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The Inventors Launchpad Network – Is proud to present The Licensing Jungle, Co-Hosted by licensing expert Mr. Jeffrey Mangus of Product Coach USA and Carmine Denisco, Managing Partner with Inventors Launchpad. As a Product Licensing Coach Jeffrey’s greatest strength is that he can simplify what you would like to accomplish into an easily implementable step-by-step plan. Helping you without the need to for him to have extensive knowledge in your product or area of expertise because you are the inventor, the expert. Jeffrey’s expertise is in knowing the product licensing process, the inventing sequence and how to move people forward, which usually involves overcoming many common obstacles. Let this Podcast help you get over the bumps, steer clear of the sharks and get you where you and your product deserve to be.

www.productcoachusa.com

The Licensing Jungle Podcast is presented by The Inventors Launchpad Network.

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Podcast Notes

1You Tube Transcription
0:02
hello out there this is Carmine danesco
0:05
from the inventors launch
0:07
Network I have another great show for
0:10
you today one of my favorite shows in
0:12
our net is licensing jungle with the pro
0:16
the expert the man in the hour mr.
0:19
Geoffrey mangas hey Jeff you over there
0:21
I'm here carmine thanks so much I
0:23
appreciate the nice intro man means a
0:26
lot yeah I'm trying to put my intros up
0:29
man I it sounds too boring sometimes
0:32
when I go hey Jeff you know right well
0:35
especially after the intro music you got
0:37
to come in kind of kind of hard right
0:39
yeah no doubt about it man so what's
0:42
been happening up there man I hear
0:43
you've been busy I have been busy yeah
0:46
things are really really you know going
0:49
well you know got got a lot of students
0:51
and seeing seeing a lot of things great
0:54
things happening with product coach USA
0:56
you know I noticed one thing I did want
0:58
to mention we didn't get a chance to
1:00
talk about earlier was that I saw you
1:02
had posted a little bit about a lost
1:06
member of your family kind of that that
1:10
you lost a couple decades ago and you
1:12
got it back it sounds like it was pretty
1:14
exciting time there once you give a
1:15
quick story and we'll get going yeah I
1:17
appreciate that is been has been
1:19
definitely a great time in my life
1:22
because in 1996 I was my home was broken
1:27
into and lost 11 guitars and a whole
1:32
studio full of equipment and there was
1:35
one guitar that I dearly loved and it
1:37
was a 1977 Stratocaster hardtail so
1:41
anyone out there listening it's an
1:42
inventor there's anything about music
1:43
knows about guitars knows that that's a
1:45
very special instrument and it was very
1:47
special to me and I loved it like a
1:50
child and I'm warned it had like a death
1:52
because I lost it I couldn't and no I
1:55
didn't know where it was for 21 years I
1:57
never gave up looking for it that's a
2:01
net my family will verify that's the
2:03
truth I have searched on eBay Craigslist
2:06
religiously then Facebook come about and
2:09
then just the other day out of sheer
2:12
luck I
2:13
found that guitar on Facebook and got
2:17
that guitar back within three hours of
2:19
me seeing it it's been great well you
2:22
know in you may think you say sheer luck
2:25
but I have to say that it's kind of not
2:29
really sure luck I mean you kind of made
2:31
that happen if you weren't looking for
2:32
it if you weren't constantly thinking
2:34
about it and if you gave up on it you
2:37
definitely wouldn't have have found it
2:39
it is there's no doubt about it you know
2:41
anybody that's had anything stolen from
2:42
them first of all so lose that much
2:45
equipment been devastating for you to
2:47
lose that much equipment and and and
2:51
obviously that you know a guitar or
2:54
guitar is that that you felt that
2:55
strongly about but never giving up
2:57
you've actually I mean I can only
2:59
imagine your excitement when you saw
3:01
that talk well honestly yeah when I saw
3:04
it on there my heart was just pounding
3:06
in my chest and in full disclosure our
3:09
guest today he was my student that day
3:11
and I had a coaching session to do and I
3:14
had to be a friend to him I am very
3:15
excited that's I found this guitar the
3:18
whole thing but yeah you know there was
3:21
there's a lesson here especially in
3:23
licensing is is anything that you want
3:27
to do in your life with its licensing or
3:29
what whatever just do it but don't give
3:32
up on it
3:33
you know don't give up too early that
3:34
that's the problem with a lot of
3:36
inventors today and no no I'm not
3:39
talking negative I see it when they give
3:41
up too early you know they don't give
3:43
themselves a chance you know and and if
3:47
they gave themselves a chance and the
3:48
products a chance we might see more
3:50
products on the market I think you know
3:52
I think if people would just believe
3:53
themselves a little bit more and you
3:56
know believe that they can learn the
3:57
processes I think you can go a lot
3:59
further you know I agree for agree with
4:01
you 100% and I'm glad you brought on a
4:03
guest that kind of epitomizes that
4:05
because giving up is something that you
4:09
just don't want to do it's because you
4:11
give up because you don't know the
4:13
process or you haven't spoken with the
4:14
right people or you are taking the wrong
4:17
turns or you know talking they're
4:19
talking to the wrong people will always
4:21
steer you in the wrong and you are going
4:24
to get frustrated you're going to want
4:26
to give up but
4:27
talking to the correct people are
4:28
getting coaching or education from the
4:31
correct people will show you that you
4:33
know not giving up is it's kind of the
4:35
way to do it
4:36
absolutely and we're really excited to
4:39
have our guests today yesterday is Louis
4:42
small again Louis in full disclosure is
4:44
one of my students but I wanted to bring
4:46
him on because he is he's very
4:49
inspirational as far as not giving up
4:53
and really person who has pushed his
4:56
product you know through and he's really
5:01
going after and I wanted to have him on
5:02
Lewis you over there this morning very
5:08
welcome thanks for being here it's been
5:10
great so we'll just jump right in
5:12
if you don't care Louis just tell us how
5:14
you kind of got started in inventing and
5:17
you know what inspired your product you
