Quirky, Harnessing The Power of The Invention Community.

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Listen as Inventors Pitch Their Product to Bob Circosta, TV’s Billion Dollar Man and See if Their Product Has What it Takes to be on TV.
October 2, 2017
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Finding Factories to Make Your Invention
October 4, 2017

I think we can all agree that the life for an inventor is generally very up and down. We face challenges on every step we take in not only creating our inventions but also then figuring out what’s next. However true inventors will always persevere and push on. Gina Waldhorn discusses why the inventor community is so special and what independent inventors have to offer major manufacturers as well as the greatest challenges facing inventors and some solutions that may be able to push your product to the next level.
https://www.quirky.com

www.inventorslaunchpad.com

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Podcast Notes

1You Tube Transcription
hi everyone and welcome to another
0:03
episode on the inventors Launchpad
0:05
Network we're doing a special four part
0:09
series today on launching or relaunching
0:12
the quirky brand the quirky business and
0:15
I'm honored to have the president of
0:17
quirky on with us throughout this series
0:19
Jean Walt horn and I believe she's on
0:21
with us now hey Gina are you over there
0:23
oh no problem this is so much fun we
0:29
were you know we were talking earlier on
0:31
the show you know before we started the
0:33
show just about you know how much fun it
0:35
is talking about inventions and talking
0:38
about how you're going to be helping
0:40
people and after we filmed or recorded
0:42
our first show the other day I was so
0:46
excited because we're answering
0:47
questions but I I was getting excited
0:49
knowing that people that are gonna be on
0:51
the quirky platform are actually going
0:53
to get the help they need which is you
0:56
know it's kind of fantastic because
0:57
you're an inventor you're a
0:58
businesswoman you do all those things
1:00
and I you know you get into this
1:01
business obviously to make money all
1:03
kinds of is to make money but it's also
1:05
you have to be passionate about what you
1:06
do and from the first show it seemed
1:08
like you're very passionate about the
1:10
invasion in the innovation and inventor
1:12
industry family my dad has started an
1:24
auto repair store I think about forty
1:27
five years ago now and he also was an
1:31
avid biker so he writes Harley Davidson
1:34
as if he's invented quite a few little
1:36
contraptions for his Harley Davidson for
1:39
example he created something he calls
1:42
the easy smoker which is a clip that
1:46
sits on your motorcycle handles that
1:50
holds your cigar which she doesn't even
1:52
really smoke cigars just like um and
1:55
look like kind of Easy Rider style so he
1:57
named he's a smoker and it was
1:59
fabricating this stuff aside and just
2:02
you know running his own business and so
2:05
I've always really been attracted to
2:07
that
2:08
endeavours and then on my own like I
2:11
said I was working while I was at the
2:15
advertising agencies I kind of tinkered
2:18
on the side building hey chicken wing
2:20
dipping Bowl I came up with an alarm for
2:24
your wallet to work pic poppers but how
2:32
do you say it I came up with a alarm
2:40
system to pick pocketers I want to say
2:45
middle school and my dad RadioShack
2:49
chronic pieces and help me solder it
2:52
together and around with a large piece
2:57
of electronics have touched her wallet
3:00
although I would say I suppose now a
3:03
larger piece a small piece of
3:05
electronics is your actual wallet today
3:07
so maybe I was actually decades ahead of
3:09
my time that one but anyway I've always
3:12
been very passionate about the content
3:16
invention and always looking for a way
3:18
to turn that hobby into my actual career
3:22
and I'm not you know porky allows me to
3:24
have fun helping others do that yeah
3:27
well it is apparent that you love what
3:30
you do you love business again you know
3:32
as I was doing some research before
3:34
these episodes on things that you've
3:36
done in the companies that you've
3:37
started and worked in it's it's great I
3:41
mean that's really what quirky is all
3:43
about entrepreneurship innovation
3:46
inventions and you know you have a
3:48
family a lot of your inventors have
3:50
families they have to find time to do
3:52
the things that they love even though
3:53
they love being with their family love
3:55
doing things there's that passion and
3:56
drive to be successful and get that idea
3:59
out there and you know being able to
4:01
balance that is sometimes a little
4:04
tricky and you know is that something
4:06
something that you experience every once
