Listen Live While Inventors Pitch to TV’s Billion Dollar Man Mr. Bob Circosta and his Guest Pros for a Chance to put their Products on TV

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Pitch 2 the Pros, The Inventors Launchpad Network and Guest Host TV’s Billion Dollar Man Mr. Bob Circosta are on a nationwide search to discover the next Big Thing. In each episode, Inventors, entrepreneurs and product developers are given the unprecedented chance to make their businesses grow immediately. Pitch 2 the Pros is looking for entrepreneurs who can pitch their Inventions and products in hopes of landing that big break. If selected your product could be place on a TV Shopping Channel, Retail Store shelves, in an Infomercial or featured on a major Ecommerce site. The Inventors Launchpad Network and Host Carmine Denisco – Is proud to present The Pitch 2 The Pros Podcast, With Special Guest Host The Legendary Mr. Bob Circosta.
www.bobcircosta.com

Podcast Notes

1You Tube generated podcast notes, please excuse any typos.
01hi everyone and welcome to pitch to the
0:04pros
0:05I am call mine the Disco your host or
0:07co-host for the show today and with me I
0:11have the man himself TVs billion dollar
0:15man mr. Bob Circosta he is with me today
0:19hey Bob you over there hey carmine good
0:22to see you as always my friend how are
0:24you I'm doing good I'm doing good I'm
0:26glad you made it on the show I know that
0:28just recently if if you're listening to
0:30this show after it's recording we just
0:33had a huge storm roll through I'm glad
0:35that you survived there Bob yeah I wish
0:37I had some umbrellas so about an hour
0:39ago you know about it I you you you were
0:45on TV at all today no not today but in
0:49the office you know getting ready for
0:50next week and we've got about five or
0:53six products on the air next week so a
0:55lot of preparation goes into it so that
0:57we spent most of the day today in the
0:59office one Gustav yeah I know that you
1:02guys are getting products from all over
1:03the country and yeah yeah which makes it
1:06exciting of course you know your ideas
1:08tonight to do something like this is
1:10just genius you know giving people an
1:13opportunity to pitch their products
1:15without leaving the comfort of their own
1:16home I mean why travel somewhere when
1:19you can do this you know you don't even
1:21have to have pants on don't tell anybody
1:26you're going to start a whole trend Bob
1:29then we'll sell fast well listen you
1:33know I talk up the show I think HSN and
1:37you are doing a super job helping out
1:40the American inventors American Dreams
1:42is exploding I know that you get tons of
1:44products you really got a lot of shows
1:46going on we have a couple people that
1:48are going to pitch their products to you
1:49live which is going to be awesome once
1:52you just give a little bit of background
1:53on the show and kind of you know what
1:56you guys are looking for what's been
1:57going on yeah I'm very very proud of
1:59American Dreams and since the beginning
2:01of HSN which by the way is celebrating
2:04his 40th birthday Wow but we started
2:06back in 1977 on the radio and I sold 112
2:11electric can openers and I know I
2:13eeeh that we were starting an industry
2:15but we certainly did and here we are 40
2:18years later and still going strong of
2:22course so but but ever since that
2:23beginning HSN has always been the
2:26entrepreneurs best friend because there
2:29was always a place where the
2:30entrepreneur could tribe could test
2:33their product and bring in their product
2:35and so I'm so proud of the team that
2:38they just send the King to me that was a
2:40couple of years ago now they came to me
2:42and they said Bob we've we so believe in
2:44the entrepreneur then we want to start
2:47this new program that's called HSN
2:49American Dreams and they said we would
2:51like you to go out and find
2:53entrepreneurs find products and bring
2:55them on the air and share them with the
2:57world well it was music to my ears
3:00because I just I'm an entrepreneur at
3:03heart and I have so many friends who are
3:06entrepreneurs and I just respect so much
3:08what with the entrepreneurial process is
3:11and and so for the last couple of years
3:14I've been going out and then reaching
3:16out and people have reached out to me
3:18with their products and we have we have
3:20put ourselves I think the last count was
3:24210 or 211 entrepreneurs on the air that
3:29have never had an opportunity would
3:31never have an opportunity have not have
3:33been for American Dreams but sharing
3:36their product into over 95 million homes
3:39and we really worked out a very good
3:42process where there's virtually no risk
3:45for the on computer we take care of all
3:48the warehousing the fulfillment the
3:50internal navigation getting it through
3:52QA and doing all of that good stuff then
3:55maybe an entrepreneur would not be that
3:57comfortable with because they don't have
3:59the knowledge obviously to do that and
4:02we tried to really minimize the adverse
4:06effect on them and maximize the
4:09potential of getting their product out
4:11there so we do it a couple of times
4:13every week and and it just it's just a
4:17wonderful experience to be able to bring
4:19on we had a lady just last week bring on
4:22a product and within seven minutes
4:24you know she sold out
4:26and like 1,500 units within seven
4:29minutes and I don't know where you're
4:31going to sell that volume and that
4:32amount of time anywhere else and that's
4:34a great thing about TV shot but you know
4:38not every product is right for TV shot
4:40and if the product doesn't work for TV
4:43shopping that doesn't mean it's a bad
4:44product you got to find your niche you
4:47got to find your market you've got to
4:48find where the people are I always say
4:51you know if you're if you want to catch
4:53a shark chances are you're not going to
4:55go to Montana
4:56there aren't any sharks Amman no matter
4:58how great of a shark gets here you are
5:00you're not going to catch any sharks so
5:03you have to identify your market and
5:05who's out there for you and so that's
5:08what we try to do it and that's what
5:11American Dreams all about so I'm excited
