JoyLynn Waganer, Inventor of The Drop Stoppers, Pitches Her Invention to Our Hosts Karina and Jared

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Before becoming a mom to twins, I had a corporate career as a Licensed Clinical Social Worker and Behavioral Analyst and considered myself a very social person. Once the twins arrived, my world changed. For various reasons, my husband and I decided I would stay home with the kids. This decision excited and terrified me at the same time. How did I keep my sense of "me" and still be a good mom to these beautiful babies? For the first few months we really didn't go anywhere for fear of germs for our preemie babies. After a few months of that, my husband and I started taking them out and realized we had to lug a lot with us to feel comfortable. When Brian went back to work it was me, by myself. I realized through my sleepy new-mom stupor that I really wanted to have lunch with my friends. Just get out of the house with the kids and do SOMETHING. So, when I was chatting about my fears of restaurant floors, my awesome husband threw out some ideas. I started with a prototype using stuff we had in the basement. I tried it out and ta-da! It worked! I ran with the idea and The Drop Stopper was born. I felt my confidence grow as the problem of dirty restaurant floors and running after rolling bottles disappeared. I started going out with the babies weekly and found it got easier for me, and my kids were noticeably better at "being out" than some of my other friends' kids. We received comments from parents on The Drop Stopper everywhere we went, questioning where they could buy one. So here I am, helping to bring back some sanity and increase the confidence of new parents everywhere!

www.thedropstoppers.com

Jared and Karina Rabin share how they got the Hang-O-Matic into over 11,000 retail locations across North America and Worldwide.  Through out their journey Jared and Karina have appeared on Bravo’s Quit Your Day Job, Steve Harvey’s Funderdome on ABC, Entrepreneur Magazine’s Elevator Pitch & MSNBC Your Business. In addition to Reality TV Jared has appeared on QVC 4 times in the UK and US.

Four short years ago they started their retail journey at the International Housewares Trade Show. Today 500,000 units have been sold since exhibiting in the Inventors Corner. Now they dedicate their time to coaching inventors/entrepreneurs how to market and sell their products to All Retailers!

www.thepitchtogetrich.com

This Podcast is brought to you by the Inventors Launchpad Network.

Watch the podcast here!

 

Podcast Notes

1YouTube generated podcast notes, please excuse any typos.
I need a woman I need a woman to talk
0:02
you can't see
0:03
oh don't be sexist are you guys ready
0:12
yeah all right
0:15
and welcome to the vendors Launchpad
0:18
Network I am carmine Vanessa go your
0:20
co-hosts for today's show of the pitch
0:23
to get rich and with me I have the
0:26
co-hosts with ya I have Jared and Carina
0:30
they are both here to talk about what
0:33
you can do to get your products into
0:35
stores I think we have a guest on too
0:36
right guys we do we do we have a we have
0:39
a very fun well we hope she'll be fine
0:41
should better be fine very fine gasps
0:44
have to give her a little Shi T and
0:46
follow up with her on some of the
0:49
homework I gave her a couple of weeks
0:52
ago oh you know we've been mentoring
0:55
people online on Facebook and LinkedIn
0:57
and you know we don't we don't charge
1:01
anybody for that right now we tried to
1:04
help as much as possible yeah and we
1:06
give homework because what's the point
1:08
the test right if you don't if you know
1:11
if you ask me for advice and I give you
1:13
advice and then you don't do anything
1:15
with it then what was the point of the
1:17
of the whole thing so I gave our guest
1:19
today's homework oh wow the good test to
1:23
get especially interesting because
1:25
Karina never did homework in school that
1:27
seemed more interesting listen I
1:28
graduated on time okay I graduated on
1:31
time I played tennis and sigh I was on
1:36
the whole psychology in high school with
1:41
the football whatever same time but
1:44
Karina you told me that you didn't have
1:45
homework oh you you basically were ahead
1:47
and you finished all your homework in
1:49
school listen I was so good in college
1:52
that I never got left back
1:55
I've passed I got my degree I was on my
1:59
way home one time from school with a
2:00
massive accounting book and I was so
2:03
excited to get home and open that book I
2:05
put it on the roof of my car and drove
2:07
off
2:13
our accounting book that I never
2:15
counting you have to you have to take
2:17
like accounting one in accounting - you
2:19
took a County one an accounting - yes I
2:21
also took C++ one and two programming
2:23
yeah very impressed babe I'm actually
2:25
quite I was a programming major and then
2:27
I ended up graduating with a finance
2:28
degree I circled Wall Street I know babe
2:32
sorry language hey Wall Street Wow and
2:37
her company went bankrupt by the way and
2:40
I think I had to do with whoever was
2:41
checking the deposits against the ledger
2:44
that's who I think destroying Lehman
2:46
Brothers brothers no no in my opinion
2:50
whoever was checking the statements
2:52
tangling and brothers who did that babe
2:54
I just saw him was there crying no how
2:59
cool yes
3:02
do you know how cool it was to go to the
3:05
towers you get into the towers and
3:09
there's shopping and restaurants and
3:12
coffee shops and all kinds of places and
3:15
then from the from the towers you had to
3:17
go across the street to Lehman Brothers
3:20
and Merrill Lynch and there was this
3:22
beautiful bridge and the bridge had it
3:25
was an indoor bridge with windows all
3:28
around I just remember as if it was
3:30
yesterday you know I was I was a senior
3:33
in high school actually working at
3:34
Lehman Brothers and to like walk you
3:37
know with all the professional hot men
3:40
suits you know and this would be a part
3:43
of that like walk to Lehman Brothers and
3:45
I was on the trading floor I was in a
3:47
trading desk Wow where people sat in the
3:50
pit and traded it was so cool and it's
3:54
too bad that um all that is gone yeah I
3:57
don't think people realize you know
3:59
people that haven't been to the city or
4:01
been in in the twin towers I don't think
4:03
they realize how massive those buildings
4:05
were no I was I was there the day before
4:09
I still have the receipt for 9:10 and I
4:14
worked a block away so I was there going
4:19
to work on 9/11 so I was one of the
4:21
people like running through the tunnel
4:22
