Honest Susan and her Shifty Breakfast Schedule

The Licensing Jungle
The Licensing Jungle Interviews Keith Lawrence Inventor of the “OUT Tool” “Fish Jaw Spreader”
July 24, 2017
Great Inventions, Whose Product has What it Takes?
July 24, 2017

Are you in the middle of a Mom Life Crisis? Are you exhausted from the Mom guilt of working too much or not enough? Does your balancing act feel more like a boxing match? Well drop that dish soap, step away from that spreadsheet and listen in to some tried and true stories of moms who have been there done that! Grab a pen for your notes and a cup of joe - Its time for the Juicebox Moms Show!

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Podcast Notes

1You Tube generated podcast notes, please excuse any typos.
0:00all right Oh friend I'm so excited to be
0:02here today with a longtime friend our
0:04kid Matt in preschool didn't I ask you
0:07like how do I know Susan all right you
0:09know sometimes some people you've known
0:10so long you're like I don't even
0:11remember like all of a sudden there was
0:13just one day there wasn't Susan and the
0:15next day there was remember but it's
0:18been so fun to see them both growing up
0:20and I knew right away when I started
0:22youth bug bombs and I started wanting to
0:24help these moms with choices that I have
0:26just always admired the way that you
0:29work it is so unique and so different
0:31than a lot of the moms and women that I
0:35encounter both in and out of their home
0:37so I'm thrilled to share your story
0:39today I am trusting to Susan Finch
0:41Susan lives here in Portland have you
0:42always lived here in Portland no we
0:44moved up here 12 years ago from Southern
0:47oh so you're one of those transplants
0:49but you love it here don't you I mean I
0:50always hear you moved here because
0:52life's tough yeah a lot slower
0:55well rainy we love the rain I moved here
0:58because of the weather actually you're
0:59right because I hated the heat but you
1:02found a gun and at the time we could not
1:05afford to buy a house that would permit
1:07us to also take off whenever we wanted
1:10to to be with the kids and not miss a
1:12performance oh I love that yeah yeah
1:15fantastic oh we left everything the
1:18whole family everything I left behind my
1:21best friends everything to come up here
1:23so it was scary and actually took me
1:25several years to adjust I can't wait for
1:28you to tell us more about your story I'm
1:30that's fantastic I mean I I tell people
1:32all the time it if you do what you've
1:34always done you're going to get what you
1:35always get and it truly requires a
1:37drastic shift if you want something
1:39different for your family so that will
1:40be a big part so before we get started I
1:42start all of my podcast with a prohm so
1:45it's kind of a prayer and a kind of a
1:46poem so I wrote lunch for you are you
1:48ready all right Susan be humble Susan be
1:51quick and for website help Susan is one
1:54of my picks Susan be honest and Susan be
1:57quite classy she inspires me to great
2:00links with her with her work ethic spunk
2:03and sassy are thank you so much for
2:06Susan bless our conversation bless our
2:08time together thank you for the light
2:09that you bring through into her family
2:12and into her
2:13and just help us let your purpose for us
2:15and mothering and our purpose outside of
2:17our home shine through today amen all
2:19right so sister we do past present
2:22future one of my favorite jokes I'll
2:24probably tell it every every time I I do
2:26my podcast is you know past present and
2:28future walked into a bar and things got
2:30tense so it's just my favorite joke so
2:32what I want to do is start with a little
2:35bit of I'm really finding an
2:37interviewing mom that so much of our
2:39ideas about motherhood are shaped from
2:42our own homes go figure
2:44so tell me a little bit about just
2:47growing up your experience and kind of
2:49what you thought mothering would be like
2:51the example you had or what your
2:54relationship was like with your own mom
2:56and just a little bit of history and
2:58kind of what you expected to encounter
3:00when all of a sudden baby was in your
3:02belly um I look at myself as not having
3:06just one mom so my mom was an older mom
3:10and we're five siblings that preceded me
3:12and somebody time she got to me she's
3:15tired she did things differently than
3:17she did everybody else she's a lot more
3:18playful she was lighter but because she
3:22was older too she you know she had her
3:23own friend she didn't have to hang out
3:24like we do today we for some reason we
3:26all think we hang our kids friends
3:28parents we don't have our own friends I
3:30don't know what sort of did that I have
3:33you know I have people I have to hang
3:34with it I don't want to hang out with my
3:36kids in my family I just they're my
3:37friends they're my girlfriends yeah and
3:39that's my mom and my parents that's what
3:42they did they had their golf course
3:43friends they had her church friends they
3:45did their thing and and because they're
3:47older too they didn't have any kids my
3:49age yeah though I didn't do things with
3:52my friends parents but also I was very
3:56welcome at their home so I had like two
3:58or three other moms that are still my
4:01moms today that I have also heavily
4:04influenced me so I saw the bits and
4:06pieces from all of them that I liked or
4:07didn't like you know people are either
4:09inspire us to imitate them or we learn
4:14to avoid whatever they did mm-hmm
4:16absolutely if I was a carnie lemon it's
4:19too much sometimes feeling like we
4:20imitate and screw up before we go oh
4:22that's why I she didn't do that and I
4:24probably shouldn't either right
4:26and that's why she didn't like my other
4:29movie that I thought that though because
4:31that's also such a great reminder to
4:32moms who have a lot of other kids in
4:35their homes besides their own kids right
4:36especially when your kids get to those
4:38teenage years and you're driving and
4:40moving and they're over and around and
