Start Your Own Fashion Line; F&W Style CEO Alexandra Alli Discusses How She Got Into The Fashion Industry

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Alexandria started her passion for fashion at age ten, when she persuaded her mother to let her be an assistant at her Fashion Design Studio everyday after school. At that young age she learned a lot about design and running a fashion business. At the age of thirteen her family moved from Nigeria to Atlanta, Georgia and she started her modeling career. She modeled for major companies throughout the South. As her modeling career advanced she fell in love with the beauty and glamour of the industry, she fell in love with the well crafted luxurious Items specifically handbags that she got to wear as a model. But soon she realized that most women including her could not afford the luxurious accessories and clothing that she modeled in magazines and on the runway. After earning her Masters Degree in Business Administration in 2008, she decided to put her educational background with her years of experience in the fashion industry and create a luxurious brand for the busy woman on the go. With the support her husband Alfred Alli, F&W Style was born. F&W Style handbags are in over 90 boutiques including select Ritz Carlton Gift shops nationwide, and featured in several publications including Modern Luxury, Black Enterprise, Jezebel Magazine, Atlanta Magazine, CBS, Atlanta Plugged-In and more.
https://www.fwstyle.com

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Podcast Notes

1You Tube Transcription
hi everyone and welcome to the inventors
0:04
Launchpad Network I am calm I do disco
0:06
your host for today's show we're doing
0:09
some follow-ups from the HSN American
0:12
Dreams event that was held in the Tampa
0:14
area it was it was actually presented
0:17
all of the invitees showed up at
0:19
University attempt which is a beautiful
0:21
campus they want we went to the loathe
0:24
on Turner Center which is an awesome
0:26
place to go if I can tell anyone if they
0:30
have a chance to go check out the center
0:31
it is really cool it's right along the
0:33
Hillsborough River I mean this is where
0:36
business happens all the students there
0:38
were awesome they were helping out it
0:39
was a great place to hold this event I
0:43
have with me someone who is attending
0:46
the event and we want to get some
0:49
feedback from her I have Kathy on the
0:50
line who capped you over there yes I'm
0:52
here
0:52
how you doing thanks for being on the
0:54
show today I appreciate it I know that
0:56
the event was a few weeks ago and we're
0:59
just doing some follow-ups to hear how
1:01
you enjoyed the event if you enjoy the
1:04
event obviously I loved it I was there
1:05
and I couldn't believe how much stuff
1:07
was going on and you know give us a
1:09
little bit of feedback when you first
1:11
showed up there were you ready for what
1:13
was happening well I loved the event and
1:16
I honestly don't watch a lot of TV so I
1:21
wasn't familiar with some of the
1:22
speakers but they were fantastic
1:24
and I learned a lot and it's something
1:27
that I wish I could do like monthly or
1:30
something because it was so inspiring
1:31
and and it and the Lowe's business
1:34
center so at the University of Tampa was
1:38
amazing I wish I were younger and I
1:40
could like take the entrepreneur class
1:42
there that would be just amazing that
1:46
place is cool isn't it I mean yeah it's
1:50
so cool there I mean had you ever been
1:52
in the University of Tampa area before
1:54
like in there no I had no idea how
1:57
beautiful it is down there I was shocked
1:59
I mean I've been through Tampa like to
2:01
the port but I hadn't been like in that
2:04
area and it's beautiful what a great
2:06
campus it is it makes it like you said
2:09
it makes it makes everyone I spoke with
2:11
it makes them want to go back to
2:13
I know I wish I had it to do all over
2:16
again knowing what I know now yeah
2:18
that's what happens when is what I
2:20
talked about on our previous shows when
2:23
I when I went to school and took
2:25
business classes it was nothing like
2:27
that I wouldn't I wouldn't have wanted
2:28
to leave or graduate yeah well I didn't
2:33
take business classes I was an English
2:34
major University of Michigan so it was
2:38
quite different we didn't have like all
2:40
