Don’t Let F.E.A.R. Steal Your Success!
January 21, 2017
Bob Turel
Pitch Your Product Idea or Business Perfectly Each and Every Time with Bob Turel.
January 21, 2017

Watch the podcast here!

Podcast Notes

1You Tube generated podcast notes, please excuse any typos.
0:00everybody and welcome to inventors 0:07launchpad we are in season two of our
0:10podcast and that we have a special guest
0:12for us today on the launch pad and I
0:16wanted to welcome my partner Rick
0:19 Valderrama he is an air force that he's
0:23an invention expert he is a patent
0:25holder and like I said he is one of the
0:29major partners here at the launchpad he
0:32helps a lot of people take their
0:33products to market and I wanted to get
0:35him on here so we could explain a little
0:37bit about what he does and how he's
0:39helping investors
0:40hey Rick there i had to do I don't know
0:44if you heard my little intro I did for
0:47you earlier i just wanna let everybody
0:48know rick is in the same building as me
0:50is across the hall
0:51I come and sit in the office with me but
0:53I wasn't gonna let them and yeah I don't
0:56know you're my little intro as I said
0:59try to fill into guess what i missed and
1:03you know we'll get it right into what
1:06you do here at the launchpad
1:07that's not good oh my good mornings were
1:10all drama
1:11oh I start off my career in the military
1:15force of 11 years as a network engineer
1:19a focusing on a data engineering and
1:23very well it was very clear out there
1:28and began running a nike arm out of
1:32nowhere and exporter of the dead for
1:35five years built after about to keep
1:38going you're welcome you and then moved
1:41over to a telecommunication of which
1:44house where we sold telecommunications
1:47in actually over the world uh when I'm
1:51at Comic Con enesco we can be your
1:55friends and started to work together
1:59um I was always inventor continue you're
2:04always trying to invent things and make
2:06things better
2:07oh but at the time are now becoming
2:09friends started
2:10relation to work together and had a very
2:15important person in men on a community
2:18of logic hospital was the host of
2:22features and uh and I worries office and
2:26we were in a small room alright i saw
2:31was feeling nothing but of fucking
2:36people submitted to them to to put into
2:38HSN at that point we immediately saw the
2:43opportunity and this was in the in the
2:46list of the shortcake revolution i
2:50should say everyone was offshore tank
2:53conventions work the big things in
2:56common i thought about possibly the
2:58bulking being a rolling so we did we
3:02would also help and is we started
3:07developing small products and marketing
3:10we're very lucky
3:11first first product was a very simple
3:14product had mad men actually three
3:17months of development and in-store
3:20within six months it was very special
3:23and very well and and since then been
3:27trying to locate that over again it much
3:30um so I first want your business for
3:33three years you were a traditional puppy
3:35and what we did was we did a real moment
3:40company for life that were paying for
3:43specific part of a process meeting dad
3:49works for patch to look like suicides
3:54were slightly all variations of gay a
3:58plot of ready to go to market what we
4:00found was that most of our hearts were
4:03running out of my arm after spending
4:07tens of thousands of dollars developing
4:09a prototype and getting the intellectual
4:12property sport away and will always
4:15stuck in the same one as a that point is
4:19great where they can't watch straight
4:22when they can
4:23really test the market so my perspective
4:28of we face and because we didn't give
4:32them the opportunity to actually test
4:33their products so well we didn't want to
4:37show your clients that have the ability
4:40for manufacturing so we choose a model a
4:43little bit group of it and you said okay
4:45you want to be able to find that really
4:49had the resources investors or whatever
4:52to go all the way to the end up having
4:55already parts and test bark bark once
4:58you started that are we realized one
5:00major thing much of the work that was
5:02done running the prototyping the design
5:05work at work was actually done like 12
5:10defined by our designers and I came back
5:13and then everything has to be redone
5:17father met by our factory to get it
5:20ready for manufacturing because one of
5:21the things they don't tell you that the
5:23design shops in traditional development
5:24company is that all because you design a
5:28product that works well in those well
5:30for me for that perspective does it mean
5:32to manufacture and cost-effective way
5:35that can actually travel by market so at
5:40that point of the work i do we stop and
5:43read about and the interesting part was