4:08
in a while
4:17
seek into my being mother and a new
4:20
mother I devised all sorts of little
4:24
contraptions to keep my ten-month-old
4:27
busy I am now working on a pillow tight
4:33
headrest to attach to the side of the
4:36
crib since I spend a lot of my nights
4:38
bending over in a very awkward stance to
4:41
rub his belly while he's screaming and
4:43
won't sleep and find myself getting kind
4:46
of neck cramps as my head is kind of
4:48
leaning on this very sturdy wooden crib
4:52
edge so that's one thing I find that I
4:55
think moms make incredible adventures on
4:58
turkey we have an unbelievable community
5:00
of moms that are in bed Damian I found
5:02
myself kind of empathizing with a lot of
5:06
the problems that they encounter that
5:09
led them to develop solutions for babies
5:11
and toddlers and just parenting in
5:13
general so there is an overlap that I'm
5:16
encountering out my own life and then
5:19
yeah I mean it's it's certainly quite an
5:21
endeavor we've undertaken to kind of
5:23
revitalize the four key brand or key
5:25
platform and it takes a lot of time and
5:28
a lot of work but I've got an
5:29
unbelievable team around me and luckily
5:31
because you know the internet I can work
5:34
from anywhere so I can I'm sending
5:37
emails well I've got my head on the edge
5:39
of the crib in one hand in the crib I
5:41
turned down the brightness on the phone
5:42
and you know replying to emails with my
5:45
other hand as I rub my belly
5:50
very cool yes that's the great ending to
5:53
that he says I'm sure that it keeps you
5:55
busy there's no doubt about it and I
5:56
will agree with you a million percent
5:57
there are some fantastic mom inventors
6:01
we love mom inventors women inventors
6:04
here at the launch pad they're very
6:06
driven I think we talked about that they
6:07
know exactly what they want they don't
6:09
leave it open there's no there's no
6:12
nothing left to chance and it's good and
6:14
it's good for us because it is easier
6:16
when we're making your product that's in
6:18
someone's head if they're very organized
6:21
and they know what they want which
6:23
you know they know someone knows how to
6:25
manage a calendar it's a mom and a
6:28
mother multiple children who's got
6:29
soccer lessons and piano lessons and she
6:33
just doesn't have time to dawdle so
6:36
they're very practical they make
6:38
important decisions quickly on their
6:40
inventions you know and I've just
6:43
enjoyed working with all of the
6:45
inventors on the platform and honestly
6:50
parents in general there's you know it's
6:52
equal for dads to anyone who's kind of
6:54
raising a family or a kid is encountered
6:58
baby daily problems and they come up
7:00
with some pretty amazing solutions to
7:02
them so moms and dads out there are some
7:04
of my favorite adventuresome wet well
7:07
that kind of brings me to to jump right
7:09
in so you know a mom or a family and
7:12
they have a tas idea and we talked about
7:15
an overview on our first episode and
7:17
what i mean 50 if they're weighing their
7:21
their options with this idea you know
7:24
whether they make it themselves they go
7:26
with the licensing with someone or you
7:28
know they say menu that quirky system
7:30
what I mean what are those benefits that
7:32
they should really take in that is going
7:34
to get them to log on put their idea up
7:36
there what are those just off the top
7:38
your head some some of those benefits to
7:39
get them on the system I'd say one of
7:43
the biggest benefits is the community
7:45
itself so if you have an idea but you're
7:50
not really sure what form factor that
7:53
idea should take how it should be built
7:55
what kind of materials it should you
7:58
know should be used to develop that
8:00
product perky is a fantastic resource to
8:04
tap into the power of the crowd to have
8:06
like-minded individuals or a diverse
8:08
group of people who come from all sorts
8:11
of different backgrounds and have
8:13
different skill sets to contribute and
8:15
collaborate on enhancing and iterating
8:17
hunger ideas so while you're examining
8:19
start with just the spark or I think I
8:22
said viously
8:23
you may just have identified a problem
8:25
and a potential solution you can use the
8:29
community to then take that idea to the
8:32
next level and really start to crystal
8:35
how that idea becomes a real marketable
8:38
viable product so let the community help
8:42
you perky hopes as well so we have
8:44
designed resources that will put against
8:47
that product once it kind of passes a
8:49
certain gate and I can talk a little bit
8:51
about what those gates are but I think
8:53
probably one of the most meaningful
8:55
benefits to putting a freudian turkey is
8:58
is that community and you know when you
9:01
come on as an inventor you submit that
