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Tammy Rant: Founder. Mother of two. Lover of dogs. Career saleswoman who once poured wine for Oprah. Tammy was shocked to find no easy way to carry her babies comfortably, so she created her own solution with TushBaby.
Watch the podcast here!
 

Podcast Notes

1YouTube generated podcast notes, please excuse any typos.
okay hi everyone and welcome to the ILP
0:04
Network
0:05
I am carmine Dinescu your host for the
0:08
inventors Launchpad show and with me
0:10
today is kind of a special guest it's
0:14
great every once in a while when I get
0:16
to bring an actual inventor on who has
0:18
read in my view made it to the point
0:22
where they get to sell their product and
0:24
have fun and see their product in use
0:25
out in the market I was surfing the net
0:27
the other day and I was looking for some
0:30
baby gifts for my nephew who just had a
0:33
child and I came across this particular
0:36
product which I thought was awesome
0:38
and we'll talk a little bit about it the
0:42
inventor is name came Tammy a rant and I
0:45
have her on the line and I can't wait to
0:47
talk about this particular product and
0:49
how she came up with the idea hey Tammy
0:51
over there yeah hi how are you doing hey
0:54
welcome to the show thanks for being on
0:56
today I know and I say this with a grain
0:58
of salt I know it's a little earlier out
1:00
in the West Coast area but I know being
1:03
in an innovator and an inventor a mother
1:06
you're up probably pretty early in the
1:10
morning right yeah my little ones get me
1:13
up before the Sun comes up so I am used
1:16
to early rising sure do you get to do
1:20
when II get to do any work early no
1:23
morning or you're really pretty much
1:24
taking care of the family
1:25
you know usually early mornings I'm with
1:28
my kids but I do have help luckily that
1:31
comes in and she gets here pretty early
1:33
around 7:00 just right now I have her
1:36
coming early cousin super pregnant
1:38
I'm 35 weeks pregnant and I've got two
1:41
little ones and I've been having some
1:44
preterm labor signs so trying to stay
1:47
off of my
1:48
off my feet too much so I get them ready
1:51
together in the morning and out the door
1:52
and my little one goes my four-year-old
1:54
goes to school and then my two-year-old
1:56
is home and so I get to see her
1:59
throughout the day because I am I'm now
2:01
you know full time looking at home so
2:03
that's good Wow when I said you were
2:05
busy
2:05
I mean you are seriously busy over there
2:08
yeah yeah you have no idea very create
2:13
the last year's in extremely cases I
2:16
also had a full-time job
2:17
um aside from my business and starting
2:20
my business but yeah things are now now
2:25
my focus is a 100% on there's my
2:28
business and of course my family yeah of
2:30
course so so yeah I was so glad that you
2:32
were able to get on the show with us as
2:34
I had mentioned on on the intro I think
2:37
that your product is awesome and it's
2:40
one of those things that or to me it's
2:43
one of those products that you don't
2:44
think about until you see it and say wow
2:47
that could be super helpful so just for
2:51
our listeners I want to just like the
2:53
name of the product is Tish baby and you
2:55
can find it at church baby calm is that
2:57
correct a practice yeah it's just
3:00
awesome I want our listeners to go check
3:02
it out it's really cool and even if you
3:05
don't have children it's a great gift
3:08
because again a lot of people don't
3:10
really think about holding their child
3:13
until they see this product and how
3:15
helpful could it be maybe give a little
3:17
background on not only how you came up
3:20
with a product which I'm kind of sure of
3:22
how you might have came up with it but
3:24
and then when you thought of it how you
3:27
actually said hey I'm gonna do this you
3:31
know so if you can give a little
3:31
background it'd be great
3:34
right thanks umm yeah so I you know like
3:37
I said I've got two little two little
3:39
ones two girls and when my daughter my
3:42
second daughter is about seven months
3:44
old she was going through that phase
3:46
where it's just up up up up up always
3:48
wanted to be helped
3:49
and I found myself at home putting on
3:52
these like strapping baby carriers and
3:54
then to Minnesota she's like oh you
3:57
never like wanting to get down reaching
3:59
you know towards the ground and I take
4:00
the whole thing off and then arms up
4:02
again wants to come back up and same
4:04
thing it like barbecues and parks and
4:06
you know just running errands and I'm
4:08
like I this carrier is like super bulky
4:11
and it's not often you know a lot of the
4:14
times I'm putting it on it's not worth
4:15
it you know for the amount of time I'm
4:17
using it so I just carry on my hip all
4:19
the time and it's uncomfortable as
4:21
painful on your bag painful on your arms
4:23
and and yeah so there's got to be like
4:26
something better to carry my kid just
4:29
easily and on top of that when you're
4:31
out your Kingdom on your hip and you've
4:32
also got your diaper bag on your arm it
4:34
it's just a lot I'm not and not that I'm
4:37
not strong but I'm a small person and
4:40
you know I it's hard for me to carry all
4:42
that so um what I did was I you know I
4:46
was talking to my husband about it and
4:48
like gosh wives are nothing else out
4:50
there to help and we both were kind of
4:52
coming up with ideas what if so just
4:54
like something under the butt - just
4:56
like holds up the weight a little bit