and running for my life yeah that was me
4:26
on will yeah it's crazy crazy crazy
4:30
crazy I had some friends who worked at
4:32
Cantor Fitzgerald and you know oh sure
4:35
know there's a really fun experience and
4:38
then I moved here yeah no doubt about it
4:42
so anyway back to the show back to the
4:45
show you're doing some paid shows right
4:49
you guys are doing some workshops and
4:51
things like that
4:51
we interesting so we you know I think
4:55
you know we we take a ton of calls we
4:58
don't charge for that we take ten a call
5:00
always take time emails we're always
5:02
texting or on Facebook and we we do all
5:05
that for free because we don't want to
5:06
be those people but you know some people
5:09
want continued acts continued access and
5:12
we you know at some point we say okay
5:14
listen this is you know we're at if
5:16
you're gonna need me on an ongoing basis
5:17
you know you you have to by coaching so
5:20
with that in mind we created you know
5:23
events we call pitchy get rich live
5:25
assuming we're not divorced
5:26
by the time the event is started which
5:29
will be my 40th birthday we will have a
5:30
divorce look at that show flip your
5:40
house flip something they got divorced
5:41
and they still do the show they do yeah
5:44
yeah so uh so that the show we have in
5:48
live the live show we're doing is gonna
5:50
be a nine-hour day on how to get your
5:51
product into retail from A to Z our goal
5:54
is to create like a center so at the
5:56
tables will be in a circle will be in
5:58
the center with like stations so people
6:00
are gonna come up and we're gonna do
6:01
hands-on you know we'll talk and then
6:03
we'll do hands-on we'll talk with the
6:04
hands on it won't just be some you know
6:06
thing we're on stage and we're no one
6:09
else we're gonna work live with everyone
6:11
and then discuss as we go to trying to
6:12
you know make it interesting but let me
6:14
explain to you why we really want to do
6:15
that um because so many people message
6:18
us and we talk with them they have they
6:22
just don't understand how to pitch how
6:27
to get into the store how to mark like
6:29
nothing so today someone reached out to
6:30
me and says do you have relationships
6:33
with the department stores yeah
6:38
sure I have a relationship with the
6:40
department store we get because we're
6:42
are the department store and Babette can
6:43
be on Home Depot t.j.maxx right so
6:46
bouquet well my product as a watch okay
6:48
your product is a watch Jolene's product
6:51
is a baby product someone else reaches
6:53
out and her product is is jewelry
6:55
someone else's product is a towel I mean
6:59
we have relationships with we are a
7:02
house where product we're a hardware
7:04
product I have a list of 5000 buyers and
7:08
all these stores but I you can't expect
7:11
me to be friends with 5000 people where
7:15
it's a part of it is educating them on
7:16
like how to find that buyer like the
7:18
process right right and it's not just
7:20
that we just want these people I will I
7:22
will help you however much you want but
7:25
I need you to consider the class so I
7:27
can explain to you that I can't be
7:30
friends with 5,000 people I need to
7:32
explain to you how to pitch how to
7:33
package how to create this beautiful Jam
7:36
like this guy who sent me the pictures
7:38
of his socks
7:39
it was just like a sock laying in the
7:41
floor I first met cranny she called me
7:43
her beautiful gem by the way now it's
7:45
usually douchebag you know like when you
7:49
go to a store and you and you bought
7:51
that shirt it was packaged in a certain
7:53
way for you to be attracted to this
7:55
shirt so we just want to explain and
7:58
teach the the spiel teach the road so
8:02
then when we help you next time for free
8:05
you know what I'm saying
8:07
you know what to ask like it's just an
8:10
easier like you're not so green anymore
8:12
it's just an easier conversation if you
8:15
need more than a phone call I know whose
8:19
yes last week and worth more than I
8:20
talked to this gentleman II have a
8:21
security product for like 30 minutes and
8:23
and I think I helped him a lot right and
8:26
he reached back to cream I'm the way to
8:27
reach back to me probably cute anyway
8:29
she reached back to Crane in said all we
8:31
so help so helpful can you be sitting
8:32
Cowell I want to hire Jarrett ascend the
8:34
board on my board
8:35
well they're you know great you know
8:38
there's two of them by the way with a
8:39
board of what you know so and in no
8:42
disrespect actually I like the product
8:43
he was a great guy he listened it like
8:45
applaud my said was that I'm not
8:46
interested in that though I appreciate
8:48
it but by ticket to my to my my class
8:51
yeah
8:52
and it'll get you in the class and I
8:53
wolf in the next year twice a month
8:55
speak you for 30 mins about anything you
8:57
want you we can go on on skype you can
8:58
do it her he he wants me to be you know
9:00
ongoing and you can't be ongoing with a
9:02
thousand people for free we you know we
9:03
have we have our own life we have our
9:05
own bills to pay as well so we always
9:07
say we'll help you for free if you wanna
9:08
get on a phone you want to text you want
9:10
to have a 10-15 minute chat you know you
9:13
need some kind of data and if it's
9:14
something ongoing or you really don't
9:16
know what you're doing like we were at
9:18
in the metros called last night and
9:19
people need help everybody just needs to
9:22
understand that no one has relationships
9:25
with retail buyers in every single
9:27
category and there's like I don't know
9:30
however many but there could be there's
9:32
hundreds of people that work in each
9:35
store that buy a certain product so I we
9:40
want to teach you how to find that
9:42
person I don't want it I don't want
9:44
someone to pay me to go find that person
9:45
you know what I mean I just can't find
9:48
that many people it's just it's just too
9:50
time consuming yeah well I agree that
9:53
the thing about is the person is really
9:55
not the important part the important
9:58
part is what you guys are gonna teach is
9:59
the process correct you get the right
10:02
person on the phone you can actually
10:05
give them the information they want it
10:07
has nothing to do with the person
10:08
because that you guys you guys know you
10:11
I think you guys told me this is those
10:12
buyers are changing positions a lot
10:14
right a lot all the time right years ago
10:16
wasn't like that now they rotate them
10:18
and I our Home Depot's buyers change
10:20
twice in two years yeah they rotate on
10:22
new different apartment I don't know
10:23
cross-training or what but they they