4:42you know they really are watching who
4:44you're becoming and right car so that's
4:47fantastic that you had multiple
4:49influences no did your mom work when you
4:51were growing up she didn't when I was
4:53growing up until I was a teen then she
4:56went back to work she decided to go
4:58teach teach Spanish because she's
5:01Mexican or Mexican but she's a what I
5:05call a cold-cut Mexican it didn't end at
5:08home they didn't cook it for sure and so
5:11but you'll make really good tamales
5:13Susan I think we've treated me to some
5:15tamales one afternoon when I was in a
5:17despairing phase in my career and life
5:21and it totally lifted me up I didn't
5:23teach me I'll do those alone a Pinterest
5:28now I was just at celebrate New Mexico
5:31so we've you know with mom and what she
5:34would do wouldn't do for me I just I
5:37pulled from those things to kind of hone
5:39in what I thought was the ideal and if
5:41we're smart we continue to not make that
5:43concrete we leave it fluid because of
5:46its concrete you have no room for
5:48spontaneity for flexibility I did an
5:51interview with my friend Jessica dual a
5:52while ago and we're talking about you
5:54know schedules and kind of things have
5:56you stay on it
5:57I told her I actually schedule
5:58spontaneity I love it so I have to do
6:03that because it'd be you know I go
6:05through my whole day of everything it's
6:06very rigid which is the only thing that
6:08allows me to work from home successfully
6:10yep I am disciplined yes there's an hour
6:13that it's like I can keep working or I
6:15don't have to or I can move that so
6:17those hours I allow for the fun things
6:20that come up with the kids or they the
6:22needs that they have or the need I have
6:24to go for a walk with a friend or
6:25something or walk the dog but I leave
6:27that flexibility for those last two
6:29hours of the day to do whatever however
6:31I want to shift that I love that so even
6:34though you had you know this example in
6:37your mom
6:37and watching her and working you knew
6:40pretty early on that you needed to leave
6:43room for growth in life that you needed
6:45to leave room to see and figure and do
6:47instead of just deciding this is what I
6:50mean I've talked to women they're like
6:52oh no no my mom worked and I was going
6:53to work and my dad my mom was with us my
6:55dad was you know and so I was I was
6:57going straight to work 45 hours a week
6:59and somebody else you know they just
7:00they felt like they knew that from a
7:02really early age right so editors we're
7:05gonna put this back in where we talk
7:06about my mom where she went to work
7:07speaking Spanish yeah mmm so she decided
7:10to be a teacher they teaching
7:11kindergarten Spanish which to a point
7:14was okay but she could not do first
7:15grade because they would correct her her
7:17Spanish was so bad and then she went to
7:20work at Knott's Berry Farm at a boutique
7:21because she get discounts on the
7:23clothing so my holidays I've done that
7:25and I was man so we were a chicken
7:28dinner restaurant for many holidays
7:29honey she was a part of our life and
7:33that you know and she enjoyed doing
7:35those things so it got her out I got her
7:37with people and that was a good fit for
7:40her until my dad died and at that point
7:43that's when her Alzheimer's or whatever
7:45dementia she had was kicking in so being
7:47shifted at that point you viewed um you
7:51know I have personal experience with
7:52some moms that you know if you were to
7:55ask their children does your mommy like
7:57working they would say no she hates it
7:59she has to get up and leave us and she's
8:01unhappy and she doesn't like working she
8:02wants to be home with us or you have
8:04some that say yeah she loves it almost a
8:06little too much you mean you had the
8:08impression that mom was home when you
8:11became a teenager she went to work and
8:13it embellished her life it helped her
8:16life it inspired her life
8:17it wasn't something she didn't want to
8:19be doing it was totally by choice she
8:21just took it she needed to be with
8:23others yep and so now filling that need
8:26of help of doing something and giving
8:29some benefit as well whether it's
8:30discounts or as little kids giggling
8:32just needed something to get out of that
8:34house you love that too you are a huge
8:37people person and so I love that about
8:39your business that even though you run
8:40it from home you are constantly creating
8:43content and feeding it for people so not
8:45necessarily that you want to be in the
8:46middle of a party but you
8:50to send and go and do and be and I mean
8:53I love that about you when I see that in
8:55you too well there you know everything
8:58always know what your elevator pitch and
8:59one of these things that you do and
9:00there are a few words that I use to
9:02describe myself I am always I have to
9:05every day if I don't do these things or
9:07a combination of them a little karma
9:09dies every day Oh tell us so I need to
9:12create I need to teach I need to
9:16advocate and I need to inspire I love
9:19that those are you know some combination
9:23or all of those everyday that's what
9:25fills me up whether I do for my family
9:27my kids my nonprofit whatever it is yeah
9:30and making sure that you know like you
9:32said that schedule time I mean I could
9:34see that I think especially when you're
9:36entrepreneur and you work from home have
9:38your own business you could spend a
9:39whole day creating but you haven't
9:41taught anybody what you've done so you
9:43know good for you you created something
9:44but you're not making the world a better
9:45place with it or you could spend the
9:46whole day teaching but if you're never
9:48innovating and you're never inspiring
9:50others or advocating I mean it truly is
9:52a combination of those things that that
9:54I think ultimately you know creates that
9:56and recognizing that there are things we
9:57need every day to be happy it's so
10:01important and so different than many
