:40
all here in the USA
13:41
looks like these dryer balls will import
13:44
and bring over from Nepal they do a
13:46
great job over there producing these
13:48
items but the berries themselves they do
13:51
come out of Nepal so if you look at that
13:53
you say okay so the berries are you know
13:55
imported item right but we make them
13:57
American by putting them a nice shiny
13:59
brightly colored box shine bright I like
14:03
the packaging what do you think Corina
14:04
what do you think about the packaging
14:06
that's good right oh that's easy concept
14:11
I like how the font is really big
14:13
because people usually don't read and
14:15
the font in the front says that it's
14:18
laundry detergent yes laundry detergent
14:20
I mean for everyone those are the things
14:26
you want to do you know we don't want to
14:27
complicate it you know with pods you
14:33
know that's why these things you can eat
14:35
them Scotty son because those are just
14:38
online well we've got it Alden ed a lot
14:41
of stores Whole Foods we've got a Bed
14:43
Bath & Beyond featured online do a lot
14:45
of business on Amazon for a lot of
14:47
cleaning products everyone really just
14:48
wants to kind of click and have it
14:49
shipped out to their house right and we
14:52
try to provide the convenience let our
14:53
organic grocery stores health conscious
14:55
stores they love the Eco nuts brands and
14:58
we've got so many great solutions we
15:00
even offer reusable paper towels if you
15:03
ever heard of that there's a roll right
15:05
here you can simply use the same paper
15:08
towel again and again by washing and
15:10
rinsing and reusing it which is a really
15:13
great way because you're saving trees
15:14
and saving money because if you go to
15:16
buy paper towels we all see what they're
15:18
charging you know eighteen dollars for
15:19
how many balls right good thing
15:23
are you um uh nothing it was Green and I
15:32
and Scott and it was it is your fiancee
15:34
yes
15:35
we hung out one night right and I'd no
15:41
idea what the hell it was what the heck
15:42
you did in your genius I bet you're just
15:45
a pretty face you're not just a pretty
15:46
face you're not you're not like me not
15:53
stripping anymore yeah I tried that a
15:56
couple of times no stop please God stop
15:59
I said okay you were recently also on
16:03
entrepreneur elevator pitch I was yes I
16:07
went through did the whole process and
16:09
all that that was a lot of fun it was a
16:10
really interesting show I never went
16:12
through and finalized the actual uh the
16:14
the secondary part of it did an area
16:17
that they never they never aired it they
16:20
just basically had me go in there they
16:21
shoot it they took the whole pitch that
16:22
I gave they used that to basically
16:24
promote the episode and then they said
16:27
no we're good that was good enough you
16:29
go to the line you didn't go to their
16:31
life they see a free commercial form so
16:33
I mean it is one of those things that
16:35
you know normally I try and avoid that
16:37
type of stuff unless you're like Disney
16:43
it's okay he's a pretty face god I'm
16:46
Tania I got that I got the pitch to you
16:49
so you know it was good enough that
16:50
we've got a lot of people that I really
16:52
enjoyed and got some great feedback from
16:54
that so I realized kind of the
16:55
importance of video and pitching back
16:57
right so share it a little bit with us
17:00
how did I know how Jeremiah got into
17:02
retail stores and which is really
17:03
difficult how did you get into retail
17:06
stores well the funny thing when I first
17:09
started the company back in 2009 we were
17:11
doing a ton of business on these things
17:14
called deal sites they had like baby
17:16
hath oh they had all these deal sites
17:18
they were so hot you'd put a product up
17:20
there and literally within four hours
17:21
they would literally Excel four or five
17:23
hundred boxes well which is a great
17:25
thing I didn't realize quite how big
17:26
they were when we started so we started
17:28
the company was originally started in my
17:29
living room and it just grew from there
17:33
and I got the first order where I was
17:34
hand making boxes
17:36
because he used to cut bags out and
17:38
print on them so it was all eco-friendly
17:40
I then glue them to boxes was it labor
17:43
friendly but very eco-friendly we
17:44
thought but you know putting them
17:46
together sent that off and after doing
17:48
600 of those I was like wow this is
17:50
insane and the first store somebody had
17:54
bought went on there and we had a Whole
17:55
Foods buyer contacted directly and said
17:58
would you be interested in having your
18:01
product in the store we should that'd be
18:02
great and I said well so what I need to
18:04
