Tamara Kleinberg Founder of LaunchStreet, Ted Talk Alumni, Author, Innovative Entrepreneur She is Here to Help

:00hi everyone and welcome to inventors
0:04launchpad roadmap to success i am your
0:07host carmine minutes ago and today on
0:10the launchpad
0:11I am honored to bring someone on who is
0:14really someone that is out there helping
0:16people to move think so she's doing a
0:18lot of work in the sides of talking to
0:22people not convincing but bringing their
0:25strength and their professionalism
0:27forward she's really good at doing that
0:29she's the founder of launch street
0:31she's an author she does she has done a
0:34TED talk which is awesome
0:36he's been on numerous magazines you've
0:37been on a show she's a creator of a
0:40system called I 2e and i'm going to let
0:43her talk about that a little bit she the
0:45crossfit maniac
0:47she's a keynote speaker she does so much
0:49that i could go on Rufus intro for body
0:52probably about 10 minutes or so I'm
0:54gonna bring her on we're going to go
0:55through some stuff that she's doing that
0:56something she has done and what you're
0:58looking to in the future it would be
1:01great if if she can come on and
1:03introduce yourself and here's our guests
1:05for the show me
1:07thank you so much for having me on what
1:09can i say that you haven't already said
1:11I have to say I'm i will tell you i live
1:13we talked a little bit i live in denver
1:14colorado and I've got two young boys
1:17they're 8-12 which means that I if you
1:20want to see innovation and negotiation
1:22on a daily basis
1:24just look at your kids because they
1:25decide that they want something or
1:27they're going to go after something i
1:28will tell you they wear me down like
1:30nobody there so good use the tamper I
1:35didn't go through a few of the things
1:37that I look at you again because i was i
1:39was talking about this you know your
1:41intro can go on forever I mean I do a
1:44lot of work some background on you and
1:46just so the listeners out there this is
1:48tamara kleinberg she is the founder of
1:51one street and another arm another
1:53websites are called the shook my
1:55pronouncing that correctly
1:56yeah shoot so it's the hebrew word for
1:58marketplace and you know and i'll just
2:00tell you those two things came about
2:02because I gave kind of the Reader's
2:03Digest overview of my life and my career
2:06I've been innovation for 20-plus years
2:09now and I have helped companies like
2:11Procter & Gamble and clorox in general
2:13no and you know those guys launch new
2:15products into the marketplace if you
2:17push your car down the aisles of target
2:18you'll see products that i have had a
2:20hand in either branding or innovation on
2:23as well as with a lot of entrepreneurs
2:24and helping them get to that next level
2:27because i think if you know as inventors
2:29we have to work really hard to
2:31differentiate herself in the marketplace
2:32because we're competing against not just
2:34other inventors and other small players
2:36but the big players were already set in
2:38the marketplace so I'm and that's kind
2:40of a big passion a big love of mine
2:43because we actually have advantages
2:44small adventures to get things done to
2:47be nimble to be innovative but we've got
2:49a leverage that if we want to stand out
2:50now i have created and the way that
2:53you're talking about it you talking
2:55about some huge companies that use
2:57nothing for it and as we go back to when
3:01you started I know you've done some huge
3:03talk some large events you talked to
3:05hundreds and hundreds of people in front
3:07of that how did that translate down to I
3:09know you do some one-on-one work and you
3:11get some people on your website how did
3:13you really start and find out you wanted
3:15to be not only a keynote speaker but how
3:18did you get your mac of helping those
3:20inventors and innovators and forward so
3:23you know that's a great question i think
3:24it happened in a couple ways so in terms
3:26of the speaking and a little bit fell on
3:28my lap because as an entrepreneur I had
3:31to do it and here's the funny thing
3:33about us entrepreneurs and I just
3:35adventures all the time we love our
3:38product we know a lot about our product
3:41but at the end of the day if we're not
3:43good communicators we're not going to
3:45sell our product whether that's to the
3:47distribution center to our customers
3:50that key decision-maker whoever it is so
3:52I kind of had was forced into position
3:54of constantly trying to sell new ideas
3:56to people whether it's when I was
3:58running a consulting firm and working
3:59with function gamble Disney or whether i
4:01was you know working with adventures so
4:04so that's how that kind of came about
4:06and you know in the 20 years of all this
4:08work I just kept coming across
4:10entrepreneurs that have these brilliant
4:12ideas and then I people where are you
4:15going well i have sent me two talents in
4:17my garage and I'm stuck
4:19yeah like oh no so i would take all of
4:21these lessons and knowledge that I had
4:24from working with Fortune 500 and all of
4:26the snow
4:26an experience I had was working as an
4:28entrepreneur being one and owning a
4:29business and trying to launch my own
4:31thing down to the world whether it was a
4:32product or service it kind of brought
4:34those two together to provide some some
4:36guidance and insight that would help
4:38them get unstuck in those places that
4:40seems to kinda like mud that we all get
4:42trapped in you know I know there's
4:43always the right weight but but it's
4:45predictable but in a lot of ways so I
4:48wanted to help those people get out of
4:49that
4:50yeah and you probably had saw it being
4:53repetition like most of the people you
4:55talk to and even here at the launchpad
4:57it's a different story but it seems like
5:00things circumstance right that's exactly
5:03right you know it's there's a couple
5:04places just to give some examples
5:06um I often get a call and someone says
5:08okay so here's the thing I've got my
5:10product like I know what it is I've got
5:12it they'll say done i would argue that
5:14it's never done you're always improving
5:17and making it better but you know that
5:18the mistakes that we make and I get it
5:20because you know this is our baby right
5:22please don't call it ugly it's not okay