5:13I thank you carmine for coming up with
5:15this idea again to really have the
5:19entrepreneurs have an out in a platform
5:21to be able to bring their product to
5:24life and who knows what can happen I
5:26mean we've had I don't have the numbers
5:29in front of me I've had people come on
5:31American Dreams and now they're in
5:33retail I mean they've done that whole
5:35rap so it's getting that start it's
5:38getting that boom because we all know
5:40those magic words as seen on TV well
5:44once you go on American Dreams you can
5:46brand yourself as seen on TV which is
5:49which is great in marketing and and
5:51great in the retail space so I'm excited
5:54and I'm ready to go well good good and
5:57you're exactly right I mean I love the
5:58name of the show because it really is a
6:00dream I mean being able to put a product
6:02on primetime television is a dream no
6:06matter what whether you sell it doesn't
6:08sell that much you sell it I mean it is
6:10great you know you you know a lot of the
6:12inventors think they have arrived at
6:13that point so I think it's great I think
6:15everything that you're doing HSN is
6:17doing and it's unbelievable 40 year
6:19anniversary is crazy so 40 years crazy
6:22and which is really odd cuz I'm only 25
6:25that's not I don't know how it works all
6:31right we're ready to go we're going to
6:33hear from a couple of folks right a
6:34couple people that are raring to go and
6:36guys have great products they've been
6:39selling they know
6:40to do they're great great products great
6:42pictures and and I think we're going to
6:44be good the one thing I want to let all
6:47the listeners though people viewing is
6:49that you're not going to make any
6:50decisions on the product now you're
6:52going to listen to the pitches you're
6:53going to hear some hear from them we're
6:55going to ask some questions and then we
6:57are going to evaluate you're going to
6:58get your team together all your people
6:59right look one team will watch this and
7:02then they'll determine what we need to
7:04do next step ok I just wanted to make
7:06sure you can wear the rules carmine is
7:08tell them at how many minutes you
7:09ditched for three minutes sir yeah we're
7:11getting about three minutes it's not
7:12like the elevator one minute pitch type
7:14thing because you know again I believe
7:16that the people come on the show with
7:18you so it's not like a rap but I want
7:21them to be able to relax give give them
7:23all around about their product I just
7:24think everyone has to worry and then
7:27we're going to go back and forth maybe
7:28seven ten months the most will ask some
7:31questions and and then we'll go on to
7:33our next guest and see how the person
7:36let's go right good so if people who
7:39might be watching this if they want to
7:40participate in future ones do they get
7:43in touch with you or yeah yeah so we'll
7:46talk about at the end but yeah so if
7:49they want to get in touch to do future
7:51shows here they can either go to Bob
7:53Circosta comp I know Bob has a great
7:56they can contact him where they can go
7:58to inventors launchpad comm go to our
8:00comic pages let them know favor LinkedIn
8:03you know the whole deal everybody hears
8:05at all time but we were here so all
8:08right all right I get it all in and our
8:11first guest is or product picture I
8:14should say I don't know what name are
8:15you going to use to call those guys but
8:17Lois Morgan and it's my shirt date from
8:23Grand Rapids and I mean I'm going to
8:26introduce his product and let him do it
8:27and I'm going to unmute his mic and
8:29Louis your Amba man all right cool why
8:33carmine and bata really appreciate this
8:35opportunity is awesome and my product is
8:39the golf shoe grabber a little
8:42background the golf shoe grabber really
8:44came out of frustration I was going on a
8:47golf trip with some buddies up north I
8:50would get picked up early in the morning
8:52had my my bag of clothes I have my golf
8:55bags and I just want to grab them and go
8:57and my shoes were over there hanging to
9:00the side and I just didn't have enough
9:01hand between grabbing my luggage
9:03grabbing my golf bag and then grabbing
9:05my shoe that was just cumbersome and
9:07dark and I'm thinking can I just hook
9:09these things onto the bag and be off and
9:11running and and that's where it all kind
9:13of started and so from there over about
9:16five years I really just kind of
9:19casually tool around with prototypes and
9:22CAD and 3d threading the wife helped me
9:25a little bit with some market research
9:26he's got a legal background she was
9:28doing some patent research to see what
9:30we might have on grounds for patent and
9:32about last year and really just went
9:35into overdrive and we came up with the
9:38with the golf shoe grabber and basically
9:41what it is here at the clamp and handle
9:44and one and so a quick demo here is you
9:48behave grab your shoes here pick up your
9:52shoes grab your golf shoe grabbers you
9:55clamp your shoes you got your shoes
9:57hands they're kind of handle 360
10:00carabiner on the end here allows you to
10:02clamp it on your golf bag clamp it on
10:05your duffel bag
10:06crap on your backpack put it in your
10:08locker put it really anywhere you want
10:11and that's the great thing about this
10:12product since we've gone live and that
10:14we've heard so many different ideas on
10:16how this could be used in different
10:18shoes and we know we have different
10:19markets you could probably tap but
10:21really just focused in on the golf shoes
10:23in the golf market to really start to
10:26find a niche really go in so last year
10:29really when it overdrive got the logo
10:31got the packaging got the tooling worked
10:33out and we went alive to the market
10:36January down in Florida and you guys
10:38have neck of the woods in Orlando at the
10:40PGA Show and now with heels you know
10:43that was our first experience to the
10:44market really went hard there we got a
10:46lot of love there we got Golf Digest
10:48gave us a shout out of one of the cool
10:51products of the show one of the 10 cool
10:53products of the show so they did a
10:54write-up for us and from there we've
10:56just been working and I got a lot of