10:03people think I always ask people like
10:04where's your fulfillment point and
10:06you're working and are like well I don't
10:09know well I don't know when I make them
10:11out of this amount of money or I don't
10:13know when I don't know what you mean
10:14just from one point you know I'm like
10:15you might have one like you got a hug
10:17where you're happy button so it's a
10:19revolutionary concept for some women
10:21especially when they do have their own
10:22business or even if they're working for
10:24somebody else to just feel like these
10:26are the things that make me happy each
10:27day this is how I sleep well at night so
10:29I love that part of that too it's not
10:32only just doing what you want to do we
10:34talked about surrounding ourselves with
10:35people that we want to be with when I
10:38asked people social in the ship women
10:39especially when they're starting out who
10:41is your target customer or everybody
10:43know and you will fail yes and telling
10:47you everybody you will fail if you think
10:50everybody is your target customer it
10:51means we've not spent enough time
10:53planning and honing your message you
10:55can't just jump in so I want everybody
10:58know they're like people you don't want
11:00to work with I know
11:01happy I have an ideal profile yes I keep
11:04it secret but like the people that I
11:06work best with that are most profitable
11:08for me didn't get me to wake up in the
11:11morning with joy and excitement to do
11:14something for them yep yep you love what
11:16they do and you love doing it for them
11:18and I love that you use the word
11:19profitable it's such a push and pull and
11:23I'd love to hear more about how you
11:25ultimately decided so were you an
11:27entrepreneur before you hunted did you
11:29already have her buzz I am on and off
11:32since 1989 I had an art gallery for a
11:34few years and we're going to Beach and
11:36it was retail and I knew we are people
11:39to show up and email it was just I don't
11:43I'm wondering 8:00 to 5:00 mr. claw no
11:45no no no 10:00 to 10:00 oh and every
11:50holiday and every weekend
11:51yes and I met amazing people but it was
11:54such a load and it was such a battle to
11:58pay that you know $11,000 a month rent
12:00yeah that was crazy
12:02yeah so much what I earned had to do
12:05that and take care of my artists and
12:06take care of the employees and and then
12:08still be part of my family so that you
12:11know but I got disciplined there I had a
12:14little antique pizzazz I had discipline
12:15there you know my ex-husband did not but
12:17we you know when I was ready to
12:19transition out of all of that all those
12:21pieces I went back to what I was most
12:24comfortable and happiest and that was
12:26marketing advertising and PR so you
12:29started a retail lots of pressure or
12:33lots of stress and then you I mean you
12:38truly it sounds like there's been quite
12:39a few points in your life where you were
12:41just like you were headed down the road
12:43and you were going south and all of a
12:44sudden you went you know what I'm I'm
12:46heading west I'm done look like I'm just
12:49and that's hard that's I mean people
12:51feel so attached to what they've created
12:54what they thought they were going to
12:56create the promises that they've made
12:57and so sometimes I think we get vapor
12:59locked and we years can go by I mean we
13:02can literally use lose years of our life
13:04in that space of like no this is what
13:07I'm supposed to be doing and they've
13:08made these commitments and these people
13:09and you're pleasing the guy down at the
13:11bank that you know could could give two
13:13hoots about you
13:14you're seeking care of yourself and your
13:15family and it happened so often where
13:18where do you get the the inspiration and
13:21the courage to just pick up and move
13:23chain miss gears so in 85 I started in
13:26marketing in PR and advertising and that
13:29transitioned to another position with
13:31their advertising agency and it was my
13:32dream job it was working for the most
13:34wonderful honorable man that I could
13:38learn from but then a shift happened in
13:41my marriage at that time but I had to
13:44quit everything to take care of my
13:45mother-in-law and at that point too then
13:48somebody else's dream became the dream
13:50so I had to leave what I was the
13:52happiest and would have been happy to
13:54forever and did this other thing and
13:56then we start doing his stuff and my
13:58stuff kept getting pushed back respect
14:00and I look at that time as being as a
14:03gift because I needed to be there to
14:06take care of that person because I knew
14:07how to do it when I really does 2308
14:10care about when we parent and that was
14:13that first six months we lost three
14:14parents within that first six months of
14:15that marriage but it just kept going no
14:18downhill from there I was making poor
14:20choices and there are other things going
14:21on but when I hit that limit with the
14:24retail gallery that I didn't even want
14:26the first place really didn't I called
14:30people from that old agency I said get
14:33me out I need out now Wow and within a
14:37day I had an interview and the next day
14:38at a job Wow
14:40and I thought you know they hear what I
14:42hear from that though which is really
14:44critical is we all have access to more
14:47than we think we do we have people that
14:49we have to have good relationships with
14:51so not burning bridges that we make your
14:53choices even when you shift it out of
14:55that you kept that credibility and those
14:57relationships alive and looking around
15:00and kind of I think sometimes we put our
15:01heads down so much and we're literally
15:03in the sand really this is what I'm
15:04doing and this is what I do and we begin
15:06at coping in a cycle and I'm moving
15:08through and that ability to stop lift
15:10your head up and go wait a minute I have
15:13I know people I could call this person
15:15or that person because you know when you
