When Sharks, Retail Buyers and TV Shopping Channels are looking for the Next Big Thing they Call Jim Debetta

Jeff Mangus
Jeffrey Mangus Product Developer and Professional Licensing Coach, Helping Inventors Succeed
March 1, 2017
Colonel Russ Barnes
USAF Colonel and CEO of Systro Consulting Russ Barnes Says “Get Organized to Succeed”
March 1, 2017

Jim Debetta specializes in coaching and consulting for inventors and consumer products start-up companies. His firm also assists clients with product development and engineering of consumer products as well as sales and marketing representation to major retailers for some select clients. Recently, VP of Retail Distribution for TV Goods which is owned by Kevin Harrington from the ABC show Shark Tank. Jim carefully reviewed all products that were sent to the company to determine if they are suitable for an infomercial or retail distribution. He also headed up a team of retail specialists that called on the world's most prestigious retailers and TV shopping networks including HSN and QVC. www.jimdebetta.com

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Podcast Notes

1You Tube generated podcast notes, please excuse any typos.
hi everyone and welcome to inventors
0:04launchpad roadmap to success
0:07I am car- go your host today on the
0:10launchpad we have somebody who really
0:12knows what's going on this is the guy
0:14that if you have a product you have an
0:17idea
0:17you're going to try to find him and seek
0:19out his knowledge and experience he's an
0:21inventor
0:22he's an entrepreneur is a product
0:24developer he's an author he's actually
0:27swam with the sharks and he knows all
0:29the retailer's this is the guy to talk
0:31to
0:32his name is Jim better and I have them
0:34on right now he Jimmy over there you got
0:37the right guys
0:39hey you know Jim I was going to write
0:41down all the things you did but it
0:42wouldn't roll
0:44I mean I was writing some stuff down and
0:46I was like man this kind does it all I
0:47mean you have you have references you
0:50have reviewed you have so many things
0:52that you've done over the years I don't
0:54even think you keep track of it
0:55yeah you know I've been you know when
0:57you do something your entire adult life
0:58hopefully you get it right at some point
1:00so you guys I sit around a bit and like
1:03it's fun you know you're in this is like
1:04I am and you know there is a
1:06never-ending need for information so we
1:08know we we service the best way we can
1:10and its own people and it's you know we
1:12have fun with it now i agree and and
1:14kind of just for you know obviously
1:16you're already in ICU on social media on
1:19the internet and you're doing such a
1:21great job of supplying knowledge and
1:23experience and information of people not
1:25just trying to sell things which is
1:26awesome
1:27can you give a little bit of background
1:28how you got started in this business and
1:30you know where you come sense
1:32yeah and you know a lot of people do ask
1:34me that and I i was never an adventure
1:36as a kid I didn't intend to get into
1:39this business i actually got into the
1:41sport optics manufacturing binoculars
1:45and telescopes and handheld magnifiers
1:47believe it or not and that business by
1:50going through it and building up to a
1:52multimillion-dollar business in just a
1:53few years and doing everything the
1:56old-fashioned way like getting in front
1:58of buyers gonna trade shows making phone
2:00call this was before we really even
2:02existed when I got done with that
2:05business and decided to leave it
2:08I said well what's next what am I gonna
2:09do and i thought the best thing to do
2:11was to teach other people how I did it
2:13but to avoid all the big mistakes that
2:15that a lot of people run into today so
2:18that's kind of you know i got involved
2:20with investors and the local vendor
2:22sculpture and in atlanta and that kind
2:25of just wanting you just you know
2:27facebook coming on and Twitter and then
2:29all the sudden you look it's you know
2:31you're out there everywhere and people
2:33are seeking your help and you're finding
2:34places to to talk about inventing and
2:37it's just kind of growing into what it
2:38is today
2:39yeah and end with the advent of the
2:42internet and technology i know it made
2:44it easier for people to reach out to you
2:46and access knowledge that you have but
2:48going back to what you did in the
2:50binoculars
2:51I mean that was pretty specific
2:52high-tech stuff and from there you
2:55probably look at some products now as
2:57saying when you make this product is not
2:59as intricate as you know some of the
3:01products that you worked on when you
3:02first started
3:03yeah I mean you know people do say that
3:05they say well how long does it take to
3:07go from the idea stage to the retail
3:10stage and I said well it depends i mean
3:12never less than a few months ever i mean
3:14it i don't care if you're making like a
3:16cop
3:17I mean there's still things that have to
3:18be designed and laid out and plan but
3:21yes if you have something with moving
3:22parts to our electricity or anything
3:25that you know you consume like food
3:27problem with something as a safety
3:29testing
3:29it's obviously going to take a lot
3:30longer but you're writing a really just
3:33comes down to how complicated product is
3:36and of course you know that dictates how
3:38much longer it's going to take you to go
3:39through the design phase and of course
3:42getting prototypes made and they cost
3:43more typically more complicated product
3:46more possibly the process becomes ya
3:48know that is true and a lot of people
3:50even even on my end when companies they
3:53ask for that
3:53hey how long it's going to take and it
3:55might only have a drawing or some scrap
3:57piece of paper and you know they don't
3:58realize that you really got to get into
4:00it a little bit you know given that but
4:02i agree with you it's not some long
4:04drawn-out process and you probably have
4:05some horror stories of of clients come
4:08to you that have already gone through
4:09these routes and and your and they're
4:11looking for you two to get them back on
4:13track
4:14yeah i mean it doesn't happen a lot
4:15where people will have spent tens of
4:18thousands just not literally hundreds of
4:20thousands of dollars in case
4:21is doing everything and when they send
4:23it to me you know you you feel terrible
4:26because you know that they probably just
4:28kinda either went through some steps
4:30quickly or like a lot of investors do
4:32they get very emotionally attached to
4:34their baby and when they do they kind of
4:37want to rush through certain parts and
4:39get to the selling part and I've seen
4:41things come to me that you're being way
4:43too much on the factory side so on the
4:45retail side it's just going to be way
4:47too expensive or the packaging is just
4:49not good quality or impulsive or the
4:52product itself is too bulky long of the
4:54function bell or just isn't in any
4:57consumer surveys and focus groups and
4:59you know it's hard to then fix it
5:02because they've really spent most of all
5:03their money trying to do it and to redo
5:06it can cost twice as much so you know
5:08you always hope that they come to you
5:09with the very beginning with the idea
5:11and you can come along at least you know
5:13they're still taking a huge risk with
5:14any invention but you mitigated by the
5:18way through the steps properly and in a
5:20timely fashion
5:21that's i agree with you there's no
5:23there's no doubt about that having a
5:25inventar catching them early is kind of
5:28what this show is all about we're trying
5:29to get knowledge out there and that's
5:30why we're bringing people like Jim in
5:32because I mean him telling you this i
5:34mean he did that does it for a living if
5:36you can get in early before you spend
5:37that money get the knowledge that's out
5:39there this is free knowledge it's very
5:40very important and it's easier for when
5:43for Jim to help you if you get there
5:46before you spent all that all your
5:48phones or resources so I think it's very
5:50important you saying that you weren't an
5:52inventor I believe that you are still
5:53developing products and things in that
5:55sense but know the route that you've
5:57taken into the retail side is pretty
6:00it's pretty big and mean it you have a
6:01whole spectrum of experience not only on
6:04the invention in developing product side
6:06but when you move into the retail side
6:08how did you get started on the retail
6:09side which people don't realize how hard
6:11it is to not only build up relationships
6:13with retail buyers and an online TV and
6:16things like that i think it started with
6:18that well I mean let's go back to the
6:20sport optics business you know this is
6:21back in the nineties like the
6:23mid-nineties and back then you know you
6:26couldn't go on like didn't find the
6:27buyers you know address so you couldn't
6:29go online on facebook twitter or
6:31wherever else and find information you
6:33have to get on the phone
6:34all of our hopefully and hey make an
6:37appointment and we can email anything
6:40and you have to see them in person and
6:42when you do this you know so to speak in
6:44the trenches the old-fashioned way you
6:46learn how to deal with bodies and it
6:48gets to them now I think comparatively
6:50it's much easier but you still have to
6:52know what to say to them you still have
6:54to be knowledgeable and what's happened
6:56over time is you know if people were
6:58doing this you know 20-plus years
7:00yes you develop relationships you
7:02develop relationships with all can you
7:04tell us for all types of product
7:05categories you know what the buyers want
7:07to see what they care about what's
7:09important two games to have the product
7:12view well this is a lot of things that
7:14go along with it and when you get really
7:15into the body they start asking