well first of all we barely had
2:42
computers how long ago I went to school
2:45
and just the facilities they have are
2:48
extraordinary really amazing yeah well
2:51
the event itself how did you come to
2:53
find out about the event and then you
2:56
filled out I guess the online forms yeah
2:59
well I had actually they entered a
3:01
contest with HSN that a friend
3:02
recommended like if you had an invention
3:05
and you wanted to enter so I entered and
3:07
I got through the first round and Bob
3:09
Circosta steam like reviewed my product
3:12
and then I didn't get through the next
3:14
round but they sent me an invitation to
3:16
the event and I applied for it and I got
3:19
to go to that which was very great and
3:21
living I know you're out of Florida so
3:23
living there was a little easier prior
3:24
to get the event but you know yeah I was
3:28
actually invited to the event in
3:29
Washington DC earlier the first and I
3:32
couldn't go because there's no way I
3:34
could afford to go but so Tampa was
3:35
excellent perfect for me that's great
3:38
that's great and when you you know same
3:40
with me when I when I showed up at the
3:42
Law Center
3:42
I kind of even was taken aback we were
3:46
there we were doing some interviews and
3:48
we're doing some podcasts in the in the
3:49
back as the speakers and things enough
3:52
but even I myself I knew some of the
3:54
people are gonna beat her but the
3:55
speakers that they had as you mentioned
3:57
every one of them was excellent these
3:59
are high-profile speakers yeah yeah I
4:02
mean they were they didn't hold anything
4:04
back I mean they really gave some great
4:07
information we went back over I know
4:08
they videotape a lot of it and the
4:11
speaker is that the information that
4:12
they gave did it seem like it pertained
4:14
to you as an inventor oh yeah definitely
4:17
how did you do on the pitch day did you
4:20
go for the pitch I do
4:22
for the pitch I think I do really well I
4:24
wasn't too nervous
4:25
you know I think I explained it well my
4:28
invention is completely unique there's
4:31
nothing like it so that that was like I
4:33
think the selling point - oh no I'm
4:36
I didn't just reinvent something and
4:38
this is just something completely and oh
4:40
the man who hosts I can't think of his
4:43
name who host American Dreams when he
4:46
was speaking he actually said to the
4:48
moderator this is something completely
4:51
new this is yes I was like okay I like
4:55
that recognition especially to mean they
4:58
see a lot of products and when they say
5:00
something like that I mean it must make
5:03
you feel like well I really do got
5:04
something here yeah I think he said it
5:06
was a great idea I'd like to like see
5:08
the video again exactly what he said Bob
5:12
Circosta
5:14
it wasn't Bob it was the it was a
5:18
younger man here I can't remember his
5:20
name unfortunately was a great speaker
5:24
probably know who I'm talking about
5:26
oh yeah you know will they have good
5:28
very cool um real quick question when
5:32
you did your pitch and what kind of
5:36
feedback did you get when you did the
5:38
pitch did they say hey listen we want to
5:40
we want to proceed with this product it
5:42
was awesome that they give you some some
5:43
feedback with it um there was a couple
5:47
of pieces of feedback and I neither
5:48
actually look back at my notes to see
5:50
exactly but one of them was it would be
5:52
really helpful to get a research study
5:54
done on it and that's like that is my
5:58
next step is I really want I'm hoping to
6:00
contact the University of Central
6:02
Florida and maybe find somebody in their
6:05
biomechanical Department and see if
6:08
there's any professors there that would
6:10
be willing to do a research study um
6:12
that I can't fund but if they would you
6:16
know I mean they might just do it
6:17
because my invention is something that
6:19
will really help people potentially
6:22
millions of people and so I'd hope that
6:27
somebody in like medical field or
6:29
biomechanical field would would be
6:31
interested in saying hey how does this
6:33
work and
6:34
let's let's see how much it helps wow
6:37
that's awesome well you piqued my
6:38
interest so much over your product how
6:41
tell us about it okay well my product is
6:44
called driving wedges and I originally
6:48
