With over 40 Years of Experience in the World of Licensing and Product Development David Lieberstein is the “Dream Product Guru”

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hi everyone and welcome to inventors
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Launchpad roadmap to success i am your
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host carmine danisco and on today's show
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we have a gentleman that has been
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working with inventors working on
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products for years now he knows his
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stuff he is a business owner he's a
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product developer he's a consultant to
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inventors and businesses he's a coach
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he's a mentor and that's something we
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were going to get into later on he's
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also does some licensing his name is
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David Lieberstein and he's on the line
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right now hey David over there I'm here
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well thanks for joining the show today
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David you know I've been following what
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you've been doing for years now and I
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really think that you have a great
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method to what you do and it's probably
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been from over time that you've acquired
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this knowledge and education on me and
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venture business he was a little
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background on on how you got started in
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it well I was an entrepreneur forever
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since my first company I started out of
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high school with my photography and
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ended up placing photographs with the
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inspirational sayings on on some folded
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pieces of note cards in my darkroom and
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went out and peddled them and created a
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company at 17 and a half and I ran that
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company for 10 years was called visual
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creations back in the 70s and put me
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through college and got married early
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and you know I just have always had that
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that drive to create invent and and have
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my own companies and after that I got I
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started a greeting card company that was
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related to the wine industry which got
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me into wine accessories and you know
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necessity is the mother of invention so
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as i was out there peddling my my wine
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related note cards the stores with the
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winery tasting rooms were saying uh hey
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nobody's calling on us and we've got
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these other great products that we need
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to be serviced on and little by little
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life straited a sales agency in northern
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california to call on the wineries and
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and gift shops and such and over the
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years I grew the sales agency as a
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separate little business to where we had
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would peaked out around 2000 we were
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running 30 booths
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local TV show in San Francisco we one of
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the biggest exhibitors there literally
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30 booze we were like one of the top
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three exhibitors of the show is a show
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with you know a couple thousand
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exhibitors in it looked like wine
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country USA with with lattice work and
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wine barrel displays and a big gazebo
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and I had like 15 product lines and
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eight reps we pulled a half a million
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dollars out of that show one summer Wow
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and and the fight and we had a forefront
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for booth end cap was my own company
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national company with at that time was
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called Lane things unlimited and along
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the way I developed a line of decorative
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pewter figuring bottle stoppers and
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started with six designs as a little
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side business separate from the green
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card wine company one accessory company
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and that was my ticket that was the
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brass ring because any entrepreneur you
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want to grab that million dollars plus
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bottle stoppers I knew how to burn chin
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dice and market into the gift industry
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and with them that thing about four or
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five years I hit my first million in
