How to Pitch Your Product; The Pitch to Get Rich Pilot Show

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The Inventors Launchpad Network – Is proud to present The Pitch to Get Rich show, Co-Hosted by Karina and Jared Rabin Inventors of the Hang-O-Matic and Carmine Denisco, Managing Partner with Inventors Launchpad. Karina serves as a partner in the business and manages Hang-O-Matic’s sales, distribution and marketing departments. Since helping bring the company to market in 2014, Karina has helped sell more than 300,000 units. Her tenacious and go-getter attitude have landed Hang-O-Matic on the shelves of industry giants such as Bed, Bath and Beyond, and Hobby Lobby. Now, Karina and Jared want to teach YOU how to pitch your product and get it selling!

www.thepitchtogetrich.com

This Podcast is brought to you by the Inventors Launchpad Network.

www.inventorslaunchpad.com

Watch the podcast here!

 

Podcast Notes

1YouTube generated podcast notes, please excuse any typos.
you go hey guys what's happening over
0:04
there what's going on hello hello there
0:07
what's happening up I'm doing good what
0:10
are you guys up to we are well not we
0:14
Jared is going to Pennsylvania on
0:16
Tuesday oh yeah for his third appearance
0:19
on QVC how old had it this stuff holy
0:23
smokes it's free clapping but this time
0:27
on like during a normal healthy time
0:28
it's us six a m-- pacific 9 a.m. will
0:33
ish that our it's like the morning cue
0:36
it's called it's like the big dog time
0:38
said yeah yeah that's that's a good time
0:39
man you're right and it's also on main
0:42
channel last check last time it was QVC
0:44
plus right always been on QVC to is time
0:46
I'm on the I'm on the big boy Channel
0:48
yeah that's awesome man I mean I know I
0:51
know we're gonna get into a you know
0:53
kind of talking about pictures and
0:54
things like that but you know for the
0:56
listeners out there you know it's it's
0:58
it's mid-january dryers gonna be on QVC
1:01
real quick ji what's it like to just
1:03
walk in there and before that camera
1:04
starts and I mean you know everybody
1:06
wants to know so the weight could just
1:10
to back it up cream the way cream and
1:11
I'd do it as Carina is the one who gets
1:13
the leads you know creates the interest
1:15
and I the one who flies out you know I'm
1:24
not let me just finish please so it's
1:27
leading into it I was leading into it
1:28
because it said so of all the times I've
1:31
been in front of Home Depot Bed Bath
1:32
Beyond haha be like that is nothing
1:35
compared to QVC so QVC is for me
1:39
dripping shirt sweating greasy forehead
1:43
pacing back and forth doing push-ups in
1:45
the dressing room to try and calm down
1:46
wow it's that much different I mean I
1:49
could you guys I mean not just you guys
1:51
talked to a lot of people you've done a
1:53
lot of things you've been on TV shows
1:55
you've done reality shows commercials I
1:56
mean and for gerra for you to say that I
1:59
mean that's pretty crazy well it there's
2:01
it's yeah there's if you're if you're
2:03
like standing on NDA with this and
2:05
here's where you're standing there are
2:06
cameras and monitors everywhere
2:08
someone's talking in your ear you know
2:10
the delay is eight seconds so
2:13
um not only are you are you concerned
2:16
when you're on with what's happening now
2:17
you also have to be aware what's
2:19
happening
2:19
eight seconds from now because that is
2:21
creating the next shot so it looks like
2:23
I'm just talking just talking but what
2:25
I'm constantly doing is looking at the
2:26
monitors getting direction in my ear if
2:28
I'm doing something good bad or like
2:30
that you know the callers are responding
2:31
good or bad so it's quick quick quick
2:34
quick quick and live so you know when I
2:37
did the UK QVC was a four five months
2:40
ago the third picture I hung when I put
2:43
it up it fell and it is fall but it went
2:45
crooked
2:46
and because they gave him melamine
2:50
instead of drywall right the studio is
2:55
like a thumb thumb thumb thumb and I
2:57
told them I wasn't gonna work they
2:59
didn't believe me so when I was hitting
3:00
it's in this little studio and you're
3:01
the whole thing going thump thump thump
3:03
so I'm trying to gain is melamine live I
3:06
don't wanna look like it you know what
3:08
people don't realize that's kind of
3:10
stuff I mean to me that would be so
3:12
nerve-wracking yeah you know it's not
3:14
gonna work but they're like come on
3:15
going on TV laughs I remember so I'm
3:19
being is one a cam was like right on me
3:22
right so so now I'm even more pressure
3:24
otherwise I'm the guy because at home
3:26
it's drywall so no I'm the guys not
3:28
tough enough to hit a freaking nail
3:30
through the rut you know through drywall
3:31
but they don't realize it's a melamine
3:32
so I remember hitting harder and harder
3:34
because it brought the camera right into
3:36
me like this cricket you know he he
3:42
marked it straight he hung it crooked
3:45
because of that nail yeah you have to
3:48
see the host kind of like she was good I
3:52
love it man that is so cool and you know