5:24but you know I've built this cup so I
5:27went and I spent my money on the product
5:30and now i'm exhausted i don't have the
5:31results i want they don't happen
5:33overnight and I've got to overcome that
5:35and so but that's predictable and
5:37repeatable that is that's the place i'm
5:38sure you see it all the time with people
5:40you know and that's kind of it is an
5:43easy place to get stock because you put
5:47all your ID ideation all your innovation
5:49into the front end but this business
5:51isn't a sprint it's a marathon and that
5:54innovation has to go across everything
5:56and you gotta get out of that place of
5:58thinking but I've got my product because
6:00it's not enough
6:01yeah I i agree i mean you know obviously
6:04you have the knowledge in this because
6:06you are you saying is I think the crazy
6:09part is I know that our listeners are
6:12listening to what you're saying and
6:13they're probably shaking her head and
6:15what you would if you find out in this
6:17is click this even when you are
6:20explaining it to an inventor and
6:23entrepreneur do they get it like even
6:25when they get like how do they actually
6:27implement what you give them
6:29yeah so here's the reality and I think
6:32that's probably true costs everything
6:33some do and some don't some get really
6:36frustrated because what they want is to
6:38put their products on Amazon or get them
6:39to talk
6:40get to have him sell and that's that
6:43um but you know if you build it they
6:45will come as not true anymore me in any
6:48way whatsoever so those don't get it and
6:51they're still in the same place they
6:52were three years ago that's not the
6:54unfortunate reality on the ones that get
6:57it recognized they've got to build an
6:59innovative business their marketing
7:01their sales our consumer service the
7:03entire scene have to be innovative here
7:05kind of my example let's say you built
7:07the most innovative lipstick like it is
7:12amazing it happens to be on my desk
7:14first up I'm gonna grab it right like
7:16its revolutionary you know that this is
7:18going to change every lipstick every
7:21woman's life out there but you make it
7:24look like every other lipstick and then
7:27you put it on the shelf next to every
7:28other lipstick in exactly the same
7:30packaging with exactly the same
7:32marketing and then you get frustrated
7:33because nobody gets why you're looking
7:37at lipstick and selling but it's because
7:39you took all your innovation you put
7:40into the product and then you missed the
7:43whole thing apart for the one to get it
7:45really get it you know one piece of
7:46advice I'd love to throw out there
7:47because this to me is a very simple very
7:51simple tools or was very simple method
7:53that you can execute on quickly is this
7:55is what I tell all the entrepreneurs
7:56particular inventors I work with be
7:59where your customers are but your
8:01competition isn't oh don't focus on
8:04being next to the competition because if
8:05I've got this you know incredible water
8:08bottle that I've developed and I've got
8:10it next to 10 of the water bottles I'm
8:12now forcing my customer to go haha well
8:15what's the benefit of that one that said
8:16it better be amazing for me to buy it
8:18over that one and now i'm playing a
8:19price game so hold on that if you sent
8:21more expensive so why do I want that so
8:24if i created this incredible thermo
8:27water bottle whatever i'm making this
8:29stuff up as I go but you get the point I
8:31want to think about while who needs a
8:33water bottle
8:34well what about hotels when people are
8:36traveling what about airports what about
8:38what are other places I can be in where
8:40I can be for my customers and I can be
8:43the only choice its adventures took that
8:45one simple flip stop stop worrying about
8:47big box will come to you when you're
8:50already successful they don't want to
8:51give up shelf space yet that is
8:52expensive spaces
8:54you know that it is expensive for them
8:55so beware your customers are your
8:58competition isn't that will drive your
9:00growth very expensive space i agree one
9:03hundred percent that the thing about it
9:05is what you know again what you're
9:07talking about is so important and I'm
9:09hoping that the Wilsons are getting this
9:11it's all part of an overall strategy and
9:13ya think there is like to invent as you
9:16know and I know they like to invent
9:18things but they they believe that their
9:19product as you said we'll take care of
9:22everything
9:22my product is the best is all I need and
9:25but they don't realize how much is in
9:27the back end that they know no one can
9:29do this by on their own there is so much
9:31to getting a product on the store shell
9:33and you know just from what you're
9:35saying I know that you get it and your
9:37help
9:37they realize it well I'll give you
9:40another example and this is where we as
9:42adventures have a huge advantage of a
9:45big companies so I was meeting with an
9:48ex client of mine who has a major dairy
9:51product i'll leave that back so i want
9:53to throw them under the bus but if I 780
9:55would all know it
9:55oh I'm meeting with her and we're
9:57talking about the retail environment and
9:59she was telling me that for her to get a
10:01new product on the shelf of any of the
10:03major grocery stores she wouldn't have
10:05that product done and in the sales
10:07channel 18 months ahead of time before
10:11it ever makes it to the shelf that's how
10:13long it's taking for them to any of the
10:16big-box retailers to turn over their
10:18shelf so we have customers don't know
10:19because we go in and look new and
10:21different but we don't know that that
10:22product was ready in 2015
10:25so so if I'm an adventure though here's
10:28where i go light bulb this is awesome
10:30I don't need 18 months and I don't need
10:34target because I'm nimble and I love
10:36targets and get me wrong I matter
10:37shopper and i would love to see all
10:39inventions and target i would love an
10:41end cap of all the things I think are
10:42cool but there's target if you're
10:45listening but but if I'm an adventurer
10:47have a huge advantage because I'm not
10:49locked into those channels like the big
10:50guys and I can go out and I can get into
10:52boutiques and hotels and transportation
10:55companies middle of a like whatever I
