Life-Changing-Residual-Income-Opportunity-and-Successful-Business-Ideas-multiple-income-streams
How to License Your Product; Mike Fisher Shares His Story of Success
November 6, 2017
Corporate photography: Robins Kitchens homewares retail store product display and interior fitout
Pitch to Walmart; Learn How to Pitch to Retailers
November 8, 2017

Download Inventors Roadmap to Success on Google Play and iTunes!

Google Play Apple iTunes


Since the advent of the commercial internet, Stephen Woessner has collected tens of thousands of data points that have given him the ability to identify what he calls the 8 Money Draining Mistakes. These are the things that literally cause a website to leak serious money…every day. Stephen teaches companies and organizations how to fix them…and how to fix them immediately. Stephen also teaches how to apply what he calls the 8 Money Making Opportunities. These are the things that really matter because they increase financial return on investment in the digital world by 200 to 500 percent or more in 12-months or less. And all of this can be done without needing technical skills. Stephen is host of the Onward Nation podcast, CEO of Predictive ROI, and a digital marketing authority, speaker, educator, and bestselling author two books, The Small Business Owner’s Handbook to Search Engine Optimization and Increase Online Sales through Viral Social Networking.
onwardnation.com

Watch the podcast here!

 
 

Podcast Notes

1YouTube generated podcast notes, please excuse any typos.
hi everyone and welcome to the inventors
0:04
Launchpad Network
0:05
I am carmine danesco your host for
0:08
today's show of the inventors Launchpad
0:11
and today on the launch pad I'm just a
0:14
bit nervous I have an expert podcaster
0:18
he's a CEO of predictive ROI
0:21
he's also the host of a top-ranked
0:24
podcast I mean they've been around for a
0:27
long time I think they have almost 600
0:28
episodes the name of the show is onward
0:31
nation he's an author he also has the
0:35
number one new release out book and
0:37
we'll talk about a little bit about that
0:39
today
0:39
he's a presenter he's a speaker he's a
0:42
trainer I mean he does so much he has
0:44
some super deep knowledge of internet
0:47
marketing business knowledge his name is
0:49
Steven Wesner and I welcome him to the
0:53
launch pad hey Steven are you over there
0:54
oh my goodness well holy bananas Carmen
0:58
I mean what an amazing introduction I'm
1:00
I'm blushing a bit very kind of you to
1:02
invite me to your show it's an honor to
1:05
be here with you and your audience thank
1:07
you my friend well I welcome you and
1:09
you're very welcome
1:10
I I was excited to have you on the show
1:13
I had went to I you know I we just spoke
1:15
prior to this I had read through your
1:18
book your brand new book out it's on
1:20
Amazon it is profitable podcasting is
1:23
that correct that is correct and we were
1:27
really excited with the launch and you
1:28
mentioned the number one new release and
1:30
in 18 hours it became a number one new
1:32
release on Amazon you know which really
1:35
blew us away you know of course we were
1:37
thrilled a little bit surprised too it
1:39
sort of taken aback but it was awesome
1:42
yeah well I think that we work right
1:45
into that I mean somebody like yourself
1:47
you you have a deep knowledge and
1:49
getting products out there getting
1:50
businesses out there and building it and
1:52
and having your book hit the number one
1:54
spot that quickly it kind of just proves
1:56
that your theories your processes work I
1:59
mean I have a book and I think that
2:01
between myself and my grandmother were
2:03
the only ones I void that's that's
2:06
probably not true okay
2:09
but I mean it shows I mean you're
2:11
probably a great feeling not only to hit
2:13
that number one spot
2:13
but it just shows that what you do your
2:16
processes work right yeah and we've had
2:20
a good fortune in blessing really to to
2:22
build a good community our shows listen
2:26
to now in a hundred and fifteen
2:27
countries you've been built we've been
2:29
able to build an email subscriber base
2:32
you know about 40,000 people in in a
2:35
relatively short period of time you know
2:37
a couple of years two and half years and
2:39
and so it's amazing that that has
2:41
happened but but the reason why it's
2:44
happened isn't because Steven is an
2:46
amazing host and you know it feels weird
2:49
talking about yourself in a third party
2:50
but earth or person but but anyway but
2:52
it isn't because of me it is because
2:54
we've been blessed to have incredible
2:57
awesome super generous guests come on
3:00
Dora show really open the kimono share
3:03
their expertise much as they do on your
3:05
show and really deliver an add value to
3:09
our community and then and then they
3:12
they are so excited about what they
3:15
shared that they share then the episode
3:17
with their community and so forth and so
3:19
it grows but so our our you know I guess
3:23
success metric our biggest one is the
3:25
fact that we've had incredible guests
3:28
incredible audience and in and we've
3:31
been able to benefit from that well it's
3:33
definitely working I listen to the show
3:35
um subscribe to it and sitting and
3:38
talking to some of the guests that you
3:40
have you know at the end of the day we
3:42
talked about this walking away with just
3:44
more knowledge I mean the knowledge that
3:45
you here to talk about being able to
3:47
push that out to your listener base it's
3:50
probably just a great feeling to know
3:51
that you know people are getting this
3:53
information that like you said you're a
3:55
conduit of it is a great feeling and in
4:00
in and it's just you know Tuesdays are
4:02
like they're kind of like going back to
4:05
school for me days right it's like oh
4:07
geez today I get to hang out with Kevin
4:10
Harrington from shark tank oh oh I get
4:12
to interview Gary Vaynerchuk oh I get to
4:14
hang out with Darren Hardy from Success
4:16
Magazine kind of Awesome right and in in
4:19
and so and at the end of a twos
4:22
day I think oh my gosh what in the world
4:25
was that that was so awesome
4:27
so of course there selfishly there's
4:29