invented it um for driving because I was
6:51
um I was driving between Florida and
6:53
Michigan a lot and I had what most
6:56
people have when you see at rest areas
6:59
they get out of the car and they walk
7:00
funny because they're sorry and in pain
7:06
and so after two days of driving I would
7:09
be like sore for days sometimes and I
7:11
I've been a massage therapist for 20
7:13
years I'm like what is going on you know
7:15
I'm all I'm doing is sitting why is it
7:17
hurt so much
7:18
so I started paying attention to my body
7:20
mechanics and I noticed that my legs
7:22
when I sat splayed out like my left knee
7:24
rested against the door and my right leg
7:26
against the console and I'd get some
7:30
relief sometimes by putting my hand
7:31
between my left knee in the door and but
7:34
you can't drive like that forever with
7:35
your hand stuck there
7:36
right so I was like it would be great if
7:39
I had something to hold my leg in place
7:41
and so I started like sticking things in
7:45
there like a towel or you know water
7:48
bottle or different things and I was
7:50
like I really need like a wedge and I
7:51
had some wedges just from doing massage
7:55
and so I would stick they weren't quite
7:57
right but I'd stick them between my leg
7:59
in the door and it helped a lot and like
8:01
I need to make some wedges that hold my
8:03
hips in alignment and what I also
8:06
realized after I did that is it's not
8:08
just the left leg it's the right leg too
8:10
so I the system of wedges I'm just gonna
8:13
hold them up so you can see them and
8:15
basically tuck them tuck this part under
8:18
each leg and the strap goes over the
8:20
legs just to make sure they don't fall
8:22
at your feet while you're driving and so
8:25
I worked with a manufacturer to develop
8:29
them and I ended up actually switching
8:32
manufacturers because I wasn't happy
8:33
with my first one I went to I was in I
8:37
started in Ocala and then I went to
8:39
Michigan to a company called performs
8:42
because they had like all the really
8:45
newest technology like 3d printers and
8:47
stuff like that
8:49
and so they worked with me on developing
8:51
the design and I've been using them that
8:54
was a couple of years ago I've been
8:56
using them ever since and while they
8:58
were originally for driving it turns out
9:00
they're really good for a lot of other
9:02
things too like I have a friend who has
9:03
hip problems that uses them in her
9:05
recliner and it's helped her hip
9:08
problems tremendously and she's died
9:10
like having trouble sleeping at night
9:11
and she doesn't anymore because in
9:15
addition to let me just show you this
9:17
again this this Ridge goes on the side
9:20
of your leg the outer aspect of your
9:22
thigh which is where your iliotibial
9:24
band is and a lot of people have
9:26
problems tight iliotibial band it's a
9:29
tendon that connects the knee and the
9:30
hip so if it's tight it pulls either
9:32
your knee or your hip or both out so
9:34
people get me problems hip problems etc
9:36
and when when this edge is against the
9:40
leg it does a little bit of light
9:42
myofascial release which basically means
9:44
it lessens the tension and the tendon
9:48
and the tissue around it so that like
9:51
I'm walking better than I have in years
9:52
just from using me so they have benefits
9:56
that I didn't even think about when I
9:58
was inventing them and the coolest one
10:01
that I found is a friend of mine
10:03
introduced me to a friend of hers at
10:05
dinner one day and she's like my friend
10:07
would like to try your diving widgets
10:08
and I'm like sure I have some in the car
10:09
I'll go get him and I got him and she
10:12
put him on and she instantly said she
10:14
wanted to buy him and I'm like you
10:16
haven't even had a minute to feel how
10:18
you know how the benefit of them like I
10:21
don't understand well it turned out she
10:23
had a prosthetic leg and the instant
10:27
relief of having that hold her leg in
10:29
place so it's not pulling on her hip and
10:32
it's not pulling on her back she was
10:33
like scrillz so I mean that's a whole
10:36
market I hadn't even thought of but you
10:38
know it so can help people with
10:39
prosthetic legs and it can tell people
10:41
with lower back pain because it like it
10:44
balances your your hips so yeah all
10:48
kinds of great things plus I can drive
