The Benefits of Working With a Third Party Amazon Seller; Ray Berman Explains How He Gets Products Sold

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Ray has been selling and advising other sellers on Amazon for nearly 8 years. He has experience running many Amazon business, from small operations to those with millions of dollars in sales. For the past two years his focus has been on building Private Labels brands where he’s seen much success.

The Inventors Launchpad Network – Is proud to present The Pitch With Jared and Karina show, Co-Hosted by Karina and Jared Rabin Inventors of the Hang-O-Matic and Carmine Denisco, Managing Partner with Inventors Launchpad. Karina serves as a partner in the business and manages Hang-O-Matic’s sales, distribution and marketing departments. Since helping bring the company to market in 2014, Karina has helped sell more than 300,000 units. Her tenacious and go-getter attitude have landed Hang-O-Matic on the shelves of industry giants such as Bed, Bath and Beyond, and Hobby Lobby. Now, Karina and Jared want to teach YOU how to pitch your product and get it selling!

www.thepitchwithjaredandkarina.com>

Podcast Notes

0:00
are you know I don't think I mind it
0:03
makes sense to anyone this is talking
0:04
and a B the cameras on him right now
0:07
fine whatever
0:09
what do you undo I don't care whatever I
0:11
do what you want anyways do what you
0:12
want to do oh man right
0:14
crazy no we can't we think we can pause
0:17
them we can no this is part of this I'm
0:22
telling you this is part of everyday
0:24
something ever when I talked to you I
0:25
was talking to a lady
0:28
Wednesday on the way home from work she
0:30
was like a young and young but she was
0:33
an adventurer trying to create a product
0:34
we were talking about this and that and
0:35
one of this she said was she's like the
0:37
reason why I watch you guys and not
0:38
dinner ones is because I'm watching you
0:40
I feel like you're a real person she's
0:42
like everyone who's always online that's
0:44
like they're perfect and all this stuff
0:45
she's like oh no what else in your wife
0:47
it's obviously the lunar painting you
0:49
know just talking about and you feel
0:51
like a real person because you know you
0:53
know I'm seeing you interact with your
0:54
wife so you know that's how I like to
1:03
run my business and how I how I work
1:06
with my clients it's straight to the
1:08
point
1:09
you got me who I am right I just got the
1:14
phone and sorry I'm all over the place
1:15
so I'm a California boy who's a unique
1:17
I'm a little more direct I got the phone
1:18
with Sky's quoting that hang a Matic I'm
1:20
looking for a factory a second factory
1:23
for a new product well um he called me
1:27
he goes you look at the coil yet I'm
1:28
like bill I got 12 things to do your
1:30
number 13 am I gonna get until Thursday
1:32
he's like he's like are you sure not
1:34
from New York cause it was really direct
1:35
I don't know I just I don't wanna lie to
1:38
you if I'm gonna get to on Thursday
1:39
maybe it's number 13 out of 13 things to
1:43
do just like I listen to other podcasts
1:48
and I always jump off pretty quickly
1:50
because first I listen to the the host
1:54
it's very like hello thank you so much
1:56
for joining our podcast and today we're
1:58
gonna talk about X B and C hey John are
2:03
you there yes I'm here
2:05
so let me tell you about ABC and they
2:09
just go back and forth there's no
2:11
there's nothing funny
2:13
it's just like straight in from
2:15
information my god you suck I want to be
2:21
entertaining I don't want to just get
2:22
the information I want the information
2:24
and I want a joke right and I want to
2:26
dance in the song I want to sing she has
2:31
a great voice Carmen by the way she's
2:32
the beautiful voice beautiful gonna say
2:38
well I just um I just
2:40
I'm glad you you joined us and I can't
2:43
get over you know people who listen to
2:46
us they listen to us on the podcast not
2:48
many see what we see but it's really
2:52
funny to see you in your room because it
2:56
looks like you photoshopped yourself in
2:59
listening you really need to tune in to
3:02
the pitch to get rich YouTube channel
3:03
right and watch this one guys I got
3:20
about I have a hard stop at like like
3:23
tenths are like two forty five to forty
3:26
so it should give us enough time yeah
3:28
let's do it alright cool let me do a
3:30
quick little intro even though people
3:31
know you guys don't need an intro is
3:35
what I should be saying little intro
3:38
we'll get going so well welcome everyone
3:41
to the inventors Launchpad Network I am
3:44
a carmine Dennis Co your co-host for
3:46
today's show of the pitch to get rich
3:49