that personal benefit for me because I'm
4:31
learning a lot from every single person
4:34
I get to talk to and that's fantastic
4:36
but then also you know being this
4:38
conduit like you said being able to sort
4:41
of be that conduit of all of this
4:44
helpful knowledge that comes over to our
4:46
audience and then getting emails from
4:48
our community it's like oh my gosh I
4:49
really enjoyed this episode because of
4:51
what she said da da da da da I mean that
4:54
just really warms my heart when when I
4:57
get those yeah I love getting emails
4:59
from from listeners and being able to
5:01
help them get things done and help good
5:03
I don't know you know they're listening
5:05
but being able to speak directly to them
5:07
and know they have a specific issue that
5:08
you can help them with it's a good
5:09
feeling
5:10
amen it is I I agree with you carmine
5:12
absolutely that's great that's great so
5:15
we spoke a little bit before we started
5:18
the show our listening base our
5:20
listeners out there they are and two
5:23
entrepreneurs inventors ideas people and
5:26
a lot of times and a lot of questions I
5:29
get are about what the what the inventor
5:34
should do next and they want to all
5:36
start business they love to be business
5:38
owners they want to be entrepreneurs
5:39
they might not want to be full-time
5:40
entrepreneurs they might need to have a
5:42
daily job but but I get a lot of
5:45
questions about you know I have this
5:47
product you know really what should they
5:49
do next to build that base that that
5:51
that background and things and I I
5:54
noticed just from reading your book the
5:57
last book podcast profitable odd casting
5:59
that a lot of the things you talked
6:01
about are really applicable not just a
6:04
podcasting but to almost any business
6:06
you know in it well thank you for that
6:08
and you because that's that's the
6:11
challenge right I've got this thing
6:12
now-now-now what am I gonna do with it
6:15
like how because it's sort of a fallacy
6:19
if you will and maybe even a little bit
6:20
of hyperbole and sometimes dare I say a
6:23
little bit of arrogance on the side of
6:25
the you know business owner inventor is
6:27
like hey I've got this thing and now the
6:29
entire world is gonna want it they're
6:31
gonna beat down my door to get it in and
6:34
unfortunately oftentimes that have
6:36
our lightning in a bottle sometimes with
6:37
certain products sure but it is a very
6:40
very small percentage
6:42
most of us no matter what industry
6:44
you're gonna be in we're gonna have to
6:46
get out there we're gonna have to pound
6:48
the pavement we're gonna have to you
6:49
know shake a lot of hands we're gonna
6:51
have to meet a lot of people or to have
6:52
Network we're have to get on social and
6:54
we're gonna have to sell and we're gonna
6:56
have to sell a lot and we're gonna have
6:58
to sell for really long hard days or for
7:00
really long hard days to make it happen
7:03
so I'd be happy to to go down that path
7:05
and an answer you know any questions and
7:08
really break it down so this can be you
7:10
know as tactical as possible for your
7:13
listeners if you'd like to go there yeah
7:14
that would be that would be great I mean
7:16
you know and some of the bass questions
7:19
that I get I kinda I kind of wrote them
7:20
down for business owners you know again
7:23
a lot of them are older or older people
7:25
that you know really didn't stay up on
7:29
social media and and business type
7:31
things you know they think brick and
7:34
mortar you know that when they think of
7:35
business and and they get thrown into
7:37
this craziness that we call social media
7:39
and email marketing and things in that
7:41
sense and I get a lot of questions on on
7:43
how they should start or what social
7:46
media platform they should start with I
7:49
mean they get a little they get overcome
7:53
by all the different social media
7:54
platforms and and that's one of the
7:56
first questions they say is which one
7:58
should I use hmm
7:59
well okay so let's think about that in
8:01
and so with respect to social the you're
8:06
the inventors within your community is
8:09
their ultimate goal to try and get that
8:11
into retail is their ultimate goal to
8:13
try and get that maybe and Amazon is
8:15
there or maybe direct-to-consumer what
8:18
do you find to be the most highly sought
8:21
after kind of distribution channel yeah
8:23
you know it's a good question it's kind
8:25
of a hybrid and again they aren't really
8:27
sure and a lot of times they'll talk to
8:29
us and though they'll want to build up
8:31
sales they'll want to build directly to
8:34
retail know they want to go directly to
8:36
the consumer if possible and and bring
8:39
them to the other website or wherever
8:41
they should and they want to take that
8:42
data and they want to be able to show it
8:45
to a retail or show it to a TV Shopping
8:46
Channel and say hey I do have people
8:50
who like my product I'm selling it to
8:52
them and and be able to show that data
8:55
because it is a question the retailers
8:57
or a retail buyer is gonna ask is you
8:59
know how many have you sold okay
9:01
and so I guess my initial suggestion
9:04
would be would be this you know to maybe
9:07
kind of kick off the conversation that
9:09
if if ultimately if one if a business
9:12
owner or inventor slash business owner
9:14
is trying to sell it you know
9:16
direct-to-consumer and ultimately they
9:19
want to get it into retail at some point
9:22
whether that's you know Amazon online
9:24
retail or an actual brick-and-mortar
9:25
that you mentioned before then I would
9:27
highly encourage them to become
9:29
knowledgeable about Facebook and
9:31
building a Facebook community and in so
9:36
then you know a couple of resources
9:37
there Mari Smith ma RI
9:41
Mari Smith it's phenomenal in that arena
9:43
Amy Porterfield is phenomenal in that
9:47
arena and so building a community on
9:50
Facebook selling it direct initially in
9:52
building some a crescendo if you will a
9:55
climax toward retail but doing that on
9:58
Facebook so several things that they
10:00
might want to consider you know a future
10:03
into retail they're probably gonna