15:17break it down so much of what we think
15:18we need we don't need we really want and
15:20when we can just stop and say you know
15:22this is actually what I need this is
15:24what I want this is where I am so making
15:27that shift in
15:28going back in did you go back to work
15:29for the same agency then no I I went to
15:33work for they're part of all the CEOs of
15:36those companies were part of this one
15:38networking group okay
15:39it's I went to work for one of the other
15:40what they were called the Apes it was
15:43the advertising professional executive
15:45blood legless so I went to work for
15:47another eight so that worked out fine
15:49but I think back and up a bit your point
15:52about you know knowing where you need to
15:53shift the first thing that I think we
15:55skip over and don't remember is we stay
16:00in what's comfortable even though it's
16:01bad for us but we forget that we're
16:04worth more than that so until you
16:06actually acknowledge that you're not
16:08going to motivate and make a shift you
16:11don't need to have somebody else
16:12determining what you're doing because it
16:15fits their schedule and it's comfortable
16:17and it's safe and they've convinced you
16:19and manipulated or whatever it is to
16:21stay where you are you need to be able
16:23to be brave enough to step back and
16:25realize I'm a gift yeah I
16:28my mom told me I was a gift my godmother
16:31told me is a gift a gift and I'm worth
16:34it at that point then I know that I'm
16:38also not alone making that scary choice
16:40yes yes yeah I love that that is Audrey
16:44I've got my backup my backup up there
16:46yeah and you know we do we have so much
16:49help because we were all created with
16:51not only just our cells in our life
16:54being a gift but the gifts within us
16:56that we get to give to others right and
16:57it is it's profound to me how many
16:59people just don't have so much waiting
17:03for them and they just keep going no but
17:05I want this but I want that and they
17:06turn away and they don't realize I mean
17:08I call it like easy joy people think
17:11that you have to hustle and this and
17:12that and work and work and give and do
17:14and have it be and and there's a point
17:16there's a place in your life where your
17:18gifts of what you're good at a line and
17:20the provision to just you know create
17:23income to help your family to have a
17:25roof over your head to have a walk to
17:27have a dog to have kids it will follow
17:29you when you're in those gifts so you're
17:31so right about that point of when when
17:33women do feel uncomfortable and I know
17:35that I a lot of women who will listen to
17:38this are in that space where they've
17:40either just had kids
17:41or their youngest the other thing that
17:43happens is when their youngest gets to
17:45be around two three years old we're kind
17:48of done nursing we're just about out of
17:49diapers you know and we're kind of at
17:52that point where we're like okay three
17:53and finished nursing good great because
17:56hanging down like dead squirrels at my
17:58feet okay all right we're out of diapers
18:01you finished nursing a while ago but we
18:03do live in Portland sentence I would
18:04have to be very aware of that funny were
18:10they married like that that point of
18:12where like okay I'm done being a
18:13baby-making machine now what am i worth
18:16and it changes for them yeah but I look
18:21at you know we got moms we have cell
18:22phones we have auntie's who are having
18:25to care for nieces and nephews because
18:27the parent isn't different mother
18:30leadership role whatever however that's
18:32defined you have to remember as we were
18:37talking at the very beginning we model
18:39behavior and we have to model it here
18:42first because otherwise we're not gonna
18:45be convincing when we want others to
18:48take our lead and fired you and I say
18:51not as I do
18:51right and I mean it's a funny thing to
18:54say but it really doesn't work yeah with
18:56no credibility yeah absolutely yeah I
18:59totally agree so okay so let's talk the
19:03transition to motherhood so you picked
19:07up you your marriage ended you were in a
19:10new career now you started and sales and
19:13marketing and when did you get to the
19:16point of where it was it was you were
19:19obviously in love again thanks for
19:21starting fresh and new and it felt like
19:25there's a new transition here I want to
19:27be AMA
19:27um I did before that other one ended
19:31also one of the catalysts but for
19:38whatever it just didn't work out
19:39immediately you know for Tom and I at
19:41first this my body was just kind of
19:44thing man I guess I am but in the
19:47meantime though I was very happy and he
19:50was you know so supportive of any any
19:53adventure any idea pretty much that I
19:55as my family you know was and everything
19:58else so they were most my family was
20:01actually ecstatic that I was going to
20:02have a child because they were so bummed
20:04that I was going to miss out so that
20:07support too and the company I was
20:10working for was so supportive they
20:11worked around anything that I needed and
20:14but what was interest is the day I went
20:16into labor I had a meeting scheduled the
20:20city of Anaheim we're supposed to
20:21present something and that was our one
20:23of our big clients and I decided to call
20:26name everybody voice mail I would be
20:27making it in today and at that point the
20:32man who worked for - shortly thereafter
20:33Anaheim took all their efforts inside
20:35for Webb so we were out our company was
20:38out he had the boss had to shift and
20:42with me working from home so let's just
20:44change this up go on your own I'll be
20:47your first client uh what I guess
20:49speaking of gifts yeah Wow keep your
20:52opportunity yep
20:53so you had little Savannah at home with
20:55you and you know your own business yep
20:59so is that when you started Susan Finch
21:01solutions yep how long I see I for some
21:04reason we thought that it was in like