10:25
rotate buyers and they're younger and
10:27
you know it's it's definitely different
10:30
business yeah I mean everyone needs
10:32
coaches I mean for you guys to be able
10:33
to coach a lot of people at once
10:36
is very important you you can't give
10:38
everybody all the information they need
10:39
on the phone you just cannot do it
10:42
there's not enough I know I said I
10:46
believe there's just not enough of us
10:47
never lips - there's not enough of us
10:51
it's not enough time in a day I'm still
10:52
a mom and so you know I still work on
10:55
hang o matic I still sell hang o matic
10:58
I still do media for hang o matic I'm
11:00
dreaming breakfast this morning
11:02
by hangul Maddox this show is sponsored
11:04
to you by
11:06
increase breakfast well egg and toast
11:08
you know I mean so we're just we're just
11:11
trying to be regular people some guy was
11:14
screaming at me aren't you a rap like no
11:15
little rap not a rap I'm not here to
11:18
yeah rap anybody just the only hero help
11:22
me help you mean it's right some people
11:27
are good are gonna get it some people
11:29
won't I think it's a phenomenal way that
11:32
you're doing it and people take
11:36
advantage of it I think it's gonna be
11:37
awesome so yeah baby I guess uh
11:47
my god you reddit this part crane got a
11:52
new phone I I'm just gonna first name
12:01
joy Wagner ah there you go Joey Lynn wag
12:04
wag good there was was like wagon
12:08
because I went to Wagner at college so
12:11
but I thought your last name spell
12:14
different than Wagner call it like
12:16
Wagner it's Wagoner I know right so
12:20
that's why that's why I didn't want to
12:22
see Wagner because my college is WAG and
12:25
ER and yours has an A in it so every
12:28
time I see your last name I'm like is it
12:30
Wagner as a Waggoner regular and your
12:41
company name is the drop stopper yes
12:43
with a neck strap Stoppers
12:45
drop Stoppers huh how come um because
12:50
the thought is as my kids grow and this
12:53
kind of gets into my story but as my
12:54
kids grow I keep coming up with new
12:58
attachments and so it's not just one
13:00
thing it's a base product but then it
13:02
builds with attachments and things like
13:04
that and um every day I feel like I'll
13:06
learn a mini use for the product so drop
13:09
the luggage in place one there's lots of
13:12
uses well why don't you give us your
13:14
little pitch I'm so excited to hear it
13:17
yes well
13:20
basically I think all of us can agree
13:22
all of us have either experienced of
13:24
ourselves or have seen it while they're
13:27
out but anytime you're out with your
13:29
kids and they're little like we're
13:32
talking five months to two years if
13:35
you're out with them chances are they're
13:38
gonna drop something so sippy cups toys
13:40
bottles goes on the floor doesn't really
13:42
matter where you are goes on the dirt if
13:45
you're taking a walk really anywhere um
13:47
things just fall and typically they fall
13:51
on the ground and you're scrambling to
13:53
get them pick them up clean them off get
13:55
them back in the kids hands before they
13:58
start screaming or lose their stuff
14:00
that's really your day and so basically
14:03
I have created a solution to that and
14:04
it's called the drought Stoppers it's a
14:07
nifty little product that suction is to
14:09
smooth flat surfaces and it attaches to
14:11
a ring chain that will not pull apart
14:14
and then you attach a toy or sippy cup
14:16
or bottle to the other end of it this is
14:18
the only one the only ring that actually
14:20
comes apart and then it prevents things
14:22
from actually touching the ground so
14:24
developmentally this stage is really
14:27
important for kids so it's called the
14:29
cause and effect stage and it is
14:32
important for them to do it but it's not
14:33
important that you break your back while
14:35
they're in this stage you hurt your back
14:37
you're constantly leaning over anyway
14:39
picking up other things don't do it
14:41
while you're out save your sanity so
14:44
that's that's what it is and honestly
14:45
it's dishwasher safe it's child product
14:50
tested and approved this is all chute
14:52
safety to FDA actual it's FDA approved
14:54
material kind of feels like a teeter
14:57
it's squishy and kids are really
14:58
attracted to it um the other thing to
15:01
keep in mind is that you can buy this
15:02
product and then use what you have you
15:05
can attach your own bottle as your own
15:07
sippy cups your own toys to it or you
15:09
can buy my cute little attachments that
15:11
I've figured out it worked really well
15:13
and our cute it's been really a
15:17
lifesaver for me and it has more
15:18
applications than just one highchairs
15:21
strollers car seats lots of applications
15:26
maybe you want to talk about her pitch
15:28
oh no I'm sorry I don't think what the
15:31
product you're talking with the pitch
15:33
no you didn't you should talk about her
15:34
pitch I love talking about the product
15:37
you talked about the pitch I wrote her
15:39
pitch that she didn't use I'm sorry I
15:41
was honestly I was thinking about lunch
15:44
I was in the vision I was thinking like
15:46
Blanche I was thinking about whether or
15:48
not was your petty products out there
15:49
and I was thinking and not whether or
15:50
not was bpa-free and then I was thinking
15:52
whether or not his safety I was thinking
15:54
about the product I was thinking about
15:55
lunch wasn't good product zoned out
15:57
Michael I can be a liar but then I'd be
15:59
liar sorry Jared does not lie don't lie
16:03
you go you talk about I say just
16:04
exaggerate sometimes what do you think
16:06
are mine
16:07
I don't know I wouldn't I wouldn't
16:09
really call I don't know if I would call
16:10
it a pitch it gave a lot of information
16:13
I want to talk a little bit about the
16:15
safety stuff that you went through on it
16:16
I don't know if it was really in a sense
16:19
of pitch in itself but you know that's
16:23
that's all that's my thought on it yeah
16:26
how come you didn't use the pitch that I
16:28
wrote you I use pieces of it you should
16:33
always use it you should why I do sighs
16:36
I think it you know I made me realize it
16:38
the initial time you talk about it needs
16:40
to be more succinct because I spaced out
16:41
now maybe I'm just listening
16:44
boys just I sort of product school and
16:47
I'm looking at it I like the thickness
16:48
of the rubber it's not cheap this is
16:50
what I'm thinking about but and I
16:51
stopped listening because was too much
16:52
for me then I started looking the
16:54
product someone touching it right well