5:45found that our factories would offer
5:48these resources and no pause it there
5:51was a water be so what we did was
5:56involved again and we eliminated all
5:58upfront costs and we said okay if we
6:01eliminate back off all that all of the
6:0450-50 over a thousand dollars that was
6:06that was charged and invested to develop
6:10products can be just used for
6:13manufacturing and all the benefits on it
6:16and as US Department you get a free
6:19version and we would be able to get that
6:22test market here it's worth for that and
6:26the best part about it is then every
6:30penny spent become real trouble
6:32investment because the end of
6:34today the process you have a reader 85
6:37and you can you senator buyers should
6:40send it to a potential life and you can
6:43send it
6:44I'm even using sams on and you just saw
6:47your education here usually close your
6:50money and that's the big difference
6:52I'll grab those people at the beginning
6:53of our of our company that
6:56ten-thousand-dollar there was no way for
6:58them to recover you know they're having
7:00a on the wall and have a point that show
7:03their friends but there was no way that
7:05direction over their money order to get
7:07your investor out of what we did was we
7:10created a solution process that enables
7:13the best inventor do that and that
7:17doesn't really get right on it alright
7:21that's that obviously an interesting
7:25system that you have come up with and
7:27that we've come up with that event is
7:28Launchpad now obviously everyone has
7:31systems that they profess that are
7:35working that are the best need the
7:37street is anyone else doing this type of
7:40i want to say sequence for this type of
7:43process in the industry and since you
7:48switched over
7:49has it been as successful as you think
7:52it or wanted to be
7:54oh well that's a good question so are we
7:58I don't believe that anyone doing it the
8:01way we are and that is not to say that
8:03they are special in you in any way i can
8:08probably do anything that special what
8:11we did was oh we're just not businessmen
8:15and we are objective get up to majak
8:19right there are our number one intention
8:21of five developers are typically
8:24engineers that want to the wellness
8:26products that they have no wheelchair a
8:28real desire on how I actually write the
8:31manufacturing side all they want to
8:34chance it will care about don't want to
8:37find yourself right they there will
8:39eject it is to take the chance and
8:41manufacture do this
8:43do it can and that they're they're not
8:47they really don't care that much about
8:49designing it when they really work there
8:51you know what we did with you that from
8:54a high level and we saw the application
8:58and working in traditional regional
8:59speeds back and you said hey you know
9:02let's try to eliminate as much as
9:05yes giving the inventor the best
9:07opportunity to bring the pot hole until
9:11inaccurate bleep did I don't know only
9:14one drinking that way now
9:16uh we've been successful in that the
9:20client that have gone all the way have
9:22you know I i believe them to be
9:24successful because they have inventory
9:25they calculated and go to retail it will
9:29eat you to go on TV shows go on to send
9:33do everything they can do their part for
9:35all himself right but you have the
9:38ability to go to trade shows and their
9:41best my respect around all that you know
9:44are all the millions
9:45no but they're expensive thousand
9:48dollars and have have a nice little
9:50asian guy on the wall and closer to
9:52their friends and that's it you know
9:54what we want to know is do you sleep at
9:58night and we know that everyone that has
10:00money with up to support us
10:05yeah so again I go back to it in just
10:08the last couple items that you mention
10:10it seems like you guys are we and by the
10:13way Rick runs most of the front end of
10:17the officers speaking with adventures I
10:19so you pretty much talked with
10:20adventures daily or who it seems to me
10:24that there is a a certain sequence that
10:27is beneficial for an adventure to who
10:31follow a lot of inventors get this
10:34guided or misinformation I'm sure I'm
10:36sure you hear these horrible tales
10:39everybody was right right so that
10:44obviously I don't want you have to cover
10:46the whole sequence in your mind and in
10:48your system is there a certain sequence
10:50that adventure should follow that I mean
10:53definitely need the
10:55he is armed is too
11:00try not to spend as much money on the
11:03beginning with full intellectual
11:04property big things from investment
11:06perspective this dish and it's difficult
11:08for metrics because they're so
11:09emotionally attached to the product the
11:12reason you know we have invented
11:13yourself become emotionally attached to