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just bottle stoppers wow so you saw the
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need just for something that small
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little component or products and you
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could you have the connections I mean
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you were able to to kind of roll it out
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very quickly yes if you know it's with
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any invention any creative person
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looking at business and what you can
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bring into the world it's a matter of
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finding a niche and filling it the more
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differentiated you can be with your
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product in your concept and that's
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different and unique from what's out
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there the better opportunity you have to
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be successful now that's amazing and
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when you started be this little product
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I mean obviously you were working in the
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industry which is great which is always
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recommended I mean what were some of the
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little issues you fell into or ran into
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a little issues lots of little issues
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yes you know growing a business gives is
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it gives you the greatest opportunity to
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maximize your earning potential and also
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create a lot of stress in your life
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about financial you know of cash flow I
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mean a big thing the biggest challenge
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is once you get a business up and
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running
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is marketing and cash flow and managing
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your overhead it is so easy to to get
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your costs out of line beyond your
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ability to to manage them with your
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revenue you have to balance your
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expenses with your income particularly
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once you get up and running and you move
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you burn through your initial capital
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that you get your seed money and so and
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so it's you know it's really all about
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marketing no matter what product of
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service you offer into the marketplace
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you know you build it and they will come
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except you have to get you have to meet
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them halfway he and be ready yet and be
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ready to fulfill yeah I mean you know
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the old saying that you know being too
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busy so you sometimes just as bad as not
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being busy right right right so so after
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that product let's fast forward a little
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bit I know that you've been in the
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invention I want to take industry for a
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long time and you know where did you
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come come to the revelation that you
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really wanted to start helping inventors
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or did inventors kind of find you well I
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ran windings unlimited for 25 years a
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law nice long run i went from bottle
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stoppers to a beautiful hand blown a
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wine glasses made in romania of her hand
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and grave and hand-painted sold all over
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the country and to gift shops winery
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tasting department stores and such and
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then got into ceramics serve where i
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work with many different artists and
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licensing for the bottle stoppers we
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licensed of betty boop looney tunes a
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Cirque de Soleil Star Trek and then I'm
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ceramics we got into monopoly and
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scrabble and and and and in collegiate
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so I really understood the whole
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licensing process and even before that
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with the greeting card companies the
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first two artists I brought in my
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initial what company after the
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photography we had a couple artists and
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we had opportunity that I actually
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became we became the licensing agent for
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our artists so I understood both sides
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of sense and so you know I had a 25 year
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run with wine things and when we peaked
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at around two thousand i was running
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five million dollars a year in my own