7:16technical questions about the product
7:19about doing business with them and if
7:20you don't know they're gonna not want to
7:23do business with you that it can afford
7:25to do business with somebody that
7:26doesn't know what they're doing because
7:28it's their job on the line they're
7:30taking a risk on the product as it is
7:32they need to know that they have a
7:33vendor that knows what they're doing so
7:35you're getting into the retail side was
7:37kind of born from just doing it doing it
7:40you know not just hey I know what to do
7:42and i'm trying to show people I've done
7:45it and I continually do it daily where
7:47I'm talking to buyers and emailing
7:49buyers and in working with them now
7:51obviously the risks are still very high
7:52even for me I know that buyers you know
7:55my whole life and I still can't get them
7:57because they're so crazy and get a
7:59thousand emails I mean I just the wine
8:01right I get first but it is hard
8:03together because these buyers are
8:04getting solicited alien I'm a buyer and
8:07i'm getting a hundred emails a week or
8:09every few days and probably not going to
8:11get him all happy I'm going to probably
8:13answer the ones from the people i know
8:14best and see i'm probably going to
8:16answer the ones that seem most
8:18compelling I think that's what happens
8:20love events just don't realize that it
8:22is difficult and not just going to pick
8:23up the phone and then I get a lot of
8:25emails from people saying Jim help me I
8:26can't get to target or walmart or
8:28bestbuy and you know when I usually can
8:31ya when and and it is it's it's a lot
8:34relationship revenue fires are putting
8:35their reputation on the line they're
8:37putting their jobs on the line to take
8:38the product in and that's why deal with
8:41somebody like him that they know trust
8:43that they're not just going to sell them
8:44process and the products that they can't
8:46deliver is very important now there
8:48the myth and and we get here at the
8:50launchpad and I'm sure you get a gym
8:51that people just think that they may
8:53have a prototype that you're just going
8:55to send it off the buyers and you just
8:57get real quick the steps of how and what
9:00you need to get a product to a buyer and
9:02how you should be prepared
9:04ok now there's the the school has kind
9:07of shifted a little because of you know
9:093d prototyping and in you know just the
9:12ability to email and drop on your nail
9:14years ago if you didn't have a finished
9:16package pretty products into a buyer
9:20it was a waste of time a buyer can look
9:23at a prototype but they can't ultimately
9:24sign off and buy a product until they
9:26see it and it's finished eighth so fast
9:30forward to now with what we're doing is
9:33listening carefully crafted sell sheets
9:35one-page sheets about the product
9:37ok benefits and features a little couple
9:40sentences about what it is
9:42some photos or in addition to what the
9:44practice and we can help ease the buyers
9:46and if the buyer expresses interest
9:48which is why this is cool send me a
9:50sample and you'll have a sample well you
9:52gotta get on it we got it we got to get
9:53the samples done it is good to minimize
9:57the risk for vendors by sort of pre
10:00selling the product the spell sheet and
10:03when you know if all the all the Bible
10:05well I don't like it online instant now
10:07that's not for me then you have to have
10:09an event to say should I continue to
10:11pursue this or do i need to make changes
10:12to what i'm doing but if you get my
10:14citizens to ten buyers and three or four
10:17or five which is a good average I'm
10:20respond favorably then they give you the
10:22confidence to go ahead and start maybe
10:24spending money to get through the
10:27prototype station to get a package
10:29rendition done and so you're right i
10:31mean the myth is that the buyers gonna
10:33be able to buy an unfinished 515
10:35ultimately do that but you can't solicit
10:36them in the early stages so you can make
10:39the proper changes and adjustments which
10:41saves you money right then then going
10:44all-in made packaged in the census
10:46device all of us to be us too expensive
10:49you know I don't like the collar
10:51I don't like this feature on it that's
10:53where in like going back to what we said
10:55earlier that's a big mistake that people
10:56do everything on their own because
10:58they're told that they should or they
11:00can
11:00and i'm not an expert in everything if I
11:03need help comment i call you
11:04I need help with something else I call
11:06somebody else I don't know everything I
11:08know what I don't know
11:09enjoy i seek out like he says so much
11:11free information on the internet at
11:13least somebody get a good basis of that
11:15needs to be done but they ultimately to
11:17get in front of those buyers and have a
11:18good reaction you're gonna have to look
11:20polished yeah when anyone that's
11:22listening out here
11:23what gym is just said could save you not
11:25only thousands of dollars with so much
11:28time being able to send a somewhat
11:30finished product or buyer
11:32I mean you are cutting the time in half
11:35and knowing if anyone is interested i
11:37mean i'd give that's priceless to be
11:39able to do that
11:40yeah i mean it look it's like I said
11:42it's a money saver people like to skip
11:44the steps and what you don't get two
11:46shots for the buyer that's no I mean
11:48they don't have the time like we were
11:50just talking about it's hard enough to
11:51get to them the first time even when we
11:53know them if they don't have the time to
11:56imagine getting to them
11:57finally you get that shot and you blow
12:00it
12:00good luck I mean they're just not going
12:02to respond so it's worth having somebody
12:05by your side to help
12:08I mean it in there is nothing wrong with
12:09that everybody kind of looks at it as if
12:11you know ppl bus in this business
12:14let's look like they're trying to sell
12:15them on everything now we provide a
12:17service that they don't know how to do
12:19and like i said i'm sick i go to the
12:22doctor put it on my tab
12:23she's gonna go to an accountant by my
12:25conflicts and bring it into the shop
12:27I mean that's what you do and this is no
12:29different if you need help beyond what
12:31you're capable of
12:33there are very inexpensive ways and
12:35needed some three ways to get
12:36information on how to proceed
12:38no I totally agree as you said I mean
12:41this is a service that you are you
12:43basically allowing people to jump to
12:46bridge that gap which is so important so
12:50real quick and I mean I have so many
12:52questions in my head but you're kind of
12:53leading me into this you get your
12:55product to a retailer I know there's
12:56other avenues that we can talk about
12:58about getting projects the retail
13:00doesn't want to i'm sure there's other
13:01avenues and we'll talk about that I know
13:02you have experience in that also a
13:05retail buyer gets back today that
13:07product sense we like it
13:08what are some of the next step set that
13:10people would need to know
13:11well yes the buyer let's say we send
13:14that still sheet off in the body
13:15responds yeah this looks really cool
13:17either they going to ask for a sample so
13:20we can see the products we just talked
13:21about that they may ask for more
13:23information then is on the cell sheets
13:26when I always advise people to do is not
13:28only make that one page quick sale sheet
13:30but thanks to make like a you know four
13:33five six page deck that has more the
13:36product specs little bit more
13:38information about the product and that's
13:40the next thing the buyers walking us
13:42more information now the by really
13:44wasn't just based on what you sent they
13:47could go as far as saying listen we want
13:49to get you sick as a vendor in case we
13:51want to bring the product in it then
13:52they send you all a bunch of paperwork
13:53and and you may look at that and you had
13:56a spin-off because you don't know how to
13:57answer 97 what's on there and and of
14:00course you have to do that but that's
14:02that's usually the steps you know the
14:04buyers are the people we say that you
14:06know well the buyer said you know
14:08they're interested but you know I don't
14:09they really are i think most buyers
14:11don't have the time of day to tell you
14:12they're interested in they're not in
14:14there are buyers most move industry will
14:16just say no thank you are not interested
14:19I typically will push them further and
14:21say well why I know they're busy so they
14:22probably stroke
14:23no no a lot of times but this is what
14:26you can expect me they going to you want
14:29to sample gonna want more detailed
14:31information from you they may ask things
14:33what's the cost what's the MSRP of the
14:36the selling price where they made where
14:38they shipping from us current inventory
14:40you have any you know marketing programs
14:43to support United lot of things they can
14:45ask right you have to be ready for that
14:47and you know the good thing is if emails
14:50you can at least hide behind the email
14:52and respond to them when you have the
14:53information versus the phone call where
14:55you might like a well you know I don't
14:58know and that's not an answer
15:00I agree and and the reason i asked him
15:02and and i know you get this a lot is
15:04inventors are proper people are coming
15:06to you with products always seem to have
15:08someone in their ear telling them or
15:09giving them advice and he could be their
15:11cousin or their neighbor or their
15:12grandmother and that really doesn't know
15:14has never really done it and as you said
15:17you only get one shot and just that one
15:19word set you up as a vendor what people
15:21don't realize and they'll never hear
15:23that from someone because they never
15:25obviously that's actually done it that