21:05the last maybe eight to ten years but no
21:08in a while no I brought it up with me
21:10from California okay along with my
21:12nonprofit too that I'd start at the end
21:13of that gallery thing yep knowing that
21:16there's more for me to be doing that you
21:18know I'm here you know we don't have to
21:22go in all details it but if for the
21:23grace of God go I so I know that I need
21:28to fulfill my end of that deal and I
21:31need to do what I can for others now you
21:33give where I can you know without
21:36putting my family you know I was like a
21:38whale or money no I'm sorry not that
21:40kind of giving I still like my stuff but
21:43I don't learn time anytime yet see one
21:46of our greening what we can yeah and
21:48they and they do it you know it's just
21:51part of us you know I love what you said
21:53in the very beginning and I want you to
21:56share a little bit because I think we've
21:58kind of understood a little bit of your
22:00story and where you came from how you
22:03got to where you are today
22:06and then I think let's fill up our
22:08coffee cups and take a deep breath and
22:10then I really want you to share what you
22:12said before we started about growing
22:16growing it together like it it's what
22:18the kids have always known that the
22:19family are more a part of it because I
22:21think so
22:23often that's maybe not the case you know
22:25it's like mommy there's a door and and
22:28it's not kids are not allowed really
22:30access into the what and why and who and
22:32so they feel isolated from it so so
22:35let's take a deep breath and then we'll
22:36come back and talk a little bit more
22:37about where you are now pause for a
22:40second I love all right we're back
22:45thank you again we're here with Susan
22:47Finch and she's told us a little bit
22:48about her adventure and her journey
22:51starting out in California what she
22:53learned about motherhood not only from
22:56her own mom but the beautiful people
22:58around her that taught her about what it
23:00was like to be a mom it's to be a gift
23:02to the world
23:03a child of God and the many things that
23:05she has to offer the world and we're
23:07kind of at that good juicy part where
23:09Susan started having some babies and
23:12feeling she had her own business by then
23:14juicy right and all the many places I
23:17know oh my gosh the places in our body
23:19that creates yeah well twirl I know okay
23:23um and you know that that point what I
23:26want Susan to share about now
23:28I chose Susan to talk to you because she
23:31has such a unique approach to you're the
23:34breadwinner in your family right Susan
23:36the primary income gap primary income
23:38and have been for how long 15 years 15
23:42years which a lot of times when moms go
23:44out and start businesses it's kind of a
23:46nice to have you know I want to make
23:48some money I'd like to shop I did it
23:51Susan is keeping food on the table you
23:53know these are legitimate real expenses
23:55and when you have your own business
23:56there's a cycle to it and an added
23:57pressure and yet your ability to be
24:01present in your work and move quickly
24:03through it and then be present for your
24:05family is something that I have really
24:08really always appreciated so tell us a
24:10little bit about just when you started
24:12having kids
24:13you already had your own business and
24:14how did you approach the idea of
24:17scheduling and window
24:19and not to work and doing that now with
24:21the demands of these beautiful little
24:23people running around well first I need
24:25to give credit I could not be successful
24:27without the parts that my husband does I
24:30thank you because it is a team effort so
24:34it's you know it's one company and all
24:36of us are part of it and the kids are
24:39coming on board you know in small pieces
24:41because also is actually one of my
24:43consultants my 12 year old son four
24:45logos and branding and things I love
24:47Anna and it's brochures that makes them
24:49better for clients because she's doing
24:51marketing at high school and Siri I mean
24:53they actually contribute all all of them
24:56Tom constantly consulted me on the
24:57business and ways to run it I'm just the
24:59front person so I don't look at it on we
25:04are the breadwinners and without
25:06cooperation of all of us it doesn't
25:08happen and have they
25:11I mean have there ever been moments is
25:13there a story you could tell us about a
25:15time where that was hard though where
25:17summer oh yeah I hate it when they're
25:20home from school most the time until
25:22this last year but up to that point I
25:25mean you probably if you you know follow
25:27me on Facebook or is that I'm going to
25:28build a shed in the backyard so I can go
25:30lock myself in it anything just to get
25:33away I'm going to go in space I get all
25:35angry and there you are talking too loud
25:38we can't like tell them in your soul out
25:40with your friends you can't do this
25:41you're talking to clients and that's
25:44what makes this money and I'm sorry but
25:46go outside then get out yeah go back to
25:49school going go mow along I don't care
25:53but you know and that still comes up
25:56periodically not nearly as often as it
25:58used to and it was only for a brief
26:00period of like two years that it did so
26:02it's just it's a cycle where the kids go
26:04yeah she's 15 and 12 year old and so it
26:07depends on their needs and again my
26:10model behavior if I can stay calm and
26:13every family's different my kids need to
26:16be informed I love and they want to know
26:19what's going on they want to know which
26:21clients are paying which ones aren't
26:23who's bringing us the most money what do
26:25we have coming up what exciting things
26:27one of my learning they are very
26:29invested Wow
26:31in the minute so it doesn't just Tom and
26:32I can
26:33and going to lunches and planning stuff
26:35out they want to know that our dinner
26:37conversations involve a little bit of
26:40client talk a little bit of politics a