4:57
like help support that you just use your
4:59
arm and so I started my sister-in-law's
5:01
of a really talented artist so I had her
5:04
I you know came up with the ideas
5:06
basically what it is is like a fanny
5:08
pack almost it wraps around your stomach
5:11
that supports the weight of the baby so
5:14
you can set them on top of it you can
5:15
easily take them off and on you don't
5:17
have to deal with straps or any of that
5:20
you just hold them with one hand but
5:21
you're not putting any weight on your
5:22
hand into supporting their back and the
5:25
fanny pack essentially what what it's
5:27
the best way to describe it without you
5:29
looking at a picture of it and it evenly
5:31
distributes the way to the baby and it
5:33
also absorbs some of it so you just
5:35
don't have that straight on your back
5:36
you're not popping out your hip and
5:38
curving your spine which really hurts
5:39
when you're carrying baby especially you
5:42
know for more than a couple minutes and
5:44
but within the fanny pack that you know
5:47
that's it with it was
5:47
push baby and you know there's large
5:50
amounts of storage so underneath the
5:52
seat that the baby's on you can fit
5:53
diapers white bottles snacks whatever
5:57
you need to bring on the go there's also
5:59
a pocket for your cell phone on the side
6:01
and then another pocket where you can
6:03
put in keys wallet sunglasses and then a
6:06
little pocket in the front on top of the
6:08
storage where you can separate things
6:09
like a binky or something you don't want
6:11
to touch something else this is a small
6:13
pocket there so lots of storage so when
6:16
you teach a baby off you're still
6:17
carrying all your stuff with it you
6:18
don't have to pull a diaper bag and you
6:20
put your baby back on and keep going so
6:21
it's great like when I take her to the
6:22
park and I can put her down she plays
6:25
comes back in my arms and we keep
6:26
walking and and I've got my stuff on my
6:29
on my body and I don't have to you know
6:31
carry multiple things so that's how I
6:33
came up with it and left Anna what touch
6:36
baby does yeah so so I mean that's so
6:42
great that not only were you thinking of
6:45
this idea but your husband joined in
6:47
because a lot of times we get you know
6:49
these horror stories of you know one
6:51
spouse has this idea the other one's
6:52
like you're crazy you're not doing that
6:54
you know so it's nice to be able to say
6:56
hey you know we we were both thinking
6:58
about this we were trying to come up
6:59
with a solution and have you ever
7:02
invented anything before I mean it just
7:03
seems like it's such a large undertaking
7:05
a lot of people have ideas but they
7:06
never act on them and it's so great that
7:09
you did is this something that this is
7:11
one of your first ideas or inventions
7:12
that you actually moves forward
7:15
it's the first one I move forward with
7:17
for sure I mean I'd say since I was a
7:18
kid I've kind of been like a natural
7:20
born like salesperson and I'm always
7:23
like thinking about you know like what
7:26
would actually solve someone's problems
7:27
and how to like help someone and get it
7:29
like sold and um but I never actually
7:32
did anything with it until tush baby
7:34
with tush baby it was just so obvious
7:36
you know and that there was a need for
7:39
this in the market and because I didn't
7:42
like come up with ideas in the past and
7:43
haven't followed through and seeing
7:44
other people do it and be successful
7:46
this time I was you know sure I wasn't
7:49
going to let it pass me by and I knew it
7:50
was a huge undertaking a lot of work big
7:52
commitment and I didn't know how it was
7:54
going to go and I learned so much you
7:56
know like being my first time I I didn't
7:59
know anything about manufacturing like
8:01
how to even get a prototype patent
8:04
marketing you know like every aspect of
8:07
it even like the rules and regulations
8:10
from baby products I knew nothing and so
8:12
I've learned immensely like every single
8:15
day I'm learning something new and it's
8:18
been a really awesome experience but
8:20
yeah I mean as a kid I was I was selling
8:23
like I go to the golf course
8:24
after it closed at night I lived in a
8:26
community with the Golf Course and I
8:27
would still look for lost golf balls and
8:29
I would come home and wash them and then
8:31
show up really early in the morning and
8:33
sell them back to the golfers for cheap
8:36
so they were getting news golf balls and
8:39
like things like that and then you know
8:41
as a kid I just came up like with all
8:42
these ideas and into high school I
8:44
remember having a couple ideas one of
8:46
them something that Apple launched
8:48
recently so I was like you know what
8:50
this time it's not I'm not going to let
8:53
it pass me by so I'm so glad I did too
8:55
cuz it's been doing really well it looks
8:59
failed and just like falling problems in
9:02
getting money this is more difficult we
9:07
really really helped me so much and
9:08
that's amazing but you don't even if it
9:12
kind of work out never Brett doing it
9:16
it's such a great learning experience
9:17
for me and it's been really fun - well
9:20
I'm glad you say that I mean I'm glad
9:22
that you're letting inventors and
9:24
product of ours know that it can be fun
9:27
it's not just a lot of heart it is a
9:29
of hard work but it's not the only thing
9:31
that you can that you have to
9:32
concentrate on because you know taking
9:34
it right seeing it out there in the