5:18
can talk a little bit about that yeah uh
5:25
you know really really the first and
5:28
only product that you know that I've
5:29
kind of been it more than just a thought
5:31
or a Google search alright you know be
5:33
honest a lot of time to come up with an
5:34
idea and you Google search it and then
5:36
it's there right or it's on Amazon so
5:38
you know you get these great ideas and
5:39
book that's already something there so
5:42
it's actually about six years ago this
5:44
product kind of Cana Han and it just was
5:46
a personal frustration I was going on a
5:48
traveling trip a golf trip and I want to
5:52
keep my shoes with my golf bag I was
5:54
getting picked up early in the morning
5:55
and just wanted to grab it and kind of
5:57
sneak out a house hood and wake up the
5:58
wife and you know just want to make one
6:00
trip with you know only have two hands
6:02
and I was like man I wish there was
6:03
something to really connect my shoes
6:05
with my golf bags I can just grab my my
6:07
luggage and my golf bag and just get
6:10
jump in the car and be out of here you
6:11
know and and that's what really spawned
6:14
it so I just started playing around with
6:15
clamps I looked around on the market it
6:17
really couldn't find anything and for
6:19
those golfers out there
6:20
the most common right now is a shoe bag
6:22
that you would really put in to a bag
6:24
and then you put it in your golf bag but
6:26
huge frustration with that is it traps
6:28
the dirt traps the moisture nobody
6:31
really uses it it's a someone keep it
6:33
maybe their locker but not in their bag
6:35
and so I just started playing around
6:37
with clamps and
6:38
and handles and just really kind of
6:40
chipping away I really kind as a hobby
6:42
you know passively for you know two or
6:44
three years and finally zoned in a
6:46
really good prototype that I thought
6:48
would work and then spent another year
6:49
to really tweak in that and get in the
6:51
components to put it together and
6:53
talking to the tool people to really
6:55
work within the boundaries that they can
6:57
to make a mold to make a tool I brought
6:59
in the right people kind of what carmine
7:01
was alluding to earlier you know you
7:02
really need to you know ask I'm a big
7:04
believer in asking you know if you don't
7:07
know just ask ask ask ask and usually if
7:10
you ask enough time you'll find somebody
7:12
that knows the right direction or the
7:14
right person and that's really just kind
7:16
of been the whole road I really never
7:17
came to a point where I got frustrated a
7:21
roadblock it seemed like at every
7:22
challenge all I had to do was just
7:24
inquire ask and then a door opened or
7:26
there was an answer to that question and
7:28
that's kind of been my mantra through
7:30
all of this with this product was that
7:31
until I feel like I'm getting so much
7:33
resistance that it's not you know it's
7:36
more frustrating than productive you
7:39
know and it hasn't been that way in this
7:41
kind of sixty or pursue is you just kind
7:43
of keep you know peeling back the layers
7:45
and chipping away at it and finding the
7:46
right people and you know sooner or
7:48
later if you stay at it persistence pays
7:50
and you know you just you start having
7:53
something tangible so that's that's an
7:56
excellent
7:57
that's excellent you know and you
7:58
brought up a couple points that I wanted
7:59
to avoid you you know some things about
8:02
prototyping you know as as carmine knows
8:06
and we talk to a lot of inventors we see
8:09
a lot of inventors every single day and
8:11
I talked to my inventors I've spend a
8:14
lot of money on prototypes you know at
8:16
first and I if anyone listens to my show
8:19
and knows me as a coach knows that I I
8:22
coached that you don't need to do that
8:23
you don't need to spend a lot of money
8:26
and Louis knows and you know Louis I've
8:28
told you that as well you don't need to
8:30
spend a lot of money on prototyping at
8:31
first you know you say it took about a
8:35
year develop your prototype did you do
8:37
any I mean how did you do that just tell
8:39
us a little bit about that well you know
8:41
the first really started with just
8:42
finding clamps in the hardware store and
8:44
then trying to really figure out how to
8:46
take a clamp into a handle more or less
8:49
or a clamp that could support a handle
8:52
and
8:52
I was just you know for whatever reason
8:55
there's a lot of clamps out there but
8:57
there's nothing really a clamp that you
8:58
can connect to something there isn't you
9:00
know that you can use and other
9:02
functions other than just clamping you
9:04
know kind of A to D of 2d effect I guess
9:07
he could say and versus kind of a 3d
9:08
effect but and so that was just playing
9:12
around and then finally when I said
9:13
alright I think this is kind of work it
9:14
was you know working with CAD or ours
9:18
that knew the tooling process and then
9:20
they kind of would draft something up
9:22
and we would 3d print and 3d printing
9:25
has just come a long way I mean I think
9:26
every year 3d printing advances and so
9:29
just from last year where I probably did
9:31
my last 3d printing to 2011 when I
9:34
started this it's been leaps and bounds
9:36
it's so much more economical there's so
9:38
many more players that you can find in
9:40
your footprint personally I think if you
9:42
look hard enough you can find somebody
9:43
in your geographical footprint or even a
9:45
mail out people will do domestically you
9:48
know I remember paying 300 400 bucks
9:50
worth
9:51
3d printing back in 2012 and then it's
9:54
down to 25 to 50 bucks you know last
9:56
year so 3d printing is just I'm a huge
10:00
huge believer in that and really just
10:03
trying that it's so economical and if
10:06
you get with a good you know if you
10:07
could do cat on your own grade or any
10:09
type of you know software to get into 3d
10:12
printing and then you know the biggest
10:14
benefit that I think is really talking
10:16
to a tool or manufacturer right from the
10:18
get so you kind of know what sizing
10:21
you're working with on your potential
10:22
product right you could be very grand
10:24
newest with your 3d printing and then
10:25
find out that you can't even make a tool
10:28
or a tool to make that cost you a half a
10:30
million dollars or something right
10:31
because it's so big so I was lucky in
10:34
that sense that the guy that I actually
10:35
started doing the design had that