one of my favorite shows on the network
3:52
with Mike
3:54
Carina and Jeff Hardy hey guys what are
3:56
you doing over there
3:57
what's up carmine we're hanging in there
3:59
doing our thing I had to make sure I
4:05
even went back and listened to our
4:06
previous show and I did say one of my
4:08
favorite smart it's like a politician
4:13
the politician thing to do oh it's
4:14
awesome but hey guys listen man I've
4:16
been watching your your studio progress
4:19
it's looking pretty good over there make
4:22
a few changes we're trying to forget the
4:23
lighting situations yeah we brought in
4:25
some like some day lighting says like
4:27
struction daylighting but I think you
4:28
gotta do something there higher law I
4:30
don't know
4:30
cut his finger off today come a finger
4:32
off situation is that a penguin it's a
4:34
you know it's a snow guy from that you
4:37
put frozen sort of frozen band-aid
4:40
made me feel better great part about it
4:44
and that looks like it hurts a great
4:46
part about it is that if you have to
4:47
hang a picture up you could still use
4:49
the hanger Matic that's why I always
4:53
heard the pinkie always use a pinkie out
4:54
there for the one to go to the dangerous
4:56
things I'm pretty tough I don't I use
4:59
the hanger Matic in Europe right don't
5:01
they they put one pinkie up two pinkies
5:04
up I think that's why I have it on the
5:06
eye of a metric and imperial by the way
5:10
Hey I know we'll talk about this later
5:12
but I'm pretty excited I know people
5:14
gonna be listening to this after but
5:16
we're going to the hardware show next
5:18
week man we are yes we're going to
5:21
Hardware show Carmine's joining us we're
5:22
gonna be shooting a ton of inventors
5:24
we're gonna we got your shirt match the
5:32
shirt says the pitch to get rich on the
5:34
front with a deep v-neck a deep v-neck
5:42
[Music]
5:55
well listen man what we'll talk about
5:57
we'll just let our listeners know you
5:59
know we'll be going over we'll be doing
6:01
some live shows we'll be doing a lot of
6:02
cool stuff and you know as the show's
6:04
progress we'll be we'll be covering some
6:07
of the inventors and hopefully we'll be
6:08
bringing some of the people that we meet
6:10
on the show later on you guys will be
6:12
doing your live show which is cool so
6:13
we've got a lot of good stuff going on
6:15
the National Hardware show is one of the
6:17
good shows for the inventors the product
6:20
developers around the world so really
6:23
cool so I know you guys got a guest that
6:26
is going to and once you do a quick
6:30
intro there Karina will probably get
6:37
through gonna try to get through
6:39
I have a pool of how many of those
6:42
questions we're gonna get through right
6:43
he just texted me we are well I think
6:47
some questions on here what you know but
6:50
anyway we have ray Berman who is a would
6:54
you call yourself a third-party Amazon
6:56
seller yes so last week we had the
7:02
pleasure of interviewing his friend
7:05
slash partner joel wall who does ads and
7:08
now we brought ray to talk about you
7:12
know why why should why should anyone
7:15
hire a third party seller when they
7:17
could sell it themselves what are the
7:19
do's and don'ts and the benefits of
7:21
working with somebody like right is that
7:24
a so it's actually so I'm actually
7:30
interesting such an interesting spot I
7:32
work with Joel wall joel specializes in
7:36
many different Amazon specific services
7:40
where the responsive products he's moved
7:42
he's selling he's listing creation
7:44
optimization I've been selling for about
7:47
eight and a half years now but over the
7:50
past year and a half I've started to see
7:52
as the private label business and Amazon
7:56
started to explode there's there was a
7:59
there's a real need for for consulting
8:05
for advise you know for somebody to
8:07
advise him work with new sellers to
8:10
teach them the ropes show them how to do
8:11
it do it right to set up their business
8:14
and launched successfully so as much as
8:17
I am a 3rd party seller
8:19
I've also I've taken on many consulting
8:23
projects where I work with the sellers
8:26
and I get them I walk them through the
8:31
steps a through Z or how to properly
8:33
launch a private-label product on Amazon
8:39
and then from there I refer them out to
8:44
to preferred vendors that I work with
8:47
Joel me one of them for sponsored
8:49
products
8:49
so we're closing the Joel
8:52
about that party cellar but I've been
8:58
very involved in working one-on-one with
9:02
brands with some very large corporations
9:05
also as well to get them launched on
9:09
Amazon and to teach them the ropes so
9:11
they can learn the process in about a
9:13
month as opposed to having to learn the