9:36
market it it can be a lot of fun I mean
9:38
I remember the first products that we
9:40
helped develop for some of our customers
9:41
and I'm walking through the airport and
9:43
and seeing somebody wearing it or using
9:45
it it's just one of those things where
9:47
it's this great feeling to see that a
9:49
product I make out in the market and and
9:51
your product I mean it's just awesome
9:54
because I can see it's not just for
9:55
women I mean I could see menus in a
9:57
night hell I would have used this
9:59
product if it was out thanks kids yeah I
10:03
think a men love it because the feedback
10:05
I've gotten into it's more subtle like a
10:07
lot of men don't want to wear the full
10:09
strap in carriers and they like that
10:12
it's a little more discreet than a full
10:14
carrier and so yeah memo bit
10:16
grandparents love it women love it baby
10:19
shower buyers or like you know it's a
10:21
great idea for something especially like
10:23
people having their second baby and I
10:24
what do you get someone who has
10:25
everything already they got it for the
10:27
first so it's a really like people are
10:29
excited about having something new and
10:31
different and in terms of like going
10:34
back to like what you were saying about
10:35
it being fun it is it's just it's so
10:37
different like I mean I've worked
10:39
obviously since I graduated college I've
10:40
been you know full time I've been in
10:43
tech sales I was in the Bay Area so it's
10:45
just you know you know having sales be
10:47
kind of what I am good at naturally and
10:50
it made sense to get into technology
10:53
just being in the area and so I've
10:55
worked for a lot of like really big tech
10:57
company and selling and well I love it
10:59
like I love I only work for companies
11:01
where I really strongly believe in their
11:03
product and how it can help people
11:05
because I really just don't ever
11:07
I just couldn't sell something that I
11:09
didn't think would actually help
11:10
somebody and and that's fun to solve
11:13
that problem it's still rewarding when
11:14
you see the results but when it's your
11:17
own baby you know when you created it
11:19
and you put the time and that's what
11:20
makes it so fun like I don't you know
11:23
I've heard the saying that like if you
11:25
find something you love doing you'll
11:26
never work a day in your life I think
11:27
it's a little bit something like that a
11:28
job that you love it doesn't feel like
11:30
work to me like I'm excited to like get
11:34
it into my email and start responding to
11:36
customers and talking to retailers and
11:37
talk to manufacturers and it is it's
11:40
tons of work but it's fun it's like
11:42
I love doing it I want to do it you know
11:45
it's it's totally different from
11:47
anything I've experienced before yeah
11:49
that's great to hear it really is and
11:51
you mentioned earlier when you're
11:53
telling us the story of the work that it
11:57
takes and yeah it's just something that
11:59
you know all the inventors that are
12:01
listening you know to do their research
12:04
to really get some knowledge their
12:05
education don't just depend on on
12:07
everyone else to do it for you you know
12:10
you you have to do hand off some of the
12:12
work other people but but you really
12:15
should know all the different steps that
12:18
it's going to take right
12:21
right well I didn't when I started I
12:22
didn't know what I had to do but again
12:25
it was just me like I was doing
12:27
everything and I still am doing majority
12:29
but I do have now I'm at the point where
12:31
I've been able to you know bring someone
12:33
on for marketing and bring someone on to
12:35
do the copy copywriting and and but at
12:39
the beginning you know like I said I
12:40
didn't know what I was doing and I'm
12:42
still learning but if you have to be
12:46
dedicated to learning it and researching
12:48
and reaching out to people I mean I
12:51
learned so much just by talking to other
12:52
people that have done it I started off I
12:54
mean I honestly like knew nothing about
12:57
like like I was googling like how to get
13:00
a prototype and then I'd talk to
13:01
companies that were like we can help you
13:03
build a prototype for you know $20,000
13:05
will be your one prototype and and I was
13:08
you know am I should I be doing that
13:09
like how am I going to do that and but
13:12
then I started talking to other people
13:14
about it like only I should try this you
13:15
know like I even went like oh what's a
13:18
you know a baby product that I like and
13:20
I'd reach out to the CEO of that company
13:23
and be like can we set up a call and
13:25
they would they're so willing like I'm
13:27
surprised I mean most people don't want
13:29
to give you more than 30 minutes to the
13:30
time which I'm so thankful for the 30
13:32
minutes but just like having a call with
13:34
them and taking notes and like okay for
13:36
patent this is you know what you should
13:38
be doing like searching and like
13:39
learning about like um you know like how
13:43
patents work like I thought like oh
13:44
you've gotten an idea like you create a
13:47
seat have seat you own that you know
13:51
invention but that's not the case it's
13:53
really like you create like you can
13:56
patent certain features and you can
13:58
patent design to the utility to the
14:02
patent like if you add things and
14:03
enhance but it's like if you were to
14:04
create some really cool backpack that's
14:06
totally different from another backpack
14:08