3:55
you can't explain that to people you you
3:58
know they have to experience the
3:59
craziness that goes on on live TV
4:01
especially when you're gonna sell
4:02
something it's gotta work perfectly
4:04
right I mean just I had to get certified
4:06
we flew out there I did it was at a
4:07
twenty was at a full-day course to get
4:09
certified because first thing everything
4:10
happens so quick quick quick you gotta
4:12
know where be where to stand because you
4:13
know the pause is like you know 30
4:15
seconds maybe for a commercial whatever
4:18
but usually it's from product upon to
4:20
product so there's no pause the next
4:22
couple people are already waiting in
4:23
their little area on their little set so
4:25
can we just boom and the host walks on
4:27
yeah the other thing he's told me that
4:29
he probably is forgetting to mention so
4:32
last time he was on he had like.he
4:34
everybody has the time slot so you go on
4:37
between 9:00 and 10:00 and everybody has
4:39
six minutes seven minutes whatever and
4:41
every single second counts financially
4:44
so he was on last time for five minutes
4:48
and 46 seconds but he actually was
4:50
scheduled to have 5 minutes and 52
4:52
seconds but the person before him no no
4:55
was it losing eight minutes one of the
4:56
UK yes anyway so he lost eight seconds
5:01
because the person in front of him went
5:02
on longer so financially that counted so
5:06
when they when they count how much money
5:08
he made per minute it ended up being
5:10
less because he lost seven minutes
5:11
because someone else was late yeah
5:14
there's math and everything is per
5:17
minute dollar per minute you're not
5:19
generating your time it's it's
5:22
nerve-racking after you're done you go
5:23
back to the green room and you could see
5:25
your graph come you sold how many are
5:27
inbound calls how many are in line how
5:29
many in the queue how many closed yeah
5:32
Wow
5:33
when he was on QVC last and he was in a
5:35
dark hour like 3 or 4 o'clock in the
5:37
morning they he was the hot he sold half
5:41
he sold 800 units and he was the highest
5:44
selling product during that dark hour
5:47
but that wasn't good enough for him to
5:49
go back so he actually didn't get a call
5:53
back but then he went to England and we
5:55
killed it anyway open England and we
5:57
decided back again right we went back to
6:00
us and we said look how he did in
6:01
England give us a better trip because
6:03
even was a prime time yeah yeah
6:05
different big different so we're hoping
6:08
that like I appeal to you know the the
6:10
not a 6 a.m. to like 10:00 a.m. like
6:14
moms at home right crowd but now it's
6:16
kind of like do or die
6:18
yeah so what I would love to offer if
6:21
anyone buys an Anglo Manik between 9:00
6:23
and 10:00 on Tuesday morning on QVC we
6:27
will send you a monkey hook to thank you
6:30
for the pack of monkey hooks yeah yeah
6:35
that's a great idea because you you
6:36
definitely want people buying it on H on
6:39
QVC yeah yeah
6:40
site because you know one it's a great
6:42
product I really think you have a good
6:44
time
6:44
it's a great product I think you're
6:45
gonna be good man I just got nervous I'm
6:49
nervous I wasn't nervous people aren't
6:54
moving right now they're moving in the
6:56
summer so usually tools don't do as well
7:00
you know but they have all that it's all
7:03
it's all it's not new they know they
7:04
know I know what I need you have to do
7:06
where I am what time it is they know
7:07
yeah and that demographic who's watching
7:10
at that point they're sick of their
7:12
husbands or boyfriends not being able to
7:13
hang stuff so they're the ones that buy
7:15
stuff as you know Carina women shop and
7:18
buy things main just go and grab stuff
7:19
so great right you know so I think that
7:21
it's a great demographic for Jared a
7:23
speakin to and I I mean it's a great
7:25
product that's the good part
7:27
I mean you're not really selling it
7:28
you're showing it right that's funny
7:30
that's what they say so they always say
7:31
don't sell it show it yeah exactly what
7:34
they tell the guests like me it's the my
7:36
hosts job to sell it it's my job to demo
7:39
it just reminded me any we need to make
7:43
sure you you pack that they have the so
7:50
they built me like a wall that looks
7:52
like a like a home so they have that era
7:54
teach I know but I need I need I need to
7:57
send a new kit no everything's all right
8:02
cool well let's listen again you know
8:03
we'll all be watching down here I've
8:06
seen it several times I've never been on
8:07
myself but I've seen it several times I
8:09
think it's awesome but yeah let's uh
8:11
let's let's talk a little bit about the
8:13
pitch I know Jared you're you're an
8:14
expert at the pitch of your product and
8:16
Carina I know that you've gotten some
8:18
sent into you and let's go through them
8:21
and maybe help some of our listeners on
8:23
the on the best way to really pitch
8:25
their product let's do it I think I'll
8:27
do a group cookie to start out there's
8:29
two pitches Kareem is phenomenal at that
8:32