16:56
my only comment is cool product I mean
16:58
yeah it's I'm looking at I'm using it
16:59
because I have a table below me so I'm
17:01
playing within I'm like oh it seems good
17:03
quality no I'm pulling on it I like that
17:06
this was nice and tight um but I would
17:08
say explaining to someone like if I'm at
17:09
home right now whoever is driving in
17:11
their car listening to this or we're
17:13
playing on their phone it was a little
17:14
bit too long that's all I would've gone
faster and then we talked about the
17:18
pieces of it right I just was your pitch
17:20
longer no my pictures really short my
17:22
pictures like I think you would agree
17:23
parents are frustrated when this happens
17:26
and this happens this happens this is
17:27
why I invented the drop Stoppers now
17:29
star for does this this and this you'd
17:32
never have to hurt your back bend down
17:34
it's retails for $42.99 you get it at
17:37
the drop subs calm come on John does
17:39
your customer base is US and younger and
17:42
we can't focus you kidding me it was
17:44
like you know we with her and I have
17:45
five minutes at a time and then
17:47
talking about something else so just
17:48
remember your your customer base is
17:49
young right it's it's people having
17:51
babies in our listeners a young
17:52
Millennials right now most people that
17:55
we talked to kick me off some kids are
17:57
so old we talk to young people a crane
18:00
is a lot older than I am you probably
18:01
know but you know look young
18:05
well I I can't see it but I have an
18:07
entire staff you're smoothing her out as
18:10
we go so you just have to understand
18:13
next time you pitch for example every
18:17
time we start a podcast or when we do
18:19
Facebook live or when we do YouTube we
18:22
have three seconds to entertain the
18:26
person who's watching or listening in
18:29
order for them to stay on and listen
18:30
right so when you go into your pitch
18:33
because we post this on Facebook he's
18:35
we're gonna post this on the podcast and
18:36
then we're gonna post this on youtube
18:37
and then you go into your pitch are you
18:41
you you you have to pitch no matter who
18:44
you're talking to this is your
18:45
opportunity to present your product this
18:48
is your opportunity to get a sale who
18:50
knows who's gonna watch it may be an
18:52
investor maybe a retail store maybe
18:54
someone who's having the problem in the
18:57
bottle just felt like you have no idea
18:59
but those that one minute to two minutes
19:01
is your opportunity to really sell
19:04
because that's what you're here to do
19:06
you want to make money with your product
19:08
there's been several times someone has
19:10
been on our show and people bought
19:12
products before the show even ended
19:14
right so when you're pitching you be
19:18
excited we have women it's like if you
19:21
have three sets is the same principle
19:23
Corrina sings yeah but someone walks by
19:25
a product in the store which hopefully
19:26
this will be I don't know if it is or it
19:28
wore out with it we have three seconds
19:30
to to make to decide whether or not for
19:33
someone to decide what they're gonna
19:34
grab your products so I'm the customer
19:35
walking by three seconds that's all you
19:37
have so you're pitching that you have a
19:39
minute yeah don't miss a 60 seconds in
19:42
one minute to hold everyone's interest
19:44
and then they're gonna side whether or
19:45
not for them one minute right and it's
19:48
and and why I'm saying this is because
19:49
it's it's your opportunity to get that
19:54
other person excited about your own
19:56
product so I'm saying this because
20:01
for people who was saying the one thing
20:02
that that goes wrong for an entrepreneur
20:06
is the pitch so many people ask that
20:09
call us and they're like I haven't sold
20:12
anything this store said no well I know
20:14
the product is good the reason they said
20:17
no and you have a very good really good
20:19
product the reason you've heard no it's
20:22
because of your pitch right it's
20:24
actually a really good quality product
20:26
I'm Italian button I've seen a lot of
20:28
stuff we have a ton of stuff in the
20:29
office now this is I'm playing with that
20:31
it's sticking everything I think the
20:32
rubber is ice and thick it feels like
20:34
it's it's um you talking showing you
20:36
know there's a similar product on
20:38
Facebook I don't know if you're in that
20:41
group but there's another girl who has
20:43
exactly what is it yeah but it does the
20:53
same thing so it's a competition but
21:00
mind you phones ringing and I've never
21:02
heard of ring before her her so her
21:06
process so her competitive product on
21:08
Facebook the functionality is exactly
21:12
the same but do you see how nice and
21:14
small this suction thing is that's great
21:16
and it just everything in the officer
21:20
well hers is massive clamp right a huge
21:24
clamps clamps to the to the highchair
21:29
tray yeah yeah that I would be afraid to
21:32
give that to my kid it's this big it's
21:35
like one of those on like suitcase
21:38
clamps right I don't I mean I don't know
21:41
how to I don't even know how to describe
21:43
it but it's probably like five inches
21:45
long and it's a clamp
21:48
I mean God forbid you put your your
21:50
finger on there you know she was trying
21:52
to go to a licensing show and she had to
21:53
pay to go to this licensing show and I'm
21:56
like don't don't go please save you
22:00
money
22:00
contact the licensing companies on your
22:03
own just don't go and no need to save
22:04
that money because you know if so what
22:08
type of protection do you have to have
22:09
any kind of patent protection utility
22:12
better than me
22:13
um the other thing that is a little bit
22:16
different is you know I go back to my
22:19
story a little bit I have I'm a mom of
22:20
twins my twins are two years old so I
22:23
really made this for me and then when I
22:26
was out with it we got tons of comments
22:27
and questions where did you buy that
22:28
where'd you buy that so I created I mean
22:30
there was a problem at least a market
22:33
around me for it and that's kind of
22:35
where it started where we decided but I
22:37
actually own an industrial sales company
22:38
that works with some great material and
22:40
that sounds but um
22:42
this stuff is was hanging around and so
22:45
I just created a lot of the stuff that I
22:47
had hanging around because I happened to
22:49
be in this other network area as well
22:52
but this is good like you said I mean it
22:54
is good material
22:55
Tyson uses this in their food
22:58