10:37
tooling background and he told me from
10:39
the get hey you gotta have this you got
10:41
it you can't make a turn there and you
10:43
can't do this and you gotta have this
10:44
kind of a cavity down and blah blah blah
10:47
so again the right people the right
10:49
process the right questions and you just
10:51
so I just chipped away at 3d printing
10:54
for two years really trial and error and
10:56
then finally zoned in after a couple
10:57
years or something and then from there
10:59
it was figuring out how to get the
11:01
hardware and how to get the spring I
11:02
don't really make it come together from
11:05
a manufacturing Stan
11:06
and then that took another layer of
11:08
really 3d printing to figure out how you
11:10
can manufacture it economically and see
11:14
right there is you know you've brought
11:15
us from great point thanks Luis from
11:16
telling all about that because um you
11:19
know you've used the word tooling and in
11:21
other words you've you went through the
11:23
route I mean I I'm gonna assume that you
11:25
at some point you were thinking of going
11:27
to market yourself and you discover 3d
11:29
printing and any been are out there that
11:31
hasn't you know 3d printing has come so
11:34
far
11:35
you know today that that you know if you
11:37
have a product you know there's you know
11:40
I would definitely encourage you to go
11:42
that route to be able to have a concept
11:44
prototype at least make something
11:45
functional but is it is fairly cost
11:47
effective you can't do that you can even
11:49
do it at home now you can get a printer
11:52
so that's really great so but at one
11:55
point you know you were so tell us about
11:58
going your thing about going to
11:59
manufacturing what were the struggles
12:01
there what what were the pros and cons
12:03
about going to manufacture that you felt
12:05
yeah I guess I knew from the gift that
12:08
in order for this widget that I always
12:10
kind of called it from from inception
12:12
was that the only way that it would have
12:14
a light to stand in my opinion in the
12:16
market it was a hat it would have to be
12:17
just mass manufactured so you'd have to
12:19
have some sort of tool or mold for it so
12:23
having that mindset from the beginning
12:25
versus somebody you know envisioning
12:26
somebody just making them at the kitchen
12:27
table one after another I think it's a
12:29
good separation from the get you know
12:31
kind of Zone in are you thinking this is
12:32
good handmade or are you gonna make mass
12:35
manufacture that so I kind of knew that
12:37
mindset whether it was actually going to
12:40
come to fruition whether it was actually
12:41
gonna come to market I don't think that
12:43
really became reality I think and
12:45
probably until about year five when I
12:47
would kind of had to take a leap of
12:49
faith which would have been you know
12:51
spring of last year more last spring of
12:54
16 when I you know it was kind of like
12:57
either go all-in or you you know decide
13:00
that you know you don't want to go any
13:01
further and I had come so far I felt
13:03
like through I did a lot of testing the
13:06
market I ran it by we sat outside a golf
13:08
show and we acquired we gave away a golf
13:11
ball for people to give their feedback
13:12
we asked price points we asked if they
13:14
would buy it you test it you know which
13:16
I strongly encouraged and you know it
13:19
was a leap of
13:20
you basically said all right I gotta get
13:22
to a trade show I got to be able to
13:23
produce some I got to make the tooling I
13:25
got to be able to take orders and my
13:27
mindset this is what I thought you know
13:28
I got to be able to take massive orders
13:30
and be able to to make runs of this and
13:32
let's be ready to hit the market and so
13:35
we hit the Gulf so we decided to commit
13:37
to the PGA golf show down in Florida in
13:39
January of this year January 17 we made
13:42
that commitment about this time last
13:44
year and at that point we didn't even
13:46
have tooling at that point we had
13:48
basically you know pull up the old
13:49
quotes that we got on them and put it
13:52
together and everything actually came
13:54
together about two weeks before the show
13:56
you know our tooling was finished we
13:57
made a run like a week ten days before
13:59
the show so it really kind of came under
14:01
the wire but it was just persistent
14:02
bringing it all together but yeah it was
14:04
about spring last year that it was kind
14:06
of made a commitment to at least see you
14:08
know how strong these legs of this
14:10
product could be and this kind of test
14:13
the market and we started with the golf
14:15
show the PGA show in January that was
14:17
one of my questions that you know I know
14:19
that you had experience going to trade
14:21
shows and did you find that you know did
14:26
you get a lot of positive feedback I
14:27
mean what did you experience at the
14:29
trade yeah it was mixed uh right off the
14:31
bat we got it right up from Golf Digest
14:33
which was huge they were going around
14:34
that first day and they kind of gave us
14:36
a shout out so that started really
14:38
driving traffic to our booth my brother
14:41
was with me who's super sales oriented
14:43
so he was out there so I'm fairly sales
14:45
and so him and I need to kind of bring
14:47
our own traffic in you know what those
14:48
shows you can't just sit passive you
14:50
kind of have to be out there almost
14:52
grabbing people you know not physically
14:54
but but verbally at least right and you
14:57
know it's it's it's mass chaos you know
15:00
for three days straight and there's
15:03
definitely a fair share of negative
15:04
people that are kind of coming up and
15:06
question it and you know you know this
15:08
this isn't gonna work and what's this
15:10
going to do and that you know it's
15:11
usually competitors it's not it that
15:13
maybe have a shoe bag or something and
15:15
so you know there's a lot of times
15:17
they'll just sit at your booth and just
15:18
tell you you know this is going nowhere
15:20
and you're know this is never gonna work
15:22
and you kind of have to move on but then
15:25
you get a great share of people that are
15:27
you know this is great and they start
15:29
telling other
15:30
and you know we're able to sell some
15:32
there we sold out we brought we didn't
15:33
know we could actually sell there that
15:35
kind of gave us because they put us in
15:36