10:58contacts and you know really just worked
11:01our contacts we've sold about 1,300 in
11:03the last five months
11:04I'll
11:06so orders retail orders we cannot custom
11:09printed here with will do these custom
11:11orders 40 guests will put logos on there
11:13if people want
11:15we got the golf shoe grabber logo on
11:17there just to kind of show it it looks
11:18like but we basically can pad for any
11:20logo on there to do custom the packaging
11:23we've got it all packaged up here this
11:25is what the packaging looks like it's on
11:27a cardboard with a little shoe to kind
11:29of show what it does and it sits there
11:32and it just hangs in a retail real nice
11:34but a little hole there for retail and
11:36so we've just been really trying to
11:39build a build a product and get
11:42awareness out there and getting the
11:44feedback from from everybody that's been
11:46using it and really just trying to like
11:48basta find our kind of niche in the
11:50marketplace I came across this show
11:51through
11:52Jeff mangas who like took on is a
11:55licensing coach couple months ago to
11:57really try to find ways to maybe get the
11:59licensee market so then really kind of
12:01in the early stages of that I got a
12:03sales sheet down and really getting the
12:05market so that's what we're at we're
12:07looking for the future to see where the
12:08future takes us and just taking it
12:10casually and it's been a it's been a fun
12:12ride so that's the golf shoe grabber
12:14right there nice very very nice Louis
12:18very very nice very nice let me let me
12:21throw a couple of things edge okay first
12:24of all you can imagine how many pitches
12:26I heard over the years right you started
12:29perfect weight and everybody should do
12:31this is you started with the problem
12:34okay and too many times people come in
12:38and they're so emotionally attached to
12:40their product that they think what they
12:43have is the greatest in the world that
12:45might be I thought not saying this could
12:47be but if you assume that everybody is
12:50going to want it so great then you're
12:52you're fighting an uphill battle you
12:54came in with the problem problem
12:56solution is one of the oldest most
12:58impactful way to sell anything but the
13:00challenge with that is most people talk
13:02about solution their product is the
13:05solution they don't talk about enough in
13:07the product of the problem and think
13:09about it this way if you don't you know
13:11if I don't have the problem then I don't
13:12really need your solution right but if
13:15you can this we have the problem now I
13:17want your soldier there's a big
13:19difference between
13:20needing and one so that was great I mean
13:22the way you start with just super so you
13:23know keep doing that whenever you're
13:25talking about the problem or your
13:27product talk about that the problem
13:29first obviously it's a very visual
13:31product which is great for TV a lot of
13:35people forget the TV is a visual media
13:37and they think conversation sells in
13:40this effort
13:40you got a demo demo demo and so demo
13:44your product is great I would I would
13:48think about and I know you mentioned a
13:52little bit expanding your market if
13:54you're going to go into an HSN or a TV
13:56shopping channel you're going into 95 or
14:00100 million homes so you don't want to
14:03say it's just golfers ok though that is
14:07a tremendous market by itself there's no
14:10question you should pursue that but on
14:12an HSN I would like to adapt it to all
14:16shoes okay hang them up in the closet
14:18hang them you know hanging when you're
14:20traveling which you can do very very
14:22nice so I would just do a little spin on
14:25on what you have done already what we
14:28can be done you said 30 you've sold 1300
14:31yeah okay do you have available limited
14:34tour I do yeah I have available
14:36inventory now and we've manufactured
14:38right here in Grand Rapids so I have a
14:40production guy we've got the tooling and
14:42he can spit them out very easily very
14:44quickly so we can make thousands and you
14:47know very quickly so but if we had to
14:49make the packaging more generic would
14:53would that cause a big problem not at
14:57all right in the line that you would
14:58kind of noted I've already you know from
15:00my five six months being in the market I
15:02definitely need to make it more general
15:03bill golf is a great niche oh yeah just
15:08too many
15:09there's too many uses I feel like we're
15:11leaving potential on the table at this
15:13stage so you know I think the packaging
15:16at you know the name that comes up that
15:17is really kind of been sticking as my
15:18shoe grabber exponent well I should grab
15:21it I think we can easily keep the same
15:23logo should easily change you know and
15:27back here from the golf - you know what
15:29I think it's a bear we do the packaging
15:31right here locally as well too
15:33so everything is made locally right here
15:35in Grand Rapids gives me a lot of
15:37control and maybe notice the price point
15:39of this so the MSRP is in 1999 okay
15:44okay and your costs are pretty good I
15:46mean since you manufacture them here are
15:49you paying a lot more or I feel like for
15:52USA trust me all for making it right
15:55here you know so I'm at about a 25% cost
15:58of that you know of that $19.99 I think
16:01we've gotten a little bit of resistant
16:03on the retail side that that might be a
16:04little I and then until if I wanted to
16:07play in a retail world I feel like I
16:08would definitely have to probably get my
16:10cost down and make margins work for
16:12everybody right you know kind of same
16:14finding your niche you know I've gotten
16:17the International and the kind of logo
16:19custom logo has really been kind of that
16:21what is written risen to the top so
16:24those will more in a higher kind of cost
16:26you know versus maybe retail so you know
16:29if we were to expand a retail I think we
16:31would definitely have to look into
16:32manufacturing elsewhere than in the
16:35heart of production you know Michigan
16:37ends itself I think geographically
16:39probably has some of the highest
16:40production cost you know anywhere in