10:51
from Florida to Michigan now and feel
10:54
better when I get there than when I left
10:55
which is amazing I'll by itself and I
10:59
use them all the time like even if I'm
11:00
just going down the street
11:02
three miles away I still put them on
11:04
because it's so much more comfortable
11:05
than not having one yeah that's cool
11:09
well it's obvious and the good part
11:10
about it is that in this industry that
11:12
you are very familiar with we could tell
11:14
just by how you're speaking you're
11:16
familiar and you're obviously
11:17
knowledgeable about the body and the way
11:20
it works this is awesome it's so it's
11:21
cool so cool that you developed a
11:23
product within this industry because you
11:26
can knowledgeably and expertly think
11:29
about it it's it's very good a lot of
11:31
times people create an invention but
11:33
it's not in the industry where they're
11:35
experts in Wow no it happens I mean you
11:39
know it's just it happens or or there's
11:41
no you know a lot of times it will
11:43
develop a kitchen product you know a
11:44
knife or something like that huh you
11:47
know it's not that you're gonna be an
11:48
expert in the kitchen but even if you're
11:49
a chef it's still a knife but what yours
11:51
would you do what you made is what you
11:54
developed is actually helping people as
11:56
you said and you didn't even see the
11:59
extra benefits because again you're an
12:01
expert you know that if you're aligning
12:03
up this or or the or the myofascial how
12:06
it loosens it up and things like that
12:07
things that people would never think
12:09
about all they know what makes them feel
12:11
better yeah you know so it is a really
12:14
cool product when you first speak about
12:16
it people are going what the heck is
12:18
that but as you expertly explain it and
12:21
that's what I mean about it you can
12:22
expertly explain it and it makes them
12:24
think yeah it does take some education
12:28
because most people aren't aware of
12:29
what's happening with her body most
12:32
people aren't aware of proper alignment
12:33
when they're sitting or they don't pay
12:36
attention to Oh me I my leg does cramp
12:39
when I Drive you know like for example I
12:42
get a little cramp in my knee when I
12:43
Drive and I just put in the driving when
12:45
this can go all the way up and down your
12:46
leg like anywhere between your knee and
12:49
your hip so like when I get that little
12:51
cramp on my knee I just put it right
12:53
there right on that cramp and it and it
12:55
releases it it lets it go so like
12:58
there's a whole lot of Education for
12:59
people to know like I still do massage
13:02
therapy and even yesterday I was I had
13:05
some clients and I was saying you know
13:06
those yoga foam rollers that people use
13:09
in yoga those are a great thing to just
13:12
lie on and just sink into because it
13:14
helps release the
13:15
tissues and you're back where you're
13:17
stuck and tight so anywhere you're stuck
13:19
in tight
13:20
anytime you can lean on a ball or in
13:22
these these are so passes you know not
13:25
everybody's gonna take time to do the
13:27
yoga roller and and lie on that for a
13:30
half an hour on the floor right but
13:32
these you drive all the time so you can
13:34
use this to release the tissue between
13:36
your knee and hip get rid of leg pain
13:39
get rid of hip pain and knee pain I mean
13:41
I can't make medical claims for it which
13:43
is why I really want a doctor to do some
13:46
research doctors or research departments
13:48
to study it medically because I think it
13:50
does have medical applications I just
13:53
can't say that or prove that yet but one
13:55
day I mean I can certainly show it in my
13:58
own body yeah well again that's where
14:00
your expertise comes in you you do know
14:02
enough and you can you can now as we
14:04
speak about it and you know people
14:07
you're not asking them to jump off a
14:09
cliff you're asking them to put these on
14:11
their legs so it's not you know I mean
14:12
so it's a little bit different but being
14:14
able to show them and you developed a
14:16
product I think it's awesome how far
14:18
you've come
14:19
how many interations of the product did
14:21
you make before you actually said okay
14:23
this is it I'm gonna make this um
14:26
I mean are you talking about including