this inventors corner and they kind of
15:38
gave the impression that you weren't a
15:39
lot of self product so I only brought 50
15:42
with me or so but we ended up selling
15:45
out all those you know it didn't really
15:46
seem like it was that regulated but
15:48
that's kind of you know things you don't
15:50
know until you show up but no great
15:52
momentum great contacts met a lot of
15:54
people made a lot of contacts got a lot
15:55
of momentum really kind of coming out of
15:57
that show and then you know just kind of
16:00
dealing with all that feedback as the
16:02
months pursued that's great yeah you
16:05
know I definitely recommend to anyone as
16:09
far as licensing goes I still recommend
16:11
trade shows is great way to meet
16:13
potential licensees walk the show walk
16:16
the floors and you know really get out
16:18
there and meet people so and I heard you
16:21
say yet the trade show you made a lot of
16:22
contacts so you know basically that's
16:26
that that's a positive thing that you
16:28
can't go wrong there you know of course
16:31
a lot of people can't make trade shows
16:32
but I encourage people that you know if
16:34
you're in going the licensing route the
16:36
trade shows are definitely a great
16:37
Avenue to go the one thing I want to
16:41
talk about is the let's see here I
16:46
wanted to talk about your the you decide
16:50
to go the licensing route and and to
16:54
this point what what has been the pros
16:57
and the cons of going licensing what
17:00
have you experienced so far and we and
17:03
you know our show is about being real so
17:05
pleased you know what has been the
17:06
negative and what has been the positive
17:08
since you've gone to choose the
17:12
licensing ground
17:12
yeah absolutely well I think I promise
17:15
it was basically saying you know that
17:18
came a point of especially doing this on
17:21
your own and if you don't you know I
17:23
come from a service industry I'm in the
17:24
financial service industry is really my
17:26
trade and so the product industry is
17:29
completely new to me and coming off that
17:30
show was extremely new to me and
17:33
everything was kind of new to me and it
17:35
really felt like it was a in order to
17:38
bring it to market on your own as of one
17:40
individual or a family
17:43
it felt like it was going to take an
17:46
enormous amount of you know Monday
17:49
through Friday 9:00 to 5:00 constant
17:51
phone calls constant emails constant
17:53
customer service constant making sure
17:56
whatever went out got there are you
17:57
satisfied answering all that and it was
18:00
at a point where I kind of felt like you
18:01
know in order for me to it was almost
18:03
all or nothing you know for me to take
18:05
something on I feel like I have to be a
18:06
hundred percent in or I'm a zero I can't
18:09
really be you know waiting in the middle
18:11
and so I really didn't feel like I could
18:13
give a hundred percent to kind of bring
18:15
this to product or bring this to market
18:17
as an individual as a one person I don't
18:21
know that industry I don't have those
18:22
connections and I didn't really feel I
18:24
had the energy or the time to kind of
18:26
foster that and make it a company out of
18:28
one product which I think you kind of
18:30
have to have that mindset of if you're
18:31
gonna bring it and I may be wrong you
18:33
know just that's my experience but you
18:35
have to really be the CEO you know
18:37
almost the ShamWow pitching it you
18:43
constantly have to be the face you
18:44
constantly have to be on it whether you
18:46
bring employees and to do that you know
18:49
it you're the master that so I really
18:50
didn't foster those contacts through the
18:53
the Gulf Show as best as I could because
18:55
I kind of got burnout from it because it
18:56
was just so fast pace and just moving
18:59
it's such a pace and this much need to
19:01
be done and the this and that and so
19:03
that's what I kind of stumbled across to
19:05
you on Instagram Jeff and we opened up
19:08
dialog and you I had really know nothing
19:11
about licensing when I thought the
19:12
licensee and I thought of basically
19:13
related to brand sports brands right you
19:16
know collegiate or NFL licensing the
19:18
product and so for me as a novice in the
19:21
licensing world that I didn't really
19:22
know differentiate the two between how a
19:24
manufacturer somebody could really
19:26
license it versus licensing a collegiate
19:29
team or a sports team which are kind of
19:32
two different things in a sense so that
19:33
was an education which you had kind of
19:35
enlighten me and kind of you know and I
19:37
at that point I kind of came to a
19:38
personal conclusion that you you either
19:41
have to choose to take this all the way
19:43
you know kind of be the CEO of the
19:45
company or you have to basically let the
19:48
experts do it you know and let them kind
19:50
of bring it to market and that I think I
19:53
kind of saw the light at the end of the
19:54
tunnel that that was
19:55
licensing was probably the best route to
19:58
get it to market the quickest route to
20:00
get it to market which would allow me to
20:02
be fairly passive you know there's
20:04
definitely stuff you have to do through
20:06
the calls everything but the end goal
20:07
hopefully is more of a passive game than
20:09
a in the in the game reference everyday
20:13
so so from there the struggles well you
20:16
know it's it's been you know luckily I
20:18
come from a sales background but you
20:20
know it's really just make lists make
20:23
calls follow-up wash rinse repeat you
20:26
know I think anybody that's in the sales
20:27
game it's as simple as that it's just in
20:30
the work it's more than anything it's I
20:32
think it's easy enough to find the
20:34
contacts but then it takes another level
20:37
to you know to call them and make good
20:39
notes and have this dialogue and have
20:41
good conversations and be friendly and
20:43
follow up and make good notes and send
20:46
good emails and I just think it's in the
20:48
work so the struggle is just you know
20:50
getting in the work for me it's
20:51
something new you know being at 40 years
20:53
old you know you kind of get in these
20:55
routines of you know whatever your trade
20:57
is sometime they're gonna be really easy
20:59
and you don't have to rock the boat or
21:01
learn anything new more or less and so
21:02
for me it's kind of felt like I'm
21:04
starting new and that's the mindset I
21:06