9:15
hard way over a year very cool
9:18
you know next time you asked me to
9:21
introduce our guests we really need to
9:23
add a sentence in the form that they
9:25
fill out how would you like to be
9:27
introduced all right
9:28
right cuz you know that would really be
9:30
helpful if you clean it out really
9:31
really active on social media
9:33
Kareena thankfully more than me and we
9:35
always hear Ray Ray Ray Ray Ram so I
9:37
feel like Ray's like I know you've been
9:39
doing for a long time do you still feel
9:40
like you're like you're like the
9:41
up-and-comer like big name in products
9:44
right I mean we've heard for a while
9:45
just like we were you know Joel seemed
9:47
all the time you know ask gray ask or
9:48
yes gray so it's one of the reasons why
9:50
we want to hook up with you in case they
9:51
connected to you is is a Korea and I
9:53
like to think we know something about
9:55
the retail side and we want to be like
9:57
being affiliated people who are stronger
9:58
they on Amazon side because they're such
10:00
a monster in the industry are you are
10:02
you gonna go write new questions no
10:05
secure just curious ray hi what are you
10:08
doing I how is it that you're making
10:10
such a splash industry are you just just
10:12
involved in so many different products
10:14
right now or is it being active on
10:15
social media why is your name come up so
10:16
much so much yes you're so it's been
10:20
I've been very active on social media
10:24
I've been part of a lot of many
10:26
different Amazon groups offering advice
10:29
working with sellers and most of it just
10:30
because I enjoy it I love to sell I love
10:33
the marketplace I I love to innovate I
10:37
love to work and to see products go from
10:40
zero and pick up and do really well so
10:43
I'm really passionate about it and for
10:45
about four about six to eight months I
10:47
was just offering free advice working
10:49
with sellers taking phone calls during
10:50
some free time and then I figured I
10:54
realized that those phone calls were
10:56
taking a little bit more than five
10:57
ten-minute each and I and I felt that
11:02
that I you know I have I realize
11:05
I have there's a real need out there so
11:07
I've been offering the services I've
11:08
been working with clients and we've seen
11:12
a lot of success when clients are
11:14
getting themselves launched getting so
11:16
set up right I mean from a compliance
11:18
standpoint we know you better follow the
11:23
rules otherwise here you're done that
11:26
you people learn the hard way and it's
11:28
important to start from scratch and to
11:30
learn from somebody who knows what
11:32
they're doing and has been around for a
11:34
really long time so you can you can get
11:37
your product and especially
11:38
you know you know you know Jared Carina
11:40
you guys have your own product this is
11:41
your baby you launch it you want to do
11:43
it right you don't want it to go up
11:44
there and to go bust you don't want to
11:46
don't want to screw up so you know we
11:50
work with the self is someone like me
11:52
I'll walk you through those steps so you
11:54
work with the right service providers to
11:56
get you guys to get you guys I'm sorry
12:03
do you want me to bring you ice no I'm
12:06
fine or I can bring a knife and cut off
12:08
the finger completely honest I honestly
12:10
have a very high threshold for pain I've
12:11
been married you forget I keep seeing
12:13
you I keep seeing you play with it well
12:14
cause it's throbbing a little bit
12:15
residue I'm gonna bring you ice ray I
12:23
know that you work with Joel very
12:25
closely
12:26
I'll let screen and play with whatever
12:28
they're playing with over there do you
12:32
feel that a client when a client comes
12:34
to you would you rather have a client
12:36
that has attempted to sell on Amazon
12:40
themselves and gone through and saw
12:41
really it's pretty friggin hard to do or
12:45
with somebody who's just cleaned has a
12:47
product and says hey ray I want to sell
12:49
my product which which clients you think
12:50
are easier to really show how you know
12:54
your what your consulting your services
12:56
are worth that's had a really hard time
13:04
obviously they see the most value they
13:07
appreciate me the most but I prefer that
13:10
they don't have to get there ya know so
13:12
I try to I try to dip it in above and
13:15
that's where Joel and other I work with
13:17
Joel on a number of
13:18
their service providers whether it's
13:21
content creators they get on the you
13:25
know phone calls they have clients
13:26
calling the masculine to create listings
13:27
for that more Joel or create sponsor
13:30
products for me and Joel or the or