14:29
the towel it's a lotta model and know
14:32
you went from developing it yeah um well
14:37
I did the first iteration in Ocala and
14:41
they there are development still used
14:45
old-fashioned clay model oh right and it
14:48
wasn't it wasn't perfect so I took it to
14:51
Michigan and I think we did too
14:54
more like versions before I approved the
14:57
final and then that's the one we went
15:01
with so that and that's when it's
15:03
manufactured and ideally in the future
15:07
I'll have different colors different
15:09
shapes you know there will be different
15:11
iterations different possibilities but
15:14
right now this is the closest I could
15:16
get and I think it is one size fits all
15:19
I think it can fit the smallest to the
15:22
largest people as long as it can fit in
15:25
the chair and tuck under your legs like
15:27
some people are so big that
15:29
they it can't fit in there in their
15:32
chair but but even those people if they
15:35
have a chair that's big enough like in
15:38
their car it might not fit but it could
15:40
fit in their recliner so it'll fit
15:42
anybody somewhere so that's the that's a
15:47
thing and there's gonna be in the future
15:50
one thing is this is a little too smooth
15:55
for some fabrics so if you're wearing
15:57
slippery pants it can slide out I've
16:00
solved that problem with putting like
16:02
those little rubber discs you put on
16:05
your furniture those sticky things I put
16:07
that there and then it holds perfectly
16:09
so like in the future we're gonna do
16:12
something in terms of ribbing or
16:14
something where it won't slip but it
16:17
mostly doesn't you know in normal in
16:19
normal use but if you're wearing like
16:21
spandex pants like yoga pants sometimes
16:23
yeah
16:24
well that I mean obviously I mean the
16:27
iPhone every every everything has a
16:28
version or a new version or may you're
16:30
gonna make it better the good part is is
16:31
that you know you're 85% 90% there it's
16:34
working you can always make it better
16:36
the trick yeah there get it for sale and
16:39
you and you are selling this product
16:41
right yeah I am I was selling it for
16:44
about a year on Amazon I got some really
16:47
great reviews which was nice even from
16:51
people I don't know I know it's not just
16:52
like I sold it to my friends yeah
16:54
although I did sell it to a few friends
16:55
and they loved it too but I did from
16:58
strangers I got some great reviews and
17:00
then it just got too expensive for me I
17:03
wasn't selling enough and Amazon is not
17:06
cheap so I just now I sell it on my own
17:10
website yeah what's that what's the
17:13
website for some of our listeners and
17:14
we'll get the information later again
17:16
well what's the website okay it's some
17:18
driving wedges calm really simple
17:22
just like it sounds driving wedges
17:25
dot-com no that's awesome you know it's
17:28
weird when I first was getting on we
17:30
were talking to you and I said you know
17:32
what is this thing that that Kathy has
17:35
you know and now that you explained it
17:37
it makes so much sense
17:38
I mean it's really everyone must just
17:40
when they're in their car
17:41
just relaxing you know and it it really
17:43
actually I could see it helping posture
17:46
altogether I mean it's really and
17:48
posture is one of the biggest things
17:49
because you breathe better you think
17:51
better I mean you're getting blood flow
17:53
better so you're really help people if
17:56
they go on long rides I mean I'm not
17:57
thinking about truck drivers people that
17:59
are on the road a lot yeah that was my
18:02
first saw absolutely as truck drivers
18:05
and the thing is that a lot of people
18:07
have lower back pain and everything else
18:10
on the market addresses that from a
18:12
front to back issue like they'll put a
18:14
cushion behind your back or you'll sit
18:17
on something that in it addresses it
18:20
from a front to back issue but my point
18:22
would be that when you're sitting with
18:24
your legs laid it imbalances your your
18:27
hips in your pelvic floor and it twists
18:31
your sacrum so when your sacrum twists
18:33
your sacrum and being the base of your
18:35
spine and when your sacrum twists then
18:37
your spine twist to compensate it
18:40
because your eyes have to stay level
18:41
right so then the muscles around your