think you have to really get into is
21:07
that you know you got to push yourself
21:09
out there if you want to bring this to
21:10
market that's what I've kind of told
21:11
myself you know you have to told
21:13
yourself you have to put in the work so
21:15
for me it's just putting in the work I
21:16
think finding with enough action you'll
21:19
find you know like you have told me you
21:21
know we shop the stores you Google you
21:23
know you do LinkedIn and with enough
21:26
research and you know peeling back the
21:28
layers you'll find those companies I
21:30
believe and then it's just in the work
21:32
well yeah that's that's actually great
21:35
advice and what I you know what I just
21:37
got from you and that's inspirational
21:39
anyone listen this show you please know
21:42
that Louis is exactly right putting in
21:45
the work is the key and learning the
21:47
steps and the processes and getting out
21:50
of your comfort zone I'm sure you agree
21:52
with me you know we all fit in these get
21:56
in these routines and patterns and
21:58
especially when you know when you're
21:59
trying to reach out to potential
22:00
licensee and you got just yes list of
22:03
companies it's kind of inundating kind
22:05
of like oh wow do I need em I really can
22:08
I really do this
22:09
and you can you know it's just getting
22:11
out of your comfort zone and and
22:12
realizing that hey you got to do
22:14
whatever you got to do to move your
22:16
product forward no matter what and
22:17
that's why I wanted to have you on the
22:19
show today because you if everyone
22:21
listen to your story I've heard you say
22:24
years you took years to do this you took
22:26
a couple years to do that
22:27
that says volumes to me that means that
22:31
you've gotten out of your comfort zone
22:33
and you have kept going you've kept
22:35
pushing you kept you just kept driving
22:37
and that's what it takes it does it's
22:40
not a quick rich scheme and it and I you
22:43
know and I told you that from the get-go
22:44
I'm open with all my students that it
22:47
you know licensing you're in it for a
22:49
while it takes a while to do this you
22:51
know but you just gotta keep keep
22:53
pushing so yeah yeah you know sorry I'm
22:57
on my soapbox I just love licensing I
22:59
love innovation and I love hearing
23:01
inspirational stories like yours Louis I
23:02
mean you really are inspiration to
23:05
anyone out there so um the basically
23:10
your product you know it's going through
23:12
this phase and I see you adapting to
23:16
maybe possibly taking it another face
23:19
can you talk a little bit about that
23:21
you're kind of developing into another
23:22
product yeah absolutely so you know I
23:25
kind of knew from the get as we were
23:27
kind of playing around with it that
23:28
other shoes could benefit from this you
23:30
know and other other means other mediums
23:32
but really kind of consciously decided
23:35
to kind of niche into golf being a
23:37
golfer not instead of kind of a shotgun
23:40
approach kind of want to missile it in
23:42
you know kind of sniper it in a sense to
23:43
figure out a niche market which is
23:46
allowed me to kind of you know be more
23:48
focused so within that we didn't really
23:51
know if we were gonna rebrand it for you
23:54
know baseball shoe grabber you know or
23:57
the full Boston grabber or the traction
23:59
grabber and so it was that was kind of a
24:02:00
question up in the air but and I didn't
24:04:00
know when that was gonna happen but
24:06:00
actually being on the show with carmine
24:08:00
on Carmine's podcast with Bob a couple
24:12:00
months ago doing a pitch with Bob from
24:14:00
HSN that really kind of pushed me to
24:17:00
kind of bring the my shoe grabber which
24:19:00
is our next kind of branding I thought
24:21:00
it'd be at
24:22:00
this point it was probably best just to
24:23:00
make it as general as possible and then
24:24:00
that opens up a bigger market and then
24:26:00
really those other players could kind of
24:29:00
maybe see the benefit and then they can
24:31:00
take it and use how they want so being
24:33:00
up that my guys back in July I really
24:35:00
kind of pushed me in the direction to
24:36:00
make that my super ever happen sooner
24:38:00
than later kind of another example of
24:40:00
you know you have enough dialogue enough
24:42:00
things come up and if you see that the
24:44:00
writing on the wall you know you just
24:45:00
try to move in that direction and kind
24:47:00
of follow that which has kind of been
24:49:00
the story for the last six years and so
24:51:00
yeah we've rebranded with a my shoe
24:53:00
grabber and try to kind of open it up a
24:55:00
little bit more general to really show
24:57:00
the benefits and that's then that the
24:59:00
most feedback I've got even from the
25:01:00
start of the show was people coming up
25:03:00
and saying hey did you think about this
25:04:00
on this for this and this and you know I
25:06:00
could use this in my closet I could use
25:08:00
this you know for my kids this or I
25:10:00
could do this in my car and I really
25:12:00
think the opportunity for you know
25:14:00
grabbing any type of shoes clamping your
25:16:00
shoes together and then being able to
25:18:00
clip it on you know it has a carabiner
25:20:00
on their end so you can put it on a hook
25:21:00
or you can clamp it on a bag or wherever
25:23:00
you want you know it's great for travel
25:25:00
it's great for any type of sports it's
25:27:00
great for storage keep your boots in
25:30:00
your garage and your basement were out
25:31:00
or so yeah that's what we're going now I
25:33:00
think that'll probably be the my shoe
25:36:00
grabber so general kind of encompasses
25:38:00
everything I don't really probably see
25:40:00
much more rebranding past that but I
25:42:00
think well the next steps will kind of
25:44:00
see with what what possibilities that my
25:46:00
shoe grabber have for sure well I want
25:48:00
to ask a question and we're going to
25:50:00
kind of get a little deeper into the
25:52:00
license side and this is not to promote
25:55:00
my coaching services this is completely
25:58:00
just to educate a listener out there you
26:02:00
know you have come into the coaching
26:07:00
program and have you found that learning
26:10:00
the processes was has it been as have
26:14:00
been beneficial and has it been a
26:16:00
critical step for you yeah absolutely I
26:19:00
mean you've been extremely informative
26:21:00