13:32
another service will say ok tell me
13:35
about your businesses they realize that
13:36
their business is not to speed it's not
13:38
already ready for their service and
13:40
they're being honest and they're gonna
13:42
say hey listen it doesn't sound like you
13:44
have a game plan you can go spend money
13:46
on listings you can go and you can spend
13:49
money on sponsor products but it seems
13:51
like you don't have it all together you
13:54
just kind of launched and are just like
13:56
in a quasi launch stage speak to Ray
13:59
work with him create a strategy and then
14:03
come then I will refer them back to
14:05
those providers when they're ready so
14:09
that way everyone gets the best bang for
14:10
the buck that everyone's happy yeah
14:13
that's kind of what Carina and Jared are
14:16
doing now they're helping people get
14:17
ready a lot of people probably come to
14:19
Carina guy right guys and yeah leave
14:21
they're ready but you guys are like
14:23
you're not even close right and that's
14:27
why we wanted to have this class that
14:29
way when they continue to ask us for
14:32
help they will have a better idea you
14:37
know of the plan of the journey of where
14:40
they should be and where they are so
14:42
that way it'll be a lot easier and
14:44
faster and clear communication when you
14:46
say yeah and it's just like pickups for
14:48
this many times before there's so much
14:49
to know I mean so that's why we work
14:52
with with Ray and Joel because you know
14:54
we have we have we know the basics of
14:56
Amazon but that's that's not enough to
14:57
say I'm you know I'm I wouldn't be the
14:59
guy to go to for that I mean was just
15:01
recently you know gs1 barcode barcode
15:03
you know who naturally barcode guy they
15:05
know the ones who are the you know the
15:07
international go to who the you know
15:09
standard they just they change the
15:10
website like a year ago I'm still trying
15:12
to learn it like I was on it yesterday
15:13
trying to fiddle around with it I mean
15:14
that took me like hours to kind of
15:16
renate meself and re-orientate myself so
15:18
just one of those things where you know
15:19
you never know everything and you're in
15:21
your good
15:21
identifying partners who have a who have
15:23
a similar work ethic and a similar set
15:26
of morals and standards and then you
15:28
know you put your claws in them and
15:30
really try and work with them and be
15:31
close
15:31
to them and that's why you know we we
15:33
communicate so much with rain Jules
15:35
because you know they have our work
15:36
ethic and they have our you know our
15:39
trust in their and what they do which is
15:41
you know that the Amazon which is a
15:43
monster I mean they're there and between
15:45
it between the three of us we say hang
15:48
romatic is an old one and it does three
15:50
things measures levels the marks well
15:52
between the three of us we could do
15:54
retail online ad mags all in one boom I
16:00
have clients that I'm talking to that
16:03
have great brands and I've introduced
16:05
him to to Carina Jared you know is
16:07
another as another provider is another
16:10
service so the way we look at it is as
16:13
you know I do the control on the Amazon
16:16
I do the consulting I start the top of
16:18
the funnel and then I work through like
I said I work through the strategy where
16:22
I unwrap their business to see where
16:24
they need to be what they need to be
16:25
doing figure where they want to be and
16:27
then pass them along to two service
16:31
providers that that that I trust that
16:34
I've worked with that who I feel will
16:37
get the job done and make it happen
16:39
yeah right Carina has a list of
16:43
questions that everyone that we know we
16:47
had like so many when we said we're in
16:49
the show we had tons of people reach out
16:50
to us ask this as this and she feels do
16:52
85 questions yeah 25 minutes answer I
16:56
think some of these questions might be a
16:58
straight I don't know or no so if you
17:03
don't want to go into detail because
17:04
some of these questions I think we could
17:07
answer but because um so many people
17:10
asks I'm just gonna ask him anyway and
17:11
then like I said if you you know because
17:14
we're we were limited in time and I want
17:15
to get through all of them sure so
17:17
question number one which I think we
17:19
could all answer how do we make sure our
17:22
product will not be hijacked how do you
17:24
deal with brand jacking or piggybacking
17:27
issues are related Amazon of course all
17:29
the items out sure so one of the biggest
17:33
challenges that I see new sellers come
17:34
with is they're not having their
17:36
trademark registered with the u.s.