like the backpack itself is already
14:09
patented to you just you're creating
14:11
what's different from the original
14:12
you know backpack from if you just
14:14
explain back like I was just learning
14:16
just so much about stuff like yeah
14:18
patenting prototyping how to find a
14:20
manufacturer and all these you know
14:24
different different things for my
14:26
business and it just seem never-ending
14:27
yeah like reaching out to CPSC finding
14:30
out like what the rule how do you import
14:32
like what kind of testing do you need
14:34
done on the product
14:35
how do you pick materials and I mean I
14:37
spent a good like eight or nine months
14:39
just getting myself from having an idea
14:42
to having a prototype in my hand and and
14:45
then several more months perfecting that
14:47
prototypes and then so it's just I
14:50
couldn't have done it without being
14:53
proactive and talking to people that
14:54
have done it and paved the path for me
14:56
because I you know I just didn't come up
14:58
with the process but I learned it from
15:00
other people that have done the same
15:02
thing as I have that's what I'm happy to
15:04
be here today like this I can share that
15:05
insight of like how you can go about
15:08
that and who to reach out to and I think
15:12
it's just it's just you can't do it
15:13
alone without the advice from other
15:15
people no that's that that is great
15:17
advice there's no doubt about it and one
15:20
of the things that I always run into is
15:22
say with uh and I say successful I even
15:25
only want to use the word inventor
15:26
because real you're a product developer
15:28
now I mean your your products ready
15:29
you're selling it I mean it is a great
15:32
idea great product so to me you invented
15:35
it but now you're you know you're a
15:36
product developer I mean it's just such
15:38
a cool thing to be able to graduate to
15:41
that where you're you know your products
15:43
done and you're making a product you're
15:44
manufacturing it and in your process of
15:48
learning and educating yourself is there
15:50
anything that you ran into a myth that
15:53
people told you all this stuff and you
15:55
know it could be a good myth or a bad
15:57
myth something that you really just said
15:59
man that is just not true
16:02
you
16:04
Oh matter like you know something like
16:06
yeah no I know any yeah
16:12
you
16:15
you know I can't like I can't really
16:18
think of anything that specifically yeah
16:20
yeah I think right it just like was it
16:24
wasn't true I mean
16:28
I had a lot of people doubt me I a lot
16:30
of people being like are you sure you
16:31
want to invest money into this and all
16:34
this time and work and like I own like
16:37
it's really hard that people would tell
16:39
them in my says some people like my
16:41
family isn't like very supportive but
16:43
you know I think there are some fears
16:45
you know that I was putting so much time
16:46
and I'm not a ton of money but
16:48
definitely some money into it and they'd
16:51
be like you know like this it's not that
16:52
easy to just do this like you can't you
16:54
you don't have any experience with that
16:56
you you know you can lose a lot you need
16:59
to be careful and how are you going to
17:01
do and they would just question me a lot
17:02
like how are you gonna sell it like how
17:04
are you going to do this and hey I felt
17:07
like I was constantly having to like you
17:09
know I just have to like really believe
17:11
in myself and believed in the idea and
17:12
the product which I did and stand up
17:15
with that which I did and I think there
17:16
was a lot of doubt at the beginning but
17:18
I think that you know I've had those
17:21
people come back to me and be like wow
17:22
I'm really impressed that you were able
17:23
to pull this off and so that's always oh
17:26
it's great but nothing like no mist in
17:28
terms of like you can't do that but you
17:30
actually can anything like that I
17:33
haven't come across that I can think of
17:35
off the top of my head no though and it
17:36
probably is because of a lot of the
17:38
research and work that you did in the
17:39
background so that's great I mean it's
17:42
awesome that you didn't really run into
17:43
that but you always will and I can
17:44
understand the naysayers and the people
17:47
who ask a lot of questions or don't
17:49
think you could do that it kind of helps
17:51
in a way because it really helps you to
17:52
be able to say well why they saying that
17:55
and research it and it's always nice
17:57
right Mack and and talk to you about it
17:59
so so yeah that's really that that that
18:03
happened and that occurred is there um
18:05
just kind of going back to the product
18:07
and we get a lot of here at the launch
18:10
pad we get a lot of inventors that bring
18:13
us products that they want to launch
18:16
into the baby industry does it seem like
18:18
the industry for children and babies is
18:21
a little bit more strict and stringent
18:23
and there's a lot more certification
18:25
it's a little bit harder to break into
18:28
well I've never tried to break in
18:30
anywhere else so I don't know about the
18:32
regulations but I can't say there's a
18:33
lot of a lot of things you have to
18:35
comply with of course and you know you
18:37
want it to be a very safe and very like
18:42
the testing and certifications that you
18:43
need in order to sell the United States
18:45
and you need to have that done and make
18:49
sure that it's you know stay for babies
18:50
stay for adults which we've done all