do and they said this is barcode wheel
18:06
and I go what do you mean wheel yeah
18:09
yeah I bought it online I was like how
18:14
you treated us to go somewhere has to
18:16
mean something when you go through you
18:25
get barcodes you know gs1 barcode so the
18:27
only one that matter anything less just
18:29
doesn't scan as they say so if you start
18:35
out with the whole food store quickly
18:36
learning from there we got the mass
18:37
cannibal barcode they were happy and got
18:40
into some other distributors and some
18:42
shows and we had a went on Shark Tank
18:46
years later kept from submitting and
18:49
pitching there and one of the UH
18:50
producers ended up having eczema and
18:52
some skin issues so I had very sensitive
18:55
skin and it turns out these little bitty
18:57
berries are incredible if you have
18:59
sensitive skin eczema baby clothes
19:02
anything it's great for all skin
19:05
conditions if you're not allergic to the
19:06
soap berry which you can't do a little
19:08
patch test little water but a berry in
19:10
there test the water in your arm if
19:12
you're not allergic to it it's very rare
19:14
but people love this to judge it because
19:17
it makes your clothes softer
19:18
it makes things fluffier and best of all
19:20
you're not having anything harmful the
19:22
water is actually so pure you can pull
19:24
it back out in your garden and water
19:25
your plants with it
19:26
well imagine when you're sleeping with
19:28
it your skin's your largest organ and
19:30
you've gotten these chemicals they're
19:32
constantly bombarding your system well
19:34
here at eco nuts we're trying to reduce
19:36
your chemical exposure so you can you
19:37
know look pretty and feel pretty and you
19:40
know be happy who's happy when they're
19:42
sneezing they're gonna chien their
19:44
rashing they're scratching I mean that's
19:45
no good I mean only
19:49
that sort of reaction you know and
19:52
that's why I created these great
19:54
products we have a liquid form a berry
19:57
form a powder form so whatever form of
20:00
detergent you like we created one
20:01
because we realized that people have
20:03
allergies all over the place and we
20:06
could actually cure and help those and
20:07
in kids I had this kid wrote to me in a
20:10
trade show one time it just started
20:11
hugging me and I was like okay not mine
20:13
I hope it was like his mom comes running
20:18
up and the kid looks - really ghost
20:20
you're the Eco nuts guy yes he says I
20:25
don't bleed anymore and I go I look kind
20:27
of strange he used to get horrible
20:29
bloody rashes on the inside of his legs
20:31
and he would scratch anything from his
20:32
detergent his mom didn't know what was
20:34
causing it he'd have skin allergies I
20:36
mean this was a awful ordeal well one
20:39
day his mom heard me talking and said
20:40
I'm gonna try it so tried the Eco nut
20:43
solution out and literally within a
20:45
couple of weeks the kid's allergies and
20:47
things subsided I mean could eat regular
20:49
foods again was able to drill and it
20:51
turned out it was just a detergent the
20:53
SLS's and the other things because even
20:55
when you buy the dress the free and
20:57
clear all the other brands they still
21:00
contain SLS's and all these harmful
21:01
chemicals they just put less of them in
21:04
there so if you get free and clear or
21:06
over sensitive skin
21:07
oh we put half the same toxic stuff in
21:09
there it's really half of it won't be
21:11
nearly as harmful as long as you don't
21:13
over pour but double as much because the
21:15
stuff doesn't work quite as well when
21:17
it's got half the cleaning pots has
21:22
really grown a lot of popularity you
21:24
know parent other people are starting to
21:26
discover us they're going wow this is
21:28
incredible right it is when you're when
21:32
you're changing so you have eco nuts and
21:33
all these different types you have them
21:34
in a powder and a spray is this is this
21:37
something that you have an engineer you
21:39
you work with and how do you how do you
21:41
do you have a background on this or is
21:42
this something that you say this is what
21:44
I want to pass on what I'm looking for
21:45
make it work how does that well you
21:47
itchy when you thought of it uh you know
21:50
I you know exact West Victoria she's a
21:52
little bit of COPD from a smoke
21:55
explosion I think I got years ago and
21:57
the one thing I've discovered that's
21:59
great about these products is you can
22:00
clean in a bathroom with
22:02
no ventilation and clean your entire
22:04
bathroom and have it be spotless and
22:06
that was something I could never do
22:07
before with any of the chemical cleaning
22:09
products I was always having respiratory
22:11
issues so what I started do is
22:12
experimenting you know what worked great