10:05
really respect you having an email list
10:08
right that these are people who have
10:10
purchased the product and these are
10:12
people who are happy with the product
10:13
getting reviews on Facebook right that
10:17
that's going to be something that that
10:20
is a measurable tangible result a proof
10:22
of concept and so forth so building your
10:24
list email list getting reviews and then
10:27
also building a vibrant community not
10:30
going out and buying likes which you can
10:32
do unfortunately on Facebook but
10:33
actually building a vibrant community
10:36
and adding value to that community every
10:38
single day through Facebook would be
10:40
really important so those would be in my
10:42
opinion the three most important metrics
10:43
build your email list through Facebook
10:45
build your reviews through Facebook and
10:48
then ultimately build the size of your
10:50
community through Facebook but it has to
10:52
be an engaged community in my opinion
10:54
yeah yeah then and it seems like a lot
10:58
of our clients and other inventors that
11:01
are out there that are listening and
11:04
Facebook seems like that that that one
11:07
platform that there everyone's using
11:09
yeah they are and then and then the the
11:13
smart ones and I can't darn it I want to
11:15
say it's baby first and I may have that
11:17
name wrong but they've built a community
11:19
of almost 26 million people on Facebook
11:22
but but where they've done that really
11:24
smart is they've they've really
11:27
understood you know how Facebook live
11:28
can add value how Facebook video can add
11:31
value how that tied back into a robust
11:34
YouTube channel can add value but if but
11:38
if I'm just getting started if I'm an
11:40
inventor slash business owner and I'm
11:42
and I've got my thing and it's made now
11:44
and I want to start you know getting
11:47
some initial traction where am I going
11:50
to invest I'm going to invest in
11:52
Facebook in order to start to build that
11:54
momentum because the reality is Carmine
11:56
like you and I could say 'we need we on
11:58
Facebook LinkedIn Twitter you need to be
12:00
on YouTube and they're not gonna do it
12:02
it's gonna be overwhelming and nothing's
12:05
gonna get done so start building so if
12:07
retail is like business to consumer and
12:10
retail is ultimately where you want to
12:12
be then you need to build out on
12:14
Facebook first ya know that's great and
12:18
you're a million percent right I mean it
12:20
that's what happens they get overwhelmed
12:21
and then they just throw their hands up
12:23
and exactly that's a go anywhere right
12:26
or they do three posts on Facebook and
12:28
say well geez carmine I got I got so
12:30
plugged in on Facebook but it didn't
12:32
work for me well right exactly because
12:35
you did three posts on Facebook and
12:37
instead of maybe doing three a day as
12:40
opposed to three in a month look the the
12:42
other thing is set expectations a lot of
12:44
people look at you know Gary Vaynerchuk
12:45
Oh an opportunity to interview in going
12:48
to New York and that was just awesome
12:50
and a lot of people look at him as like
12:51
oh well you know it's an overnight
12:53
success you have 15 years in the making
12:55
or or I get questions like this and my
12:57
guess is you do too we're like either
12:59
you know somebody who's just starting
13:01
out looks at a an inventor who's really
13:03
done it right like a Kevin Harrington
13:05
who's really done it as seen on TV you
13:08
know Fame and so forth it's like well
13:10
how did he do I want to do that well
13:12
okay but you know let's let's give Kevin
13:15
a little bit of respect because he's
13:17
been doing her
13:17
for 40 years right so it takes time if
13:23
we're gonna be successful at this we
13:24
really have to recognize that today
13:27
least tomorrow in a really is 5 10 15
13:31
year journey to really be great at it
13:33
yeah the process is there and and that's
13:36
kind of what I love about what you do is
13:38
you kind of map it out there's no as you
13:40
said there's there's some people that
13:42
hit it on the head real quick but you
13:43
know there are some people that win the
13:44
lottery you know but but you can't
13:47
expect to do that you have to put a
13:49
process together a good foundation and
13:51
and and like you say is an overnight
13:54
success doesn't mean that it was
13:56
overnight for them Oh amen yeah it
14:01
exactly correct exactly correct and you
14:03
know being able to hang out with Kevin
14:05
Harrington and in in learning his
14:07
personal story all the way back from
14:09
when he was a dishwasher in his dad's
14:11
restaurant when he was 11 years old
14:12
that's where he learned entrepreneurship
14:15
and the lessons of grit and tenacity
14:17
that he benefits from today but you know
14:20
when he was 21 years old a college
14:22
student he was running a six million
14:24
dollar a year
14:25
HVAC contracting business with 25
14:27
employees and but but then at 22 is when
14:31
he started when he invented the
14:33
infomercial but you know that was 22
14:36
he's 60 today he's been doing that for
14:40
what is that thirty eight years being
14:42
the guy behind the infomercial as seen
14:44
on TV business right so you know we we
14:47
sometimes lose we kind of compare
14:50
somebody's front of stage to our back of
14:53
stage and think well no there's no
14:56
leapfrog over 38 years of experience
14:59
that's correct
15:00
and and the good part about it is there
15:03
are companies and and they're not trying
15:05
to say but like predictive ROI that you
15:07
have built that can help you can do that
15:10
you can leapfrog if you bring a company
15:12
in a lot of companies might not be able
15:14
to afford it or have to be able to
15:15
piecemeal it together but using using
15:19
knowledge from other people like your
15:21
podcast this podcast you can build on
15:23
that knowledge and maybe we move a
15:25
little bit quicker but you still have to
15:26
set it up you still have to do it right
15:28
yeah I mean it
15:31
absolutely correct and so yes can you
15:33
shorten your path with mentors experts
15:36
really smart teams that know what
15:39