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product line plus the sales agency was
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doing four million a year so like I say
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on my website you know between
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everything over
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40 45 years I've you know my companies
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have produced over 100 million dollars
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in revenue so then fast forward to the
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recession and you know it was deeper and
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longer than everybody expected so around
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Oh 13 because of cash flow issues and
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such i sold the company off to a
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friendly competitor helped him get it up
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and running and did what I've wanted to
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do for many many years which is to be a
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consultant because at the end it you
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know at bottom line i love to be of
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service to people and I love to help
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people it's my it's my joy and I was
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going to be a therapist to hit it back
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in college and business I caught the
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business bug and got into you know
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production and marketing and all of that
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to run my businesses but I love love
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love being a consultant and to work with
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creative people with inventors and help
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them launch their idea and take them to
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the whole process and meet them wherever
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they're at along the whole the whole
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cycle of product development or sourcing
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setting up the business marketing all
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those different stages I meet people
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wherever they're at and it's just such a
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joy to see it to help them because for
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me I see it so clearly each of us have
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our own expertise in whatever area we
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professionally move in on our lives as
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an adult and for me this is very very
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obvious all of it's very simple to me
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because I've done it for so many years
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hundreds of products millions of dollars
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so it's I love doing it and i love that
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whole startup process you know it's a
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you know you caught the bug but it seems
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like it stayed with you for many years
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we did have and what you've accomplished
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is definitely commendable ate some i
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don't want to say it's rare what you
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obviously had to work very hard to keep
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that one going i don't want people to
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think that would what david has done is
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easy but i'm sure you worked very hard
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now David wasp whilst you were licensing
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these products and that is a you talk
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about licensing it is such a pain point
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if answer is because a lot of men is
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want to license our product but they
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don't know really the first thing about
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nothing anything wrong with that they
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just what they think they know isn't
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what they really know right and you know
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to just give a quick breakdown on the
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sensing product line would what's the
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first thing people should really think
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about when they want to like for their
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product where they use it so hard to do
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it yes that's a good question comment
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either thing about licensing is that a
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lot of adventures come up there very
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creative people and you come up with
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great ideas and you know that people are
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going to just love this product and
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they're going to pay them you're going
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to make millions of dollars and you find
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the right company and you should be
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passive and they're going to produce it
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and sell it for you and you'll sit back
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and collect millions of dollars of
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royalties that happens sometimes but
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very very rarely do you have that huge
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home run you know when I was running my
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business if I when I brought we brought
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out new lines all you know all the time