22:14
so I looked at all the things out there
22:15
that was natural organic and say okay
22:17
what can combine to what and then I went
22:20
combined what I thought was very
22:21
pleasing awesome products then I went
22:24
together him out with a formulator and I
22:26
said hey are they stable are they solid
22:28
will he not explode apparently some of
22:33
those questions I should have asked
22:34
earlier on you know apparently when you
22:36
pressurize you put things together you
22:37
know oh you don't want preservative in
22:39
there suddenly you have exploding
22:41
detergent bottles did you have exploding
22:43
yes I'm exploding on you you know we had
22:44
a couple happen in some weird places in
22:46
Hawaii so we had some phone calls and
22:48
the retailers were like you know they
22:49
weren't too happy but you know at the
22:50
end of the day they can recycle the
22:52
bottles they're aluminum right and
22:54
that's why I'm two eyes anyways - right
22:55
I mean you know there was a light
22:58
explosion I said come on your shirt has
23:00
a detergent already on it you that's
23:02
instant detergent you know it's just you
23:03
hold the bottle you look at it she's
23:05
done is your clothes real quick so just
23:10
for listeners how do you collect your
23:12
nut you know I personally I I actually
23:17
am NOT in the harvesting of said nuts
23:19
but we actually have a lot of villagers
23:21
people around living in mountainous
23:23
regions around Nepal and also in India
23:26
and other places where the sole berries
23:28
are grown they collect they harvest them
23:30
they bring them in - sort of like little
23:33
brokerage houses they're paid a fair
23:34
market value one and then people we sell
23:38
and I purchased from them I've got two
23:40
or three different suppliers I work with
23:41
depending on you know which is it the
23:45
best quality who's got the best price
23:46
isn't who's able to actually turn over
23:48
and deliver product timely Wow a really
23:51
big issue and problem when you deal with
23:52
other countries is with getting product
23:55
and getting quality and getting it's an
23:57
open a timely manner because you hear
23:58
everything from mudslides to Maine
24:00:00
stirred the truck was washed away okay I
24:03:00
stole my money I still get product right
24:05:00
mm-hmm yeah well that's kind of what I
24:08:00
was asking is that I was doing a little
24:09:00
bit with coffee for a while and that's
24:11:00
exactly what I was running into you know
24:13:00
I'd ordered this big order
24:14:00
and you know it's just like in the
24:16:00
movies you know these these dirt roads
24:17:00
these rickety trucks and they're loading
24:19:00
boxes on and that's why I was wondering
24:22:00
you know if you were running to say
24:23:00
think it's cool that you're you know
24:24:00
you're giving back though to these
24:26:00
villages and dealing with several
24:27:00
different producers of the product I've
24:30:00
learned that sourcing products from
24:32:00
multiple sources and sourcing is an
24:34:00
incredibly important job with keeping a
24:36:00
business running efficiently I have
24:38:00
multiple sources from multiple different
24:40:00
items and I would like to kind of pull
24:42:00
everything from as close as possible
24:45:00
unfortunately just with the way some
24:47:00
products in the way some vendors and
24:49:00
sources work even aluminum bottles
24:51:00
you can't source them in the US right
24:52:00
now because the beverage industry makes
24:55:00
it so much more profitable to make
24:57:00
aluminum cans and bottles in a
24:59:00
thin-walled
25:00:00
for cans and not for other items such as
25:03:00
like thicker walled aluminum bottles
25:05:00
like what we use here at eco nuts so
25:07:00
those actually have to be purchased out
25:09:00
of China just to prevent using plastic
25:11:00
bottles yeah but at the end of the day
25:15:00
it's just the most important thing is
25:17:00
what do you do with your bottle when
25:18:00
it's over here we go nuts you can slice
25:20:00
off the wrapper you can use it to spray
25:22:00
you know your hair you can use it for
25:24:00
water and your vegetables you can give
25:26:00
it to the kids to play what if they can
25:27:00
have squirt gun fights with them and
25:29:00
that's what we're talking about true
25:31:00
sustainability and having them usable
25:33:00
products is being able to use them again
25:35:00
and again and again yeah and in multiple
25:38:00
forms because if you give somebody a
25:39:00
bottle it shouldn't be so toxic we
25:41:00
filled with chemicals and residue that
25:43:00
it can't ever be used to get
25:46:00
and then that gets into landfills the
25:48:00
waterways the other systems I mean less
25:50:00
than I think 30% of our plastic bottles
25:52:00
or even recycled so when you start