email pitch that first phone call page
8:34
Wow different than when I'm in front of
8:37
someone like a home depot doing a
8:38
presentation that's my sweet spot this
8:41
is definitely when we say the pitch I
8:43
think this is more like this is Karina's
8:46
misses right I'm just having fired her
8:48
yet yeah because we she's been written
8:53
up a couple times just you know
8:54
insubordination we call it no I'm just
8:58
really good at that initial email like
9:00
let me open up the door and if I don't
9:03
get anything back I follow up so for
9:06
example I was trying to contact someone
9:08
and look then send him an email he
9:10
didn't reply I just recently followed up
9:12
and he said sure let's set up a time
9:14
well now Jared's gonna be the one on the
9:15
phone that's good no that mean that's
9:18
the way to do it though you know you
9:19
guys I mean you joke around itself but
9:21
having a team behind you you really need
9:23
help no matter what and it it just seems
9:25
like you guys have a great way of
9:27
working off each other and you know your
9:29
strengths which is awesome oh yeah 10
9:32
years maybe going strong yeah it's
9:33
awesome
9:34
I mean it really is it's very tough as
9:36
you guys know to work together in the
9:37
first place you're slowly being really
9:40
really successful it's happening for you
9:42
I think it's so great about 30 minutes
9:46
ago or 10 minutes and our sisters like
9:51
this is what we're gonna do straight to
9:53
it she saw that she saw the fire going
9:55
and she separated us room go to your
9:59
corners I don't want to talk too much
10:06
about this one pitch but I really want
10:09
to reiterate what this is this is what
10:11
people need to understand about chair
10:13
tonight we like it's like Shark Tank or
10:18
like American Idol I'm not gonna not
10:22
tell you the truth I'm gonna give you my
10:23
opinion and I'm gonna give you my honest
10:25
opinion and if I don't like it that I
10:28
don't like it and not the family and
10:30
friends fake opinion it's good Granger
10:33
who has no skin in the game opinion not
10:35
the same thing when that counts when it
10:37
can right but not just that what people
10:39
also need to understand if I or someone
10:42
does not like your product you need
10:45
someone to say no so you can learn how
10:48
to give an objective because some buyers
10:51
that you're gonna approach with your
10:53
product are gonna say no and you have to
10:55
say you have to come back and try again
10:57
right so you you have to here know to
11:00
learn how to respond to no well this
11:03
person after I told her no actually
11:05
[Laughter]
11:09
I'm not getting paid free you asked me
11:16
to help you I am helping you for free I
11:18
am NOT getting paid I can give you my
11:21
opinion after Sheehan liked my opinion
11:23
she said well I don't think you're the
11:24
best person to help me with this since
11:26
you don't see the value in my product
11:28
okay but I'm getting paid and I can
11:31
still help you it's just it's just I
11:35
don't want don't want to strap myself
11:38
you don't know what what everybody now
11:42
we're talking about our invention okay
11:47
yeah let me read you let me read you her
11:51
pitch really quick okay so she said
11:54
she's watched our videos loved I would
11:57
love any guidance you're willing to
11:58
share I have a patent pending Travel
12:01
garment that I that I am hoping to
12:04
license I'm currently trying to make
12:06
myself sheet and video and have minimal
12:08
skills in photography graphic design
12:10
marketing
12:11
she has prototypes don't make yourself
12:14
sheet the biggest issue I'm stuck on is
12:19
getting a good money shot of my product
12:21
ideally it would be worn by a woman
12:23
seated in a plane any ideas of how to
12:28
get that image Photoshop Thanks I mean
12:33
she didn't even say anything about this
12:34
product that I'm supposed to come up
12:36
with what is your product don't even
12:38
know it is I mean it before we didn't
12:40
know before right she wants a mic listen
12:42
I love money shots you know what a money
12:44
shot is explain to us have you ever
12:46
heard of a money shot I've heard of it
12:48
but I've never had one or taking a lot I
12:50
don't think yes I think it's a picture
12:56
of my wall with money in it oh I don't
13:01
have anybody for all your Millennials
13:04
it's a it's a debit card right well I
13:10
wasn't is an iPhone with the scanning
13:12
video that's so funny
13:18
I thought I'm
13:19
like the first person to invent the word
13:21
money shot was so when she used it I
13:25
thought like wow we're speaking the same
13:27
language I'm gonna love this girl to me
13:30
a money shot is when you're able to
13:32
photograph your product and be able to
13:35
explain in one photo every single thing
13:38
that it does so for example hango Matic
13:40
is really hard to shoot because it
13:43
measures at levels and marks right every
13:45
photographer we talked to they were like
13:48
have you thought about video oh my god
13:51
yes after a video but I want that one
13:53
shot and they're like you can't it does