16:42phones a slow even going south we could
16:45probably trim you know yeah yeah okay
16:48all right okay good
16:50Lenny I mean I like it I like it we call
16:53it my shoe grabber or whatever making
16:55them more generic but then again I don't
16:57want you to misunderstand golf it's a
16:59great market do not give up on that
17:02don't else not yeah yeah yeah did you
17:05like the PGA Show down here you know
17:08while it was just so much going on you
17:11know I mean it was so there's just so
17:13much commotion and just sales and
17:15energetic busy madam it is just so you
17:19know I went a couple of years ago it I
17:22was worn out yes about an hour you know
17:25that's a good way for this exciting okay
17:28I like it let me have the team look at
17:30it okay and and then we'll be in touch
17:33with the next step
17:34awesome awesome okay nice job very nice
17:37thank you carmine do you have anything
17:39you want to add but all right no no you
17:41covered most of it which i think is
17:42great and I totally agree golf is a huge
17:45mitts off
17:46and you know I know that products are
17:51are hard to get into the golf industry
17:53but I think that Lewis's is definitely a
17:55unique product so I could see why I
17:58didn't really have trouble selling that
18:01particular product but I thought the
18:02same thing
18:03expand let me just give some sod Louis
18:06to other ways you could demo it yeah you
18:09know hanging in a closet hanging here
18:12there you know just identify different
18:15areas we can all we can go to Bob's
18:18house got my hearty hang stuff all over
18:20the place we get hanging Bob when you
18:24know what the hell no Lewis excellent
18:29excellent and I like I like the product
18:30I think it's great yeah can go upstream
18:33I mean being able to hang any kind of
18:35sneakers or shoes football any kind of
18:38sports off the outside of your backpack
18:40or your sports bag because they're all
18:41muddy instead of put them in the bag
18:43I thought man you can almost hang
18:44anything off of that off of those guys I
18:47did forget to ask Louis when you went to
18:50where is it out there in retail to the
18:52golf pro shops right now or yeah like it
18:55really that's it yeah okay auto shops
18:58you know try I did that retail channel
19:00just the price point off the margins
19:02just weren't making it here in Michigan
19:03it's just there's no way I can make it
19:05work I met some really good contact the
19:07PGA Show that could scale me to retail
19:10or have those contacts at retail but you
19:12know where they needed it at their
19:14doorstep and what they had to give it to
19:16their retail partners and alright you
19:19know to be able to produce it here in
19:20the world I don't know if you've done
19:21this than you you should talk to carmine
19:23I mean he's got a wealth of information
19:24when it comes to manufacturing and stuff
19:28like that so I'll definitely do that I
19:30appreciate that hate to put you on the
19:32spot carmine but that I know you do so
19:34you know you can possibly help Louis go
19:37talk to him yeah we'll talk to my ticket
19:38very great product I love you I love it
19:41like and I don't mean it that way
19:43simple solving a problem awesome the key
19:46the key and I'm sure David is going to
19:49do the same thing what I was feeling
19:52David's next and he's going to solve a
19:54problem I like it we're excited
19:57all right cool I'm going to ask first
19:58which you Luis I'm going to put you on
20:00mute
20:00and that was great huh Bob that was a
20:03pretty pretty good yeah very nice
20:06I could see different adaptations yeah
20:09look we were going to do it just as a
20:11purely a goal fighting it would be tough
20:13if that's not the demographic that's not
20:16the audience basically but if we broaden
20:18it out I think you know it's competition
20:20that's great all right I'm going to I'm
20:23going to reset my clock here not that
20:25really no one was really counting no one
20:27can essentially me over here and I am
20:32going to introduce my man not David what
20:35was was on my podcast see the awesome
20:39inventor he helps invent from her
20:41ovaries he's all over the internet he's
20:43great I believe that he did a trial for
20:47shark tank you might not be able to tell
20:48us how he did but david frankel i'm not
20:52going to introduce his product
20:53David you ready over there
20:56yes sir David nice to meet you let's
20:59meet you about thank you for having me
21:00our pleasure our pleasure but thank you
21:03carmine as well I appreciate that
21:04portunity go ahead my man well excellent
21:07well thank you again the the company is
21:10perky LLC and we want to solve coding
21:14problems so we're a clothing innovation
21:16company so back in 2005 I was getting
21:19ready for work and I looked in the
21:21mirror after I got a shirt right on the
21:23dry-cleaning bag put the shirt on and
21:25unfortunately my collar was looking
21:27awful it was a straw repeated or sagging
21:29I had a blazer it looked even worse the
21:31collar actually started talking under my
21:32blazer I started talking on my collar I
21:35couldn't go to meeting looking like that
21:37so I said okay so that shirt back on the
21:40on the shelf in the closet get another
21:42shirt right from the dry cleaners still
21:44in the bag put it on same problem so
21:47what I had to do was I to find a
21:48solution for that droopy saggy collar
21:50and since so many offices are now going
21:53business casual it's become a bigger
21:54problem well through any downtime any
21:56major city
21:57ladies and gentlemen have this root be
22:00saggy collar or flat collar I want to
22:02find a solution I'm with my friend perky
22:04perky pulse show you and demonstrate it
22:07for you that's perky who this is perky
22:10Paul murky ball oh so this is how you
22:13this how you well look so all the
22:15viewers can see nice my collar and just
22:19gives a nice clean professional look and
22:21this really looks like when you first
22:22buy a shirt and that's why every time
22:24you buy new clothes you're at the very
22:25next day precious I get swag your
22:28confidence you're just out you get tons
22:30of compliments or then a month later