they're doing of course does that take
15:41
budget yes does it save you time
15:43
absolutely does it increase your
15:45
capacity sure does and but but at the
15:49
same point - there's a lot of work on
15:52
the business owner themselves where he
15:55
or she really has to recognize that okay
15:58
now that the thing is done and and I
16:01
certainly don't mean to be disrespectful
16:02
to your audience but now that the thing
16:05
is done the work is just getting started
16:08
yes I totally totally agree and and most
16:11
inventors know that I think that it's
16:13
like everything else they they want to
16:15
do what they are you think they what
16:16
they know what they're good at and you
16:18
always push off the things you don't
16:20
know but they're so important and if if
16:23
you want that product to be successful
16:24
you you can't just let those pieces
16:27
slide because they're so important the
16:28
internet email marketing which I love to
16:31
talk a little bit about you will be an
16:32
email list right I mean so important
16:34
yeah happy to go down that path and let
16:39
me just close the loop on the on the
16:41
retail side so let's say that that one
16:45
of your listeners invented a product and
16:47
now once now wants to go down the path
16:49
of light b2b they're looking to reach
16:52
out to corporate buyers or they're
16:54
looking to I don't know go down some
16:57
other sort of path because it really
16:59
serves you know an industrial market
17:02
maybe or something like that
17:03
and and then I would really encourage
17:05
that listener of that inventor business
17:08
owner to really take a serious look at
17:10
LinkedIn and LinkedIn is going through
17:13
well it sounds kind of weird to say this
17:15
going through a Renaissance it's been
17:18
the most profitable social network
17:20
almost since day one it was profitable I
17:22
think in year two and but they're going
17:25
through a major rebuild right now with
17:27
how they're delivering advertising
17:29
through to their community they continue
17:31
to be on a very significant growth rate
17:33
I think they'll probably hit about six
17:34
hundred million members by the end of
17:36
this year their ad platform is going to
17:40
be awesome as we get into the fourth
17:42
quarter they're releasing a new update
17:44
but the ability to really find your
17:47
audience your b2b audience on LinkedIn
17:50
and go deep with them through long-form
17:53
content like blogs through sharing video
17:56
through in and one of the cool things
17:58
too about LinkedIn is that your number
18:01
of connections is kind of like sorry
18:03
your visual credibility indicator and so
18:05
if Carmine's got 15,000 you know
18:08
connections you know that's displayed on
18:10
this profile versus maybe somebody who
18:12
might have you know six hundred and
18:14
fifty and if people look at those right
18:16
or wrong people look at those in like
18:18
well on oh wait a minute so carmine must
18:21
really know a lot of people who I need
18:23
to know and so really kind of pay
18:25
attention to those things I would highly
18:26
encourage if it makes sense if your
18:29
audience is going down the BTB path
18:31
LinkedIn is gonna be a great channel
18:33
instead of Facebook LinkedIn would be
18:35
the right channel yeah and that's the
18:37
thing talking with somebody who really
18:39
knows and puts you on the right path
18:40
it's it's it's so important to go down
18:43
there that right path and and not spin
18:45
your wheels for a year year and a half
18:46
and then get discouraged and say you
18:48
don't know what's my product right
18:51
exactly exactly what how can I best add
18:54
value with respect to the email lists
18:56
well the email list again is is
18:58
something that I get a lot of questions
19:00
about is you know you know again are our
19:05
listeners are a little bit older
19:07
probably and I want to say old you know
19:09
within 40 to the 60 we do have younger
19:13
inventors and and they're very good at
19:14
social media stuff but they just you
19:18
know they hear all this terminology and
19:20
they're just not sure you know how to
19:22
even get started you know building email
19:24
lists or they have you know some emails
19:25
but they don't even know where their are
19:28
okay so a couple of things listless
19:31
first chat about systems essentially
19:34
kind of like what would be the
19:35
repository for the email addresses once
19:37
you get them okay okay
19:39
on the higher end of you know marketing
19:43
automation CRM so customer relationship
19:46
management software to world platforms
19:48
kind of the leaders if you're not kind
19:50
of they are the leaders first one would
19:52
be hub spot number one sales and
19:54
marketing automation platform on the
19:55
planet it's awesome but it's also
19:57
probably
19:58
the most expensive house spots great
20:01
next would be Infusionsoft in so
20:04
Infusionsoft for a couple hundred
20:05
dollars a month you could have some very
20:07
significant robust marketing automation
20:09
at CRM but for you know lots of people
20:12
especially just getting started business
20:15
owners they're like holy bananas $200 to
20:17
$300 a month that's insane and you know
20:20
what when you when you're watching your
20:22
budget that that is a lot a lot getting
20:25
started so then I would suggest some
20:27
other alternatives that they're just
20:30
absolutely fantastic would be you know
20:32
Constant Contact and or MailChimp to
20:36
tend to be two of our favorites and
20:38
those are really constant contact is
20:40
fantastic for really like pure email
20:43
distribution faster they're great at
20:45
creating kind of you know giving you
20:47
some editors and photos and that kind of
20:49
creep pretty good looking emails um and
20:52
not really needing a whole lot of tech
20:53
skills
20:54
that's what Constant Contact great then
20:56
MailChimp is you know if you want to
20:59
have a little bit of marketing
21:00
automation and what I mean by that is if
21:02
somebody subscribes to Carmine's email
21:04
list then then you've got some pre-built
21:06
emails that carmine is going to receive
21:08
they're gonna feel you know kind of