9:04
idea it's yours your name is associated
9:06
with that invention and you will be
9:09
receiving the bulk of the royalties for
9:11
that invention collaborators also
9:14
receive a royalty which is part of the
9:16
engine and that comes back to help you
9:18
in the backend when you have this army
9:20
of three or four five thousand
9:22
collaborators all marketing your product
9:25
under behind once it hits shelves but
9:28
you still remain kind of the anchor and
9:31
you know the attribution and the credit
9:34
and the majority of the royalty goes to
9:36
you so you're really getting the benefit
9:38
to invest in you know sourcing
9:42
additional help to build your idea so so
9:47
yeah and that's why this makes so much
9:49
sense and I was so happy to be speaking
9:52
about this so I log on there I'm
9:55
somebody who doesn't know too much about
9:56
all the steps am i losing control my
9:59
idea I'm kind of a control freak say III
10:02
I know exactly what I want do I have the
10:04
ability to allow certain collaborators
10:07
certain people to work with me or is it
10:09
just kind of open and I just need to I'm
10:12
stuck with what I get that's a great
10:14
question you're definitely in control so
10:16
through the submission process there is
10:19
a step where you get to select whether
10:21
or not I'd like to put that idea public
10:24
or keep it private
10:26
you keep right then you do still have
10:28
the opportunity to invite select users
10:33
of which you directly put in their email
10:36
address or their name to collaborate on
10:38
your invention but it completely remains
10:41
private and you don't ever have to put
10:44
it
10:44
public if you don't want to and a lot of
10:47
inventors who maybe already have
10:48
security already done a lot of work in
10:51
terms of industrial design they may not
10:54
need the help of the community
10:56
throughout the entire process of
10:59
invention and so we enable them to keep
11:02
it private and not have to tap into the
11:04
crowd but I will say a lot of people
11:07
kind of go halfway they keep it private
11:09
they move through the design process
11:11
they maybe invite a couple community
11:14
members to help them with renders or
11:17
feature specs and then when they have
11:21
the products kind of fully fleshed down
11:24
they'll go ahead and open it to the
11:25
public just for market research and
11:27
competitive analysis so then they're
11:29
looking for a couple thousand people to
11:32
review the product and let them know
11:34
pricing or where they want to buy what
11:37
demographic does this appeal to most or
11:40
competitive research so I think we don't
11:42
quirky is most valuable kind of projects
11:46
that you could work on a platform is
11:48
this competitive research we see
11:50
community members going out they do
11:54
their Macomb kind of Google gangsters
11:56
they get on there they will find any
11:58
products you may not have found in your
12:00
initial your initial research as an
12:02
inventor that might be considered a
12:04
competitor they'll take screen grabs to
12:07
look at how much it costs a little bit
12:08
home where it's being sold a look at the
12:10
into the background of the manufacturer
12:13
whether or not they have patents so you
12:15
can look you know rather than going out
12:16
you know Payne firm to do the IP
12:20
procurement and due diligence you can
12:23
write ahead go ahead and rely on the
12:24
crowd to go and do a lot of that early
12:26
initial research for you so we see a lot
12:29
of that happening where the invention
12:31
remains private until it's completely
12:34
developed and then it gets opened up for
12:37
research yeah so anyone that's listening
12:39
all you listening and viewers out there
12:43
you need to really search for your
12:45
product and that's why it's great to
12:47
have other people who are not
12:48
emotionally attached to your idea search
12:52
around for you because it doesn't mean
12:54
that you can't sell your idea if
12:55
something is out there that's like your
12:57
product and
12:58
and I'm hoping that gene will agree with
12:59
me sometimes it's not as important to be
13:01
first as you think and having a product
13:04
that is like out there just proves that
13:07
there's a market for your product here
13:09
at the launch pad we have people come
13:10
into our office they'll fly in from all
13:12
over the country they'll tell us there's
13:14
nothing else like this out there and we
13:16
find something within five minutes and
13:18
you know so that's why we're Gina is
13:21
talking about is so important and I
13:23
would wholeheartedly agree and those so
13:25
Gina I mean basically any phase of
13:27
invention and he's phase that I'm in I
13:29
can jump into this community and have
13:31
hundreds of thousands of people help me