26:41little bit of space a little bit of
26:43school and it pulls it all in there
26:47but we're talkers I love it really so
26:52they really know what your priorities
26:55are for the business yeah where they
26:57fall into them and I would think you
27:00know for me particularly if I you know
27:03relate that to my situation I would
27:04think that there are moments for you
27:06that that comes in very handy because
27:08when you say hey I'm working with this
27:09client today they immediately know ooh
27:11that's a big one
27:12or wait that's a new one so you know mom
27:15needs this and mom needs and the the
27:17gift that you're giving them in building
27:19empathy and compassion for others
27:22through being a part of that business
27:23and being aware of those emotions behind
27:25that I mean that's something they should
27:27be able to carry with them into school
27:28and it's work and instead you think
27:30they'll have their own businesses
27:31someday oh I would hope so you didn't
27:33want them to be beholden to anybody no I
27:36love it
27:36I just have their own talents I mean to
27:38the point that I've expanded my team I
27:40have one woman that I work with that's
27:42one of my dear friends here because she
27:43can write she's a beautiful writer
27:45you're in Kara Maris writes really well
27:47so she's my copywriter my editor she
27:49does all that type of thing plus backup
27:51on a lot of stuff with clients because
27:53she has that maturity is well word about
27:55the same age but we've also brought on
27:57my college niece college age now yeah
28:01and she because she loves what she's
28:04learned from us so much she switched her
28:05major to marketing oh I love that and
28:09she had her gift so for Christmas I gave
28:11her a logo for her new business
28:14oh she brought on a team member that she
28:18mentors and so we have a team of four of
28:21us now working in different you know
28:22they don't work a lot of hours at
28:24they're learning how to manage clients
28:26and I'm very open with them for the most
28:28part because I know they want to build
28:30their own businesses now so it isn't to
28:32tell them Oh feel bad for me because
28:33so-and-so isn't paying or whatever it's
28:35understand this is part of doing it on
28:38your own yeah yeah and it's not bad but
28:41you have to be ready to adjust with it
28:43go find something new to fill that hole
28:46whatever it is so that's the other part
28:49that is a gift for me and I've done this
28:52with my nonprofit banking Patrol
28:53mentoring women to be leaders that in
28:56their own area they can start some and
28:58they can learn to do public relations
28:59they can do publicity fundraising
29:01accounting leadership skills and I've
29:04carried that now to my business where it
29:06actually makes me money yeah yeah you
29:08can all just a gullible so when you have
29:11you know these women because I'd love
29:14for you to just give some advice to when
29:16you're setting up your work hours and
29:19your family life and the scheduling of
29:20it I think there's really a
29:22misconception out there about
29:23entrepreneurs and you know moms etc that
29:26you know they people talk about balance
29:28or people talk about you can you know
29:32have it all and you can work all babies
29:33napping and you can do that my personal
29:36feeling on balance is that it kind of
29:38was probably created by somebody I think
29:40who who was working too much and felt
29:43bad and wanted an excuse to say I need
29:45to be with my family because I don't
29:46know that you can have enough mothering
29:47and had a nanny yeah yeah and sometimes
29:50you can't you you need to work and
29:52sometimes you need to mother and you
29:53know but yet those boundaries I know for
29:55me and my darkest time in my own journey
29:58was when I was trying to be all things
30:02to all people all the time I did not
30:03have boundaries and I really approached
30:06my business now as a job I mean truly
30:09something that I check into and I am
30:11present and even though I am my own boss
30:13and I am reporting myself I still feel
30:15very accountable to the people around me
30:16but I clock out I'm walking out so tell
30:20me how how does that work for you what
30:21is your what does a week look like a
30:23week sometimes it starts early summer
30:28time it starts really early so I can
30:29knock off by 2:30
30:30hmm yep go to the pool with kids yeah
30:33and yes where to go do whatever so I
30:35shift it but I still get the same amount
30:37of hours in and bring it on the team
30:39members it's the first time I actually
30:41take mid days you know half days and
30:43things I've grown to that point I'm
30:45still surpassing my income every year
30:48yeah you know growing it by you know
30:50nice double digit percentages it's nice
30:52yeah but the work day for me is the
30:58first half hour is mine I get up
31:00four or five on a quarter sex excuse me
31:02fair sex get the table the kitchen
31:04everything ready so it's welcoming
31:06that's when I do my volunteer work my
31:08nonprofit work catch up on all that
31:10personal things and the kids are awake
31:13and they wake up and shift so first
31:15Savannah's awake I spent my time with
31:18her make her breakfast because I still
31:19love doing that and make her lunch
31:20because I love doing that
31:21send her on her way go get the next one
31:24up I love it it's shifting this is
31:28there's no fighting yes and then the
31:30next one gets on the bus and he is gone
31:31at that moment I quickly take care of
31:35the dog and I'm ready to go and I am at
31:38my desk with breaks between you know
31:41wanting to take a lunch with my husband
31:43once or twice a week which is really
31:45cool this is a sunny day we're out we're
31:48out with the top down and playing with a
31:51dog for a few minutes whatever it is
31:52because I need healthy breaks to get my
31:53eyes adjusted to stretch and all that
31:55but I work until they get home from
31:58school I stop everything