21:10
somewhat custom email chip is a little
21:13
bit better than that or better than
21:14
Constant Contact in that area and those
21:16
will be anywhere between thirty to forty
21:18
dollars a month depending upon this size
21:20
so a little bit of systems there and
21:23
then in in my in my opinion in
21:26
experience one of the best ways to best
21:29
ways I guess maybe three best ways to
21:31
build email list first would be to take
21:35
a page out of what carmine is giving you
21:37
right now listeners and that is and I
21:41
know I'm gonna sound really biased
21:42
because I have a podcast book I get it
21:45
have a podcast do exactly what carmine
21:50
is doing right now get out there build
21:53
an audience push yourself and then
21:55
during each episode say hey if you found
21:58
value in today's conversation it would
22:00
really mean a lot to me if you went to
22:02
xyz.com slash you know gift and opt-in
22:07
and get my twelve secrets to you know
22:09
inventing your next product or twelve
22:11
secrets to using this
22:12
thing or whatever but have some great
22:14
value for your listeners but at the same
22:16
point you're building an audience you're
22:18
building love trust and so forth around
22:20
your product and you and that's a great
22:23
thing so take a page out of the PlayBook
22:25
that carmine is giving to you in every
22:27
single episode and follow that in
22:30
addition to that I would highly suggest
22:32
that you think about list building on
22:34
Facebook and LinkedIn and here's what I
22:35
mean by that whatever the thing is that
22:37
you give away during your show you
22:39
should also give away on Facebook in
22:41
exchange for an email address say come
22:43
and download this thing you can run some
22:45
ads to it and then you can build your
22:47
list that way and then lastly I would
22:50
suggest we can slice these apart however
22:51
you like carmine is too if you do decide
22:54
to go down the path of getting active in
22:56
LinkedIn sending out a bunch of
22:58
connection requests where you have
23:00
mutual connections or hitting up people
23:02
who might be corporate buyers at some
23:04
place and sending out connection
23:05
requests why do I say suggest that you
23:07
do that LinkedIn is the only social
23:10
network the only social platform that
23:13
gives you the ability to export the
23:15
email addresses of everyone you're
23:17
connected with so if you reach out to
23:19
people who you eventually want to sell
23:21
to or be or meet or be introduced to
23:24
their community connect with them on
23:26
LinkedIn and then you'll get their email
23:28
addresses move those into Constant
23:29
Contact and now develop a relationship
23:31
Wow so so LinkedIn it sounds like it's a
23:36
it's a great b2b type platform it's it
23:40
is the best it is the fastest-growing
23:42
the fact that they give you the email
23:45
addresses of people you're connected
23:47
with is phenomenal you know and we got
23:50
really really serious about it over the
23:52
last probably six months and in so back
23:55
in April as we're getting ready for our
23:58
book launch I don't know I think I
23:59
probably had let's see April I would
24:02:00
have I probably had about 5500 LinkedIn
24:04:00
connections and then and then I really
24:07:00
got serious about it in 5500 that was
24:10:00
kind of organic through the podcasts and
24:12:00
some other stuff all right then we got
24:14:00
really really serious and I think I went
24:16:00
over 21,000 today and the point is is
24:21:00
that it isn't because I became some sort
24:23:00
of LinkedIn rockstar we certainly didn't
24:25:00
buy those
24:26:00
even think you can do that we did do
24:28:00
anything special other than being
24:31:00
intentional in really working it every
24:34:00
single day and so we went from taking in
24:36:00
to 300 connections a month to taking it
24:39:00
4 to 500 a day but just by reaching out
24:44:00
in connecting it's it's it's good I mean
24:48:00
I love all the things that you're saying
24:50:00
and it's good to me if you can't do all
24:54:00
these things don't be discouraged I know
24:56:00
big on teams and it's important to have
24:59:00
a team around you whether whether you
25:01:00
know it's your cousins or whoever
25:03:00
somebody just helping you but you I I
25:05:00
believe that no one really does anything
25:08:00
great without a good team behind them
25:09:00
and can't do all the things you
25:12:00
listeners out there that I seem is
25:14:00
talking about I mean how serious should
25:16:00
they be about bringing some people in to
25:18:00
help them should be very serious about
25:21:00
that but it doesn't mean that that
25:23:00
becomes w2 employees so to your point
25:26:00
right friends and family
25:28:00
great resource and they'll share your
25:30:00
passion or vision if they if they if
25:32:00
they love you they're gonna be inspired
25:34:00
by what it is you're trying to create
25:36:00
and it may be assist so that's kind of
25:39:00
your first ring of Defense right friends
25:40:00
and family people who love you second
25:42:00
would be geez do I really need some key
25:46:00
specialists do I need to go to like free
25:49:00
up comm do I need to go to up work dawg
25:52:00
do I need to go to LinkedIn or recruit
25:53:00
some tactical geniuses who are gonna
25:55:00
work on this little thing and it's gonna
25:58:00
cost 75 bucks but it's gonna create huge
26:00:00
impact because I hired the right guy
26:02:00
awesome right
26:04:00
and then and then and then thirdly I
26:06:00
would highly encourage and I know this
26:08:00
is gonna sound like self-promotion but I
26:09:00
would highly encourage your listeners to
26:11:00
listen to episode 137 of onward Nation
26:16:00
because I give our full I mean full
26:20:00
blueprint on how to recruit rock star
26:24:00
unpaid interns Wow
26:26:00
I mean it is all there in the show notes
26:28:00
print it out everything from emails
26:31:00
questions we ask in interviews
26:34:00
everything is in there and 100% full
26:36:00
transparency is free onward nation one
26:39:00
thirty-seven entire recipe we have
26:41:00
recruited 26 unpaid interns at
26:45:00
predictive ROI six or seven six
26:49:00