17:39
trademark office before they start
17:41
selling if you don't have your u.s. BPO
17:43
registered trademark
17:45
now Amazon when Amazon says live it has
17:49
to be live not under examination has to
17:51
be fully live which can take at least
17:53
six months at times if not more now your
17:56
trademark live apply for the Amazon gran
17:58
registry that will give you that much
18:01
more control over your listings and
18:04
that's specifically in private label you
18:06
own your listings and you'll be able to
18:08
keep your be a lot easier to keep
18:10
hijackers off he's talking about some
18:22
music that I don't want to say because
18:24
he's gonna edit it and roll here later
18:26
so but in terms of hijacking I know this
18:30
particular person is also wondering how
18:32
does she how could she like protect her
18:36
products from it being copied and I I
18:40
think once your product is online and
18:43
you may or may not have a patent
18:45
protection or you may just have a design
18:48
patent and this isn't really like
18:50
necessarily a question but there really
18:53
isn't any way you can avoid bad people
18:56
stealing and making their own similar
18:58
products that's correct and that's why
19:02
the Amazon business unless you have a
19:05
product that's patented and you're
19:06
you've got it locked down to to yours
19:08
where you can where you can suite with
19:11
where you can protect it in the court of
19:14
law you can't run a successful Amazon
19:16
business with two products you need to
19:19
be continuously adding new products you
19:22
can't simply complacent did you talk to
19:27
joel about his interview prior to
19:30
answering that question yeah how do we
19:39
protect our trademarks if someone else
19:41
is the exclusive seller for our product
19:45
if so is that question just to clarify
19:48
so you if you allow tango Matic to be
19:52
sold by a third party seller instead of
19:55
you
19:56
so if you're a selling hang o matic yeah
19:59
how do we protect our trademark if some
20:02
if you're okay next sorry
20:06
like trademark trademark is is the
20:09
protection to 84 questions okay question
20:13
you probably can't answer either because
20:15
it's an Amazon thing how our returns
20:18
handled if someone else affray if you
20:21
were selling products who is responsible
20:24
for amazon's rules
20:25
I mean Amazon wants to return it they
20:27
want to return it doesn't matter who's
20:28
selling it Amazon is a 30 day return
20:32
policy anything get returned even
20:35
there's some categories where Amazon
20:36
restricts returns like a health and
20:38
beauty they don't allow returns but if
20:39
you open up a case with you you open a
20:42
chat they'll still give you in return
20:43
they won't allow an automatic return but
20:45
just about every product is returnable
20:47
and that's what makes Amazon awesome you
20:50
know it's funny before you go next
20:51
question but when Korean I first started
20:53
being active on Amazon with hango Matic
20:55
there were I don't know 26 sellers 38 38
20:59
and when that's when the reasons why we
21:00
cut off Ace Hardware was because they
21:04
allow their stores to do what they want
21:06
you know they're you know the way
21:07
they're set up and we had stores buying
21:09
from us wholesale and then undercutting
21:11
us on Amazon yes we pull an ace would
21:14
help us and it's and that's there right
21:16
and it's all rights my product and I
21:18
pulled it but it would the irritating
21:20
thing we were getting returns from all
21:22
over the country so they were buying
21:24
from Amazon in I'm sorry from an Ace
21:27
Hardware in Kentucky it was it was
21:29
defective it or broken or returned or
21:32
whatever it was and they were shipping
21:33
him back to me again so we're getting
21:35
returns from all over the country that
21:36
weren't even being purchased by
21:38
manufacturer right your customer so you
21:44
just get broken product oh no the refund
21:47
was coming our account right they were
21:50
dinging our account for because
21:51
everybody was sharing the same listing
21:54
they only take it back you have our this
21:56
before we did this is before we did we
21:58
had just started into the heck we're
21:59
doing this before we had brand registry
22:01
right we had the trademarks we have web
22:04
pads we have pans of Congress rooms all
22:06
the photos we use as well and we're
22:07
getting seeing on the beach
22:10
right anyways that was right thought it
22:12
was interesting so we had to email
22:13
everyone and say that we're the
22:15
manufacturer or the pen holder using
22:17
trademark and copyright so it took us
22:21
about six seven months to get him going
22:23
off but now we're we're it okay this is
22:26
kind of an interesting question because
22:28
you are the exclusive seller so what
22:33
questions should people ask you but I'm
22:38
just gonna read you the question what
22:40
questions would you ask if it was your
22:43
product going to an exclusive seller
22:49
what would you're asking like if