manufacturing and packaging plants I
22:59
mean it's high-grade material and I just
23:01
happened to figure out how to get fun
23:02
colors out of it yeah it's great
23:04
yes right I mean the quality of product
23:07
is great I'm just I'm very impressed
23:08
very nice and there's no I wasn't fired
23:11
by baby last week um and the only thing
23:13
I saw and you and I talked about this
23:15
before those plastic rings that connect
23:19
they don't actually help you catch
23:22
anything or help you there's just to
23:26
play there just to play so there's
23:28
nothing in that store that was like that
23:31
and do you remember how many times that
23:34
the kids drop a bottle off the tray and
23:37
you're picking it up right yeah right so
23:39
so this would attach to the bottle so
23:42
you wouldn't have to you wouldn't have
23:43
to bend down anymore hey be explaining
23:46
that the pot and have totally no I I
23:47
know this is like QVC you have to keep
23:49
repeating and repeating it carmine
23:51
display don't really look younger than
23:52
me are you are you just think streaming
23:54
service can you say that again have you
24:01:00
ever seen us on Facebook live or
24:03:00
something up on us a couple weeks ago
24:06:00
because I said I wasn't being serious
24:07:00
enough and I go people something to be
24:09:00
like entertained it's not right this
24:12:00
time every woman's gonna hate me cuz oh
24:13:00
Sid some sexist things so real quick the
24:17:00
homework I gave you homework have you
24:20:00
followed up with everyone and their mom
24:22:00
that you met at the ABC Expo I have and
24:26:00
thanks to your lips swift kick in the
24:28:00
boot a the last I actually went to a
24:32:00
networking event Tuesday and I followed
24:35:00
up that same day with every single one
24:37:00
of those people I couldn't even wait and
24:40:00
I have a ton of things going on and some
24:43:00
of it is and thanks to the swift kick
24:45:00
that I just really needed so thank you
24:48:00
for that uncomfortable but now um you
24:51:00
know and can I say what all we have
24:53:00
going and of course yeah so um yeah yeah
24:57:00
no this is not the Facebook group that
24:59:00
were you and not a lot to promote please
25:00:00
promote we're actually we were invited
25:04:00
back to Zulily this will be our fifth
25:06:00
time on Zulily and I'm very happy about
25:11:00
that I think it's their reach to my
25:14:00
target is pretty broad so I like that um
25:17:00
we have a good relationship with them
25:18:00
which is great um I am doing a Dallas
25:21:00
preggo Expo we do really well when we
25:24:00
have the product in front of people
25:25:00
where I can stand up and I can go out
25:27:00
and grab people and entice them in on
25:31:00
April 22nd is our Dallas show we have a
25:34:00
baby fair at one of our local pregnancy
25:37:00
like well-known pregnancy hospitals in
25:39:00
May and then we have a baby expo May 12
25:43:00
and we're doing a wine fest
25:44:00
from I heart sponsored by iHeartRadio so
25:47:00
I'm really excited about that it was
25:49:00
cool five thousand people are supposed
25:52:00
to be attending they're targeted to
25:54:00
attend but I would be one of ten vendors
25:57:00
so it's limited number so I'm excited
25:59:00
about that one I think that's going to
26:00:00
be great um June third we have another
26:03:00
prego Expo in Denver I have been talking
26:07:00
to a wholesale distributor who focuses
26:09:00
on smaller boutiques so I'm excited
26:11:00
about that although I think we're gonna
26:14:00
have to start out in a trial run
26:16:00
which is fine of me I'm confident my
26:18:00
products so I'm okay with offering a
26:20:00
refund this stuff doesn't sell I'm fine
26:22:00
with that because I think we'll be okay
26:24:00
I actually have a meeting with I heart
26:27:00
radios marketing director there are two
26:32:00
on-air personalities that have young
26:34:00
children one is ten months and one is
26:36:00
thirteen months and they want to meet
26:37:00
with me
26:38:00
after hearing about the product so I'm
26:39:00
really excited about that I don't know
26:41:00
exactly what they could do maybe review
26:44:00
the product on the air yeah I need
26:47:00
tensional any tensions a good tension
26:48:00
yes for sure and then I actually have a
26:51:00
local I reached out to a local
26:54:00
university they have a master's in
26:56:00
marketing and I connected with their
26:58:00
professor and so I have two groups of
27:00:00
students doing some work for me
27:02:00
I have one group doing and it's
27:04:00
basically their capstone project one's
27:07:00
doing a social media analysis where my I
27:10:00
guess my different social media
27:12:00
platforms and the other one is doing
27:14:00
researching some venues that are
27:19:00
boutiques that would totally fit into my
27:21:00
my scope but then also some that are a
27:23:00
little bit outside and they have to
27:25:00
justify why they think that would be a
27:27:00
good market for my product so I'm kind
27:29:00
of excited someone else is doing a
27:30:00
little bit of legwork for me which is
27:31:00
nice um I'm sorry that just reminds me
27:36:00
when she's at school and the students we
27:39:00
once received this group of four
27:44:00
students at our local college here who
27:46:00
was doing a PR class and they wanted to
27:49:00
take the hanga Matic as a as a guinea
27:51:00
pig to do PR for Hangu Matic and that
27:54:00
was the first time we've even talked to
27:56:00
a PR company so obviously were so
27:58:00
excited that we got accepted it was free
27:59:00
and then they abused the crap out of us
28:04:00
on YouTube yeah because because we
28:09:00
didn't know we didn't know what we were
28:10:00
doing we just started they didn't tell
28:13:00
us what they wanted from us they never
28:16:00
met with us they never sat with us they
28:19:00
never got on the phone with us they
28:22:00
didn't do anything for us they was just
28:24:00
working on their own school project
28:26:00
because at the end of the semester they
28:28:00
had to present what they found out about
28:30:00
the Hang romatic
28:31:00
and they basically said the client was
28:33:00
very difficult to work where we didn't
28:34:00
give enough money we didn't give him
28:36:00
enough money free and they basically
28:43:00
just abused us that we didn't do
28:45:00
anything we didn't give them anything we
28:47:00
didn't give them the target audience so
28:51:00
when you work with these students just
28:52:00
make sure that they're not like and I'm
28:55:00
not saying that's gonna happen to you
28:56:00
share my story just in case right
28:59:00
because these kids are all like meat on
29:01:00