10:57mean that the distribution pads are now
11:00endless so why you know while they're
11:02waiting 18 months i'm gonna take my
11:04product and i'm going to get out there
11:06and get the customers to love it
11:07long before that happens direct and then
11:09you have sales numbers you're gonna have
11:11the ability to tell going to take this
11:12one of my product having all those
11:14little pieces accomplice talking about
11:17in in place when you go to the big-box
11:19stores and you can answer their
11:20questions because again right Tamara you
11:22only have a certain amount of time to
11:25answer that buyers question if you say
11:27I'll get back to you on that it's over
11:29but just try to accept but slowing your
11:32product going out there working out all
11:34the bugs and maybe that next version you
11:37have some problems
11:38it's always good to be selling your
11:39product so i agree time of 100 percents
11:42to sell that product so there's this
11:44great study i read recently and what was
11:46the book i think it was tree suasion
11:47which is one of the best books ever if
11:49you have you read it already bite eldini
11:51childe Yun never seen before and I'm
11:53sorry I think he's a master i think it
11:56was an app that I'm reading it and one
11:58is the ikea study did you read that one
12:00so the reason i mention this will all
12:02share with the study include why mention
12:03your adventures so basically the bottom
12:06line is they had a group of people
12:07create build ikea products basically and
12:10then another and then they said to them
12:12how much would you value that
12:13productivity value that they had another
12:15group that come in and say this was
12:17pre-made how much would you value the
12:19desk and basically the people that
12:21co-created valued it at higher than the
12:24people who got free made isn't as
12:27important to us as inventors this that
12:29means that we can go out and build a
12:31network of Advocates customers who are
12:34willing to go along for the ride with us
12:36and give us feedback and give us ideas
12:38and not be afraid to wait until it's
12:40perfect for salt never perfect so let's
12:43just let go of that now but also build
12:46them as our advocates they're not going
12:47to be frustrated when it doesn't work
12:48they're gonna be happy to help us make
12:50it better
12:51yeah made and then began corrective
12:53longer i think apple does that in some
12:55way first really growing back out
12:58thousands i think they did a great job
12:59at that their phone has so many kings
13:02and I will never leave you think it's
13:04ridiculous right i mean you know i'm in
13:06the part where the process we have
13:08launched street and we have a launch
13:09date for entrepreneurs and it's a
13:10membership site where you going to get
13:12all this incredible content about how to
13:13be where customers on your competition
13:15isn't how to create a kick-out 1p plan
13:17how to be in the know commodities own so
13:19I have all this stuff
13:20we're building that for intrapreneurs as
13:23well but instead of building it what
13:25I've actually done is created a
13:27one-pager marketing sheet and I've been
13:29going to old clients and saying what do
13:31you think they're helping me build it
13:34and they will be my betas and I'm not
13:36afraid to say that like look this
13:37spelling errors on this is not about
13:39like this being perfect this is about
13:42you giving me your wisdom so just know
13:44and what they have helped me built is so
13:47much better than what I started with I
13:48mean it's almost embarrassing where I
13:50started relative to what they told me
13:51that's fantastic what a great way to
13:54bring emotional connection in we can
13:56bribe or whatever you want to call
13:58because they're helping they feel a part
14:00of it
14:00yep yeah they loved it and they're
14:02willing to give you feedback and advice
14:03and then they share with their friends
14:05it's actually really its sales and
14:07marketing but it also will help you
14:08optimize your product
14:10yeah no no I agree and you also i mean
14:12you must have a book out or a couple
14:14books out that correct
14:1551 book and i'm writing a second on the
14:18first book is called think sideways it's
14:20a game-changing playbook for disruptive
14:22thinking or disruptive innovation that's
14:23the tagline here's how I think of it I
14:26didn't want to create a book that you
14:27read when I was really good and then put
14:29it up on the Shelf thought oh what was
14:31in that box
14:32I wanted to create a playbook so really
14:34what it is is a series of uh of
14:39innovation and examples of entrepreneurs
14:42and people shaking things up and the
14:43different way that they did it and then
14:45templates for you to kind of try to go
14:48down that path to so I wanted to create
14:51something like a coach's guy that people
14:52could pull up and say okay I'm trying to
14:54do something different
14:55flip open to this page oh wow this whole
14:57depart from the text concept that's
14:58really interesting
14:59oh and here's the template to be able to
15:01figure that out of my business so that's
15:03really what it is and its really i love
15:04going back and reading some of the
15:05stories you know everything from extreme
15:08forks to urban wine in there you know
15:11even if it's fun seeing the the book
15:13take shape and I don't think you know a
15:16lot of people have to say i want to
15:17write a book they don't realize how much
15:18time will it take us know when is
15:22somebody like yourself that has a book
15:24out there I always know my clients
15:26yeah it's and I always laugh because I'm
15:29not like I wrote a fiction that you know
15:30I didn't I I it's really an
15:32instructional book and i still have to
15:35lock myself in the cabin in Lake Tahoe
15:36out in California 45 days just to figure
15:39out what i was thinkin doing before I
15:42could even write it was really looking
15:43back it was kind of funny i mean i
15:45really enjoyed it on one hand on the
15:46other hand just like inventing a product
15:48it's it's a softening process now follow
15:51the same traits i agree with you the
15:53good part about is how you how you
15:54explained it is is that this kind of a
15:56book that people can walk around with
15:58Ortega with it in their briefcases their