18:45
sacrum freeze up and and start hurting
18:48
and that's why so many people have
18:49
problems with their sacroiliac joints
18:52
because the sacrum is twisted and and
18:55
it's really a side-to-side issue it's
18:57
not a front to back issue most of the
18:59
time in my opinion I would love somebody
19:01
to prove that like a chiropractor to say
19:04
yep that's right
19:06
but yeah so somebody using these who has
19:10
back pain to keep their hips and
19:13
alignment and their pelvic floor and
19:15
just I can just see it improving the
19:17
lives of so many people well I think
19:20
that you know the the proof is going to
19:24
come from your users I think that people
19:27
that are in pain you feel I know you
19:30
probably experienced this and they get
19:33
they learn how to live with pain which
19:34
is terrible and you're able to help them
19:37
they'll know instantly because they've
19:39
been in pain so long sometimes they
19:41
don't even know what it feels like not
19:42
to be out of pain and you know those
19:45
will be your ultimate people I mean
19:47
you're gonna get some doctors that like
19:48
it you're gonna get some that don't like
19:49
it but if it's helping people that's
19:51
really the ultimate proof for your
19:52
product I think it's really cool what
19:54
you do with
19:55
thank you I'm excited about it some that
20:00
my life has been about helping people
20:02
get out of things and to be able to
20:05
reach more than one person at a time
20:08
well you know you're doing it you're
20:10
doing all you can do you know and that's
20:12
that's it I mean all some of us you know
20:14
you we're limited in what we can do who
20:16
we can talk to you well who can reach
20:17
luckily with social media and our
20:19
webpages and things like that even this
20:21
podcast you know we can only reach so
20:23
many people and you're doing what you
20:24
can do that's that's all that's all it
20:27
is right now so somebody could have
20:29
noticed somebody's gonna buy it
20:30
the great part is you've gotten some
20:32
great feedback isn't it cool when you
20:33
get feedback or people that you don't
20:35
know like you said by your prime I mean
20:37
you get that feeling like wow somebody
20:38
bought my product yeah that's exciting
20:42
so now you're manufacturing your product
20:44
now you have inventory is for sale
20:47
what were some of the or Neil just some
20:51
of them be I shouldn't say the bigness
20:53
with what some of the things were
20:54
setbacks that you ran into well
21:01
my first manufacturer that I chose was a
21:05
$5,000 mistake and so I just chalked
21:09
that up to being my MBA I think Business
21:14
School but I learned the hard way so I
21:17
was much more careful with my second
21:19
choice and manufacturers and had better
21:21
awareness of what I needed and better
21:24
communication I did have a lot of people
21:27
telling me I should manufacture in China
21:30
and I'm a hard no on that I think it's
21:34
important to promote the United States
21:36
companies businesses here at home and
21:39
even if it costs a little more and I
21:43
think also that my product is is so
21:46
unique and I have like literally no
21:49
competition that I I can afford maybe
21:52
more than most to say no I'm not going
21:54
to China so I love that my wedges are
21:58
put together the the this part the
22:01
polyurethane foam is manufactured in
22:04
Michigan and that company puts it
22:07
together the straps are manufactured in
22:09
Oregon and so I like that I'm supporting
22:13
local you know yeah no I think it's
22:17
great and you know China manufacturing
22:19
is good US manufacturing good it all
22:22
depends on one how you feel about it and
22:25
also what's right for your product and
22:27
as you said you thought about it and you
22:30
said this is a standalone product you
22:33
don't have to worry about pricing isn't
22:35
that much again people pay for pain
22:38
relief and it's not like you're trying
22:39
to rip anybody off or overcharging
22:42
because they're in pain but if you have
22:44
to charge a little more cuz you're
22:45
making it here and and it gonna make me
22:48
be out of pain I'm buying it
22:50
you know if I have a really bad headache
22:52
I'm gonna run to the store or Walgreens
22:55
or CVS I don't even look at the price on
22:57