31:59when they walk in the door amanda has
32:02track so by doing more hours but when
32:04they walk in the door I make sure the
32:06best that I can I can't always do it and
32:08I stopped to ask them about their day to
32:11focus for five or ten minutes which buys
32:14me another two hours yeah the next game
32:17comes home yeah I gave him his five or
32:21ten minutes and go back to work and I
32:22finished my day he's about 4:30 okay
32:25you know sometimes five it depends you
32:26know how many breaks I took and I know
32:28how many hours I need to get in because
32:29I you know I know lobby's oh I don't I
32:33do sea bass and I I like a time sheet
32:35I'm super rigid I bill in 10-minute
32:39increments and I can't track on my time
32:42Intendant increments and I don't
32:44multitasking guys is BS please know this
32:49if you rag about it don't brag about
32:50working every day that has a y in it
32:52okay sorry
32:54aspire to more than that because if you
32:57are multitasking you were having to
32:59start and stop over and over again the
33:01same things and you are not productive
33:03you're not efficient set aside if you
33:06have five tasks to do for the day do one
33:07finish it move to the next thing because
33:10you stay clear focus make fewer mistakes
33:14and it's a good time to get up and take
33:16a stretch break between those major
33:17things yeah get my water get you know
33:20stay hydrated whatever it is just and
33:23then come back I don't drink a lot of
33:25water drink coffee all day long because
33:26otherwise I could pee too much and that
33:27takes too much time I hate doing that
33:29I'm going to call this episode
33:32multitasking is BS
33:33what is bench it is so you know I agree
33:38I experienced the same thing and then
33:40it's like where was I and what was I
33:42doing and did I even finish them and
33:44then that presence is so powerful I mean
33:47and but just to hear your brain talk
33:49about the schedule of this happen and
33:52shifts and this I get up and now I know
33:54this and these are the habits that make
33:56me productive these are the habits that
33:57make me healthy these are the habits
33:59that bring me joy that make my best self
34:01be able to show up for the moment that
34:03God has put me in to be my best self
34:05because we show up there and you're
34:07falling short because you mismanaged
34:08your day and your morning and your kids
34:10and oh I didn't expect you and you'll
34:12find more minutes and which all the five
34:14more minutes Inge is just memorized I'm
34:15Rinna and the kids are just like
34:17whatever I'm not a priority I mean you
34:19clearly my priority and it really
34:21especially the teens it really hits them
34:23hard yeah well tell me how that I mean
34:26you feel mom guilt Susan have you had
34:27some moments where the kids have been
34:29like I need what I try I just know I go
34:31right to anger yeah how you gonna get
34:34it's like you know you can try and do
34:39this all you want and I keep hiding the
34:41buttons but they don't manage to find
34:43them and push them yeah and sometimes if
34:46I've learned though if it's fitting and
34:49I take it in Chancellor's a little truth
34:51to it yes so I need to look at that a
34:53bit and see if I need to adjust it or if
34:55I need to just communicate better
34:57but that clear definition of listening
35:00to them they get very her especially my
35:01daughter if I don't take that break and
35:05focus in the evenings I am NOT on
35:08anything for work it is so rare and on
35:11the weekends I only to warn them selling
35:13something that a calls because we didn't
35:14do it then yeah yeah and I said well I'm
35:17at a great tip so yeah but I feel that
35:19need to explain which may not be good or
35:22bad but I do know way to them so they
35:24understand yes and break in the weekend
35:27rule be
35:27yeah and I'll be honest as soon as I can
35:29yeah well and that's but that's where so
35:32much trouble will happen in life is when
35:34you set some rules and then you make an
35:37exception and then you make another one
35:38and all of a sudden you don't realize it
35:40but you've actually rewritten your rules
35:41and now you're living a completely
35:43different way well I think it's
35:45fantastic that you communicate to them
35:47you know hey guys I'm breaking a rule
35:49and let's I'm telling you it's
35:51accountability I mean our kids keep us
35:53so accountable to where we really need
35:54to be and where our responsibilities are
35:56as mothers because just like you said I
35:58am always saying that guilt trips are
36:01God checks like he is literally saying
36:03to you you know if you are feeling some
36:05sort of guilt from something that your
36:07child is said and I'm the same as you
36:09like there's moments where I will
36:10I might brush it off but I really have
36:12to think about it and then there are
36:13absolutely moments where I'm like no no
36:15no no
36:15I just spent this and we did this and
36:18you are fine
36:18you're just median board so go find
36:21something to do go play outside I know
36:23that I have given you a tremendous
36:25amount today so and there are other
36:27times where I think gosh I really was
36:28distracted I was on my phone when I
36:30picked you up from school and then this
36:32came crashing down and it's not even all
36:34work you know it's just life stuff but
36:36you know what they need though mine is
36:38especially especially that eye contact
36:40in an Ansari yes but the one who takes
36:43the brunt of it though and gets shoved
36:45aside the most was Tom and I feel
36:47terrible because he is so willing to let
36:50me get everything done to keep peace to
36:53pick up on my pieces and he's the one
36:55that probably gets neglected by me for
36:57one-on-one time more than anybody and
37:00that's something I have to get better or
37:02back to doing yeah back to our gin
37:05joints back to our date nights and back
37:07to all that what's the honest assessment
37:09so as we're finishing up here in the
37:11last few minutes we have tell us a