16:00backpack because it has answers or you
16:02need me as a playbook
16:04you're not leaving it in oh I got
16:06another book to put on my little shelf
16:07exactly that was the whole goal is I
16:09just behind stuck I can't figure out
16:12this so I'm going to flip this open
16:14because this is relevant to me and oh
16:15great here's an exercise to help me
16:17think about it my business to I wanted
16:19that the how I mean I think we all know
16:21why we have to be innovative and then we
16:23see these stories like Dollar Shave Club
16:25for tough mudder and we know that they
16:28get it but i wanted to deconstruct what
16:30they did and we can be inventor of the
16:32chance to do that to ya I mean that
16:35that's great i I just again i'm playing
16:37that in my head that having that book
16:40which is you know having a playbook with
16:41eugenics oh yeah I think doesn't it i
16:45like it it's time for book you it's been
16:47a couple years i'm ready i think to do
16:48it again
16:49oh yeah they'll somebody like yourself
16:51and I end and again I don't know what
16:53kind of just met we did a brief look at
16:54it just seems like you know again where
16:57you're swinging products and I don't
16:59want to see not satisfied but you're
17:00always thinking ahead it seems like the
17:03bunch and I'm trying to the the
17:05challenge that we're in today is what
17:07worked yesterday doesn't work today so
17:09that would read all these books about
17:11why listen for successful but that's
17:14yesterday so we really have to try to we
17:17really got to try to connect the dots
17:19and more forward-thinking way that's not
17:20always easy to do
17:21yeah yeah now I i totally great tell me
17:24a little bit about and I don't even want
17:27to attempt to pronounce the IQ ease
17:29yeah yeah you gotta write the innovation
17:31closure edge so that's are really proud
17:33of it actually that's our proprietary
17:34assessment that tells people their
17:36unique or innovator archetypes so i'll
17:39give you a little bit of car
17:40text i have been in innovation for 20
17:42years in some way or another and I used
17:44to believe because this is what all the
17:46motivational speakers from the state's
17:48told that if we just you know dare to be
17:51starless and step outside your comfort
17:52zone that we'd all be innovative but it
17:55does not actually how it works so I kind
17:57of went down this this obsession of well
18:00how do we innovate if that's not how do
18:02we and what I learned about 20 plus
18:04years kinda blew the doors off my
18:05assumptions of this kind of like we
18:08could all do with the same what I
18:09discovered is that being innovative is
18:11actually universal we all do it but how
18:14we innovate is unique to each of us and
18:16there's actually nine human triggers of
18:18innovation and it's the combination of
18:20the top to that create your unique
18:23innovator are archetypes and what I
18:25think is important about that from our
18:26perspective as inventors and
18:28entrepreneurs is that when we understand
18:31how we innovate we can build a business
18:33that allows us to bring that to
18:35everything that we do and that is much
18:37more satisfying that allows us to
18:39perform or RPG that allows us to bring
18:41more of those innovative ideas to our
18:42solutions to our challenges or
18:44opportunities and its really a more not
18:47just a gratifying but I think higher
18:49impact way to to build your business
18:51because you know we were so many hats
18:53i'm the CEO and i also take out the
18:55trash
18:55it's and everything in between so it's
18:58we have a lot to do but if we can do it
19:01in a way that actually plays to our
19:02strengths
19:03it's gonna be all hot pepper process for
19:05us yeah yeah and you know you
19:07it's great when you said sent that
19:09information over
19:10yeah at first i was like what is this
19:13you know it's another one of those past
19:15things that have yet another assessment
19:16yeah we ran our team through it and i'm
19:18not saying that just because you're on
19:20the podcast we went through it and how
19:23was amazed to see that we had some
19:25people in the right position that they
19:27were in some people that I did have in
19:30the world positions and who I always
19:32thought I wasn't giving enough direction
19:34I wasn't given the hate and but it
19:36really wasn't who they were
19:39Jack you know what I'm so glad you
19:40mentioned that too i'll give you one
19:41example maybe maybe this kind of is
19:43similar to what you were saying but one
19:45of the triggers is fluid and people who
19:47are fluid are not just good in a
19:50start-up environment I think a lot of us
19:51candyland sharp environment they can
19:53actually take
19:54awesome turn it into clarity I mean they
19:56they see the following the way they can
19:58navigate it in a way that the rest of us
20:00can and they bring innovation by
20:02bringing that simplicity back into it
20:04those people if you put them in a highly
20:07structured position you'll never get
20:09what you want out of them and you'll be
20:10so frustrated but if you put them on new
20:13initiative sticky situations messy
20:15projects they will thrive so it's your
20:20point it's you want to set people up for
20:22success and use with their best dad in
20:24the thing with innovation on our teams
20:25is it's not it's not a nice to have
20:28anymore we all have to bring that game
20:30to our work we all have to be innovative
20:32it is just simply not enough to do the
20:34baseline I mean do you like if your
20:35people just do the baseline are you
20:37happy no one knows yeah so and they're
20:39not right that's not what we're put on
20:41this earth to do so it helps you get the
20:44people in the right place and it helps
20:46you understand what they bring to the
20:47table so I my woman who works in Laura
20:50who you mentioned works for me know
20:53yeah she's an inquisitive which means
20:55that she innovate by asking questions
20:57for her innovations in the questions not
20:59answers when when she and I started
21:01working together I was super annoyed
21:04because I'm gonna come on like I'm I'm a
21:05risk taker so I'm like move it lets go
21:07like stop asking and I really struggled
21:10and then we took the assessment which I
21:12should have been right when I heard her
21:13but it took a couple weeks to get it