25:55:00
looking at these numbers and the fact of
25:56:00
how much cheaper dishes to produce fresh
25:58:00
brand-new plastics
25:59:00
it's a terrible cycle and it's one that
26:02:00
eco that's just trying to break we also
26:03:00
offer we fill containers to so you just
26:05:00
buy like a big 600 or 1200 load box from
26:08:00
our laundry detergent and then you
26:10:00
simply fill up a bottle like this short
26:19:00
on time how was your experience I'm
26:22:00
struck - did you get a deal didn't get a
26:25:00
deal on shark tank I would have liked to
26:28:00
but you know the sharks just weren't
26:29:00
very nice so when it comes to looking
26:31:00
for a business partner somebody actually
26:32:00
gonna have to actively work with I just
26:34:00
didn't think it was gonna go that well
26:35:00
right and their terms were kind of like
26:38:00
oh sure like promise me even better
26:44:00
terms but there was a point there was a
26:47:00
point in in the Hangul Matic career
26:49:00
where we had a choice either sell our
26:51:00
home or take on a partner and a couple
26:53:00
people who offered us a partnership I
26:55:00
thought the same day I'm gonna fight
26:56:00
with them I'm a pain to work with
26:57:00
anyways and with Carina together it's a
26:59:00
we're impossible to work with so we
27:01:00
needed someone who was a little more
27:02:00
easygoing a little more silent if you
27:04:00
will right and these partners wanted to
27:06:00
change stuff and they it's not our Forte
27:09:00
is changing my bed right the biggest
27:15:00
challenge is is manufacturing and
27:18:00
fulfillment right so every time people
27:21:00
reach out to us they immediately go in
27:23:00
for a licensing deal and some products
27:25:00
we see I just already know like you're
27:27:00
not gonna get a licensing deal your
27:29:00
product is good but it's not bad good
27:31:00
right you know it's just it's just
27:34:00
there's just not enough money for
27:36:00
someone to even want a license it
27:38:00
because it's it's such a small
27:41:00
non-patentable product for example so
27:44:00
how do you overcome with that challenge
27:46:00
how did you sell funds and do the
27:48:00
fulfillment and cuz you run the whole
27:50:00
show right you don't you it's just it's
27:52:00
just you and your fiance so it's just
27:54:00
the two of you just like jeredy nice we
27:56:00
saw their house where did you say he be
27:58:00
TRUE
27:59:00
fiancee working here she actually works
28:01:00
as a a social worker so uh no it's just
28:03:00
me I have my warehouse manager has some
28:05:00
staff that I have here at my company and
28:07:00
we put it all together the biggest
28:09:00
challenge is that we start to run into
28:10:00
now it's not so much the manufacturing
28:12:00
put together you've got the part we've
28:14:00
got the pieces we get everything in
28:15:00
there it's actually the amount of money
28:17:00
and revenue it takes to cover big-box
28:20:00
stores to cover the fact that they want
28:22:00
what's called standing inventory for a
28:25:00
long time we were able to basically do
28:26:00
what's called out well making products
28:28:00
due to my great sourcing and great
28:29:00
methods I'm like okay sure we'll have
28:31:00
that met 30 suddenly people dropping
28:34:00
orders on us for 40 $50,000 going oh
28:36:00
this is great but we need that in 10
28:38:00
days right if not we're gonna ding you
28:40:00
with a 20% penalty like whoa wait a
28:42:00
minute that's not cool you don't want to
28:45:00
pay a penny wait so the business got
28:48:00
very real very quickly and I was like oh
28:50:00
okay so now I found my whole job is
28:52:00
consisting of going out and fundraising
28:55:00
bringing revenue in capital ends so we
28:57:00
can basically build up the
28:58:00
infrastructure so then we don't have all
29:01:00
these little hiccups and problems I mean
29:02:00
the manufacturing the producing seems
29:05:00
like well that's an easy thing you turn
29:07:00
the machines you run two 12-hour shifts
29:09:00
you know it's fun you fill the orders
29:11:00
you stuff the containers it's done
29:13:00
paying for it you would think you go to
29:16:00
a bank you've worked with the same Bank
29:18:00
you know huge largest bank out there
29:20:00
worked for them for 2,000 since 2009 or
29:22:00
whatever you've always paid your bills
29:24:00
you've always paid the ridiculous
29:25:00
interest thousands of dollars per year
29:27:00
you go to say can I have a tea Sloan and
29:30:00
they say nah we like it better this way
29:34:00
we've got you just really like you we
29:36:00
can bleed you when we want you we got
29:38:00
you for all the interest almost a 20% on
29:40:00
one card and a line of credit so yeah
29:43:00
but it's just enough because we gave you
29:45:00
the real money that you're asking for it