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you know at least two three times a year
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if I bring out a new product line and I
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put you know 25 30 grand in inventory
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and I already have a pipeline of a
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couple thousand customers and trade
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shows and reps if I do a couple hundred
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thousand dollars a year on a brand new
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product line I'm a happy camper if I
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bring a product line out that I can do a
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million or two million that's fantastic
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but it happens very rarely to have that
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kind of a home run over 25 years even
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though i had an existing in a
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distribution system the point being that
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an inventor if they want to go down that
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licensing path rather than producing it
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themselves and making their own business
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you have to realize that you're not in
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control of your destiny if your wing if
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you when you're fortunate enough to find
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the right company to do a licensing deal
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with you it's in their hands as to what
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their timelines are how much money are
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they going to put into the development
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the inventory and then how much are they
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going to put into marketing your
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products how big is the company is your
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product gonna make a get their attention
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even though they find the deal doesn't
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mean they're going to be able to put a
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lot of resources behind it if they've
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got hundreds or thousands of products
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your product has to be the best thing
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since sliced bread that they're going to
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do millions of dollars or they'll just
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add it to their line and they'll do
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whatever it does so the first thing I
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tell inventors if you're going to do
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licensing is make sure first I'll make
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sure your your idea is refined enough to
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wear when you present it to a company
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they get it you don't have to explain it
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they understand it very quickly with
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your image with your video quick video
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and such and secondly very important
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that you don't waste your time or their
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time you vet the company out properly
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you need to find out you look into the
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marketplace what companies are
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appropriate that would be where my
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product would fit into their product
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line there's complimentary and then you
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need to contact that company and see if
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they have a licensing program because
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otherwise you're wasting your time and
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there's not only that you're exposing
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your idea potentially to somebody's
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going to knock it off whether you have
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it patented or not you know the
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unscrupulous companies are out there
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they're going to take the idea if they
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choose to and leave it up to you to see
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them over in a couple years and spend a
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couple thousand dollars to go after them
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and their first to market so you've got
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to be very careful who you expose your
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ideas to and that you're only talking to
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companies that have a licensing program
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they have a submission process in place
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and an executive and the company that's
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in charge of that otherwise you're
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wasting your time and theirs and you're
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exposing your idea to people that you
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don't want to let them know about your
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great idea that they're going to compete
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with you on that's something that's
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interesting is that to do the research
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and it's kind of like maybe even look
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when you're looking for a person looking
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for a job is you want to go out and find
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the right company that fits you yes your
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product I would think yeah that's that's