21:14done and I realized oh she's not
21:16challenging me she's not annoying me
21:19that's how she innovate now I give her
21:22permission to do what she does best and
21:23I get what she's doing so there's a much
21:25better interplay between us and she gets
21:27for me that I have to leave but I can't
21:29think about things too long i have to
21:31get a motion
21:32yes amazing and just implementing that
21:36and i highly recommend for any team even
21:39if it's just a company with the two
21:40partners
21:41yeah it's so important I always thought
21:43hey you know again I I'm what am i doing
21:46wrong to get a good more information
21:47they're just not getting it like just
21:49that you explain they're not getting but
21:50everyone because our team is highly
21:53innovative and they want to do things
21:54right way they want to go for highest
21:57levels they are being trust they're
21:58frustrated but now we found we went
22:01through it was a lot of fun and it
22:03really like you said it was a light bulb
22:04moment for all of us
22:06that is the great to hear and you know
22:07that small teams in particular I think
22:09it's in many ways even more important
22:11because you have to rely on each other
22:12even more you know we don't have room
22:14for people to not for everyone not to be
22:16in a player when we're small teams and
22:19if you can bring out the best in
22:21yourself as well as bring out the best
22:23in others
22:24everybody rises agree yeah and
22:27innovation spooky right i mean we can't
22:29we're talking about the beginning for us
22:30we can't do what everybody else is doing
22:32we're just adding to the noise and
22:34here's the the hard reality about the
22:35marketplace your customer and whether
22:38that's a b2b or b2c like
22:40business-to-business and
22:41business-to-consumer doesn't matter
22:42whoever it is on the other side of the
22:44table finding the check
22:46they're going to do one of two things
22:46they're either going to open up their
22:48wallets
22:49we're gonna walk away and assume that
22:50you're one of the noise so we want them
22:52to open up their wallets but in order to
22:54do that we have to get their attention
22:56yes no I mean I love the way your
22:59explains it's obvious that you know you
23:01are publicly you speak very well I try
23:04to keep the clichés to a minimum that
23:06you know we talking about and that's
23:08what's so important and I want to listen
23:10to hear this you're just isn't like you
23:12didn't wake up this morning to say this
23:13is what i'm going to talk about it now
23:15every day you're helping understand well
23:18and you're also i know that youryour
23:20europe and i want to fit the somatic it
23:22but yeah maybe they have something you
23:24mentioned mothers and things like that
23:25and how does that translate into like
23:28your daily work environment and no faith
23:31in things like that but you use those
23:33kind of successes able to translate to
23:36others
23:36oh my god I'm so glad you asked like my
23:38favorite subject in the world when it
23:40comes like another two hours you might
23:42have just over the whole can of worms so
23:43you know you talking about being a
23:45crossfit addicts which I am and it's
23:49actually taught me so aside from loving
23:51the fitness aspect of it it's actually
23:53taught me a tremendous amount about
23:54business and there's a couple things
23:56always point out because i do think as
23:58entrepreneurs we need that outlet as
24:01well so i go to I go at 5am that's my
24:04workout time but here's what i
24:07discovered happen on the days are going
24:09585 am I kick but for the rest of the
24:12day and it's not just because i woke up
24:14early yes I think I get before am so yes
24:16I think there's a lot of that but if you
24:19could
24:19amaze yourself by doing one more push up
24:22lifting a heavy way running a little bit
24:23extra getting up when you didn't want to
24:26get up if you start your day by doing by
24:28amazing yourself everything else can
24:30happen
24:31everything else is possible it shifted
24:33my entire mindset and didn't have to be
24:36a big thing you didn't have to because i
24:37had a PR that day could be just because
24:39i actually got through the workout
24:41without dying like that is good to the
24:44other thing I'd say is what we can learn
24:47a lot about fitness and what I've kind
24:49of seen my own experience and from
24:50others is particularly in CrossFit as
24:52you measure everything everything that's
24:55what you get you know exactly where you
24:57are at any given time I know my progress
24:59that I've made on that particular work
25:01out on that particular move on that
25:02particular weight everything for time
25:05around or wait
25:07nothing is nothing is just done all that
25:10sounds micromanaging I've applied that
25:13to my business i can tell you to any
25:16given point the percentage from you know
25:18reach out to people are interested to
25:21proposal to close at any given time I
25:24can tell you you know our social media
25:26what's working what's not working I'm
25:29you know we tend to throw a lot of stuff
25:30to the wall and then were like oh that's
25:32stuck so let's go there but the fitness
25:35and all that is really taught me to be a
25:38huge priority on metrics in a way that I
25:40would have never before but it has
25:42changed my business you
25:43yeah you know in all kinds of exercise
25:47it seems like they help people not only
25:50you know like you said look four goals
25:52and performance but it is me it helps me
25:55think
25:55I mean I'll go and I'll do a bike rider
25:57I'll go work out and I get my best out
25:59of gas
26:00I hacking the journal with me like I
26:03take it in my gym back I'd journal in my
26:04gym bag because i know it's something I
26:06would be like oh god do I learned
26:09interesting staff a friend of mine is a
26:10neuroscientist and he said that your
26:12subconscious mind is 40 times more
26:14active when you're not thinking about
26:16something so that's why when we're doing
26:18dishes taking a shower riding a bike
26:20that's why those ideas and to come to us
26:22because our consciousness finally shut
26:24down and our subconscious mind is going
26:26to work we just don't know it
26:27so then we see a knot we what we
26:29experienced in aha moment