18:53
that and that hasn't been like super
18:56
difficult but it's a lot of learning
18:58
process like how do you create a CPC
18:59
certificate and what tests exactly do I
19:01
need and who do I send them to the get
19:03
the testing and you have to learn all
19:04
those things but once you know it now
19:06
it's like you know we're releasing
19:07
another like a waistband extension to
19:09
make it longer for people that doesn't
19:11
if the tissue lady doesn't fit them and
19:15
so the second time doing it it was just
19:17
so much easier like I know exactly what
19:18
I need this is the test writing this is
19:20
how I send it to and but yeah there's
19:23
there's that yeah the CIM that would be
19:28
I would say the hardest part about the
19:30
baby industry is just like the
19:31
regulations yeah yeah I can see that
19:36
which is good I mean it's good too for
19:38
those regulations to be in place there's
19:39
no doubt about it I was wondering about
19:41
that yeah yeah the warning labels was
19:44
was a tough one and because you wanted
19:46
to be very clear I mean my product
19:48
doesn't have straps on it so you have to
19:50
hold on your baby at all times and there
19:53
are people that you know might put their
19:55
baby on and just start walking and not
19:57
realize that and you think it's common
19:58
sense and it should be but there's
20:00
always did you know out of you know
20:02
hundreds of thousands people that are
20:03
buying a product somebody that can do
20:06
that too we need to make it very very
20:08
clear because there's nothing else like
20:10
this quite like it and you know I'm part
20:14
of the baby carrier industrialized and
20:16
they provide and warning labels that
20:18
anyone else creating like a scrap of
20:20
baby carriers can just take and put on
20:22
but I spent months working with
20:26
people that worked for former employees
20:29
of the CPSC who specialized in labels to
20:33
make custom labels to make sure that
20:35
it's super clear and there's just so
20:37
many things you think like I started
20:39
doing it myself with writing in and send
20:40
them it to look at and they were like
20:42
you know this is it like I put every
20:44
possible risk that could be like thought
20:46
of you know when using it and they were
20:49
like you actually don't want so much
20:51
information because then they can miss
20:52
things because no one's going to read
20:54
all of this you want to be short and
20:55
concise and you want it to be so they
20:57
redid that obviously they did not
20:58
bidding is anything that I had written
21:00
and they redid the whole thing but we
21:02
went back in for a while and had
21:04
meetings over it so those are the types
21:07
of things that it's you know like a
21:09
little more time consuming and a little
21:13
more work than likely other products
21:15
that don't have those risks yeah that's
21:19
um that's one of the things that are
21:21
super important and that's what I want
21:23
our listeners to know that whatever
21:25
industry might use as Tammy did really
21:28
jump in there and do some research it's
21:30
great to be informed about what you're
21:31
doing especially your own product I mean
21:33
to me no one's gonna care about your
21:35
product more than you do so you really
21:37
should should know as much as possible
21:38
about that that industry because you
21:41
know there's always going to be some
21:43
kind of hiccups or some kind of issues
21:45
so it's great that you were able to
21:46
research a lot of that Tammy right yeah
21:49
no one else is going to do it and that's
21:51
the thing it's your business if you're
21:52
inventing something I mean I don't know
21:54
in other cases maybe it's multiple
21:55
inventors together but for me it was
21:57
just me so every single thing that
21:59
needed to be done to get this product
22:01
launched I had to do so and and safety
22:05
was a really you know obviously and one
22:08
of the top thing that was important to
22:10
me to make sure was clear and I don't
22:13
want anybody getting hurt using my
22:14
product so um and you have to also you
22:18
know just make sure you're protecting
22:20
yourself liability insurance and start
22:22
researching that so there's so many
22:23
things that and you have to do in this
22:26
you're doing on your own you just you
22:28
don't want to launch anything until you
22:30
check all the boxes and you make sure
22:32
everything is done and done right I'm
22:34
pretty like pretty much type a
22:37
perfectionist person and so
22:40
I think my biggest problem is delegating
22:42
and having other people do stuff for me
22:44
and because I want to make sure it's
22:47
done the right way every time and the
22:50
only way I can ensure that is by doing
22:51
it myself about something I'm working on
22:53
because I think in order to be
22:54
successful you do need to be able to
22:55
delegate and you do need because you
22:57
know one can do it all and you know
22:59
starting off yes you have to but as you
23:01
grow and you build and there's you know
23:03
people coming at you a hundred times a
23:05
day with different questions and you're
23:08
managing like I said like multiple
23:09
different things anywhere from marketing
23:12
to manufacturing to customer support you
23:15
need to be able to start delegating once
23:17
the volume get Thai wow it's great I
23:20
mean it's some great advice and you know
23:22
the good part is is you know our
23:23
listeners know that you actually are
23:25
doing this so it's not just some words