you really have kind of laid out this
26:23:00
blueprint more or less you know and you
26:25:00
kind of you didn't get to step ten
26:27:00
before we covered step two and so it was
26:29:00
this gradual kind of almost like a
26:31:00
college course in the sense or any type
26:33:00
of course
26:34:00
compared to and then I think we get to a
26:37:00
point now where it kind of gets back to
26:39:00
you know you have to do the work got to
26:41:00
make the calls well it's been extremely
26:43:00
beneficial and I'm a big believer in
26:45:00
this really anything you do it's kind of
26:47:00
having a sounding board and kind of
26:48:00
having whether it's a coach whether it's
26:50:00
a peer whether it's a friend whether
26:52:00
it's a spouse you gotta have somebody
26:53:00
there that kind of allows you to kind of
26:56:00
you know voice what's going on get it
26:58:00
out of your system and then hopefully
27:01:00
this person you talk to maybe a little
27:03:00
bit more educated in this system and
27:05:00
gives you feedback and tells you where
27:06:00
you might want to give it but really
27:08:00
having that sounding board and just
27:09:00
chatting it out and getting real live
27:11:00
experience because it can be kind of a
27:12:00
lonely game out there you know and it's
27:15:00
hard a lot of your friend a lot of my
27:17:00
friends or coworkers you know you can't
27:19:00
they can't relate they're not going
27:21:00
through the same struggles and so you
27:23:00
know you can only talk so much about it
27:24:00
before they don't want to hear it be
27:25:00
more they don't really know what the
27:27:00
struggles are so I think that's the
27:29:00
biggest benefit I see Jeff working and
27:31:00
doing our calls and working with you is
27:33:00
with your knowledge with your kind of
27:34:00
encouragement you know allow and it just
27:36:00
kind of you know here at I'll let people
27:38:00
kind of talk it out give feedback give
27:41:00
maybe ideas to pivot or where you might
27:43:00
want to go and kind of stay on track and
27:45:00
I think everybody kind of needs that
27:46:00
because it can just kind of turn into a
27:49:00
lonely gain sometimes you're you're
27:52:00
right you know I said that a lot you
27:53:00
know inventing and innovation licensing
27:56:00
you do sometimes feel like you're the
27:58:00
only person in the world doing it you
27:59:00
feel kind of alone so having a sounding
28:02:00
board having someone to talk to and go
28:04:00
and ask questions is truly important and
28:08:00
I'm really appreciate you saying what
28:10:00
you said about me and I you know because
28:12:00
um you know what I also understand that
28:15:00
I want listeners to understand is taking
28:18:00
feedback from you know from friends
28:23:00
family feedback from potential licensees
28:25:00
trade shows I heard you say you got a
28:27:00
lot of feedback you have taken that and
28:30:00
you didn't take it as criticism you took
28:33:00
it as positive and that's what I want
28:35:00
listeners to understand when you do
28:37:00
reach out to potential licensees and you
28:40:00
get your product out there and you're in
28:42:00
the game and you're pitching you want
28:45:00
feedback because you want to make your
28:46:00
product better you want
28:47:00
make it and you know you've done that
28:50:00
and that's why you know I wanted to
28:51:00
bring a dress that you know you've
28:53:00
you've taken that feedback and now
28:55:00
you're moving forward with other things
28:57:00
you know I think that please correct me
28:59:00
if I'm wrong that without doing the
29:02:00
steps that you learned you know for me
29:04:00
and going through the processes that
29:05:00
you've learned on your own you would not
29:07:00
have gotten to where you are because of
29:10:00
the things you discovered is that is
29:12:00
that correct that's absolutely fair to
29:14:00
say and you know if anything other signs
29:17:00
that maybe I would have got there but it
29:18:00
would have taken me years you know and
29:20:00
so it's just basically yeah you got it I
29:23:00
think you got to connect with people
29:24:00
that's one of the biggest things I've
29:26:00
really got to learn from the whole
29:27:00
product in licensing world and you've
29:30:00
turned me on to some other you know have
29:32:00
you got a license and they've got a good
29:33:00
YouTube videos there's a lot of
29:35:00
information out there you know I think
29:36:00
if you want to find information you
29:39:00
definitely can and so yeah it's great
29:41:00
it's you know just kind of learn it and
29:43:00
kind of see it and kind of hear and
29:44:00
feedback and networking and really I
29:46:00
think connecting with the people and
29:48:00
connecting with the manufacturers and
29:49:00
just having that conversation you know
29:52:00
that's probably the biggest things that
29:53:00
I that I've seen is that these companies
29:55:00
that actually will have dialogue with
29:56:00
you they will actually respond to you
29:58:00
they will actually reply to your emails
30:00:00
I'm a you know big companies companies
30:02:00
they said why was that see you know then
30:04:00
you call the company up and they say
30:05:00
who's a product development nurse a CEO
30:08:00
and while the seal is not going to
30:09:00
answer my email and you know 24 hours
30:11:00
later the CEO of a major company you
30:13:00
know answers your email and whether they
30:16:00
give you positive feedback they give any
30:17:00
feedback they've answered they've
30:19:00
actually entertained it and I think that
30:21:00
really starts saying alright these
30:22:00
people are receptive to inquiries for
30:25:00
new products and that's one thing you've
30:27:00
also kind of told me too is that that's
30:28:00
the business they're in right so to roll
30:30:00
out new products so it's it's a win-win
30:33:00
for everybody I think if you kind of
30:34:00
look at it from that standpoint and just
30:35:00
kind of keep doing the work the other
30:38:00
day it's a win should be a win-win for
30:39:00
everybody
30:40:00
right and the thing about it is to and
30:42:00
what you just said is you're right you
30:44:00
reach out to companies and you never
30:46:00
know you can get a hold of the CEO but I
30:49:00
definitely encourage and I coach
30:51:00
students to do to do that the right way
30:53:00
now be prepared you know there's a wrong
30:56:00
way to do it there's a right way to do
30:58:00
it and I'm sure you agree with that you
31:00:00
know
31:01:00