13:33
out now it's it's so important to have
13:39
that because again being a mostly
13:41
attached we want you to love your idea
13:43
but don't fall in love with your idea
13:45
because it will drive you in the wrong
13:47
direction and that's why the community
13:50
at large is so important there's
13:51
business people on there so so Gina real
13:54
quick are there I know that you guys
13:57
have legal and I IP attorneys and things
14:00
like that but there are are there people
14:01
on the community that will do some
14:02
searching and things like that as it
14:05
progresses members who contribute and
14:24
where i pianned due diligence
14:27
Falls things along that process so it
14:31
starts when an invention is created a
14:33
submission and you know you click on the
14:35
start inventing button you describe your
14:38
invention will ask you to maybe upload
14:40
photos what was your inspiration
14:42
describe at these free features we asked
14:45
quite a bit of information but not all
14:47
of it is required so you really only
14:50
need to put in a couple features and a
14:52
short description and answer why two
14:54
questions about whether or not you've
14:55
already procured or IP or not and you
14:58
can go ahead and create your invention
14:59
submission and then it gets posted to
15:02
the community if you decide to make it
15:04
public in this use case all the way I
15:06
can explain once an invention
15:08
public but a lot of these same processes
15:10
and phases applied you keep your
15:12
invention private so you've now gone
15:14
ahead and created that initial invention
15:17
description and submission and you've
15:19
gone ahead and press submit and now it
15:22
is actually checked over by the korky
15:25
team for some very initial eligibility
15:27
so this is just a basic scan you have
15:30
some team members we have some software
15:32
that helps us make sure that it's
15:35
flagged if there's any inappropriate
15:36
content we look there to see if you to
15:40
make sure that it's not stealing anyone
15:42
else's idea so it's a very basic
15:45
preliminary check and review process to
15:49
make sure that the invention is eligible
15:50
we're not judging it at this point
15:53
and whether or not it's feasible or
15:56
whether or not we think it's a good idea
15:58
just whether or not the submission form
16:00
is eligible for review by the party team
16:02
so now at this point it is pushed out if
16:07
it passes that first eligibility review
16:09
and it is submitted for the public to
16:13
not collaborate on the platform so now
16:15
this is when you'll have other
16:16
collaborators and community members
16:19
suggesting features drawing sketches
16:21
uploading photos for inspiration taking
16:23
market research maybe even doing
16:25
renderings and at this point in time the
16:28
inventor is still in complete control of
16:30
the submission so at any point in time
16:33
the inventor can decide all right I
16:36
think my invention has now been fleshed
16:38
out and is fully baked I'd like to
16:41
submit it for the porky team to review
16:43
for potential manufacturing so the
16:46
inventor goes ahead and press press
16:48
submit and now it goes into a phase we
16:51
call research at this point in time the
16:55
research is still open so you can still
16:57
take a market research survey you can
16:59
still do competitive analysis but
17:01
everything else about the actual
17:03
invention is closed so you cannot add
17:05
any more features you cannot add
17:07
renderings or sketches or tag lines or
17:09
anything like that you can just do
17:12
research on the existing invention
17:14
submission as it's described at this
17:16
same point in time it is now offense
17:18
for the perky team to review so we
17:21
review inventions based on a few
17:24
different factors one of those being who
17:27
are current manufactured partners are
17:29
and what they're looking for so we have
17:32
manufacturing partners on board across
17:34
categories we have manufacturing
17:36
partners in toy and impact we have
17:39
manufacturing partners in home and in
17:41
kitchen and fitness and depending on who
17:44
were to be working with at that point
17:46
time and whether they be prioritized as
17:49
being a market fit something they want
17:51
to develop on the roadmap something
17:53
they're going to ask for there's a lot
17:54
of different criteria that goes into why
17:57
a manufacturer or a big brand is looking
18:00
for certain types of products what are
18:02
the trends in the market is there a
18:03
certain target market they're going
18:05
after are they looking to find new
18:08
products to create line extensions or be
18:12
an ancillary product to something that
18:15
already exists we take in all of those
18:18
kind of briefs and all of those criteria