23:27
you're throwing out it's it's really
23:29
some good advice that you that you have
23:31
for our listeners kind of move a little
23:34
bit to your Kickstarter experience I
23:40
thought I felt that you were super
23:42
successful on Kickstarter had it how was
23:45
that experience for you and it looks
23:47
like you had hundreds of backers down
23:49
there
23:49
yeah yeah we did really well so what
23:53
happened was I launched the Kickstarter
23:55
campaign I thought this is a good way to
23:57
fund the project so I can get the
23:59
manufacturing going and and and so we
24:03:00
built this Kickstarter and you know I
24:05:00
did obviously Richard Scotty likes a
24:07:00
really good videographer and my
24:08:00
copywriters insanely talented she's one
24:12:00
wrote the page and we've discussed like
24:14:00
the brand voice and how we kind of want
24:15:00
to resignate our brand and create brand
24:20:00
equity and so she's we've been working
24:21:00
together on that and I do think she's
24:23:00
done a really fantastic job and so you
24:27:00
know we put together this case starter
24:28:00
campaign I was doing a little amount of
24:31:00
marketing with it like not a ton like
24:32:00
some paid ads on Facebook and Instagram
24:35:00
just to drive traffic but what was
24:38:00
really exciting was you know got kicked
24:40:00
up by some like really big media outlets
24:42:00
at first it was Daily Mail and we had
24:44:00
like Women's Day best product insider
24:49:00
insider was huge so insider went
24:51:00
completely viral got leaked
24:53:00
million views over 700,000 shares it got
24:57:00
picked up by BuzzFeed BuzzFeed and
25:01:00
BuzzFeed parents and cheddar there was
25:06:00
just so many big outlets where it really
25:09:00
helped to drive awareness to our
25:11:00
campaign one of the things that was a
25:15:00
setback for Kickstarter which I mean I I
25:17:00
do recommend Kickstarter but one thing
25:20:00
that I expected to happen was that once
25:22:00
I released this product there's going to
25:23:00
be knockoff like people warned you about
25:25:00
that like there's people that just
25:27:00
trolled Kickstarter to find good ideas
25:30:00
and then copy it and I didn't anticipate
25:33:00
it being so quick so what happened was I
25:36:00
you know once I one of the federal post
25:39:00
went up really early
25:41:00
there's manufacturers like overseas in
25:43:00
China that are kind of scoping out
25:45:00
Kickstarter and or just anything
25:47:00
successful online they watch Amazon
25:49:00
what's trending what's selling and they
25:51:00
can make and create a product and get it
25:53:00
here within like a couple weeks and so
25:56:00
what happened was there were a lot of
25:59:00
knockoffs that came out and they started
26:02:00
using my video because they were
26:03:00
retargeting people that came to my
26:04:00
Kickstarter and so I was getting
26:06:00
retargeted so I would be on you know
26:08:00
Facebook scrolling down and I would see
26:10:00
all the said in my video my husband and
26:13:00
my daughter in my Kickstarter video
26:14:00
saying like this is you know like it's
26:17:00
their advertising for hipty and they
26:19:00
look up storage acontece you've got that
26:21:00
and even features that might have like a
26:23:00
loop in the front to touch toys or keys
26:25:00
to or a button to fold it up they don't
26:27:00
have those they're advertising this and
26:28:00
then if I click here to buy and you
26:30:00
click and it takes you to a completely
26:32:00
different product it's like so cheap
26:36:00
it's like a foam insert inside and
26:38:00
different kinds of storage and it's like
26:40:00
hard as a rock I mean I'd bought them to
26:42:00
test oh good what are they selling like
26:44:00
all those like the labels are not in
26:46:00
English and they're just you can tell me
26:49:00
the quality wise quality has always been
26:51:00
really important to me and I you know
26:52:00
went with all premium for everything and
26:54:00
you can tell the quality decide but what
26:55:00
I hated about it like not just dye that
26:57:00
you're getting knocked off but like
26:58:00
they're using my brand and I don't want
27:01:00
people buying that thinking that's what
27:02:00
I produce because I wouldn't produce
27:04:00
something like that and then they
27:06:00
started getting up on an
27:07:00
as on and so they started getting
27:09:00
rankings on Amazon before you know
27:11:00
people would see okay Kickstarter is
27:13:00
shipping in September I would had two
27:16:00
different patches but June and September
27:18:00
and people would see that and be like oh
27:21:00
it's you know more expensive and it's
27:24:00
taking longer to get to I could buy this
27:26:00
cheap one and have it in two days on
27:29:00
Amazon and so people started doing that
27:30:00
I lost a lot of customers because of
27:33:00
that and now that we are on Amazon we
27:36:00
just launched we had a company actually
27:39:00
called jollity really amazing company
27:41:00
who they help you manage your entire
27:44:00
like Amazon presence so they they made
27:47:00
an early purchase order look really
27:49:00
early on today we're able to get
27:50:00
inventory and get it up on Amazon this
27:52:00
last week but it's been a challenge
27:54:00
because the other companies does
27:57:00
knock-offs have been up there for
27:58:00
several more weeks in us getting
28:00:00
purchases to the ringing higher so when
28:02:00
I search if you go on and search for
28:03:00
fish baby they're showing up before we