you you've said some things earlier that
31:04:00
you've been you know you've been conned
31:06:00
you've been perfect you've been
31:07:00
professional and we've had other guests
31:09:00
on the show karma and we'll verify that
31:11:00
we we've had you know Warren Tuttle was
31:14:00
on the show he promoted being
31:15:00
professional being kind being humble is
31:19:00
almost a critical aspect of this
31:21:00
business you know because if you become
31:24:00
should come across as someone they don't
31:26:00
want to work with they're not going to
31:27:00
work with you know so but you know
31:30:00
having that experience of if anyone
31:33:00
listening to see what Luis is saying is
31:35:00
that you can reach out to these
31:37:00
companies big or small you can do it
31:41:00
long as you do it the right way and
31:42:00
learn the processes and that and learn
31:44:00
how to do it and get yourself ready for
31:45:00
the dance then you then you can really
31:47:00
approach them you know and they do and
31:49:00
then they obviously you approach back
31:51:00
they do right back and that's all good
31:52:00
stuff that's good yep real quick it's uh
31:56:00
I I agree with what you're saying you're
31:59:00
exactly right if you just have to be
32:01:00
professional one of the great parts is
32:03:00
you have to be patient and I can just
32:06:00
yeah
32:06:00
why us Luis to be on the show and I know
32:10:00
you've had to have a lot of your clients
32:12:00
and as they progress through your
32:14:00
training
32:15:00
I will mature we'll see a lot more of
32:17:00
your clients on but Luis I tell you I'm
32:20:00
sitting here listening taking notes is
32:21:00
what I usually do and and Luis to me
32:24:00
epitomizes what an inventor really has
32:28:00
done I mean I have to commend you lose
32:30:00
the way that you have worked through
32:31:00
even through the six years you have
32:34:00
really taken many of the right steps I
32:36:00
mean I know you've probably taken
32:37:00
missteps but I think because of your
32:40:00
knowledge in a way you've approached it
32:41:00
you you even if you made a misstep it
32:45:00
was recoverable because it seems like
32:47:00
you're really treating this as a
32:49:00
business you're not one of these
32:50:00
inventors and and and I make the mistake
32:53:00
too is that I get ahead of myself I
32:55:00
think I made this product now everybody
32:58:00
wants it I have to just sit back and you
33:01:00
know and I'm good everyone's gonna give
33:03:00
me money because I made this great idea
33:04:00
but but you know you're treating it as a
33:07:00
business you're giving patients where
33:09:00
you might not be a patient person but
33:10:00
you're being patient you're you're doing
33:14:00
research
33:15:00
you know you you went out there you you
33:17:00
committed to going to the golf show you
33:19:00
took feedback I mean I'm sitting here
33:21:00
you're listen I'm going I mean I know I
33:23:00
Jeff I tell you what you're probably one
33:26:00
of just best clients because I mean you
33:29:00
you're a business guy I mean so just
33:31:00
sitting back I really commend you on how
33:33:00
you're treating your invention how
33:36:00
you're treating it as a business but you
33:37:00
realize that hey this isn't what I want
33:40:00
to do my whole life I'm going to bring
33:42:00
in the right people so at each each
33:44:00
interim I think you're you know again
33:47:00
you could be making two missteps but
33:48:00
you're really going in the right
33:49:00
direction it's just it's just awesome to
33:51:00
see somebody like yourself know taking
33:54:00
the progress that you have and and again
33:57:00
I just commend John on the steps you've
33:59:00
made yeah the other I know Jessica and
34:04:00
the other is I agree with everything you
34:06:00
said about Jeffrey and his training when
34:08:00
I had Jeff on my show way back I left
34:13:00
the show enough with Jeff going man that
34:15:00
guy is gonna go somewhere he's really
34:17:00
good and and I agree with you Jeff is a
34:21:00
is a not only a great guy but he is a
34:23:00
great coach he really is well thank you
34:26:00
so much guys I mean I'm not just saying
34:28:00
that I really appreciate it again art
34:30:00
you know I this show means a lot to me
34:33:00
because I truly truly do and Carman as
34:36:00
my co-host and friend we believe in
34:39:00
helping inventors we believe in it and
34:41:00
we truly and I wanted to have Lewis on
34:44:00
because yes he his story is
34:46:00
inspirational to someone out there who
34:48:00
might be struggling who might be
34:50:00
confused who might be like discouraged
34:53:00
like gosh what do I do
34:54:00
well here's what you do you treat it as
34:56:00
a business you step up to the plate get
34:59:00
off the couch put down the potato chip
35:01:00
bag turn off the TV and invent get in
35:05:00
that get in get in and get in the game
35:07:00
I'm sorry I get excited oh my god I've
35:09:00
had too much coffee but don't expect
35:12:00
things that's right and being patient is
35:15:00
is you know I I hear that word so much
35:18:00
now because it's it's so important being
35:21:00
patient you know I got I even got
35:23:00
students who know they'll they'll
35:25:00
message me and they'll say you know I
35:28:00
got I got I got a
35:29:00
got it Mike relax relax okay it's not
35:33:00
gonna happen tonight just relax you know
35:35:00
and then I and but I want to talk I want
35:38:00
to address something really quick that
35:40:00
Lewis said when students get through the
35:43:00
program they reach a point where you
35:45:00
know they're doing the work and like
35:47:00
Lewis has done the work now and we he
35:49:00
and I talk it's more of question and
35:52:00
answer how can I help you because things
35:55:00
come up as you're in the in the game and
35:58:00
you're in you're making these calls
35:59:00
you're pitching your that's when the
36:01:00
real the real confusion can fall into
36:04:00
play come into play and then you need
36:06:00
someone to talk to you just want to
36:07:00
bounce off of and as a coach that you
36:10:00
know I want to get them through the
36:11:00
program so I can be that guy for them I
36:14:00
want to be there for them and that's
36:15:00
important yeah it's good stuff Walt it's
36:21:00
been a great show today Louis you've you
36:23:00
get a ton of information we really
36:25:00
appreciate it I was really excited to
36:27:00
have you on because I knew this would be
36:28:00