22:51
someone's if someone's interviewing like
22:52
a raid it sells potable questions that
22:54
they ask yeah right so what what kind of
22:56
let's say they decide not to use right
22:58
let's say they're they're not super
22:59
bright and they see and they figure out
23:01
Suzy's better what questions be asking
23:03
Suzy before they go with her they should
23:06
well you can ask all the questions you
23:09
want you need to have a contract with
23:10
your exact terms of how you want your
23:13
product can be represented at what price
23:15
point you need to be represented and you
23:18
need to have a clause in there what
23:20
happens if they don't represent your
23:21
product properly you know it's your
23:25
brand into your product it's here like I
23:27
said it's when you manufacture your
23:29
products your baby alright so you've got
23:31
to make sure that whatever it's sold
23:33
exactly how you want it to be sold so
23:35
however you want it to be sold it's not
23:38
questions to ask you're dictating to
23:40
them what you expect them to be doing
23:43
with your product and make sure that you
23:45
have a binding legal contract to hold
23:50
them to what they agree to okay sorry
23:57
I'm just trying to figure out how to
23:59
read this next question because again
24:01:00
it's not really related to a third
24:04:00
seller so this person is asking is
24:07:00
Amazon exclusives better than a
24:10:00
different exclusive seller for your
24:13:00
product and how do they differ so if
24:20:00
it sounds like the question is should I
24:22:00
sell direct to Amazon or toward another
24:24:00
third party so for me no because you
24:28:00
know how Amazon cuz she has a little
24:29:00
link here it's a service exclusive
24:31:00
Amazon exclusive has an Amazon exclusive
24:36:00
area where people think that these
24:39:00
products are only exclusive to amazon
24:42:00
you can't buy them anywhere we're on
24:44:00
funder dome on Steve Harvey's
24:46:00
Thunderdome and for nine months we were
24:47:00
on the exclusive Thunderdome page where
24:50:00
it was like 23 products are oh yeah and
24:54:00
you and we had to pay extra 5% to be on
24:56:00
this brand is Harvey page people that's
25:05:00
not related Amazon exclusive is being on
25:08:00
Amazon exclusive and giving the rights
25:10:00
to four right to sell he's a third party
25:14:00
exclusive meaning I'm not sharing my
25:16:00
product with other third-party sellers
25:18:00
or with his hardware right right right
25:21:00
you rats right so that we'd be now
25:25:00
working with pips to get rich right
25:28:00
right not working with right exactly
25:30:00
right great
25:31:00
yeah so I it depends on a product you
25:35:00
need to see the business I can't answer
25:39:00
that question as a general right but we
25:42:00
could say that a design exclusive
25:44:00
basically if if you're selling if we're
25:48:00
selling hang o matic we're paying just
25:51:00
like anyone else is $40 for the Amazon
25:53:00
listing plus shipping plus the per
25:57:00
transaction fee and then should we
25:59:00
decide to be on Amazon exclusive because
26:03:00
we were in front of Dome we paid an
26:05:00
additional five percent all fees that
26:09:00
Amazon receives right to have it
26:12:00
exclusive with an Amazon third party
26:13:00
seller like ray all of those fees go
26:16:00
away because now the only person who's
26:19:00
selling that product is Ray and you
26:22:00
don't have any fees other than whatever
26:23:00
you agree hurt the contract with ray
26:26:00
right and I'll just say this is more
26:29:00
general a more generalization unless you
26:34:00
want to have a really good relationship
26:37:00
with a third party seller don't go into
26:39:00
business directly with Amazon unless you
26:41:00
absolutely have to
26:43:00
why oh that's a great question
26:47:00
from what I've seen is third-party
26:53:00
sellers who understand the system know
26:55:00
don't know how to how to work sponsored
26:58:00
products they will care for your
27:00:00
products they will they will market your
27:03:00
products better than Amazon will they'll
27:06:00
listen to the rules ayahs on doesn't
27:08:00
follow anybody's rules don't price
27:10:00
wherever they want to price your
27:13:00
subjugated to whatever they want so
27:15:00
unless you're stuck you know sometimes
27:18:00
maybe if you have a really long piece of
27:20:00
a mattress where the fulfillment fees
27:22:00
are way too high too expensive to do on
27:24:00
your own and your only way of selling it
27:27:00
is there because they'll take care of
27:30:00
the fulfillment and storage okay but for
27:33:00
the most part for 99% of my watching
27:38:00
this is podcast I would say find someone
27:41:00
who's really good at something partner
27:43:00
with them or follow their advice so a
27:48:00
quick little story because I guess I
27:50:00
relate to that we originally did it that
27:51:00
way we are having Amazon start for us it
27:53:00
was vendor Express and Express Express
27:58:00
yes and they kept Laura so our sales are