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really great advice because it's got to
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be the right fit for a certain crops
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absolutely now and also licensing is
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much harder today than it was 10 or 20
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years ago marketplace has gotten so
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competitive the recession made companies
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so a cautious of where they're putting
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their dollars into new product
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development and most majority of
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companies have their own in-house
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designers and developers or they depend
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on their factories overseas and a trade
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shows overseas because people are very
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very creative over in Asia and and so
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they're not looking to spend a lot of
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development costs on ideas outside of
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their own situation and secondly in
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today's economy companies are not
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willing to pay much more than three
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percent royalty
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they'll pay five or six if your products
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already proven if it's ready to go they
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don't have to put a lot of time and
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energy to engineer it and prototype it
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you may have already had some sales on
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it like we see on Shark Tank you've
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already had a couple of thousand dollars
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of sales and and the company goes I know
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I can take this and do that into a
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chameleon but if you've just got the
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idea maybe you've patented it and you've
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got the patent drawing but it's not
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engineered there's no prototypes you
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don't know what it's been really cost
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hasn't been sourced yet you're going to
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get the least amount they're going to
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look up a prospective licensee licensing
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company is going to try to beat you up
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and get that and pay the least because
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they got to put a lot of time energy and
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if you think about it three percent
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which is the average it's got to be a
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home run of a million dollars a year in
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sales and as only gives you thirty
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thousand dollars which is nice but it's
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not you can't live on it so you know and
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if it's an average call average success
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three to five hundred thousand is
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nothing bad but you make 10 or 15 grand
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and it's okay but you're not going to
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you can't you can't sit back and retire
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on that you got to had a lot of a lot of
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inventions that your licensing to a
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number of different companies where that
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hole were a number of them come together
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and you make a living so that's the
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challenge as I see and I speak with
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other agents and adventures and that's
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one of the reasons that I'm really
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recommending to inventors if they have
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the passion and if they have some access
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to capital with friends and family or
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IndieGoGo and Kickstarter and are
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willing to learn what you need to learn
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to make your own company that's the best
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way to go because you're in control you
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choose your own destiny you work your
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ass off but you've had that opportunity
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to make a lot of money yeah even on
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smaller sales yeah that's it sounds like
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it I mean coming from somebody like
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yourself who use license many products
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and percent and again we've heard that
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too here at the vented Launchpad we've
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we've licensed products for our clients
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and for ourselves and yeah I I will
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agree with you one hundred percent that
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five percent was the most they were
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going we would go with fully functioning
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products you know fully ready to go and
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you hear a lot of stories about people
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who just want to license their idea and