28:05:00
even where now we're starting to get
28:07:00
some ranking because we've gotten sales
28:08:00
on there and so we're we're definitely
28:10:00
coming up but that's been a major
28:11:00
challenge and one of the obstacles that
28:13:00
I'd say that I had with being on
28:15:00
Kickstarter that is amazing that they
28:19:00
can act that quickly and have you know
28:22:00
obviously you know poor quality product
28:26:00
out for sale but even like you said you
28:28:00
were you were like so surprised that
28:30:00
that it could act that quickly right
28:32:00
yeah I mean if it was shocking like I
28:36:00
expected it I knew that would happen
28:37:00
within probably a year but I didn't
28:39:00
expect it to happen before even I got on
28:41:00
Amazon and but you know there's some of
28:45:00
them that I can I have got my patent so
28:47:00
some are infringing on my patents to
28:50:00
pressure that the design like there's
28:51:00
one in particular that has almost exact
28:54:00
same working product it's super cheap
28:56:00
made by because I ordered it it like the
28:59:00
seams were coming undone and it wasn't
29:02:00
very comfortable but it looks like from
29:04:00
aesthetically you look at it and you're
29:05:00
like it looks very similar and then they
29:07:00
even used like a picture and they're
29:09:00
Amazon the ad is like a husband and wife
29:13:00
holding a baby and then it's got my
29:14:00
Kickstarter tagline which is carry your
29:17:00
kids stash your stuff save your back and
29:19:00
not to add they use for it so like
29:20:00
they're definitely
29:21:00
fringing some of the other ones like
29:23:00
their design is different because it's
29:25:00
like a hard foam insert and they don't
29:26:00
have storage and they made them a little
29:29:00
bit differently and you know hips teeth
29:31:00
they were you know around they're kind
29:34:00
of a thing in Asia and which I didn't
29:38:00
know until I surgeons patent search but
29:40:00
what I did is really just like improve
29:42:00
the product and utility of and design a
29:44:00
bit added features made it comfortable
29:46:00
the other ones are just not comfortable
29:48:00
and so I think some companies what they
29:50:00
did if they were already producing
29:51:00
oversea started to spring into the
29:53:00
United States once we saw to some of
29:55:00
them had a head start and since if they
29:56:00
were making it just a little bit
29:57:00
differently so we had a stuffed in my
30:01:00
challenge that's that's the problem with
30:04:00
Kickstarter but keeps order I mean it
30:05:00
was great in the sense that it did bring
30:07:00
a lot of awareness about the products we
30:10:00
did get a lot of sales and even after -
30:12:00
starting with the week after chasing
30:13:00
there's no eggs Dale just that week so I
30:18:00
mean it's not to say that it didn't do
30:20:00
really well despite those setbacks but I
30:22:00
think had that not happened and um the
30:26:00
whole point I mean crushing it and doing
30:30:00
really well so I'm happy with where
30:32:00
we're at well it's it's so great though
30:35:00
I mean even though you had those
30:36:00
setbacks I mean it must have been such a
30:38:00
cool feeling when you're seeing your
30:41:00
product in these ads and daily feeds
30:43:00
pick it up buzz busby pick it up I mean
30:46:00
that must have been such a great feeling
30:49:00
yeah it was so cool I mean high three
30:51:00
times right I just be on social media
30:54:00
and I'd seen you get posted like they
30:56:00
don't even tell you they don't reach out
30:57:00
and say like can we post your video you
30:59:00
just I would just see or someone would
31:00:00
tag me and be like did you do this Tami
31:02:00
and I would go looking like oh my gosh
31:04:00
like that's crazy that I dislike huge
31:08:00
media outlets sharing but there's my
31:10:00
daughter on TV and my husband and my you
31:12:00
know me on it too as well so it's just
31:14:00
it's funny and or just being like like
31:17:00
scrolling and not even realize we'd be
31:18:00
like oh my god there's a video um I see
31:21:00
Steve who posted it and you're like oh
31:22:00
my gosh that you know a cousin that's a
31:26:00
big media outlet that I was already
31:28:00
following on my own just like because I
31:30:00
thought it was cool so
31:33:00
yeah it would me yeah I I believe it
31:36:00
it's just so nice and again there's all
31:38:00
of us inventors I'm an inventor you know
31:40:00
we have hundreds and thousands events
31:42:00
out there we're just so glad to see
31:44:00
somebody like yourself who got an idea
31:46:00
you you made the product you went
31:48:00
through all the steps you did it the
31:49:00
right way and it's so nice to see
31:51:00
somebody making it you know and I think
31:53:00
that's part of the excitement about the
31:55:00
US and the invention and innovation is
31:57:00
that we get to see people like yourself
32:00:00
that and we're not saying it's easy I
32:01:00
mean you put in all the work but it's
32:03:00
just so nice to see a product like yours
32:05:00
and it's also helping I mean it's a
32:07:00
great product for kids it looks like it
32:09:00
has great quality it works right and
32:12:00
yeah I just I just love seeing that that
32:14:00
happening and I think a lot of us
32:16:00
inventors and product developers love
32:17:00
love to see you know somebody like
32:20:00
yourself making it I think it's awesome
32:21:00
thank you okay no thank you
32:25:00
yeah we know it's not easy you no doubt
32:27:00
about it right you're saying you're