15:26vendor documentation is full of red
15:29flags if you don't know how to fill it
15:31out and that's why you need to regain
15:33someone like Jim that he's not trying to
15:35trick you here every step of the way
15:36after that buyer says he wants something
15:39is so important a chance
15:40yeah well I mean look you're just
15:42setting up with a multiply in many cases
15:45multi-million dollar retailer they have
15:47to have information they cannot set up a
15:49product online or in stores unless they
15:52have every single drop of information
15:54they require it can be everything from
15:56your payment terms to what your co-op
15:59increased allowances to the product
16:01specs to product copy the hi-res images
16:03to I mean this literally dozens and
16:06dozens of questions and yes you can't
16:08leave them blank and just hold that will
16:10care no they need they need a lot of
16:12information from you and that's fair
16:15it's no different than anything else to
16:17do in this life where you know you apply
16:19for a job and you know that you do
16:22employers need information right i mean
16:24you can't fill out here she expect to
16:26get the job
16:27so this is a very serious thing because
16:29you have to know how to answer the
16:31questions and sometimes some of those
16:33answers on the ghoshal and especially
16:35when the retailer is looking for
16:36something from you like in one more than
16:38allowance for something or they want
16:41whatever and that's instance you've
16:43gotta know how to negotiate your own
16:45benefit
16:46so you make a little bit more profit
16:47from them so yeah that's a that's a
16:49critical piece you can't screw that up
16:51or you know they they won't catch up
16:54correct and I again just a vacuum up
16:57with this i have sold out hundreds of
16:59vendors forms and each vendor his
17:01difference they all want to know
17:02different things they want know how you
17:04deliver the product how they're going to
17:05pay you
17:06there's so much information that this is
17:08why it's important if you want to be an
17:10inventor that's fine but if you want to
17:11be in business you have to work with the
17:13right people
17:14so the German I mean I know you and I
17:16can talk about this all debt and it is
17:19so important is there any other venues
17:22that you work with to get products out
17:23there you do any kind of online stuff
17:26for TV stuff or Amazon or how else would
17:28you get products out this
17:30yeah i mean is that the whole games
17:31changed it used to be it was just
17:33written more you know retail stores it
17:35you know now you've got to be online
17:37I mean ever
17:38retailer one thing has a website so
17:40target.com walmart has walmart.com
17:43bestbuy as bestbuy.com they always have
17:46separate buyers lot of people don't know
17:48this so the store political store by 44
17:51target is a different buyers in the.com
17:54by for your product so you gotta deal
17:57with two entities there that's number
17:59one on the next thing is yeah i mean
18:02today you can you can go after the.com
18:04this TV shopping which has been around
18:06quite a while and TV shopping is not to
18:09be confused with infomercial this is a
18:10huge question I get people say well if
18:13Jim can you help me get on HSN or TVC
18:15does it cost to do the production was it
18:18cost to make an infomercial enough
18:20selling HSN or QVC is really no
18:22different than selling any major
18:24retailers in the Musashi they have fire
18:26speech category review the product if
18:29they like it they set you up with a
18:30vendor and then they buy your product
18:32the only difference is that you can go
18:34on live TV versus your product being in
18:37a store HSN and QVC also have websites
18:40sometimes they don't want your product
18:42on air for show but they will put it on
18:44the website so it's important to note
18:46the TV shopping is still a huge menu
18:48today believe it or not catalogs I know
18:51people can think that the printed world
18:53is lying but you'll come holiday time
18:55watch how many catalogs you still get in
18:57your mailbox no for real from
18:59pre-thanksgiving on still a very viable
19:02business infomercials of course which we
19:04just touched on I this huge thing and
19:06now his commercial the whole business
19:08change too i mean you have directv
19:10there's got to be two dozen 15 dedicated
19:13channels to infomercials for solutions
19:16viewing at least part or all of the
19:18devil
19:19it's unbelievable that exists a few
19:20years ago I mean and you see was a
19:23fitness stuff for your diet stuff now
19:25this choice
19:26I mean if everything is being sold on
19:28infomercials so that's making you and
19:30then the other thing that you know that
19:32exists that a lot of people don't think
19:34about is what i call the commercial side
19:36so let's say you have our products like
19:38I called no lotions and creams or so you
19:42not to just go to retail you can go to
19:43our spa should go to hotel gift shops me
19:47this if you have like a product that you
19:49can sell to a home depot you want to
19:51just go to the home
19:52people of the world there are
19:53distributors that you can sell to and
19:56your commercial entities so there's a
19:58lot of places to go with a product that
20:00you couldn't go with you know say 15-20
20:02years ago now and yes and you have
20:05course amazon with the huge beast and
20:07you could you know they sell everything
20:09and anything I remember when I was
20:10running my optics business when they
20:12just sold book I mean it so and we were
20:15worried they wouldn't pay us because
20:17small and you're losing money
20:19it was crazy and we had to handle
20:20magnify him and magnifies to you know
20:22we'd with and the only like a couple of
20:25virus and they were like this nothing
20:26company like oh I want to go over to
20:29really make it you know they only retail
20:33now and it's unbelievable to see what
20:35they sell everything now an Amazon
20:37continue to evolve as is a way to sell
20:39products you can set your own party
20:41stuff there you can start amazon
20:42directly that the whole thing can you
20:44change so yeah there's a lot of places
20:46and avenues for your product that you
20:49can tell ya and it and from what I hear
20:52is that you have the ability to really
20:54work with the product inventor and you
20:57can even hedge your you know what you're
21:00going to do was selling someone amazon
21:02selling so many maybe we skip their
21:03funds back if they bought some product
21:05already bought some stock whilst you're
21:07trying to put products now those going
21:09on HSN or even doing an infomercial does
21:11that help me to the retailers and and
21:13how do they handle that if you if you
21:15have sold your product online or on an
21:17infomercial
21:18well I mean looking at a you know I
21:20worked with Canaries infer for a while
21:22you know he's with you original shocks
21:24of the windows on shark tank and when I
21:27was helping kevin run the retail side of
21:29the business where you know where he got
21:31behind the product and DVD land we go to
21:33sell to retail you know the thing you
21:35learn about infomercials is that you
21:37know you can you look into ways you can
21:39look at measure way to directly sell
21:41product right and you know next that's
21:43done but you can also use it as a
21:45marketing tool it's kinda like being on
21:47shark tank people say well guys on
21:49shocking detail but that's your 15
21:51minutes of fame they're really resulted
21:53in the launch of the business and there
21:54are number of people that when a chart
21:56think that didn't get to do y'all are
21:58doing very very well today from there
22:00and there are people that are on track
22:01that are doing so great that did get a
22:03deal so I think you know
22:05you get any airtime TV time whether it's
22:07a different racial that you pay for it
22:10sometimes you don't pay for it but you
22:11know you do we deal with the
22:12international company or your auntie QVC
22:14look at the viewership getting it's kind
22:17of like advertising right i mean getting
22:18millions of eyeballs on your prospect
22:20that is how you parlayed got view you
22:23have on TV into business and that's from
22:25social media Facebook Twitter Instagram
22:28Pinterest really comes into play I think
22:30the savvy investor today is engaged in
22:33social media very heavily and
22:35understands how to create facebook ads
22:37and understand how to you know grow
22:39their group with their presence online
22:41and when you do that
22:44leaving me coming you know this the
22:45bottoms are on those sites there on
22:47twitter there on facebook they're
22:48trolling they're looking that's the best
22:50place to find stuff is easy instead of
22:52answering a thousand emails we can just
22:54go online and peak somebody's got a lot
22:56of action and activity and and response
22:59and engagement on their group page or
23:00their their facebook page for their
23:02product buyers love that stuff that what
23:04you you're buying that is 10,000 light
23:07sources million people commenting i love
23:09this product this is awesome
23:10I don't reject them and she was going on
23:12versus the person who doesn't exist
23:14online and they're not visible being
23:16visible often the Balkan we want to save
23:20the most visible wings and you can have
23:22a great product but nobody knows you
23:24exist for your company has been out
23:26there somebody else's will be and
23:28they're gonna be the ones that are gonna
23:29get the business you're not
23:30yeah yeah it sounds like what you're
23:31saying is even if you're going to you
23:33you're going to be on shark tank or
23:35you're going to be on a TV show or even
23:36a local show
23:38I mean we have some products that get on
23:39local news and even on HSN and four
23:42months or a month or as much time we