11:15you become wider and and and you get
11:18this process that there's no using to
11:21get a patent individual market you know
11:24their original package there for a
11:26reason right there are there are
11:29consumer markets in my testing for a
11:32reason they're ancient to just that you
11:35can really test at a little not invest
11:38every investment you can make a real of
11:40a little way possible that there's no
11:43getting around it there's no easy way to
11:45shortcut you understand and acknowledge
11:47somebody to draw an animation and get a
11:52life and we're going to be rich
11:53I mean back to happen but they just
11:56usually people also won the lottery flat
11:58right so those things are coming but the
12:01chances are a licensee is going to need
12:05to expand the numbers going to connect
12:08doesn't definitely digg product i want
12:10you caught on with you had in the past
12:12they want to know there are real also
12:15list for the best time and you doing you
12:19know arm and and go and I can guarantee
12:23you know retailer is going to place of
12:26purchase or idea digital that so there
12:30is a sequence you don't want to you know
12:33and again a little negatively on on our
12:36competition on the other invention
12:38copies debut with agent Holly well they
12:41do the one little niche of the entire
12:43project we have this step in this
12:46process but we do well is we look at
12:49everything from my level and conditions
12:51to be 10 where they had a little
12:53snippets and they focus on that goes
12:55well if you pay smaller companies a five
12:59ten fifteen thousand dollars or imply
13:00they do with a single page do you know
13:03day just had they don't know actually
13:06doing a lot we don't know about
13:09I do or it's not marketing or anything
13:11like that so in all you know it's very
13:16definitely points and you have to do it
13:18in the right water
13:19uh you're a real shot mr. banning do
13:23investors you have like yes finally all
13:26events you can go out when you could buy
13:28a person do a real toilet I said that
13:33everything perfectly and 100,000 all
13:36sporting life and it then we'll see that
13:39process you should do you do a little
13:42place in the office and a couple hundred
13:44thousand dollars and know-how no real
13:46shot but you know tomorrow and try to
13:49get the most out of your other inventors
13:51now that's exactly right and you know
13:55just to kind of jump off subject and and
13:57I know where we're going to have recon
13:59do is just several subjects a great
14:01cover we could turn this into a several
14:03hour of session but I kind of jumping
14:06off a job something off subject here and
14:09i wanna wanted to ask Rick something
14:11real quick about you know I know that
14:13policy or the motto for inventors
14:15Launchpad is everything from from Mac in
14:18store shelves so I wanted to just kinda
14:21he probably and and I hear a lot that
14:24people always want you to tell them if
14:27they believe that their ideas good or
14:28not this end and I get this a lot and I
14:32wanted to you know Susan if there's a
14:35certain product that sticks out of your
14:36mind that was good or bad and I just let
14:38listeners know what does it matter is
14:41you believe that this product is good or
14:44absolutely not now oh it's hard to tell
14:48you and we always say the ongoing same
14:52here is only would the shoot that fit
14:55our office and the little chance that
14:58that bothers me a somebody's doing is
15:01all right so there there there no way
15:05knowing different apartment well from
15:09that perspective and you are right
15:11marketing is your right relationships
15:13you can make anything going to get rain
15:15like that mean if you have money you can
15:17you get really
15:19pretty sloppy you are without being said
15:22some of the best parts out there not got
15:25any kind of because there are the
15:28resources or the lost wages do it great
15:31so you know there's no telling which one
15:36you know we promote each other what you
15:38know go out it's gonna cost you anything
15:41that's going to do it invested money we
15:46can meet your lady five different people
15:48and then you don't think decide that you
15:52don't you'll be able to seat if you get
15:54it out and put in a bar listening though
15:55they don't you feel like you can put a
15:58real chance out there and then again you
15:59wanna trade shows and you can refusing
16:02to do so your father and his army base
16:04on the very process that don't sell at
16:07all right eventually do fire or because
16:10you're typically finish that they are
16:12are solving problems that they had that
16:15someone else had as well and your
16:17particular product which I'm probably
16:19mention the name of that we thought
16:21originally was not a very good that