37:14little bit I'm going to ask you a one or
37:16two little sentences here and I want you
37:18to finish them for me okay I must have
37:25Wow because most of the strong word I'm
37:29pretty flexible not I want not oh no no
37:32no no must I must have time to create
37:38inspire yeah
37:40advocate and pilot everything time to
37:44meet you're happy for Susan's you're for
37:48happy Susan's I love it I would tell my
37:5221 year-old Susan to stop partying
37:59honest oh and be patient wait for it
38:05wait for the right one is no hurry
38:07you're better than that when it comes to
38:09their own careers I want my children to
38:15never underestimate what they are
38:17capable of
38:18never underestimate themselves I love it
38:23thank you thank you so much for being
38:27here I want to just let everybody know a
38:29little bit about what you do as well
38:31Susan is a web designer social media
38:36marketing saving strategist branding
38:39stress just amazing and she hosts my
38:42website on juicebox consulting.com and
38:45she's helped me with many other projects
38:46through the years and then will you tell
38:48us a little bit about Mickey Patrol q
38:50yep so my escape hatch from that gallery
38:52was my nonprofit and I came up with an
38:56idea cuz I was on the pity pot to want
38:58to help others my mom walked through the
38:59door asking if I would help her make
39:01blankets for unwed mothers at a
39:03pregnancy shelter oh and I thought okay
39:06and she was holding this half started
39:09blanket I hadn't seven since seventh
39:10grade making a gym bag when Miss
39:13Makino's class and so we weren't very
39:16good at it but I had an art gallery so I
39:18had fabric donating from the picture
39:20framers ah local clothing manufacturer
39:23gave us all sorts of fabric so I put a
39:25sign-up sheet in front of my business
39:26and found a few other women that wanted
39:29to volunteer for something but like me
39:31couldn't do it on schedule didn't like
39:33the rules wanted it to be fun and so
39:36binky Patrol was born that day all in
39:38one day and in there the website right
39:41isn't you patrol board we make blankets
39:43for kids that are ill abused I actually
39:47like to seek out the invisible kids ones
39:50that are forgotten that need to know
39:52that they matter
39:54and that somebody actually cares and
39:55gives a you know rip about what happens
39:57to them so that's who we seek out
39:59especially at this chapter we just made
40:01160 blankets recently high school and we
40:05made them big so maybe for teens because
40:06teens need them more than anybody uh
40:08everybody amare BER I know everybody
40:12gives the babies teens need it and the
40:15teen boys especially need it
40:17oh what a treasure so that's that's my
40:19nonprofit and anybody can do at any age
40:21you just have to make blanket that are
40:23soft washable from the heart and have no
40:24pins soft washable from the heart have
40:27my pants open guys you know we get calls
40:31and I'm good yeah it's not good when you
40:33get the calls you know what I love Susan
40:37is that you know in the very beginning
40:38when we started talking you just talked
40:40about modeling behavior and truly I
40:42think that your life is such an
40:44authentic testimony to the power within
40:47all of us when we start each day in you
40:51know caring for ourselves our faith our
40:54friends our family being focused and
40:57being present giving back to the world
40:59realizing our gifts knowing were enough
41:01because so many women see women like you
41:04and think oh she has it all in the
41:05successful business and so her nonprofit
41:07and look at her lovely children who seem
41:10to want to be around her is not nice and
41:12she's married it and they don't realize
41:15that those things are within their grasp
41:17and I love that you were so transparent
41:19and vulnerable as to what it actually
41:22takes that there are still hard time
41:23keeping the schedule you know being able
41:27to be flexible and yet understanding
41:29where your priorities are setting rules
41:31and keeping them there's so much great
41:34wisdom in this and I'm just I know that
41:35you were going to have all these great
41:37nuggets to share I was like I just
41:39really want to talk to Susan because
41:40when I started kind of read just
41:44shuffling my life around after my long
41:46life crisis you were a woman that I was
41:48like at first honestly I was intimidated
41:51by just like I said I was a woman that
41:53was like oh oh no but it was just this
41:55like confidence and this and I'm like I
41:57finally realized I need to snuggle up to
41:59these women like I need to know them I'm
42:01you sitting over here like judging and
42:03pointing fingers and not
42:04really sure and how do they in thinking
42:06I could never that's not going to get me
42:07anywhere right oh I loved snuggling up
42:10to you and I knew you would have
42:11something to share with our audience and
42:12I am so just grateful to God for your
42:14time today and I just wish you so many
42:17blessings I know you have lots of work
42:18to get back to so go into more outreach
42:20I appreciate your friendship because you
42:22were one of my first friends here oh
42:24they you know shifting my daughter into
42:26preschool things it made it fun yeah
42:29you're one of those fun people going to
42:31Boyd I remember when you invented boogie
42:33wipes on your kitchen table we were all
42:35testing the different scent I know we
42:38just sat around a table doing that I
42:40remember that you know so fun way back
42:43in the day such good times you know what
42:44you have got to laugh and have fun so
42:47you know the next thing I ever invent is
42:48going to have to be something with a fun
42:50word in it Bui it's just good either
42:52it's going to be good so thanks again
42:54all right I can't wait to see what God
42:56does next for both of us and I
42:57appreciate your time and we'll let you
42:59go thank you
43:00music go too soon all right my wife