26:31and you know what we do is stressful so
26:34we're putting ourselves out on the line
26:36whether you have another income or not
26:38you are putting your heart and soul out
26:39there and I think fitness is one of the
26:41best I'm just relievers out there and
26:44you just you need a you need a break and
26:47you know the other thing is given me as
26:48a huge community of people who are just
26:51wonderfully supportive and you know it's
26:54a nice thing to start your day with
26:55people like hearing on you yeah i'm
26:58gonna i'm gonna early i'm an early riser
27:00also and I just can't even get myself to
27:03not do something early morning is the
27:06best time of the day I don't care what
27:07anybody says we need it really soaked
27:10question you know add that and doing i
27:12don't want to get two of the subject
27:13what I don't not talk to other guests on
27:15the show about this and I'm you know
27:18pretty much no like what kind of what
27:20you're going to say but i think i would
27:22want to get your input on it is yes lot
27:24of the top leaders in businesses that we
27:27see on the news and and all over even
27:29people that we interact with all the
27:30time seem like they're in somewhat good
27:32shape they don't have to get married or
27:34but they all seem like they do something
27:36to take care of yourself and you think
27:38that really plays into how successful
27:40they are I I very much too and I think
27:44that also plays into most of them get up
27:45at four o'clock in the morning too so I
27:48mean I could get that I think this is I
27:50that have my trying to say this you are
27:53meant your physical state impact your
27:55mental state if you are eating crappy
27:59food and they don't feel your body and
28:02your mind if you are stagnant and
28:04sitting on the counter in the chair all
28:05day if you are not drinking enough water
28:08that breaks down not just your physical
28:10body but your mental body as well so you
28:13need to stand shape now that could mean
28:15taking daily walk that doesn't have to
28:17be doing clean and jerks and burpees
28:18right like it
28:19there's a lot of ranges of fitness so I
28:22I said that's incredibly important and
28:23then the other thing I'd say that is
28:25unfair but true is that we have very
28:29limited time to make a first impression
28:30and your primal so when we see someone
28:34who's in shape and I like I said that
28:37can be arranged i'm not saying you have
28:38to have abs by any means but when we see
28:41someone who clearly isn't shape we
28:44cinnamon studies on this we assume they
28:46have willpower and drive and
28:47successfully attached that to them so
28:50there's this physical reality of staying
28:52in shape that's important under mental
28:54and then there's this you know image
28:55compression issue that is just part of
28:58being human
28:59no yeah and i totally agree and you
29:02don't even it's not even like that it's
29:04not a conscious decision we just as we
29:06run into somebody it's just happens and
29:08it yeah its final it's in our primal
29:10brain it's the lizard part is not
29:12because we're bad people are judgmental
29:15it's how we're covered built to see
29:17things and you know and and what I just
29:20lost 30 pounds in the last nine months
29:23and as that happened my energy has gone
29:26up and up and up which means i have more
29:29energy for my business so there's a huge
29:31there's been a huge correlation I
29:33believe between how I've been taking
29:35care of myself physically and what's
29:37happening in the workplace
29:38that's great that's what do you see and
29:41and thank you for that I I boo i agree
29:44with you a hundred percent you see a
29:45like a queer for all the people you talk
29:48to is there something that you see a
29:51clear barrier that you see a barrier to
29:53their success is there something that
29:54always stands out
29:55oh um yeah so I i think there's actually
29:59a couple things that uh this that are
30:02various to success i think one is having
30:05that false goal of I've gotta get into
30:07big box i like I've got this one way
30:09that I need this to happen and Max my
30:11proof point so for adventures that's
30:13often some type of big-box retailer when
30:15there are million other channels that
30:17would get you the same results of the
30:19expense we set up false goals i think
30:22the other barrier i see a lot is um and
30:25I think we're taught to do this over
30:26time so I don't think it's because weird
30:28dumber bad i think this is what we're
30:30trying to do I think it's inaccurate we
30:32focus on the goal but not the activity
30:34so so you write out your goals and you
30:37say i'm going to sell a thousand units
30:38I'm gonna get on 10 podcast and i'm
30:40going to i'm going to be written up in
30:43one magazine so those are fantastic but
30:46on the day-to-day basis then what so
30:49then we start spinning our wheels
30:50because we don't really know how to get
30:51to those things when we set but if we
30:54said I'm going to make
30:55ten that podcast outreaches a week I'm
30:58going to connect with 10 in simple
31:00answers on length in who are in
31:02distribution channels and i'm going to
31:04reach out to X people my network and if
31:07I focus on that the outcomes are going
31:09to happen so but we get so wrapped up
31:13over here and we forget this front part
31:15and it sounds so when I say it out loud
31:17it sounds so basic but if you shift your
31:19thinking to the front end the outcomes
31:21gonna happen and frankly after time it's
31:23better than you thought it was gonna be
31:24uh-huh yeah and all you listeners out
31:27there if you missed any bit of that play
31:29it back again because it's exactly that
31:31kind of advice can could launch like
31:33he's like you say could you take that
31:35next level it sounds simple just
31:37implement it and it really does work
31:39it's working that what is it what is it
31:42they think and grow rich that leaders a
31:46work the plan the plan the work and work
31:48the plan if i said that right and i
31:50think that is one hundred percent true
31:52and you learn right us and you grow in
31:54table this didn't work and it didn't
31:55work but we focus and I've done this so
31:57I'm totally guilty that i created a line
31:59of t-shirts there now all in my basement
32:01by the way this one of my epic failures