23:43have
23:44we prepare as much as possible through
23:47in that product airs that we can attack
23:50the media and attacks social media so
23:53that we can you don't create more of a
23:55buzz I mean is that that's kind of what
23:57you're talking about
23:58yeah i mean look at me can you get
23:59somebody on a TV show you know that I
24:01mean that's like that next day promoting
24:03that all over social media you can ride
24:06that wave four months and a lot of
24:07product businesses that were struggling
24:09it just to just take that one time on TV
24:13to launch them and we happen it's
24:15happening daily now that you've got to
24:19your social media to advance if you're
24:20not using it you know then you're not
24:22you're just not going to achieve a level
24:24of success that that you're capable of
24:26bottom line yeah no I agree I agree a
24:29hundred percent now and I know that
24:30there's a lot of um it seems like
24:32innovation is really taking off around
24:34the country that seems like there's a
24:35lot of shows popping up with different
24:37products are different different types
24:39of shows like shark tank but there's
24:41just a spin-off you know how do you
24:44think that Kickstarter and some of these
24:45other social media funding sites really
24:47helps or hurts the inventors well I mean
24:51look at you know well you know when I
24:52was back in october i was on make me a
24:54millionaire inventor i was on the film a
24:57couple episodes they only hear my one
24:59episode where I was an investor and you
25:02know that's a perfect example i'm not an
25:03inventor trying to get a product to
25:05market but I got literally thousands of
25:07emails and messages just from my you
25:10know few minutes on TV
25:11anything to get on TV it's huge right i
25:13mean we know that only when we get these
25:15crabs funny things I think is a blessing
25:17for inventors because look what's the
25:19biggest thing of in of inventing no
25:22money right you've managed to stay
25:24conscious hm I you know I don't have the
25:26money and it costs money to bring a
25:27product to market it's not free and can
25:29be seen the internet we can get a
25:30product to market for less than a
25:31hundred dollars that's it just doesn't
25:34happen that way it's thousands and
25:35thousands of dollars its months and
25:37months of time so now with crowdfunding
25:40there are people who could not read i'm
25:42from friends and family or from angel
25:44investors you don't want to invest in at
25:46that early stage when there's no revenue
25:48stream now if you set up a great
25:50campaign on indiegogo or Kickstarter and
25:53you market it really well and really
25:57push it
25:58people are they're raising tens hundreds
26:02thousands millions of dollars they could
26:04never have done this with prior to them
26:06so again it's like social media if you
26:09use it to your advantage there everyday
26:11people all over the whole getting their
26:13price to market simply because they
26:15spent the time and energy to run a good
26:17campaign i think it is really in and
26:20helps the whole business and it helps us
26:22to see more successful and pitching vs
26:25failures it helps to promote is
26:27inventing of course you all these TV
26:29shows that keep coming out
26:31it didn't you know it raises the whole
26:33business option it's all free for lunch
26:35inventors of course now yeah how was the
26:38show how was being on the show looks
26:39like you're having fun up there you know
26:41it's funny you know they slide you in to
26:43go to LA and you know you spent hours
26:47filming what master being a mom is on TV
26:50and many but you know we had a lot of
26:52cameras in your face and you know they
26:54tell you how to move what to say you how
26:56to stand
26:57well I can tell you that reality TV is
26:58there's only you know somewhat real you
27:01know there's some little coaching and
27:03prodding going on and now I understand
27:05it's entertainment they have to have
27:06that you know you gotta have certain
27:08sound bites and things but it was fun I
27:11mean there's no question that you know
27:12being on a show like that and that no
27:14and then watching yourself on TV like in
27:17is strange to see that but yeah I mean
27:20it was cool to do I mean I'm not like I
27:22wasn't seeking out to be a TV star right
27:24i just get it helps to promote what I do
27:27I mean straight up you know i'm on TV
27:29people see it it it gives me further
27:31relevancy legitimacy you know women
27:34veterans to see that TV show like that
27:36doesn't just have anybody come on as an
27:38investor they want people who are
27:39experienced and have a track record and
27:41know what they're talking about
27:43so it's fun right yeah and I just need
27:45those helping helping other inventors
27:47reach out to you that maybe didn't know
27:49who you were and because you do things
27:51the right way it really is helping the
27:53whole industry there's no doubt on there
27:55and also i wanted to add onto the to
27:57kick-start decided and i agree with
27:59everything you said on that is that
28:00really is a beautiful concept type thing
28:02also to me I'm adventures with some and
28:06I don't want to meet some crazy ideas i
28:08mean there are some ideas out there that
28:10they were are they were far out and
28:12don't get me wrong I say it all the time
28:13i would probably kick the chia pet out
28:15of my office so I you know we don't know
28:18anything in gym like you said we don't
28:19know everything so that's why i like the
28:21social media and I like the funding site
28:24because to me it could be really a
28:25proof-of-concept type thing up totally
28:27and you know there are people who worry
28:29about
28:29well I don't have a patent to my
28:30exposing the projects like you know
28:33that's what the patent attorneys to get
28:35to work out
28:36lucky i also i know this you can't get
28:39your product to be known unless you're
28:40showing it but you do have to be
28:42notation simple steps to be careful and
28:44you know but but the bottom line is that
28:46you know yes being visible is like get
28:49you the business and you know what you
28:51need to do on the legal side or whatever
28:53makes you feel comfortable at the end of
28:55the day you know you can have all the
28:57times you want if you don't show your
28:58product somebody's looking to buy it
29:00that's perfect he's excited and if you
29:02allow fear to stop you from moving
29:03forward
29:04you won't you won't be successful you
29:07have something so much information out
29:09there today too nice to get a basic
29:12education is so much free information
29:14that is really no excuse i mean the only
29:16fear is you know leaving your day job
29:18opening later to do this full time and
29:20again it is risky we meet your the same
29:23way as i am we never tell inventors
29:24they're gonna make millions and you
29:26crazy inventions one making the most
29:28money in the things we are the coolest
29:30best most logical sometimes I'll do
29:32anything if we had a crystal ball right
29:34we don't know what's gonna be but there
29:37are steps that everybody should take
29:40that is process
29:41you gotta be you know emotionally
29:43attached itself to be passionate about
29:45what you do you can't get all hung up on
29:47it is a business you gotta run it like a
29:49business and you have to seek out
29:51whoever you need to seek out in order to
29:53do things that you're not capable of
29:54director grey don't fall in love with
29:56your idea right there not so much anyway
29:58happened to the gym I got a couple
30:01minutes left and and I appreciate
30:04everything you said I mean this has been
30:05great to you give us some some
30:07information of what you got going on any
30:09kind of answer knowledge or education
30:11and also how people can get in touch
30:12with you
30:13yeah i mean it you know that the best
30:14way really you know is through social
30:16media me know on Facebook you know we
30:20want a group called we know inventing
30:22and you just type that in and you know
30:24we've got thousands of people in the
30:25group and we post all kinds of articles
30:27and information and be allow people on
30:30everybody wanting to share their
30:31invention on our site so they can get
30:33back in and let people know about it
30:36I you know i'm on twitter linkedin of
30:39all the places your Instagram everywhere
30:41in university are my two main website
30:44that would she mainly is my name is Jim
30:47better dot-com and then there's we know
30:50is news that info and that's a new site
30:54that is promoting facilities very very
30:56very inexpensive
30:58programs for inventors to learn the
31:00business of inventing so like I you know
31:02I just my name is Bill you know on
31:04google will see endless places that they
31:07can reach me so I can't hide anymore
31:09we're all out fallout but it's free were
31:12pretty accessible and I answer all
31:13emails myself and I don't not reply to
31:17anybody you know III very least like I
31:19should cancer people regardless so I
31:22take a lot of pride in being able to do
31:24that don't know and just let everyone
31:26know we're gonna have that information
31:27on our podcast notes page and also reach
31:33out Jimoh Jimoh is also an author says
31:35his book is out there and if you want to
31:37know more about him you know obviously
31:38check out social media but he also has a
31:40book out there that you can purchase and
31:41I'm sure that you gave away a lot of
31:43secrets and tricks in that book is this
31:45yeah it's think you might appreciate
31:47being on any I think this is great what
31:49we're doing we're telling the stories
31:51and where we're giving people
31:52information it makes it less fearful it
31:55does so I appreciate the time today I
31:58agreed you thank you very much my friend
31:59and we will talk to you soon

Watch the podcast here!