28:00:00
going up up up and as sales went up they
28:02:00
jumped up the price well our our retail
28:05:00
brick-and-mortar retailers started
28:06:00
dating these warning who's starting
28:07:00
these warning emails that that your
28:08:00
price is going too low and you're
28:09:00
violating the terms of our contract
28:11:00
right they were going below the mat
28:13:00
price which her and I you know and
28:15:00
legally enforce and it was and I am
28:19:00
getting on the phone like a regionalised
28:20:00
president said we're selling a ton of
28:22:00
these on Amazon you don't need to lower
28:24:00
the price and he said we'll do it ever
28:25:00
we want and that's what you have a set
28:26:00
up yeah it was after several calls I got
28:28:00
to the right person and he said if you
28:30:00
don't want to do it this way and that's
28:31:00
how we're doing it now which is you know
28:32:00
yourselves but that was we learned that
28:34:00
again a week we had we had of several
28:36:00
warnings from was it container store I
28:38:00
remember anyways they were getting
28:39:00
really upset that we were saying it so
28:40:00
cheap go ahead this is probably the
28:43:00
answer how much notice would you give to
28:45:00
terminate a contract I'm assuming 30
28:47:00
days generally
28:48:00
yeah what is a good way to word the out
28:51:00
or how would you break the agreement I
29:00:00
mean I'm sorry I'm sorry I'm thinking
29:02:00
like all the countries we have it for
29:03:00
any reason within a 30 or 60 day notice
29:05:00
with a written agreement you could break
29:07:00
any contract I mean generally right this
29:10:00
isn't this isn't like a marriage right I
29:13:00
mean we you have something written in
29:14:00
your contract with your customers that
29:16:00
say it's I mean I don't know how it is
29:19:00
terminate with a Reno notice will erase
29:22:00
the only caveat to that is if I build up
29:27:00
if I'm taking your hand romantic I build
29:29:00
up your product invest in your listing
29:30:00
for a year for saying housing units a
29:32:00
month and all of a sudden you say myself
29:36:00
just ride on my success so I'm gonna
29:39:00
want to put it to that contract
29:41:00
thresholds which will guarantee that I
29:44:00
can continue having that exclusive right
29:48:00
so so the thresholds are based on that
29:50:00
continued sell or rules if they break
29:53:00
the contract early continue so okay and
29:58:00
if they break or if they break the
29:59:00
contract early do some sort of a penalty
30:01:00
or some sort of a royalty that he's get
30:03:00
paid right which over X by the time
30:05:00
because you know it's very fair I mean
30:10:00
you're putting your time your money your
30:11:00
expertise into it and for somebody's to
30:13:00
take it back and then do it on their own
30:14:00
that's you know that's absolutely fair
30:16:00
so I can't argue that what our great
30:21:00
performance expectations for an
30:23:00
exclusive seller on Walmart I'm just
30:29:00
kidding are you asking how does someone
30:31:00
judge like a a rayon on how successful
30:35:00
they are on Amazon our producer was I
30:42:00
didn't I didn't I just said he's a Sam
30:44:00
and had her a while he's figuring that
30:49:00
one out how about how is an exclusive
30:52:00
seller different from Amazon only
30:55:00
marketing agencies tick-tock-tick
31:01:00
what happens when new products are
31:04:00
created does an exclusive seller get
31:15:00
those automatically added so say you're
31:18:00
selling Hangul Matic and then we are now
31:20:00
ready to sell hang o matic stud do
31:22:00
automatically just take hang o matic
31:25:00
stud your contract right okay those are
31:30:00
all the questions that I can clearly
31:32:00
what is that thing we had on an angle
31:34:00
Matic what that letter a we had an angle
31:36:00
madam L it's gone you said owes Amazon
31:38:00
used for Everett's at Amazon it's
31:40:00
Amazon's first choice no said Amazon
31:44:00
exclusive no it said Amazon choices Emma
31:48:00
third Amazon's choice the seller the
31:50:00
seller I'm gonna look it it's gone now
31:56:00
Amazon's choice yes so there's different
32:01:00
this different tag that Amazon will put
32:04:00
on based off of the metrics of your
32:06:00
listing based on sometimes it's based
32:08:00
off a keyword officer so naturally
32:11:00
you're going to be Amazon's choice for
32:13:00
the search term hang o matic
32:14:00
because you're the only one yeah but
32:17:00
it's even better if your Amazon's choice
32:21:00
for picture hanger right then you then
32:24:00
then that keyword and you know what sin
32:26:00
did you see about that is I heard this a
32:28:00
little while ago
32:29:00
we'll see what comes out but what
32:30:00
they're saying is is that they're
32:32:00
looking to integrate with Alexa so when
32:35:00
you say order me a sink faucet or just
32:41:00
something order me something and you
32:43:00
don't you just talking to a machine or
32:44:00
something general right it will send you
32:48:00
amazon's choice or whatever has that