the meat I doing social media against us
29:02:00
for a little bit it was no they're all
29:04:00
gone like you wanna make sure you're you
29:06:00
know you have a understanding of what's
29:07:00
going on yeah they were only focusing on
29:09:00
what they needed to present at the
29:10:00
school to get an A right
29:12:00
it was look there is not about us at all
29:14:00
right right so just make sure that
29:16:00
they're not doing something for school
29:17:00
and that they're using your product and
29:20:00
working with you to actually help you
29:22:00
make sure control you make sure taken
29:24:00
and controllable yeah follow up with
29:25:00
them every week find out because we
29:28:00
didn't do any of that right some of the
29:30:00
challenges we had we didn't follow up
29:32:00
with a law and then the professor want
29:33:00
us to pay for the PR memory then he's
29:36:00
like yours turn $50 for the PR work we
29:38:00
did right meanwhile getting do anything
29:40:00
the only thing they did is trying a
29:42:00
picture and Pinterest and post it to my
29:45:00
Instagram account so they didn't take in
29:47:00
the pictures they found pictures and
29:49:00
reposted them that was it it was a
29:52:00
nightmare I mean after we found out and
29:54:00
we were so excited thinks we're gonna
29:55:00
get PR and we got nothing but a bill
29:59:00
right yeah I don't like yelled the
30:02:00
professor yeah so just think so so just
30:05:00
stay connected it was a fourteen wasn't
30:08:00
CSUF yeah yeah Fullerton professor
30:12:00
boggles you know when he watched that
30:19:00
YouTube video and they were like we were
30:22:00
so like even discussing it right put
30:25:00
that Shi T on on YouTube when actually
30:30:00
was all you I had to like block whole
30:31:00
block all of them from my Facebook
30:33:00
account you know gay curses podcast this
30:43:00
is not FM radio by the that was
30:45:00
sanctioned by a school that your
30:47:00
professor let them say that on the video
30:49:00
that's terrible it's hard yeah and it
30:51:00
many of the nerve to ask me for money
30:52:00
afterwards yeah I mean you guys could
30:55:00
have went after him for defamation
30:55:00
that's ridiculous we actually toilet
30:59:00
papered all our houses not even
31:01:00
we're a juvenile in this family that
31:04:00
would have been good
31:05:00
nothing they offered they offered they
31:07:00
were gonna do a video for us they didn't
31:08:00
do so they're gonna post pictures once a
31:11:00
one maybe you're working in the project
31:13:00
anyway their work and their project so
31:15:00
continue to get back well um how did you
31:18:00
get all the stuff I worked my
31:23:00
connections really I mean I've gone to
31:26:00
several several shows and you know one
31:29:00
thing that about me and this is all
31:32:00
about me like I am a perfectionist but
31:35:00
I'm also boy a Virgo are you a Virgo
31:39:00
no I'm a Libra Wow I did be more a
31:43:00
perfectionist Libra no no but I'm also
31:47:00
not very patient so one other thing that
31:51:00
that really Cooney said to me was that I
31:53:00
know you hate hearing about like I don't
31:55:00
have enough time and I told you know I
31:57:00
was like pêche you know she's right it's
32:00:00
about what choices I'm making and what's
32:03:00
important to me at the time and that's
32:05:00
how I figure out what what decision I'm
32:06:00
gonna make and so one of the things I
32:08:00
kind of came away with our conversation
32:10:00
with was okay so if I'm feeling like I
32:14:00
don't have enough time I need to
32:15:00
celebrate the choices that I've made
32:17:00
that are making me feel like I don't
32:19:00
have enough time because I need to
32:20:00
appreciate what else I'm doing instead
32:23:00
of working on my product so I feel like
32:27:00
it's actually it helped me balance a
32:28:00
little bit more and instead of making
32:30:00
excuses the fact is like I will work on
32:33:00
my product when I can and when I want to
32:35:00
and I and I'm actually more efficient at
32:37:00
it and then when I'm with my kids and
32:40:00
with my kids and yes I take calls and I
32:42:00
take textin I mean there to feel like
32:44:00
sometimes I think they fight and
32:47:00
sometimes you're just crazy and you can
32:49:00
multitask and sometimes it works out but
32:51:00
like I feel like I have a better
32:52:00
appreciation all right managing my
32:55:00
balance
32:56:00
yeah well I'm glad I was able to do that
32:59:00
because I was really rude to her you
33:01:00
think I'm rude I was rude to her because
33:04:00
she started I wrote first of all I wrote
33:06:00
her a beautiful pitch that I think you
33:09:00
use what Zulily because I I saw the zuly
33:11:00
Zulily listing and my words were on
33:14:00
Zulily I was so proud because I'm very
33:16:00
like
33:17:00
but that works to me that's how we got
33:20:00
into a lot of stores and so when I was
33:22:00
talking to her she's like I don't have
33:23:00
time don't care it's like you want to
33:27:00
make money you want to get your product
33:29:00
into retail you want it so products in
33:31:00
Amazon you want to you want everyone to
33:33:00
have your product but you'll have time
33:35:00
I've got time I got kids to make time
33:38:00
you want to sell your product make money
33:40:00
you make the time I don't care if you
33:42:00
have to be on your phone while you're
33:43:00
sitting in the bathroom
33:44:00
you make time to follow up with the
33:46:00
people she met at the expo
33:47:00
she hadn't follow up with anybody so
33:49:00
why'd you go to a trade show mmm boy ask
33:53:00
me
33:53:00
no I'm saying so I asked her I was like
33:56:00
you went to a trade show two months ago
33:57:00
did you follow up with them uh why
34:00:00
haven't you followed up them all we're
34:02:00
trying to make friends right now I don't
34:04:00
know if we're having a whole lot of
34:06:00
trouble in this relationship having
34:07:00
friends I look but look now she's got
34:09:00
like 15 shows lined up yeah but she just
34:12:00
texted me I could never hang out with
34:13:00
her no she now has 15 shows lined up she
34:16:00
has an incredible product and lets you
34:18:00
figure out how to manage her kids time
34:21:00
and manage her work time how it's
34:24:00
amazing you know how hard you know how
34:27:00
hard it is to manage this is my kid time
34:30:00
and this is my work time she was able to
34:32:00
manage it that is incredible there's
34:34:00
incredible Christ your packaging yes
34:36:00
actually
34:37:00
so this is my current packaging it's
34:41:00
fine for online shopping yeah package
34:45:00
insert that explains a little bit my
34:49:00