we hired is full-time employees on our
26:52:00
team it is a great blueprint takes work
26:54:00
but it is an awesome way to find
26:57:00
exceptional talent yeah and you you
27:00:00
actually speak about the the interns in
27:02:00
your book which I thought was a great
27:03:00
chapter because I truly believe that
27:06:00
bringing on interns that are excited
27:08:00
about working in the industry they're
27:10:00
fresh out of school or while they're in
27:12:00
school they're got to they're learning
27:14:00
the newest techniques they have the best
27:16:00
equipment they really are excited about
27:19:00
the industry I thought it was a great
27:20:00
idea and a great chapter to to learn
27:23:00
about how to bring in the right interns
27:25:00
and I know you kept some on you talked
27:26:00
about it some some high up level people
27:28:00
we have yeah my business partner today
27:31:00
Eric Jensen he serves on a day to day
27:33:00
basis as our VP of client services you
27:36:00
start as an intern Kathryn Besler who is
27:39:00
our director of content marketing on my
27:42:00
leadership team will be an owner within
27:44:00
predictive in less than 18 months start
27:46:00
as an unpaid intern in the list in the
27:49:00
list goes on and in and I also just want
27:53:00
to set expectations to that you know
27:55:00
somebody might be thinking oh well you
27:57:00
know it's easy for you to say because of
27:59:00
this that and the other thing look
28:01:00
predictive ROI is located in the tiny
28:04:00
little town of La Crosse Wisconsin which
28:07:00
most people have never heard of 51,000
28:09:00
people we have full-time employees and
28:11:00
nearly every time zone in the country
28:13:00
now we have a team of 16 and we've had
28:17:00
26 unpaid interns from universities like
28:20:00
Ohio State Duke Purdue University of
28:24:00
Minnesota and and I think I'm forgetting
28:27:00
several other big schools one of our
28:29:00
interns went on to grad school we
28:31:00
supported her she went on to grad school
28:33:00
at Stanford so my point is is that with
28:36:00
the right program that is in episode 137
28:41:00
you follow that script and you will be
28:44:00
able to recruit rock star interns from
28:46:00
major universities who are hungry to be
28:50:00
a part of your story for free
28:53:00
yeah Oh 100% and I think like you said
28:55:00
if you can take some of these interns
28:58:00
that are excited and want to work in the
29:00:00
industry and supplement what you can do
29:02:00
I mean don't shy away from it if you
29:04:00
don't know it bring in the right people
29:05:00
I mean you're giving them the blueprint
29:07:00
like you said it's so important to keep
29:09:00
forward movement right well exactly and
29:11:00
I think of I think back to Bob javi who
29:14:00
was one of our fantastic interns about
29:17:00
two and a half years ago and and she was
29:19:00
a she was a graduate student at Duke
29:22:00
University studying project management
29:24:00
at Duke and and had a background in
29:26:00
coding and and so forth and she said to
29:28:00
me she goes you know I think what I
29:31:00
could do is I think I could figure out a
29:33:00
way to take all of these Google
29:35:00
Analytics profiles and and pull all of
29:39:00
that data into a Google sheet and create
29:41:00
a custom dashboard I think I could do
29:43:00
that over the weekend does that sound
29:44:00
does that sound okay to you is my first
29:46:00
internship project yes please yeah we'll
29:54:00
take that I mean so again just to set
29:58:00
expectations exceptional talent is out
30:01:00
there for your listeners you just have
30:04:00
to get past truly what it is getting
30:06:00
past the mental barrier of saying oh
30:08:00
well no one's gonna want to jump in with
30:10:00
me on this project I'm too small I'm to
30:12:00
this I'm stop thinking that way and go
30:16:00
get yourself some interns from Duke
30:17:00
they're there
30:19:00
well you're you know I love how you met
30:22:00
I mean you you have to be mentally in it
30:24:00
you you can't think that it's not gonna
30:26:00
work or it's gonna fail I mean we all
30:28:00
make mistakes doing things but we have
30:29:00
to get the right people we have to keep
30:31:00
moving forward you know the product is
30:33:00
the product is that little piece like
30:35:00
you said and the rest of process moving
30:38:00
through it getting it done and really
30:40:00
that's those are the people that we see
30:41:00
that we think they're overnight
30:42:00
successes but really they've been
30:44:00
working on it for five ten years yeah
30:46:00
well you're you're exactly correct
30:48:00
carmine very well said my friend yeah
30:52:00
what do you guys so so what is the base
30:54:00
base thing that you guys do it at
30:57:00
predictive that you know if there are
31:00:00
some some of our clients or some of our
31:01:00
listeners maybe they're getting some
31:03:00
investment money or things like that is
31:04:00
that they could they could approach you
31:06:00
to work with well I I would I would sure
31:10:00
be honored to to have conversations with
31:12:00
with whomever you know thinks that we
31:14:00
could be helpful to them and so here
31:17:00
again I'm gonna sound bias I'm sure just
31:19:00
because you know it's chatting about
31:21:00
podcasting before but so podcasts is is
31:26:00
a very significant part of our you know
31:29:00
revenue and what we do on a day to day
31:31:00
basis but but it isn't just producing a
31:34:00
podcast cuz quite frankly get audio
31:36:00
edited lots of different places for you
31:38:00
know an inexpensive amount what we build
31:41:00
our systems we build a comprehensive
31:43:00
business development system that happens
31:46:00
to have a podcast at the center of it
31:48:00
and in everything from you know exposing
31:52:00
a business owner in building a community
31:54:00
right and then being able to pull that
31:57:00
community into quite frankly a sales
31:59:00
funnel from top to bottom so that we can
32:02:00
generate some opportunities at the
32:03:00
bottom that's what we're really really
32:05:00
good at
32:05:00
we're also great on LinkedIn in
32:07:00
generating leads on LinkedIn and really
32:10:00