the aspirin I just grabbing a headache
22:59
so I think that your your way of looking
23:03
at it for your product is probably the
23:06
best way to look at it and you could
23:07
probably get it done is that it is
23:08
something where the manufacturer can
23:09
ramp up pretty quickly here I think so I
23:13
mean I'm
23:14
not sure how fast we could go like if if
23:18
HSN said they needed 10,000 tomorrow I
23:20
can't when I can grow and my goal was to
23:27
keep it under $100 and I got it to $99
23:30
and that's you know if you look at it
23:33
that it's the price of an
23:35
hour-and-a-half massage or to
23:37
chiropractic visits or maybe one
23:39
depending on the chiropractor you go to
23:40
but it's like it's really not that much
23:42
and the scheme of things it's less than
23:44
a purse for most people and it's
23:46
something that will benefit you for
23:47
years so I feel really good about the
23:49
price yes that's great it looks like
23:51
it's very well made just from the video
23:53
yeah see I mean it looks like it's it's
23:55
made well so again anything that can get
23:57
somebody out of pain it lasts a long
23:59
time
23:59
and it's made here in the US and it
24:02:00
works yeah I think you're okay with the
24:05:00
price so what's next for you what do you
24:11:00
need for their product to move it along
24:12:00
you're just are you looking to get some
24:14:00
people to use it are you getting some
24:16:00
you want some chiropractors recommend it
24:18:00
you want to get on on I know you went to
24:20:00
the HSN very what's next for you what
24:22:00
are you looking for for some help from
24:23:00
our listeners um well my my VIP might
24:27:00
like dream ideal would be to have a
24:29:00
partner to work with because I don't
24:31:00
know all aspects of business and I don't
24:33:00
have any money I just have the great
24:35:00
idea and I want somebody that's willing
24:37:00
to like share 5050 not give me 3% for a
24:41:00
great idea
24:43:00
so I don't want to license it I want to
24:45:00
be an active partner equal partner with
24:47:00
somebody who knows more what they're
24:50:00
doing then but I also would love to have
24:53:00
chiropractors test it review it I would
24:55:00
love to have doctors review it I would
25:00:00
love to talk to some prosthetic people
25:03:00
who work with that population to be like
25:05:00
this can help you know what can we do to
25:07:00
get this down in the hands of people who
25:10:00
could really use it and yeah and I was
25:16:00
telling you before I don't think I told
25:17:00
you in the interview I stole you before
25:19:00
the interview how I wanted to try to get
25:21:00
with University of Central Florida maybe
25:23:00
with her by a mechanical department and
25:25:00
have them do some research I'd like I'd
25:26:00
love to see some real research
25:28:00
John yes how does this help that's good
25:31:00
as we obviously you know a lot of a lot
25:34:00
of users a lot of people are naysayers
25:37:00
they always want that research on there
25:39:00
but you're like just use it I'll stop
25:41:00
telling you it works yeah because you
25:44:00
know if you're gonna get the 50% or 60%
25:46:00
that are just gonna use it but those
25:48:00
other 40% if they need that
25:50:00
that logic dullness that they need that
25:53:00
a doctor saying that it works that's
25:54:00
okay cuz you know you say okay you know
25:56:00
go ahead and check it out the good part
25:58:00
is you know the product works so if you
26:00:00
put it into people's hands you want to
26:01:00
test it you don't mind doing that no I
26:03:00
would love it to be tested yeah I'm just
26:06:00
waiting for it to really be discovered I
26:08:00
kind of thought it would go viral
26:09:00
you know once some people start
26:11:00
subscribe it and then told their friends
26:13:00
I just expected viral and it didn't
26:15:00
happen so because I think it didn't
26:18:00
happen because it really takes a level
26:19:00
of education yeah and I could say this
26:23:00
to our listeners and you a lot of people
26:26:00
don't realize that they have an issue or
26:29:00
some of the people that they don't know
26:31:00
their bodies well enough to know that
26:33:00
this will help them or other products
26:35:00
that will help them but you know your
26:36:00
posture is very important the way you
26:38:00
talk to way you walk the way you sit and