13:55
three moving things so I created my own
13:59
money shot ah
14:00
Jarrod and I was standing at a wall next
14:03
to a window we hung the word love so we
14:07
hung letters LOV and then he was at the
14:10
wall with the hang o matic and I was
14:12
holding two letter e showing that we're
14:14
obviously hanging the word love with
14:17
this product that was my money shot okay
14:21
yeah that makes sense so a money shot to
14:23
explain what it is for you to buy it
14:25
so that shot is making me money yeah
14:29
yeah yeah I get it now that's a great
14:31
idea
14:32
all right give me the same kitchen to
14:33
probably be the same pictures on your
14:34
packaging right kind of like that
14:36
exactly right that's what we have the
14:38
people with the picture and our main bar
14:40
our main packaging is someone holding
14:43
hang ematic hanging a picture I mean
14:45
it's it's it's not always easy to do but
14:47
that's your main picture you have them
14:48
in one shot you need to able in seconds
14:49
show what your product does right talk
14:52
about pitching obviously her pitch
14:55
didn't say what it is right it didn't
14:58
say anything so I just you know I think
15:01
this would have been more valuable had
15:03
she told me exactly what it is so I can
15:05
better understand so what happened after
15:07
that I continued they said to her I'm
15:09
gonna ask you several aggressive
15:11
questions to better understand what it
15:14
is you're selling anyway the whole thing
15:16
went sour because she took too long to
15:18
explain it she couldn't explain it and
15:20
finally I said to her well she kept
15:22
telling us over and over how her family
15:24
and friends think it's a genius idea
15:26
right when we ended up I ended up having
15:29
to say to her I would want
15:31
use your product and she got really mad
15:33
and said well you're the first person to
15:35
say no and so we had to part ways yeah
15:39
yeah hey but the thing is is that you're
15:41
trying to tell the truth a lot of times
15:44
people that speak with you they're so
15:45
emotionally attached because their
15:46
grandmother their neighbor their husband
15:49
all love their product and we never told
15:51
them right but you guys have such depth
15:54
such experience not only in the products
15:56
but also a marketing side social media
15:59
site I mean you guys are doing at all
16:00
that your input is is invaluable to
16:03
somebody like that right and it's funny
16:07
I felt like that had she talked to us it
16:09
could have been modified possibly to
16:11
have some type of value but she was so
16:13
hurt
16:13
yeah right no we're not her honor and
16:15
her Fanny immediately it was just waste
16:17
and just because I didn't like her
16:19
product to be honest with you Jed and I
16:21
both had ideas of how to shoot the money
16:23
shot right yeah yeah I don't need to
16:25
like your product exactly you asked me
16:28
to help you with the money shot and I
16:29
could do that right it's not my product
16:33
don't sell it I'll tell you what to do
16:35
exactly I agree with hundred percent it
16:37
doesn't your might not be her target
16:40
market heard a niche customer that's
16:41
okay is is that you guys have
16:44
experienced it doesn't matter what the
16:45
product is you know how to get it out
16:47
there how to catch people's eyes I mean
16:49
just to show you guys wrong you're
16:51
selling your product on QVC they need to
16:53
take your knowledge and experience and
16:55
if they don't want to it's gonna be a
16:56
little tough for absolutely yes you know
17:00
this is Nev in skin business you can't
17:03
be Finn's no no not if you want to be
17:05
successful no one right so I do have
17:08
someone else who did right in a pitch so
17:12
we could critique it and her name is
17:15
Chandra and this is her pitch do you
17:19
know anyone that has dry itchy skin
17:21
sound good infomercial wait is more well
17:26
my company naturally me has a cream that
17:29
will help with that
17:30
our number one seller all over butter is
17:34
a natural vegan certified cream
17:36
formulator for people with dry sensitive
17:39
skin
17:39
it's made with shea butter and cerumen
17:44
ID
17:44
sir ceramide never heard of that word
17:47
sorry because ceramide rich oils it will
17:51
help keep your skin moisturized feel
17:53
free to visit our website
17:54
www.investmentpitch.com and RIE skin or
18:57
I love saying isn't it frustrating when
19:01
you have dry skin I mean where we live
19:04
it's dry out here mmm
19:06
Vegas is dry Arizona right people in
19:11
some states do have dry skin just
19:13
because of where they live right so
19:15
somebody doesn't have this frustration
19:17
in genetics and the next and now that
19:19
makes sense yeah right so I would I
19:21
would have liked to if I'm gonna rewrite
19:23
this I would start off with isn't it
19:25
frustrating when you have dry skin and
19:27
some over-the-counter lotion
19:29
doesn't work well my lotion does this
19:33
blah blah blah
19:34
next one I like and then I also is there
19:40
anything else you liked or didn't like
19:42