story and I'll list all my attachments
34:51:00
which I I'm really proud of actually I
34:53:00
think it's super cute like there's the
34:54:00
back of it and I got some nice pictures
34:56:00
and anyway um I would love to see that
35:00:00
in a box and I think you can get into
35:03:00
bye bye baby tomorrow so I actually had
35:07:00
a conversation with my baby two
35:09:00
conversations one and with Pottery Barn
35:13:00
Kids they wanted me to do pop-up shops
35:16:00
there um I don't know I'm totally open
35:20:00
and willing to do that I just don't know
35:21:00
how effective that is if you've done
35:23:00
those things before they're expensive
35:26:00
a pop-up shop is not is not free you
35:29:00
have to pay for the pop-up shop so one
35:32:00
of my girlfriend's is a florist and she
35:34:00
occasionally does do a pop-up shop and
35:36:00
she has to pay a thousand dollars cuz
35:37:00
you're renting space at someone else's
35:39:00
facility and why should they give you
35:41:00
that space for free right so you're
35:42:00
renting their space and then you're
35:43:00
selling a product and keeping all the
35:44:00
profit and is that implied because I
35:48:00
thought she said you can just come and
35:50:00
do a pop-up shop and sell your products
35:52:00
for free but it's part that's implied
35:55:00
that you're paying for safe generally
35:58:00
but you know I think you need to put a
36:00:00
pitch in your packaging of it being used
36:02:00
yeah we said that already I agree with
36:06:00
you yeah what do you buy bye baby say so
36:10:00
bye bye baby said the same thing we'd
36:11:00
love to have you come to our store and
36:13:00
sell there's actually a bye my baby like
36:15:00
five minutes from my house but then he
36:19:00
left the man later like you said the
36:21:00
store manager store manager doesn't
36:24:00
count
36:24:00
Oh what is it account because she is to
36:27:00
talk to my baby buyer and get her
36:28:00
product into the store right but I mean
36:30:00
it's still be good test and she could
36:32:00
have your package she needs work anyways
36:33:00
and you could do that for free about my
36:36:00
baby okay
36:37:00
well this is where I think I'm going so
36:41:00
what it what it will have what it's
36:42:00
missing right now is the package insert
36:45:00
is actually gonna cover like half of the
36:48:00
product in the front and then go around
36:50:00
to the back and cover all the back so I
36:51:00
have more space to put things pictures
36:54:00
of you know kids using the product or I
36:58:00
think they're those should think the
37:00:00
whole thing should be in the box
37:01:00
alright now let's make it more graphic I
37:04:00
think she needs a walking about my baby
37:05:00
and see what it's not on the same
37:08:00
product but products the same realm of
37:10:00
likeness other package yes it's like
37:12:00
that and I was justified by baby last
37:14:00
week and it was this little tiny plastic
37:17:00
thing and you don't know what it is
37:19:00
they're gonna want consistency so if
37:21:00
that's the way those type of products
37:22:00
look it's exactly how it needs look but
37:24:00
actually said it needs graphics it needs
37:26:00
a card insert it needs to be tight as
37:28:00
possible you know you know space is the
37:31:00
more space you take up the higher
37:33:00
expectation of revenue you you're gonna
37:36:00
have right so every inch of that space
37:38:00
is worth a dollar amount
37:40:00
so it needs to be as tight as possible
37:41:00
it needs to be as similar as similar
37:43:00
product as possible
37:44:00
but it needs more I'll give you
37:46:00
something you know you mean things more
37:47:00
and more gravity and also don't
37:49:00
experiment by designing something is
37:51:00
putting into stores design something and
37:53:00
then test it not by family or friends
37:56:00
not by Korean or I we already know what
37:58:00
the product does by strangers what's in
38:01:00
that box you got right there extra
38:11:00
purple in Turkey box it separately and
38:15:00
have like six units and then you see has
38:18:00
six products yes I do sell it separately
38:21:00
this tried that and it works really well
38:24:00
because parents get to bundle their own
38:25:00
stuff they get to pick what they want
38:27:00
the problem is the price point is so low
38:30:00
when you go up to something like this
38:33:00
it's like ready-made everything this
38:34:00
retails for 39.99 yeah I don't know I
38:38:00
would personally buy one product for
38:40:00
$14.99 and then I'm like oh this one's
38:42:00
$1.99 oh this one's $2.99 and I would
38:44:00
just I would just pick and choose and
38:46:00
that way you have more products and
38:47:00
you're not just a one SKU company you're
38:49:00
a five SKU company and I am my mom and I
38:52:00
love when it's for $2.99 or $9.99 or
38:55:00
$2.99 it's just right it's not a bad
38:57:00
idea it's not about you to present five
38:59:00
SKUs five products to a buyer let them
39:01:00
choose and then I have like two
39:07:00
different options of these I have pastel
39:10:00
and then I have transparent colors you
39:13:00
need to have that picture on the
39:15:00
packaging just like that with a baby
39:17:00
holding it I love that yeah that's
39:19:00
that's you what you're holding right now
39:21:00
is your money shot I call money shot or
39:24:00
a hero shot that's obscene oh here oh
39:27:00
you like that better
39:28:00
I don't know it's fine there's not money
39:29:00
shot it implies something else sometimes
39:33:00
too many choices will affect the buyer
39:35:00
from chains yeah 22 use too many to
39:38:00
present to someone for sure right so
39:40:00
let's start with one going with your top
39:44:00
skews and that I do have some others
39:46:00
yeah right but I would go fine don't you
39:50:00
think she could call by my baby today
39:52:00
I just think
39:53:00
you could you know with only what's in
39:56:00
it not that packaging now it package it
39:58:00
has to be finished packaging they're
40:00:00
gonna look at that I'm gonna say what
40:01:00
does it do
40:02:00
right we have a really good packaging
40:05:00
person like really good she really
40:07:00
changed the direction of how many units
40:09:00
we sell don't you think I think she
40:12:00
really kept at you we came with like 80%
40:14:00
finished packaging that you and I
40:15:00
developed and she just kind of kind of
40:18:00
put our ideas together but yeah we do
40:19:00
have a really good packaging lady if
40:21:00
packaging is my opinion something you
40:23:00
know that might that might be after you
40:25:00
good new store there's it's better to
40:27:00
have great packaging the ten packaging