getting somebody's platform to be pretty
32:13:00
serious on LinkedIn and we're great at
32:16:00
developing some expertise around PPC or
32:19:00
Google AdWords campaigns paid social
32:22:00
campaigns and so forth and then search
32:24:00
engine optimization is one of our
32:27:00
original core competencies it was my
32:28:00
first book and instilled today it's one
32:32:00
of our leading things that we do so
32:34:00
really it's at those four things
32:36:00
podcasts LinkedIn or paid social Google
32:40:00
Adwords and in SEO yeah and and again I
32:45:00
was I'm glad you got to mention what you
32:47:00
guys do there because I think it's
32:48:00
phenomenal I read through your website
32:50:00
which I think your website is great by
32:51:00
the way
32:52:00
well thanks out of all the things you
32:54:00
mentioned what's the least thing that
32:57:00
that a person who is unfamiliar what to
32:59:00
do is the search engine optimization we
33:01:00
hear that term all the time and I mean
33:03:00
it's constantly changing and clients
33:06:00
always always come to me and says oh my
33:08:00
my website's got a ranked my I got to do
33:10:00
this I got to do that but to me and
33:12:00
again Facebook is seems like it's more
33:14:00
important than the search engine
33:16:00
optimization and I could be totally
33:18:00
wrong what
33:19:00
um no I don't think you I don't think
33:22:00
you're wrong at all and in is we're
33:25:00
thinking about kind of a very balanced
33:27:00
holistic marketing program should those
33:31:00
four things be in there sure if somebody
33:34:00
has to is somebody if this scenario is
33:37:00
dang it I got this thing and I really
33:40:00
got to get it out in front of whatever
33:41:00
get some traction because I want to go
33:43:00
to retail do they need to do search
33:45:00
engine optimization yet no should they
33:48:00
do Facebook first probably in for a few
33:52:00
reasons with search engine optimization
33:54:00
you can't optimize air you need to have
33:57:00
really deep content you need to have
34:00:00
blog posts or content pages or five
34:02:00
hundred to a thousand words you need be
34:04:00
really specific about your keyword
34:06:00
targeting you need a website for that
34:08:00
stuff to be at so there's just it it
34:11:00
takes a lot of I don't want to say a lot
34:13:00
of time but it takes some significant
34:15:00
momentum to really get started with SEO
34:17:00
with Facebook you know you could be
34:19:00
running ads this afternoon right so it
34:22:00
really just depends on what the goals
34:24:00
are and what somebody's trying to
34:25:00
accomplish but if it's like the path of
34:27:00
least resistance getting really quick
34:29:00
and generating some revenue and getting
34:30:00
in front of buyers you know Facebook is
34:32:00
gonna do that quickly yeah and that's
34:35:00
what I love about the you mentioned
34:37:00
Facebook I mean it's it's not it's not
34:39:00
super easy to learn but if you you've
34:41:00
been using Facebook you're kind of
34:43:00
familiar with the platform already and
34:44:00
you just jump in there maybe you get
34:46:00
some somebody to help you just with that
34:48:00
like you said there's some sites out
34:49:00
there that you can hire somebody to set
34:51:00
up your your your your group or your
34:54:00
page on Facebook you know there's so
34:56:00
much to do but you're kind of familiar
34:58:00
with that's what I love about Facebook
34:59:00
is everyone's for why not everyone but
35:01:00
the film's familiarity of it it's a it's
35:04:00
a little easier for them to ease into it
35:06:00
you know over what is it 1.2 billion
35:09:00
people are familiar with it so that's
35:11:00
not much of a stretch carmine numbers I
35:14:00
mean when doing this for a long time I
35:17:00
have to but but when you mention those
35:19:00
numbers isn't it it's phenomenal it's to
35:21:00
say it's almost you know well I was just
35:26:00
thinking of some of the companies that
35:27:00
you and I were talking about in our
35:29:00
pre-interview chat right it's like big
35:32:00
numbers and isn't it funny
35:33:00
it's like oftentimes we come across
35:35:00
these companies that we think are like
35:37:00
these sleepy little companies whatever
35:38:00
you like I'm sorry what what did you say
35:41:00
you do how many billions of dollars in
35:43:00
revenue
35:44:00
it's just amazing it is and that's what
35:47:00
we love I know you do too
35:48:00
about this business you know you bring a
35:50:00
guest on and maybe you did a little bit
35:52:00
restore it also and they're telling you
35:53:00
about this you're like my god this is
35:55:00
unbelievable so that's what's exciting I
35:58:00
love business I love entrepreneurship I
36:00:00
love what we're doing and you know we
36:01:00
get to help people just by by putting
36:03:00
these podcasts out there you know as we
36:06:00
talked about one person listens to it it
36:08:00
gives them that little bit of
36:09:00
information and and and Steven and I are
36:11:00
us we're not saying you have to
36:13:00
implement all of these things that we
36:15:00
talked about right away you know pick
36:16:00
what you need and that's why we wanted
36:18:00
it to you know trying to space it out
36:20:00
start with something let it get working
36:23:00
you know specialize in that and then
36:25:00
move on to the next thing and no one can
36:27:00
implement all these things on their own
36:28:00
you know put a team together
36:29:00
right I mean I mean like Steven said
36:31:00
he's got several people helping him so
36:33:00
it wasn't always like that but it's nice
36:35:00
to have a good team well it is and but
36:39:00
you know maybe maybe maybe another
36:42:00
important point to kind of tease out for
36:45:00
your listeners is you know when we're
36:47:00
talking about these companies that are
36:48:00
doing hundreds of millions potentially
36:51:00
billions of dollars a year in revenue
36:54:00
they're companies that you might not
36:56:00
even know of today they're not household
36:59:00
names you've never heard of the founders
37:01:00
you know in and so one important thing
37:04:00
to make sure that we don't get caught up
37:06:00
in there is so much social media