no no I mean it's at like I said it
19:44
sounded good just because the question
19:46
got me I was listening you know that I
19:49
we could have got a little bit more deep
19:50
into how it works things in that sense
19:53
right right that's what for me unless
19:56
this is like a term that is
19:58
is standardized unaware Bitzer sermon
20:00
yeah the rich oil I don't know what that
20:01
means ceramide I've never heard of that
20:03
word either maybe because I'm Russian
20:05
but I also think is best to use very
20:08
simple words that everyone's gonna know
20:11
it what it means yeah with with ceramide
20:16
that does this this or that like say say
20:19
the word and then explain what it is
20:20
because everyone's going what the hell
20:21
is that right because I think ice
20:23
prieser might on my plants outside when
20:25
they grow all the way skin that's how I
20:30
kill my grass right or is that we could
20:33
buds with that right yeah you think the
20:37
buzz words could kind of kill it too
20:39
sometimes if you use too many buzzwords
20:40
right my mom would be like ceramide I
20:44
have to stop and think what is that I've
20:47
never heard of it not sure what ceramide
20:49
render the pesticide ah yeah get it
21:00
while it's hot but yeah I think I think
21:02
you're right I think to explain what
21:03
ceramide is like quickly rather than
21:05
just throwing it out there like everyone
21:06
knows what ceramide is I would have also
21:08
liked to see like how much is it ah
21:12
what's what's I so I really don't like
21:16
when people say feel free to visit our
21:18
website well thank you we'll charge you
21:22
if you do right I don't like to make
21:26
people work because she said here's the
21:30
website feel free to visit I don't want
21:31
to go do more work to find out what it
21:33
cost what sizes are come how often do I
21:36
have to use it you know I I want all
21:39
that information up front so I feel like
21:42
she didn't really add any value it helps
21:46
dry skin yeah I wouldn't got that for ya
21:48
that makes sense now that you're
21:49
explaining cuz I was just listening
21:50
going boy that sounds good but now as
21:52
you're explaining that I realize she
21:54
really yeah there was a lot left out
21:56
right right you know I think the reason
21:59
why you like this bitch is because it's
22:00
so common everyone for the last decade
22:05
has been using the same format or
22:08
formatting question do some a quick
22:11
explanation
22:11
then go and try and put him bring your
22:13
website yeah yeah yeah why would I go to
22:15
the website I don't want pesticide right
22:17
ceremony ceremony she right she didn't
22:19
give any reason why she go to the
22:21
website right so had she added you know
22:23
there's a hand lotion of body lotion you
22:26
use it twice a week it costs $9.99 it's
22:29
made no say whatever anything I don't
22:30
know I'd ceramide rejuvenate the skin
22:32
with yeah rich in vitamin E I mean
22:36
anything to make me interest I mean some
22:41
kind of hair growth formula would have
22:43
been good you know people is just so
22:46
used to watching TV and you've been in
22:48
the infomercial space yourself you you
22:51
hear pitches are you tired of this like
22:54
no I'm not tired about anymore if I'm
22:55
tired I'm gonna go take a nap I'm not
22:58
tired
22:58
no-one's ever tired yeah you have hired
23:02
that you just know you go get gas yeah
23:07
no it's true though but you're right I
23:09
am just I'm so used to hearing that type
23:11
of pitch it's like it makes me feel like
23:14
oh okay
23:15
right and he just rolls off it you know
23:17
you it's like you hear it over and over
23:18
and over it doesn't bang it isn't it
23:20
doesn't connect it doesn't it just oh
23:22
yeah heard that before oh yeah and then
23:24
wouldn't you agree that when you get
23:26
into the car and you don't have gas
23:28
you're frustrated oh yeah now you have
23:31
to stop at the gas station tire
23:33
irritated or irritated so so I this is
23:37
why I don't like to you know use those
23:39
are you tired do you do that assumptions
23:42
right assumptions oh my gosh somebody
23:46
messaged me on Instagram do you want to
23:48
make more money are you trying to say
23:52
that I don't have no of course not if
23:58
you're gonna plant the tree it was
24:00:00
terrible where do you want you do you
24:07:00
ask for these pictures to do they they
24:09:00
just send them to you because I know you
24:11:00
guys got some great stuff on YouTube on
24:12:00
your website I mean you guys do some
24:14:00
great video work and stuff like that is
24:16:00
just people just say oh let me send my
24:18:00
stuff to them well for this particular
24:21:00
one I asked okay make sure I can use it
24:24:00
so
24:24:00
you know since I'm gonna be we're gonna
24:26:00
be broadcasting it sometimes people
24:28:00
email me a pitch and sometimes when they
24:31:00
email me a pitch they don't realize that
24:34:00
I'm actually listening to the pitch
24:36:00
mm-hmm and they say the word pitch
24:38:00
because they're actually they're
24:39:00
pitching me not for them to have me
24:42:00