32:03from years ago and I just said I'm going
32:05to sell a thousand t-shirt was like okay
32:09and then I throat I try one thing it
32:11didn't work i would try another didn't
32:14work i never got there because i
32:15couldn't I'd never really took taking a
32:17step back and said is that how do i get
32:20there do i really got there not kind of
32:23theoretically but truly step-by-step and
32:25it's made a huge difference and i still
32:28have all those t-shirts my face
32:30well you know discouragement is a part
32:32of this i mean it makes us a lot
32:34stronger if we can get past it i mean
32:36your own have something's gonna happen
32:38not everything is going to go light and
32:40as in right liberators we have to know
32:42that I mean just an invention alone
32:44could take 10 20 30 tries at something
32:47so if you're going to be in seeing you
32:49have to be able to take discouraging
32:51things together with it you can't let it
32:53really hold you back
32:55can I give you one other example that
32:56just kinda came to mind actually if you
32:58were talking so I timber comes amazing I
33:01you should have a mom he's an adventure
33:02he invented something called the super
33:03rope cinch
33:05so basically it's a tryst device so as
33:07opposed to having to tie a knot know
33:09to tie not just put the road through you
33:11twist it so brilliant brilliant i
33:14interviewed him ages ago and one and
33:16I've gotten to be friends with him over
33:17time and one of the things he said to me
33:19that has always stood out as you know
33:21part of the reason he was saying about
33:23his success was to him know what someone
33:26telling him no was just what he heard
33:28was oh you just need to find a different
33:30route and that's not love it
33:32yeah I so-and-so one of the mistakes i
33:34think we tend to make as we see no its
33:35final we look at we go
33:37ok that person said no that store said
33:39no that opportunity said no so that's
33:43done and he the way he said it was just
33:45like oh so I need a different talking
33:47point or I need a different chance ok
33:49got it and he would stack up all those
33:51nose and silly like violated was just
33:53kind of work his way around them and I
33:55think that was it just a genius mindset
33:58and why he's gotten so successful over
34:00time that is a good way to put it
34:01because as you know and a lot of people
34:03know people only hear what they want to
34:05hear
34:06so yeah train your mind to hear good
34:09stuff
34:09hey you know what no it's just a point
34:12in time it's know right now that doesn't
34:16mean it's no a year he's got one who's
34:18I've already tell you about it but he
34:20had one huge opportunity was trying and
34:22trying was no no and then it was yes you
34:25know that time was right the person on
34:27the other end of the table is right so i
34:29think that's another mistake we make no
34:31it's not final it's just it's just a
34:32point I'm yeah i love i love hearing
34:35those stories and also experiment with
34:37our listeners it's because they need
34:39that boost a lot of our listeners you
34:40get discouraged quickly and i wanted to
34:42hear are possible out there really is
34:45it's hard work but but it is just a
34:48point x that's all agree so
34:51we're gonna start winding it down had so
34:54many things speaking about what is
34:56what's what's next for you like what are
34:57you striving for what you have big in
34:59the plan that you can tell us maybe it's
35:01a secret but what you have done a lot of
35:03the secret seventh book is probably the
35:06tickets at the awkward part about me yet
35:09so what I'm most excited about is
35:10launched street which is our online
35:12innovation platform so we have it for
35:13entrepreneurs and as I said we're
35:15building for intrapreneurs and the thing
35:17that I love most about it and what what
35:19people on the platform tell me is it's
35:22not just a great resource and we call
35:24these videos that we you know and
35:26anytime I find something that's of value
35:27i try to bring it to the community
35:29someone was asking us about pop-up
35:31retail the other day I went and found an
35:33expert and interview them for our
35:34podcast so that they can have that
35:36information because that's you know I'm
35:37not the expert there so I'm excited
35:39because what was happening prior and I'm
35:42sure you see this all the time with the
35:44kind of the one on the work is we get
35:46all the stuff done and then the their
35:48momentum would end because they didn't
35:50have that continual support and contract
35:52that they needed and I'm not building a
35:54coaching business I can't coach I take
35:56on two people three people to time at
35:58most because I really that's not the
36:01focus of my business i needed scale more
36:03I just can't do it
36:05so as much as I love people but but this
36:07way we're not forcing them into a launch
36:09an abandoned and that was driving me
36:10bonkers because I felt like we get those
36:12engines firing and then the engines cut
36:14off you know and they weren't up in
36:16space yet i wanted to keep going to
36:18launch it allows that to happen and
36:20allow them to have community and ask
36:23each other questions too because I don't
36:25have all the answers half of it as we
36:26talked about with the benefit of fitness
36:27to having people around you sometimes
36:30you just need to bounce ideas off people
36:32yes no doubt about it i mean we learned
36:34something almost every day we want to
36:36talk like yourself with so knowledgeable
36:38and I talked to an inventor what they
36:40tried but it didn't work
36:41I mean we don't know everything we all
36:43have different strengths or different
36:45experiences so I i totally 110 agree
36:48with you
36:49well and I bet you really see that such
36:51as I look at the awesome 3d printer
36:53behind you you know most of the success
36:55of our inventions is one week away
36:57it's one shift in the economic build of
37:00that pen or that the language on the box
37:03or the color or
37:04are who your target audiences so we need
37:07to talk to other people to figure that
37:09tweak out because once we get it that
37:11the success can be explosive but we
37:14gotta get to other people and other
37:15experts to figure that part out because
37:17we're too close to it I'm just close to