16:24you're here and you know every month you
16:28know we just fly by all the people have
16:31loved this spot right and and in my mind
16:34I wasn't talking about you guys a lot of
16:36publicity stunts it
16:38we got a lot of business in several ways
16:42and do with one that from the beginning
16:44I thought was doing but it's very well
16:48for us and hopefully back and on against
16:52the little ones involving the best in
16:54doing so you know no way of knowing I
16:56tell everyone to go or are you know if
17:01the main thing is like it's not the
17:03money but keep the cost factor that's
17:05really more important than actually like
17:07if the product cost if you can still
17:11order for five dollars and costume for
17:14also make that right there is no that's
17:16that's set it right
17:18there's no getting around however our is
17:22in the observations and you can beat it
17:24for a percent of what you need to
17:28recharge for there's no no
17:31wanna try okay good see it seems like
17:35everything we're talking about these it
17:36just falls back onto the the correct
17:39sequence and taking your product to
17:41market like not jumping ahead and as you
17:43said earlier you know investors are
17:45mostly attached i mean i get emotionally
17:47attached to my ideas i think all my
17:48ideas are great but you know once i once
17:51I look at him and I and I really go back
17:54and I and I say old man you know last
17:55week I thought this idea was great but
17:57it turned out that you know after i
17:59thought about it wasn't so great but you
18:01know we have people and inventors that
18:03that are out there that have been
18:05working on their products for years you
18:08probably see and and get inventions that
18:10come to you after five or six years of
18:12having this idea in their head and one
18:15of the big things that I run into when i
18:17talk two inventors is that is that they
18:20always want to be first to market like
18:21it's so important for them to be first
18:23to market it seems like your sequence it
18:27really doesn't take that into account
18:28because it doesn't really matter if
18:30their first to market and and in the
18:32other cases is it is it a good idea to
18:34be first to market so you know most of
18:37the time it is
18:38I mean it's really not that important I
18:40mean there's exercise where you know
18:42where it is beginning of january of
18:44dollars everything and every day this
18:47month they'll be on us going to have and
18:51most of them come out for certain
18:53variations and all of them are going to
18:54make money
18:55it's just the way it fresh people buy
18:58products of their marketing directly in
19:01this month people will make money i'm
19:03being first-to-market definitely can
19:05give you an advantage is if you're
19:07looking at licensing is very important
19:09to that pitch to be able to to have
19:13intellectual property on a certain
19:14product right that's important but the
19:18reality is a beautiful product and it's
19:20good it will be hot right
19:23there's nothing wrong with that you
19:24don't walgreens is the thousand
19:27locations of it and a prostitute
19:29everyone wins yet competition is not
19:32about that are you know they can help
19:34push this can help you make more sales
19:37so never be afraid of other products
19:42from the market or you
19:43being a comparison part that you know
19:45you think you could pop and complete go
19:48for ok that's good that's actually good
19:52advice i mean we get people that they
19:54are so dead set on being first to market
19:56that they're actually fearful about
19:59people about their product and then what
20:01happens is that when you don't tell
20:03somebody about your product could never
20:05move ahead
20:06oh then you know they see it out there
20:09they see it on TV and they somebody
20:10stole my product but the reason it think
20:14about it really wasn't there so they're
20:15fearful about selling it and go from the
20:17invention from the adventure side and
20:19the the information that you're giving
20:22to potential investors in ventures out
20:25there i think this is a good advice
20:27because being first market in the long
20:30run isn't as important as rick i just
20:33pointed out about that
20:35so Rick real quick I'm you know we're
20:37kind of getting low on time once again
20:39we're going to have you on the show you
20:40know several times throughout the year
20:41but is their product out there right now
20:44that that you guys are kind of proud
20:47over that you're working on some stuff
20:48for that maybe we should be looking out
20:51well I mean we have a couple products
20:54are launching this year
20:56oh the movie bro bro this is one airing
21:00our HSN and the bottom one we think
21:03that's going to have a huge impact into