critique their pitch and when anyone
24:44:00
ever says the word pitch I go here's my
24:47:00
pitch back and then I pitched then what
24:50:00
I would like to do oh it's me your
24:52:00
service I pitched them back they just
24:55:00
come to us on our YouTube channel on
24:57:00
Instagram on Facebook we and and if it's
24:59:00
easy fix we'll just do it help sometimes
25:02:00
we'll do a video we'll say hey we'll do
25:03:00
a video about it or hey we did a video
25:04:00
about this like that like the girl who
25:07:00
had this invention that only our
25:08:00
founding friends servers great and our
25:10:00
feedback offended her
25:11:00
Karina sent you a link to our feedback
25:13:00
video right which is like what is whose
25:16:00
feedback important from no cuz I like
25:18:00
that's all we're doing about the videos
25:19:00
we do are generally about like topics
25:21:00
that happen you know throughout our day
25:24:00
or we hear from someone or you know
25:26:00
someone you know like this this pitch
25:28:00
video I mean right now like I feel like
25:29:00
we can make a youtube video on like
25:31:00
words like we're throwing out some these
25:34:00
these large words that nones aware of
25:35:00
right you know but last thing let's talk
25:38:00
about um when I ask you again carmine
25:42:00
sir her website is www.antakungfu.com us
26:01:00
cuz I don't know what it's about but the
26:02:00
dot us is obviously weird you want to
26:04:00
have you know some common domain name so
26:08:00
it is a tough one
26:09:00
if I was going to get a different domain
26:10:00
name I to get one that really was catchy
26:13:00
like you know calendar alley you know
26:16:00
dot ly or something like that but that
26:18:00
us just seems it just screams like
26:20:00
low-budget to me right for me it's
26:24:00
because calm is so well known that when
26:28:00
she gives her website she's gonna have
26:30:00
to say dot us not calm everybody goes
26:34:00
default calm IB yep you're exactly
26:38:00
it's it's not you know you won't
26:40:00
remember it because you're so used to go
26:42:00
into a dot-com mm-hmm keeping an eye on
26:45:00
every single dot-com 9 digits or less is
26:48:00
taken so you have to buy it from someone
26:50:00
so that you keep that in mind and you
26:52:00
have to be over nine digits and pay off
26:54:00
you know $14 our website now right but
26:56:00
when you did this when we were naming
26:58:00
the pitch to get rich I really wanted it
27:01:00
to be hitch to get rich but that was
27:03:00
taken and Jared and I argued back and
27:06:00
forth back and forth of other names and
27:08:00
he said you cannot do this name when
27:12:00
it's taken so finally I convinced him
27:13:00
I'm like wolves uh pitch to get rich
27:15:00
it's no good because you're the pitch
27:18:00
you're the pitching you know so when
27:22:00
you're choosing a domain name and the
27:24:00
dot-com is not available you have to
27:27:00
keep oh it's gonna match right you have
27:29:00
to match you can't be we can't be pitch
27:32:00
to get rich and then our domain is that
27:33:00
it's all gonna match it's got to be
27:35:00
clean consistent smooth you don't want
27:37:00
you to want to make things more
27:38:00
confusing you'll want to make things
27:39:00
were difficult for people it's hard
27:40:00
enough getting them to come to your
27:41:00
website and I'm gonna put the wrong
27:42:00
website and that's really gonna irritate
27:44:00
me right but it also has to be a dot-com
27:46:00
I agree and it also can't be my
27:50:00
something.com
27:51:00
or that's a product and it's all major
27:54:00
depends but needs to be smooth and
27:55:00
consistent for sure right yeah no no I
27:58:00
those are kind of things that those
28:01:00
little small items are so important I
28:04:00
don't think you I'm glad you're pointing
28:06:00
out because I think people take it for
28:07:00
granted that they don't realize how
28:09:00
important those little items are I mean
28:11:00
you can lose several customers because
28:12:00
they're typing in dot-com instead
28:14:00
they're not gonna type dot they're gonna
28:16:00
be pissed off right right right right
28:19:00
and some people have been Miz's close
28:21:00
the window and they're gone
28:21:00
is that you've got someone to get you
28:24:00
know off their butt or on their butt to
28:25:00
go to your website and then it's not
28:27:00
easy to find it right I mean yeah which
28:30:00
brings me funny story so over the
28:33:00
holidays I put on a couple pounds and I
28:36:00
personally can't live with that so I've
28:38:00
decided to join Weight Watchers I
28:40:00
actually like the Weight Watchers app
28:43:00
it's really easy to use and we're gonna
28:44:00
have to send those to Weight Watchers
28:48:00
but what after I had
28:50:00
both kids I did Weight Watchers and they
28:52:00
just worked wonders anyway so I decided
28:55:00
to join Weight Watchers and i went
28:57:00
online and i typed in weight watcher
28:59:00
I forgot the S accidentally hit enter
29:02:00
and guess where I brought me to
29:05:00
nutritional assistance system
29:10:00
Nutrisystem so Weight Watchers forgot to