37:18my own stuff to we all are of course we
37:20know that about we eat you know I say
37:22don't be emotionally attached but it's
37:25exactly if you know we have to control
37:27it but it's very complex emotions
37:29because happened it's hard sorry baby
37:32depends not just tell me something that
37:34like I'm like not trying I'm fine
37:36the box thank you for the feedback know
37:38that's exactly you have any adventure
37:41anything going on where people might be
37:43able to come and see you live or even
37:46not get some training from you
37:48yeah so we'll launch street is the best
37:49place online because I pop in that place
37:52all the time it's an online platform but
37:53i'm i'm constantly in there
37:55I'm you know I speak all across the
37:56country I none of them are public right
37:59now I mean I'm in Miami I'm in Nashville
38:02I mean my gosh a'mighty right in front
38:04of me but I mean I love to come out and
38:06speak it's one of my favorite things
38:08because then I can impart a lot of this
38:09wisdom from the stage and if someone
38:11gets just one nugget that they can take
38:13away it's pretty exciting but i wish i
38:16could say i have some public ones i
38:17think they're mostly association or
38:19corporate right now
38:20well okay well that's exciting ok then
38:22you can actually see what's being
38:24implemented within that organization
38:26yeah and that's exciting well it's
38:29interesting here's the irony so we're
38:30trying to be more you know like the big
38:32dogs and they're trying to be more like
38:34us haha I you know we want to be more
38:38entrepreneurial more startup like yes
38:40we've got we've had some large companies
38:42approaches to do some prototyping for
38:44them in question they won't know you
38:46have a two billion dollar R&D department
38:49by you coming to us and if we just said
38:50you said we were stuck for agile than
38:53this stuck in the drive us
38:55it's gonna take him six months to what
38:57you can do in three days to catch the
38:59reality of it isn't it amazing and
39:01really you know the companies are good
39:03it is big do it more but sometimes they
39:05need something quick and yes that's
39:07great about it i love it that's why i
39:09love this business
39:09yeah let's call it what you guys really
39:11cool if I it really good i'm alright
39:14good well again any on
39:17any coaching opportunities that people
39:19can reach out the launch street seems
39:20like it's the real place that any of you
39:23guys are listening anybody need some
39:24help go ahead on with the Longstreet I
39:26think it's plus it's a great name i
39:28really like to thank you thank you i
39:29couldn't believe it was available to
39:30excrete uh yeah you know and you can
39:33connect with me on LinkedIn 2 i'm there
39:35to it if someone really wants coaching
39:37we can have a discussion there's a
39:38waiting list right now but you know
39:40sometimes people drop out or things open
39:42up and I love don't get me wrong I love
39:45doing it i just have to do it with a
39:47couple of the time % no i agree that
39:49this week so that's what is that one of
39:52the best way to contact you if we had
39:53some with students who want to link
39:55linkedin yeah that's great and I post a
39:57bunch of stuff there too but I like
39:59linkedin I think it's a great great
40:01platform yeah it's one of my favorites
40:03I've done i play on all of them I that's
40:06the one that you know just to show my
40:07age that's one that i really get and
40:09then snapshot just makes me feel old
40:10oh i know the feeling i'm right there
40:13with me about all right well we're gonna
40:15want we're gonna wrap up I you know it
40:18again I i truly appreciate you giving us
40:21some time today it was been a lot of fun
40:22i hope that I covered some things that
40:24helped some of our listeners and again
40:26at the need some extra help you want to
40:29ask tamara some questions reach out to
40:31her on linkedin and you got a podcast
40:33also if you want to give it to give the
40:35name of the podcaster yeah it's inside
40:37Longstreet so we do innovators both
40:39intrapreneur an entrepreneur you know
40:40I'd love to actually can I offer
40:42something to your audience i think would
40:43be super cool i just thought about it I
40:45have this thing called the seven tenets
40:46of sticky innovation and it's the 7
40:49things that your product meet or service
40:51needs to have in order to really rise
40:53above the noise in the marketplace so
40:54things like changing customer behavior
40:58have an innovation anchor so it's just a
41:01little one pager but it might be helpful
41:02because when i talked with adventures
41:04what I want them to have a majority of
41:06those because they don't they're gonna
41:08have a much harder time once they
41:10launched the product so I'm we can talk
41:12offline maybe i can give you a link or
41:14something to make that happen but i
41:15think that would be a value so I'd be
41:16happy to get that no no that'd be great
41:18any direction anyway to get get these
41:21innovators and inventors back into a
41:23sequence of yeah you know the
41:25operational plan direction is so
41:27important
41:28well and if we just thought about the
41:29adventure
41:30and the products that we love they were
41:32disruptive if we think about where we
41:34spend our money right look at Dollar
41:37Shave Club I didn't go to Dollar Shave
41:38Club because i couldn't get a good shave
41:40from the razors of the grocery store
41:42like that was fine i went to them
41:44because they did it told they did
41:46completely change the category they gave
41:48me a new way to do it and they solve the
41:49different need of mine so if we thought
41:53if we just listed out the inventions
41:55that we love the businesses that we love
41:57they stick to the seven tenths of sticky
41:59innovation so that's why God is I
42:00studied what everybody else get so so
42:03yeah okay Tom will be great so yeah i'll
42:06put it on our on our page notes i'll
42:08push it out there and our patients and i
42:10would think that would be awesome thank
42:12you so much for having me something
42:14great
42:14however thank you thank you hopefully
42:16down the road we're going to invite you
42:17back on the show and love to hear what's
42:18going to be back all right you take care
42:20okay but ice