22:32five washes later you don't look so
22:35great and the compliments top and then
22:36you don't have the same swag ahead about
22:39a month ago so the products actually on
22:41the shirt right now you have no way of
22:42doing that you can't see it but I can
22:44tell you real quickly if I take on
22:46prologue you can see how quickly that
22:48the product starts to show the
22:49importance oh wow I'll talk under you
22:52can see how the placket right here
22:54starts to fold and if I was walking this
22:56would actually start to match it as well
22:58and this is a kind of your typical look
23:00is that droopy saggy for the placket
23:02sloppy look and this is Woodrum a crazy
23:04and this would motivated me to find a
23:06way to solve this problem and how it
23:08works is very simple you lift
23:09the collar up you add the perky collar
23:13with long tapered ends on top and simply
23:17drop it back down so now you go from sad
23:20to sexy in a matter of seconds and since
23:23a mannequin doesn't have shoulders I got
23:25pulled back to steams a bit but now
23:27we're back to that nice clean
23:28professional look nice nice very simple
23:32but very effective and again it helps
23:35people regardless their budget help them
23:37look as great as possible now is it only
23:40for men of course not we're talking
23:41about HSN so it works for women as well
23:46here's a young lady with a nice blouse
23:48nice crisp clean collar but even for her
23:51if she took her collar off you'd see
23:53quickly how the blouse kind of flattens
23:55out and definitely doesn't look the same
23:57as it did beforehand so again same
23:59concept lift the collar up drop the
24:01collar down high collar professional
24:04look back to where you want to be so you
24:08can you can wear that without wearing a
24:10blazer or anything correct so it can be
24:12rigger dress shirt or direction with
24:14Blazers the Blazer magnifies the problem
24:16which is why I like to use it as you
24:17demonstrate oh sure sure because it's
24:19definitely any my ideal customer is
24:21someone that wears a dress shirt with a
24:22blazer
24:23really because they are the most
24:24frustrated with the problem the second
24:27most ideal customer is someone that wear
24:28stress shirt now one thing you mentioned
24:30earlier is packaging this is one place I
24:32did not cut a corner I hope you can see
24:34it pretty well there beautiful elegant
24:37packaging out actual white box and has a
24:39foil stamp front it's got a magnetic lid
24:41here so it kind of opens up like a
24:42treasure box and the perky collar stays
24:45in here so I didn't want is I didn't
24:46want to throw a box I want a box that
24:49people could use to store the perky
24:50collar between uses but also other
24:53accessories so if you're traveling for
24:54work male or female give other
24:56accessories you have in a nightstand or
24:58the kitchen sink they can all go right
25:00here in the perky color box so it
25:02becomes a nice little storage as well as
25:05a great little tool to make sure you
25:06don't lose it or leave it behind or drop
25:09it or you know misplace and so on so
25:11forth so the box is equally important as
25:13a way to store your 96's fries when
25:16you're traveling for work so is it I
25:18it's out there right now it's out there
25:20now we've solved with 8000 units
25:23we're in 2 or 90 stores across 40
25:25different US states and a handful of
25:26international stores as well okay I'm
25:30sorry I haven't even so I was eight
25:32thousand we've had seventy nine hundred
25:34and some of the course of what a year uh
25:36we have to market July of 2015 is kind
25:42of soft cuddly heaven doesn't have the
25:43right box yet good really a quiver of
25:462015's really when we had the Box
25:47annulled humans are ready to rock n roll
25:49a little over a year and a half
25:50what's the price point of it then it
25:52raced from 95 to twenty four ninety five
25:54depend on the store in the market any
25:57resistance in 1995 no no okay there's a
26:01one-time purchase use it for every shirt
26:03in your closet sure sure
26:05well just like I was mentioning to Lewis
26:07um you hit the problem right out the box
26:09and made it very relatable
26:11you know excellent on that the visual I
26:15mean that's obvious it's very visual but
26:18I also liked what you did on what we
26:20call a BA a before and after you can
26:23really do a compare and that's a strong
26:25strong selling tool in TV shopping is
26:28that they put a before and after that
26:31always causes a spike in sales so your
26:34product can fit very nicely into that my
26:37question at the beginning which you
26:39answered later was the male versus
26:41female because as far as TV shopping is
26:44concerned it's it's primarily female um
26:48and and I I liked it and I had a lady on
26:55the once called safety pin we bought you
26:59we've all used to safety dinner one time
27:01enough to hold things together to you
27:04know what whatever test this lady came
27:07up with the only fabric faster device
27:10ever to receive a patent
27:12besides the safety did she came on the
27:16air she had only sold them on her
27:18website she came on the air sold out
27:20today we've sold over 100,000 of these
27:23on HSN okay so I kept thinking of that
27:27category when you were talking about
27:29email and showing like this magnet it's
27:33called my Maggie's and it's a magnet
27:36it holds cards together Belk together
27:39you know clothing accessories together
27:41your product falls into that same
27:43category so I I love it I think it's
27:47great great very creative and way you
27:50came up with it because of your own
27:52frustration as you said and and but you
27:56know I've seen that too you bring them
27:57home from the cleaners and they're all
27:59crumpled or or they're not even in the
28:01back you know they're they're all raised
28:03up that they don't care and so yeah so
28:06you're solving a problem in a very
28:08simplistic but creative way and that's
28:12the key so yeah I'd love for the team
28:15you see this one do okay now we might be
28:18back in touch with you and Lois you may
28:23need to do like a 60-second video or you
28:27know whatever on your eye you can do it