29:14:00
buy weight your watcher what a minute so
29:17:00
huge it's huge huge so Nutrisystem
29:21:00
bought it so if someone makes a mistake
29:23:00
like me yes who gets the sale Wow huge
29:30:00
corporation Wow yeah see there you go
29:36:00
it's it's so important every little
29:38:00
aspect and that's why and I want to go
29:40:00
back to the first pic that's why it's so
29:42:00
important that if you don't know you
29:44:00
gotta have somebody help you whether you
29:46:00
know would however you can do it like
29:48:00
even from the first pitch I noticed that
29:50:00
the person said that they were making
29:52:00
the sale sheet they were gonna do this
29:54:00
and they were gonna take a pictures they
29:57:00
have no clue how to do those things I
29:59:00
can't even imagine what the sale she
30:02:00
will look like sending that to a buyer
30:03:00
would be kind of scary right right right
30:05:00
was your video on sell sheets right
30:08:00
right or even a podcast right that's so
30:12:00
important that's right so important they
30:14:00
sound like they're easy to do with
30:15:00
they're really not working well I'm
30:16:00
working one right now a specific one for
30:18:00
a specific person and in her and I was
30:21:00
fighting on maybe she said mine suck
30:24:00
depends on who you're talking to but
30:27:00
right now for a specific person at a
30:30:00
certain retailer right just for them
30:32:00
right you know because we want it to
30:34:00
strike home we don't want to be generic
30:36:00
yeah that's how important it is and
30:38:00
people you know who are putting all
30:40:00
their their hope and and stuff into a
30:43:00
product they say I'm just gonna make a
30:45:00
sales sheet and then when they send it
30:47:00
out there's no one likes my product but
30:49:00
it might not be the product it might be
30:50:00
the presentation and if you don't know
30:52:00
how to do that it's pretty scary
30:55:00
oh yeah it's like going on a first date
30:57:00
you have to look cute I have to look
31:00:00
presentable sure it's not always about
31:03:00
the
31:04:00
we said this last time it's not about
31:05:00
it's the box is more important what's
31:06:00
inside the box right you could put yeah
31:08:00
I think you said is you can put rocks
31:10:00
inside of a box it's an awesome box
31:11:00
people buy your product right so it's
31:13:00
presentation it's not necessarily the
31:15:00
product right everybody cheer two
31:21:00
decades you know I couldn't believe that
31:24:00
if you water it it grows it was a great
31:28:00
infomercial I so agree right right I so
31:32:00
agree when people ask me if I like their
31:34:00
product or not I say you don't want to
31:36:00
know from me cuz I would have kicked the
31:37:00
chia pet out of my office if they
31:39:00
brought that into my office I would have
31:40:00
been like get this thing out of here
31:41:00
totally how to catch a video though
31:44:00
right yeah I could sing that me I know
31:48:00
the song stealth right and I'm I mean
31:50:00
I'm like under you but I still know a
31:52:00
song you know what else I do that last
31:55:00
week what nothing baby I see how we go
32:00:00
ten years I can say whatever I want
32:08:00
here's a secret of marriage don't listen
32:11:00
to everything everyone says right now
32:13:00
about how much other than you everyone
32:21:00
else heard it go back and listen during
32:28:00
the divorce trial well we got a couple
32:36:00
minutes left what else I mean is that it
32:38:00
you guys I mean what else you want to
32:39:00
cover you have anything else because
32:42:00
we're talking about sheets you know a
32:44:00
lot of these products already has
32:46:00
somewhat of a competitor so look them up
32:49:00
and see what they did
32:50:00
totally yeah you know don't reinvent the
32:53:00
wheel one competition oh you make notes
32:56:00
competition yeah like you just said
32:59:00
exactly you got to your competitors
33:00:00
doing right right or there or the
33:03:00
closest thing you have to a competitor
33:04:00
right that's great that's a great new E
33:07:00
you're not out there alone I mean your
33:08:00
product it's gotta be close to
33:10:00
somebody's totally right right and
33:12:00
someone who might have developed or
33:13:00
spent millions of dollars on marketing
33:15:00
and marketing or or you know some some
33:18:00
slogan you can mimic write and write
33:20:00
that treater great a lot of people ask
33:23:00
me how do I get all this media well I
33:25:00
look up my competition I have a Google
33:27:00
Alert for my competitors names even
33:29:00
though it's not the same but it's
33:31:00
similar so I have a Google Alert and see
33:34:00
what they're doing and as soon as I see
33:35:00
what they did I go and follow it yeah I
33:38:00
mean it makes sense I mean it's so funny
33:40:00
you guys make it sound easy like a like
33:42:00
dough why aren't you doing this but
33:44:00
people believe they're like on an island
33:46:00
and they have to do everything
33:47:00
themselves right
33:48:00
no absolutely not yes the bottle of wine
33:51:00
and it all just kind of just comes