18:20
from our manufacturing partners and we
18:22
use those and evaluate all of the
18:24
invention submissions that are now in
18:26
this research base an inventor will hear
18:30
back from us within 45 days of their
18:33
invention of pressing submit so that is
18:36
right now our goal we hope in the future
18:39
to even maybe get that process a little
18:41
shorter but for now from the day press
18:44
submit and your invention moves into the
18:46
research base you will hear back from
18:48
someone at work you within 45 days and
18:50
will let you know where your where your
18:52
invention submission stands it may be
18:55
get the green light to move into the
18:58
next phase which is development it may
19:00
get a no but not now it may get a no
19:05
never
19:06
we have a lot of different kind of
19:08
there's not black or white as we know
19:11
about the you know the world of
19:12
invention it's not always that simple
19:14
but you will get an update from us
19:16
because we know communication is
19:17
incredibly important and there's the
19:19
invention process is really emotional
19:21
and people deserve to kind of hear
19:23
what's going on with their invention if
19:26
your invention gets green
19:27
it then moves into the next phase which
19:29
is called development this is when we
19:32
start to actually do further development
19:34
on the physical product with industrial
19:37
designs mechanical engineering it starts
19:39
to move into prototype again really what
19:41
we're talking for here is is this
19:43
feasible is it a viable product can it
19:46
be developed giving given what the
19:49
manufacturer has it has it has its
19:52
disposal in terms of sourcing and
19:54
factories can we get it to the right
19:55
price point for all intensive purposes
19:58
it doesn't lie as an invention that the
20:01
manufacturer and perky's very interested
20:03
in producing that does not mean it is
20:05
going to be produced for all the venture
20:09
community listening to the snows you may
20:11
have the best idea in the world but you
20:13
know if you can't figure out the
20:14
technology or you can't get the pricing
20:16
right I can't really move into full-on
20:19
production if all of the development
20:23
work comes out with again a green light
20:26
and it is a feasible viable product to
20:29
bring to market it then moves into
20:31
production this is when it is sent off
20:33
to the factory for production at scale
20:35
Packaging is developed marketing
20:38
materials are developed and the last
20:40
phase after production is launched and
20:43
that's when it hit shelves throughout
20:45
this entire process we will be
20:46
communicating with the inventors as well
20:49
as the collaborators and we'll be
20:51
capturing content throughout this entire
20:54
process so we want to let you see the
20:57
designs and the mechanical specs and the
21:00
prototypes and so we'll be doing lots of
21:02
video and photos and blog updates so
21:05
that I can track a product as it's
21:07
moving through this process and will let
21:09
you know and you know we ran into a
21:10
challenge and maybe we'll turn back to
21:13
the community and ask for their help in
21:14
solving this challenge and you know
21:17
we'll let you know when you know maybe
21:18
the product can't move into the next
21:20
phase but for you know our goal is to
21:23
move as many products as we can through
21:26
this phase process you know in the next
21:28
year well they said so much good
21:32
information and yeah obviously you've
21:34
been doing your research you've been
21:35
talking to a lot of inventors because a
21:37
lot of things you said are exactly what
21:39
happens and communication is
21:41
very very important inventors are so
21:44
mostly attached and it's very important
21:46
but the thing that I liked about it is
21:48
when you said that when you submit the
21:49
product it's locked in that design is
21:51
locked in because as inventors and I
21:53
know yourself we constantly want to be
21:56
making it better
21:57
and making it better and in that's what
22:00
the sometimes happens is that we it's
22:02
never finished it's never ready and you
22:05
know we get that here at the launch pad
22:07
in what we call most viable product it's
22:09
an MVP we call it this is it that's it
22:11
it's done the changes because we talked
22:13
about it the iPhone and Samsung there's
22:16
seven versions of the iPhone if they
22:17
waited for it to be perfect
22:19
they wouldn't have sold those other
22:20
versions and the main goal and that's
22:23
what you were talking about hit home
22:24
because you have to get the product out
22:27
there has to be done so that you can
22:29
make it and get feedback because we are
22:33
bringing the world of big brands and big
22:36
manufacturers together with you know 12