32:28:00
looking at yeah Wow just think how much
32:30:00
work I mean when did you start working
32:32:00
on this thing was it a year was it two
32:34:00
years three years it was a last June I
32:38:00
like yeah soon so
32:41:00
fifteen months or so is when I first
32:43:00
kind of came up with the idea and made
32:45:00
one sister mantra it and then we built
32:48:00
want and I started wearing it out to
32:50:00
test it and that's when people would
32:52:00
come up to me and be like what is that I
32:53:00
took we're good buy one and even with it
32:56:00
looking how it looks together the
32:58:00
original one um but yeah I mean that was
33:02:00
15 months ago and it's so much has
33:04:00
changed since that and actually like
33:07:00
considering it went pretty it's been
33:09:00
pretty soft considering an amount that
33:12:00
we know how far we've come from then it
33:16:00
has been pretty fast but it's been a lot
33:18:00
of work you know I work when I was
33:21:00
working full time and for LinkedIn I
33:24:00
would get up every morning you know and
33:26:00
I'd start working before my family would
33:28:00
get up and then I would go to work and
33:30:00
work all day and then come home and
33:32:00
spend time with my family get once my
33:34:00
kids are better I start working again
33:35:00
and then you know I'm up til 12:00 or
33:37:00
1:00 in the morning that's when I can
33:40:00
kind of close up shop and go to bed and
33:43:00
start over and that's kind of been my
33:44:00
life for a long time their husband you
33:46:00
know some sacrifices that I've made in
33:48:00
order to be able to do this but now and
33:50:00
finally at the point where you know it's
33:52:00
not only just rewarding but I can again
33:55:00
like I said I brought in a CMO I've got
33:58:00
you know my copywriter on board I've got
34:01:00
jollity managing my the Amazon sale so
34:04:00
there's it's taking some of that off of
34:07:00
me and we're actually hiring you know
34:08:00
support it just breeds up a little bit
34:12:00
more even though I feel like I could be
34:14:00
working all day every day and still not
34:16:00
have everything done it just is taking
34:19:00
some of the responsibilities off my
34:20:00
plate which is really nice no it's it's
34:23:00
so great like you said you love you love
34:26:00
working within the field which is
34:28:00
awesome the product is is really good
34:31:00
you have any and and don't give it away
34:34:00
but do you have any other products that
34:35:00
you you know not right now I'm not
34:37:00
trying to overwhelm you know you know
34:40:00
that you may launch later on the future
34:43:00
yeah so we actually had a meeting last
34:45:00
night I was with her named Sarah and
34:50:00
Riley was the writer and the chief
34:52:00
marketing marketing officer
34:54:00
the label have had ideas and also just
34:57:00
like ways to make like little changes to
35:00:00
the product and you know distinguish it
35:01:00
from others and create like a brand
35:04:00
around it but yeah me we were talking
35:07:00
about some of the products that we want
35:09:00
to release within the next year so yeah
35:11:00
I will definitely be coming out with
35:12:00
some more more cool thing yeah well
35:15:00
that's where all your experience and
35:18:00
your knowledge and your missteps there's
35:20:00
nothing wrong with that because it's a
35:21:00
learning experience you'll you'll be
35:23:00
able to click and get products done and
35:25:00
it won't be easy but you'll be able to
35:27:00
you know get around all those missteps
35:29:00
and you'll go a lot faster and that's
35:30:00
where those second and third and other
35:32:00
products come around a lot quicker right
35:35:00
yeah cuz want to like learn the process
35:37:00
you know what to do the first one's
35:38:00
really hard do you have no idea where to
35:40:00
start but second one I mean even just
35:42:00
developing the extension belt was so
35:44:00
much easier and faster than the first
35:46:00
timer I mean it's a less complicated
35:48:00
product but it's still you know a new
35:51:00
product so if I'm definitely excited to
35:54:00
be able it makes you kind of want to
35:55:00
like do it again and you'll have a lot
35:58:00
less naysayers out there yeah what are
36:04:00
you crazy they won't be saying that all
36:11:00
right well tell me what kind of kind of
36:12:00
at a time I I know you're busy out there
36:14:00
I don't want to take up too much your
36:16:00
time I really appreciate you being on
36:18:00
the show today I would love to follow up
36:20:00
you in a few months and see how things
36:21:00
are going we want to drive some traffic
36:23:00
to your website I think it has some
36:24:00
great product we're looking to see how
36:27:00
things pan out in the future
36:28:00
and for all of our listeners out there
36:30:00
remember it's tush baby calm and is
36:34:00
there a way they can contact you through
36:36:00
a website if they have some questions
36:38:00
some more listeners yeah of course we
36:41:00
actually have a email alias customer
36:44:00
love at tush baby calm at t us 8 the ady
36:48:00
comm you can email there and if you have
36:52:00
a direct question for me at Tammy at
36:54:00
Tisch baby calm happy to answer and help
36:57:00
in any way possible
36:58:00
ok yeah hopefully hear from you and
37:00:00
thank you so much for having me on the
37:02:00
show if you can honor Oh
37:03:00
Thank You Tammy and we'll see you soon
37:05:00
you take care thank you you too

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