 
Jim Debetta specializes in coaching and consulting for inventors and consumer products start-up companies. His firm also assists clients with product development and engineering of consumer products as well as sales and marketing representation to major retailers for some select clients. Recently, VP of Retail Distribution for TV Goods which is owned by Kevin Harrington from the ABC show Shark Tank. Jim carefully reviewed all products that were sent to the company to determine if they are suitable for an infomercial or retail distribution. He also headed up a team of retail specialists that called on the world's most prestigious retailers and TV shopping networks including HSN and QVC. www.jimdebetta.com

Podcast Notes

1You Tube generated podcast notes, please excuse any typos.
hi everyone and welcome to inventors 0:04launchpad roadmap to success 0:07I am car- go your host today on the 0:10launchpad we have somebody who really 0:12knows what's going on this is the guy 0:14that if you have a product you have an 0:17idea 0:17you're going to try to find him and seek 0:19out his knowledge and experience he's an 0:21inventor 0:22he's an entrepreneur is a product 0:24developer he's an author he's actually 0:27swam with the sharks and he knows all 0:29the retailer's this is the guy to talk 0:31to 0:32his name is Jim better and I have them 0:34on right now he Jimmy over there you got 0:37the right guys 0:39hey you know Jim I was going to write 0:41down all the things you did but it 0:42wouldn't roll 0:44I mean I was writing some stuff down and 0:46I was like man this kind does it all I 0:47mean you have you have references you 0:50have reviewed you have so many things 0:52that you've done over the years I don't 0:54even think you keep track of it 0:55yeah you know I've been you know when 0:57you do something your entire adult life 0:58hopefully you get it right at some point 1:00so you guys I sit around a bit and like 1:03it's fun you know you're in this is like 1:04I am and you know there is a 1:06never-ending need for information so we 1:08know we we service the best way we can 1:10and its own people and it's you know we 1:12have fun with it now i agree and and 1:14kind of just for you know obviously 1:16you're already in ICU on social media on 1:19the internet and you're doing such a 1:21great job of supplying knowledge and 1:23experience and information of people not 1:25just trying to sell things which is 1:26awesome 1:27can you give a little bit of background 1:28how you got started in this business and 1:30you know where you come sense 1:32yeah and you know a lot of people do ask 1:34me that and I i was never an adventure 1:36as a kid I didn't intend to get into 1:39this business i actually got into the 1:41sport optics manufacturing binoculars 1:45and telescopes and handheld magnifiers 1:47believe it or not and that business by 1:50going through it and building up to a 1:52multimillion-dollar business in just a 1:53few years and doing everything the 1:56old-fashioned way like getting in front 1:58of buyers gonna trade shows making phone 2:00call this was before we really even 2:02existed when I got done with that 2:05business and decided to leave it 2:08I said well what's next what am I gonna 2:09do and i thought the best thing to do 2:11was to teach other people how I did it 2:13but to avoid all the big mistakes that 2:15that a lot of people run into today so 2:18that's kind of you know i got involved 2:20with investors and the local vendor 2:22sculpture and in atlanta and that kind 2:25of just wanting you just you know 2:27facebook coming on and Twitter and then 2:29all the sudden you look it's you know 2:31you're out there everywhere and people 2:33are seeking your help and you're finding 2:34places to to talk about inventing and 2:37it's just kind of growing into what it 2:38is today 2:39yeah and end with the advent of the 2:42internet and technology i know it made 2:44it easier for people to reach out to you 2:46and access knowledge that you have but 2:48going back to what you did in the 2:50binoculars 2:51I mean that was pretty specific 2:52high-tech stuff and from there you 2:55probably look at some products now as 2:57saying when you make this product is not 2:59as intricate as you know some of the 3:01products that you worked on when you 3:02first started 3:03yeah I mean you know people do say that 3:05they say well how long does it take to 3:07go from the idea stage to the retail 3:10stage and I said well it depends i mean 3:12never less than a few months ever i mean 3:14it i don't care if you're making like a 3:16cop 3:17I mean there's still things that have to 3:18be designed and laid out and plan but 3:21yes if you have something with moving 3:22parts to our electricity or anything 3:25that you know you consume like food 3:27problem with something as a safety 3:29testing 3:29it's obviously going to take a lot 3:30longer but you're writing a really just 3:33comes down to how complicated product is 3:36and of course you know that dictates how 3:38much longer it's going to take you to go 3:39through the design phase and of course 3:42getting prototypes made and they cost 3:43more typically more complicated product 3:46more possibly the process becomes ya 3:48know that is true and a lot of people 3:50even even on my end when companies they 3:53ask for that 3:53hey how long it's going to take and it 3:55might only have a drawing or some scrap 3:57piece of paper and you know they don't 3:58realize that you really got to get into 4:00it a little bit you know given that but 4:02i agree with you it's not some long 4:04drawn-out process and you probably have 4:05some horror stories of of clients come 4:08to you that have already gone through 4:09these routes and and your and they're 4:11looking for you two to get them back on 4:13track 4:14yeah i mean it doesn't happen a lot 4:15where people will have spent tens of 4:18thousands just not literally hundreds of 4:20thousands of dollars in case 4:21is doing everything and when they send 4:23it to me you know you you feel terrible 4:26because you know that they probably just 4:28kinda either went through some steps 4:30quickly or like a lot of investors do 4:32they get very emotionally attached to 4:34their baby and when they do they kind of 4:37want to rush through certain parts and 4:39get to the selling part and I've seen 4:41things come to me that you're being way 4:43too much on the factory side so on the 4:45retail side it's just going to be way 4:47too expensive or the packaging is just 4:49not good quality or impulsive or the 4:52product itself is too bulky long of the 4:54function bell or just isn't in any 4:57consumer surveys and focus groups and 4:59you know it's hard to then fix it 5:02because they've really spent most of all 5:03their money trying to do it and to redo 5:06it can cost twice as much so you know 5:08you always hope that they come to you 5:09with the very beginning with the idea 5:11and you can come along at least you know 5:13they're still taking a huge risk with 5:14any invention but you mitigated by the 5:18way through the steps properly and in a 5:20timely fashion 5:21that's i agree with you there's no 5:23there's no doubt about that having a 5:25inventar catching them early is kind of 5:28what this show is all about we're trying 5:29to get knowledge out there and that's 5:30why we're bringing people like Jim in 5:32because I mean him telling you this i 5:34mean he did that does it for a living if 5:36you can get in early before you spend 5:37that money get the knowledge that's out 5:39there this is free knowledge it's very 5:40very important and it's easier for when 5:43for Jim to help you if you get there 5:46before you spent all that all your 5:48phones or resources so I think it's very 5:50important you saying that you weren't an 5:52inventor I believe that you are still 5:53developing products and things in that 5:55sense but know the route that you've 5:57taken into the retail side is pretty 6:00it's pretty big and mean it you have a 6:01whole spectrum of experience not only on 6:04the invention in developing product side 6:06but when you move into the retail side 6:08how did you get started on the retail 6:09side which people don't realize how hard 6:11it is to not only build up relationships 6:13with retail buyers and an online TV and 6:16things like that i think it started with 6:18that well I mean let's go back to the 6:20sport optics business you know this is 6:21back in the nineties like the 6:23mid-nineties and back then you know you 6:26couldn't go on like didn't find the 6:27buyers you know address so you couldn't 6:29go online on facebook twitter or 6:31wherever else and find information you 6:33have to get on the phone 6:34all of our hopefully and hey make an 6:37appointment and we can email anything 6:40and you have to see them in person and 6:42when you do this you know so to speak in 6:44the trenches the old-fashioned way you 6:46learn how to deal with bodies and it 6:48gets to them now I think comparatively 6:50it's much easier but you still have to 6:52know what to say to them you still have 6:54to be knowledgeable and what's happened 6:56over time is you know if people were 6:58doing this you know 20-plus years 7:00yes you develop relationships you 7:02develop relationships with all can you 7:04tell us for all types of product 7:05categories you know what the buyers want 7:07to see what they care about what's 7:09important two games to have the product 7:12view well this is a lot of things that 7:14go along with it and when you get really 7:15into the body they start asking 7:16technical questions about the product 7:19about doing business with them and if 7:20you don't know they're gonna not want to 7:23do business with you that it can afford 7:25to do business with somebody that 7:26doesn't know what they're doing because 7:28it's their job on the line they're 7:30taking a risk