22:53
16 months out and a lot will have to do
22:57
with the existing manufacturers retail
23:00
relationships channel strategy and you
23:04
know when is their next meeting with the
23:05
target buyer and so you may watch this
23:09
product move along but there might be
23:10
delays so there might be areas where we
23:12
accelerate based on the manufacturer and
23:15
the big brands timeline and what's key
23:18
there is that they're making decisions
23:19
on this timeline to give the product the
23:22
best chance of success that it could
23:24
possibly have in going to market and
23:27
then selling when it hits shelves
23:28
because there's no point if you've got a
23:31
big opportunity to get a product in
23:34
front of millions of consumers for you
23:37
to rush it and miss on that opportunity
23:39
if it means slowing down for 12 weeks in
23:42
order to get that child placement to get
23:44
that shelf space then that's the
23:46
decision that you want to make correct
23:49
and that's one of the biggest challenges
23:50
that that an inventor who's going it
23:53
alone faces well
23:55
they don't realize that you are taking
23:57
quirky is taking the power of big
23:59
business and they're adding it and
24:00:00
bolting it on to innovation and
24:02:00
invention which most of the time an
24:04:00
inventor they just and that there's
24:06:00
nothing wrong they just can't do it they
24:08:00
can't reach out to somebody at Black &
24:10:00
Decker and say hey I have an idea or I
24:12:00
have this product come and look at it
24:13:00
you know it's that's what's great and
24:15:00
that's what I love about this relaunch
24:18:00
is being able to reach out there making
24:20:00
people's dreams come true but doing it
24:23:00
ready for business about the types of
24:43:00
products that they choose to put on
24:44:00
their shelves and the type of companies
24:46:00
that they work with and you know I think
24:49:00
that Turkey is of the love brand of
24:51:00
retail and I think retailers of the
24:54:00
innovation story and retailers loves
24:56:00
ordering invention but it's really
24:58:00
difficult for a retailer to have to deal
25:00:00
with you know so they really look at
25:05:00
cookie is their one-stop shop to bring
25:08:00
their shoppers invention and innovation
25:11:00
that's power driving created by real
25:15:00
people like their shoppers I mean they
25:17:00
love the fact that they can you know put
25:19:00
the city of twists on their shelves and
25:22:00
and on the back of the city twist they
25:24:00
can see Carlos and you see it and it's
25:28:00
inspirational and it's amazing and so
25:34:00
it's really baked into our process to
25:37:00
give all of our invention submissions
25:38:00
the best chance that they have at retail
25:42:00
you know I agree and and you really you
25:44:00
are because again you want that product
25:47:00
that's a seat to succeed not just
25:50:00
because you love the idea love the
25:51:00
invention is because that's what you do
25:53:00
you're an app you're in position to take
25:55:00
products to market the whole different
25:58:00
animal when you look at it that way you
26:00:00
want that excitement you want that
26:02:00
inventor to be emotionally attached to
26:05:00
it and then you say okay submit that
26:07:00
product we'll take it from here
26:09:00
thank you and it's gonna it's a hard
26:11:00
piece for the inventor to swallow but
26:15:00
it's something that is a necessity
26:17:00
you're not saying that we're taking your
26:19:00
product away from you you're saying that
26:21:00
we are going to take it and we're gonna
26:23:00
make it a success so to put a sales team
26:35:00
behind shopping around the product and
26:39:00
that's really the beauty of the new
26:41:00
quirky business model is that we're able
26:43:00
to rely on manufacturers who have these
26:45:00
in brain sales teams with expertise and
26:49:00
with the buyer and merchant
26:51:00
relationships at each one of these
26:53:00
retailers we're also working very
26:55:00
closely with Amazon and has launched mad
26:58:00
and a lot of the you know ecommerce is
27:01:00
obviously a very important strategy in
27:03:00
for perky we've launched our own or key
27:05:00
shop and given that a very big update
27:08:00
you know something else that and I think
27:10:00
is very cool that we're doing that
27:12:00
speaks to giving inventors more chances
27:15:00
for successes our inventor marketing
27:18:00
check so this is a brand new initiative
27:20:00
for Corky where if you are familiar with
27:24:00
the platform and you talk there is one
27:27:00
inventor see you can see the Carlos
27:30:00
there but you'll see on stitcher twist
27:33:00
there were 2253 influencers so these are
27:38:00
individuals and community members who
27:39:00
helped to design the final version of
27:42:00