37:08:00
hyperbole this out there there's so much
37:11:00
marketing hyperbole instead of thinking
37:14:00
that I'm gonna create this Facebook
37:15:00
strategy and I'm gonna go on boil the
37:17:00
ocean don't worry about boiling the
37:21:00
ocean worry about creating a and it
37:24:00
could be a very very very thin slate a
37:27:00
thin slice of an audience a small
37:30:00
community
37:31:00
Susan Friedman one of my great guests
37:33:00
and onward nation said Steven there are
37:35:00
riches in niches and your community
37:38:00
might be a thousand people and you could
37:40:00
become a billionaire from a thousand
37:43:00
people case in point
37:44:00
Cody Foster my guest in episode
37:47:00
eighty of onward nation runs a company
37:49:00
called advises Excel they'll do seven
37:52:00
billion dollars this year out of Topeka
37:55:00
Kansas and they started with an M Hollis
38:00:00
car mine or actually an audience of and
38:02:00
hasn't gotten that much bigger an
38:04:00
audience of a thousand financial
38:06:00
advisors that they want her to serve in
38:08:00
this country a thousand people and
38:10:00
they'll do seven billion this year so to
38:15:00
your listeners
38:15:00
you don't need 27 million people on
38:18:00
Facebook to like you you might need
38:21:00
fifty and that's it yeah and again
38:26:00
that's something to cover your book
38:27:00
you're so right everybody hears these
38:28:00
crazy numbers and I think that's what is
38:30:00
kind of a deterrent to some of our
38:33:00
listeners out there is they believe that
38:35:00
they have to have a hundred thousand
38:36:00
email lists of things that they're not
38:39:00
gonna be it's just I'm so happy that you
38:42:00
mentioned and I I didn't even think of
38:44:00
bringing that up it is so important to
38:46:00
realize that you don't need that many
38:48:00
but you just need to do it correctly
38:50:00
right and you know what so you sell it
38:53:00
to ten people first and then you know
38:56:00
eight people love it and two people
38:57:00
don't okay what are those two people not
39:00:00
like you adjust it next you sell it to
39:03:00
ten more and now nine people like it
39:05:00
awesome and you continue to iterate and
39:07:00
improve and build your community along
39:09:00
the way now is that slow growth yes but
39:13:00
it could also be very profitable growth
39:15:00
right and so advises Excel in the first
39:19:00
two their first year you know they had
39:22:00
modest growth in their second year they
39:25:00
and they hired two people the first year
39:27:00
the second year they hired thirteen the
39:31:00
third year they hired a hundred and
39:33:00
fifty so my point is is that find the
39:38:00
niche go deep with a handful of people
39:42:00
let them love you pay attention to what
39:45:00
they say do that right make those
39:49:00
improvements and then more people will
39:52:00
find you and it doesn't have to cost a
39:54:00
fortune it will take time and being
39:56:00
smart that's it it's awesome
39:59:00
you're exactly
40:00:00
right I mean you don't want to grow too
40:02:00
fast anyway especially if you're a
40:04:00
first-time visitor you're an inventor
40:06:00
that created a product you don't want to
40:08:00
grow too fast from from somebody who's
40:11:00
made a lot of mistakes try to go and I
40:15:00
know Steven knows you know he sees it
40:17:00
all day long you know so Steve we're
40:20:00
gonna we're gonna you know slowly close
40:21:00
up I appreciate you know we went
40:24:00
overtime a little bit but I know that
40:26:00
you do speaking events you do different
40:27:00
events are there any any events you guys
40:29:00
are have planned that you're gonna be
40:31:00
out on the road or anything where some
40:32:00
of the listeners might run into your
40:33:00
come see you well I don't I don't know
40:37:00
that we have any public events coming up
40:39:00
we do have several private events coming
40:40:00
up in in October November as well as I'm
40:46:00
teaching in January - but those are all
40:48:00
those are all closed private events and
40:53:00
so but the best way to define me or or
40:56:00
reach me as on on LinkedIn on you know
40:59:00
Facebook or you know in in finding me on
41:03:00
word nation calm but but I spend a lot
41:05:00
of time on LinkedIn so if anybody wants
41:06:00
to connect with me there though that
41:08:00
would be a great place and so thank you
41:12:00
very much for that carmine oh no problem
41:14:00
at all again I I know that people that
41:16:00
listen to this there's gonna be pure
41:17:00
centers that and have other questions
41:18:00
they're gonna want to reach out to
41:20:00
either myself or to you all of this
41:23:00
information will be available on the
41:24:00
event or Launchpad networks in those
41:26:00
pages they can certainly go there if you
41:29:00
have a question and you need it and you
41:31:00
don't can't get it over to Steven I will
41:33:00
certainly be able to forward it over to
41:34:00
him go ahead on to predict tomorrow I've
41:37:00
subscribe to either either of our
41:39:00
podcasts I don't usually set it to a
41:41:00
combination podcast that also inventors
41:44:00
launch pen network podcast I appreciate
41:47:00
it leave us a review right Steven I mean
41:49:00
we could really use the reviews if you
41:53:00
like what we're talking about if it
41:54:00
helps you all please if you're on iTunes
41:56:00
Google Play stat your leave us review it
41:59:00
really helps us get the word out to
42:00:00
other people who could use this
42:02:00
information for me carmine disco
42:07:00
inventors Launchpad Network our whole
42:08:00
crew here I do appreciate you Steven for
42:12:00
giving us your some time today and
42:13:00
passing your knowledge off to our
42:15:00
listeners well it's been a pleasure a
42:18:00
delight in an honor thank you so much
42:20:00
for the invitation I'm grateful for that
42:23:00
and just great questions wonderful
42:25:00
conversation it's just truly been a
42:27:00
delight to be here with you and your
42:29:00
audience carmine sincerely thank you my
42:31:00
friend thank you sir and again I
42:34:00
appreciate it we'll keep on listening
42:35:00
and we will talk to you soon my friend