on the product as it is 7:32they need to know that they have a 7:33vendor that knows what they're doing so 7:35you're getting into the retail side was 7:37kind of born from just doing it doing it 7:40you know not just hey I know what to do 7:42and i'm trying to show people I've done 7:45it and I continually do it daily where 7:47I'm talking to buyers and emailing 7:49buyers and in working with them now 7:51obviously the risks are still very high 7:52even for me I know that buyers you know 7:55my whole life and I still can't get them 7:57because they're so crazy and get a 7:59thousand emails I mean I just the wine 8:01right I get first but it is hard 8:03together because these buyers are 8:04getting solicited alien I'm a buyer and 8:07i'm getting a hundred emails a week or 8:09every few days and probably not going to 8:11get him all happy I'm going to probably 8:13answer the ones from the people i know 8:14best and see i'm probably going to 8:16answer the ones that seem most 8:18compelling I think that's what happens 8:20love events just don't realize that it 8:22is difficult and not just going to pick 8:23up the phone and then I get a lot of 8:25emails from people saying Jim help me I 8:26can't get to target or walmart or 8:28bestbuy and you know when I usually can 8:31ya when and and it is it's it's a lot 8:34relationship revenue fires are putting 8:35their reputation on the line they're 8:37putting their jobs on the line to take 8:38the product in and that's why deal with 8:41somebody like him that they know trust 8:43that they're not just going to sell them 8:44process and the products that they can't 8:46deliver is very important now there 8:48the myth and and we get here at the 8:50launchpad and I'm sure you get a gym 8:51that people just think that they may 8:53have a prototype that you're just going 8:55to send it off the buyers and you just 8:57get real quick the steps of how and what 9:00you need to get a product to a buyer and 9:02how you should be prepared 9:04ok now there's the the school has kind 9:07of shifted a little because of you know 9:093d prototyping and in you know just the 9:12ability to email and drop on your nail 9:14years ago if you didn't have a finished 9:16package pretty products into a buyer 9:20it was a waste of time a buyer can look 9:23at a prototype but they can't ultimately 9:24sign off and buy a product until they 9:26see it and it's finished eighth so fast 9:30forward to now with what we're doing is 9:33listening carefully crafted sell sheets 9:35one-page sheets about the product 9:37ok benefits and features a little couple 9:40sentences about what it is 9:42some photos or in addition to what the 9:44practice and we can help ease the buyers 9:46and if the buyer expresses interest 9:48which is why this is cool send me a 9:50sample and you'll have a sample well you 9:52gotta get on it we got it we got to get 9:53the samples done it is good to minimize 9:57the risk for vendors by sort of pre 10:00selling the product the spell sheet and 10:03when you know if all the all the Bible 10:05well I don't like it online instant now 10:07that's not for me then you have to have 10:09an event to say should I continue to 10:11pursue this or do i need to make changes 10:12to what i'm doing but if you get my 10:14citizens to ten buyers and three or four 10:17or five which is a good average I'm 10:20respond favorably then they give you the 10:22confidence to go ahead and start maybe 10:24spending money to get through the 10:27prototype station to get a package 10:29rendition done and so you're right i 10:31mean the myth is that the buyers gonna 10:33be able to buy an unfinished 515 10:35ultimately do that but you can't solicit 10:36them in the early stages so you can make 10:39the proper changes and adjustments which 10:41saves you money right then then going 10:44all-in made packaged in the census 10:46device all of us to be us too expensive 10:49you know I don't like the collar 10:51I don't like this feature on it that's 10:53where in like going back to what we said 10:55earlier that's a big mistake that people 10:56do everything on their own because 10:58they're told that they should or they 11:00can 11:00and i'm not an expert in everything if I 11:03need help comment i call you 11:04I need help with something else I call 11:06somebody else I don't know everything I 11:08know what I don't know 11:09enjoy i seek out like he says so much 11:11free information on the internet at 11:13least somebody get a good basis of that 11:15needs to be done but they ultimately to 11:17get in front of those buyers and have a 11:18good reaction you're gonna have to look 11:20polished yeah when anyone that's 11:22listening out here 11:23what gym is just said could save you not 11:25only thousands of dollars with so much 11:28time being able to send a somewhat 11:30finished product or buyer 11:32I mean you are cutting the time in half 11:35and knowing if anyone is interested i 11:37mean i'd give that's priceless to be 11:39able to do that 11:40yeah i mean it look it's like I said 11:42it's a money saver people like to skip 11:44the steps and what you don't get two 11:46shots for the buyer that's no I mean 11:48they don't have the time like we were 11:50just talking about it's hard enough to 11:51get to them the first time even when we 11:53know them if they don't have the time to 11:56imagine getting to them 11:57finally you get that shot and you blow 12:00it 12:00good luck I mean they're just not going 12:02to respond so it's worth having somebody 12:05by your side to help 12:08I mean it in there is nothing wrong with 12:09that everybody kind of looks at it as if 12:11you know ppl bus in this business 12:14let's look like they're trying to sell 12:15them on everything now we provide a 12:17service that they don't know how to do 12:19and like i said i'm sick i go to the 12:22doctor put it on my tab 12:23she's gonna go to an accountant by my 12:25conflicts and bring it into the shop 12:27I mean that's what you do and this is no 12:29different if you need help beyond what 12:31you're capable of 12:33there are very inexpensive ways and 12:35needed some three ways to get 12:36information on how to proceed 12:38no I totally agree as you said I mean 12:41this is a service that you are you 12:43basically allowing people to jump to 12:46bridge that gap which is so important so 12:50real quick and I mean I have so many 12:52questions in my head but you're kind of 12:53leading me into this you get your 12:55product to a retailer I know there's 12:56other avenues that we can talk about 12:58about getting projects the retail 13:00doesn't want to i'm sure there's other 13:01avenues and we'll talk about that I know 13:02you have experience in that also a 13:05retail buyer gets back today that 13:07product sense we like it 13:08what are some of the next step set that 13:10people would need to know 13:11well yes the buyer let's say we send 13:14that still sheet off in the body 13:15responds yeah this looks really cool 13:17either they going to ask for a sample so 13:20we can see the products we just talked 13:21about that they may ask for more 13:23information then is on the cell sheets 13:26when I always advise people to do is not 13:28only make that one page quick sale sheet 13:30but thanks to make like a you know four 13:33five six page deck that has more the 13:36product specs little bit more 13:38information about the product and that's 13:40the next thing the buyers walking us 13:42more information now the by really 13:44wasn't just based on what you sent they 13:47could go as far as saying listen we want 13:49to get you sick as a vendor in case we 13:51want to bring the product in it then 13:52they send you all a bunch of paperwork 13:53and and you may look at that and you had 13:56a spin-off because you don't know how to 13:57answer 97 what's on there and and of 14:00course you have to do that but that's 14:02that's usually the steps you know the 14:04buyers are the people we say that you 14:06know well the buyer said you know 14:08they're interested but you know I don't 14:09they really are i think most buyers 14:11don't have the time of day to tell you 14:12they're interested in they're not in 14:14there are buyers most move industry will 14:16just say no thank you are not interested 14:19I typically will push them further and 14:21say well why I know they're busy so they 14:22probably stroke 14:23no no a lot of times but this is what 14:26you can expect me they going to you want 14:29to sample gonna want more detailed 14:31information from you they may ask things 14:33what's the cost what's the MSRP of the 14:36the selling price where they made where 14:38they shipping from us current inventory 14:40you have any you know marketing programs 14:43to support United lot of things they can 14:45ask right you have to be ready for that 14:47and you know the good thing is if emails 14:50you can at least hide behind the email 14:52and respond to them when you have the 14:53information versus the phone call where 14:55you might like a well you know I don't 14:58know and that's not an answer 15:00I agree and and the reason i asked him 15:02and and i know you get this a lot is 15:04inventors are proper people are coming 15:06to you with products always seem to have 15:08someone in their ear telling them or 15:09giving them advice and he could be their 15:11cousin or their neighbor or their 15:12grandmother and that really doesn't know 15:14has never really done it and as you said 15:17you only get one shot and just that one 15:19word set you up as a vendor what people 15:21don't realize and they'll never hear 15:23that from someone because they never 15:25obviously that's actually done it that 15:26vendor documentation is full of red 15:29flags if you don't know how to fill it 15:31out and that's why you need to regain 15:33someone like Jim that he's not trying to 15:35trick you here every step of