successful and be inspirational to a
36:31:00
listener out there so what what's your
36:34:00
takeaway advice to any new inventor or
36:36:00
anyone listening that might be
36:38:00
struggling out there what's your
36:39:00
takeaway advice I think you got a you
36:46:00
know like Warren Buffett would save your
36:49:00
investing you know you want to invest in
36:50:00
companies that you have that you're an
36:51:00
arm's reach with right that you have
36:53:00
some sort of connection to so first and
36:55:00
foremost I think you want to you know
36:57:00
invent something that is actually gonna
36:59:00
work for you or is gonna make a
37:00:00
difference for you because unless you
37:02:00
have maybe some kind of you know unless
37:03:00
you're passionate about it I think it
37:05:00
burns out real quick so finding
37:07:00
something that you actually really feel
37:08:00
will make a difference I think is in
37:11:00
start there and do you really think this
37:13:00
is gonna make a big difference because
37:14:00
one thing I think I really learned is
37:16:00
that even the best products that
37:18:00
everybody will use unless it really kind
37:20:00
of connects with them or you know can be
37:22:00
so tough to bring the market so whatever
37:24:00
you are working on in my opinion has to
37:27:00
really be a benefit and I think you know
37:30:00
if you if you pull ten people and ask
37:32:00
for honest advice you hope that at least
37:34:00
six of them you know give you a positive
37:36:00
feedback on it I would walk for at least
37:39:00
a 60 to 70 percent you know
37:41:00
positive feedback and if you have that
37:42:00
then you know great you can keep moving
37:45:00
a lot so I would keep test in the market
37:47:00
I think there's so much between
37:49:00
Craigslist and your friends and family I
37:51:00
mean you could pull a jest market
37:52:00
together for a hundred bucks bring some
37:53:00
pizza in the soda in and people show off
37:56:00
for free right and so you know get
37:59:00
gather bunch of people and just test the
38:01:00
market I think just try and get feedback
38:03:00
because that is gonna be your most
38:05:00
telling thing as then you could spend so
38:07:00
much time in your basement tinkering
38:08:00
around something or getting 3d printing
38:10:00
and you could be hundreds of thousands
38:11:00
of dollars and I think if you first test
38:13:00
it and the majority of people are like
38:16:00
you're like well that's a lot of money
38:18:00
kind of gone waste right so I would it's
38:21:00
very economical to put something
38:22:00
together you can make it within a
38:24:00
hardware store or your Hobby Lobby and
38:26:00
you can test it with the simplest
38:28:00
prototypes so you know be passionate and
38:30:00
just keep testing I would just get
38:32:00
feedback is probably the best advice I
38:34:00
could give that's great advice and I
38:36:00
really appreciate that you're right you
38:38:00
know again it's been a great show today
38:40:00
thank you so much for being on and yeah
38:43:00
this is just really I'm excited for this
38:46:00
to come out because this is all good
38:48:00
information that inventors need to hear
38:50:00
and real quick I'm just gonna you know
38:53:00
if anyone's interested in product coach
38:54:00
USA please you can reach out to me at
38:57:00
product coach usa.com and you can also
38:59:00
email me anytime at product coach USA at
39:01:00
gmail.com so yeah very good and I would
39:05:00
definitely recommend anybody who's
39:08:00
looking for licenses and just reach out
39:09:00
to Jeffrey and I guaranteed listen to
39:12:00
our podcast if you have some questions
39:15:00
certainly reach out to him I would would
39:17:00
recommend anyone who's interested in
39:19:00
Louis's product which I have right here
39:23:00
yes golfer but also to me for almost any
39:30:00
any sport that requires shoes I have one
39:32:00
for my daughter for cheerleading she she
39:35:00
has when I have one for my son for
39:36:00
baseball and they're awesome I mean it
39:40:00
is so cool because you know as Louis and
39:42:00
as Jeffery know everybody's walking
39:44:00
around one-handed in the world let me
39:46:00
grab my golf bag I grab my daughter's
39:48:00
cheer backpack but I only have one hand
39:51:00
or whatever it is so the product that
39:54:00
Lewis has create
39:55:00
did you know again it's one of the
39:57:00
things that once you think about it
39:59:00
there's a pain point and that's what
40:01:00
you're hitting and you only have to have
40:04:00
a certain percentage of that niche that
40:06:00
feels the pain and I think that you're
40:08:00
really solved the issues with this
40:10:00
product so real quick Louis before we
40:12:00
before we jump off for the listeners
40:14:00
that are still listening how can they
40:17:00
get your product or get in touch we got
40:19:00
the the golf shoe grabber calm right now
40:22:00
and as you're kind of showing you really
40:24:00
can use it at any function it's just
40:26:00
kind of the branding but the golf shoe
40:27:00
grabber calm that website is live there
40:30:00
the e-commerce on there and then we're
40:32:00
rolling out the my shoe grabber on
40:34:00
website that's just kind of got a
40:36:00
landing page right now though that
40:37:00
doesn't have you commerce potential but
40:39:00
should you're in the next month or two
40:40:00
and but yeah ball shoe grabber my shoe
40:43:00
grabber comm anybody want to have
40:45:00
questions or wants to chat more they can
40:47:00
email me at call shoe grabber at gmail
40:49:00
too you know definitely anybody has any
40:51:00
questions or wants to chat about it I'm
40:52:00
definitely open so appreciate the time
40:55:00
guys this is a great show I think it's
40:56:00
great what you're doing and this has
40:58:00
been fun thank you thank you very much
41:00:00
thanks a lot Louis we on show into any
41:03:00
of you listeners out there please if you
41:05:00
have a question if you have a comment
41:07:00
certainly go on out to Facebook you'll
41:11:00
find us there product coach usa.com ask
41:13:00
a question as Jeffrey mentioned earlier
41:16:00
go on out to itunes google play stitcher
41:18:00
leave us a comment leave us a rating the
41:21:00
more you give us in ratings and comments
41:24:00
and remarks the more people we can reach
41:26:00
I thank all the listeners for being out
41:29:00
there and supporting us and I appreciate
41:31:00
it and we will see you next time on the
41:34:00
licensing jungle you all take care