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that's something that as you said I
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would agree with you is very rare
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it is and I took on for inventors the
15:35
first of last year because I thought I
15:37
really believed in them and I thought
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you know I've been around licensing for
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years I can I can license these I can be
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an agent's I hadn't been an agent you
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know per se and be no since 30 years
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with my greeting card company and it's
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hard I walked the hell had a house where
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it should the International housewares
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show last March I've walked hardware
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showing may in Vegas with the movies
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wonderful inventions and you know
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shopped around looking for the
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appropriate comes companies you just
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only divulge what it was two companies
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that had a licensing program that I felt
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the connection with I found a company to
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license one of the inventions it's a
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wonderful retractable clothes drying
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rack system and sort of setting up those
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you know balke accordion style things in
16:27
the middle of the room but the ladies
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have to set up this this mounts on the
16:30
wall and retracts and one lot funny 10
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sighs great and actually and you know I
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found a big company they had does out on
16:37
it apply a three or four hundred million
16:38
dollar company loved it they've got
16:40
retractable clothing lines and such and
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we talked to the show we talked for two
16:44
three months on and off at the other day
16:45
the guys did you know I love the product
16:47
but I got to put a lot of time and
16:49
energy that we have to engineer it we
16:51
got a fine tune it prototype it because
16:53
we just acquired three companies and
16:55
we're trying to try to still figure out
16:56
how to integrate those three companies
16:58
and all those products your one products
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going to get lost and I went back to the
17:03
inventor and his wife and I said look
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guys you know I don't think we're going
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to be able to license this thing because
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they were the best possibility and they
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decided let's do it ourselves yeah and
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so I help them you know and get a good
17:14
engine product engineer to to put you to
17:16
properly put together the basic
17:18
blueprint 3d CAD drawings and then we
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found us so i found a backstreet
17:22
overseas we got it quoted source you
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know over the months we got the
17:26
prototype in early early december they
17:29
brought me in as a partner because they
17:30
wanted my expertise to help them do all
17:32
the production and marketing and bottom
17:35
line is where we're launching the
17:36
product at the inventors corner at the
17:38
house where show next month and it's
17:40
called a laundry net so that's but
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that's a long as it you know a really
17:44
interesting story
17:46
of you know I know what it takes to
17:48
license the product and I know really
17:50
good licensing agents to help their the
17:52
license artwork but this year I've not
17:55
found even one licensing agency out
17:57
there that licenses inventions this
18:00
successful in it it's a really hard path
18:03
to go and not to say it doesn't work it
18:06
does for some people with the right
18:08
invention and some people some guys some
18:11
guys all some adventures make a lot of
18:13
money with that right product that makes
18:15
millions of dollars but I would say that
18:17
you know ninety-five percent of them
18:19
just like just like I T startups you
18:21
know nine out of 10 startups you know
18:23
die the first year even though they got
18:25
millions of dollars in in vc you know
18:27
capital so you know it's a it's a tough
18:33
road to go well again you know having
18:36
somebody and that's why it's important
18:37
to have somebody like yourself on board
18:39
and i could one hundred percent see fear
18:42
your clients with that hollinger net
18:44
asking you to come on board i mean
18:46
what's better to do that they might be
18:48
given up a little bit equity but that
18:50
knowledge and experience again they
18:52
couldn't pay for it if they didn't have
18:54
the on board because you're not going to
18:55
allow them to make those missteps or get
18:57
out of sequence because not only are you
18:59
want them to make money but also you now
19:01
you're now you're in it exactly very
19:04
important i think it's great and real
19:06
quick question and i'm going to jump off
19:07
the licensing because again it's it is i
19:10
agree with everything you said is very
19:12
hard people win the lotto and you're not
19:14
saying it doesn't happen but it is very
19:16
hard how important is that licensing
19:19
agreement and doesn't really stand up to
19:21
you time if if you end up getting that
19:24
licensing well the licensing agreement
19:27
is a busy road map of how you and the
19:29
latin the company are going to work
19:31
together if it really just gives the
19:34
basic information of how they're going
19:37
to pay you how much they're going to pay
19:39
you and for how long do they have the
19:41
rights to your invention the rest of it
19:43
is really just boilerplate legalese and
19:46
most companies that are that already are
19:49
in the business of licensing inventions
19:52
from inventors will have their own
19:55
licensing agreements ready to rock and
19:57
roll and you know you can choose to
20:00
spend a few hundred bucks with your
20:01
local attorney to look at it but really
20:03
at the end of the day you know they have
20:06
the expertise they've paid the big bucks
20:07
to their attorneys you don't really have
20:09
it short you know the only thing you
20:11
have a choice of negotiating really are
20:13
the terms of how you're paid and how
20:15
much you're paying for how long the rest
20:17
of it is just a you know legally visible