the way 15:36after that buyer says he wants something 15:39is so important a chance 15:40yeah well I mean look you're just 15:42setting up with a multiply in many cases 15:45multi-million dollar retailer they have 15:47to have information they cannot set up a 15:49product online or in stores unless they 15:52have every single drop of information 15:54they require it can be everything from 15:56your payment terms to what your co-op 15:59increased allowances to the product 16:01specs to product copy the hi-res images 16:03to I mean this literally dozens and 16:06dozens of questions and yes you can't 16:08leave them blank and just hold that will 16:10care no they need they need a lot of 16:12information from you and that's fair 16:15it's no different than anything else to 16:17do in this life where you know you apply 16:19for a job and you know that you do 16:22employers need information right i mean 16:24you can't fill out here she expect to 16:26get the job 16:27so this is a very serious thing because 16:29you have to know how to answer the 16:31questions and sometimes some of those 16:33answers on the ghoshal and especially 16:35when the retailer is looking for 16:36something from you like in one more than 16:38allowance for something or they want 16:41whatever and that's instance you've 16:43gotta know how to negotiate your own 16:45benefit 16:46so you make a little bit more profit 16:47from them so yeah that's a that's a 16:49critical piece you can't screw that up 16:51or you know they they won't catch up 16:54correct and I again just a vacuum up 16:57with this i have sold out hundreds of 16:59vendors forms and each vendor his 17:01difference they all want to know 17:02different things they want know how you 17:04deliver the product how they're going to 17:05pay you 17:06there's so much information that this is 17:08why it's important if you want to be an 17:10inventor that's fine but if you want to 17:11be in business you have to work with the 17:13right people 17:14so the German I mean I know you and I 17:16can talk about this all debt and it is 17:19so important is there any other venues 17:22that you work with to get products out 17:23there you do any kind of online stuff 17:26for TV stuff or Amazon or how else would 17:28you get products out this 17:30yeah i mean is that the whole games 17:31changed it used to be it was just 17:33written more you know retail stores it 17:35you know now you've got to be online 17:37I mean ever 17:38retailer one thing has a website so 17:40target.com walmart has walmart.com 17:43bestbuy as bestbuy.com they always have 17:46separate buyers lot of people don't know 17:48this so the store political store by 44 17:51target is a different buyers in the.com 17:54by for your product so you gotta deal 17:57with two entities there that's number 17:59one on the next thing is yeah i mean 18:02today you can you can go after the.com 18:04this TV shopping which has been around 18:06quite a while and TV shopping is not to 18:09be confused with infomercial this is a 18:10huge question I get people say well if 18:13Jim can you help me get on HSN or TVC 18:15does it cost to do the production was it 18:18cost to make an infomercial enough 18:20selling HSN or QVC is really no 18:22different than selling any major 18:24retailers in the Musashi they have fire 18:26speech category review the product if 18:29they like it they set you up with a 18:30vendor and then they buy your product 18:32the only difference is that you can go 18:34on live TV versus your product being in 18:37a store HSN and QVC also have websites 18:40sometimes they don't want your product 18:42on air for show but they will put it on 18:44the website so it's important to note 18:46the TV shopping is still a huge menu 18:48today believe it or not catalogs I know 18:51people can think that the printed world 18:53is lying but you'll come holiday time 18:55watch how many catalogs you still get in 18:57your mailbox no for real from 18:59pre-thanksgiving on still a very viable 19:02business infomercials of course which we 19:04just touched on I this huge thing and 19:06now his commercial the whole business 19:08change too i mean you have directv 19:10there's got to be two dozen 15 dedicated 19:13channels to infomercials for solutions 19:16viewing at least part or all of the 19:18devil 19:19it's unbelievable that exists a few 19:20years ago I mean and you see was a 19:23fitness stuff for your diet stuff now 19:25this choice 19:26I mean if everything is being sold on 19:28infomercials so that's making you and 19:30then the other thing that you know that 19:32exists that a lot of people don't think 19:34about is what i call the commercial side 19:36so let's say you have our products like 19:38I called no lotions and creams or so you 19:42not to just go to retail you can go to 19:43our spa should go to hotel gift shops me 19:47this if you have like a product that you 19:49can sell to a home depot you want to 19:51just go to the home 19:52people of the world there are 19:53distributors that you can sell to and 19:56your commercial entities so there's a 19:58lot of places to go with a product that 20:00you couldn't go with you know say 15-20 20:02years ago now and yes and you have 20:05course amazon with the huge beast and 20:07you could you know they sell everything 20:09and anything I remember when I was 20:10running my optics business when they 20:12just sold book I mean it so and we were 20:15worried they wouldn't pay us because 20:17small and you're losing money 20:19it was crazy and we had to handle 20:20magnify him and magnifies to you know 20:22we'd with and the only like a couple of 20:25virus and they were like this nothing 20:26company like oh I want to go over to 20:29really make it you know they only retail 20:33now and it's unbelievable to see what 20:35they sell everything now an Amazon 20:37continue to evolve as is a way to sell 20:39products you can set your own party 20:41stuff there you can start amazon 20:42directly that the whole thing can you 20:44change so yeah there's a lot of places 20:46and avenues for your product that you 20:49can tell ya and it and from what I hear 20:52is that you have the ability to really 20:54work with the product inventor and you 20:57can even hedge your you know what you're 21:00going to do was selling someone amazon 21:02selling so many maybe we skip their 21:03funds back if they bought some product 21:05already bought some stock whilst you're 21:07trying to put products now those going 21:09on HSN or even doing an infomercial does 21:11that help me to the retailers and and 21:13how do they handle that if you if you 21:15have sold your product online or on an 21:17infomercial 21:18well I mean looking at a you know I 21:20worked with Canaries infer for a while 21:22you know he's with you original shocks 21:24of the windows on shark tank and when I 21:27was helping kevin run the retail side of 21:29the business where you know where he got 21:31behind the product and DVD land we go to 21:33sell to retail you know the thing you 21:35learn about infomercials is that you 21:37know you can you look into ways you can 21:39look at measure way to directly sell 21:41product right and you know next that's 21:43done but you can also use it as a 21:45marketing tool it's kinda like being on 21:47shark tank people say well guys on 21:49shocking detail but that's your 15 21:51minutes of fame they're really resulted 21:53in the launch of the business and there 21:54are number of people that when a chart 21:56think that didn't get to do y'all are 21:58doing very very well today from there 22:00and there are people that are on track 22:01that are doing so great that did get a 22:03deal so I think you know 22:05you get any airtime TV time whether it's 22:07a different racial that you pay for it 22:10sometimes you don't pay for it but you 22:11know you do we deal with the 22:12international company or your auntie QVC 22:14look at the viewership getting it's kind 22:17of like advertising right i mean getting 22:18millions of eyeballs on your prospect 22:20that is how you parlayed got view you 22:23have on TV into business and that's from 22:25social media Facebook Twitter Instagram 22:28Pinterest really comes into play I think 22:30the savvy investor today is engaged in 22:33social media very heavily and 22:35understands how to create facebook ads 22:37and understand how to you know grow 22:39their group with their presence online 22:41and when you do that 22:44leaving me coming you know this the 22:45bottoms are on those sites there on 22:47twitter there on facebook they're 22:48trolling they're looking that's the best 22:50place to find stuff is easy instead of 22:52answering a thousand emails we can just 22:54go online and peak somebody's got a lot 22:56of action and activity and and response 22:59and engagement on their group page or 23:00their their facebook page for their 23:02product buyers love that stuff that what 23:04you you're buying that is 10,000 light 23:07sources million people commenting i love 23:09this product this is awesome 23:10I don't reject them and she was going on 23:12versus the person who doesn't exist 23:14online and they're not visible being 23:16visible often the Balkan we want to save 23:20the most visible wings and you can have 23:22a great product but nobody knows you 23:24exist for your company has been out 23:26there somebody else's will be and 23:28they're gonna be the ones that are gonna 23:29get the business you're not 23:30yeah yeah it sounds like what you're 23:31saying is even if you're going to you 23:33you're going to be on shark tank or 23:35you're going to be on a TV show or even 23:36a local show 23:38I mean we have some products that get on 23:39local news and even on HSN and four 23:42months or a month or as much time we 23:43have 23:44we prepare as much as possible through 23:47in that product airs that we can attack 23:50the media