32:51:00
batch that's awesome yeah yeah they'll
32:55:00
be kind of cool to see where that goes
32:56:00
out and see how it works but I believe
32:58:00
that's kind of what they're trying to
33:00:00
put down the line they're gonna be
33:01:00
working at you rate as Amazon ever reach
33:04:00
out to successful you know influencers
33:09:00
people like you and Joel and and and try
33:11:00
and communicate or educate or connect or
33:14:00
too big for that kind of thing though
33:16:00
they do they actually had somebody from
33:17:00
Amazon come over to me at the prosper
33:19:00
show which was kind of cool because you
33:21:00
realize they're sitting in the audience
33:27:00
which is fine which is good I don't mind
33:31:00
that and then come over ask me questions
33:33:00
they do reach out and just so everybody
33:40:00
knows because I'm pretty sure these two
33:43:00
don't know since they're not on LinkedIn
33:45:00
all day like me
33:47:00
what is prosper show it's a oh it's an
33:51:00
Amazon you you could let you yes sure so
33:54:00
I'm so the prosper shot was the largest
33:56:00
Amazon related industry show it's a trip
33:59:00
it's a trade show with with speakers
34:01:00
presentations workshops as well as
34:05:00
exhibitors with service providers and
34:07:00
this it's in their third year right now
34:10:00
what is it if so we've started by James
34:13:00
Thompson oh no so it's not Amazon
34:18:00
themselves James used to work at Amazon
34:21:00
CEO of the board members used to work at
34:24:00
Amazon there was another just four of
34:25:00
them the other two did not and it's the
34:29:00
largest Amazon industry show first year
34:31:00
that I was there in Salt Lake City three
34:33:00
years the were 500 people up to about a
34:36:00
a nine hundred last year in this past
34:39:00
year I was close over 1500 closer to
34:42:00
2,000 so can anyone go anyone could go
34:47:00
that's huge those numbers are huge for
34:50:00
for only on show that's only three years
34:52:00
old well I'll tell you that they just
34:55:00
sold to one of the large which trade
34:59:00
show company but one of the one of the
35:02:00
large trade show organizations just
35:04:00
brought them out hey ray run a time
35:06:00
crunch unfortunately today how are you
35:07:00
if people want to get ahold of you
35:08:00
what's the best way for everyone
35:10:00
listening on on both the inventors
35:12:00
Launchpad network and the Hangul Matic
35:14:00
YouTube channel to get hold of you sure
35:16:00
so you can find me on LinkedIn Raburn
35:18:00
it's easy you can send me an email at
35:21:00
ray an APL strategy that's my consulting
35:25:00
business a as an Amazon private label
35:27:00
strategy calm you could reach out to me
35:31:00
on telegram I would heard through a lot
35:34:00
I do a lot of we're interesting enough
35:37:00
about a number of very large Amazon
35:39:00
seller groups on telegram and I have
35:42:00
people reaching out to my co-chair my
35:44:00
phone tens of private messages just
35:47:00
asking me one-off questions every day so
35:51:00
you find me a telegram a an APL strategy
35:55:00
calm and Lincoln and raid Burma's BER ma
36:00:00
n for those of you who aren't familiar I
36:02:00
mean it sounds like you could just
36:03:00
whisper a Behrman and he appears Oh
36:05:00
whispers three times in a row in a
36:11:00
mirror in a dark but it's the same meat
36:20:00
that's good to know No are you married
36:23:00
we have just had a summit XS through our
36:25:00
network sorry about that young lady is
36:33:00
happily married troubled marriage I will
36:50:00
contact you directly and if you're an
36:56:00
inventor it's just plus the show today
37:06:00
right thank you so much for being on
37:08:00
today I think and and Karina J I might
37:11:00
go we would love to have you back on the
37:13:00
show with some more stuff cuz Amazon as
37:16:00
these guys have pointed out it's huge
37:19:00
it's a it's a big big part of any one's
37:23:00
whole philosophy whole sequences getting
37:25:00
their product out there you mean you
37:26:00
keep standing you can't ignore it
37:33:00
ya know that's right for longer all
37:37:00
right well very good so thanks for being
37:40:00
on the show
37:41:00
all you listeners out there thank you
37:43:00
for listening in today if you have any
37:44:00
questions please go on out to the pitch
37:47:00
to get rich comm send him over to Carina
37:49:00
she will make sure that she gets back to
37:51:00
you right away she may not read your
37:54:00
question correctly but just send it over
37:56:00
to her anyway she loves getting
37:57:00
questions from people and so she could
37:59:00
tell you what to do awesome if you can
38:03:00
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38:04:00
Play leave us a rating or an honest
38:08:00
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38:11:00
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38:12:00
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38:17:00
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