26:40:00
and it's like having a smoke alarm or
26:42:00
it's like having a fire extinguisher no
26:45:00
one wants to really admit that they may
26:47:00
have an issue so I think that the way
26:50:00
that you're presenting your product is
26:51:00
good because it's just it's a helpful
26:53:00
reminder to keep your legs keep your
26:55:00
eyes straight you know and it's pretty
26:57:00
cool I I didn't know what it was gonna
26:59:00
be as I as we talked about I didn't know
27:01:00
what the products are until we jump on
27:02:00
the show but pleasantly surprised that
27:04:00
the product that you have I think it's
27:06:00
pretty cool thank you
27:11:00
lot of people don't pay attention oh
27:15:00
yeah I believe for a minute um a lot of
27:19:00
people are not aware like they think
27:21:00
pain is just normal and they don't know
27:23:00
they can get out of pain yes I agree
27:26:00
it's very important for people to know
27:29:00
that it's not normal there's always a
27:31:00
way and if they do notice if they do pay
27:35:00
attention a lot of people when they're
27:36:00
drivin their listen to the radio they
27:37:00
don't realize it as you said they get
27:39:00
out of the car and they wonder oh it's
27:41:00
just normal
27:42:00
my legs hurt or walking weird for 10
27:44:00
minutes well you know it happens but
27:47:00
there's that probably after effects
27:49:00
there's other effects that could occur
27:50:00
if your drive a lot
27:53:00
absolutely.i I'm certainly found that
27:56:00
for myself because I've had a lot of
27:58:00
knee problems I had a lot of sports
27:59:00
injuries as a kid and my left knee
28:01:00
particularly is bone on bone and so if
28:04:00
I'm not doing yoga regularly if I'm not
28:07:00
keeping that area stretched out and
28:11:00
loose then my knee starts hurting a lot
28:13:00
and I I went two or three years just
28:16:00
really limping and a lot of painting and
28:18:00
then after using the driving wedges and
28:21:00
it's just such a it's not having to take
28:24:00
an hour out to the yoga every morning
28:26:00
it's just something that I drives
28:28:00
regularly it's a very passive way of
28:31:00
helping myself and I'm walking better
28:34:00
than I have in years and a lot of times
28:36:00
don't even have pain at all the limp
28:38:00
it's awesome and you're using why are
28:41:00
you driving so I mean it's not like it's
28:44:00
an issue like you're you know you gotta
28:45:00
go sit in a chair for an hour and do
28:47:00
nothing you're using it whilst you're
28:49:00
driving so it's kind of a no-brainer in
28:51:00
a sense uh pretty cool pretty cool stuff
28:55:00
all right Cathy we got to get going
28:58:00
and I do want to mention your website
29:00:00
again is driving wedges dot-com yes that
29:04:00
correct okay spell driv ing w eb GES
29:10:00
calm great great and what we'll do is
29:13:00
we'll put it on our show notes on our
29:14:00
okay and and I can say to our listeners
29:18:00
out there if you do have some questions
29:19:00
if you want to know if this product is
29:21:00
right for you go on to Kathy's website
29:24:00
send her a note ask her a question
29:26:00
before you buy it or whatever you want
29:28:00
to do but it sounds like this is
29:29:00
something that can really help some
29:30:00
people and also if you have some
29:32:00
questions yeah you don't want to get in
29:34:00
touch with Kath you want to ask us here
29:35:00
in Venezuela at jump on our website and
29:38:00
you can only send us a question we'll
29:40:00
get right back to you if it's something
29:41:00
for Kathy will forward it over to her
29:42:00
but very cool I'm very very very happy
29:45:00
that we had Kathy on the show today and
29:47:00
any you listeners if possible if you
29:49:00
like the show please go on out to Google
29:51:00
Play or iTunes leave us a rating leave
29:54:00
us an honest review about the show let
29:56:00
us know what we can do better let us
29:57:00
know what you enjoy about the show what
29:59:00
you don't enjoy the show and if there's
30:00:00
some content that you would like us to
30:02:00
cover on future shows it would be
30:04:00
awesome if you could
30:05:00
you that so again for myself call my
30:07:00
disco I thank Kathy for being on the
30:10:00
show today and we'll catch you next time
30:11:00
on inventors launchpad network you all
30:14:00
take care