and attacks social media so 23:53that we can you don't create more of a 23:55buzz I mean is that that's kind of what 23:57you're talking about 23:58yeah i mean look at me can you get 23:59somebody on a TV show you know that I 24:01mean that's like that next day promoting 24:03that all over social media you can ride 24:06that wave four months and a lot of 24:07product businesses that were struggling 24:09it just to just take that one time on TV 24:13to launch them and we happen it's 24:15happening daily now that you've got to 24:19your social media to advance if you're 24:20not using it you know then you're not 24:22you're just not going to achieve a level 24:24of success that that you're capable of 24:26bottom line yeah no I agree I agree a 24:29hundred percent now and I know that 24:30there's a lot of um it seems like 24:32innovation is really taking off around 24:34the country that seems like there's a 24:35lot of shows popping up with different 24:37products are different different types 24:39of shows like shark tank but there's 24:41just a spin-off you know how do you 24:44think that Kickstarter and some of these 24:45other social media funding sites really 24:47helps or hurts the inventors well I mean 24:51look at you know well you know when I 24:52was back in october i was on make me a 24:54millionaire inventor i was on the film a 24:57couple episodes they only hear my one 24:59episode where I was an investor and you 25:02know that's a perfect example i'm not an 25:03inventor trying to get a product to 25:05market but I got literally thousands of 25:07emails and messages just from my you 25:10know few minutes on TV 25:11anything to get on TV it's huge right i 25:13mean we know that only when we get these 25:15crabs funny things I think is a blessing 25:17for inventors because look what's the 25:19biggest thing of in of inventing no 25:22money right you've managed to stay 25:24conscious hm I you know I don't have the 25:26money and it costs money to bring a 25:27product to market it's not free and can 25:29be seen the internet we can get a 25:30product to market for less than a 25:31hundred dollars that's it just doesn't 25:34happen that way it's thousands and 25:35thousands of dollars its months and 25:37months of time so now with crowdfunding 25:40there are people who could not read i'm 25:42from friends and family or from angel 25:44investors you don't want to invest in at 25:46that early stage when there's no revenue 25:48stream now if you set up a great 25:50campaign on indiegogo or Kickstarter and 25:53you market it really well and really 25:57push it 25:58people are they're raising tens hundreds 26:02thousands millions of dollars they could 26:04never have done this with prior to them 26:06so again it's like social media if you 26:09use it to your advantage there everyday 26:11people all over the whole getting their 26:13price to market simply because they 26:15spent the time and energy to run a good 26:17campaign i think it is really in and 26:20helps the whole business and it helps us 26:22to see more successful and pitching vs 26:25failures it helps to promote is 26:27inventing of course you all these TV 26:29shows that keep coming out 26:31it didn't you know it raises the whole 26:33business option it's all free for lunch 26:35inventors of course now yeah how was the 26:38show how was being on the show looks 26:39like you're having fun up there you know 26:41it's funny you know they slide you in to 26:43go to LA and you know you spent hours 26:47filming what master being a mom is on TV 26:50and many but you know we had a lot of 26:52cameras in your face and you know they 26:54tell you how to move what to say you how 26:56to stand 26:57well I can tell you that reality TV is 26:58there's only you know somewhat real you 27:01know there's some little coaching and 27:03prodding going on and now I understand 27:05it's entertainment they have to have 27:06that you know you gotta have certain 27:08sound bites and things but it was fun I 27:11mean there's no question that you know 27:12being on a show like that and that no 27:14and then watching yourself on TV like in 27:17is strange to see that but yeah I mean 27:20it was cool to do I mean I'm not like I 27:22wasn't seeking out to be a TV star right 27:24i just get it helps to promote what I do 27:27I mean straight up you know i'm on TV 27:29people see it it it gives me further 27:31relevancy legitimacy you know women 27:34veterans to see that TV show like that 27:36doesn't just have anybody come on as an 27:38investor they want people who are 27:39experienced and have a track record and 27:41know what they're talking about 27:43so it's fun right yeah and I just need 27:45those helping helping other inventors 27:47reach out to you that maybe didn't know 27:49who you were and because you do things 27:51the right way it really is helping the 27:53whole industry there's no doubt on there 27:55and also i wanted to add onto the to 27:57kick-start decided and i agree with 27:59everything you said on that is that 28:00really is a beautiful concept type thing 28:02also to me I'm adventures with some and 28:06I don't want to meet some crazy ideas i 28:08mean there are some ideas out there that 28:10they were are they were far out and 28:12don't get me wrong I say it all the time 28:13i would probably kick the chia pet out 28:15of my office so I you know we don't know 28:18anything in gym like you said we don't 28:19know everything so that's why i like the 28:21social media and I like the funding site 28:24because to me it could be really a 28:25proof-of-concept type thing up totally 28:27and you know there are people who worry 28:29about 28:29well I don't have a patent to my 28:30exposing the projects like you know 28:33that's what the patent attorneys to get 28:35to work out 28:36lucky i also i know this you can't get 28:39your product to be known unless you're 28:40showing it but you do have to be 28:42notation simple steps to be careful and 28:44you know but but the bottom line is that 28:46you know yes being visible is like get 28:49you the business and you know what you 28:51need to do on the legal side or whatever 28:53makes you feel comfortable at the end of 28:55the day you know you can have all the 28:57times you want if you don't show your 28:58product somebody's looking to buy it 29:00that's perfect he's excited and if you 29:02allow fear to stop you from moving 29:03forward 29:04you won't you won't be successful you 29:07have something so much information out 29:09there today too nice to get a basic 29:12education is so much free information 29:14that is really no excuse i mean the only 29:16fear is you know leaving your day job 29:18opening later to do this full time and 29:20again it is risky we meet your the same 29:23way as i am we never tell inventors 29:24they're gonna make millions and you 29:26crazy inventions one making the most 29:28money in the things we are the coolest 29:30best most logical sometimes I'll do 29:32anything if we had a crystal ball right 29:34we don't know what's gonna be but there 29:37are steps that everybody should take 29:40that is process 29:41you gotta be you know emotionally 29:43attached itself to be passionate about 29:45what you do you can't get all hung up on 29:47it is a business you gotta run it like a 29:49business and you have to seek out 29:51whoever you need to seek out in order to 29:53do things that you're not capable of 29:54director grey don't fall in love with 29:56your idea right there not so much anyway 29:58happened to the gym I got a couple 30:01minutes left and and I appreciate 30:04everything you said I mean this has been 30:05great to you give us some some 30:07information of what you got going on any 30:09kind of answer knowledge or education 30:11and also how people can get in touch 30:12with you 30:13yeah i mean it you know that the best 30:14way really you know is through social 30:16media me know on Facebook you know we 30:20want a group called we know inventing 30:22and you just type that in and you know 30:24we've got thousands of people in the 30:25group and we post all kinds of articles 30:27and information and be allow people on 30:30everybody wanting to share their 30:31invention on our site so they can get 30:33back in and let people know about it 30:36I you know i'm on twitter linkedin of 30:39all the places your Instagram everywhere 30:41in university are my two main website 30:44that would she mainly is my name is Jim 30:47better dot-com and then there's we know 30:50is news that info and that's a new site 30:54that is promoting facilities very very 30:56very inexpensive 30:58programs for inventors to learn the 31:00business of inventing so like I you know 31:02I just my name is Bill you know on 31:04google will see endless places that they 31:07can reach me so I can't hide anymore 31:09we're all out fallout but it's free were 31:12pretty accessible and I answer all 31:13emails myself and I don't not reply to 31:17anybody you know III very least like I 31:19should cancer people regardless so I 31:22take a lot of pride in being able to do 31:24that don't know and just let everyone 31:26know we're gonna have that information 31:27on our podcast notes page and also reach 31:33out Jimoh Jimoh is also an author says 31:35his book is out there and if you want to 31:37know more about him you know obviously 31:38check out social media but he also has a 31:40book out there that you can purchase and 31:41I'm sure that you gave away a lot of 31:43secrets and tricks in that book is this 31:45yeah it's think you might appreciate 31:47being on any I think this is great what 31:49we're doing we're telling the stories 31:51and where we're giving people 31:52information it makes it less fearful it 31:55does so I appreciate the time today I 31:58agreed you thank you very much my friend 31:59and we will talk to you soon

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