20:19
lawyers you know that's there that's
20:21
what they need to do to cover
20:23
everybody's behind in case something
20:25
doesn't perform yes you don't beyond
20:27
that it's important to have it just so
20:29
that everybody knows how you can get
20:30
paid the rest of us legally that's not
20:33
there's no consequence in my opinion and
20:36
I want to be I don't mean to district
20:37
attorneys but they're doing to cover of
20:39
eyes ass that's a no-no you it's true i
20:42
mean everyone has to have the paperwork
20:44
but didn't longer and like you said it's
20:45
just it's just paperwork right right and
20:48
and to begin with you know when you do
20:50
if you're going to do the life you do
20:52
the licensing path whether you do it
20:54
yourself or you get an agent to take it
20:56
out there and the agents usually charge
20:58
twenty-five to fifty percent of the of
21:00
the royalty that's just a standard as an
21:02
a licensing agents out there general
21:03
speaking which so they're your partner's
21:06
they have to work hard to get it but
21:07
bottom line is if you get to the point
21:10
that that a company is really interested
21:12
then you need to give them a general
21:15
overview of proposal of what you're
21:17
requesting and that just includes you
21:20
know the royalty rate you're requesting
21:21
the terms how many years the the market
21:25
niche or you given them everything for
21:27
you the US or everything for the world
21:29
or you just give them you know a
21:31
wholesale retail and you're retaining
21:33
custom as specially premium work for it
21:36
for yourself or a different licensee you
21:38
know sometimes you can slightly call its
21:40
licensing can you slice it and dice it
21:41
to to a to license the same invention to
21:46
different market niches for different
21:47
purposes but today the term sheet also
21:51
is going to talk about you may request a
21:54
minimum guarantee royalty for the first
21:56
year and you may you may request a
21:59
minimum amount of royalty per year and
22:01
if it's a really powerful invention that
22:05
the licensee
22:06
feels they can do millions of dollars on
22:09
they'll be willing to spend to give you
22:11
that advance in an annual guarantee most
22:14
inventors they're going to have to put
22:15
time and money into it they're going to
22:17
go hey we're putting 20 to 50 grand into
22:18
this you know you're lucky that we're
22:21
going to sign on the line for you if
22:22
we're not going to give you any money
22:23
upfront or give you any guarantees if
22:26
you're you know when I license to
22:28
colleges and Betty Boop and all that you
22:30
know you have to give them a guarantee
22:32
per year and you have to give them
22:34
advance but that's because you know you
22:36
know that if you put their design on
22:38
your product you're going to be able to
22:40
pre-sell it without a problem because
22:41
some people want those colleges they
22:43
want looney tunes or Star Trek or
22:45
whatever yeah and and sometimes doing
22:48
those and going after you might not make
22:50
as much but as you said it's probably a
22:52
little bit easier to go that way because
22:54
it is kind of guaranteed like you said
22:56
you are going to sell that product
22:57
exactly yeah kind of switching gears
23:01
real quick and and again we could talk
23:03
about licensing you and I were talking
23:04
before we started we could talk about
23:06
each piece of this for a little possible
23:09
because we get a lot a lot of Licensing
23:11
questions here at event and that's why I
23:14
was so glad you're giving that
23:15
information what kind of is in one flat
23:19
question of licensing before I so the is
23:22
there an average time frame a lot of
23:24
people are impatient about this
23:25
licensing process and and I can tell you
23:28
that when we've licensed products and
23:29
needs we've gone almost a year or two
23:32
years before we've gotten it done
23:34
absolutely that's a really patient a lot
23:38
of perseverance a lot of follow-up and
23:41
have positive expectancy I have a client
23:45
ID circle on that over a year ago and i
23:49
found it i found a prospective licensee
23:52
at the house where show last March they
23:55
honor loved it they they licensed all
23:59
kinds of character merchandise of you
24:01:00
know cartoon characters as such and goes
24:04:00
on them so it's double double walled
24:06:00
plastic beverage glasses that you see a
24:08:00
starbucks everything yeah and this
24:10:00
invention it's called the spin cup it
24:13:00
had it uses a little miniature motor and
24:17:00
solar solar cells in a way that its
24:19:00
patented
24:20:00
that it spins the design that goes
24:22:00
inside the two walls of the glove of the
24:24:00
plastic last so animates your design
24:27:00
it's really cool and so you know the
24:30:00
owner love the idea it's been a year we
24:34:00
finally finally last week got down to
24:37:00
brass tacks I find you know with a
24:39:00
meeting with his licensing staff and
24:42:00
hopefully they're going to come back
24:43:00
with to me this week with a counter
24:45:00
proposal and they want they want to go
24:48:00
forward and do the light but it's been a
24:49:00
year you know and and and the inventor
24:53:00
in his and his partners have been you
24:56:00
know patient but also from pressure
24:59:00
that's taken so long so it can take a
25:02:00
long time for because it you know they
25:04:00
have a lot on their plate their big
25:06:00
company and you know while they love
25:08:00
this idea that they know it's going to
25:09:00
take them a lot of time energy and
25:11:00
capital to institute integrated into
25:14:00
their product ones yeah so you have to
25:17:00
be very patient and if you can imagine
25:19:00
following up for over a year and having
25:21:00
meetings cancelled and they're traveling
25:23:00
in this net you know you got to have a
25:25:00
lot of patience and persistence and
25:27:00
really believe in your product and your
25:30:00
invention and that the can that the
25:32:00
prospective licensees are worth that
25:35:00
level of follow-up 3 100 sent in the
25:40:00
worst probably thing you can do is be
25:42:00
impatient and start annoying the
25:45:00
potential licensee that is it's a shirt
25:48:00
a sign of failure all they say is listen
25:52:00
we've been thinking about it and we
25:54:00
don't want it yeah I mean you know
25:56:00
people is nothing personal when people
25:59:00
don't get back to you in business
26:00:00
whether it's about your license or
26:02:00
buying your products or in setting up an
26:05:00
appointment people where you know if you
26:06:00
think about we're all so busy in our
26:08:00
days with whatever we're focused on for
26:11:00
our work for our family for our wealth
26:13:00
sense of well-being you know it's never
26:16:00
personal very rarely as a personal if
26:19:00
it's personal you don't want to deal
26:20:00
with that person anyway so you have to
26:22:00
really disassociate yourself from taking
26:25:00
it you know as if it's an affront to you
26:27:00
that you're not important enough it's
26:29:00
not about that it's just just you know
26:31:00
the squeaky wheel gets the grease but if
26:33:00
it's too squeaky they
26:34:00
he's going to toss it out great agreeing
26:36:00
how do like yourself though with the
26:40:00
experience and knowledge that you have
26:41:00