21:05the second Corps awfully third quarter
21:08oh and you know that's one of the the
21:09hot 100 we also have a few that are that
21:13you know we hope the watches meeting in
21:16the middle of the year but you know it
21:18as long as you know on the operations
21:20side manufacturing fail another there's
21:24some issues that come into what we do is
21:26we focus on only a couple good one
21:28we have some that we can talk about that
21:30our area south national TV shows here
21:32soon and we can mention those because uh
21:35until it airs on TV but i do have some
21:39good talks with your product that's
21:42great that's awesome done there anyway
21:43or what's the best way for people to get
21:45in touch with you if they need some help
21:47with a product or they wanted to get
21:48moving with the product what you think
21:51to get you well I i won the development
21:54of home for my office
21:56different but obviously if you go on to
21:59our website and you fill out a the
22:03information there it will mention gets
22:06me Marshall people call contact you but
22:09I I review everything i'm a part of that
22:12whole process voices you email me
22:14directly a Rick adding bits on
22:17i'll be happy to answer any questions
22:20anybody may have over or the right
22:23direction in our little talk about this
22:25even if you can use another company i
22:28can give you some insight or we already
22:31are going to help somebody with somebody
22:32you can be called i can i can definitely
22:35use me like you look out for
22:38oh you know we don't mind helping people
22:41okay great so I mean if they're going to
22:44contact you do with you guys signed a
22:46nondisclosure agreement where you climb
22:47the sauna really working after it
22:50doesn't matter if you sign this
22:51non-disclosure agreements signed yet we
22:54do not forget we have no problem signing
22:57the non-disclosure oh that is something
23:00that you know we found that many
23:05companies and industries refused to sign
23:07NDA's and we have no idea why we have no
23:10intention of stealing an idea
23:12copying idea doing anything that idea
23:14that this outside of making our company
23:17makes money in our inventors hall
23:21particular market oh that's it is this
23:25is it all the process not not part of
23:28our company so there's no reason
23:30uh not find someone shares an idea with
23:34our team are you don't never leave the
23:37doors or RT
23:40well very good man i mean i know that
23:44some of the some of the questions that
23:46we get all the time about a
23:47nondisclosure agreement is important for
23:49disclosure purposes if you are going to
23:53go for a patently around but the actual
23:55non-disclosure agreement that i know
23:57that we are never ever have a problem
23:58sign when it notes said have no
24:02intention of copying someone's idea and
24:05its most people don't you know the the
24:08actual amount of products that gets old
24:09it probably solo but people are very
24:12scared and fearful about it so so in
24:15closing Ricky I mean is there anything
24:16that we haven't covered anything you
24:18want to just mention before we close out
24:20this podcast and let you get back to
24:23no I thought it was great talking to you
24:26hold your listeners you know start off
24:30because 17 trying to get their paws off
24:32me and you know it you got it you got
24:34one shot go for you know having to do
24:37that never remove your your home to do
24:41it any good
24:42you know that the world any good so we
24:44need as much as many innovative products
24:46we can also share them with us and
24:48hopefully we can show them the world
24:51alright well thank you thank you spend
24:53that time with our listeners there was a
24:55Rick balderama he is definitely an
24:58invention expertise the patent holder is
24:59an inventor himself and again if you
25:02need some help with a product with some
25:04help with any of the steps and getting
25:07your product out there i urge you to
25:09reach out to Rick or somebody on the
25:10scene go to Venice launchpad website
25:12invented lunch bad dot-com i could find
25:15probably on facebook but reach out to
25:19them before you move forward even if
25:20you're engaged with another company
25:22again I urge you to find some help get a
25:26second opinion as we as we heard the
25:30sequence of taking your product to
25:32market is very very important not only
25:34in timing budding providing and keeping
25:37those needed funds to move forward so
25:39for us over here and vendors launchpad
25:43for myself I had invented launchpad
25:46podcast we thank you for listening in
25:49and looked up again and tell your
25:51friends about our podcast
25:54you can go on out to IQs and leave us a
25:56review we could really use the help and
25:59we'll talk to you soon take care