40:29:00
and a5 product then five packaging and a
40:32:00
ten product you know I'm saying no one's
40:34:00
gonna buy your product by the quality of
40:37:00
it like I was looking at great quality
40:39:00
product but no one's gonna bring to the
40:40:00
register an was her packaging as a 10 so
40:42:00
keep that in mind
40:43:00
don't experimental packaging packaging
40:45:00
has to be phenomenal
40:47:00
yeah well that's a hundred thousand
40:48:00
dollars playing with packaging yes
40:51:00
$100,000
40:52:00
yeah we printed bad packaging two times
40:55:00
I know you know I don't you don't know
41:01:00
this this this room looks really fancy
41:03:00
but this is actually the only room we
41:05:00
own full of Hangul Maddox
41:16:00
right right we're cheap nowhere no
41:17:00
warehouse we we shit better the kitchen
41:19:00
actually a first order you should put
41:21:00
too much a post
41:22:00
remember they and like for us when we
41:24:00
had the oh my god we our first order was
41:27:00
to Ace Hardware watch it first was the
41:29:00
grommet first like huge order was yes
41:31:00
have you tried the grommet you need to
41:33:00
contact the grommet they said not right
41:35:00
now
41:36:00
because you pitched it it's time telling
41:39:00
you try the grommet again with my pitch
41:41:00
right now right now means Ted tomorrow's
41:42:00
not right now yeah house the next day
41:46:00
[Music]
41:49:00
did you send them my pitch I did oh you
41:52:00
sure you know what crane is okay I'll
41:55:00
have the right your pitch what I want to
41:57:00
see I don't believe it your product is
41:59:00
perfect
42:01:00
could you can you forward it to me so I
42:03:00
could see I could I can also reach out
42:06:00
to my grommet I do have a
42:07:00
the one connection I do have is the
42:09:00
grommet what buyers changed to like I
42:11:00
said sometimes buy a right was they'll
42:13:00
say no and then six months later even
42:15:00
Ibarra our shop club are just changed so
42:16:00
we're gonna start tiger
42:17:00
shop go kind of said no to us which was
42:19:00
but I can follow up with the grommet for
42:20:00
you I'm friends with somebody they're
42:22:00
like really actually am friends I did
42:24:00
also apply to QVC which I think would be
42:27:00
perfect because then I could show it in
42:29:00
action and talk about it and I'm better
42:32:00
when I'm standing I don't that makes a
42:34:00
difference are you guys better when
42:35:00
you're standing been sitting doing what
42:37:00
hichy
42:38:00
yeah no I don't only pitch an email I'm
42:43:00
better with a cup of coffee no but I
42:45:00
only I only like you the way I wrote
42:47:00
your pitch is the way I write my pitch
42:48:00
and every pitch I have written I've
42:51:00
gotten response from everybody so I
42:54:00
would I I love your product I would have
42:57:00
to see you pitch because I it's also the
42:59:00
person it's objective they might you
43:01:00
know you just keep mine it's objectives
43:03:00
so so that person is this one person
43:04:00
know what no one's gonna like Karina's
43:06:00
pitch no matter how much II hope so that
43:08:00
you know six months later that next
43:09:00
person like will like right you guys
43:14:00
forgot about tell you quick about our
43:18:00
first real order so and for those of you
43:22:00
who are parents will just totally
43:23:00
understand we had to package hang o
43:27:00
matic into boxes in our kitchen to ship
43:30:00
to two hundred aces so it was what I was
43:34:00
looking for an offender picture so with
43:35:00
six you because our boxes come in six
43:38:00
units so it was going into every
43:39:00
difference like 200 something stores we
43:41:00
just came back from a trade show and I
43:43:00
was potty training at the same time I
43:46:00
was potty training because I had potty
43:48:00
trained a kid before we went to the
43:50:00
trade show and he was with grandma and
43:52:00
grandma didn't continue with the with
43:54:00
the potty and put a diaper on so we came
43:56:00
back because there was such a short time
43:58:00
I had to do it again so Jared and I were
44:02:00
boxing shipping labeling and potty
44:06:00
training in one weekend yeah it's time
44:09:00
let's wrap it up so we don't go over
44:10:00
yeah yeah never again
44:12:00
don't do that some of those boxes
44:14:00
contained a little surprises right don't
44:16:00
ever potty training your boxes exactly
44:20:00
they did get some weird returns remember
44:22:00
we didn't I get weird returns
44:25:00
hey hey joy want to give us some
44:27:00
information on how people can buy a
44:28:00
product and I know you have a good
44:30:00
little offer for the listeners right
44:33:00
just for the pitch to get rich Watchers
44:37:00
and listeners I got 20% off if you go to
44:41:00
my website at the drop Stoppers with a
44:43:00
NASSCOM and you enter the pitch all in
44:47:00
caps you will get your 20% off anything
44:49:00
on the website more like that village
44:53:00
goosebumps yeah I like that cause bitch
45:00:00
yeah pick your rich I like the content
45:04:00
content rich free content under the
45:07:00
pitch to get rich speaking of the pitch
45:09:00
to get rich calm we having a pitch show
45:13:00
free pizza on April 25th Julia should
45:17:00
you sign up this is a really really
45:19:00
really cool pitch show it is one-on-one
45:24:00
videoconferencing with strangers Wow so
45:29:00
when you do one-on-one every eight
45:31:00
minutes you go to the next one-on-one I
45:34:00
speed baby so it's like speed dating
45:37:00
yeah yeah you guys that's like good
45:41:00
that's very innovative and nobody ever
45:43:00
did send something like that it's a new
45:45:00
company called meat away that started it
45:49:00
they do online networking events I'm so
45:51:00
excited that we join them and we want to
45:54:00
try and do more stuff with them so this
45:56:00
is this is a start but yeah it's on um
45:58:00
Eventbrite Wow all right that is some
46:02:00
cool really cool take a swim carmine
46:04:00
take a song carmine we'll see you next
46:07:00
week all right guys we will take cock to
46:10:00
you later and all you listeners out
46:12:00
there please if you get a chance calling
46:14:00
out to Google Play going out to iTunes
46:16:00
leave us a rating or an honest review it
46:18:00
will help us to give you the content
46:21:00
that you would like it would be great if
46:24:00
you could do that it would be also we
46:25:00
can definitely use the ratings and
46:27:00
reviews for me carmine disco and for my
46:30:00
co-host Jared and Karina for the pitch
46:32:00
get richer we thank you for listening
46:34:00
and we'll
46:34:00
you next time on the pitch to get rich