28:29on the iPhone production doesn't matter
28:31but if HSN has a lot of interest in this
28:36they may want to see it you know make it
28:38you make a video but also I tell you
28:41both of you would be very good on the
28:44air you know which is great not
28:47everybody is great on it's hairdressing
28:49but if it both of you would be very very
28:51good so yeah I mean you you've answered
28:53everything you have available inventory
28:56I would imagine yes sir
28:58okay cover sell just subject integers
29:00right now yeah they're actually not the
29:02place no we're in front of 10,000 its
29:03yeah I mean one of the advantages of
29:06American Dreams because most people
29:09think you got a thousand for thousands
29:11to get on the air but one advantage of
29:13American Dreams is they look at it as
29:15test for exactly know so they're
29:17allowing people to come on with like 500
29:20units you know depending on price point
29:22and everything which doesn't put the
29:25inventor out you know and then if it
29:27tests well then they reorder from that
29:29point so okay very good are mine no I
29:34told him I thought it's great and I you
29:35know like as you said I thought Lois and
29:38David both the great Dave real quick
29:39what's the what's the manufacturing cost
29:42that you're that you're seeing right now
29:43on that well right now it's around 350
29:46that's a pretty color and the box
29:49as a real order the next unit from how
29:52you can push the 10,000 units might drop
29:53slightly but it's roughly what it cost
29:57to get here and very just about total
30:03cost so 350 landed that's not your yeah
30:06laying low at the desk on your profit in
30:09that's not my profit no right right
30:12that's okay - yeah wholesale I sell it
30:14for 10 and then retail like says here
30:151985 - 2495 and it does help immense
30:18adventure earlier I just I did audition
30:20for Shark Tank about I guess two months
30:22ago almost required into a video that
30:25was between five and ten minutes long so
30:26if your team you like to pull up the
30:28perky collar page on YouTube I took
30:30several pieces from that shark tank
30:32audition okay on YouTube okay perky
30:36collar and just go to youtube right or
30:38you can just go to my website which is
30:39perky Telecom some of the videos are
30:42there as well on the media page as well
30:44as a home page and the perky collar page
30:46okay somewhere just spend a half summer
30:49minutes I broke up that video into
30:51smaller clumps that's good that's good
30:53well I mean tiny is very important
30:55because in the world of TV shopping it's
30:58all dollars per minutes short got to be
31:00up and running right away because the
31:02only commodity that the TV shopping
31:05channels tab is that of time and and so
31:10they have to maximize every minute on
31:12here so you get the message out you get
31:15the demo out time is is really powerful
31:19years ago when we first went to 24 hours
31:22a day we sat around the table when we
31:26figured out you know what no matter how
31:27good we are we can be on any more than
31:2924 hours a day no matter what we try and
31:32do that pathetic work maxed out all
31:34right so how do we increase sales and
31:37the answer is we decrease the amount of
31:40time it takes to make this a so there's
31:43a there's a formula and everything that
31:47you would need to learn what you would
31:48not have any problem doing on how to
31:50present that it would be different than
31:53how we're doing it here right okay so
31:56but I mean part of the whole processes
31:58that you learn that you know and that
32:00you're taught that so and you probably
32:03got some
32:03of it insuring as well because their
32:05time is very critical to okay
32:09did you know you can't talk about chart
32:10okay I waited through two rounds so the
32:13first round was in Charlotte
32:15we're picked as the top 10% of the Tudor
32:17eighty eight companies tried out I had a
32:19week to develop a video and set a big
32:21fat stack of paperwork back to them and
32:23they were paperwork I just sent out
32:25Monday like at six o'clock it had to be
32:27in their hands by Tuesday at the
32:29deadline to head it I shot the video
32:31edit the video talk about it very
32:33stressful week she has all that done
32:35writes script and have it all done and I
32:37just want to come off just genuine and
32:38come off as informational and I said
32:41hope you check out the videos because I
32:43think they turned out really nicely and
32:45I think it conveys a short sweet way
32:47what the product is not work what the
32:49problem is what the solution is and then
32:52again we're a clinician companies we
32:53have lots of the products out now that's
32:55all other problems so we're excited
32:57about the additional revenues coming
33:00from those new products and once they're
33:02you know logging in for the perky collar
33:04like oh by the way you can get a felt
33:05pen oh by the way you can get a pocket
33:06square holder and oh by the way come
33:08very belts it really nice too okay no I
33:10know I'm smelling here on the show but
33:15you said yeah have we're gonna solve but
33:19ass you're right that's right okay good
33:21good good yeah we got to make it for the
33:23women and I like I just like the
33:27versatility isn't we had a go we had one
33:31product on the stays that fit in the
33:33collar these were metal stays that
33:36somebody came up with it had kind of a
33:38tough go I just don't think that people
33:42related that well to metal stays but
33:46this I think they would relate to
33:48because we all know what the problem is
33:50right a woman's dress are men so I think
33:52women need help again more so yeah yeah
33:55yeah themselves yeah okay yeah all right
33:59David very good thank you thank you
34:01velvet preciate yeah my pleasure
34:03right alright great so let me mute you
34:06guys and Joaquin finally made it we're
34:09going to give Joaquim a shot with his
34:11product I'll do a quick intro and basic
34:14watching our team what
34:17what a G the J is silent
34:20no the J is pronounced oh ok Jackie
34:24yucky dead ok Jackie yes alright nice to
34:29meet you great nice to meet you too sir
34:31where'd you go mine and the rest of you