29:46:00
you'd pay that off you buy inventory and
29:50:00
you'd be successful why would we
29:52:00
possibly want to do that when we can
29:54:00
make more money off giving you less
29:56:00
money is you don't understand what the
30:06:00
term growing pains means until you and
30:07:00
your own business it took us wildly and
30:10:00
we have a second patent where we're
30:11:00
we're gonna hang o matic stead but it
30:12:00
took me
30:12:00
five years to get caught up financially
30:15:00
to be able to put enough you know have
30:17:00
enough liquidity to start you know
30:19:00
engineering and retooling again and and
30:21:00
it's funny if you get Society of all
30:23:00
these POS coming in home people quoted
30:25:00
us are they they projected 24,000 units
30:28:00
a year was what they would sell two of
30:30:00
my product a nomadic and we're on pace
30:32:00
for seventy four thousand units and it
30:34:00
sounds great but you know I you know you
30:37:00
know that the cash flows top right
30:39:00
because everyone else is busy too and
30:40:00
then you know money doesn't grow on
30:42:00
trees I'm like eco nuts or I don't grow
30:43:00
on trees so right being able to float
30:48:00
that cash is just yeah you just did
30:50:00
wipes you out and growing is tough and
30:52:00
enough that's why we we sold our home
30:54:00
was was because we were getting too many
30:57:00
orders we were too successful you know
30:59:00
it doesn't feel like we have any money
31:00:00
but if they didn't it flow so quickly
31:02:00
but growing pains I was not just little
31:05:00
get a little something a little kid does
31:06:00
its what a successful entrepreneur feels
31:08:00
when they're successful as growing pains
31:10:00
I don't think I'm getting any power but
31:12:00
I know I'm still uh the bank account
31:14:00
flows money out quicker than it comes in
31:17:00
again this morning I'm rich by Monday
31:20:00
when I pay my bills I'll be poor again
31:21:00
[Laughter]
31:25:00
it's like all my money guys are always
31:28:00
telling me the real secret is as long as
31:29:00
you can keep it to you keep having
31:31:00
liquidity and money excuse the liquidity
31:32:00
stops you're suddenly starting to get
31:34:00
dead in the water so just keep liquidity
31:38:00
going and as you said you had a property
31:40:00
yeah anyone who wants to start a
31:41:00
business on something you know getting
31:42:00
acquiring a property or a house or
31:44:00
anything like that is the smartest
31:45:00
possible thing to do i i myself miss
31:48:00
that boat but yeah nobody great they ask
31:51:00
me that every time before i get alone GG
31:52:00
have any properties I'm like you know I
31:59:00
love how you talk more than I do but I
32:01:00
have a list of these questions I need to
32:03:00
get through and guess who wrote all
32:07:00
these who just a suggestion and he's
32:20:00
talking especially surrounding it
32:23:00
I'm like we probably most of you ladies
32:27:00
entertainingly she's not a boring
32:28:00
speaker we get those often oh my gosh
32:33:00
let me ask you one more here what what
32:37:00
is the biggest retailer that you got
32:40:00
into
32:42:00
well the biggest retailer you know would
32:44:00
be Amazon that doesn't count anyone can
32:55:00
get their product than Amazon are you in
32:57:00
any big resource I know you actually
33:00:00
will be changing soon but we'll see how
33:01:00
that goes but hey what TJ Maxx and home
33:04:00
goods yeah I've done I've been teaching
33:05:00
Max and HomeGoods that does so probably
33:07:00
those are probably the biggest change in
33:09:00
me cellos so I work with them and
33:10:00
they're Canadian division in the US
33:12:00
divisions and will soon be working with
33:14:00
them also in the European divisions I
33:16:00
find them eat nice to work with I don't
33:18:00
know easy onboarding was easy send them
33:21:00
a big retailers are named I find them
33:22:00
delightful they always talk on the phone
33:24:00
to me and they respond back quickly TJ
33:26:00
Maxx is like my favorite of all called
33:27:00
the retailer just easy to work with when
33:30:00
you look at what the profits and you
33:32:00
look at what they make and everything
33:33:00
else you understand why they run
33:35:00
business the way they run business yeah
33:37:00
worked with the company for many many
33:38:00
years and of all the cooperation they do
33:40:00
a really great job right at the same
33:43:00
time they're one of the few corporations
33:44:00
that will actually give you so much rope
33:46:00
you literally can't hang yourself right
33:48:00
it's true that's a bleed absolutely true
33:50:00
those corporations are very conscious
33:51:00
about that Costco many many other large
33:53:00
companies like Kroger Co things like
33:56:00
that they're very careful how they stage