it's so important for a or a new a new
26:45:00
inventor or a new entrepreneur because
26:47:00
they don't know all this and you
26:49:00
probably catch some flak from them but
26:51:00
having somebody like yourself to be that
26:53:00
buffer is probably very important oh
26:56:00
yeah i mean my the clients that I work
26:58:00
with and the very different types of
27:00:00
products particularly the companies in
27:03:00
ventures I'm working with to help them
27:04:00
launch their own companies you know I
27:11:00
can see what a difference it makes for
27:13:00
them even we know we work we usually
27:16:00
meet once a week for a half hour or an
27:17:00
hour on the phone or in person at their
27:19:00
local here up in marin and north of
27:20:00
north of San Francisco but I just see
27:23:00
the difference it makes and of course
27:25:00
they tell me they give me the positive
27:26:00
feedback because I'm a below zero in and
27:29:00
you don't know what you don't know and
27:31:00
so you find out what you need to know
27:33:00
and ed you know as an inventor creative
27:37:00
person we're all very in you know
27:39:00
capable people but the learning curve is
27:43:00
long and just a learning curve to invent
27:46:00
that product it often takes an adventure
27:48:00
to 25 years to fine-tune an invention
27:51:00
and and patent just and to file the
27:54:00
provisional patent then you have this
27:57:00
whole learning curve of how to produce
27:59:00
it how to price it what the margin
28:02:00
should be you know who to use to produce
28:04:00
it domestically overseas how to set the
28:06:00
business up where to where at where do
28:08:00
we where how is it how do we market this
28:10:00
thing it's a huge learning curve of two
28:12:00
to four years and you know because I've
28:15:00
done it for myself for so many years I'm
28:17:00
so I feel so blessed that I can work
28:20:00
with my clients and just you know in am
28:22:00
really a matter of three to six months
28:24:00
during that whole setup process we're
28:26:00
able to just you know just fine tune it
28:28:00
and just 0 in because I just see it so
28:31:00
clearly yeah which is again so important
28:34:00
for some of these new inventors because
28:36:00
they only have so much resources or fray
28:38:00
onions or EA and two if they have a
28:40:00
misstep it could just be rail them and
28:42:00
sometimes it could be astronomical that
28:44:00
they don't even recover so having
28:46:00
somebody like yourself to both
28:47:00
you get started from the beginning your
28:50:00
best customers are probably want to come
28:51:00
to you right at the beginning at the
28:54:00
beginning or halfway through because I
28:56:00
can save them so many costly mistakes
28:58:00
I've had people come up to me takings
29:01:00
with these week-long seminars the
29:03:00
mainland's called CEO space is wonderful
29:05:00
it's a week-long immersion course in
29:07:00
business and then once you're a graduate
29:09:00
you get to go in the weekends that five
29:11:00
times a year to network and I've had
29:13:00
numbers of people over the years that
29:14:00
god I wish I had known you when i
29:16:00
launched my company i wasted three or
29:18:00
four years i burned through 100 grand
29:19:00
and i had to close the business and you
29:21:00
know uh not that i could have saved
29:23:00
their butts but having somebody like
29:26:00
myself like you know and there's folks
29:28:00
out there you know that but they have a
29:30:00
really good coach understands the
29:32:00
process early on if you have a much
29:38:00
greater opportunity to succeed and
29:40:00
minimize your your capital that you're
29:43:00
risking a big well yeah and i'm glad you
29:45:00
mentioned that CEO space is an awesome
29:47:00
awesome organization and i agree with
29:50:00
you one hundred percent of yeah they
29:52:00
really can embed two tools in
29:55:00
entrepreneurs and nuance in order to to
29:57:00
get them going in the right direction
29:58:00
business David listen we only have a few
30:02:00
more minutes i mean the time went by so
30:04:00
quick can you please let everyone know
30:07:00
how to get in touch with you and what
30:10:00
you might have going on sure well you
30:13:00
know of course i have my website which
30:15:00
you'll see on there it said that I've
30:17:00
use a branding dream product guru my
30:21:00
website is the WWE and Prada guru calm
30:24:00
and my emails david at dream product
30:27:00
guru.com and I answer all my emails
30:30:00
within a day and so I encourage you to
30:35:00
you know look at my website get a better
30:38:00
even better idea of my further about my
30:40:00
background and the kind of services that
30:42:00
I offer and there's some images of some
30:45:00
of the products that I've been involved
30:46:00
in there's a some blogs there to look at
30:49:00
and you know and I'm happy to look at
30:54:00
what you're doing and if it feels
30:55:00
appropriate will set up a complimentary
30:57:00
initial conversation on the phone and
30:59:00
see if there's a fit for where I
31:01:00
and help you get your goals accomplished
31:04:00
one of the things I'm offering for our
31:07:00
podcast today is if you send me an email
31:09:00
to david it dream part google com i'll
31:12:00
send you two articles that I wrote
31:13:00
that's a very informative and a lot of
31:16:00
content and information one is called
31:18:00
the five stages to launch your product
31:22:00
successfully and it's perfect that I'm
31:25:00
with the inventors launch pad because I
31:26:00
wrote this article about the different
31:28:00
to five stages as in Linda's that you
31:31:00
know as in taking off a rocket and you
31:34:00
have the different stages of the
31:35:00
boosters to get yourself up elantra
31:37:00
company so I have a very clear you know
31:40:00
five stages of it takes to launch your
31:42:00
company from the product idea through
31:46:00
the sourcing and and and frightened and
31:48:00
and budgeting and logistics and
31:52:00
marketing such and then secondly based
31:55:00
on my experience with last year of being
31:56:00
a licensing agent having a hard a
31:58:00
frustrating run of it I write an article
32:00:00
recently called forget licensing produce
32:03:00
it yourself and I'm both ways I give a
32:08:00
lot of very specific content and ideas
32:13:00
are really helpful to catch along the
32:14:00
way and beyond beyond that you know to
32:16:00
fill in the blanks if you know if people
32:19:00
find the the need and have the passion
32:23:00
of time and the capital move forward
32:25:00
with their company I'm really happy to
32:26:00
help them get there well I think that
32:29:00
just anybody that would take take take
32:31:00
you up on that offer I mean a free
32:32:00
consultation signing up and then getting
32:34:00
the documentation and knowledge and
32:36:00
education I don't see anyone is whose is
32:39:00
whose a new inventor or even inventor
32:41:00
that you know not looking to make those
32:44:00
mistakes that they made previously that
32:46:00
gets a great offer David I think that's
32:48:00
awesome so MA well our time is up my
32:51:00
friend I really appreciate you being on
32:53:00
the show today and a pleasure will love
32:56:00
we'll have you back on when these days
32:57:00
excellent well thank you for your time
33:00:00
Carmen and and thanks everybody for
33:02:00
listening oh thank you take care buddy
33:04:00
thanks