34:33know the folks here alright my party you
34:36have three minutes let's hear your
34:37product and we'll go game all right D
34:41all right so so good afternoon good
34:44evening everybody my name is Jackie
34:46Malik inventor of the world's first in
34:49somber clothes hanger this is a clothes
34:52hanger I introduced to you all it's a
34:54brand new clothing clothing hanger that
34:57is a solution to an old hang up in our
34:59living spaces millions of us of course
35:02you know around the world have a common
35:05problem properly storing and hanging up
35:07our clothes neat and organized in our
35:10closets so what we have here is is this
35:16beautiful desired chicken in yoga yeah
35:20thank you
35:21all right and what it does here use this
35:25hangers just like you you know you dress
35:29yourself undergarments like
35:30undergarments first being simply placing
35:34them here you know and then it acts as a
35:38a sharkbite it catches and holds and
35:42then you use your regular use of the
35:45hanger with your you're overlapping
35:47garments of pants see the t-shirt and
35:51the shirt and the jacket and what you
35:54have you know is a complete ensemble
35:57hanging all on one hand some people
36:02decide you know well you know they'll
36:04use it for scarves you know whatever or
36:07you know the ladies like my wife here
36:12she uh she has her complete her dress
36:17and her slip and a scarf I wonder if you
36:24guys can can really see so it's not you
36:28know I'll have to
36:30I have to demonstrate one of the eye I
36:33get it yeah
36:34so anyway as you can see all of my
36:38clothes here are hung up nice and neat
36:40no dresses and drawers I'm prepared for
36:44school work travel of any kind
36:46and I'm neat and organized
36:50and this wonderful anger is the first of
36:53its kind ever offered to the market
36:55it's a dynamite product I been a career
37:00trucker needed to find a solution to
37:04properly storing my clothes so I came up
37:07with the world's first and sample
37:10clothes hanger I patented in 2012 I
37:15started a business and started producing
37:19these and what happened is when I came
37:25to introduce these the larger companies
37:31of like a console and The Container
37:35Store was willing to accept orders but
37:38at this at that time ran out of money I
37:42was unable to produce you know the
37:44minimum $30,000 minimum $25,000 for the
37:48other store and so now I'm here with you
37:53guys pitching and hoping to you know do
37:56something you know around there that and
37:58get this thing into the homes of a
38:01millions of people this is a good
38:05product for those of you know of us who
38:09are on the gold constantly college bound
38:12individuals like I said you know any
38:16small and condensed spaces that people
38:19lives in this this is this is it you
38:22know no no extra furniture needed this
38:26is just take care everything so this is
38:30where I am alright
38:31okay good good good good good job to
38:33keep good job a couple of things yes
38:38because this is all about organization
38:41absolutely all about say
38:43space yes okay so obviously a lot of it
38:47could be done in the studio that would
38:49make it very visual I don't know if you
38:51ever saw or heard the movie called joy
38:53which was uh it was on last year ago
38:58Christmas he came out and it was about
39:01the life story of joy Mangano who is an
39:04inventor I'm aware of her right enjoy
39:07his very good friend and she's at HSN
39:11right now that one product that she came
39:13up with was called the huggable anger
39:15yes and they have sold almost 1 billion
39:21with a be 1/2 million of the hug morning
39:25all right then so that proves that the
39:29organizational category is there all
39:32right now her hanger your hanger are
39:34very different obviously yes and that's
39:36great oh that's because if it was too
39:39similar to hers then it would it would
39:41be tough to do yours very very different
39:44yeah then so that's a good thing and so
39:48she's done very very well with her
39:49hanger she's a great great just an
39:52incredible woman she has absolutely
39:55nothing she's a hard worker and she's
39:57she's terrific
39:59so anyhow so uh we know the categories
40:02there okay what I have found out for my
40:05wife which I was not aware she likes to
40:08plan out all of her outfits for the
40:10whole week yes all right
40:12not me you know then he does it that way
40:15right so this is perfect for somebody
40:17like that you're just looking you know
40:20on a Sunday night you can get everything
40:21ready for the whole week and you're a
40:23good time in the morning getting ready
40:25absolute about the the uncertainty of
40:28trying to figure out what am I going to
40:30wear did it right starts your day
40:32stressful like that right so right so I
40:35very very interesting you making you
40:38have a patent on it yes it on and are
40:41you selling them right now I am sewing
40:43right now individually what I do is I
40:47travel to college towns places of that
40:50sort because at this point you not only
40:54order 5000 you know Cheryl
40:56I'm you know and I'm not able to ship to
41:04the bigger guys yet yeah that's fine
41:06that's fine
41:06one good thing and I don't know if you
41:08were with us when I was talking about
41:09this or not but one good thing about
41:11American Dreams is you don't need large
41:14quantities to get started because this
41:17is all entrepreneurial a base this is to
41:19make it comfortable for the entrepreneur
41:21silk'n right
41:22no if HSN would want to do this Friday
41:25they're not going to come back and say
41:26Jackie we need 10,000 of these they
41:29might do it with 500 you know 300 you
41:32know they want to test it they want to
41:34test it and then if it does well then
41:36you know if it has history then then you
41:40can use that history to go out and raise
41:42money possibly you know to fund no it's
41:45going on okay I would suggest down the
41:48road not yet down the road maybe
41:51different colors yes you know of them
41:54because believe it or not hangers become
41:56addictive yes I know nobody understands
42:00how could a hanger be a dick it is
42:03because once you get organized in one