33:57:00
you up the grief you source they do this
33:58:00
TJ Maxx for literally throw as many
34:01:00
orders as you can possibly fill that you
34:03:00
can throw stuff into their stores and
34:04:00
will continue to keep going them and do
34:06:00
this for a number of years right and
34:08:00
then up until when the product you know
34:10:00
source path bailing out or slowing or
34:12:00
doing that and all of a sudden they're
34:13:00
like oh yeah oh by the way this meant
34:15:00
that we own a half as much you're
34:16:00
something going I was doing this mine
34:18:00
now I'm oh wow and then they say oh
34:20:00
guess what it's lit a little further and
34:22:00
all the price points down so up this
34:24:00
month it's a quarter day and it's so you
34:25:00
have to realize when you base your
34:26:00
business they talk about diversifying
34:29:00
diversify your stores is crucial smaller
34:33:00
retailers bigger grocery store chains
34:35:00
large restored
34:37:00
change those Amazon channels the other
34:39:00
channels that are out this receive a
34:41:00
vitally important the HSN the QVC's
34:44:00
every channel has to be equally done
34:46:00
because if you let any of your channels
34:47:00
it to be too big of beasts like I
34:49:00
allowed this down for a number of years
34:51:00
I'm giving almost 70 to 80% of your
34:53:00
business
34:53:00
and when something happens to one of
34:55:00
those channels your whole world is just
34:57:00
thrown completely awry right and trying
35:00:00
to explain to one of the companies that
35:02:00
hey you know I've got people I've got
35:04:00
important come on how can we work with
35:06:00
this you know they lead us that Malinda
35:08:00
sensitive here to you but at the end of
35:10:00
the day they don't care it's all
35:12:00
business and money so are you one thing
35:16:00
to go into more stores or not right now
35:20:00
I am working on basically getting into
35:22:00
as many stores as we can starts pushing
35:25:00
the grocery store chains out we're
35:26:00
working a lot on improving our Amazon
35:28:00
footprint and getting into getting
35:32:00
prepared for the easy grocery shopping
35:34:00
sis like in Whole Foods they're rolling
35:36:00
to new stuff to get all the products in
35:38:00
there and we're really slated to do that
35:40:00
but in order to fulfill deliveries
35:42:00
there's certain times and inventory
35:44:00
constraints as I mentioned before that
35:45:00
we have to be able to deliver on right
35:49:00
Jared and I are working with somebody
35:52:00
you would partner with somebody to do
35:53:00
Amazon they were going through Amazon
35:55:00
ads so we can do like the one pitch
35:57:00
brand products in Amazon and I think it
36:00:00
would just be so much fun if you know
36:03:00
you want to partner up with us and have
36:04:00
us help you sell equal nuts just because
36:07:00
every product we're gonna put on Amazon
36:10:00
through the one pitch we're gonna
36:12:00
advertise every time we do a podcast and
36:15:00
our Facebook Lyman YouTube channel and
36:17:00
it's just not that many products and
36:20:00
have that the name you know I just the
36:23:00
name is just so cool I would just love
36:26:00
to you know have you on so that way you
36:29:00
and I do our show it could be like and
36:31:00
this shows brought to brought to you by
36:32:00
ego I was never a fan of Flavor Flav but
36:44:00
hit by his his little slogan
36:52:00
so you think I just think it'd be fun
36:55:00
that's funny
36:56:00
hey hey Scott how do you how do you feel
36:59:00
about actually Amazon and Anu and the
37:02:00
way that they're working the way they
37:03:00
run their business stuff is something
37:04:00
that is is helpful for you or is it kind
37:07:00
of one of those things that just
37:08:00
sustains your business right now we're
37:12:00
kind of hitting that basically a
37:13:00
break-even or sometimes even a lost
37:15:00
point depending on how many boxes get
37:18:00
destroyed lost or misplaced and we have
37:20:00
to debate that issue and say okay as
37:22:00
this and this weird thing called co-op
37:24:00
fees I'm like we know kg I sent you an
37:27:00
invoice for three thousand dollars and
37:29:00
you send it back to me and for two
37:30:00
hundred and twenty three dollars it's
37:36:00
you know these these brackets they use
37:38:00
on either side that number and that
37:40:00
means we screwed you both ways this way
37:43:00
and this way I'm like oh so I don't get
37:45:00
it either bracket money two hundred
37:47:00
twenty three dollars and you kept them
37:49:00
okay rabbitry more inventory by the way
37:52:00
they need more inventory we're not done
37:56:00
undercutting you off your own website no
37:58:00
man at the end of the day you know it's
38:01:00
it's a jewel ledge so now I have to
38:02:00