sitri twist what we've done with this
27:45:00
inventor marketing kit it's provided a
27:47:00
suite of access that make it easy for
27:50:00
Carlos and those 2253 other
27:55:00
collaborators to help market and drive
27:59:00
conversion ecommerce of The Sitter twist
28:02:00
so you receive an email shortly before
28:07:00
the product that you helped collaborate
28:09:00
or invent ghost
28:10:00
it and that email will be chock-full of
28:13:00
assets like posts and links that when
28:16:00
you push out of your own social channels
28:18:00
or you email to your friends and family
28:20:00
into your network and in time somebody
28:23:00
converts and those and five accenture
28:25:00
twists from your own link you're going
28:28:00
to be earning a royalty off of the
28:29:00
product and then you're going to be
28:31:00
earning some extra distance accounts by
28:32:00
participating through the inventor of
28:34:00
our pancake so we really wanted to arm
28:37:00
all of these incentivized individuals
28:40:00
who you know are incentivized to
28:42:00
royalties for bragging rights because
28:44:00
it's cool to talk about the invention
28:46:00
that you helped free is now on shelves
28:49:00
so we wanted to make it super easy for
28:52:00
them to do that so we've created a
28:53:00
software called the inventor marketing
28:55:00
kit that were that we're launching in
28:58:00
October great idea that people will love
29:01:00
to be involved in it they'll feel like
29:03:00
they're involved in a product that they
29:05:00
helped invent and really being able to
29:07:00
push it out there it'll help everybody I
29:08:00
mean let's face it we need sales of the
29:10:00
product when you sells
29:18:00
direct-to-consumer as we do over
29:20:00
ecommerce shop we're able to pay an even
29:23:00
higher royalty so it really is in the
29:26:00
best interest of all the collaborators
29:28:00
to help spread the word and drive
29:30:00
ecommerce through uh through the cookie
29:32:00
shop so they can earn a higher bills and
29:36:00
the other good part is what I was just
29:37:00
thinking and let me know if this is if
29:39:00
for some reason a product just isn't
29:41:00
gonna make it on retail shelves for say
29:43:00
a year or six months because retail is a
29:45:00
long process you've actually put
29:47:00
together the quirky store so you can you
29:50:00
can start some sales anyway so it's a
29:53:00
great way to launch a product to build
29:55:00
up brand recognition absolutely
29:57:00
absolutely and we're certainly you know
30:00:00
looking at different different levers
30:03:00
pre-sales and awesome it's awesome well
30:13:00
we're running out of time real quick
30:15:00
question for you before we hang up and
30:17:00
the next episode will we'll get more
30:19:00
deeper into some of the other attributes
30:21:00
of the business side of how you're
30:23:00
running things
30:24:00
what's a tool that you use as a busy mom
30:28:00
business what's a tool like you use as
30:30:00
their an app or or a website that you
30:32:00
use that you can't use every day you
30:34:00
can't live without
30:37:00
[Music]
30:47:00
I mean it doesn't have to be business
30:55:00
related
30:58:00
[Music]
30:59:00
[Laughter]
31:02:00
I mean honestly reddit I'm kind of all
31:05:00
over reddit I think is my it's news it's
31:09:00
my escape it's my daily puppy and dog
31:13:00
pictures animals doing crazy things
31:16:00
really odd Castrol so I really can't go
31:20:00
a day without listening to at least the
31:23:00
reply all or micro does an incredible
31:26:00
very inspirational podcast called the
31:30:00
way I heard it that gives these five
31:32:00
minutes five minute back stories of
31:35:00
relief estimating inventors or kind of
31:39:00
figures of history or entertainers and
31:41:00
they're just these really amazing
31:44:00
backstories that you never know these
31:45:00
highly successful individuals or how
31:47:00
fantastic inventions like the like
31:51:00
Pringles came into existence and they're
31:54:00
only five minutes so for someone who's
31:56:00
really busy and strapped for time I love
31:58:00
that I can kind of listen to something
32:00:00
that gets my day going and I probably
32:02:00
listen to either the reply all that's
32:08:00
great that's cool yeah podcasts are huge
32:10:00
like you said I love being able to just
32:11:00
find something that I'm interested in
32:13:00
instantaneously we didn't pay her to say
32:18:00
that fuck well no no I appreciate it and
32:22:00
I'm glad that you you're allowing us to
32:25:00
help with this launch of the the quirky
32:28:00
brand because I'm really excited about
32:29:00
it and I'm gonna let you go I know
32:31:00
you're super busy I'm and until next
32:33:00
time I want to say thank you very much
32:36:00
Gina
32:37:00
Thanks see you next time take care