33:52:00
together right competition when I was
33:57:00
driving from school I thought it would
33:59:00
be fun there maybe next month or even
34:02:00
when we are at the housewares show we we
34:04:00
do a competition and have like three
34:06:00
people come up and pitch pitch their
34:09:00
their products for the great idea that
34:13:00
would love that
34:14:00
that would be flowy a lot of fun that
34:16:00
would be fun we're gonna be there
34:18:00
Saturday through Monday okay and you
34:21:00
guys are on a panel like gonna be you
34:24:00
guys are gonna be busy there but what
34:25:00
we'll try to do is we'll try to organize
34:26:00
it and get some inventors through the
34:28:00
show and we'll we'll put it on on social
34:30:00
media that we're going to be looking for
34:32:00
some people to do some pitches we can
34:34:00
week maybe we can get them you know
34:36:00
schedule before we go you have to be
34:37:00
great in a panel for one hour oh okay
34:43:00
yeah yeah and if I know you guys the
34:45:00
hour or we'll probably about an hour and
34:46:00
a half hour 45 minutes yes really I know
34:51:00
we're good talkers is it Elise no but
34:55:00
that's awesome it's so it's crazy that
34:57:00
you guys were at the housewares show and
34:59:00
now you're gonna be on a panel I mean
35:01:00
that's pretty cool we're there twice as
35:03:00
inventors right yeah that's when we
35:04:00
started yeah best
35:07:00
it's the listen I don't care what
35:10:00
product you have you have to go to the
35:13:00
houseware show because the value in the
35:15:00
housewares show is you get to pitch to
35:18:00
the pros for the four days that you're
35:20:00
exhibiting right you get feedback and
35:23:00
and mostly negative feedback mostly you
35:25:00
know most likely right but again this is
35:26:00
that's what you need to hear wholly
35:28:00
hungry so even if you're a shirt you
35:31:00
lower or a toy or a tool if that is just
35:36:00
so invaluable because your home trying
35:38:00
to figure out how to do it and who else
35:40:00
is gonna tell you what they think you
35:42:00
know and that's show that's what you get
35:44:00
and it's real but again again you can't
35:48:00
have you know where you think everyone's
35:50:00
gonna tell you you know how great your
35:52:00
product is I mean people gonna give you
35:53:00
real feedback but these are from people
35:55:00
like yourself people in the industry
35:57:00
it's so important to speak with these
35:59:00
guys right it's almost like Shark Tank
36:02:00
but less expensive well you know they
36:07:00
have a good they have like an inventor
36:09:00
section there right that's the hot spot
36:12:00
that's that I was busy as anywhere else
36:14:00
right yeah
36:17:00
all right well good good well I'm glad
36:19:00
that we got to catch up today I know
36:22:00
that we're going to be doing these shows
36:23:00
at least once a week if not you know a
36:26:00
few times a month I know we've already
36:28:00
gotten some great feedback from from
36:30:00
some of the other shows so and then you
36:32:00
were on the inventors Launchpad show
36:34:00
previously we got some great feedback so
36:36:00
it's gonna be a lot of fun and I know
36:37:00
that the good part is we're gonna help a
36:39:00
lot of people because this is real stuff
36:41:00
I mean you guys are living this you're
36:42:00
doing it daily and it's not something
36:45:00
that you're just you know you know write
36:47:00
a book and you're gonna tell people
36:49:00
about it
36:49:00
no books they're like a business card
37:03:00
it's not for making money it's just for
37:07:00
ya it's a it's a lost leader right no
37:11:00
very good all right guys well again I
37:14:00
appreciate it what I ask is any of our
37:17:00
listeners if you have some questions you
37:18:00
have some comments send them out to send
37:22:00
them to Carina Jared's gonna be pretty
37:23:00
busy he travels around the world send
37:25:00
them over to Carina Korean what's the
37:26:00
best way for people to get some
37:27:00
questions over to you or maybe some
37:29:00
pitches they might want you to critique
37:31:00
sure we just created our website the
37:35:00
pitch to get rich dot-com and you can
37:38:00
email me at the pitch to get rich at
37:40:00
gmail perfect that's awesome
37:44:00
and if you happen to be in a store that
37:47:00
you see the Hangul Matic pick one up
37:49:00
pick up to get one for your neighbor
37:50:00
your friend it'd be awesome help these
37:52:00
guys out because they are doing this
37:53:00
show to help inventors help educate give
37:56:00
some knowledge and experience and help
37:58:00
you get your product into retail also if
38:01:00
you can go on out to iTunes or Google
38:04:00
Play leave us a rating possible it
38:06:00
doesn't have to be a five-star rating
38:08:00
just an honest review and rating will be
38:11:00
great because it'll help us tweak our
38:13:00
show and make it better for you the
38:14:00
listener will be awesome and this is
38:16:00
Carmine danesco i thank you for
38:18:00
listening and we'll catch you next time
38:20:00
on the pitch to get rich peace