manage it I have to manipulate the
38:04:00
prices I have to I do have wide variety
38:07:00
of things to get the system working
38:08:00
correctly and then I have to make sure
38:10:00
that I can fulfill and and actually
38:13:00
deliver the POS within a time because
38:14:00
they're only doing this on time and Pio
38:16:00
systems because they're training us
38:18:00
warehouses to be able to fulfill the
38:20:00
system that they need us to fulfill in
38:22:00
the very near future when they go
38:24:00
through and destroy the rest of the
38:26:00
stores they haven't already destroyed or
38:29:00
is the growth creation it's a wonderful
38:31:00
thing you know they're just being
38:32:00
recreated and born into new again like
38:35:00
what used to be a grocery store place
38:38:00
will now become an amazon fulfillment
38:39:00
warehouse a bunch of cars will come in
38:42:00
and out and helicopters and planes and
38:44:00
drones and they'll pick up everything
38:46:00
and they'll bring it right out to you in
38:47:00
30 seconds if you ever have to get off
38:49:00
your fat ass again it'll be a miracle
38:52:00
that was what you really think we'll
38:55:00
just throw it out there it's how's it go
38:59:00
shopping i know i
39:04:00
we had the most amazing experience last
39:07:00
week with at Barnes & Noble there's one
39:08:00
it by her house to be with the boys if
39:11:00
the four of us were there for two hours
39:13:00
walking the aisles reading books I mean
39:16:00
we got out we got a coffee I mean if you
39:19:00
forget how I mean I remember as a kid
39:21:00
doing that he and you know that's been
39:23:00
destroyed obviously but I had a blast I
39:26:00
mean I think my five-year-old said daddy
39:28:00
can we do this again and it was like
39:29:00
yeah but still in business I think there
39:31:00
was a lot of people in this bar but we
39:33:00
have Jeff question son what you're
39:38:00
saying and it's depressing we had right
39:40:00
baby we had a great time at comeback as
39:44:00
the Amazon store they're all coming back
39:46:00
don't worry you're just committee you
39:47:00
both didn't be born again and they'll be
39:49:00
beautiful they'll be pretty
39:50:00
you won't even pull your wallet out as
39:52:00
soon as you walk in the store you'll
39:53:00
walk back out again and you'll just hear
39:55:00
cha-ching sign and there's your money
39:58:00
it's automatically been taken off the
40:01:00
MasterCard I bet all the moles by us are
40:11:00
you know like me she's close and then
40:14:00
they made it into restaurants and then
40:16:00
some other yeah so now it's more like
40:18:00
entertainment but I I'm not Amazon Prime
40:22:00
I barely buy anything on there I really
40:25:00
enjoy building the store you know
40:27:00
experience if you can actually get to
40:29:00
the store I understand in a lot of areas
40:31:00
it's tougher those geographical
40:33:00
constraints there's other issues you'd
40:34:00
rather spend time with the kids the
40:36:00
family that anything you know the both
40:38:00
the cars adapt and make sure that I'm
40:42:00
absolutely able to service these
40:44:00
customers and whatever facet they want
40:46:00
and I do appreciate Amazon kind of
40:48:00
giving me the full warning and charging
40:49:00
me out the wazoo to teach me that I have
40:51:00
to be able to supply them otherwise I
40:53:00
will later on perish and die it's like
40:59:00
you know they rolled up newspaper a lot
41:02:00
accosted by the sword our training by
41:04:00
the tip of the sword oh yeah it's good
41:05:00
yeah I call it the rolled-up newspaper
41:06:00
it's a you know I could good swaps right
41:08:00
there and not too bad but you know to
41:10:00
see you like ouch god bless
41:13:00
because you Amazon Express I'm actually
41:17:00
Amazon everything you know I don't both
41:19:00
ways on Amazon you know I'm bender
41:22:00
central bender central I do both I do
41:27:00
FBA where I send it in and then they buy
41:30:00
for me and take what they like right why
41:33:00
not just be FBA and screw the vendor
41:37:00
central oh here's the beautiful thing
41:38:00
because until the account gets managed
41:40:00
efficiently incorrectly by some services
41:42:00
I'm paying thousands of dollars to which
41:44:00
I'll stop but you know but no one has
41:47:00
been able to quite get this stuff
41:48:00
grasped correctly for us to actually
41:49:00
transition over from the vendor central
41:51:00
into the FBA and until things are set up
41:54:00
correctly and it's all lined up
41:56:00
correctly doing that would actually cost
41:58:00
us quite a bit of money because of what
41:59:00
vendor central is actually still doing
42:01:00
and it's a really interesting system
42:04:00
because we could transfer it over to FBA
42:06:00
but if we don't everyone managing and
42:07:00