42:06part of the closet the rest of it looks
42:08like hell and so you want you want to
42:11say well I want to fix that and you want
42:12to fix that and so you end up redoing
42:15the whole cloth absolutely so I I think
42:19the categories there um so let me let me
42:23take it to the feet and see what they
42:24say and let's put it in front of them
42:27and then see what we can do on our next
42:29step okay all right fair enough fair
42:32enough okay I like it I like it very
42:35very lemony so register thank you so
42:37much carmine
42:39yeah just one quick question where are
42:40you making that now where the China oh
42:43you are not yeah I am making them in
42:46Shenzhen China and I use a independent
42:51Nam manufactured there it's our but I do
42:56intend to you know go with the best deal
43:00that I can get you know here you where
43:02possible there's great quality
43:05you know I hang these things up I put
43:08everything on there plus a heavy
43:09overcoat
43:10and will not say good good good okay
43:13because the one thing about the lower
43:16cell it also acts as a rebar you know
43:21that can come from sagging you know and
43:25that makes it you know I'm saying even
43:27stronger you know have any pounds it'll
43:29hold but I actually to if if I put the
43:36clothes on there which is the clothes is
43:38usually with all that closes usually two
43:41pounds yeah then what they overcoat or
43:44overcoat by itself usually way but maybe
43:48come and have two pounds to and have it
43:50I maybe five pounds toget a wool coat
43:53and so about seven yeah now we get on
43:57the air we could put awake we can put an
43:59actual weight well your I pound weights
44:02or whatever it is and we would have it
44:05hang from that yeah which showed us
44:07dirtiness of another finger yeah
44:09absolutely it I I know for sure I can
44:12take you know any easily ten pounds I
44:15know that for sure and behind that there
44:18it is yes well it looks like a it looks
44:21like a great product and I I can be
44:23sounds like you are kind of frustrated
44:26with the product but I tell you it looks
44:27like you did a great job and just
44:29selling your product is is awesome I
44:32think anyone that gets to the point
44:34where they're selling your product and
44:35people are buying it I think they're
44:37overcome some great odds so I think
44:39you're you're doing great yeah the only
44:42thing I would Jackie my would I would
44:44maybe tweak a little bit at the
44:46beginning presentation is give me the
44:49problem a little heavier at the
44:51beginning the problem that you ran into
44:53that caused you to create this product
44:57you've got a little bit later but if you
45:00start out that way it creates right
45:03creates that empathy it creates whether
45:05it makes sense missing something
45:08relate your problem to everybody else
45:10right everybody goes yeah I got it right
45:13absolutely I can do just that I know I
45:16know you can do it yeah yeah absolutely
45:18so so yeah and this is a this is a the
45:22first of
45:24of many to come so soon our plan I plan
45:28to make a serious dent in the in the
45:33hanger industry yes why not
45:39yeah so very good all right let's wrap
45:44up to any of our any of our guests all
45:47of you guys have been on any questions
45:49for myself or for Bob or Bob do you have
45:51any questions we're going to wrap up
45:52otherwise no I think I asked everything
45:56I was wondering about everything I need
45:57to find out what we need to do next
46:00we'll put in from the team time frame on
46:04that could be you know a week or so or
46:06in carmine you have all the contact
46:08information so I'm sure you'll you'll
46:11shoot them an email when we go but
46:13probably we're going to need the the
46:17video David already mentioned on his
46:20website Lois you may have to do a quick
46:23video on the phone which is no problem I
46:25mean don't worry I don't know Colin yes
46:28you can I don't care where you do it you
46:31may have to do a little video of your
46:33product may be standing up in the closet
46:35and putting stuff on it you know yeah I
46:38will I will I will have a demonstration
46:40done for you no later than tomorrow just
46:44also a great full demonstration I do it
46:47in and do it I would visualize you going
46:50in the closet having just like what you
46:52show your wife's hanger having
46:54everything on there may be taking off
46:56you know here's a hanger it looks like
46:58it's just the blouse right take that low
47:00stuff and you see something else take
47:02that off you see something else
47:04yeah dear oh yes yes okay no problem
47:07ready to buy a hanger on hey you know
47:10what especially you know Sam one there's
47:12where there's really no no other like it
47:16so you know that's that you know I think
47:18that all the time for you know his
47:20lessons of giving me you know the gift
47:22to uh you know create I do a lot of that
47:25I do games sorted everything but you
47:27know this right here has been you know
47:29it's a hangar but assassin II it's okay
47:32you know it really helps you know a lot
47:34of people around the world I've been to
47:36you know God I know they're going to you
47:39know places and I've seen you know
47:40people really small and then spaces and
47:44uh they look you know so do it and it
47:48works so alright alright sure I wish so
47:51much gentlemen everyone I appreciate you
47:54all being on the show today all did a
47:56great job Bob thank you so much for your
47:58time I just all appreciate all of us
48:00inventors everyone out there any of you
48:03listeners out there if you do have a
48:04product you know somebody that has a
48:05product please get in touch with us on
48:07inventors launchpad comm get in touch
48:10with one of these inventors they'll give
48:12you the guidance that you need they've
48:14all come a long way they've got a lot of
48:16knowledge of stuff go to Bob Circosta
48:17calm and contact Bob's team get your
48:21product on the air keep it moving and we
48:23appreciate all you guys and for me and
48:26Bob Circosta and all of our inventors I
48:29say thank you and good night everybody
48:32good night all right

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