handling all this stuff it causes all
42:09:00
kinds of issues and what's the timeframe
42:12:00
do they give you a vendor central a week
42:14:00
do you mean as far as doing what when
42:17:00
they send you a PM how quickly do you
42:18:00
need to ship it oh three days what is
42:21:00
acknowledged everything and get it out
42:24:00
there all we have to tell them that the
42:25:00
products basically out of stock and then
42:27:00
they tell us how much we're gonna be
42:28:00
charged for that other stock and in case
42:31:00
for those who are listening who don't
42:33:00
know what vendor essentialists this is
42:34:00
when amazon sends you POS and buys your
42:38:00
product wholesale just like any other
42:40:00
retailer so they have full control of
42:43:00
what they want to sell how many they're
42:45:00
gonna sell what they want to price to
42:47:00
that they don't care about match map
42:49:00
they just price it right yeah and the
42:53:00
real thing you even set up where you can
42:54:00
set price point you can search what you
42:55:00
sell it to him so you know if you sell
42:57:00
em in a certain price they're not gonna
42:58:00
sell for less than they paid right those
43:00:00
ways the same minute the real issue that
43:02:00
you start to run into with the other
43:04:00
central programs I always thought there
43:06:00
would be a growing a building thing you
43:07:00
know as our Shark Tank they came and
43:09:00
approached me they said oh this is great
43:10:00
we've got a manager company we're gonna
43:12:00
grow you up and you're doing you know
43:13:00
hundred thousand-plus a week this will
43:16:00
be huge for you and at the end of the
43:18:00
day they didn't care anymore they
43:21:00
transferred stuff over the management
43:22:00
people we had suddenly went away
43:24:00
everything went electronic and
43:26:00
they just we thought we were dealing
43:27:00
with a person then we finally discovered
43:29:00
one day was just a computer bot back
43:32:00
asking for microchips we're like okay
43:35:00
this is a problem like yeah or Walmart
43:38:00
you know Walmart comm is made a lot of
43:40:00
strides in their online sales and jet
43:41:00
who they acquired I'm also glad they can
43:44:00
fix their onboarding process it is just
43:46:00
painful ouch oh really there's someone
43:48:00
else to go bang their head against the
43:51:00
wall to get they can make eight bucks
43:53:00
really so they so it's walmart.com or
43:55:00
jet back home or both it's kind of both
43:57:00
the onboarding process is really hard
43:59:00
but I think somebody just on what a
44:00:00
mycotic sitting on jet that's one of the
44:01:00
things I noticed is that I'm my products
44:03:00
constantly showing up places I'm like oh
44:05:00
well right that's me how'd you get that
44:10:00
others my nuts okay plug those are my
44:13:00
nuts in that box okay hey Scott do you
44:16:00
do any um any like local stores like any
44:20:00
of the local you know organic type
44:22:00
stores things like that is that is that
44:24:00
something cool for fun for you what
44:26:00
we're working on in this game fun except
44:28:00
that we've got some some our best uh
44:29:00
grocery stores and retailers so that
44:31:00
like some of the smaller ones the ocean
44:33:00
Ocean Beach people's market and some of
44:34:00
the others they they sell a ton of
44:36:00
product out of there so I love that
44:39:00
because it means customers are coming in
44:40:00
there they appreciate our brand they
44:41:00
like what we're offering and they're
44:43:00
coming back for more I mean that's the
44:45:00
greatest sign of approval is when they
44:47:00
come back for more
44:49:00
all right man I think that we're gonna
44:51:00
we're gonna close up the show today time
44:54:00
went by pretty quickly very awesome i
44:57:00
Scott listen man this is one of the
45:00:00
shows that actually I didn't really say
45:02:00
too much you either did Karina I think
45:03:00
that we would love to have you back on
45:05:00
the show because I didn't know that
45:07:00
there was anything called soap nuts
45:09:00
either did I awesome and with the rest
45:18:00
of the nuts on the show I mean it was
45:20:00
like a perfect blend there was a lot of
45:22:00
nuts but it was a star-studded show I
45:32:00
mean we had one of the Village People we
45:34:00
had I mean what else can we do it is a
45:38:00
great show this is awesome
45:40:00
so have a good weekend everybody have a
45:43:00
Memorial Day I'm gonna run while you
45:44:00
sign off
45:45:00
all right greenie take care so for
45:47:00
myself call my for Scot Forge I refer
45:50:00
Kirino we thank all of you guys for
45:52:00
listening in today from the one pitch
45:55:00
from the inventors Launchpad Network we
45:57:00
appreciate it we'll catch you next time
45:58:00
on the show y'all take care bye now